The Most Influential Business Leaders To Watch In 2024

Beyond Parallels Discovering New Horizons in Virtualization Solutions

MANAUS: The Jewel Located in the Centre of the Amazon Rainforest 50

MANISHA DASH

Architecting

Revolution

MARKETING COORDINATOR (APAC)

Suchita P.

PR & MARKETING COORDINATOR

James H.

BUSINESS DEVELOPMENT EXECUTIVE

Harshada S.

CREATIVE CONTENT EDITOR

Shalmali W.

CREATIVE DESIGN HEAD

Sankalp K.

Divya B. GRAPHIC DESIGNER

SOCIAL MEDIA MANAGER

Narendra S.

DIGITAL CIRCULATION MANAGER

Amanda V.

W"TheMost

elcometoTheEnterpriseWorld’slatestissue,wherewespotlight InfluentialBusinessLeadersToWatchIn2024."Asthedigitalagecontinuesto reshapethebusinesslandscape,theroleofvisionaryleadersbecomesincreasingly vital.Thisissueisdedicatedtothosetrailblazerswhoarenotjustkeepingpacewithchangebut activelydrivingit,redefiningindustries,andsettingnewstandardsforexcellence.

Inthisedition,wedelveintothejourneysofexceptionalleaderswhohavedemonstrated remarkableresilience,innovation,andstrategicforesight.Theirstoriesareatestamenttothe powerofvisionaryleadershipinovercomingchallengesandseizingopportunities.Theseleaders havenotonlysteeredtheircompaniestonewheightsbuthavealsocontributedsignificantlyto societaladvancementthroughsustainablepractices,technologicalinnovation,andinclusive growth.

Amongthehighlights,weexploreAbhishek'stransformativeimpactontheEnvironmentand WasteManagementindustryandhispioneeringworkinlaunchingtheworld'sfirstdigitalship tradingplatform.HisapproachtointegratingAI,IoT,andbigdataexemplifieshowcutting-edge technologycanrevolutionizetraditionalsectorsandcreatemoreefficient,transparent,and collaborativeecosystems.

Wealsofeatureinsightsfromleadersacrossvarioussectors,eachsharingtheirunique perspectivesonnavigatingthecomplexitiesoftoday’sglobalmarket.Fromdigital transformationtosustainabilityandfromstrategicpartnershipstofosteringinnovation,these leadersaresettingthebenchmarksforotherstofollow

Aswecelebratetheseinfluentialfigures,weinviteyoutobeinspiredbytheirstoriesof determination,creativity,andleadership.Theyembodythespiritofprogressandarepavingthe wayforadynamicandprosperousfuture.Here’stothevisionariesshaping2024andbeyond.

Shalmali W. halmali

Forthecoverreadabout-

Manisha’spathtobecomingaleadingHRfigureisa testamenttodedication,strategicthinking,anda passionfornurturingapositiveworkenvironment. Hercareer,spanningoveradecade,reflectsa continuousprogressionofresponsibilityanda commitmenttoexcellenceacrossvariousfacetsof HR.

HerjourneybeganatWaterHealthInternational, whereshehonedhercoreHRskillsintalent acquisition,employeeengagement,andperformance management.Thisinitialexperienceprovidedasolid foundationinthefundamentalsofHR.

HersubsequentroleatDeloitteIndiasawherdelve deeperintoHRdataanalysis.Here,shehonedher abilitytotranslatedataintoactionableinsights, guidingstrategicdecision-makingfortheUSAudit practice.Thisanalyticalprowessandherfocuson employeeengagementatWaterHealthbecamea hallmarkofManisha’sapproach.

AtAmazon,Manisha’sleadershipqualities flourished.Shemanagedateamof170,overseeing theentireHRlifecyclefromonboardingtoexit.She wasvitalindesigningandimplementingapan-India employeeengagementprogram,demonstratingher devotiontoemployeewell-being.

Manisha’srecenttenureatCeligoshowcasesher evolutionintoastrategicHRleader

10

MANISHA DASH

MANISHA DASH

ArchitectingaWorkplaceRevolutionthrough EffectiveLeadership

HeadofHR,

APAC.

ImagineaworldwithoutHumanResources.Aworkplaceteeteringon thecliffofchaos.Therecruitmentprocessisfree-for-all,with unqualifiedindividuals.Compensationisaloosethread,leaving employeesfeelingundervaluedanddiscontented.Grievancesgo unheard,andapervasivesenseofconfusionspreadsacrossthe organization.

TheworkculturepromotedbyHumanResourcesprofessionalsis exactlyoppositetothedescriptionprovided.Morethanamere administrativefunction,HRisthevitalcoreofawell-functioning organization.Frommeticulouslycraftingapositiveworkenvironment toensuringequitabletreatmentforallemployees,HRleadershipplays apivotalroleinshapingtheprofessionallivesoftheworkingclass.

ManishaDash(HeadHR,APACatCeligo)isonesuchleader preventingthischaosandcreatingabetterplacetoworkandgrow

“I firmly believe in promoting a positive workplace culture that prioritizes Respect, Transparency, and Collaboration, contributing to the overall growth and development of the organization,” shequotes.

AJourneyinShapingWorkplaces

Manisha’spathtobecomingaleadingHRfigureisa testamenttodedication,strategicthinking,andapassionfor nurturingapositiveworkenvironment.Hercareer,spanning overadecade,reflectsacontinuousprogressionof responsibilityandacommitmenttoexcellenceacrossvarious facetsofHR.

HerjourneybeganatWaterHealthInternational,whereshe honedhercoreHRskillsintalentacquisition,employee engagement,andperformancemanagement.Thisinitial experienceprovidedasolidfoundationinthefundamentalsof HR.

HersubsequentroleatDeloitteIndiasawherdelvedeeper intoHRdataanalysis.Here,shehonedherabilitytotranslate dataintoactionableinsights,guidingstrategicdecisionmakingfortheUSAuditpractice.Thisanalyticalprowess andherfocusonemployeeengagementatWaterHealth becameahallmarkofManisha’sapproach.

AtAmazon,Manisha’sleadershipqualitiesflourished.She managedateamof170,overseeingtheentireHRlifecycle fromonboardingtoexit.Shewasvitalindesigningand implementingapan-Indiaemployeeengagementprogram, demonstratingherdevotiontoemployeewell-being.

Manisha’srecenttenureatCeligoshowcasesherevolution intoastrategicHRleader.AsDirectorofIndiaHR,she shoulderedtheresponsibilityfortheentireIndia region—attracting,retaining,andmotivatingtalentwhile partneringwithleadershiptodrivebusinessgrowth.She spearheadedinitiativeslikeHRautomationandcompanywideHRMSimplementation,demonstratingaforwardthinkingapproachfocusedonefficiencyandstreamlined processes.

Today,asHeadofHRatCeligo,Manisha’sleadership extendsacrosstheAsia-Pacificregion.Herjourneyembodies thespiritofcontinuouslearningandgrowth,empoweringher toshapeafutureofapositiveworkplaceculture.

ChampioningInnovationinHRforaThriving Workplace

Manishahasshownaconsistentdrivetoinnovatewithin theHRsectorthroughouthercareer

“Over my career, I have implemented numerous innovative HR initiatives and automation focused on enhancing employee well-being and driving organizational success,” Manishaadds.

Onesuchinnovationistheimplementationofflexible workarrangements.Recognizingthevalueofautonomy, Manishachampionedprogramsthatallowemployeesto choosetheirworkhoursandlocation.Thisencourages trustandhasdemonstrablyledtoincreasedproductivity andjobsatisfaction.

TransparencyisanothercornerstoneofManisha’s approach.Hence,introducing “Ask Me Anything” sessionsfacilitatesopencommunication,allowing employeestoengagewithleadershipandcontribute ideas.

Annualhealthchecks,vaccinationcamps,mindfulness sessions,andreadilyavailablementalhealthresources demonstrateherholisticapproachtoemployeehealth.

Manishaemphasizestheimportanceofrecognizing everyemployee'saccomplishmentsthrougheffective rewardandrecognitionprograms.

“Our ethos revolves around personalization, ensuring that even the smallest initiative is customized to resonate with employees, enabling a sense of appreciation and connection,” sheconcludes.

BuildingaCultureofTrust,Innovation,andBelonging

Manisha’scareerexemplifiesarelentlesspursuitof innovationwithintheHRterrain.Herleadership revolvesaroundcorevaluesthatprioritizecreatinga thrivingworkplace.

I firmly believe in promoting a positive workplace culture that prioritizes Respect, Transparency, and Collaboration, contributing to the overall growth and development of the organization,” “

C O V E R S T O R Y

BuildingaCultureofTrust,Innovation,andBelonging

Manisha’scareerexemplifiesarelentlesspursuitofinnovationwithintheHRterrain.Herleadershiprevolvesaroundcore valuesthatprioritizecreatingathrivingworkplace.

CoreValues:

Integrity&Transparency:

Manishaenablesaculturebuiltontrustandopencommunication.Shechampionsinitiatives like“AskMeAnything”sessions,whereemployeescandirectlyengagewithleaders.

Empathy&Personalization:

Manisharecognizestheimportanceofindividualneedsandpreferences.Flexiblework arrangementsandpersonalizedrecognitionprogramsindicateherallegiancetoappreciation andconnectionwitheveryemployee.

ContinuousImprovement:

Manishabelievesinthepowerofcontinuouslearningandgrowth.Herfocusoninnovation andemployeewell-beingisimpeccable,creatingadynamicandsupportiveworkenvironment.

Diversity&Inclusion:

ForManisha,diversityandinclusionarefundamentalpillarsofasuccessfulorganization.

EmbracingDifferences:

Sherecognizesthestrengththatcomesfromavarietyofperspectivesandbackgrounds.Her approachgoesbeyondrepresentation,encouragingatrulyinclusiveenvironmentwhere everyonefeelsvaluedandempoweredtocontribute.

CollectiveStrength:

Thisdiversityofthoughtfuelsinnovation,creativity,andproblem-solving,ultimatelydriving theorganizationforward.Manishaprioritizescreatingaspacewhereindividualsbelongand theiruniquecontributionsareappreciated.

BuildingTeamsthroughCommunication,Collaboration, andForesight

Manisha’ssuccessinbuildingstrongHRteamsrestsonclear communication,acollaborativespirit,andstrongleadership. Transparencyisessentialassheensureseveryoneunderstands theirroleandtheteam’sgoalsthroughcommunicating expectations.Manishaleadsbyexample,creatingasupportive andinclusiveenvironmentwhereteamworkthrives.

“I encourage teamwork and open dialogue, facilitating regular meetings and feedback sessions to address any challenges and enable cohesion within the team,” Manisha adds.

HerapproachtoHRinitiativesisforward-thinking,leveraging herstrengthsinstrategyandforesight.Sheanticipatesfuture challengesanddevelopsstrategicplansthatalignperfectly withtheorganization’svision.Understandingemployeeneeds andexperiencesiscrucialforher Thisempathyallows ManishatodevelopeffectiveHRprogramsandpoliciesfora supportiveandinclusiveworkenvironment.

Manishadoesn’tshyawayfromchangebutproactivelydrives itbyimplementingnewinitiativesandinspiringherteamwith enthusiasmandmomentum.Highlightingtheimportanceof discipline,ManishaensuresHRinitiativesareexecutedwith precisionandconsistencywhileupholdinghighstandardsfor qualityandcompliance.Thisfocusonexecutionallowsher visionaryideastotranslateintotangibleresults.

CultivatingLeadersandLeveragingDataforStrategic HR

Manisha’sapproachtoleadershiptrainingisablendof personalizationandpracticalapplication.

“I conduct thorough assessments to understand the organizations and leaders’specific needs, enabling me to design customized training programs,” sheasserts.

Experientiallearningisvital,withrole-playing,simulations, andon-the-jobtrainingallowingleaderstorefinenewskillsin real-worldscenarios.Mentorshipprogramsandongoing feedbackmechanismsempowerleadersbyproviding continuoussupportandguidance.Thisfocusonhands-on learningensuresleadersexcelintheirrolesandachievethe organization’sobjectives.

DataisanothercornerstoneofManisha’sleadership. “Harnessing HR analytics tools provides me with valuable insights into workforce trends, employee engagement, turnover rates, and other pertinent subjects at an organizational and industry level,” quotesManisha.

Thisdata-drivenapproachensuressuperiorstrategicplanning anddecision-makingacrossallHRinitiatives.Furthermore, HRanalyticsallowsManishatoidentifyandaddressany diversityandinclusiongaps,monitoremployee demographics,andmeasuretheeffectivenessofexistingHR policies.Bypinpointingareasforimprovementand implementingtargetedinterventions,sheensuresthatHR promotesaninclusiveenvironmentthatcultivatesemployee satisfactionandengagement.

ShapingtheFutureofHR

“Over the past 13 years in HR leadership, there have been several pivotal moments that have deeply influenced my approach to managing people,” sheadds.

Onepivotalmomentwassteeringamajorcompany restructuring.Thisexperienceunderscoredtheimportanceof empathyandclearcommunicationduringperiodsofchange. Shelearnedfirsthandhowcrucialitistosupportemployees throughchallengingtimeswhilekeepingtheminformedand engaged.

Anotherkeyinfluencewasspearheadingtheimplementation ofanewemployeedevelopmentprogram.Thisinitiative instilledinherthevalueofnurturingcontinuouslearningand growth,whereemployeesareempoweredtodeveloptheir skillsandreachtheirfullpotential.Throughthese experiences,Manishahaspolishedherleadershipstyle, emphasizingadaptability,compassion,andempowermentas essentialelementsofpeoplemanagement.

APassionforHRLeadershipExemplified

Manisha’sleadershiptestifiestohergenuinepassionforHR. Afirmbelieverinleadingbyexample,shedoesn’tshyaway fromrollinguphersleeves—tacklingchallengingtasks, workinglonghours,andengagingindifficultconversations whennecessary.However,herdedicationextendsbeyond broadstrategytothepersonalizedtouch.

“Whether it’s as simple as selecting year-end gifts for employees, designing hiring strategies to attract and retain diverse talent, building teams from scratch, or creating customized in-house training programs, I’ve always approached each task with a personalized touch.” Manisha quotes.

Theseexperienceshaveservedasinvaluablelearning opportunitiesforher,fosteringherprofessionalgrowth. Furthermore,Manishaactivelysharesherinsightsandlessons learnedwiththebroaderHRcommunity,hopingtoinspire similarinitiativesthatempowerandenrichworkforces everywhere.

AnAdvicetoBridgetheGapforImpactfulHR

“My advice to all aspiring HR professionals would be to focus on developing strong interpersonal skills, empathy, and a deep understanding of business objectives,” shequotes.

Stronginterpersonalskillsandtheabilitytounderstandthebusinessgoalsarecrucial.HRmustactasabridge,connecting employeeneedswithcompanyobjectives.Stayinginformedaboutindustrytrends,legalchanges,andbestpracticesis essential.

AcuriousmindandawillingnesstolearnfromeveryexperienceinHR’sdiversesectorsisinvaluable.Byembracingthis approach,aspiringHRprofessionalscanmakeasignificantimpact.

“

I conduct thorough assessments to understand the organizations and leaders’specific needs, enabling me to design customized training programs,”

Nestled in the heart of the Amazon rainforest is the beautiful city of Manaus, the capital of the Brazilian state of Amazonas. This enchanting city is a meeting point between the untamed wilderness and the vibrant energy of urban life. Here, the mighty Amazon River ows gracefully, intertwining with the bustling streets, creating a captivating fusion of natural wonders and modern marvels.

Known at the beginning of the century as the Heart of the Amazon and City of the Forest, Manaus is the seventh largest city in Brazil with an estimated population of 2.7 million. It is situated near the conuence of the Negro and Amazon rivers and is one of the two cities in the Amazon Rainforest with a huge population. The name Manaus comes from the native people called Manaós, which means Mother of the Gods.

Best Time to Visit

Manaus has a tropical climate with consistently high temperatures and humidity. It rains throughout the year, with daily rainstorms in the afternoon, even during the dry months. The best time to visit Manaus would be from July to September when the humidity is lower and the weather is great for exploring the city and rainforests.

Although, the best visiting months can depend on your preference.

If you want to explore the Amazon rainforests and spot wildlife, December to March would be ideal, as the water level recedes during this period.

If you're interested in experiencing festivals, there are music festivals in June and July, and the dazzling Amazonas carnival in February.

THERICH& FASCINATING HISTORY

Manauswasfoundedin1669and declaredatownin1832.OnOctober 24,1848,thecitywasestablishedand giventhenameCidadedaBarradoRio Negro.However,itwaslaterrenamed backtoManausonSeptember4,1856. In1669,thecolonizationofthearea beganwiththeconstructionofforts. ThePortuguesebuiltthesefortsto establishtheirdominanceintheregion anddefendagainstinvasions,suchas theDutchinvasionofSuriname.These fortsplayedacrucialroleinprotecting thePortugueseinterestsinthearea.

In1835,therewasarevoltcalled Cabanagemagainsttherulinggroupin thecity.Peoplefromdifferent backgrounds,includingblack, indigenous,andmixed-race individuals,protestedandeventually gainedpower.Theyrecruitedmore non-whitepeopleastheymoved throughthesettlementsinthearea. Thiswasaviolenttime,andaround 40%ofthepopulationlosttheirlives. Thepowerkeptshiftingbetweenthe differentgroupsuntil1840whenthe lastrebelgroupgavein.Thisrevolt hadalastingimpactontheareathat canstillbefelttoday.

Inthe19thCentury,Manauswasahuboftherubber industry.Wealthyrubberbaronsmadealotofmoney, andthecitybecameaplacewheretheycouldshowoff theirwealththrougharchitecture.Oneexampleofthis istheMercadoAdolphoLisboa,thecity'soldest market,foundedin1882.Ithasagrandbuilding inspiredbyParis'sfamousLesHallesmarket.Inside, youcanfindamaze-likebazaar,afishmarketthat smellsdelicious,andcozycafes.Butthemost impressiveexampleistheTeatroAmazonas,anopera housethatcost$10milliontobuild.Itwasconstructed in1884whenthecitywasatitsrichestandmost extravagant.

Unfortunately,theprosperityofManausdidn'tlast long.Whentherubbertreeseedsweretakenoutofthe Amazonregion,thecityfellintoextremepoverty.It becamesopoorthatitcouldn'tevenaffordtoprovide electricitytoitsresidents,despitehavingelectricity linesinstalledduringthemoreprosperoustimes.Inthe 1950s,thecitywasdeclaredaDutyFreeZone,which meansthatcertaintaxesanddutiesonimportedgoods arewaived.Thishelpedboostthecity'seconomyand providedsomerelieffromthedifficulttimes.

EXPLORING CULTURAL

HERITAGE

ManaushasahugePortugueseinfluenceasitwasonceacolonyofPortugal.Thiscanbeseeninthereligionpracticed bythepeopleofManaus.Catholicismisstillthemainreligionfollowedinthecity,andthisispartlyduetothe immigrationofforeignnationalswhoalsobelieveinCatholicism.Apartfromit,thereareseveralreligionsand religiousgroups.

Handmadeproductsareahugepartoftheirculture.TherearemanyIndiantribesthatarestillactivelymakinglocal products.Eventhegroupsofpeoplelivingintheforestsparticipateinmakingsimilaritems.Theseproductsinclude baskets,hammocks,andothertraditionalindigenousgoods.Theyusematerialslikewood,vines,fibers,andseedsto createtheseitems.

Thecityhostsvariouseventsandfestivals.Oneofthemistheboi-bumbáfestivalwhichhasbeenpracticedsincethe early20thcentury.Ithasrootsinindigenoustraditionswhichnowcombinewithmodernelementsandiswidely celebrated.AmazonasCarnivalisanotherfestivalthathappenseveryFebruary.Thisvibranteventfeaturesdifferent sambaschoolsparadinginthecity'sConventionCenter,knownasthesambódromo.Thereareseveralotherfestivals thathappenthroughouttheyearandofferavarietyofculturalexperiencesandentertainmentforeveryonetoenjoy.

The Mouthwatering Cuisine of

M A N A U S

ThecuisineofManausCityishighlyinfluencedbyitslocationontheAmazonRiverintheheartoftheAmazonjungle. It combinesindigenoustraditionswithEuropean,African,Japanese,Lebanese,andItalianinfluences,amongothers.Thecity hascolossalfreshwaterfish,mouth-numbingplants,communalstreettableswithbottomlessbowlsofpowderedmanioc, andacrazyvarietyoffruits.

FishisthefoundationofAmazoniancuisine,aswellasofManaus’.Thecityisknownforitsvarietyoffishspecies, includingpirarucu,tucunare,tambaqui,andsurubim.Thesefishareoftenpreparedindifferentways,suchasstewed tambaqui,grilledpirarucuwithfriedplantainsandcheese,andotherdeliciousdishes.

TapiocaisthestapledishofManaus.Itisastarchextractedfromcassavaandistraditionallyconsumedwithafillingof Tucum,thefruitofanAmazonianpalm,whichhasastickyandfrivolouspulp.

ThecuisineofManausisafusionofdifferentculinarytraditionsandoffersavarietyofdiningoptions,includingsteakhouse cuisine.ChurrascariaBúfaloisapopularspotforsteaklovers,offeringBrazilianfarethatissuretotantalizeyourtastebuds.

Some Of The Must-try

Dishes Are

TAMBAQUI STEW -

Itismadewithfishinthickslices, spices,eggs,oliveoil,andtucupi.

TACACA -

Itismadewithjambu,andtucupi, cookedtapiocastarch,aswellasdried shrimpsandfragrant,smallyellow peppersknownas“pimentadecheiro”.

TAPIOQUINHA -

Itisaglutinouspancakemadefrom maniocstarch,usuallybutteredand filledwithtucumãpalmfruitand farmer’scheese.

BOLO DE MACAXEIRA -

Itisatastyglutinoustranslucentcake madefrommanioc.

WAKE YOUR INNER ADVENTURER

Manaus is a paradise for nature lovers and adventure seekers as it is surrounded by the beauty of the Amazon Rainforest. Apart from soaking in the beauty of nature, here are some more things you can do in Manaus.

ThePalacioRioNegro

Originallybuiltastheresidenceof KarlWaldemarScholz,thePalácioRio NegroCulturalCenterintheAmazon latertransformedintotheseatofthe regionalgovernment.Today,itserves asavibrantculturalhub,hosting exhibitions,recitals,booklaunches, andotheractivities,providingvisitors withanimmersiveexperiencein20thcenturypoliticsthroughpoliticalrelics andhistoricalphotographs.

AdolphoLisboaMarket

ItislocatedonthebanksoftheRio Negro,intheheartofManaus,andis inspiredbytheoldLesHallesmarket inParis.Itisamust-visitdestination offeringaglimpseintoAmazonian culturethroughitsdiverserangeof regionalproducts,handicrafts,and spices.Themarket,whichwasshipped fromEuropeinthelate19thcentury, showcasesvibrantdisplaysoflocal fruits,vegetables,andherbs,makingit anidealplacetofindaffordable handmadeleathergiftsandsouvenirs.

EncontrodasAguas

TheEncontrodasAguas,wherethe blackwatersoftheRioNegromeetthe sand-coloredwatersoftheAmazon, formsastunningspectaclewith distinctswirlsofcolorsduetothe varyingpropertiesofthetworivers. Thiscaptivatingphenomenoncanbe bestwitnessedbyboatorfromtheair, allowingvisitorstofullyappreciatethe mesmerizingsight.

SeringalVilaParaísoMuseum

Itwasoriginallycreatedforthefilmingof"ASelva," andoffersacaptivating journeyintotherubberboomera.Visitorscanexploretheentireprocessof rubberextractionandmanufacturing,gaininginsightintothecontrastinglives ofrubbertappersandplantationowners.Forauniqueexperience,guestscan evenparticipateintherubberharvestingprocess.

Itwasbuiltinthe19thcenturyandthelocalshavemanagedtopreserveits architecture.Taketheguidedtourthroughtheoperahousetolearnalittlebit moreaboutthelifestyleinthe1800sinManaus.Thepricetoenteris10reales perperson.

GuidedtouratTeatroAmazonasorAmazonTheater

FIND YOUR COZY PARADISE

Finding a comfortable living space to unwind and relax before planning a trip to Manaus is important. Here are a few recommendations for you to try.

Hotel Saint Paul Intercity Manaus

Juma Opera

Hotel Villa Amazonia

Tropical Executive Hotel Go Inn Manaus

Teatro Mercure Manaus

Tips for Travelers

Whether you're traveling to Manaus for the rst time or are a seasoned traveler, there are some tips to always keep in mind. This city is well-connected and offers various transportation options for getting around the city and beyond.

Publictransportation,suchasbuses,is acommonwaytogetaroundthecity However,it'sadvisabletokeepyour belongingscloseandtakeprecautions whenusingpublictransport.

Considerhiringacarifyouprefera saferandmoreconvenientoptionfor travel.

Ifyou'replanningtoexplorethe Amazonrainforest,thereareriverboat cruisesavailablefromManausthat offerauniqueexperience.

Before your trip, it's a good idea to research and plan your itinerary to make the most of your time in Manaus. Here are some suggestions:

Checkouttravelguidesandwebsitesforrecommendationson attractions,tours,andactivities.

Considerbookingtoursorexcursionsinadvance,especiallyifyou're interestedinexploringtheAmazonrainforestortakingariverboat cruise.

Takeintoaccounttheweatherconditionsandplanaccordingly,as Manaushasatropicalclimatewithhighhumidityandfrequentrainfall.

Expling e Gem of

A M A Z O N

Manaus is a perfect destination for you to unwind and soak in the natural beauty of the Amazon Rainforest. With the blend of natural beauty and historical signicance, it can be the next travel destination to mark off your bucket list.

Casa

Nikewasestablishedon25January1964, makingitoneoftheoldestapparelbrandsin theindustry.Thecontroversiesandfacts aboutNikearenotlessthanthenumberof productsithaslaunchedinthemarket.

TherearealotoffactsaboutNikethatstill havethepowertoblowyourmind.Ifyou arethebiggestNikefan,thesefactswillact likeyourdailydoseofCaffeine.

TheSwooshlogorunsalloverthesportsindustry.Itwasdesigned byCarolynDavidson.SheisagraphicdesignstudentatPortland University.

NikehascompetedwithAdidasandPumassinceits firstday. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

ThefirstOnitsukaTigerAthleticshoeswereimportedtotheUSby Nike.

NikeestablisheditselfasBlueRibbon,whichstruckadealwitha Japanesetrader,TigerShoesInc.

Theswooshlogoactsasasymbolofspeedandmotion,two essentialqualitiesforanyathlete.

Nikewasaresultofanexperimentbasedonthethesisofacollege paper.ThispaperwaswrittenbyPhilKnight,emphasizingtheneedto shifttheproductionofshoesfromGermanytoJapan.

OneinterestingfactaboutNikeisthatPhilKnightstartedselling Japaneseimportedshoesfromhiscar.

BlueRibbonandTigershoecompanyofficiallysplitin1971,after whichthecompanyrebrandeditselfasNike.

PhilKnighthadalmostnamedthecompany ‘Dimension6.’ThenameNikewassuggestedby JeffJohnsonafterhearingabouttheGreekgoddess ofvictoryinhisdream.

Davisreceivedonly35$todesignthelogoofNike.

ThehistoryofNikeisfullofinterestingfactsandcaptivating stories.HereareafewentertaininghistoricalfactsaboutNikefor alltheradicalfansoutthere:

CarolynDaviswasinspiredtodrawtheswooshfromthe Adidaslogo.

Daviswasgivensharesinthecompanyandagoldenring fortheircontributiontothelogo.

DavidsontransformedtheanglesoftheAdidaslogointoa bold,thick,andcontinuousemblemasatributetothespirit ofperseveranceinovercominginsurmountableobstacles.

MostoftheNikeproductsarenamedafterpopularsports franchises.Forinstance,theproduct,ColumbiaBlue,was inspiredbytheintercollegiatebasketballteamColumbia Lions,whowillforeverremainpopularfortheirbluelion logo.

TheLeBronshoeswereanacknowledgingstatementmade bythecompany’sdesigner,JasonPetrie,toappreciate LeBronJames’firstMVPcampaign.

PhilKnightwasnotonlyoneofthefoundersofthisshoe brand.HewasalsothefirstuseroftheNikeShoes.

NikeMag,knownforitsappearanceintheBacktothe Future-II,isnotthereplicaoftheshoefromthefilm.The shoelackspowerlaces,aprominentfeatureoftheshoe.

Nikehascollaboratedwithmultiplesportsstars.Ken GriffeyJr.isconsideredsuchagoldenfeatherinNike’s hat.

TheNikeAirGriffy1istheresultofthecollaborative effortstakenbyKenGriffeyandTerryTeague.

TheJordan13,popularforitson-fieldperformance,was usedbyMichaelJordanin1997-98.Thisistheshoethat propelledMJthroughhissixthandfinalchampionship duringthe1997-’98season.

AllthefansknowthefactsaboutNikeMagusedby MichaelJ.Fox’stime-travelingcharacterinthemovie ‘BacktotheFuture-II.’Butonlyafewfansknowthatthe shoeswereredesignedandrelaunchedbyTinkerHatfield andTiffanyBeers.

Nikehasproducedsomeamazingdesignsforathletes. HereareafewfactsaboutNikeshoedesigns:

NikeAirTrainer1,Nike’sfirstcross-trainingshoes gainedtheappreciationofnumerouspersonalitieslike BoJacksonandDeionSanders.

NikeMagwasthefirstrechargeablepairofshoes designedbyNike.

OtisDevistodateclaimsthatBillBowermandesigned hisfirstshoesforDavis.

ThetermNikecausednumerousfeudsbetweenthefans. The‘NikevsNykee’warwashaltedbythechairman PhilipKnightwhoconfirmedtheofficialpronouninthe year2014.

ThetrademarkoftheNikecompany—‘Justdoit’— wasinspiredbytheAmericanserialkillerGary Gilmore’slastwords-‘Let’sdoit.’

Nikehiredanadvertisingagencyandthengottheidea fortheirnewsloganfromGary’sfinalwords.

BowermancameupwiththeideaofWaffleshoesby pouringrubberonhiswife’swaffleiron.

Thewaffleshoeswereknownforhavinggrooveson theirsoles.

Themoonshoewasreleasedin1972.Thiswasthefirst timethatNikeincludeditslogoinitsshoes.

Nikehassignednumerouscollaborationsinthepastfewyears.HereareafewfactsaboutNikecollabs:

Ÿ NikelaunchedtheBlazerbasketballshowintheyear 1973whichgainedthempopularityamongstthe fans.TheshoewaswornbyGeorgeGervinwhowas alsoknownasthe‘iceman.’

Ÿ TheAirJordanonewasinitiallyproduced exclusivelyforMichaelJordan.Thiscontainedthe ‘Jumpman’logoforthefirsttime.

Ÿ ThefirstNikestorewasestablishedinDowntown Portland,Oregon.

Ÿ Oneoftheleast-knownfactsaboutNikeisthatits mostexpensiveshoeseversoldwereapairof‘Nike moonshoes.’Thiswassoldforanastonishingprice of$4,37,500.

Ÿ By2023,thetotalcountofthefootwearproductsthis brandproducedreached773.

Ÿ Nikehasincorporatedtheworksofvariousartistsas well.DunkLowPro,SBPariswasonesuch collectionthatfeaturesthepaintingsoflateFrench painterBernardBuffet.Thisshoeshowshowthe companyhasengagedwithbothartandculture.

Ÿ Here’safactaboutNikeforourfashionablefans. Beforehisuntimelypassing,DesignerVirgilAbloh createdanevolutionarysneakerthatmergedthe realmsofcultureandfashion.Heblendedtheiconic AirForce1withLouisVuitton’ssignaturestyle.

Ÿ Thebrandlaunchedoneofitsmostcontroversial shoes-Satanshoes-incollaborationwiththe AmericanmusicianLilNasXandMSCHF.The shoesarecalledoutforusingadropofhumanblood, whichwasclaimedtobedonatedby6ofthe MSCHFemployees.

Ÿ Nikeisknownforitsbolddesignsandstandoutcoloredsneakers.Butthebrandhasalsoproduced somequestionabledesigns.Onesuchweirddesign wastheAirMax1GolfNRG“Grass”whichwas coveredingrass.

Ÿ Nikeownsapproximately700storesaroundthe world.

Ÿ Thecompanyownedmorethan50%ofthemarketshare after1980.NikeownsonlyonesubsidiarycompanyConverseInc.Thisisalifestylebrandthatengagesin marketing,distributing,andlicensingfootwear,apparel, andaccessories.

Ÿ The2010ssawahugeboostinthesaleofshoesduetothe nostalgiaforthe90s.Numerousnewdesignswere launchedafterthis.ThisisanotablefactaboutNike, showcasingitsabilitytoadapttochangingconsumer preferenceswhilemaintainingitsbrandheritage.

Ÿ In1987,thefootwearcompanyusedthesong “Revolution”foranadfeaturingtheirNikeAirMax1 sneaker.TheBeatlessuedthemfor$15million,stating thattheydon’tendorsesneakersorpantyhose.After negotiations,Nikeprotestedandkeptairingthe commercialuntilthecampaignendedin1988.

Ÿ Thebrandisalsoknownforitsinnovativeandunique commercials.Thepopularityofthecommercialshasalso baggedNiketwoGrammyawards,onein2000andthe otherin2002.

Ÿ NikedesignedcustomizedbatbootswornbyMichael KeatoninaBatmanmovie.Theseshoeswerealsoputup forauctionandwereexpectedtobesoldfor$30,000

Ÿ Beforetheshoesbecamepopularamongathletes,tennis playerIIlieNastasewasthefirstprofessionalathleteto endorseNike.Hesignedacontractwiththemin1972.

Ÿ Nikehaslauncheda‘Reuse-a-shoe’drive.Thisprogram recycledmaterialsfromsneakerstocreatesurfacesfor playgrounds,tracks,andgymfloors.

Ÿ Theshoesbrandpossessesapatentforashoecontaining anembeddedcommunicationdevice,markingitasoneof thepioneeringbrandsofasportswearandapparel companyembracingsmartclothingtechnologyglobally.

Ÿ Overtheyears,thecompanyhascontributedsubstantial financialsupporttoaidintherenovationandupkeepof trackandfieldfacilitiesattheUniversityofOregon.

Ÿ Withover60%ofthemarketshare,Nikerulesoverthe shoeandsneakerindustry

AllofuslovewearingNike.Thebrandhas launched1000sofproductsinthemarket. Thecompanynotonlyproducesshoes,but itisthesymbolofourpersonality.Nikeis aglobalbrandwithalegacyofsuccess. ThesenoteworthyfactsaboutNike highlightitseffortstobuildasustainable brand.Ithasestablishedbusiness practices,leavingapositiveimpactonthe marketbeyonditsproducts.

Nikehasbeenapartofthefootwear industryforover60successfulyearsnow TheseinterestingfactsaboutNikehave blownourminds.

INTRODUCTION

After a decade of strong growth, Tommy Hilger Corporation suffered a signicant decline in sales and prots in 2000. Shareholders were worried when the company’s stock price decreased rapidly. That means favorite stock on Wall Street was now facing challenges.

In 1985; the Tommy Hilger brand was established by Thomas Jacob Hilger. He found immediate success by appealing directly to the hip-hop community and expanding its line of products. However; it had grown too popular and lost track of the market. The reduction in the prices negatively impacted the reputation of the company for good quality, while its image needs to be simplied.

In the years 2001 and 2002, the Tommy Hilger brand underwent major challenges which included a decrease in revenue and the departure of some of its top leadership. As the revenue fell down the CEO had to decide on an organic restructuring over regaining the lost ground in the US market.

Today after facing tons of challenges, Tommy Hilger has grown to become an apparel brand with 1,000 stores in over 90 countries worldwide. The company has agship stores in major cities such as New York, London, Paris, and Milan, and is currently actively pursuing Japan and Asia as vulnerable future markets.

This case study delves into the journey of Tommy Hilger, examining its strategic initiatives, marketing endeavors, and global expansion efforts.

Where Classic Meets Contemporary

& BRAND IDENTITY POSITIONING

The success of Tommy Hilger is a result of its distinct brand identity and positioning which have made it outstanding in terms of these two things. This brand has always been associated with classical America brought out by merging oldfashioned preppy looks in a more contemporary manner. The use of vivid colors with fearless stripes alongside its iconography (comprising reds/blues) has made Tommy Hilger manage to capture the taste of its customers everywhere around the world. The company has found its way into the crowded fashion industry by using the image of the American lifestyle that people dream about.

MARKETING AND CELEBRITY ENDEAVORS

Tommy Hilger has made its strategic marketing campaigns and celebrity advocacy its key aspects. For it to be seen clearly by many people and be appealing to different groups of people, this brand connects itself with prominent gures in music, sports, and entertainment. Tommy Hilger made several remarkable associations with artists such as Aaliyah, Beyoncé, The Chainsmokers, and sportspeople such as Rafael Nadal and Lewis Hamilton which have increased its popularity among youthful populations. Besides, Tommy Hilger has stayed popular in showbiz thanks to numerous mentions on television as well as appearances in movies making it an important icon in others' lives.

RetailExpansionandE-Commerce:

TommyHilfigerhasbeentoan aggressiveretailexpansionstrategy, settingupaglobalnetworkofbrand stores,departmentstorecounters,and factoryoutlets.Itsbrick-and-mortar shopsinmajorfashioncapitals worldwide,aswellasitse-commerce site,allowittoreachouttothemarket throughvariouschannels.Tommy Hilfigerisembracingdigitalandhas usedtechnologytomakeshoppingon theinternetmoreconvenient.This includessuggestionsthatare customizedjustforyou,afeaturethat letsyoutryonclothesvirtuallyaswell asvariouspaymentoptionsthatyou canmakewithoutencountering hustles.Furthermore,ithasembraced omnichannelretailingtocaterto changingcustomerpreferencesand prepareitselfforgrowthintheeraof theinternet.

StoryBehindTheBrandTommy Hilfiger:It'sBeginning

TommyHilfiger,theguybehindthe brand,isfromElmira,NewYorkstate hadlivedtherewhilethinkingfor himselfhowhewouldonedaybecome abigmusicianlikehisidolsfromthe 1960s.Herealizedthatthepeoplein thetownwherehelivedneedednice clothessimilartothosewornby famousmusicianElvisPresleyamong othersduringthoseyears.Itwasonly 17yearswhenTommyaftersaving $150earnedfromagasstationjob decidedtopurchasebellbottomsfrom thefamouscityofNewYork, afterwardheandhisfriendLarry Stemermansoldthemtofellowcollege matesintheirlocality.

Sameyearafteropeningthefirstshop named‘People’sPlace’inthe basement,theyinstantlyattractedthe

attentionofyoungesterswhowereinterestedinmusicandfashion,hence makingitgrowveryfast;bythetimeitwasending,theyhadmadesalesthat amounteduptoonemilliondollarstherebyrunningtenotheroutletsaround colleges’vicinity

In1970thingstookadownturn,morecompetitorscamein,theeconomic situationwasquiteproblematic,andgenerallypoorleadershipmeantfailure. ThiswastheyearwhenPeople’sPlacewentintoliquidationandconsequently, alltheoutletsbelongingtheJimmyHilfigerwereshutdown.Lateron,he admittedthathehadlostfocusonthebusinesssideofthings,leadingtothe downfallofhisventure.

The Benets - Delivering A Scalable, Digitally Engaging Buying Experience

ACCELERATING SALES, AND ENHANCING EFFICIENCY

With Couchbase(Couchbase is the NoSQL cloud database platform for business-critical and AI-powered applications), Tommy Hilger has accelerated the sales process. The company is also recording sales increases, with pre-fall sales for the Middle East, Africa, and the Netherlands growing.

Dening the present and future of the showroom:

Tommy Hilger said,” Our Digital Showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams. We are passionate about providing our clients with the best service, experience, and quality. Our Digital Showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales.”

Delivering anywhere, anytime engagement:

With the support of Couchbase, Tommy Hilger can develop and deliver a universally engaging experience regardless of device, location, or connectivity. The company can add, access, and combine data in real-time due to Couchbase’s NoSQL architecture, so retailers can not only inspect, modify, and create orders as they browse collections, but also place their nal order and arrange delivery immediately.

Tommy Hilger can continuously add to the number of collections available through the Digital Showroom and expand the concept to locations across the world.

CHALLENGE

A Partnership That Overcomes Differences In Language, Time, And Business Practices Between Europe And Japan

Althoughtheprojectstartedin2011,in Novemberthereweresomehurdlesit encountered.Thecontrastbetween JapanandEuropeispronounced.Here, wecanmentionnotonlylanguagebut alsooperationalmodelsofcompanies, logisticsystems,marketexchange processes,andotherpeculiarities.

Hence,theSAPsystemrequiredmore amendmentsthananticipatedandnone oftheHeadOfficestaffcouldaddress alldistinctions.ArneTajlmafromSVO ICTinTommyHilfigerEurope remarked,“ABeamhasdonesimilar projectswellinthepast.Theyarequite awareofhowbusinessesarerunin Japan.Inaddition,theseguysare specialistsinSAPapplications.Even thoughJapanspeaksadifferent languagefromEurope,hasdifferent schedules,andtheydothings differently“.JapanandEuropehave separatelanguages,distinctschedules, anduniquewaysofdoingbusiness. Buttheystillregardedthemasagood partnerbecausetheybelieveinthe abilityofABeamtosupportandsolve anyissues.

SOLUTION

SAP as the platform for global integration, interfacing with external systems

ThestandardSAPsolutionfortheapparelindustry,knownasAFS,wasusedforglobalintegration.Japanwasunique hencerequiringadifferentapproachfromwhatwasbeingdoneelsewhereintheworld,andthissystemfailedtofully catertotheirneedsandexpectations.Europeadoptedblanketpoliciesunderonesoftwarepackagewhileitwas mandatoryforJapantododifferentthingsinareasliketransportandshops.BeginningAFS,beingthestandardSAP solutionfortheapparelindustryacrosstheglobegotusedbutitdidnotsatisfywellenoughtoenableJapan’s distinctivemodesofoperations.UnlikeinEuropewhereeverythingisfoundunderonesystemi.e.SAP,InJapan logisticsneedstohaveitssystemaswellasstoreoperationsbecauseofthiswecannotimplementwhathadbeendone inEurope.

"TakashiKato,aprojectmanagerinchargeofbusinessplanning,analysis,andIT,hasmoreinsights:"InJapan,they haveacustomarytradingsystemcalledshoka-shiire,whereretailersawaitpaymentforgoodssuppliesuntiltheyare soldoverthecountertocustomers,asituationalsoreferredtoas‘consignmentsales’or‘sale-basedrent.Additionally,

CONCLUSION

JimmyHilfigerbeganinasmallwaybut grewintoaseriousforceinfashion.Bornin 1985,ThomasJacobHilfigerfoundeditand itbecameknownforitspreppystyleand coolpartnerships.Thoughithadproblems suchastoomuchvisibilityandbeingina crowdedfieldovertheyears,itneverthrew inthetowel.Thebrandgotinto partnershipswithcelebritiesforpromotion purposesandthusmanagedtobuildan internationalimagebesidesembracing technology.Utilizingexpertisewasa solutiontoproblemslikecultureshock. Today,TommyHilfigerisstillabigdealin theworldoffashion,showingthatonecan achieveanythingthroughcreativityand hardwork.

UnveilingVirtualizationSolution

Beforewesetsailonourjourney,it’scrucialtounravelthe essenceofvirtualization.Atitscore,virtualizationinvolves thecreationofvirtualrepresentationsofphysicalresources suchasservers,storagedevices,andnetworks.This ingeniousprocessenablesmultiplevirtualinstancesto operateconcurrentlyonasinglephysicalmachine, maximizingresourceutilizationandefficiency.

BenefitsofVirtualizationSolutions

CostEfficiency–Byconsolidatingmultiplevirtual instancesontoasingleserver,organizationscanreduce hardwarecostsandoptimizeresourceusage.

Flexibility–Virtualizationenableson-demandprovisioning ofresources,allowingbusinessestoscaleupordownas neededtomeetfluctuatingdemands.

DisasterRecovery–Virtualizationfacilitatesthecreationof redundantandresilientinfrastructure,minimizingdowntime anddatalossintheeventofadisaster.

TestEnvironments–Virtualizationprovidesasandbox environmentfortestingsoftwareandapplicationswithout impactingproductionsystems.

ExploringAlternativestoParallels

WhileParallelshaslongbeensynonymouswith virtualizationforMacusers,thereareseveralalternative solutionsthatofferuniquefeaturesandcapabilitiesworth considering.

VMwareFusion

SeamlessIntegration–VMwareFusionseamlessly integrateswithmacOS,providinganativevirtualization experienceforMacusers.

AdvancedNetworking–Withsupportforcomplex networkingconfigurations,VMwareFusionisidealfor developersandITprofessionalsrequiringintricatenetwork setups.

HighPerformance–LeveragingVMware’sindustryleadingvirtualizationtechnology,Fusiondelivers exceptionalperformancefordemandingworkloads.

VirtualBox

Open-SourceFreedom–VirtualBox,developedbyOracle, isanopen-sourcevirtualizationplatformthatoffers unparalleledflexibilityandcustomizationoptions.

Cross-PlatformCompatibility–VirtualBoxsupportsa widerangeofoperatingsystems,makingitsuitableforusers withdiversecomputingneeds.

CommunitySupport–Withavibrantcommunityofusers anddevelopers,VirtualBoxbenefitsfromongoing developmentandsupport.

MicrosoftHyper-V

Built-InIntegration–Hyper-Visincludedasafeaturein Windows10ProandWindowsServereditions,providinga seamlessvirtualizationexperienceforWindowsusers.

Scalability–Hyper-Vscaleseffortlesslyfromsingle-user environmentstoenterprise-gradedeployments,makingit suitableforbusinessesofallsizes.

IntegrationwithAzure–Withnativeintegrationwith MicrosoftAzure,Hyper-Venablesseamlesshybridcloud deploymentsfororganizationsembracingcloudcomputing.

BestPracticesforVirtualizationSuccess

Regardlessofthevirtualizationsolutionyouchoose, adheringtobestpracticesisessentialtoensureoptimal performance,reliability,andsecurity

RegularBackups

Schedulebackups–Implementaregularbackupschedule toprotectagainstdatalossandensurebusinesscontinuity

Testbackups–Regularlytestbackupstoverifytheir integrityandrestorecapabilitiesincaseofemergencies.

SecurityMeasures

PatchManagement–Keepvirtualizationhostsandguest operatingsystemsuptodatewiththelatestsecuritypatches tomitigatevulnerabilities.

NetworkSegmentation–Implementnetworksegmentation toisolatevirtualmachinesandpreventunauthorizedaccess tosensitivedata.

EXPERT TIPS FOR

PLAN FOR GROWTH: Anticipate future growth and scalability needs when designing your virtualized environment. Plan for additional resources and scalability options to accommodate future demands.

REGULAR MAINTENANCE: Implement a regular maintenance schedule for your virtualized infrastructure. This includes applying software updates, patches, and security xes to ensure optimal performance and security.

BACKUP AND DISASTER RECOVERY: Develop a comprehensive backup and disaster recovery strategy for your virtualized environment. Regularly backup critical data and test your disaster recovery procedures to ensure quick recovery in case of system failures or disasters.

SECURITY FIRST: Prioritize security in your virtualized environment by implementing robust access controls, encryption, and intrusion detection systems. Regularly assess and update security measures to protect against emerging threats and vulnerabilities.

PERFORMANCE MONITORING: Monitor the performance of your virtualized infrastructure using specialized tools and software.

The Future Of

VIRTUALIZATION SOLUTIONS

Containerization

• Lightweight Isolation – Containerization offers lightweight, portable, and isolated environments for deploying applications, revolutionizing software development and deployment practices.

• Orchestration Platforms – Platforms like Kubernetes enable automated deployment, scaling, and management of containerized applications, driving efciency and agility in modern IT environments.

Edge Computing

• Distributed Architecture – Edge computing decentralizes computing resources by moving processing closer to the source of data generation, reducing latency and enhancing responsiveness for real-time applications.

• Edge Virtualization – Virtualization technologies are instrumental in enabling edge computing deployments by providing efcient resource utilization and management at the network edge.

Frequently Asked Questions (FAQs)

1: What exactly is virtualization?

Virtualizationistheprocessofcreatingavirtualrepresentationofphysicalresourcessuchasservers,storagedevices,or networks.Thisallowsmultiplevirtualinstancestooperatesimultaneouslyonasinglephysicalmachine,maximizingresource utilizationandefficiency

2: What are some alternatives to Parallels for virtualization?

SomealternativestoParallelsincludeVMwareFusion,VirtualBox,andMicrosoftHyper-V.Eachofthesesolutionsoffers distinctadvantagesandmaybebettersuitedtodifferentusecasesorpreferences.

3: What are some best practices for optimizing virtualization performance?

Optimizingvirtualizationperformanceinvolvesallocatingresourcesjudiciously,monitoringperformancemetrics,andfinetuningconfigurationsasneeded.Regularmaintenance,suchasapplyingupdatesandpatches,canalsohelpkeepvirtualized environmentsrunningsmoothly

Whether you’re a Mac user seeking seamless integration or a Windows user exploring new horizons, there’s a virtualization solution tailored to your needs.