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Welcometothelatesteditionof The Enterprise World Wearethrilledtopresentour specialfeature, In "TheMostInnovativeBusinessLeaderstoWatchin2024." thisissue,wespotlightthevisionarieswhoarenotonlyleadingtheir organizationstonewheightsbutalsodrivingthefutureofinnovationacrossindustries.
Innovationistheheartbeatofprogress,andaswenavigatethecomplexitiesofarapidly evolvingglobalmarket,theroleofinnovativeleadershipbecomesevermorecrucial.This editionisdedicatedtothoseexceptionalleaderswhoexemplifycreativity,strategicthinking, andarelentlesspursuitofexcellence.Theirpioneeringeffortsaresettingnewbenchmarksand creatingripplesofchangethatextendfarbeyondtheirownsectors.
Withinthesepages,youwillfindcompellingstoriesofleadersfromdiversefieldssuchas technology,healthcare,finance,andsustainability.Eachprofiledelvesintotheir groundbreakingstrategies,thechallengestheyhavefaced,andtheirvisionaryoutlookforthe future.Theseleadersareharnessingthepowerofcutting-edgetechnologiesandinnovative practicestoovercomeobstaclesandseizenewopportunities.
Ouraimistoprovideyouwithnotonlyaglimpseintothemindsofthesetrailblazersbutalso toofferinsightsthatcaninspireandinformyourownleadershipjourney Theirstoriesserve asapowerfulreminderthatwithinnovationanddetermination,wecanshapeabrighterand moreprosperousfuture.
Thankyouforjoiningusincelebratingtheseremarkableindividuals.Wehopeyoufindtheir journeysasinspiringandenlighteningaswedo.
Warmregards.
Shalmali W. halmaliSF r o m E d i t o r
Forthecoverreadabout-
Forthecoverstoryreadabout-
Onthecoverofthisissue,wehavefeatured at NariKatgara(CountryDevelopmentManager Jeena&Company).Aspartofthe5thgenerationofthefamily,Nariisoneofthesignificant drivingforcesbehindJeena’sinternationalexpansion.Asacountrydevelopmentmanager,the organizationhasseenremarkablesuccessunderhisastuteleadership.
Whilethoseproblemspersistincompetitivemarketseventoday,defyingtheoddsand winningbigbrandsfromfiercecompetitorsmakessaturatedmarketsfunforsome businesses.Oneleaderwiththisuniqueapproachis , SeanReddington CEOand FounderofThrive—amodernlearningtechnologycompanythatpioneeredthefirsteverall-in-onelearningplatform.
Nari’sjourneyhasbeenaconstantlearningexperience.Heattributeshisknowledgetothe guidanceofthebestleadersinlogistics,includinghisfatheranduncles.“Themoreweare exposedtopracticalsituations,themoreadeptwebecomeathandlingoperationalissues,”he says.Logisticsandsupplychainmanagementarecomplexfields,requiringcontinuouslearning andadaptation.Nari’stenureatJeenaGlobalallowedhimtoapplyhisknowledgeeffectively,and helooksbackonhisjourneywithgratitude.
DespitethecompetitivenatureoftheLMSindustry,Thrivehasmigratedmillionsof usersfromrenownednamessuchasVolvo,Avon,Vodafone,BurgerKing,FrasersGroup, andmoreunderSean'sleadership—makinghimoneof The Most Innovative Business Leaders to Watch in 2024 and making Thrive the Fastest-Growing Digital Firm in the Midlands and East of England.
Hisworkcombinescustomerretentionwithnewacquisitions.However,hisresponsibilities extendbeyondcustomerrelations.Nariconductsindustryresearchandmanagesoperations,sales, andfinanceremotely Thismultifacetedroleisasignificantachievement,anditunderscoreshis commitmenttothecompany’ssuccess.
Thrivehasforeverchangedtheperceptionoflearningatworkthroughitsambitious visiontoexecutethingsdifferently.Seanknewfromhistimeintheindustrythatthe traditionalapproachto45-minuteclick-nextdigitallearningwasn'thelpfulforanyone. Whatisworseispeoplewereunabletorefertoitorevenfinditwhentheyneededit.
Thriveunderstoodthatcollaboration,knowledge-sharing,communicationandupskilling areintrinsictocompanyculture,andtherewardscouldbemassive—withtheright technologytomakeithappen.
Inthespecialprofilesection,wehavefeaturedthestoryof of LauraBrandao(CEO Lighthouse LendingCapital).LauraBrandaoisastaunchsupporterofdiversity,inclusion,andequityinthe businessworld.Acareerspentadvocatingequalaccesstofinancialprogramsforwomen, minoritiesanddisadvantagedpeoplehasbroughtLauratotheintersectionofpassionand obsession.Whetheritisbuyingahomeorstartingabusiness,shehasfoughtforequalfinancial accessandopportunityforall.
L E A D E R S I N S P O T L I G H T
C O N T E N T S
Sean Reddington 1 2
2 0 UPSHOT Manaus: The Jewel Located in the Centre of the Amazon Rainforest
50 Most Interesting Facts about Nike You Have Never Heard off Ogilvy: Empowering through Stories that Resonate
2 8
3 8 BLOG CASE STUDY
4 2 Article BUSINESS STRATEGIES IN HEALTHCARE
C O V E R S T O R Y
https://www.thrivelearning.com Software Development 51-200 employees Nottingham, England
Privately Held 2018
Website: Industry: Company size: Headquarters: Type: Founded: Specialties: Learning Management System, Learning Experience Platform, Social LMS, Microlearning, E-learning, SaaS, EdTech, L&D, Leadership, Onboarding, Compliance, Learning Technologies, Learning Platform, and Technology
Historically,businesseshave
distancedthemselvesfrom saturatedmarkets—ledbythe countlesspotentialgrowthandprofit-related challenges.
Whilethoseproblemspersistincompetitive marketseventoday,defyingtheoddsand winningbigbrandsfromfiercecompetitors makessaturatedmarketsfunforsome businesses.Oneleaderwiththisunique approachisSeanReddington,CEOand FounderofThrive—amodernlearning technologycompanythatpioneeredthe first-everall-in-onelearningplatform.
DespitethecompetitivenatureoftheLMS industry,Thrivehasmigratedmillionsof usersfromrenownednamessuchasVolvo, Avon,Vodafone,BurgerKing,Frasers Group,andmoreunderSean's leadership—makinghimoneof The Most Innovative Business Leaders to Watch in 2024 and making Thrive the FastestGrowing Digital Firm in the Midlands and East of England.
Thrivehasforeverchangedtheperception oflearningatworkthroughitsambitious visiontoexecutethingsdifferently.Sean knewfromhistimeintheindustrythatthe traditionalapproachto45-minuteclick-next digitallearningwasn'thelpfulforanyone. Whatisworseispeoplewereunabletorefer toitorevenfinditwhentheyneededit.
Thriveunderstoodthatcollaboration, knowledge-sharing,communicationand upskillingareintrinsictocompanyculture, andtherewardscouldbemassive—withthe righttechnologytomakeithappen.
Recognizinganopportunityforchange, Thrivecreatedamodern-daylearning platformthatcombinedtraining,internal communications,upskilling,AIand collaborativeknowledgesharingthat redefinedworkplacelearningforforwardthinkingandEnterprisebusinesses.
This focus on innovation sees us launching a suite of built-in AI solutions to help people work faster, upskill sooner, create more, and get instant answers through Thrive.”
KeyTakeawaysfromSean’sLeadershipandCulture
• Customersarecore—lookafterthem,orsomeoneelsewill.
• Familyfirst—itisvitalforeveryoneatThrivetofindbalanceandhave aqualityoflife.
AtThrive,employeesalreadywork10AMto3PMonFridays.Moreover, thecompanyistriallingthe4-dayworkingweekthissummerfor12 weeks.
“You can’t argue with some of the results that have come out recently, positively impacting performance, and who doesn’t want an extra day to spend with their family?”
• Makeanimpact.Dothingsthatwillmakeadifference,strivingfor innovationanddoingmoretodrivepositivechange.
Seanhasneverlikedthephrase“That’sthewaywe’vealwaysdoneit.”
• ForSean,itisallabouttrust,therightamountofautonomy,hiringthe bestexperts(eveniftheyaresmarterthanyou),andcreatingafriendly culturebeyondteamworkandcollaboration.
• ThebestideasaresparkedoveraGuinnesswiththeteam.
Innovationisessentialforcustomer retentionandtostabilizethebusiness, whetheranewbusinessoranoldone. Nomatterthecircumstances,Thrive neverstaysidle,investingeverything backintoitspeopleandproducts.
Inthelastyear,Thrivehastripled investmentintechresources,research, anddevelopmentandbroughtexpertson boardtoreachnewheightsof innovation. Herearesomeofthoserenownednames:
• KoreenPagano:ChiefProduct Officer(JoinedthroughLinkedIn andDegreed)
• NiloufarZarin:HeadofAI(ExDysonandD2L)
• IanBromwich:ChiefTechnology Officer(Ex-HSBCandLloyds Banking)
Thrive Learning is the industry's fastest-growing learning technology company with over 3 million users worldwide.
Launched in 2019, they were the rst to offer a truly modern and social all-in-one learning platform.
Thrive Learning has replaced traditional learning management systems (LMS) and content providers for over 370 global brands including Vodafone, Scottish Government, British Airways, Dunlem, and Travis Perkins.
They are known for their industryleading customer experience with a 99% customer renewal rate.
1.Thrive
Throughitsmodern-dayLMS,Thrive empowersbusinessestodevelophighperformingteamsandshowcasethe realimpactoflearningand development.
Itistheonlyall-in-onelearning platformthatenablestheconsolidation ofcontent,skills,andcommstohelp peoplelearnfasterandmore collaborativelythanever.
Aone-stoplearninghubwithover1,000resources,expertlycrafted learningpathways,andservicesthateffortlesslyfillyourcontent gaps.
Thousandsofuniquelydesignedresourcescoveringvaluabletopics suchashealth&safety,leadership,communication,information security,mentalwellness,compliance,andbeyond.
Joinover350trailblazingenterprisessuchasJohnLewis,Nando's, RoyalMail,DPD,Specsavers,PwC,SohoHouse,PizzaExpress, Primark,andFord,whoallrelyonThriveContenttoigniteaspark forvoluntarylearningamongsttheirworkforce.
• Thrive’s customer base has grown by 36% with the likes of Reiss, Burger King, Pladis (parent company to Mcvitites) and Avon.
• Upsells from additional services offered have increased by 40% year-on-year.
• 127% NRR
• 99% customer renewal rate (Just one platform cancellation in ve years).
• 99% customer satisfaction.
• Customer referrals comprise a third (27%) of Thrive’s revenue sources.
• 91.3% of customers who have used a competitor rated Thrive better in comparison.
• When asked how likely customers were to recommend Thrive to a colleague or a friend, the company scored an average 9/10 (10 being ‘very likely’); 60% said they’d already recommended Thrive.
• When asked how likely customers are to use Thrive again, it received an average rating of 9/10.
Nestled in the heart of the Amazon rainforest is the beautiful city of Manaus, the capital of the Brazilian state of Amazonas. This enchanting city is a meeting point between the untamed wilderness and the vibrant energy of urban life. Here, the mighty Amazon River ows gracefully, intertwining with the bustling streets, creating a captivating fusion of natural wonders and modern marvels.
Known at the beginning of the century as the Heart of the Amazon and City of the Forest, Manaus is the seventh largest city in Brazil with an estimated population of 2.7 million. It is situated near the conuence of the Negro and Amazon rivers and is one of the two cities in the Amazon Rainforest with a huge population. The name Manaus comes from the native people called Manaós, which means Mother of the Gods.
Manaus has a tropical climate with consistently high temperatures and humidity. It rains throughout the year, with daily rainstorms in the afternoon, even during the dry months. The best time to visit Manaus would be from July to September when the humidity is lower and the weather is great for exploring the city and rainforests.
Although, the best visiting months can depend on your preference.
If you want to explore the Amazon rainforests and spot wildlife, December to March would be ideal, as the water level recedes during this period.
If you're interested in experiencing festivals, there are music festivals in June and July, and the dazzling Amazonas carnival in February.
Manauswasfoundedin1669and declaredatownin1832.OnOctober 24,1848,thecitywasestablishedand giventhenameCidadedaBarradoRio Negro.However,itwaslaterrenamed backtoManausonSeptember4,1856. In1669,thecolonizationofthearea beganwiththeconstructionofforts. ThePortuguesebuiltthesefortsto establishtheirdominanceintheregion anddefendagainstinvasions,suchas theDutchinvasionofSuriname.These fortsplayedacrucialroleinprotecting thePortugueseinterestsinthearea.
In1835,therewasarevoltcalled Cabanagemagainsttherulinggroupin thecity.Peoplefromdifferent backgrounds,includingblack, indigenous,andmixed-race individuals,protestedandeventually gainedpower.Theyrecruitedmore non-whitepeopleastheymoved throughthesettlementsinthearea. Thiswasaviolenttime,andaround 40%ofthepopulationlosttheirlives. Thepowerkeptshiftingbetweenthe differentgroupsuntil1840whenthe lastrebelgroupgavein.Thisrevolt hadalastingimpactontheareathat canstillbefelttoday.
Inthe19thCentury,Manauswasahuboftherubber industry.Wealthyrubberbaronsmadealotofmoney, andthecitybecameaplacewheretheycouldshowoff theirwealththrougharchitecture.Oneexampleofthis istheMercadoAdolphoLisboa,thecity'soldest market,foundedin1882.Ithasagrandbuilding inspiredbyParis'sfamousLesHallesmarket.Inside, youcanfindamaze-likebazaar,afishmarketthat smellsdelicious,andcozycafes.Butthemost impressiveexampleistheTeatroAmazonas,anopera housethatcost$10milliontobuild.Itwasconstructed in1884whenthecitywasatitsrichestandmost extravagant.
Unfortunately,theprosperityofManausdidn'tlast long.Whentherubbertreeseedsweretakenoutofthe Amazonregion,thecityfellintoextremepoverty.It becamesopoorthatitcouldn'tevenaffordtoprovide electricitytoitsresidents,despitehavingelectricity linesinstalledduringthemoreprosperoustimes.Inthe 1950s,thecitywasdeclaredaDutyFreeZone,which meansthatcertaintaxesanddutiesonimportedgoods arewaived.Thishelpedboostthecity'seconomyand providedsomerelieffromthedifficulttimes.
ManaushasahugePortugueseinfluenceasitwasonceacolonyofPortugal.Thiscanbeseeninthereligionpracticed bythepeopleofManaus.Catholicismisstillthemainreligionfollowedinthecity,andthisispartlyduetothe immigrationofforeignnationalswhoalsobelieveinCatholicism.Apartfromit,thereareseveralreligionsand religiousgroups.
Handmadeproductsareahugepartoftheirculture.TherearemanyIndiantribesthatarestillactivelymakinglocal products.Eventhegroupsofpeoplelivingintheforestsparticipateinmakingsimilaritems.Theseproductsinclude baskets,hammocks,andothertraditionalindigenousgoods.Theyusematerialslikewood,vines,fibers,andseedsto createtheseitems.
Thecityhostsvariouseventsandfestivals.Oneofthemistheboi-bumbáfestivalwhichhasbeenpracticedsincethe early20thcentury.Ithasrootsinindigenoustraditionswhichnowcombinewithmodernelementsandiswidely celebrated.AmazonasCarnivalisanotherfestivalthathappenseveryFebruary.Thisvibranteventfeaturesdifferent sambaschoolsparadinginthecity'sConventionCenter,knownasthesambódromo.Thereareseveralotherfestivals thathappenthroughouttheyearandofferavarietyofculturalexperiencesandentertainmentforeveryonetoenjoy.
ThecuisineofManausCityishighlyinfluencedbyitslocationontheAmazonRiverintheheartoftheAmazonjungle. It combinesindigenoustraditionswithEuropean,African,Japanese,Lebanese,andItalianinfluences,amongothers.Thecity hascolossalfreshwaterfish,mouth-numbingplants,communalstreettableswithbottomlessbowlsofpowderedmanioc, andacrazyvarietyoffruits.
FishisthefoundationofAmazoniancuisine,aswellasofManaus’.Thecityisknownforitsvarietyoffishspecies, includingpirarucu,tucunare,tambaqui,andsurubim.Thesefishareoftenpreparedindifferentways,suchasstewed tambaqui,grilledpirarucuwithfriedplantainsandcheese,andotherdeliciousdishes.
TapiocaisthestapledishofManaus.Itisastarchextractedfromcassavaandistraditionallyconsumedwithafillingof Tucum,thefruitofanAmazonianpalm,whichhasastickyandfrivolouspulp.
ThecuisineofManausisafusionofdifferentculinarytraditionsandoffersavarietyofdiningoptions,includingsteakhouse cuisine.ChurrascariaBúfaloisapopularspotforsteaklovers,offeringBrazilianfarethatissuretotantalizeyourtastebuds.
TAMBAQUI STEW -
Itismadewithfishinthickslices, spices,eggs,oliveoil,andtucupi.
TACACA -
Itismadewithjambu,andtucupi, cookedtapiocastarch,aswellasdried shrimpsandfragrant,smallyellow peppersknownas“pimentadecheiro”.
TAPIOQUINHA -
Itisaglutinouspancakemadefrom maniocstarch,usuallybutteredand filledwithtucumãpalmfruitand farmer’scheese.
BOLO DE MACAXEIRA -
Itisatastyglutinoustranslucentcake madefrommanioc.
WAKE YOUR INNER ADVENTURER
Manaus is a paradise for nature lovers and adventure seekers as it is surrounded by the beauty of the Amazon Rainforest. Apart from soaking in the beauty of nature, here are some more things you can do in Manaus.
Originallybuiltastheresidenceof KarlWaldemarScholz,thePalácioRio NegroCulturalCenterintheAmazon latertransformedintotheseatofthe regionalgovernment.Today,itserves asavibrantculturalhub,hosting exhibitions,recitals,booklaunches, andotheractivities,providingvisitors withanimmersiveexperiencein20thcenturypoliticsthroughpoliticalrelics andhistoricalphotographs.
ItislocatedonthebanksoftheRio Negro,intheheartofManaus,andis inspiredbytheoldLesHallesmarket inParis.Itisamust-visitdestination offeringaglimpseintoAmazonian culturethroughitsdiverserangeof regionalproducts,handicrafts,and spices.Themarket,whichwasshipped fromEuropeinthelate19thcentury, showcasesvibrantdisplaysoflocal fruits,vegetables,andherbs,makingit anidealplacetofindaffordable handmadeleathergiftsandsouvenirs.
TheEncontrodasAguas,wherethe blackwatersoftheRioNegromeetthe sand-coloredwatersoftheAmazon, formsastunningspectaclewith distinctswirlsofcolorsduetothe varyingpropertiesofthetworivers. Thiscaptivatingphenomenoncanbe bestwitnessedbyboatorfromtheair, allowingvisitorstofullyappreciatethe mesmerizingsight.
Itwasoriginallycreatedforthefilmingof"ASelva," andoffersacaptivating journeyintotherubberboomera.Visitorscanexploretheentireprocessof rubberextractionandmanufacturing,gaininginsightintothecontrastinglives ofrubbertappersandplantationowners.Forauniqueexperience,guestscan evenparticipateintherubberharvestingprocess.
Itwasbuiltinthe19thcenturyandthelocalshavemanagedtopreserveits architecture.Taketheguidedtourthroughtheoperahousetolearnalittlebit moreaboutthelifestyleinthe1800sinManaus.Thepricetoenteris10reales perperson.
GuidedtouratTeatroAmazonasorAmazonTheater
Nikewasestablishedon25January1964, makingitoneoftheoldestapparelbrandsin theindustry.Thecontroversiesandfacts aboutNikearenotlessthanthenumberof productsithaslaunchedinthemarket.
TherearealotoffactsaboutNikethatstill havethepowertoblowyourmind.Ifyou arethebiggestNikefan,thesefactswillact likeyourdailydoseofCaffeine.
ThehistoryofNikeisfullofinterestingfactsandcaptivating stories.HereareafewentertaininghistoricalfactsaboutNikefor alltheradicalfansoutthere:
CarolynDaviswasinspiredtodrawtheswooshfromthe Adidaslogo.
Daviswasgivensharesinthecompanyandagoldenring fortheircontributiontothelogo.
DavidsontransformedtheanglesoftheAdidaslogointoa bold,thick,andcontinuousemblemasatributetothespirit ofperseveranceinovercominginsurmountableobstacles.
MostoftheNikeproductsarenamedafterpopularsports franchises.Forinstance,theproduct,ColumbiaBlue,was inspiredbytheintercollegiatebasketballteamColumbia Lions,whowillforeverremainpopularfortheirbluelion logo.
TheLeBronshoeswereanacknowledgingstatementmade bythecompany’sdesigner,JasonPetrie,toappreciate LeBronJames’firstMVPcampaign.
PhilKnightwasnotonlyoneofthefoundersofthisshoe brand.HewasalsothefirstuseroftheNikeShoes.
NikeMag,knownforitsappearanceintheBacktothe Future-II,isnotthereplicaoftheshoefromthefilm.The shoelackspowerlaces,aprominentfeatureoftheshoe.
Nikehascollaboratedwithmultiplesportsstars.Ken GriffeyJr.isconsideredsuchagoldenfeatherinNike’s hat.
TheNikeAirGriffy1istheresultofthecollaborative effortstakenbyKenGriffeyandTerryTeague.
TheJordan13,popularforitson-fieldperformance,was usedbyMichaelJordanin1997-98.Thisistheshoethat propelledMJthroughhissixthandfinalchampionship duringthe1997-’98season.
AllthefansknowthefactsaboutNikeMagusedby MichaelJ.Fox’stime-travelingcharacterinthemovie ‘BacktotheFuture-II.’Butonlyafewfansknowthatthe shoeswereredesignedandrelaunchedbyTinkerHatfield andTiffanyBeers.
Nikehasproducedsomeamazingdesignsforathletes. HereareafewfactsaboutNikeshoedesigns:
NikeAirTrainer1,Nike’sfirstcross-trainingshoes gainedtheappreciationofnumerouspersonalitieslike BoJacksonandDeionSanders.
NikeMagwasthefirstrechargeablepairofshoes designedbyNike.
OtisDevistodateclaimsthatBillBowermandesigned hisfirstshoesforDavis.
ThetermNikecausednumerousfeudsbetweenthefans. The‘NikevsNykee’warwashaltedbythechairman PhilipKnightwhoconfirmedtheofficialpronouninthe year2014.
ThetrademarkoftheNikecompany—‘Justdoit’— wasinspiredbytheAmericanserialkillerGary Gilmore’slastwords-‘Let’sdoit.’
Nikehiredanadvertisingagencyandthengottheidea fortheirnewsloganfromGary’sfinalwords.
BowermancameupwiththeideaofWaffleshoesby pouringrubberonhiswife’swaffleiron.
Thewaffleshoeswereknownforhavinggrooveson theirsoles.
Themoonshoewasreleasedin1972.Thiswasthefirst timethatNikeincludeditslogoinitsshoes.
Nikehassignednumerouscollaborationsinthepastfewyears.HereareafewfactsaboutNikecollabs:
Ÿ NikelaunchedtheBlazerbasketballshowintheyear 1973whichgainedthempopularityamongstthe fans.TheshoewaswornbyGeorgeGervinwhowas alsoknownasthe‘iceman.’
Ÿ TheAirJordanonewasinitiallyproduced exclusivelyforMichaelJordan.Thiscontainedthe ‘Jumpman’logoforthefirsttime.
Ÿ ThefirstNikestorewasestablishedinDowntown Portland,Oregon.
Ÿ Oneoftheleast-knownfactsaboutNikeisthatits mostexpensiveshoeseversoldwereapairof‘Nike moonshoes.’Thiswassoldforanastonishingprice of$4,37,500.
Ÿ By2023,thetotalcountofthefootwearproductsthis brandproducedreached773.
Ÿ Nikehasincorporatedtheworksofvariousartistsas well.DunkLowPro,SBPariswasonesuch collectionthatfeaturesthepaintingsoflateFrench painterBernardBuffet.Thisshoeshowshowthe companyhasengagedwithbothartandculture.
Ÿ Here’safactaboutNikeforourfashionablefans. Beforehisuntimelypassing,DesignerVirgilAbloh createdanevolutionarysneakerthatmergedthe realmsofcultureandfashion.Heblendedtheiconic AirForce1withLouisVuitton’ssignaturestyle.
Ÿ Thebrandlaunchedoneofitsmostcontroversial shoes-Satanshoes-incollaborationwiththe AmericanmusicianLilNasXandMSCHF.The shoesarecalledoutforusingadropofhumanblood, whichwasclaimedtobedonatedby6ofthe MSCHFemployees.
Ÿ Nikeisknownforitsbolddesignsandstandoutcoloredsneakers.Butthebrandhasalsoproduced somequestionabledesigns.Onesuchweirddesign wastheAirMax1GolfNRG“Grass”whichwas coveredingrass.
Ÿ Nikeownsapproximately700storesaroundthe world.
Ÿ Thecompanyownedmorethan50%ofthemarketshare after1980.NikeownsonlyonesubsidiarycompanyConverseInc.Thisisalifestylebrandthatengagesin marketing,distributing,andlicensingfootwear,apparel, andaccessories.
Ÿ The2010ssawahugeboostinthesaleofshoesduetothe nostalgiaforthe90s.Numerousnewdesignswere launchedafterthis.ThisisanotablefactaboutNike, showcasingitsabilitytoadapttochangingconsumer preferenceswhilemaintainingitsbrandheritage.
Ÿ In1987,thefootwearcompanyusedthesong “Revolution”foranadfeaturingtheirNikeAirMax1 sneaker.TheBeatlessuedthemfor$15million,stating thattheydon’tendorsesneakersorpantyhose.After negotiations,Nikeprotestedandkeptairingthe commercialuntilthecampaignendedin1988.
Ÿ Thebrandisalsoknownforitsinnovativeandunique commercials.Thepopularityofthecommercialshasalso baggedNiketwoGrammyawards,onein2000andthe otherin2002.
Ÿ NikedesignedcustomizedbatbootswornbyMichael KeatoninaBatmanmovie.Theseshoeswerealsoputup forauctionandwereexpectedtobesoldfor$30,000
Ÿ Beforetheshoesbecamepopularamongathletes,tennis playerIIlieNastasewasthefirstprofessionalathleteto endorseNike.Hesignedacontractwiththemin1972.
Ÿ Nikehaslauncheda‘Reuse-a-shoe’drive.Thisprogram recycledmaterialsfromsneakerstocreatesurfacesfor playgrounds,tracks,andgymfloors.
Ÿ Theshoesbrandpossessesapatentforashoecontaining anembeddedcommunicationdevice,markingitasoneof thepioneeringbrandsofasportswearandapparel companyembracingsmartclothingtechnologyglobally.
Ÿ Overtheyears,thecompanyhascontributedsubstantial financialsupporttoaidintherenovationandupkeepof trackandfieldfacilitiesattheUniversityofOregon.
Ÿ Withover60%ofthemarketshare,Nikerulesoverthe shoeandsneakerindustry
AllofuslovewearingNike.Thebrandhas launched1000sofproductsinthemarket. Thecompanynotonlyproducesshoes,but itisthesymbolofourpersonality.Nikeis aglobalbrandwithalegacyofsuccess. ThesenoteworthyfactsaboutNike highlightitseffortstobuildasustainable brand.Ithasestablishedbusiness practices,leavingapositiveimpactonthe marketbeyonditsproducts.
Nikehasbeenapartofthefootwear industryforover60successfulyearsnow TheseinterestingfactsaboutNikehave blownourminds.
What is that one thing connecting Humans across seas? What is that links between human existence and their purpose? Is it Love, religion, our consciousness, or the ability to think and ask this very question in the rst plac
“A Story” — whether man or God, we are all bound to have one, and anyone who learns to create and express one - rules the society. (According to Plato)
Ogilvy bridges the gap, crafting impactful campaigns that break through the noise and achieve results. Its proven track record speaks for itself, as evidenced by the following examples:
Mind Reader Superpowers (almost):
It digs deep to understand who the brand is trying to reach. No vague messaging here – the company crafts stories that resonate with your target audience on a personal level.
Research Rockstars:
Data is its middle name, as it uses research and analysis to uncover hidden insights that inform winning strategies. Think of it as a treasure map to marketing gold.
From Billboards to Apps and Beyond:
Thinking outside the Box (Literally):
Marketing isn’t just about fancy TV commercials anymore. Ogilvy offers a complete toolbox of solutions, including digital and social media marketing, content creation that keeps people hooked, and data analysis that helps brands understand what’s working (and what’s not).
Forget boring marketing that blends into the background. The company embraces creativity and innovation with fresh ideas that grab attention and leave a lasting impression.
Thebottomline?Itisnotjustanothermarketingagencybutateamofexpertswhocancraftmarketingcampaignsthatare uniqueandpowerful.
Whatdoweleavebehind?Weoftenencounterthisquestionasweintrospectapathtofindoraddmeaningtoourlives. Often,theansweris“stories.”Filledwithallthewrongsandrightsandourmoralabilitytomakedecisionsandfallinandout oflove,craftingastory,orastheysay, “ALegacy.”
ThatiswhatOgilvyis—alegacyenrichedwithfirmrootsofcreativityandasenseofempowermentthroughadvertisement andmarketing.Itsexpertiseinconsumerbehavior,industryconnections,andtrackrecordofsuccessmakeitanidealchoice forbrandslookingtomakeanimpact.
The healthcare industry is a vast and complex ecosystem that provides medical services, manufactures medical equipment and pharmaceuticals, and develops healthcare technology. Given its critical role in society, the strategies businesses employ within this sector are very important.
These strategies determine the success of individual companies and impact the overall quality, accessibility, and affordability of healthcare. This article explores key business strategies in healthcare, focusing on innovation, patient-centric care, strategic partnerships, and technology integration.
Herearesomebestbusinessstrategiesinhealthcare:
Innovationisthecriticalfoundationforcreating groundbreakingdrugs,medicaldevices,andtreatment methodologiesthatenhancepatientcare.Themainroleof ResearchandDevelopment(R&D)liesinitscapacityto unearthinnovativesolutionsforintricatehealthchallenges, therebypushingtheboundariesofmedicalscience.
However,thejourneyofR&Disfraughtwithchallenges, includingsubstantialfinancialinvestmentsandthe unpredictablenatureofresearchoutcomes.Despitethese hurdles,thecommitmenttoR&Dremainsindispensablefor healthcareentitiesstrivingtosustaintheircompetitive advantageandcontributetotheevolutionofmedical knowledge.
Thehealthcareindustryiswitnessingatransformative phasebyadoptingdigitalhealthtechnologieslike telemedicine,mobilehealthapplications,wearablegadgets, andinnovativeplatformslikeHealthpilot.These advancementsareattheforefrontofaugmentingpatient engagement,optimizingmonitoringanddiagnostic processes,andcustomizingcaretoindividualpatientneeds.
Forentitieswithinthehealthcaresector,theincorporation ofdigitalhealthsolutionsisbecomingincreasinglycrucial toaddressthesurgingdemandforhealthcarethatisboth accessibleandtailoredtotheconvenienceofpatients. Consequently,healthcarebusinessesareexploring innovativeavenuestointegratethesetechnologies,thereby revolutionizingthepatientcaremodel.
Centraltotheethosofpatient-centriccareisrecognizing patientsasactivecollaboratorsintheirhealthcarejourney ratherthanmererecipientsofmedicalservices.This approachnecessitatesabespokeadaptationofhealthcare delivery,meticulouslydesignedtoalignwitheachpatient’s uniqueneedsandpreferences.
Achievingthislevelofpersonalizationdemandsa comprehensiveanalysisofpatientdata,encompassing demographics,behaviorpatterns,andexpectations, complementedbydirectpatientengagementstrategies. Throughthisconcertedeffort,healthcareproviderscan elevatethequalityofcare,fosteringahealthcare environmentthatisresponsiveandrespectfulofpatient individuality
Elevatingthepatientexperienceisacornerstoneoffostering apatient-centrichealthcareecosystem.Effortstorefinethis experienceencompassabroadspectrumofinitiatives,from streamliningappointmentproceduresandminimizingwait timestoexpandingcommunicationchannelsandenhancing theoverallcareenvironment.
Byprioritizingtheseaspects,healthcareorganizationsaimto cultivateanatmosphereofcomfortandconvenience,thereby nurturingpatientsatisfactionandloyalty.Suchdedication notonlyimprovestheimmediatehealthcareexperiencebut alsocontributestomorefavorablehealthoutcomes, underscoringtheprofoundimpactofpatient-centric initiativesontheoverarchinggoalofhealthcareexcellence.
Collaborativeeffortsamonghealthcareprovidersisoneof theimportantbusinessstrategiesinhealthcarethatare instrumentalinenrichingthespectrumofhealthcareservices andelevatingthestandardofpatientcare.Byforging strategicalliances,entitiessuchashospitalsandspecialized clinicscanstreamlinethereferralprocess,therebyensuring thatpatientsaredirectedtowardthecaremostsuitedtotheir specifichealthneeds.
Thesepartnershipsarenotlimitedtopatientreferralsalone butalsoencompasscollaborativeventuresinresearch,the sharingofmedicalfacilities,andthedevelopmentof integratedtrainingprogramstoenhancehealthcare professionals’skills.Suchsynergisticrelationshipsimprove healthcaredeliveryandfosteracultureofcontinuous learningandinnovationwithinthehealthcaresector
Public-PrivatePartnerships(PPPs)standasacollaborative modelbetweengovernmentbodiesandtheprivatesector, aimedattacklingpublichealthissues,broadeningthereach ofhealthcareservices,anddrivinginnovationwithinthe healthcareindustry.Thesepartnershipsareversatile, coveringawiderangeofactivities,fromtheconstructionof healthcareinfrastructuretotheexecutionofpublichealth initiatives.
ThesuccessofPPPshingesonmeticulousplanningandthe alignmentofobjectivesbetweenpublicandprivate stakeholders,ensuringthatthecollaborationsyieldmutual benefitsandeffectivelyaddresshealthcareneeds.When executedeffectively,PPPscanserveasapowerful mechanismforenhancingbusinessstrategiesinhealthcare accessibilityandquality,therebycontributingtoimproving publichealthoutcomes.
Thebusinessstrategiesinhealthcare sectorisarichdatarepository, encompassingdetailedpatientrecords, outcomesofclinicaltrials,andmyriad othersourcesofhealth-related information.Theapplicationofbigdata analyticsinthiscontextunlocksthe potentialtogleanprofoundinsightsinto healthtrends,treatmentefficacies,and theoperationaldynamicsofhealthcare delivery.
Byharnessingtheseinsights,healthcare organizationscanrefinetheirdecisionmakingprocesses,tailorcaremore closelytoindividualpatientneeds,and enhancetheefficiencyofservice provision.
Furthermore,thepredictivecapabilities ofanalyticscanplayacrucialrolein earlyhealthriskidentification,enabling proactivemeasurestoavertpotential healthcrisesbeforetheyescalate,thus embodyingasignificantstridetowards anticipatorybusinessstrategiesin healthcaremanagement.
ElectronicHealthRecords(EHRs) facilitatethedigitalcompilation,access, andmanagementofpatienthealth information.TheadoptionofEHR systemsensuresamorefluidexchangeof informationamongvarioushealthcare providers,whichcanleadtoimproved carecoordinationandareductionin medicalerrors.
Beyondenhancingpatientcare,EHRs alsocontributetooperational improvementsandpotentialcost reductionsforhealthcareinstitutions. Nonetheless,implementingsuchsystems necessitatesstringentsafeguardsto protecttheprivacyandsecurityofpatient information,underscoringtheimportance ofrobustdataprotectionmeasuresinthe digitalageofhealthcare.
Improvingemployeeengagementin healthcaresettingscanenhancethe overallqualityofpatientcare. Recognizinghealthcareprofessionals’ hardworkanddedicationthrough awardprogramsandpublic acknowledgmentscansignificantly boostmoraleandmotivation.
Furthermore,providingopportunities forprofessionaldevelopment,suchas continuededucationprogramsand leadershiptraining,empowers employeeswiththeskillsand knowledgeneededtoexcelintheir roles.Thisnotonlyenhancestheirjob satisfactionbutalsoimprovespatient carebyensuringthathighlyskilledand motivatedprofessionalsdeliver healthcareservices.
Optimizingonlinepatientexperiences isano-brainer.Healthcare organizationsmustensuretheir websitesandmobileappsareuserfriendly,providingeasyaccessto information,appointmentscheduling, andtelehealthservices.
Thisdigitalaccessibilityand conveniencearewhatmodernpatients expect.Byleveragingtechnologyto streamlinetheseprocesses,healthcare providerscanenhancepatient satisfaction,reducewaittimes,and improveoverallaccesstohealthcare services.
Strategicplanninginhealthcare involvesconductingthoroughSWOT analyses(Strengths,Weaknesses, Opportunities,Threats)toidentify internalandexternalfactorsthatcould impacttheorganization’sabilityto achieveitsgoals.
Aligningstrategieswithorganizational goalsandstandardsensuresthatevery departmentandemployeeworks towardsthesameobjectives,thereby enhancingefficiencyandeffectiveness. Thisprocessinvolvessettingclear, measurablegoals,developingstrategies toachievethem,andregularly reviewingandadjustingthesestrategies torespondtochangingcircumstances.
Physicianliaisonshelpenhancereferral strategiesandfosterprofessional relationshipswithinthehealthcare sector Theseprofessionalsactasthe bridgebetweentheirorganizationand referringphysicians,ensuringasteady flowofpatientreferralsandfacilitating communicationandcollaboration betweendifferenthealthcareproviders.
Byemployingphysicianliaisons, healthcareorganizationscanstrengthen theirreferralnetworks,improvepatient coordination,andensurepatients receivetimelyandappropriatecare. Thisnotonlybenefitsthepatientsbut alsocontributestotheoperational efficiencyandreputationofthe healthcareorganization.
The healthcare industry is at a critical juncture, facing challenges such as rising costs, unequal access to services, and the ongoing need for innovation. Business strategies in healthcare play a crucial role in addressing these challenges.
By focusing on innovation, patient-centric care, strategic partnerships, and technology integration, healthcare businesses can contribute to a more efcient, accessible, and high-quality healthcare system.
These strategies require signicant investment and commitment but are essential for the long-term sustainability of the healthcare industry and the well-being of populations worldwide.
