Top 10 Strongest Currencies in the World
Levi’s: The Growth of Denim from Workwear to Style Statement
Warsaw Escapade Discovering Treasures, Landmarks, and Luxury Stays
Sanjeev Sehgal
Micro labs Ltd
Vice President
A Legacy of Quality: Sanjeev’s
To Watch In 2024 INFLUENTIAL BUSINESS LEADERS The Most
Leadership Journey with Micro Labs
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H. Swati
BUSINESS DEVELOPMENT EXECUTIVE
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Ashwini D. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Welcome,esteemedreaders,toanotherinsightfuleditionofTheEnterpriseWorld!As wemoveforwardinto2024,weareexcitedtobringyouanissuededicatedto celebratingthevisionariesandtrailblazerswhoareshapingthefutureofbusiness.
Today,innovationandleadershiparemorecriticalthanever Theleaderswehighlightinthis editionarenotonlynavigatingthecomplexitiesoftheglobalmarketbutalsoactivelydriving changeandsettingnewstandardsforsuccess.Theyembodythespiritofentrepreneurship, resilience,andforward-thinkingthatisessentialforthrivinginthemodernworld.
Onthecoverofthisissue– ,we “The Most Influential Business Leaders To Watch In 2024” areproudtofeature ,adynamicandinfluentialleadermakingsignificantstrides SanjeevSehgal inthebusinessworld.Asthe Sanjeevhas SeniorVicePresidentatMicroLabsLtd, transformedthecompanyintoapowerhouseofinnovationandgrowth.Hisstrategicvisionand commitmenttoexcellencehavepropelledthecompanytonewheights,makingitakeyplayerin itsindustry.
Sanjeev’sjourneyisatestamenttothepowerofvisionaryleadership.Hehassuccessfully navigatednumerouschallenges,turningobstaclesintoopportunities.Hisfocusonsustainability, technologicaladvancement,andcustomer-centricstrategieshasnotonlydriventhesuccessof MicroLabsLtdbutalsoinspiredanewgenerationofbusinessleaders.
Webelievethatthestorieswithinthesepageswillnotonlyinformbutalsoinspire.Bydelving intothemindsoftheindustry’smostinfluentialleaders,weaimtoequipyouwiththeknowledge andinspirationtonavigateyourownjourneyinbusiness,whetheryouareanestablished professionaloranaspiringentrepreneur.
So,turnthepageandembarkonajourneythroughtheinnovationsandleadershipthatare drivingthefutureofbusiness.Weareconfidentthattheinsightsgleanedfromtheirexperiences willproveinvaluabletoyourunderstandingandsuccessinthistransformativeindustry
Warmregards,
Shalmali W. halmaliS
Forthecoverreadabout-
Onthecoverofthisissue,wehavefeaturedSanjeev Sehgal(SeniorVicePresidentatMicroLabsLtd) embracesinnovation,fosterscollaboration,and prioritizespatient-centricapproachestocapitalizeon theseopportunitiesandcontinueprofoundly impactingsociety.Hebelievesthatachieving businesstargetsandenhancingbrandvalueare naturaloutcomesofhavingstrongdedicated,goalorientedteams.
Sanjeevhasaprofessionalcareerspanning36years asoftoday,beginningin1988with GlaxoSmithKlinePharmaceuticals,whereheheld variousrolesfortwodecades.In2008,hejoined MicroLabsLtdastheGeneralManagerforEast Africa,overseeingpharmaceuticalmarketingand sales.These36yearshavelaidastrongfoundation foracultureofexcellenceandcontinuous improvement.
Hisextensiveexperienceinpharmaceuticalmarkets acrossAfricaandIndiahasprovidedhimwitha globalandcross-culturalperspectivethathebrings tohiswork.Sanjeev'sexperiencehasimparted valuablelessonsinbrandbuilding,team development,andbusinessrelationshipmanagement. Theseinsightshaveconsistentlycontributedtothe creationandmaintenanceofrobust,market-leading brandsinhighlycompetitiveenvironments.
Sanjeevviewstheestablishmentofacultureof teamworkandthedevelopmentoffutureleaders, resultinginenhancedproductivityandimproved outcomes,ashiskeyachievements.These accomplishmentsunderscorehisdedicationto servantleadershipandthepositiveinfluenceithas hadonemployees,teams,andcustomers.
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Sanjeev Sehgal
Top 10 Strongest Currencies in the World 18
Warsaw Escapade: Discovering Treasures, Landmarks, and Luxury Stays
32
Levi’s: The Growth of Denim from Workwear to Style Statement
40
5 Mistakes to Avoid When Planning a Business Event
A Legacy of Quality SANJEEV'S
Leadership Journey with Micro Labs
Senior Vice President| Micro labs Ltd
As leaders in the pharmaceutical industry, individuals hold a pivotal role in shaping the healthcare landscape and contributing to societal well-being. Their relentless pursuit of innovative medical solutions has revolutionized treatment options, saved lives, and improved the quality of life for millions worldwide.
From navigating complex regulatory frameworks and stringent quality standards to addressing evolving healthcare needs and market dynamics, pharmaceutical leaders face a myriad of obstacles. Yet, amidst these challenges lie abundant opportunities. With advancements in technology, such as personalized medicine and gene therapy, along with increasing global health awareness, leaders in the pharmaceutical industry have the chance to drive transformative change and shape the future of healthcare delivery.
Sanjeev Sehgal ( Senior Vice President at Micro Labs Ltd ) embraces innovation, fosters collaboration, and prioritizes patient-centric approaches to capitalize on these opportunities and continue profoundly impacting society. He believes that achieving business targets and enhancing brand value are natural outcomes of having strong dedicated, goal-oriented teams.
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ApproachtoContinuousImprovement
Sanjeevhasaprofessionalcareerspanning36yearsas oftoday,beginningin1988withGlaxoSmithKline Pharmaceuticals,whereheheldvariousrolesfortwo decades.In2008,hejoinedMicroLabsLtdasthe GeneralManagerforEastAfrica,overseeing pharmaceuticalmarketingandsales.These36years havelaidastrongfoundationforacultureof excellenceandcontinuousimprovement.
Hisextensiveexperienceinpharmaceuticalmarkets acrossAfricaandIndiahasprovidedhimwitha globalandcross-culturalperspectivethathebringsto hiswork.Sanjeev'sexperiencehasimpartedvaluable lessonsinbrandbuilding,teamdevelopment,and businessrelationshipmanagement.Theseinsights haveconsistentlycontributedtothecreationand maintenanceofrobust,market-leadingbrandsin highlycompetitiveenvironments.
Sanjeevviewstheestablishmentofacultureof teamworkandthedevelopmentoffutureleaders, resultinginenhancedproductivityandimproved outcomes,ashiskeyachievements.These accomplishmentsunderscorehisdedicationtoservant leadershipandthepositiveinfluenceithashadon employees,teams,andcustomers.
TheStrategicPioneer
AfterservingGSKfortwodecadesinIndia,Sanjeev embarkedonanexcitingjourneywithMicroLabsLtd in2008.Theopportunitytojointhecompanyas GeneralManagerforEastAfricawasnothingshortof inspiring.HismainobjectivewastoestablishMicro Labsasarenownedbrandedgenericcompany,known foritsexceptionalqualityandprofessionalisminthe pharmaceuticalindustryofEastAfrica.
Atthattime,theAfricanpharmaceuticalmarkethada strongpreferenceforAmericanandEuropeanbrands, anditwasSanjeev'sresponsibilitytochangethat perception.Heandhisteamfacedthechallengingtask ofconvincingdoctors,whohadbeeneducatedin EuropeandSouthAfrica,totrusttheirbranded genericdrugsoveroriginatormedicines.Competing withgiantslikeSanofi,AstraZeneca,Pfizer,and Novartisdemandedhisutmostdedicationand strategicthinking.
Beforecommittingtothisroleinearly2008,Sanjeev personallyvisitedMicroLabs'factoriesinBangalore,India, toensurethattheirqualityparameterswereexceptional.The reputationofMicroLabsinIndiaforprovidinghigh-quality medicinesataffordablepricesfueledhisdeterminationto replicatethissuccessinEastAfrica.
JoiningMicroLabswasadecisionthatallowedSanjeevto leaveapositiveimpactonthepharmaceuticalindustryand fulfillhispersonalquesttoestablishanewcompanyandtake ittoaleadershipposition.Ithasbeenathrillingandfulfilling journey,andheisgratefulfortheopportunitytocontributeto thesuccessofMicroLabsinEastAfrica,nowasSeniorVice President.
FromChallengestoTriumph
Workinginanewcontinentbroughtitsownsetofchallenges forSanjeev.Culturaldifferences,languagebarriers,anew company,marketentryrestrictions,andlimitedmarketdata werejustafewoftheobstacleshehadtoovercome. However,withapassionateanddedicatedinitialteamof Kenyan,Ugandan,Rwandan,andMalagasynationals, significantstridesweremadetowardsestablishingtheMicro Labsbrandandgainingrecognitionasatrustedproviderof qualitymedicationsinKenya,Uganda,Rwanda,and Madagascar
Travelingextensivelyacrosstheregion,meetingwith doctors,andunderstandingtheirneeds,allowedSanjeevand histeamtotailortheirofferingstospecificrequirements.The strongendorsementfromthemedicalcommunity,coupled withthesuperiorqualityofmedicinesfromMicroLabs, quicklyearnedtheconfidenceandtrustofconsultantdoctors.
Thelong-standingsuccessofMicroLabscanbeattributedto theteam’sunwaveringcommitmenttoquality,theirabilityto adapttonewmarkets,andtheirdedication.Overcoming initialchallengeswithenthusiasmanddeterminationpaved thewayforcontinuedgrowthandsuccessintheEastAfrican markets.
SANJEEV SEHGAL
ExcellenceinPharmaceuticals
MicroLabsfocusesondeliveringoutstandingproductsand servicesinthepharmaceuticalindustry,cateringto healthcareproviders,pharmacies,andhospitalswithawide rangeoftherapeuticcategoriesincludingcardiology, diabetology,andantibacterials.Thecompany'scommitment toContinuousMedicalEducation(CME),R&D,regulatory compliance,manufacturingexcellence,andqualitycontrol distinguishesitfromcompetitors.MicroLabsemphasizes stayingcurrentwithmedicaladvancementstoprovide optimalpatientcarethroughcomprehensiveCMEprograms andinnovativedrugformulations.Adheringtohigh standardssetbyregulatoryauthoritiesandGMP,the companyensuresproductqualityandsafetythrough rigorouspharmacovigilance.Byoptimizinginventory managementandofferingacomprehensiveproductrange, MicroLabsaimstoelevatethebrandedgeneric pharmaceuticalindustry,prioritizingpatientoutcomes througheducation,innovation,andcompliance.
ExpandingHorizons
ThemainbusinessobjectiveofMicroLabsistotapintoits infinitepotentialindevelopingnewmedicinesand expandingitstherapyportfolioindiversetherapeuticareas thataresignificantformankind’swellbeing.MicroLabs willcontinuetofocusondeliveringhigh-qualityproducts andservicestohealthcareproviders,ensuringtheir availability,andfosteringastrongandmotivatedteam culture.
MicroLabswilloperatewithutmostintegrity,adheringto thebestpracticesofgovernanceandprinciplesofethicsin allbusinesssegments,includingManufacturing,R&D,HCP Engagement,PatientEducation,andLogistics.
MicroLabs’StrategyforSuccess
WhiletheCOVID-19pandemichasundoubtedlypresented immensechallenges,directlyaffectingdrugapprovals, production,demand,supplychain,andlogistics,ithasalso openeddoorstonewpossibilitiesinthehealthcare landscape.Marketdriversindicateanincreasedprevalence ofchronicconditionsandbacterialdiseases.
Asaleadingpharmaceuticalcompany,MicroLabs approachesthecurrentbusinessscenariowithenthusiasm, drivingchangeandcreatingamoreresilientfuture.The newnormalencouragesapatient-centricapproachthrough digitaltransformation,suchastelemedicineandAI.
TransformingChallengesintoOpportunities
Sanjeevalsostronglyagreeswiththestatement thatMicroLabs'workforceundoubtedlyplaysa vitalroleandisthebackboneofthebusiness, playingapivotalroleindrivinggrowthand success.Amotivatedandwell-equippedteam canunleashcreativity,driveproductivity,and overcomechallenges,resultinginanenhanced customerexperienceandincreasedbusiness opportunities.
AstheheadofMicroLabsEastAfrica,Sanjeev feelshighlyprivilegedtoworkwithateamof morethan300individualsacrossvarious countriesofAfrica(includingEastand SouthcentralAfrica,aswellasIndianOcean countries),withonly12expatriatesfromIndia, whiletherestarenationalsoftheirrespective countries.Eachmemberoftheworkforcebrings awealthofexpertiseandexperienceintheir respectivefieldssuchassales,marketing, regulatoryaffairs,logistics,andoperations, enablingtheteamtotackleanychallengethat comestheirway.EachmemberofMicroLabs EAfollowstheprincipleofRCI(Ritualistic ContinuousImprovement),whereintheyare committedtobeingbetterthanyesterdayinboth theirprofessionalandpersonalcapacities.
CommitmenttoInnovation
Sanjeevfullyendorsestheideathatinnovationis paramountforbusinessexpansion.Intheswiftly changingandfiercelycompetitivebusiness environmentoftoday,organizationsmust consistentlyinnovatetomaintainacompetitive edgeandfostersustainablegrowth.
AtMicroLabsEastAfrica,prioritizing innovationhasproveninstrumentalinoutpacing competitors.Sanjeevandhisteampromotea cultureofinnovationandempowerment, consistentlyrewardingcreativity Theyinvestin researchanddevelopmentfornewproductsand embraceemergingtechnologiesinmarketing andhumanresourcemanagement.This commitmenttoinnovationhasnotonly facilitatedentryintonewmarketsandcustomer segmentsbuthasalsodrivengrowthandrevenue forboththeorganizationanditsstakeholders.
Emphasis on Self-reection
Sanjeev appreciates the quote, "When you point one nger, three ngers are pointing back to you." He nds it impactful as it underscores the signicance of self-reection, personal responsibility, understanding, and empathy within a team dynamic.
In Sanjeev's view, conicts or issues within a team often lead individuals to blame others and highlight their mistakes or shortcomings, disregarding their perspectives, experiences, and challenges. However, this quote serves as a reminder to consider one's own actions and contributions to the situation. By doing so, individuals can gain a better understanding of others' viewpoints, leading to a more collaborative and supportive team environment.
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Warsaw,thecapitalcityofPoland,offersadiversearrayoftourist attractionsthatreflectitsrichhistory,vibrantculture,anddynamic modernity.Herearesomehighlights:
Old Town (Stare Miasto): AUNESCOWorldHeritagesite,Warsaw's OldTownisfamousforitspicturesqueMarketSquare,colorful townhouses,andtheRoyalCastle.RebuiltafterWWII,itembodies theresilienceandspiritofthecity.
Royal Castle (Zamek Królewski): OncetheresidenceofPolish monarchs,thisbeautifullyrestoredcastlenowservesasamuseum, showcasingroyalapartments,artcollections,andhistoricalartifacts.
Łazienki Park: ThisexpansiveparkishometothestunningŁazienki Palace(PalaceontheIsle),theChopinMonument,andbeautiful gardens.It'saperfectspotforleisurelywalksandculturalevents.
Palace of Culture and Science: AgiftfromtheSovietUnion,this iconicskyscraperofferspanoramicviewsofthecityfromits observationdeckandhousestheaters,museums,andconference halls.
Warsaw Uprising Museum: Dedicatedtothe1944WarsawUprising, thismuseumprovidesamovingandcomprehensiveaccountofthe city'sresistanceagainstNazioccupationthroughinteractiveexhibits andpersonalstories.
Wilanów Palace: Oftenreferredtoasthe"PolishVersailles,"this Baroqueroyalpalaceanditssurroundinggardensofferaglimpseinto theopulentlifestyleofPoland'saristocracy
POLIN Museum of the History of Polish Jews: Thismuseum chroniclesthe1,000-yearhistoryofJewsinPoland,offering insightfulexhibitsandmultimediadisplaysinastrikingmodern building.
Copernicus Science Centre: Atopattractionforfamiliesandscience enthusiasts,thisinteractivemuseumfeatureshands-onexhibitsand experimentsinvariousfieldsofscienceandtechnology.
Vistula Boulevards: AlongtheVistulaRiver,thesescenicboulevards areperfectforwalks,cycling,andenjoyingriverfrontcafesand culturalevents,especiallyinthewarmermonths.
Praga District: Knownforitsbohemianvibe,thisdistrictoffersa mixofhistoricbuildings,streetart,vibrantnightlife,andunique culturalspacesliketheSohoFactoryandNeonMuseum.
Warsawseamlesslyblendsitshistoricalheritagewithmodern attractions,makingitacompellingdestinationforvisitorsinterested inexploringPoland'spastandpresent.
HousesforrentinWarsaw
RentingahouseinWarsawoffersa rangeofoptionscateringtodifferent budgetsandpreferences.Therental marketinWarsawisquitedynamic, withpropertiesavailableinvarious districts,fromthebustlingcitycenterto quietersuburbanareas.
CityCenter:Indistrictslike Śródmieście,housesaretypicallymore expensiveduetotheirproximityto businesshubs,culturalattractions,and amenities.Thesepropertiesoftenfeature moderndesignsandpremiumfacilities.
SuburbanAreas:Neighborhoodssuch asWilanów,Mokotów,andUrsynów provideamoreresidentialfeelwith spacioushouses,gardens,andfamilyfriendlyenvironments.Theseareasare popularamongexpatriatesandfamilies lookingforquietersurroundingswhile stillbeingaccessibletothecitycenter.
Pricing:Rentalpricesvarysignificantly basedonlocation,size,andamenities. Centrallocationsandluxurioushouses commandhigherprices,whilesuburban housestendtobemoreaffordable, offeringmorespaceforthemoney.
Availability:Itsrentalmarketis competitive,especiallyforwell-located andreasonablypricedhouses.Itis advisabletoworkwithrealestateagents whocanhelpnavigatethemarketand findsuitableproperties.
Amenities:Manyrentalhousesin Warsawcomewithmodernamenities suchasfullyequippedkitchens,parking spaces,andsometimesaccesstoshared facilitieslikegymsorswimmingpools.
Overall,Warsaw'srentalmarketis diverse,cateringtoawiderangeof needsfromhigh-endluxurytomore budget-friendlyoptionsinsuburban settings.
City Center
Suburban Areas
TheWarsawPactwasamilitaryallianceformedin1955bytheSovietUnionandEasternEuropeancountriestocounter NATOandsolidifySovietcontroloveritssatellitestates.ItservedastheEasternBloc'scollectivedefenseagreementduring theColdWar Warsaw Pact
Formation and Purpose:
Established:June14,1955
Members:IncludedtheSovietUnionandsevenEasternEuropeancountries(Albania,Bulgaria,Czechoslovakia,East Germany,Hungary,Poland,andRomania).
Purpose:FormedinresponsetoWestGermany'sadmissiontoNATOandperceivedWesternthreats,aimingto solidifySovietcontroloverEasternEuropeandprovideacounterbalancetoNATO.
Principles:
MutualDefense:SimilartoNATO,theWarsawPactwasbasedontheprincipleofmutualdefense,whereanattack ononememberwasconsideredanattackonall.
SovietDominance:ThealliancereinforcedSovietpoliticalandmilitarydominanceoverEasternEurope,ensuring alignmentwithSovietpoliciesandinterests.
Activities:
• TheWarsawPact'smilitaryforceswereusedto suppressuprisingswithinmemberstates,suchasthe HungarianRevolutionof1956andthePragueSpring of1968.
• UnlikeNATO,theWarsawPacthadamorecentralized commandstructuredominatedbytheSovietUnion.
EndoftheColdWarandAftermath:
• DissolutionoftheWarsawPact:Thepactdissolved inJuly1991,followingthepoliticalchangesinEastern EuropeandthecollapseoftheSovietUnion.
• NATO'sEvolution:NATOcontinuestoexistandhas expandeditsmembership,includingseveralformer WarsawPactcountries,adaptingtonewsecurity challengesinthepost-ColdWarera.
Inessence,NATOandtheWarsawPactwerecentraltothe militaryandideologicalstandoffoftheColdWar, representingtheWesternandEasternblocs,respectively Theirexistenceandrivalryshapedinternationalrelations anddefensepoliciesduringthelatterhalfofthe20th century.
Best Hotels in Warsaw
Choosingthe"best"hotelinWarsawcandependonindividualpreferences,includingbudget,location,amenities,and personaltastes.However,herearesometop-ratedhotelsthatconsistentlyreceivehighpraisefromguests:
• Hotel Bristol, a Luxury Collection Hotel: Situatedinahistoricbuildingontheprestigious KrakowskiePrzedmieścieStreet,Hotel Bristoloffersluxuriousaccommodations withelegantdecor,upscalediningoptions, andimpeccableservice.
• InterContinental: Locatedinthecity centerwithpanoramicviewsofthe Warsawskyline,InterContinental Warsawfeaturesspacious rooms,atop-floorswimming pool,multiplediningoptions, andconvenientaccessto majorattractions.
• Hotel Raffles Europejski: A symboloftimelesselegance andsophistication,thishistoric hotelblendsclassicdesignwith modernamenities.Itboasts luxuriousrooms,finedining restaurants,aspa,andaprimelocation neartheOldTown.
• Mamaison Hotel Le Regina: Nestledina historicbuildingneartheVistulaRiver, MamaisonHotelLeReginaoffersstylish rooms,atranquilcourtyardgarden,afitness center,andeasyaccesstoattractionslikethe RoyalCastleandŁazienkiPark.
• Hotel Polonia Palace: CentrallylocatednearthePalaceofCultureandScience,HotelPoloniaPalacefeatureselegant rooms,arenownedrestaurantservingPolishandinternationalcuisine,andarichhistorydatingbacktothe1910s.
• H15 Boutique Hotel: Housedinarenovated19th-centurybuilding,H15BoutiqueHoteloffersspaciousandstylish suitesequippedwithmodernamenities.Italsofeaturesanartgallery,afitnesscenter,andarestaurantserving contemporaryPolishcuisine.
• Sheraton Warsaw Hotel: Withaconvenientlocationnearthemaintrainstationandfinancialdistrict,SheratonWarsaw Hotelofferscomfortablerooms,extensivemeetingfacilities,arooftopbarwithpanoramicviews,andawellnesscenter
• Hotel Warszawa: ThisboutiquehotelcombinesArtDecoelegancewithcontemporarydesign,offeringluxuriousrooms, arooftopterrace,agourmetrestaurant,andaspa.It'slocatednearthehistoricPragadistrictandtheVistulaRiver
Thesehotelsrepresentarangeofstylesandpricepoints,cateringtodifferentpreferencesandneedsoftravelersvisiting Warsaw.
Haveyoueverwonderedwhichisthestrongest currencyintheworld?Ifyouthinkit’stheUS dollar,you’rewrong.Whileitisthemosttraded currencyontheglobalstage,itdoesn'tmeanitis thestrongest.Thereare9strongestcurrenciesin theworldthatareworthmorethanaUSdollar.
Inthisblog,wewillrunthroughthetop10listof thestrongestcurrenciesintheworldin2024.You Junebesurprisedtoseewhatcomesatthetop.
1. Kuwaiti Dinar
Symbol: 1 KWD
INR Value: INR 271.65
USD Value: $ 3.25
TheKuwaitiDinaristhenationalcurrencyofthe stateofKuwait.Itwasintroducedin1960,the sameyeartheKuwaitiCurrencyBoardwas created.Thecurrencyiswellknownforits exchangerate.Thevastquantityofoilthatis accessibleinthemarkethelpstomaintainthis rate.KuwaitiDinarbanknotesareprintedin denominationsof¼dinar,½dinar,1dinar,5 dinars,10dinars,and20dinars.
BahrainiDinarisonethesecondstrongestcurrenciesintheworld. Itisdividedinto1000smallercurrencyunitscalled“fils”.When tradingintheUSdollaryouwillreceive0.38Bahrainidinar
Before1965,BahrainwasusedinthePersianGulfrupeeasits currency.Bahrainidinarbegancirculationin1965andreplaced thePersianGulfrupeeataconversionrateofonedinarto10 rupees.After1973,thisresponsibilityfellunderthecontrolofthe BahrainMonetaryAgency
3. Omani Rial
Symbol: 1 OMR
INR Value: INR 216.89
USD Value: $ 2.60
2. Bahraini Dinar
Symbol: 1 BHD
INR Value: INR 221.50 USD Value: $ 2.65
OmaniRialisthenationalcurrencyoftheSultanateofOman.Itisoneof thethirdstrongestcurrenciesintheworld.Beginningin1970,theOMR wasknownastheRialSaidiandhadavalueequaltotheBritishPound.
ItbecamethecurrencyofOmanafterSultanQaboosbinSaidofficially changedthenameofthecountrytotheSultanateofOman.Themost notabledevelopmentinthehistoryoftheOmanirialtookplacein1970 whenSultanQaboosbinSaidassumedpowerafteroverthrowingand exilinghisfatherSultanSaidbinTaimur.Subsequently,heembarkedona programofeconomicandsocialreform.Hisreformsincludedthe establishmentoftheCentralBankofOmanin1974.TheCentralBank issuesandmanagestheOmaniRial.
4. Jordanian Dinar
Symbol: 1 JOD
INR Value: INR 117.79
Value: $1.41
ThenationalcurrencyofJordanisthe JordaniandinarorJOD,whichearnedthe positionasoneofthefourthstrongest currenciesintheworldtoday.1USdollar istransferableforaround0.71Jordanian Dinar ThiscurrencybecameJordan’s officialcurrencyin1950afteritreplaced thePalestinianpound.
TheBritishPound,alsoknownasthesterlingBritishPound usedintheUnitedKingdom,isoneofthestrongest currenciesintheworld.Thepoundwasfirstintroducedin the1400s.Itisthefourthmosttradedcurrencyglobally, accountingforaround12.8%ofdailytradesintheforeign exchangemarket.ItistheofficialcurrencyofJersey, Guernsey,theIsleofMan,SouthGeorgia,theSouth SandwichIslands,theBritishAntarcticTerritory,and TristandaCunha.
6. Cayman Islands Dollar
Symbol: 1 KYD
5. British Pound
TheofficialcurrencyoftheCaymanIslandsis theCaymanIslandsDollar.Itisoneofthe sixthstrongestcurrenciesintheworld.This currencyisexclusivelyusedintheterritory andholdsafixedexchangeratewiththe UnitedStatesDollar Thefixedexchangerate ensuresstabilityinthecurrencyandfacilitates economictransactionswithintheislands.
7.Gibraltar Pound
Symbol: 1 GIP
INR Value: INR 105.10
USD Value: $1.26
TheGibraltarpoundisoneoftheseventhstrongestcurrenciesinthe world.ItistheofficialcurrencyofGibraltar,aBritishOverseasTerritory locatedatthesoutherntipoftheIberianPeninsula.
TheGibraltarPoundissubdividedinto100smallerunitscalledpence. Theyareavailableincoinsandbanknotes.Coinsareissuedin denominationsof1,2,5,10,20and50pence,aswellas1and2-pound coins.Banknotesareavailableindenominationsof5,10,20and50pounds. GibraltarFinancialServicesCommissionmanagesthecurrency
TheofficialcurrencyofSwitzerlandand LiechtensteinisSwissFranc.Itis consideredoneofthestrongestcurrencies intheworldforbusinessesandinvestors. This,however,isnosurprisethat Switzerlandisoneofthemoststableand wealthycountriesintheworld.TheSwiss Francwasintroducedin1850andwas laterbrieflypeggedtotheeuro.
Symbol: 1 CHF
Value: INR 92.38 USD Value: $1.11
9. Euro
Symbol: 1 EUR
INR Value: INR 90.06
USD Value: $1.08
Euroisthesecondlargestreservecurrencyandthesecondmosttraded currencyworldwide.Itisoneofthestrongestcurrenciesintheworld, holdingtheninthposition.
TheEuroistheofficialcurrencyoftheeuro-zone,encompassing19of27 EuropeanUnionmemberstates.ThesenationsincludeAustria,Belgium, Cyprus,Estonia,Finland,France,Germany,Greece,Ireland,Italy,Latvia, Lithuania,Luxembourg,Malta,theNetherlands,Portugal,Slovakia, Slovenia,andSpain.Itsstrengthandstabilityaredrivenbyfactorslikea strongeconomy,politicalstability,andconsistentlylowinterestrates comparedtoothernations.
ThecurrencyoftheUnitedStatesofAmericaisUSDorUSDollars.Itis the10thstrongestcurrencyintheworld.Allotherunitsofcurrencyacross theglobeareworthlessthanUSdollars.Becauseofwidespreadadoption, theUSdollaralsoaccountsforaround88.3%ofdailytradesintheforeign exchangemarket.Asoneofthestrongestcurrenciesintheworld,theUS dollarplaysanimportantroleintradeandfinance.
Almosteverycentralbankandcommercialbankholdsitastheworld’s primaryreservecurrency.Itissaidthatnocurrencywilleverreplacethe USdollarasthemosttradedcurrency
Conclusion
Itbecomesimportanttounderstandthestrongestcurrenciesintheworld. Thesepowerfulcurrenciesnotonlyshowthestrengthoftheircountriesbut alsotheirinvestmentsandglobaltrade.Ifyou’reinterestedininvestments, knowingaboutthesetopcurrenciescanhelpyoumakebetterdecisions.
10. US Dollar
Symbol: 1 USD
INR Value: INR 83.50
USD Value: $1.00
The Growth of Denim from Workwear to Style Statement
Jeans in today's time have become more than a fashion statement. Everyone owns multiple pairs of jeans, be it for fashion or comfort. But have you ever wondered how this everyday essential item became a part of our lives? Levi’s, the brand popular for its denim collection, introduced ‘waist overalls’ that we now call ‘jeans’. In this article, we will learn more about this iconic brand and how it transformed the fashion world throughout history.
History of Levi’ s
LeviStrauss&Co.isanAmericanclothingcompanyknownworldwideforitsLevi’sbrandofdenim jeans.ItwasfoundedbyaGerman-Jewishimmigrant,LeviStrauss,andJacobDavis,atailorin1853, inSanFrancisco,California.LeviStraussinitiallyemigratedtoGoldRushSanFranciscoandopened hisowndrygoodsbusinesstoservethesmallgeneralstoresoftheAmericanWest.Thecompany's impactgrewsignificantlyduringthegoldrush,anditsoonbecameaprominentnameintheindustry
JacobDaviswasatailorinReno,Nevada.HeusedtobuydenimclothfromLeviStrauss&Co.One day,acustomeraskedhimtoreinforcetornpants,sohecameupwiththeideaofusingcopperrivets tomakethepantsstronger.Jacobdidn'thaveenoughmoneytogetapatentforhisidea,sohewroteto LeviStrauss,proposingtheygointobusinesstogether.Levilikedtheidea,andtheygotapatentforit in1873.Theystartedusingthecopperrivetsintheirjeans,anditbecameverypopular Theybegan makingdenimoverallsinthe1870s.In1890,thepatentfortherivetsbecamepublic,andtheystarted usingnumberstomarktheirproducts.
TheTwoHorseBrand
The Levi's Two Horse concept is a signicant and enduring symbol that has been a part of the brand since 1886. It features a pair of Levi Strauss & Co. waist overalls, the original name for 501 jeans, attached to two horses attempting to pull them apart. The early trademark read, "It's no use, they can't be ripped," visually reinforcing the quality and durability of the pants while being distinctive and unique. This concept was originally called "The Two Horse Brand" until 1928, when the company adopted its Levi's trademark.
The logo was designed with the understanding that not all consumers spoke English as their rst language, and not everyone in the remote West was literate. Hence, it served as a visual identier that allowed immediate recognition of Levi's jeans, catering to a diverse consumer base. It was meant to represent the dual vision that the founders intended to convey: the quality and durability of the product and its authenticity.
Is Levi’s &
LikethebrandsZara,andH&M, Levi’sisalsoafastfashionbrandthat hasbeenquestionedforitsethical practices.'GoodonYou'ratedita middlescoreof"It'saStart"forits sustainabilityefforts.Thebrandhas madesomeprogressinsustainability, particularlyinitsuseofcotton.In 2020,83%ofitscottoncamefrom moresustainablesources,including BetterCotton,organiccotton,and recycledcotton.Ithasalsointroduced sustainablematerialslikeTENCEL lyocell,cottonizedhemp,andrecycled polyesterintoitscollections.Recently, ithasupdateditssustainabilitystrategy withcleargoalstoadvanceitsprogress andmeetstakeholderexpectationsfor environmental,social,andgovernance commitmentsandperformance.
WhileLevi'sdoesn'tuseexoticanimal skin,fur,orangora,itdoesusewool, leather,silk,anddownfeathers.There arealsoconcernsaboutthebrand’s laborjusticeandhumanrights practices.Ithasnotsignedontothe InternationalAccord,anagreementthat ensuresbettersafetyfortheworkers sewingtheirjeans.Peoplehavealso raisedconcernsaboutimprovingthe brand’slaborconditionsandensuring equalrightsandprotectionsforall workersinthefactorieswhereits productsaremade.
Despitethis,thebrandiscommittedto improvingitspractices,reducingwater consumptionthatgoesintoproduction, andadoptingmoresustainableefforts inthefuture.
Sustainable Ethical?
The Iconic 501 Jeans
ThemosticonicjeansofLevi’s,the 501jeans,werefirstreleasedin1873, makingthemover150yearsold.The jeanswereoriginallyintendedtobe durableworkpantsforminersand laborers,buteventuallyevolvedintoa fashionstapleandasymbolof Americanheritage.
The501sarestraight-fit,medium-rise jeanswithnotaperingintheleg.They areknownfortheircomfortablefitand haveaclassic,timelessappeal.The originalfitjeansformenareacultural iconthatholdsaspecialplacein Americanhistory.Variousiconic figures,includingminers,rockstars, andactorslikeMarlonBrando,James Dean,andElvisPresley,thathave contributedtotheirstatusasa quintessentialAmericangarmenthave wornit.Despitetheirlonghistory,the 501jeanshavecontinuedtoevolveand remainrelevant.Peoplehaveembraced themforcenturiesanddesignershave reinventedtheminfreshandrelevant ways,solidifyingtheirplaceinfashion history
The Levi’s 501 jeans are iconic for several reasons.
Ithasundergoneseveraltransformationsthroughouthistory.Fromrelocatingrivetstoremovingbrandedbuttonsandadjusting thedesignduringWorldWarII,thejeanshaveadaptedtochangingneedsandpreferences.
It’sclassicandhasatimelesselegance.Itcanbeadaptedbyeverybodywithoutchangingtocapturetrends.Duetothisquality, awiderangeofindividualscanembraceit.
Levi’s501jeansareknownfortheirsturdyconstructionanddemocraticfit,makingthemmorethanjustasturdypairofpants.
Marketing Strategies for Success
With a history of over 150 years, Levi's marketing strategies have changed and adapted to modern times while staying true to its denim heritage. Let's learn what strategies they have incorporated to mark their name in the fashion industry and make a global name.
CinematicStorytelling
Leviusescinematicstorytellingtoconnect withitstargetaudienceandtobuildbrand awareness.Oneofthemostfamous examplesofitisthe‘GoForth’campaign, whichwaslaunchedin2009.Thecampaign featuredaseriesofshortfilmsthattoldthe storiesofrealpeoplewhowerelivingtheir livestothefullest.Therecentuseof cinematicstorytellingwasthe2021 campaign,‘TheGreatestStoryEverWorn’, thatshowcasedstoriesofpeoplewhohad wornLevi’sjeansthroughouttheirlives. Levishaspartneredwithseveralbrandsand
ImmersiveShoppingExperience
Levibrick-and-mortarstoresaredesignedto createimmersiveshoppingexperiences.Its storeshaveinteractivedisplaysdesignedto showcaseproductversatilityoreducate shoppersaboutfit,washoptions,or constructiontechniques.Italsohas augmentedreality(AR)try-ontechnology inmanyofitsstores.
EmbracingAuthenticityandHeritage
OneofthekeymarketingstrategiesofLevi’shasbeen embracingauthenticityandheritage.Ithasalways focusedonproducinghigh-qualitydenimproductsthat canwithstandwearandtear Thishashelpedthebrand inbuildingthetrustoftheconsumers.Ithasalsoalways highlighteditstiestoAmericancultureandhistory.The brandusesclassicAmericansymbolslikecowboysand horses,andworkswithfamousAmericanartistslike RoyRogers,toshowthatitisatrulyAmericanbrand.
StayingRelevant
Levi’sconstantlyevolvesitsmarketingstrategiestostay relevantandtrendy.Itunderstandsitstargetconsumers, knowswhattheywant,andcreatesmarketingcampaigns aroundit.Italsocollaborateswithcelebritiesand influencestoreachthetargeteddemographic.These partnershipshelptogiveLevi’sjeansasenseof authenticityandcredibility.Italsohasahugesocial mediapresenceandutilizesittostayup-to-datewiththe latesttrends.
RetailCollaborations
retailerstolaunchlimitededitioncollectionsornewproducts. Thishelpsincreatingasenseofexclusivityandexcitement aroundtheproduct.SomeofthesebrandsincludeSupreme, Off-White,andJustinBieber Thesepartnershipshelpedthe brandreachawideraudience.
MARKETING REVENUE
Levi’s net revenue in 2023 was $6.17 billion, a 0.17% increase from 2022 revenue. Over the years, it has seen growth and popularity among the youth and adults. While it has a lot to work towards its sustainable approach, it has made a name in the fashion industry and is synonymous with durability, comfort, and style.
5 Mistakes to Avoid
When Planning a Business Event
Planningabusinesseventcanbebothanexcitingand dauntingexperience.Whiletheresultsareoftenwell worthit,thereisalsoalotatstake.Fromyourbrand reputationtonetworkingopportunities,it’scrucialto getitright.Thankfully,thereisasimplewaytoensure overallsuccess.Byknowingwhattostayclearofand doingyourresearch,youcanreducethechancesof anymishapsalongtheway.Interestedinlearning more?
Belowwearegoingtodiscussfivemistakesthat youmustavoidwhenplanningabusinessevent:
1.Neglectingtodefineclearobjectives
Withoutclearobjectives,youreventcanlackdirection andpurpose.ThisJunethencauseyoutowaste resourcesandpotentiallymissvaluableopportunities. Startbyaskingyourselfwhatyouwanttoachieve.Are youlookingtobuildbrandawareness?Orfoster industryrelationships?Onceyou’vedefinedyour objectives,youcantailortheeventtomeetthese goals.Ifyou’restillunsurewheretogetstarted,click here.Thearticletalksaboutcustomercentricityand howitworksbackwardswithintheeventproduction industry
2.Underestimatingbudgetrequirements
Budgetingisoneofthemostcriticalaspectsofevent planning.Underestimatingcostscanresultinfinancial strainandpotentiallycompromisethequalityofyour event.It’svitalthatyoucreateadetailedbudgetthat outlinesallofyourexpenses,suchascatering, marketing,venue,andacontingencyfund.Itshould alsobereviewedandadjustedregularlytoensurethat youstayontherighttrack.
3.Ignoringmarketingandpromotion
Eventhebest-plannedeventwillfallflatwithouteffective marketing.Failingtopromotetheoccasioncanleadtolow attendanceandlimitedengagement.Whenplanningabusiness event,besuretodevelopacomprehensivemarketingplanthat includessocialmedia,emailcampaigns,andpartnershipswith industryinfluencers.Ontopofthis,startpromotingwellin advancetokeepthemomentumgoinguntilthedayarrives.
4.Notunderstandingtechnicalrequirements
Fromsoundandlightingtoonlineregistrationsystems,technical glitchescancompletelyderailyourevent.Underestimatingor notunderstandingtheseAVrequirementscancontributetoa poorattendeeexperienceandlast-minutescrambles.Conducta techauditandtestequipmenttoensurethatitworkscorrectly Ideally,youshouldhireaneventproductioncompanyorhave techsupportstaffonhandtoassistwiththis.Theyhavethe correctknowledgetoensurethateverythingrunssmoothly
5.Failingtoengagetheaudience
Finally,amistakeyoucertainlydon’twanttomakeisfailingto engagetheaudience.Forgettingtoincludethemoftenresultsin apooratmosphereandcanpotentiallydamageyourreputation. Includeinteractiveelementsthroughouttheeventtokeep everybodyinterested.Thiscouldbethingslikeworkshops,live shows,Q&Asessions,andmore.Youcouldevenoffersomefun activitiestomakethedaytrulymemorable.
FinalWords
Planningabusinesseventforyourbusinessrequirescareful attentiontodetail.Byavoidingthesecommonmistakes,youcan createanoccasionthatnotonlymeetsbutexceedsyour objectives.Goodluck!
