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F r o m E d i t o r ’ s D e s k
WelcometothelatestissueofTheEnterpriseWorld,wherewespotlight TheMostInfluentialBusinessLeadersToWatchIn2024.Inaworld wherechangeisconstantandinnovationisparamount,itiscrucialto recognizeandcelebratetheindividualswhoareshapingthefutureofbusinessand drivingmeaningfulimpactacrossindustries.
Inthisissue,wepresentacuratedselectionofinfluentialleaderswhohave demonstratedexceptionalvision,leadership,andstrategicforesight.From pioneeringentrepreneurstoindustrytitans,eachleaderfeaturedhasleftanindelible markontheirrespectivefieldsandcontinuestoinspireotherswiththeirboldideas andtransformativeinitiatives.
Aswenavigatethroughanincreasinglycomplexandinterconnectedglobal economy,theleadersprofiledinthisissuestandoutfortheirabilitytoanticipate trends,adapttochange,andleadtheirorganizationstosuccessindynamic environments.Whetherit'sthroughgroundbreakinginnovations,sustainable businesspractices,orinclusiveleadershipstyles,theseindividualsaresettingthe agendaforthefutureofbusiness.
Weinviteourreaderstodelveintotheinspiringstoriesandinsightssharedbythese influentialleaders,aswecelebratetheirachievementsandlookaheadtothe transformativeimpacttheywillcontinuetomakeintheyearstocome.Joinusaswe honorTheMostInfluentialBusinessLeadersToWatchIn2024andembarkona journeyofdiscovery,inspiration,andcollaboration.
Thankyouforjoiningusonthisjourney.
F r o m E d i t o r
Forthecoverreadabout-
“For me, the true goal is to redefine how we view skincare – moving away from superficial aesthetics and focusing on genuine skin health.”
Thisphilosophyisacornerstonefor awomanwhose ShailyMehrotra, journeyinthecosmeceuticalindustryexemplifiespassionanddedication. Withovertwodecadesofexperience,Shaily’spathbeganinsalesand marketing,layingafirmfoundationforherfutureendeavors.
Today,shestandsasthe and of CEO Co-founder FixdermaIndiaPvtLtd, acompanycommittedtodevelopingscientifically-backedskincaresolutions trustedbyleadingdermatologistsinIndia.Shaily’sstoryisawitnesstothe truepotentialofpassionandaglimpseintotheremarkablewomenshaping thefutureofthecosmeceuticalindustry
Shaily’sstoryreflectsinnovationandadesiretoimprovepeople’slives throughhealthyskin.
“I founded Fixderma India Pvt Ltd and FCL Skincare in 2010, aiming to revolutionize skincare,” shequotes.
Shailyandherteamofexpertssawaworldoverflowingwithskincare choicesyetlackingafocusonclinicalefficacyanddermatologist-approved formulations.ThisrealizationbecametheseedforFixderma,anamethat embodiesitsmissiontoprovidesolutionsthattruly“fix”andimprovethe skin.Theideawastobridgethisgapbyofferingconsumersaccessto clinicallytestedanddermatologist-recommendedproducts.Essentially, Fixdermaaimedtoempowereveryonetotakechargeoftheirskinhealthby makingdermaceuticoptionsreadilyavailable.
L E A D E R S I N S P O T L I G H T
Shaily Mehrotra 1 2
C O N T E N T S
3 2 blog How to Best Explore the Holy City of Charleston SC?
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4 6 article Beyond Parallels Discovering New Horizons in Virtualization Solutions (1) Free Instagram Followers Strategies for Organic Growth
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CEO & Founder
Thefirewithin.It’sasparkthatfuelsthemostpassionateleaders,theoneswhopourtheirheartandsoulintotheirwork.It’s afirethatburnsbright,pushingthemtolearnandstriveforexcellence.
“In a field like mine, the constant change in the skincare industry is both a challenge and a source of inspiration. However, this change allows us to be at the forefront of breakthroughs, shaping how people approach their well-being.
There’s a certain magic in knowing our work becomes a trusted part of someone’s daily routine, impacting their lives in a meaningful way.”
Thispassion,however,extendsbeyondtheproductitself.It’saboutembracingashiftinperspective.
“For me, the true goal is to redefine how we view skincare – moving away from superficial aesthetics and focusing on genuine skin health.”
ThisphilosophyisacornerstoneforShailyMehrotra,awomanwhosejourneyinthecosmeceuticalindustryexemplifies passionanddedication.Withovertwodecadesofexperience,Shaily’spathbeganinsalesandmarketing,layingafirm foundationforherfutureendeavors.
Today,shestandsastheCEOandCo-founderofFixdermaIndiaPvtLtd,acompanycommittedtodeveloping scientifically-backedskincaresolutionstrustedbyleadingdermatologistsinIndia.Shaily’sstoryisawitnesstothetrue potentialofpassionandaglimpseintotheremarkablewomenshapingthefutureofthecosmeceuticalindustry
Shaily’sstoryreflectsinnovationandadesiretoimprovepeople’slivesthroughhealthyskin.
“I founded Fixderma India Pvt Ltd and FCL Skincare in 2010, aiming to revolutionize skincare,” shequotes.
Shailyandherteamofexpertssawaworldoverflowingwithskincarechoicesyetlackingafocusonclinicalefficacyand dermatologist-approvedformulations.ThisrealizationbecametheseedforFixderma,anamethatembodiesitsmissionto providesolutionsthattruly“fix”andimprovetheskin.Theideawastobridgethisgapbyofferingconsumersaccessto clinicallytestedanddermatologist-recommendedproducts.Essentially,Fixdermaaimedtoempowereveryonetotakecharge oftheirskinhealthbymakingdermaceuticoptionsreadilyavailable.
Itrecognizedtheneedfortargeted,results-orientedformulationsthataddressedspecificconcerns.Thisledthecompanyto focusondermaceuticskincare,auniqueblendofdermatological,aesthetic,andcosmeticbenefits.Fixderma’smissionisto providecomprehensivesolutionsthatrestoreskinhealth,strengthentheskinbarrier,andhelppeopleunlocktheirhealthiest, mostradiantskin.
Shaily’sleadershipandFixderma’sdedicationtoscience-backedinnovationhaveearnedthetrustofleadingIndian dermatologists.TheiruseandrecommendationofFixderma’sproductsspeakvolumesaboutthebrand’squality This dedicationhasalsobeenrecognizedthroughprestigiousawards,solidifyingFixderma’spositionasaleaderintheskincare industry.
The company was born to bridge the market gap—delivering high-quality derma products to the customers developed using the formulations clinically tested by dermatologists.
The clinical accuracy of the Fixderma products made it a reliable brand, gaining the trust of both customers and top dermatologists in India. Vision (Filling the Skincare Gap):
From the start, its mission has been to empower individuals to achieve healthy, radiant skin. The company achieves this by targeting dermaceutical products that combine dermatological, aesthetic, and cosmetic benets.
It believes in constantly evolving. Fixderma relentlessly pursues progress, evidenced by its everexpanding product line and multiple patented formulations.
Certifications:
TheskincareD2Cmarketisbooming,withnewcompetitors launchingdaily.Whileentryiseasy,standingoutand achievinglong-termsuccessisadifferentstory
“In business, we must always be ready for challenging and tough times. The market is always dynamic and unexpected, There is a rising preference for clinically proven products. Efficacy first is the new mindset among shoppers, since the beauty market is riddled with dupes in terms of packaging, claims and content.” quotesShaily
Fixderma,aleadingD2Cbrand,understandsthesechallenges well.Productdifferentiationiscrucial,asthemarketis saturated.Thecompanycombatsthisbyleveragingitsinhousemanufacturingfacility,allowingforgreatercontrol overquality.Socialmediaadvertisingcostshavealso
skyrocketed,makingitdifficultfornewentrantstogain traction.Fixdermarecognizesthisandfocusesonbuilding strongcustomerrelationshipsandexploringalternative marketingtechniques.Influencerpartnerships,usergeneratedcontentcampaigns,andinnovativedigital shoppingexperiencesareallpartofitsstrategy
“I personally always believe in preparedness and positivity. The ideal way is to always pause and think it through, and come up with the best possible solution,” Shailyadds.
Ultimately,Fixdermabelievesthatsuccesshingesonthree keyareas:costreduction,customerrelationships,and enablinguniqueconsumerexperiences.Bysolidifyingits positionasaleaderinthecompetitiveD2Cskincaremarket, thecompanyaimstocontinueexcellingintheseareas.
Fixderma’sjourneyhasbeenpavedwithhardworkanda deepunderstandingoftheIndianpharmaceuticaland skincareindustry.Itsproductrangecaterstospecific customerneeds,offeringcompletesolutionsforhealthy skin.However,thecompany’svisionextendsfarbeyondits currentsuccess.
Fixdermaaspirestoreachawideraudience,connecting withmorecustomersanddermatologistsacrossIndia.To achievethis,thecompanyisexpandingitsmarketsharein thedermaceuticalsegment.Thisstrategicmoveisfueledby teamgrowthandthenurturingleadershipofShaily,bringing innewexpertiseinbusinessandmarketing.
“As a leader, I am guided by a steadfast commitment to our core values of integrity, innovation, and customercentricity. I believe in leading by example and nurturing a culture of empowerment and accountability within our organization,” sheasserts.
ThisexpandedteamstrengthenedFixderma’spresencein existingmarketsandpropelleditintonewregionalareas, withaparticularfocusonestablishingasubstantialpresence inSouthIndia.
Thecompany’sfuturisticplansareambitious,asitaimsto makeitsproductsavailableonallmajoronlinechannels, solidifyingitspositionasthefastest-growingskincare brand.
“Our success is not measured solely by financial metrics, but by the tangible impact we make on the lives of our customers, instilling in them a newfound sense of confidence and well-being.” —ShailyMehrotra.
Fixderma’sstoryisoneofcontinuousinnovationandrecognition.Here’saglimpseintoitsimpressiveachievements, highlightingboththecompany’sgrowthandShaily’sleadership:
Fixderma established itself as a key player in the export market, receiving the Chemexcil Award for Outstanding Export Performance.
Fixderma’s commitment to innovation is recognized with consecutive IPE Business Excellence Awards for Innovation & Packaging and Export Driven Company.
Fixderma maintains its high-quality standards, achieving ISO certication (valid 2019-2022 and renewed in 2022).
Fixderma is acknowledged as a leading provider of comprehensive skincare solutions, receiving the “Most Wholesome Skincare Brand” recognition by Business Connect.
Fixderma’s success is further validated. The company was awarded the “Result Oriented Dermatologist Recommended Skincare Brand” title at the Indo-Asian Business Excellence Summit. Moreover, Shaily’s visionary leadership is celebrated with the “Woman Entrepreneur of the Year” award at the MSME Excellence Awards.
Shaily’s contributions are further recognized. She received the prestigious “Shakti Award” from social activist Kiran Bedi and was felicitated by the boxing legend, MC Mary Kom, at The Economic Times Inspiring Women Leaders event.