The Most InfluentialWomen Leaders of The Year - 2024 LEVI’S: THE GROWTH OF DENIM FROM WORKWEAR TO STYLE STATEMENT
PORTLAND: EXPLORING THE CITY OF ROSES
Gold's Gym India Head of Business & Operations
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H. Pranjal P.
BUSINESS DEVELOPMENT EXECUTIVE
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Divya B. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Women leading the charge!
WelcometoaveryspecialeditionofTheEnterpriseWorld!Astheyearunfolds,it’sundeniable thatwomenleadersareshapingthefutureofbusinessatanunprecedentedpace.Fromtech giantstosocialenterprises,theirvision,innovation,andresiliencearepropellingcompanies towardssuccess.
Inthisissue,wecelebratetheseremarkablewomen.Weunveilourprestigiouslistof“The MostInfluentialWomenLeadersofTheYear-2024.”Theseindividualsrepresentdiverse industriesandbackgrounds,yettheyshareacommonthread:acommitmenttoexcellenceanda drivetomakeapositiveimpact.Throughin-depthinterviewsandinsightfulprofiles,wedelve intotheirjourneys,leadershipstyles,andthegroundbreakinginitiativesthey’vespearheaded.
Thesewomenleadersarenotjustshatteringglassceilings;they’reredefiningwhatleadership lookslike.Theychampioninclusivity,fostercollaborativeenvironments,andembrace innovation.Theirstoriesserveasapowerfulsourceofinspirationforaspiringleaders,both womenandmen,whoseektonavigatetheever-evolvingbusinesslandscape.
Onthecoverofthisissue,wehavefeaturedShraddhaSheth(HeadofBusiness& Operations,Gold’sGymIndia)standsasoneoftheoutstandingleadersinthefitness industry.Frompioneeringfitnessprogramstorevolutionizingbusinessstrategiesinthegym sheisshapingthefutureofhealthandwellnessinIndia.
ThisissueofTheEnterpriseWorldisnotjustacelebration;it’sacalltoaction.It’sacallto recognizetheinvaluablecontributionsofwomeninbusinessandacalltocontinuefosteringan environmentwheretheirtalentscantrulyflourish.Bylearningfromtheirexperiencesand amplifyingtheirvoices,wecancollectivelybuildabrighterfuturefortheworldofenterprise.
Thank you for joining us on this journey!
Shalmali W. halmaliS
Onthecoverofthisissue,wehavefeaturedShraddhaSheth (HeadofBusiness&Operations,Gold’sGymIndia)standsas oneoftheoutstandingleadersinthefitnessindustry.From pioneeringfitnessprogramstorevolutionizingbusinessstrategies inthegymsheisshapingthefutureofhealthandwellnessin India.
Thejourneytobecomingaleaderisshapedbyvarious experiences,challenges,andachievements.Shraddhawas mentoredbyawomanCEOwhoencouragedhertoexplorenew areasandmasterthem.Initially,sheworkedasaclinical nutritionistatRelianceHospitalbeforejoiningGold’sGym.
Despitehavingastrongknowledgeofpreventivehealthcare,she wasunfamiliarwithsales,whichintimidatedher.Sheleveraged herexpertisetostartaweightlossmission,successfullyleading 100customerstocollectivelylose750kilogramsin8weeks.This pilotprogramevolvedintoapaidweightlossprogram,generating significantrevenueandboostingherconfidenceasaprofessional. Hermentorstaughtherthevalueofmonetizingknowledgeand gainingcustomers’trust.
ThepathtosuccesswaschallengingforShraddha.Shetreated setbacksaslearningopportunities,andherachievements reinforcedherresolve.AtGold’sGym,shelearnedtoselland deliverexcellentcustomerexperiences,eventuallymanaging16 micromarkets.Despitethevaryingperformanceofthesemarkets, sheremainedresilientandre-strategizedtoreviveprofitability Herteam’srelentlesseffortledtoachievingthehighest profitabilityinGold’sGymIndia’shistory
Shraddhabelieveseffectiveleadershipinvolvesbuilding motivatedteams.Inthefitnessindustry,personaltrainersare crucial.Althoughknowledgeable,theyneededsupportin developingsoftskillsandconfidence.Shelearnedtheirlanguage tocommunicateeffectively,enhancingtheirexperienceand boostingtheirconfidence.Today,manypersonaltrainershave beenwiththebrandfor12-18years,achievingpersonaland professionalstability,whichtranslatesintoasuccessfulbusiness.
10 Shraddha Sheth PORTLAND: EXPLORING THE CITY OF ROSES
48 22 30
50 MOST INTERESTING FACTS ABOUT NIKE YOU HAVE NEVER HEARD OFF
40
LEVI’S: THE GROWTH OF DENIM FROM WORKWEAR TO STYLE STATEMENT
MASTERING THE ART OF BUSINESS COMMUNICATION 6 TIPS FOR BUSINESSMEN
Shraddha Sheth FITNESS AND WELLNESS Breaking the Barriers of the Head of Business & Operations INDUSTRY Gold's Gym India over Story Inrecentyears,thelandscapeofthegymandfitnessindustryhasundergonearemarkabletransformation,withanincreasing numberofwomensteppingintoleadershiprolesandmakingsignificantcontributions.Thisshiftmarksadeparturefromthe traditionallymale-dominateddomain,asfemaleleadersbringuniqueperspectives,innovativeapproaches,andinvaluable insightstothetable.ShraddhaSheth(HeadofBusiness&Operations,Gold’sGymIndia)standsasoneoftheoutstanding leadersinthefitnessindustry.Frompioneeringfitnessprogramstorevolutionizingbusinessstrategiesinthegymsheis shapingthefutureofhealthandwellnessinIndia.
FromNutritionisttoTrailblazer Thejourneytobecomingaleaderisshapedby variousexperiences,challenges,andachievements. KeyexperiencesthatshapedShraddha'scareer include:
1.Mentorship&RoleModels:Shraddhawas mentoredbyawomanCEOwhoencouragedherto explorenewareasandmasterthem.Initially,she workedasaclinicalnutritionistatReliance HospitalbeforejoiningGold’sGym.Despite havingastrongknowledgeofpreventive healthcare,shewasunfamiliarwithsales,which intimidatedher.Sheleveragedherexpertisetostart aweightlossmission,successfullyleading100 customerstocollectivelylose750kilogramsin8 weeks.Thispilotprogramevolvedintoapaid weightlossprogram,generatingsignificantrevenue andboostingherconfidenceasaprofessional.Her mentorstaughtherthevalueofmonetizing knowledgeandgainingcustomers'trust.
2.Challenges&Adversity:Thepathtosuccess waschallengingforShraddha.Shetreatedsetbacks aslearningopportunities,andherachievements reinforcedherresolve.AtGold’sGym,shelearned tosellanddeliverexcellentcustomerexperiences, eventuallymanaging16micromarkets.Despitethe varyingperformanceofthesemarkets,she remainedresilientandre-strategizedtorevive profitability.Herteam’srelentlesseffortledto achievingthehighestprofitabilityinGold’sGym India’shistory.
3.Empathy&EmotionalIntelligence:Shraddha believeseffectiveleadershipinvolvesbuilding motivatedteams.Inthefitnessindustry,personal trainersarecrucial.Althoughknowledgeable,they neededsupportindevelopingsoftskillsand confidence.Shelearnedtheirlanguageto communicateeffectively,enhancingtheir experienceandboostingtheirconfidence.Today, manypersonaltrainershavebeenwiththebrand for12-18years,achievingpersonaland professionalstability,whichtranslatesintoa successfulbusiness.
Overall,Shraddha'sjourneytoleadershipis complex,requiringmentorship,resiliencein adversity,andtheabilitytomotivateandsupporta team.
over Story C LeadingtheWay ShraddhajoinedGold’sGyminIndia asanemployeewithamissiontomake thebrandsynonymouswithfitnessin thecountry.Thefirstfiveyearsfocused onlearningandoperatingcompanyownedclubs,followedbyastrategic marketexpansion.Today,Gold’sGym operatesin90citiesacross24statesin India,aswellasinBangladeshand Nepal,usingaHub&Spokemodelto expandfromTier1toTier4cities.The brandemphasizesluxuriousfacilities, top-notchtrainers,andcontinuous customerengagement,supportedbya strongfranchisepartnernetworkof135 happyfranchisees.Asafoundingteam memberandleaderinBusinessand Operations,Shraddhahasdedicated22 yearstogrowingthebrandinIndia.
Company Pillars: Gold'sGymaimstobetheforemost fitnessbrandinIndia,ensuringthat wheneveranyIndianthinksofagym, theythinkofGold'sGym.
Mission:TomakeIndiafitbyproviding luxurious,state-of-the-artfacilities,and empoweringastrong,knowledgeable, andexperiencedcorporateteam.Gold's Gymaimstodeliverthebestfitness resultsthroughexceptionalfloorand personaltrainerswhilemaintaining continuouscustomerconnectionsand unwaveringsupportforfranchise partners.Gold'sGymconstantly exploresnewavenuestogrowthe business,aimingtoincreasepenetration inthecountry,encouragepartnersto openmultiplegymsassub-franchisees, andproduceskilled,certifiedtrainersto deliverthebestresultstocustomers.
Ÿ Employees:Encouragedtobuildsustainablecareers,breakingthe tabooofgymcareersfromtwodecadesago.
Ÿ Partners:SupportedbyanSOPframeworktoincreasethecustomer base.
Ÿ Equipment:Installationoftop-of-the-lineinternationalequipment brands.
Ÿ Programming:Robust,continuouseducationcertificationto upgradeskills.
Companystrategiesrevolvearoundthesepillarstoensuresustainedgrowthand success. People:EmployeesandPartners
Ÿ Gold'sGymexpandsitsbrandpresenceindiversemarkets,from areaswiththelowesttothehighestpopulations.
BoostingFitnessEngagementinIndia ThefitnessindustryinIndiafacesmajorchallenges,primarilycombatingmindsetsand lackofmotivationamongcustomers.Withlessthan1%fitnesspenetrationinthecountry, boththebrandandtheindustrystruggletochangecustomers'attitudestowardsfitness andencouragehealthyhabits.
Keychallengesinclude:
Engaging in Fitness Regimes: Customersoftenpreferleisureactivitiesoverfitness.For example,giventhechoicebetweenafreegymworkoutandafreespasession,mostopt forthespa.
Consequence-Driven Behavior: TheCOVID-19pandemictemporarilyincreasedfitness awareness,withmorepeopleparticipatinginstep,cycling,andhomeworkout challenges.However,thisurgencyhasfadedpost-2023,leadingtocomplacency.
NavigatingGenderBias AsawomanleaderintheIndianfitnessindustry,Shraddhahasencounteredseveral uniquechallenges:
BreakingGenderStereotypes:Shraddhafacesthechallengeofbreakingthroughthe male-dominatedcultureofthefitnessindustry Thereisaprevailingperceptionthat leadershiproles,particularlyinoperationsandbusinessdevelopment,aremoresuitedfor men.Overcomingthesestereotypesandprovingthatwomencanexcelinthesepositions hasbeenasignificanthurdle.Shraddhaacknowledgesthefewmalementorshaveplayed apivotalroleinshapingherintoadynamicleaderbyempoweringher.
BalancingProfessionalandPersonalLife:Likemanywomeninleadershiproles, Shraddhagrappleswiththechallengeofbalancingthedemandsofherhigh-responsibility jobwithpersonalandfamilycommitments.Thefitnessindustrydemandslonghoursand unwaveringdedication,makingitchallengingtostrikeabalance.Shraddhacreditsher familyfortheirunconditionalsupportandbeliefinherabilities. "Choose a job you love, and you will never have to work a day in your life."
EarningRespectandAuthority:Inamale-dominatedindustry,Shraddhafacesthetask ofearningrespectandauthorityasaleader.Thisrequiresconsistentlydemonstrating competence,resilience,andstrongleadershipskillstogarnerthetrustandrespectof colleagues, andstakeholders.ShebelievesHighEQbuildsrespectandresponsible authoritythroughemotionalintelligenceandstrongrelationships.
Despitethesechallenges,Shraddha's2-yearjourneywithGold’sGymhasbeen remarkablyrewarding.Throughperseverance,continuouslearning,andthesupportofa dedicatedteam,shehasmadesignificantcontributionstothegrowthandsuccessofthe brandinIndia.Gold'sGymIndiaisthefastest-growingmasterfranchiseoutsideofthe UnitedStatesofAmerica.
Gold's Gym in India has achieved remarkable achievements and milestones: 1. Fastest Growing MasterFranchisee in the Gold’s Gym NetworkWorldwide:
Gold'sGymIndiacontributesto25%oftheglobalGold’s Gymnetwork,solidifyingitspositionasthefastest-growing masterfranchiseeglobally
2. Most Successful International Gym Chain in India:
Throughfranchising,Gold'sGymhasachievedconsistent growthinIndia,establishingitselfasthemostsuccessful internationalgymchaininthecountry.
3. Mastering theArt of Pre-sales:
Gold'sGymhasmasteredthepre-salesprocessunderthe leadershipofitsteam.Byimplementingrobuststrategies, theycover20-25%ofthetotalinvestmentinnewprojects beforelaunch.Thefirstfewpilotpre-salesprojects achievedanimpressive40%coverageofthetotalprojected investment,demonstratingtheircommitmenttosuccess.
4. Creating a Second Home forCustomers:
Gold'sGymclubshaveevolvedintomorethanjustfitness centers;theyhavebecomesocialhubsformembers.By prioritizingsuperiorcustomerexperiencesandfostering strongconnections,Gold'sGymhasachievedhigherloyalty andretentionratesamongitscustomerbase.
5. Incredible ExpansionAcross India:
TheGold'sGymbrandhasexpandeditspresencetoover90 citiesacrossIndia,showcasingitsremarkablegrowthand strongmarketpresencenationwide.Alsotouchedmilestone ofoperatingclubsinNepal-Kathmandu,Bangladesh
over Story C TheGoldStandard Gold’sGymhassolidifieditspositionasa premierfitnessbrandinIndiabybuildinga strongreputationandloyalcustomerbase.Its globalrecognitionandcredibilityreflectits commitmenttodeliveringhigh-quality servicesandadheringtointernational standards.Withstate-of-the-artfacilitiesand skilledtrainers,Gold’sGymoffersapremium fitnessexperience,attractingcustomers seekingtop-notchamenitiesandsafety The brandfostersloyaltybyrecognizingand rewardingcustomersandbenefitsfroman influentialsub-franchisepartnernetwork, furtherenhancingitsvisibilityandmarket reach.
ThePathtoSuccess Asawomanleaderinthefitnessindustry, Shraddhahasgainedvaluableinsightsfrom herjourney.Embracingheruniqueperspective inamale-dominatedfield,sheandherteam havecultivatedstrongconnectionsbetween customersandgymemployees,resultinginthe largestloyalmemberbaseservingasbrand ambassadors.Buildingconfidencewithinher teamhasbeencrucialinrealizingthebrand's visionofmakingIndiafit.Prioritizing collaborationandnetworking,Shraddhahas establishedrelationshipswithindustrypeers andutilizedpartnershipswithsportsleaguesto positionthebrandasagloballeaderinhealth andwellness.
Understandingthesignificanceofself-care, sheleadsbyexamplebyintegratingfitness intoherroutine.Shraddha'sempathetic leadershipextendssupporttocustomers strugglingwithself-esteem,fosteringabelief intransformation.Continuouslearningand growtharecentraltoherapproach,asshe seeksinsightsfrominternationalleadersto implementbestpractices.Celebrating achievements,regardlessofsize,is fundamentaltoherleadershipstyle, recognizingthecontagiousnatureofsuccess. Throughtheselessons,Shraddhaeffectively navigateschallengesandpositivelyinfluences herorganizationasawomanleaderinthe fitnessindustry
TheNextChapter Gold'sGymaimstoadapttochanging consumerneedsandleverageemerging opportunitiesforinnovationand expansion.Thecompanyhas introduceddigitalfitnesslearning solutionsandvirtualcertification programstoencourageyouth participationinfitnesscareers.More gymsmeanmoremembers,requiring morestafftohandleeverythingfrom frontdeskoperationstopersonal training.Thiswillbedonethrough Gold’sGymFitnessInstitute.
Expansionintomicromarketsisakey strategyforfuturegrowth,alongside effortstopromotehealthawareness amongIndianconsumers.Gold'sGym targets200clubsinthenext3years whichwillcreatemorejob opportunitiesandseekstosignificantly increasemonthlyemploymentearnings. Theseplansreflectthecompany's commitmenttoevolvingwithconsumer preferences,takingchargetoproduce skilledexpertstooperategymstothe nextlevel,anddrivinggrowthinthe fitnessindustry
Purpose-DrivenLeadership Shraddhaemphasizestheimportanceof effectivetimemanagementandgiving undividedattentiontoallroles,along withmasteringtheartofdelegating responsibilities.Sheadvocatesfor spendingtimeonactivitiesthat rejuvenateratherthandrainone's energy
WhatdrivesShraddha,bothin prosperousandchallengingtimes,isthe profoundpurposebehindherbusiness: transformingthelivesofcustomers, nurturingthecareersofemployees,and generatingjobopportunitiesfor newcomers,allcontributingtothe progress,growth,anddevelopmentof India.Thisinspiringthoughtservesasa constantmotivationforher.
AVisionforTomorrow Everyleaderreachesapointwhere theymustconsiderthefutureoftheir businessandtheimpactoftheir leadershiponitsgrowth.Initially, buildingthecompanymaybeasolo endeavor,buteventually,hiring employeesbecomesnecessaryto accomplishtasks.Understandinghow one'sleadershipstyleinfluences others,includingemployeesand customers,iscrucial.Onepieceof adviceistoembraceuniqueness withouthesitation.
Shraddhareflectsonthemission initiatedjust22yearsago,aspiring forfutureleaderstodiscover numerousavenuestoenhance accessibilityandeaseoffitness, makingittheprimarychoicefor customers.Sheadvocatesforutilizing technologytoincreasepenetration andawarenessoffitness.Thelegacy ofacustomer-centricapproachand instillingconfidenceintheyouthto believeintheirpotentialremains paramount.Shraddhaenvisionsthe brand'scontinuedgrowth,withthe goalofreaching200clubsinthenext 3years,providingemployment opportunitiestoatleast3000aspiring youth,andinitiatingtwomillion individualsontheirfitnessjourney. Thecommitmenttothemission remainsunwavering.
After22yearsatGold'sGymIndia, Shraddhahasdecidedthatit'stime forhertostartanewchapter!She willbelaunchingafitnesseducation marketplacesoon,whichwillbea one-stopshopforbecomingatrainer, manager,orindustrypro!Coaching, certification&jobplacement includedaspartoftheofferings.Stay tuned!
over Story C Did you know Portland is the home to the smallest park in the World? Portland, the city of roses, is known for its green parks, quirky culture, and incredible foods. It promises to be an exciting venue that offers something for each of its visitorsstunning gardens, bike trails, coffee shops, and a bustling market. Whether you’re an outdoor enthusiast, food, or art lover, this city will always captivate you with its natural beauty and urban charm.
In this article, you will learn about the rich and fascinating history of the city, some of its interesting facts, and a brief guide on how to explore the city.
PORTLAND Located?
Portland, the most populous city in the US state of Oregon is located in the Pacic Northwest region. It sits in the northern part of the state at the conuence of the Willamette and Columbia rivers. Where is
Climate & Best Time to Visit KEY EVENTS You Should Never Miss InPortland,thesummersareshort, warm,dry,andmostlyclear.This seasonlastsfor2.9monthsfromJune 22toSeptember18withanaverage hightemperatureof76°F Thehottest monthoftheyearinthecityisAugust withanaveragehightemperatureof 83°Fandlowof57°F.
Wintersareverycold,wet,and overcast.Thisseasonlastsfor3.3 months,fromNovember14to February22,withadailyaveragehigh temperaturebelow52°F Thecoldest monthoftheyearinthecityis December,withanaveragelowof 36°Fandahighof45°F.
Thebesttimetovisitthecityisfrom JunetoAugust.Thisisthetimewhen youcangetthefullcityofroses experience,thetemperaturelies between50°Fto80°F.Gardensarein fullbloom,outdoormarketsareabuzz withactivity,andtheentirecitysets outtocelebratevariousevents. However,thecityisamajortourist attractionsothehotel'sseatsfill quickly.Ifyou’replanningtovisit theremakesuretobookyourseatsa coupleofmonthsearlier.
Event Name Month to Visit PDX Jazz Festival, KidFest
Waterfront Blues Festival, Oregon Brewer’s Fest, Oregon Zoo Concerts
Pickathon Music Festival
Time-Based Art Festival
Queer Film Festival
Festival of Lights, Holiday Ale Festival
Christmas Ships Parade
September September to October November to December December
Northwest, Winter Festival
International Film Festival
Rose Festival World Naked Bike Ride
& History Rich Fascinating Thehistoryofthecitybeganin1843whenbusinesspartnersWilliamOvertonandAsaLovejoyfiledtoclaimlandonthe westernbankofRiverWillametteintheOregonStateof US.In1845,settlersarrivedandthenameofthecitywasgivenby cointossbetweenthesepartners.Lovejoywantedtonamethecityafterhishometown,Boston,whileWilliamwantedtoname itafterhishometown,Portland,Maine.
ItgrewrapidlyduetoitsstrategiclocationonthebanksoftheWillametteandColumbiaRivers.Intheearly20thcenturythe citybecamethemajorportandtheindustrialhubduetoitsrailroadsandeasyaccesstothePacificOcean.Italsogaineda reputationforprogressivepolitics,withinitiativesforurbanplanningandworkingonenvironmentalconservation.
Inthelatterhalfofthe20thcentury,thecitybecameknownforitsvibrantculture,attractingartists,musicians,andactivists. Theybegantoorganizemultipleeventsthatdrawattractionofpeoplefromacrosstheglobe.Today,itisknownforitsthriving foods,crafts,andbeautifulparks.
The Portland food has attracted foodies all across the globe. Chefs and restaurateurs have created a vibrant culinary scene lled with delightful dishes. Here, you can taste traditional food items from a variety of cultures and get a modern touch on your favorites with unique cuisines. The city’s food scene has something for everyone from salty to sweet or fancy to casual. Let’s have a quick look at some of the mouthwatering food items:
Doughnutsaregenerallymadefromflour,sugar,butter,yeast,andeggs withuniquetoppingslikebacon,cereal,orfruits.Chaiismadeofmilk andspiceslikecinnamon,cardamom,andginger.Peopleoftentry Doughnutswithahotcupofchaiforacozypairing.
ItismadeofChickenpieces,flour,buttermilk,andspiceslike(paprikaandgarlicpowder)andis bestenjoyedwhenitishotandcrispy
Themajoringredientsusedinitarepoachedchicken,flavoredrice,andginger-garlicsauce.Toenjoyitstasteyoucan mixthechickenandrice,thendipeachbiteintothesauce.
ItisTortillachipstoppedwithmeltedcheese,jalapenos,beans,salsa,sourcream,andsometimesmeatlike groundbeef.Toenjoyitstastemakesuretodiginyourhandssothatyoucangetabitofeverythingineachbite
Itisasoft,steamedbaobunfilledwithajuicymeatpatty,pickledvegetables,and flavorfulsauces.Ifyouwantitsbettertastemakesuretoholditproperlywithboth handsandtakeabigbitetoexperiencebothtexturesandflavors.
1.DoughnutsandChai
2.FriedChicken
3.KhaoManGai
4.Nachos
5.SteamedBaoBurger
10 Interesting Facts About Portland You Didn’t Know 1.PortlandisthethirdgreenestcityinAmerica.
2.ThePortlandRoseGardenistheoldestpublicrosegardenintheUS. Thereareover10,000rosebushesinthegarden.
3.ItisthehometothesecondlargestcopperstatueintheUS.
4.Thenameofthecitywasdecidedbythecointoss.
5.ItisrankedasthebestcityintheUSforvegansandvegetarians.
6.Ithousesthelargestindependentlyownedbookstoreintheworld.
7.PortlanderscelebratetheWorldNakedBikeRide.
8.ReedCollegeinthecityhasitsownnuclearreactor.
9.Youcanfindabikelaneinthemiddleofthestreetinthecity
10.Thecherriesthatsitatopoficecreamweredevelopedinthiscity.
Tips for Travelers: Complete Guide 1.Transportation:GettingintothecityisquickandeasywithUberorevenbyrailservices.Travelingdestinationsare separatedapartyoumayneedUbertoreachthere.
2.CurrencyandMoney:ThecurrencyinthecityisUSD($).Creditcardsareacceptedeverywherebutmakesuretokeep somecashforurgency
3.StayingLocation:Therearemultiplehotelsavailablewithinwalkingdistanceoftraveldestinations.Thedesignsand amenitiesinthehotelsaregenerallygood.Toenjoythemall,youneedtobookyourseatsinadvance.
4.Safety:Oftenthecityissafe,butitisgoodtobemindfulwhenyou’retravelingespeciallyalone.
5.RentalCars:Ifyou’reaimingtoexploremorecitiesinOregonthenyou’llcertainlyneedarentalcar Therearemultiple pickupanddropoutlocationsavailableyoucanchooseasperyourcomfort.
Conclusion Portlandoffersavibrantblendofnature,culture,andfoodsthatcaptivatesvisitorsfromallacrosstheglobe.Itoffersan unforgettableexperienceforeveryonewhethertheyarediscoveringthecity’siconicbridges,tryinglocalcuisines,or exploringthelushgardensandparks.Planyournexttriptothisamazingdestination.
Nikewasestablishedon25January1964, makingitoneoftheoldestapparelbrandsin theindustry.Thecontroversiesandfacts aboutNikearenotlessthanthenumberof productsithaslaunchedinthemarket.
TherearealotoffactsaboutNikethatstill havethepowertoblowyourmind.Ifyou arethebiggestNikefan,thesefactswillact likeyourdailydoseofCaffeine.
TheSwooshlogorunsalloverthesportsindustry.Itwasdesigned byCarolynDavidson.SheisagraphicdesignstudentatPortland University.
NikehascompetedwithAdidasandPumassinceits firstday. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
ThefirstOnitsukaTigerAthleticshoeswereimportedtotheUSby Nike.
NikeestablisheditselfasBlueRibbon,whichstruckadealwitha Japanesetrader,TigerShoesInc.
Theswooshlogoactsasasymbolofspeedandmotion,two essentialqualitiesforanyathlete.
Nikewasaresultofanexperimentbasedonthethesisofacollege paper.ThispaperwaswrittenbyPhilKnight,emphasizingtheneedto shifttheproductionofshoesfromGermanytoJapan.
OneinterestingfactaboutNikeisthatPhilKnightstartedselling Japaneseimportedshoesfromhiscar.
BlueRibbonandTigershoecompanyofficiallysplitin1971,after whichthecompanyrebrandeditselfasNike.
PhilKnighthadalmostnamedthecompany ‘Dimension6.’ThenameNikewassuggestedby JeffJohnsonafterhearingabouttheGreekgoddess ofvictoryinhisdream.
Davisreceivedonly35$todesignthelogoofNike.
ThehistoryofNikeisfullofinterestingfactsandcaptivating stories.HereareafewentertaininghistoricalfactsaboutNikefor alltheradicalfansoutthere:
CarolynDaviswasinspiredtodrawtheswooshfromthe Adidaslogo.
Daviswasgivensharesinthecompanyandagoldenring fortheircontributiontothelogo.
DavidsontransformedtheanglesoftheAdidaslogointoa bold,thick,andcontinuousemblemasatributetothespirit ofperseveranceinovercominginsurmountableobstacles.
MostoftheNikeproductsarenamedafterpopularsports franchises.Forinstance,theproduct,ColumbiaBlue,was inspiredbytheintercollegiatebasketballteamColumbia Lions,whowillforeverremainpopularfortheirbluelion logo.
TheLeBronshoeswereanacknowledgingstatementmade bythecompany’sdesigner,JasonPetrie,toappreciate LeBronJames’firstMVPcampaign.
PhilKnightwasnotonlyoneofthefoundersofthisshoe brand.HewasalsothefirstuseroftheNikeShoes.
NikeMag,knownforitsappearanceintheBacktothe Future-II,isnotthereplicaoftheshoefromthefilm.The shoelackspowerlaces,aprominentfeatureoftheshoe.
Nikehascollaboratedwithmultiplesportsstars.Ken GriffeyJr.isconsideredsuchagoldenfeatherinNike’s hat.
TheNikeAirGriffy1istheresultofthecollaborative effortstakenbyKenGriffeyandTerryTeague.
TheJordan13,popularforitson-fieldperformance,was usedbyMichaelJordanin1997-98.Thisistheshoethat propelledMJthroughhissixthandfinalchampionship duringthe1997-’98season.
AllthefansknowthefactsaboutNikeMagusedby MichaelJ.Fox’stime-travelingcharacterinthemovie ‘BacktotheFuture-II.’Butonlyafewfansknowthatthe shoeswereredesignedandrelaunchedbyTinkerHatfield andTiffanyBeers.
Nikehasproducedsomeamazingdesignsforathletes. HereareafewfactsaboutNikeshoedesigns:
NikeAirTrainer1,Nike’sfirstcross-trainingshoes gainedtheappreciationofnumerouspersonalitieslike BoJacksonandDeionSanders.
NikeMagwasthefirstrechargeablepairofshoes designedbyNike.
OtisDevistodateclaimsthatBillBowermandesigned hisfirstshoesforDavis.
ThetermNikecausednumerousfeudsbetweenthefans. The‘NikevsNykee’warwashaltedbythechairman PhilipKnightwhoconfirmedtheofficialpronouninthe year2014.
ThetrademarkoftheNikecompany—‘Justdoit’— wasinspiredbytheAmericanserialkillerGary Gilmore’slastwords-‘Let’sdoit.’
Nikehiredanadvertisingagencyandthengottheidea fortheirnewsloganfromGary’sfinalwords.
BowermancameupwiththeideaofWaffleshoesby pouringrubberonhiswife’swaffleiron.
Thewaffleshoeswereknownforhavinggrooveson theirsoles.
Themoonshoewasreleasedin1972.Thiswasthefirst timethatNikeincludeditslogoinitsshoes.
Nikehassignednumerouscollaborationsinthepastfewyears.HereareafewfactsaboutNikecollabs:
Ÿ NikelaunchedtheBlazerbasketballshowintheyear 1973whichgainedthempopularityamongstthe fans.TheshoewaswornbyGeorgeGervinwhowas alsoknownasthe‘iceman.’
Ÿ TheAirJordanonewasinitiallyproduced exclusivelyforMichaelJordan.Thiscontainedthe ‘Jumpman’logoforthefirsttime.
Ÿ ThefirstNikestorewasestablishedinDowntown Portland,Oregon.
Ÿ Oneoftheleast-knownfactsaboutNikeisthatits mostexpensiveshoeseversoldwereapairof‘Nike moonshoes.’Thiswassoldforanastonishingprice of$4,37,500.
Ÿ By2023,thetotalcountofthefootwearproductsthis brandproducedreached773.
Ÿ Nikehasincorporatedtheworksofvariousartistsas well.DunkLowPro,SBPariswasonesuch collectionthatfeaturesthepaintingsoflateFrench painterBernardBuffet.Thisshoeshowshowthe companyhasengagedwithbothartandculture.
Ÿ Here’safactaboutNikeforourfashionablefans. Beforehisuntimelypassing,DesignerVirgilAbloh createdanevolutionarysneakerthatmergedthe realmsofcultureandfashion.Heblendedtheiconic AirForce1withLouisVuitton’ssignaturestyle.
Ÿ Thebrandlaunchedoneofitsmostcontroversial shoes-Satanshoes-incollaborationwiththe AmericanmusicianLilNasXandMSCHF.The shoesarecalledoutforusingadropofhumanblood, whichwasclaimedtobedonatedby6ofthe MSCHFemployees.
Ÿ Nikeisknownforitsbolddesignsandstandoutcoloredsneakers.Butthebrandhasalsoproduced somequestionabledesigns.Onesuchweirddesign wastheAirMax1GolfNRG“Grass”whichwas coveredingrass.
Ÿ Nikeownsapproximately700storesaroundthe world.
Ÿ Thecompanyownedmorethan50%ofthemarketshare after1980.NikeownsonlyonesubsidiarycompanyConverseInc.Thisisalifestylebrandthatengagesin marketing,distributing,andlicensingfootwear,apparel, andaccessories.
Ÿ The2010ssawahugeboostinthesaleofshoesduetothe nostalgiaforthe90s.Numerousnewdesignswere launchedafterthis.ThisisanotablefactaboutNike, showcasingitsabilitytoadapttochangingconsumer preferenceswhilemaintainingitsbrandheritage.
Ÿ In1987,thefootwearcompanyusedthesong “Revolution”foranadfeaturingtheirNikeAirMax1 sneaker.TheBeatlessuedthemfor$15million,stating thattheydon’tendorsesneakersorpantyhose.After negotiations,Nikeprotestedandkeptairingthe commercialuntilthecampaignendedin1988.
Ÿ Thebrandisalsoknownforitsinnovativeandunique commercials.Thepopularityofthecommercialshasalso baggedNiketwoGrammyawards,onein2000andthe otherin2002.
Ÿ NikedesignedcustomizedbatbootswornbyMichael KeatoninaBatmanmovie.Theseshoeswerealsoputup forauctionandwereexpectedtobesoldfor$30,000
Ÿ Beforetheshoesbecamepopularamongathletes,tennis playerIIlieNastasewasthefirstprofessionalathleteto endorseNike.Hesignedacontractwiththemin1972.
Ÿ Nikehaslauncheda‘Reuse-a-shoe’drive.Thisprogram recycledmaterialsfromsneakerstocreatesurfacesfor playgrounds,tracks,andgymfloors.
Ÿ Theshoesbrandpossessesapatentforashoecontaining anembeddedcommunicationdevice,markingitasoneof thepioneeringbrandsofasportswearandapparel companyembracingsmartclothingtechnologyglobally.
Ÿ Overtheyears,thecompanyhascontributedsubstantial financialsupporttoaidintherenovationandupkeepof trackandfieldfacilitiesattheUniversityofOregon.
Ÿ Withover60%ofthemarketshare,Nikerulesoverthe shoeandsneakerindustry
AllofuslovewearingNike.Thebrandhas launched1000sofproductsinthemarket. Thecompanynotonlyproducesshoes,but itisthesymbolofourpersonality.Nikeis aglobalbrandwithalegacyofsuccess. ThesenoteworthyfactsaboutNike highlightitseffortstobuildasustainable brand.Ithasestablishedbusiness practices,leavingapositiveimpactonthe marketbeyonditsproducts.
Nikehasbeenapartofthefootwear industryforover60successfulyearsnow TheseinterestingfactsaboutNikehave blownourminds.
The Growth of Denim from Workwear to Style Statement Jeans in today's time have become more than a fashion statement. Everyone owns multiple pairs of jeans, be it for fashion or comfort. But have you ever wondered how this everyday essential item became a part of our lives? Levi’s, the brand popular for its denim collection, introduced ‘waist overalls’ that we now call ‘jeans’. In this article, we will learn more about this iconic brand and how it transformed the fashion world throughout history.
History of Levi’ s LeviStrauss&Co.isanAmericanclothingcompanyknownworldwideforitsLevi’sbrandofdenim jeans.ItwasfoundedbyaGerman-Jewishimmigrant,LeviStrauss,andJacobDavis,atailorin1853, inSanFrancisco,California.LeviStraussinitiallyemigratedtoGoldRushSanFranciscoandopened hisowndrygoodsbusinesstoservethesmallgeneralstoresoftheAmericanWest.Thecompany's impactgrewsignificantlyduringthegoldrush,anditsoonbecameaprominentnameintheindustry
JacobDaviswasatailorinReno,Nevada.HeusedtobuydenimclothfromLeviStrauss&Co.One day,acustomeraskedhimtoreinforcetornpants,sohecameupwiththeideaofusingcopperrivets tomakethepantsstronger.Jacobdidn'thaveenoughmoneytogetapatentforhisidea,sohewroteto LeviStrauss,proposingtheygointobusinesstogether.Levilikedtheidea,andtheygotapatentforit in1873.Theystartedusingthecopperrivetsintheirjeans,anditbecameverypopular Theybegan makingdenimoverallsinthe1870s.In1890,thepatentfortherivetsbecamepublic,andtheystarted usingnumberstomarktheirproducts.
TheTwoHorseBrand The Levi's Two Horse concept is a signicant and enduring symbol that has been a part of the brand since 1886. It features a pair of Levi Strauss & Co. waist overalls, the original name for 501 jeans, attached to two horses attempting to pull them apart. The early trademark read, "It's no use, they can't be ripped," visually reinforcing the quality and durability of the pants while being distinctive and unique. This concept was originally called "The Two Horse Brand" until 1928, when the company adopted its Levi's trademark.
The logo was designed with the understanding that not all consumers spoke English as their rst language, and not everyone in the remote West was literate. Hence, it served as a visual identier that allowed immediate recognition of Levi's jeans, catering to a diverse consumer base. It was meant to represent the dual vision that the founders intended to convey: the quality and durability of the product and its authenticity.
Is Levi’s & LikethebrandsZara,andH&M, Levi’sisalsoafastfashionbrandthat hasbeenquestionedforitsethical practices.'GoodonYou'ratedita middlescoreof"It'saStart"forits sustainabilityefforts.Thebrandhas madesomeprogressinsustainability, particularlyinitsuseofcotton.In 2020,83%ofitscottoncamefrom moresustainablesources,including BetterCotton,organiccotton,and recycledcotton.Ithasalsointroduced sustainablematerialslikeTENCEL lyocell,cottonizedhemp,andrecycled polyesterintoitscollections.Recently, ithasupdateditssustainabilitystrategy withcleargoalstoadvanceitsprogress andmeetstakeholderexpectationsfor environmental,social,andgovernance commitmentsandperformance.
WhileLevi'sdoesn'tuseexoticanimal skin,fur,orangora,itdoesusewool, leather,silk,anddownfeathers.There arealsoconcernsaboutthebrand’s laborjusticeandhumanrights practices.Ithasnotsignedontothe InternationalAccord,anagreementthat ensuresbettersafetyfortheworkers sewingtheirjeans.Peoplehavealso raisedconcernsaboutimprovingthe brand’slaborconditionsandensuring equalrightsandprotectionsforall workersinthefactorieswhereits productsaremade.
Despitethis,thebrandiscommittedto improvingitspractices,reducingwater consumptionthatgoesintoproduction, andadoptingmoresustainableefforts inthefuture.
Sustainable Ethical? The Iconic 501 Jeans ThemosticonicjeansofLevi’s,the 501jeans,werefirstreleasedin1873, makingthemover150yearsold.The jeanswereoriginallyintendedtobe durableworkpantsforminersand laborers,buteventuallyevolvedintoa fashionstapleandasymbolof Americanheritage.
The501sarestraight-fit,medium-rise jeanswithnotaperingintheleg.They areknownfortheircomfortablefitand haveaclassic,timelessappeal.The originalfitjeansformenareacultural iconthatholdsaspecialplacein Americanhistory.Variousiconic figures,includingminers,rockstars, andactorslikeMarlonBrando,James Dean,andElvisPresley,thathave contributedtotheirstatusasa quintessentialAmericangarmenthave wornit.Despitetheirlonghistory,the 501jeanshavecontinuedtoevolveand remainrelevant.Peoplehaveembraced themforcenturiesanddesignershave reinventedtheminfreshandrelevant ways,solidifyingtheirplaceinfashion history
The Levi’s 501 jeans are iconic for several reasons. Ithasundergoneseveraltransformationsthroughouthistory.Fromrelocatingrivetstoremovingbrandedbuttonsandadjusting thedesignduringWorldWarII,thejeanshaveadaptedtochangingneedsandpreferences.
It’sclassicandhasatimelesselegance.Itcanbeadaptedbyeverybodywithoutchangingtocapturetrends.Duetothisquality, awiderangeofindividualscanembraceit.
Levi’s501jeansareknownfortheirsturdyconstructionanddemocraticfit,makingthemmorethanjustasturdypairofpants.
Marketing Strategies for Success With a history of over 150 years, Levi's marketing strategies have changed and adapted to modern times while staying true to its denim heritage. Let's learn what strategies they have incorporated to mark their name in the fashion industry and make a global name.
CinematicStorytelling
Leviusescinematicstorytellingtoconnect withitstargetaudienceandtobuildbrand awareness.Oneofthemostfamous examplesofitisthe‘GoForth’campaign, whichwaslaunchedin2009.Thecampaign featuredaseriesofshortfilmsthattoldthe storiesofrealpeoplewhowerelivingtheir livestothefullest.Therecentuseof cinematicstorytellingwasthe2021 campaign,‘TheGreatestStoryEverWorn’, thatshowcasedstoriesofpeoplewhohad wornLevi’sjeansthroughouttheirlives. Levishaspartneredwithseveralbrandsand
ImmersiveShoppingExperience
Levibrick-and-mortarstoresaredesignedto createimmersiveshoppingexperiences.Its storeshaveinteractivedisplaysdesignedto showcaseproductversatilityoreducate shoppersaboutfit,washoptions,or constructiontechniques.Italsohas augmentedreality(AR)try-ontechnology inmanyofitsstores.
EmbracingAuthenticityandHeritage OneofthekeymarketingstrategiesofLevi’shasbeen embracingauthenticityandheritage.Ithasalways focusedonproducinghigh-qualitydenimproductsthat canwithstandwearandtear Thishashelpedthebrand inbuildingthetrustoftheconsumers.Ithasalsoalways highlighteditstiestoAmericancultureandhistory.The brandusesclassicAmericansymbolslikecowboysand horses,andworkswithfamousAmericanartistslike RoyRogers,toshowthatitisatrulyAmericanbrand.
StayingRelevant Levi’sconstantlyevolvesitsmarketingstrategiestostay relevantandtrendy.Itunderstandsitstargetconsumers, knowswhattheywant,andcreatesmarketingcampaigns aroundit.Italsocollaborateswithcelebritiesand influencestoreachthetargeteddemographic.These partnershipshelptogiveLevi’sjeansasenseof authenticityandcredibility.Italsohasahugesocial mediapresenceandutilizesittostayup-to-datewiththe latesttrends.
RetailCollaborations
retailerstolaunchlimitededitioncollectionsornewproducts. Thishelpsincreatingasenseofexclusivityandexcitement aroundtheproduct.SomeofthesebrandsincludeSupreme, Off-White,andJustinBieber Thesepartnershipshelpedthe brandreachawideraudience.
MARKETING REVENUE Levi’s net revenue in 2023 was $6.17 billion, a 0.17% increase from 2022 revenue. Over the years, it has seen growth and popularity among the youth and adults. While it has a lot to work towards its sustainable approach, it has made a name in the fashion industry and is synonymous with durability, comfort, and style.
Intoday’scompetitivebusinessworld,effective communicationforbusinessmenisessentialfordriving successandfosteringinnovationacrossvarioussectors.The capacitytoexpressstrategies,motivateteams,andestablish enduringrelationshipsthroughcommunicationisn’tjust advantageous;it’snecessary.Take,forinstance,arecent statisticthatemphasizesthesignificanceofadept communication:companiesexcellingincommunicationand supportprogramsare3.5timesmorelikelytooutperform theirrivals.Thisclearfacthighlightsthepivotalroleof communicationinenablingbusinessestothriveinabustling market.Inthisarticle,weexploresixvitalcommunication practicesthatcanelevateordinaryinteractionsintopotent strategiesforbusinesssuccess.Eachsuggestioniscraftedto providebusinessmenwiththetoolsnecessaryforhoning theircommunicationstrategies,ensuringtheynotonlymeet butexceedthedynamicdemandsoftheirroles.
Hereare6tipsofcommunicationforbusinessmen:
1.ImprovingStakeholderEngagement Incommunicationforbusinessmen,involvingkeyplayersis crucial.Toenhancethisinvolvement,thefirststepisto clearlypinpointwhothesekeyplayersare—beitinvestors, employees,customers,orsuppliers.Knowingtheneeds, expectations,andpreferencesofthesediversegroupscan greatlyinfluencehowyouinteractwiththem.Forinstance, investorsmayrequirethoroughfinancialupdates,while employeesmightneedmorefrequentprojectstatusreports andmotivationalmessages.Adaptingyourcommunication styleandcontenttosuitthespecificaudiencenotonly maintainstheirinterestbutalsoensurestheyfeelappreciated andheard.
Providingregularupdatesandbeingtransparentinsharing bothachievementsandchallengesareessentialtacticsthat buildtrustandkeepkeyplayersactivelyengagedinthe discussion.Additionally,utilizingstakeholderrelationship managementsoftwarecanfurtherelevatestakeholder engagementbystreamliningcommunicationprocessesand facilitatingbetterinteractionwithkeyplayers.
2.EnhancingClarityandConciseness Clearcommunicationforbusinessmenisakeyaspectof successfulbusinessinteractions.Inafast-pacedworld,the abilitytoconveyideasanddirectionsclearlyandbrieflyis crucial.Thisinvolvesfocusingonstraightforwardnessand steeringclearoftechnicaltermsthatmightpuzzlethe recipient.
Usingsimplerlanguagedoesn’tweakenthemessagebut insteadmakessureit’sunderstandabletoallparties. Whenyoucommunicateclearly,youminimize confusionandenhancetheeffectivenessofyourbusiness activities.
3.MasteringNon-VerbalCommunication Intheworldofbusiness,whatyoudocanspeaklouder thanwhatyousay.Afirmhandshake,unwaveringgaze, andassuredstancecanconveyproficiencyand genuineness.Conversely,avoidingeyecontactor adoptingadefensiveposturecanconveynegativity, regardlessofverbalcontent.
Effectivebusinessmenarehighlyattunedtotheirbody languageandmakedeliberateeffortstosynchronize theirnon-verbalsignalswiththeirspokenwords.This harmonyfostersconnectionandreliabilitywith communicationcounterparts,enhancingtheefficiencyof interactions.
4.UtilizingTechnologyEffectively Intoday’sdigitallandscape,thewaybusinesses communicatehasundergoneasignificantshift.Awide arrayoftoolsnowexiststofosterconnectionswith colleaguesandstakeholdersworldwide.Whetherit’s throughemails,instantmessaging,videoconferences,or collaborativeplatforms,technologyenablesswiftand effectivecommunication.Yet,thekeyliesinselecting theappropriatetoolforthetaskathand.
Forinstance,whileemailsexcelatconveyingdetailed progressreports,instantmessagingmaybemoresuitable forbriefupdatesorurgentinquiries.Masteringtheartof whenandhowtoutilizethesetoolscangreatlybolster yourcommunicationstrategy,ensuringmessagesare deliveredpromptlyandinthedesiredmanner
5.DevelopingListeningSkills Inbusinesscommunication,activelisteningtendstoget overlooked.It’snotjustabouthearingwords;it’sabout graspingthespeaker’smessageandintentions.
Tolisteneffectively,youneedtechniquesliketaking notes,repeatingorsummarizingwhat’ssaid,andasking clarifyingquestions.Improvinghowwellyoulisten guaranteesadeepergraspofinformation,resultingin smarterchoicesandfewermix-ups.
6.FosteringaCultureofOpen Communication Buildingaworkplacewhereeveryonefeels comfortablespeakingupcangreatly enhancehowwellpeoplecommunicateina company Whenpeoplefeelfreetoshare theirideasandworries,itboostscreativity, helpscatchproblemsearly,andkeeps thingsrunningsmoothly.
Tomakethishappen,holdteammeetings often,setupwaysforanonymous feedback,andmakesurepeoplefeel encouragedtotalkopenly Whenyoumake communicationeasier,you’realsomaking teamworkandhonestystronger,whichare keytoanybusinessdoingwell.
Final Thoughts Improving how you communicate in business is an ongoing journey that greatly impacts your career achievements. Whether it’s connecting well with stakeholders or truly hearing out your team’s worries, every communication for businessmen facet shapes business results. Begin by putting these suggestions into practice daily and watch how they enhance your business environment.
