The Most Iconic Healthcare Leaders To Watch In 2024

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F r o m E d i t o r ’ s D e s k

WelcometothelatesteditionofTheEnterpriseWorld,whereweshinea spotlightonthemostinfluentialfiguresshapingthefutureofhealthcare in2024.Inthisissue,titled"TheMostIconicHealthcareLeadersto Watchin2024,"wepresentcompellingstoriesofvisionaryleaderswhoare revolutionizingthehealthcarelandscapewiththeirinnovativeideas,transformative strategies,andunwaveringcommitmenttoimprovingpatientoutcomes.

Asthehealthcareindustrycontinuestoevolveatarapidpace,drivenby technologicaladvancements,demographicshifts,andchangingconsumer expectations,theroleofvisionaryleadershasneverbeenmorecrucial.From healthcareprovidersandresearcherstoentrepreneursandpolicymakers,the individualsfeaturedinthisissuearedrivinginnovation,fosteringcollaboration,and addressingsomeofthemostpressingchallengesfacingthehealthcaresectortoday.

Throughtheirgroundbreakinginitiatives,theseiconichealthcareleadersarenotonly shapingthefutureofmedicinebutalsomakingaprofoundimpactonthelivesof patientsandcommunitiesaroundtheworld.Fromadvancingprecisionmedicineand digitalhealthsolutionstopromotinghealthequityandaccesstocare,theireffortsare reshapingthewayhealthcareisdelivered,experienced,andperceived.

Inthisissue,weinviteyoutoexploretheinspiringstoriesofhealthcareleaderswho arepushingboundaries,challengingconventions,andleadingthechargetowardsa healthier,moresustainablefuture.Theirvision,passion,anddedicationserveasa beaconofhopeandinspirationforallthosestrivingtomakeadifferenceinthefield ofhealthcare.

JoinusaswecelebrateTheMostIconicHealthcareLeaderstoWatchin2024and discoverthetransformativeimpactoftheirleadershiponthefutureofhealthcare.

Warmregards

Shalmali W. halmaliS

F r o m E d i t o r ’ s D e s

Forthecoverreadabout-

Undertheleadershipof theConsumerChoiceCenterisa Frederik, globaladvocacygroup.Itstandsoutamongthenumerousnonprofit advocacygroupsintheUSandEuropeanUnionfocusedonpolicy change.Whilemanygroupsfocusonspecificissuesorregions, Frederik'sorganizationprioritizesrepresentingconsumersworldwide asadistinctinterestgroup.TheConsumerChoiceCenteradoptsa globalperspectiveinadvocacyeffortsacrossmorethan100countries. ItmaintainsapresenceincapitalssuchasWashington,Brussels, Ottawa,Brasilia,London,Geneva,andKualaLumpurtoadvocatefor consumerrightsandinterests.

TheConsumerChoiceCenter,ledbyFrederik,isagrassroots organizationandmovementforconsumers.Frederik'sleadership philosophyfocusesonempoweringindividualstotaketheleadand rejectstop-downdirectivesforeffectiveadvocacy.

L E A D E R S I N S P O T L I G H T

Frederik Cyrus Roeder 12

C O N T E N T S

How to Best Explore the Holy City of Charleston SC?

42 CASE STUDY upshot Beyond Rides: How Uber is Fueling Growth in the Transportation Industry

Top 10 Most Popular Jordans of All Time

22

32 blog

The Latest Phishing Scams and How to Avoid Them

50 article

Cover Story

Cyrus Roeder Frederik

A Visionary Leader Shaping Consumer Policies

Consumer Choice Center Managing Director

Consumeradvocacyisvitalinensuringfairtreatmentforconsumers, promotingproductsafety,andmaintainingtransparencyinthemarketplace. Leadersinthisfieldareessentialindecidingwhichissuestofocuson,leading awarenesscampaigns,andadvocatingforchangethroughmediaand lobbying.Theyalsocollaboratewithstakeholderstoincreasetheirinfluence, educateconsumersabouttheirrights,andmonitorindustryandregulatory changes.

FrederikCyrusRoeder,ManagingDirectoroftheConsumerChoice Center,anindependentandnon-partisanconsumeradvocacygroup.The organizationadvocatesforfreedomofchoiceandinnovationineverydaylife. WithabackgroundasaHealthEconomist,Frederikisinterestedinusing innovationtoenhancepatienthealthcaredelivery

FromProtesttoAdvocacy

Inthesummerof2014,Frederiklivedin Berlin,Germany,whereheobserved Europe'staxidriversprotestingagainst competitionfromride-hailingapps.Asa consumerwhovaluesride-hailingapps,he wassurprisedthattraditionalconsumer rightsgroupsdidnotsupportchoiceand competition.Withthehelpoftwofriends, Frederikorganizedasmallprotest highlightingtheimportanceofconsumer choice.Theabsenceofrepresentationfor consumerswhoprioritizeinnovationand choiceinthesediscussionsprompted Frederiktorecognizetheneedfora platformfortheiradvocacy This recognitionmarkedthebeginningofthe ConsumerChoiceCenter.

SettingtheStandard

UndertheleadershipofFrederik,the ConsumerChoiceCenterisaglobal advocacygroup.Itstandsoutamongthe numerousnonprofitadvocacygroupsinthe USandEuropeanUnionfocusedonpolicy change.Whilemanygroupsfocuson specificissuesorregions,Frederik's organizationprioritizesrepresenting consumersworldwideasadistinctinterest group.TheConsumerChoiceCenter adoptsaglobalperspectiveinadvocacy effortsacrossmorethan100countries.It maintainsapresenceincapitalssuchas Washington,Brussels,Ottawa,Brasilia, London,Geneva,andKualaLumpurto advocateforconsumerrightsandinterests.

FlexibilityandFreedom

TheConsumerChoiceCenter,ledby Frederik,isagrassrootsorganizationand movementforconsumers.Frederik's leadershipphilosophyfocuseson empoweringindividualstotakethelead andrejectstop-downdirectivesfor

effectiveadvocacy Theorganization investsinconsumeradvocatesacross variousnationsandsupportsamobile workforce,allowingemployeestowork andresideflexibly.Embracingremote workisanessentialaspectofthecultureat theConsumerChoiceCenter.Italignswith itsvisionofaworldwhereconsumershave abundantchoices,startingwithgrantingthe teamforfreedomtochoosetheirwork environment.

InvestinginImpact

Frederikvaluesthededicationofskilled consumeradvocatesworldwide.The ConsumerChoiceCenterintentionally investsinindividualswhoarecommittedto promotingconsumerwelfareandchoice. Theseindividualshavethepotentialto makeameaningfulimpactindependently oftheorganization.Frederikbelievesthat peoplearetheorganization'smostvaluable assetanddirectseffortstowardincreasing mediacoverageonconsumerissues.They alsoprioritizecreatingpolicyprimersfor lawmakerstohelpthemunderstandthe impactsofpolicies.

SustainableProgress

TheConsumerChoiceCenterpromotes policiesthatsupportgrowth,individual lifestylechoices,andtechnological innovationforitsthousandsofmembers andsocietyasawhole.Throughresearch andeducationalcampaignsaimedat policymakersandthegeneralpublic.

Cover Story

The following are the pillars of its work:

Fit for Growth:

TheConsumerChoiceCenterbelievesthatconsumersshould haveaccesstosafeandscientificallyvalidatedinnovations, technologies,andotherscientificadvancements.Itaimsto educateconsumersontheimportanceofunbiasedscientific informationandinformpolicymakersaboutthelimitationsof politicalinfluenceinscientificissues.Theorganization’smain goalistopromoteconsumerchoiceandsupportscientific innovationinareaslikehealthcare,foodproduction,and consumersafety.Itadvocatesforapolicyframeworkbasedon sciencethatencouragesinnovation,consumerchoice,and incentivesforscientificadvancements.

Lifestyle Choices:

Theorganizationadvocatesforconsumerindependence, promotingtheabilitytomakeinformeddecisionsandaccessharm reductiontools.Italsoworkstowardsexpandingchoicesin variousareassuchasfashion,food,andlifestyle,aswellas advocatingforreformsinhousing,transportation,healthcare,and education.ConsumerChoiceCenter’sresearchandguideshelp membersidentifyconsumer-friendlylocationsandcommunities thatsupportthesharingeconomy.Throughoutreachto policymakersandthepublic,itrecommendspoliciesthat prioritizeLifestyleChoiceandemphasizetheroleofconsumersin theeconomyforaprosperousfuture.

BeyondBoundaries

Usingagrassrootsapproachtoadvocacy anddynamismishighlyvaluedby ConsumerChoiceCenter.Itsadvocates areactivelyinvolvedinvarious regulatorymatters.Itincludesvideo games,sportsbetting,beerandwine distribution,healthcareinnovation, socialmedia,dataprivacy,andthe futureofTikTokintheUnitedStates. Thislistonlyscratchesthesurfaceofthe organization’sareasoffocus.Whenever acausealignswithitsmissionof enhancingorprotectingconsumer choice,thededicatedstaffispreparedto addressitundertheumbrellaofthe ConsumerChoiceCenter.

EthicalStandards

TheConsumerChoiceCenterrelieson supportandfundingfromprivate donors.AccordingtoitsCodeofEthics, theorganizationmaintainsstrict editorialindependenceandensuresthat fundersdonotinfluenceeditorial decisions.

ItrecognizesthetransformativeimpactoftheInternetandmobile connectivity.Itadvocatesforincreasedaccesstobroadservices andproductsthatareaffordableandconvenientforconsumers worldwide.Theorganizationemphasizestheadvantagesofinstant moneytransfers,thetokeneconomy,streamingservices,highspeedInternet,andothertechnologicaladvancements.Itasserts consumerrightstoaccesstheseinnovationsglobally.Consumer ChoiceCenter’sresearchandoutreachworkaimstosteer policymakerstowardpoliciesthatsupporttechinnovationinline withtheirvisionofprogress,abundance,andprosperityforall.

SupportfortheConsumerChoice Centercomesfromvarioussources, includingcorporations,individuals,and foundations.Theorganizationoffersa tieredmembershipmodel,allowing supporterstocontributeannuallyat silver,gold,orplatinumlevels.

Throughoutitshistoryandcurrently,the ConsumerChoiceCenterhasreceived fundingfromdiverseindustriessuchas energy,fast-movingconsumergoods, nicotine,alcohol,airlines,agriculture, manufacturing,digitalservices, healthcare,chemicals,banking, cryptocurrencies,andfintech.

From Ideas to Market

Followingarethechallenges,theimportanceofintellectualpropertyrights,andthenecessaryactionstonurture innovationinEuropeandglobally

Europe and Global Innovation: The Importance of Intellectual Property Rights

Current Threats to Innovation

Populistmovementsadvocateweakeningintellectualproperty rights.

Thisjeopardizesongoingmedicaladvancementscriticalfor diseasemanagement. Challenges Requiring Innovation

Feedingagrowingglobalpopulation. Addressingtheimpactsofclimatechange.

Need for Innovation Policy Framework

Intellectualpropertyrightsarevitalforcontinuousinnovation. Scholarsemphasizetheirroleinfosteringinnovativesocieties.

Call toAction for European Leaders

Urgentmeasuresareneededtosupportinnovation-friendly policies.

Ensurepatientsbenefitfrommedicaladvancements. Consequences of IPRights Erosion

Underminesinnovationandharmspatientswithuntreatable diseases.

WeakensEU’sglobalpositiononpatents. Trade Policy Recommendations

FavorablepoliciesforinnovativeproductsfromtheUK. Promoteandprotectintellectualpropertyrightsglobally

Impact of Eu’s Innovation Stance

Pushingawayinnovationcouldleadtoinnovationsthriving elsewhere.

Consumersmissoutonthebenefitsofinnovativesolutions.

How to Best Explore the Holy City of

There is a reason several tourist websites like Travel and Leisure have included Charleston in their top cities list. Located on the Atlantic coast, the beauty of the “Holy City” captivates you instantly with its rich history, culture, and southern heritage.

Now, we understand, all that piece of information may not be enough when traveling to Charleston, especially for rst-time visitors. You’ll want to know all the best spots to eat, places to visit, and more, to truly seal the deal.

*Drum Rolls* We are here to help you do exactly that—ensure you have the best time in Charleston SC.

HowtoNavigatetheCity?

Let’sbehonest:Charleston’sPublic transportisnotsomethingtowrite homeabout.WhileCharlestonArea RegionalTransitAuthority(CARTA)is agoodoptioninthemetroarea,itisn’t perfecteitherandyoucouldface serviceissues.

Servicesyoucanobtain:

• TheDASHTrolley:Free downtownservicethatstopsat majortouristattractions.

• CARTAFareService: Reach CHSAirport,Amtrakstation,and GreyhoundTerminals

• TaxiorCabServices

DowntowninCharlestonSChas severalwalkabletouristspots.While Uber,Lyft,andothertraditionaltaxi servicesareavailableintheentirecity, youcanalsooptforservicessuchas BikeTaxi,Rickshaws,orPedicabs.

• Bikes

Despitetheavailabilityofbikerentals likeAfordbikeandHolySpokes,the areaisn’tidealforbikes.Reason?The construction,traffic(vehicles+ pedestrians).

Beyondthat,whywewouldn’t recommendbikingherebecauseit’sa touristarea.Manytouristdriversand pedestriansarefirst-timevisitorswho areunfamiliarwiththeroutesand mightmoveinanunpredictable manner,causingchaos.

Howistheclimate?

Thecityisgenerallyassociatedwithhumidityandsub-tropicalclimate—hotsummers andmildorcoolwinters.Thecitywasbuiltonaformermarshland.Unfortunately,that alsomakesitpronetofloods.Werecommendthisflood-pronemapthatwouldhelpyou avoidroadsduringheavyorsuddenrains,especiallyindowntowninCharlestonSC.

Inextremelyhottemperatures,werecommendcarryingabugspraytotacklemosquitos andotherflyingcreaturesofthatsort.TheareacanalsobevulnerabletoHurricanesand tropicalstorms—makesureyouchecktheforecastinadvance.

BestSeasontovisitCharleston

Whileyoucanvisitthecityatanytimeoftheyear,herearethespecificstohelpyou picktheperfectmoment

• Spring:

Hotelpricessurgesignificantlyduringspring.Oneoftheprimaryreasonsforthisprice increaseistheSpringWeddingSeasonandtheheavyfestivalseason.Iffestivalsare yourthing,you’reinforatreat—youcanvisittheWineandFoodFestival,Fashion Week,SouthEasternWildlifeExpo,PiccoloSpoleto,andmore.

TheweekendoftheCooperRiverBridgerunisoneofthebusiesttimes.Moreover, thereisalsoaflower-townfestivalinSummervilleonthesameweekendandother eventslikeCajun.

• Summer:

Naturally,beachesarethepopularchoiceduringthesummer Youcansetupbasecamps asothersormaketripsacrossCharleston.Wanttoknowthebestbeachestovisit?Letus tellyou.

Best Beaches in Charleston SC

1. KiawahIsland

Whetherwithfamilyorasacouple,youcanhavea relaxingtimeonthisislandonbeachesspreadacross10 miles.Kiawahalsoincorporatesaworld-classresortand ashoppingvillage.

Youcanalsoexplore:

• Fishing

• NatureTours

• Health&Wellness

• Golf

• BicycleRentals

• Boating&WaterSports

• Tennis

2. FollyBeach

Thisistheclosestbeachtodowntown.Aperfect destinationforalaid-backindulgence,thisisaheaven forsurfersandfishermenalike.Beyondthat,thereare alsonumerousrestaurants,bars,andlivemusictoenjoy

Youcanalsoexplore:

• Kayaking

• Sailing

• Photography

• Paddle-boarding

3. SullivansIsland

Oneofthebestspotsforseafoodlovers,theislandis locatedintheheartoftheHarborandnexttotheIsleof Palms.AtSullivans,you’llbegreetedwithwidespread beachesandwatersports,historyandfolklore,andlocal restaurantsandshops.

Youcanalsoexplore:

• Kayaking

• Sailing

• Photography

• Fishing

• Kiteboarding

• Paddleboarding

4. IsleofPalms

IsleofPalms,alsoknownasIOP, usuallycaterstofamiliesandcan beconsideredatoned-down versionoftheFolly.Thebeach offersabundantamenities.

Youcanalsoexplore:

• Golf

• Kayaking

• Sailing

• CharteraBoat

• Photography

• Tennis

• Fishing

• Surfing

• Paddleboarding

• FallHotelpricesjumpback up,asCharlestonexperiences asecondWeddingseason.

• Winter:Thisistheoff-peak seasonwhenthehoteland rentalpricesarereasonable orofferedatadiscount.

Unskippable Food Places

Whileresearchingthefoodinthecity,wecameacrossthislistby theReddituseru/rjohnson182,whichaptlysumsupthefood scene.

FineDining:

• Splurge-worthy:EdmundsOast,FIG,ChezNous,Maison, Vern's,RKitchen

Seafood:

• HighlyRated:167Raw,TheOrdinary,ChubbyFish, Bowen'sIsland,CodFather.

Burgers:

• Casual:LittleJack'sTavern,Paddock&Whisky,Felix,JL's SouthwestBrisketBurgers,BaratHusk

Steak:

• High-End:Hall'sChophouse,OakSteakhouse

Pizza:

• Sit-Down:EVOPizzeria,Renzo

• Take-Out:ParkPizza

Barbecue:

• PopularSpots:LewisBarbecue,HomeTeam,KingBBQ

SoulFood:

• ClassicSouthern:Bertha's,Nigel'sGoodFood

EthnicCuisine:

• Italian:Melfi's,Indaco

• Asian/Sushi:JackrabbitFilly,Kanpai,SushiWaIzakaya, XiaoBaoBiscuit

• SpanishTapas:Malagon,Estadio

Breakfast:

• QuickBites:MarinaVarietyStore,WaffleHouse

• Sit-Down:TheDaily,MillersAll-Day

Brunch:

• Trendy:PinkCactus,Park&Grove

Drinks:

• Breweries:HolyCityBrewing, Coast,Commonhouse,Edmunds OastBrewery,Westbrook,The BrewCellar(beerbar)

• Cocktails:Stems&Skins,Gin Joint,Proof

• Wine:Stems&Skins,Bin152, BarRollins

• CoffeeShops:Orangespot,Kudu SummingUp

Fromthereligioustolerancethatgave itthename“HolyCity”todelicious cuisineandturquoisebeaches, Charlestonhassomethingalluringfor everyone’staste—makingitamustvisittouristdestination.

Are you a sneaker lover? Do you love collecting branded shoes? One of the popular sneaker brands is Air Jordan which is popular not only among common people but also among players and athletes. Jordans are more than footwear. They are not only fashion statements but also symbols of style, status, and personal expression. In this article, we are going to list down the top 10 most popular Jordans of all time.

TOP 10 MOST POPULAR JORDANS YEARS RELEASED

Jordan 1 ‘Chicago’

Jordan 3 ‘Black Cement’

Jordan 5 ‘Fire Red’

Jordan 4 ‘Bred’

Jordan 11 ‘Concord’

Jordan 6 ‘Black Infrared’

Jordan 1 Retro High ‘Pine Green’

Air Jordan 3 Retro ‘UNC’

Jordan 11 ‘Bred’

1985, 1994, 2013, 2015

1988, 1994, 2001, 2008, 2011, 2018

1990, 2000, 2008, 2013, 2020

1989, 1999, 2008, 2012, 2019

1995, 2006, 2011, 2018

1991, 2000, 2010, 2014, 2019

1995, 2001, 2008, 2012, 2019 2018, 2020 2018, 2020

Air Jordan 4 Retro ‘What The’ 2019

Jordanswasfirstreleasedin1985byMichaelJordan,afamousbasketballplayer.Hehadsignedafive-year endorsementdealwithNikeandreleaseditsfirstshoe,AirJordan1,whichisstillpopulartothisday.In1986,theAir JordanIIwasintroducedtotheworld.Butitwasn'tuntil1988thatAirJordanstrulybecameiconic.Atalentedarchitect turneddesignernamedTinkerHatfieldmadeaboldmove.HedecidedtoremovetheNikeSwooshfromtheshoesand replaceitwithanewlogocalledthe'Jumpman'.

ThissimplechangetransformedtheAirJordansfrombeingjustbasketballshoestobecomingamust-havefashion statementforthestreets.Fromthatmomenton,AirJordansbecamemorethanjustathleticfootwear-theybecamea symbolofstyleandculture.Throughthisarticle,let'sexplorethemostpopularJordansofalltime.

JORDAN 1 ‘CHICAGO’

TheAirJordan1RetroChicagoisoneofthemostpopularJordansand waslastreleasedin2015,andisadreamcometrueforcollectors. However,theyarenoteasytofindbecausetheyhavebecomeamust-have forstreetballersandbasketballfans.SinceappearingonTheLastDance, apopulardocumentaryseries,theChicagocolorschemehasbecome incrediblypopular.ButifyouhavearoundAUD4000tospare,youcan stillgetyourhandsonapairoftheseiconicshoes.

JORDAN 3 ‘BLACK CEMENT’

In2018,ThefamousJordan3RetroOGwasreleased,markinga newchapterforthebrand.Whatmadethesesneakersstandoutwas thereturnoftheoriginal'NikeAir'brandingontheBlackCement colorway,somethingthathadn'tbeenseensince2001.Theseshoes areknownfortheiriconicelephant-printdesign,whichaddsaunique touch.Theywerereleasedonthe55thbirthdayofMichaelJordan. So,everypairofthesesneakerscarriesalittlecelebrationwiththem.

JORDAN 5 ‘FIRE RED’

Youmightbesurprisedtolearnthatthe5FireRedRetroOGis actuallyoneofthenewestadditionstotheAirJordancollection. Itwasreleasedinearly2020tocelebratethesilhouette's30th anniversary.Thisversionoftheshoelooksalmostidenticalto theoriginalpairfrom1990.Ithasasleekwhiteleatherupper andaboldblackmidsolewithFireRedaccentsintheshapeof sharkteeth.Thesefeatureshavemadeitoneofthemostbeloved, sought-after,andoneofthemostpopularJordansofalltime.

JORDAN 4 ‘BRED’

Somethingsnevergooutofstyle,andtheAirJordan4,oneofthe mostpopularJordansofalltimeisaperfectexampleofthat.The 'BlackCement'or'Bred4'isaclassicdesignthathasstoodthetestof time.Theseshoeshavearedsole,ablackupperwithgreyaccents, andawhitemidsolewithblack,white,andgreydetails.Whilethey maylookabitchunkiercomparedtonewerdesigns,there'sno denyingthattheseJordansaresomeofthemoststylishandattractive onesevermade.

JORDAN 11 ‘CONCORD’

In1995,MichaelJordanmadeabigimpactintheworldof sneakerswithapairofAirJordanXIs.Theseshoeswere specialbecausetheyhadauniquedesignthatnoonehadseen before.Theyhadashinypatentleatherupperandasee-through sole.Evenaftermorethan30years,theConcordXIisstill consideredoneofthegreatestAirJordanshoesevermade.And becauseofthenumber45onthebackoftheshoe,ithas becomeahighlysought-afteritemforcollectors.

Jordan11‘Bred’

Jordan6‘BlackInfrared’

WhenitcomestoAirJordansneakers,theINFRARED colorisconsideredthebest.TheJordan6INFRAREDhasa blackupper,blackmidsolewithredaccentsandaseethroughsole.Thisshoeisnotonlyextremelypopularbut alsoholdsaspecialsignificance.It'sthesameshoethat MichaelJordanworewhenhewonhisfirstchampionshipin 1991.

Jordan1RetroHigh‘PineGreen’

Addingtothe"BlackToe"collection,thesePineGreen Retrohigh-topsneakersarenotonlyconsideredsomeofthe greatestAirJordanshoesevermade,buttheyarealsoa favoriteamongCelticsfans.TheupperpartofthisJordan1 RetroHighismadefromwhitetumbledleather Thedesign iscompletedwithablackleatherSwoosh,asail-colored midsole,andapinegreenoutsole.

AirJordan3Retro‘UNC’

The2020editionoftheseclassicAirJordanshasawhite tumbledleatherupperwithgreyelephantprintmudguards andvalorblueaccents.Thesesneakerswereoriginallymade inaspecialcolorwayforstudentsattheUniversityofNorth Carolinabuthavesincebeenmadeavailabletothepublic.If you'relookingtobuyapair,expecttopayaroundAUD600.

TheAJ11BredisalegendarypairofAirJordansthat werefirstworninApril1996duringNBAgames. Theyareknownforbeingplayoff-readyandare consideredoneofthemostsought-afterJordansthat moneycanbuy Theversionmentionedhereisthe 2019edition,whichwasthefirstreleaseofthisstyle insevenyears.Theseshoesholdaspecialplace amongMichaelJordan'smostcoveteditemsandare widelyregardedasoneofthegreatestAirJordan shoesevermade.

AirJordan4Retro‘WhatThe’

TocelebrateMichaelJordan's30thanniversary,a specialeditionoftheJordansneakerscalledthe "WhatThe"colorwaywasreleased.Thesesneakers areconsideredoneofthemostattractiveJordansever made.TheblueAJ4designcombinesdifferentcolors likewhite,cement,militaryblue,firered,andblack. Theheeltabsalsohavethe'NikeAir'branding, addingastylishtouchtotheshoes.

Thesewerethetop10mostpopularJordansofall timethatyoumustaddtoyourcollectionofshoes. Withtheirelegantdesignandcolor,thesesneakers aren’tjusticonicbutamust-haveaswell.

Uberemergedasatransformativeforceinthefieldofglobaltransportation thatconnectscustomerstodriversthroughinnovativemobileplatforms.

“Igniteopportunitybysettingtheworldinmotion”isamissionofthe organizationanditoperatesin900citiesworldwide.Moreover,ithas representedamultifacetedbusinessmodelbyofferingride-hailing,food delivery,andfreightlogisticsservices.Itleveragesadvancedtechnologieslike GPStrackingandmachinelearningthatcancopewithredefinedurban mobility.Despiteanycontroversiesandchallenges,Uber’scommitmentto excellenceisnever-endingandinthisarticle,wearegoingtostudyhowthe companyconqueredmountainsofsuccess.

HistoricalBackground

GarrettCampandTravisKalanickfoundedUberin2009fromthefrustrationofnotbeingabletohailacabinSanFrancisco. Initially,thebusinessmodelfocusedontheideaofsendingarequesttobookacabbyusingamobileandconnectingthem withnearbydrivers.Byprovidingamoreconvenientandefficientway,thiscabservicedisruptedthetraditional transportationindustry.ItwasnamedUberCabandlaterchangedtoUberasitexpandeditsservicesbeyondtaxisincluding UberX,UberPools,andUberEats.Thisexpansionmarkedthebeginningofthecompanyfromasimpleride-hailingserviceto aglobaltechgiantrevolutionizingtransportationandlogistics.

RevenueStreams

Intermsofitssuccess,manyfactorscontributed toit.Robusttechnologyisatthecenterofitdue towhichuserexperienceregardingbookingand cancelingthecabhasimprovedinadditionto thepaymentprocess.Togeneraterevenue,it chargesriderstheride-hailingfeesforeachtrip withacommissionfromdrivers’faresasa servicefee.UberPassandUberRewardsare partofitssubscriptionservicesthatoffer additionalrevenuestreamswithbenefits regardingdiscountedfaresandfreedeliveryfor UberEatsformonthlyandyearlyfees. Additionally,itmonetizesitsplatformthrough advertisingpartnershipswithbusinessesand brands,alongwithrevenuefromventuressuch asUberFreightandUberHealth.

EconomicContribution

Intermsofjobcreation,Uberisprovidingjobsto unskilledgigworkersinurbanareaswithoutany socialsecurity.Byofferingadjustableemployment opportunitiesasindependentcontractors,Uber encouragescountlessindividualstoearnincomeon theirown.Throughthis,theappisimmensely contributingtoworkforceparticipationandthe globaleconomy.Duetothegrowthin transportation,thereisariseinmobility,tourism activities,andlocalbusinesses.Furthermore,the apphasreshapedtransportationpatternsby redefiningwaysofhowpeoplemovewithincities. Duetoconvenientandon-demandcabservices, peoplearedivertedfrombuyingandowningcars duetolesscongestionandlowerairpollutionwith increasedpublictransitoptions.

BrandingandMarketingStrategies

Inresponsetothecrisisandchallengingsituations,Uber hasimplementedvariousmarketingandbranding strategiestoupholdcustomertrustandbrandreputation. Itemphasizedtransparencyandaccountabilityby apologizingandcorrectingactionsthroughsocialmedia campaigns.Itsdigitalmarketingteamleveragedexposure tosocialmediaandprovidedreal-timeupdatesonservice improvements.

Investinginproactivemarketingandbrandinginitiatives, Uberhashighlighteditscommitmenttosustainability, innovation,safety,etc.Theappensuresvehiclesafety standardsalongwithparticipatinginenvironmental initiatives.Furthermore,ithascollaboratedwith reputableorganizationsandinfluencerstoamplify positivemessagingandrebuildstakeholdertrust.These effortsreflectitsproactiveapproachtomanagingcrises andreinforcingitsbrandimageamidstchallenging situations.

FutureOutlookoftheTransportationIndustry

Autonomous Vehicles: Investmentinself-driving cartechnologycouldsignificantlyalterthegame. Driverlesscarscouldreducecostsandfurther improveefficiency

Urban Mobility Solutions: Byintegratingvarious transportationoptions(bikes,scooters,publictransit) intotheirapp,Ubercanbecomeaone-stopshopfor urbanmobility.

Logistics Powerhouse: TheexpansionofUber Freight'sreachandserviceshasthepotentialto disruptthetraditionallogisticsindustry,offering moreefficientanddata-drivenfreightmovement.

Conclusion

Insummary,thecasestudyhighlightsits groundbreakingjourneyintransforming urbanmobility.Fromitsinceptionasa ride-hailingstartuptoitsglobaltech dominance,Uberhasrevolutionized transportation.Despitechallengeslike regulatoryhurdlesandcompetition,its resilience,andinnovationcontinueto shapetheindustry.Asitchartsitsfuture path,itsimpactremainsprofound, reshapinghowwenavigatecitiesand definingthefutureoftransportation.

PHISHING SCAMS & HOW TO AVOID

THEM?

Intheever-evolvinglandscapeofcybersecurity,phishingscamsremain

aconstantthreat,adaptingtotechnologicaladvancementsandthe changingdigitalhabitsofinternetusers.Thesescams,designedto trickindividualsintorevealingsensitiveinformationsuchaspasswords, financialdetails,andpersonalidentificationnumbers,haveseena significantevolutioninbothsophisticationandexecution.Thisarticle delvesintothelatestphishingtechniquesandofferscomprehensive strategiestosafeguardagainstthem,withaspotlightontheroleofsecure VPNsolutions,inenhancingonlinesecurity.

UnderstandingPhishingScams

Phishingscamsinitiallytooktheform ofemailspretendingtobefrom legitimateinstitutions,requesting urgentactionfromtherecipient. However,theirscopehasbroadened, encompassingvariousformssuchas SMSphishing(smishing),voice phishing(vishing),andeven sophisticatedspearphishingtargeting specificindividualsororganizations.

TheRiseofSophisticatedPhishing Techniques

Recenttrendsindicateashifttowards moreelaborateschemes:

DeepfakeTechnology:Scammersuse AItomimicvoicesorcreate convincingvideomessages, impersonatingtrustedfigurestorequest sensitiveinformation.

COVID-19RelatedScams: Exploitingtheglobalpandemic, fraudsterssendphishingemailsor messagesundertheguiseofhealth organizations,offeringvaccines,health products,orfinancialaidtoextract personaldata.

SocialMediaPhishing:Withthe surgeinsocialmediause,attackers nowcreatefakeprofilesorsend maliciouslinksthroughdirect messages,exploitingthetrustbetween friendsandfollowers.

Spearphishingandwhalingattacks havebecomemoreprevalent,where attackersconductextensiveresearchon theirtargetstocraftpersonalized messages.Theseemailsoftenmimic thetone,style,andcontentassociated withtheindividual’sknowncontactsor organizations,makingthem particularlydifficulttoidentifyas scams.

HOW TO PROTECT YOURSELF FROM PHISHING SCAMS?

Protecting against phishing requires vigilance, updated knowledge of potential threats, and the use of security tools. Here are strategies to enhance your defense against phishing:

1. Be Skeptical of Unsolicited Communications

Treat any unexpected email, message, or call that requests sensitive information with suspicion, especially if it conveys a sense of urgency or fear. Verify the authenticity of the communication through ofcial channels before responding.

2. Use Advanced Security Solutions

Employ comprehensive security software that includes phishing detection, regularly updating it to protect against new threats. Solutions like Mysterium VPN encrypt your internet connection, making it more difcult for attackers to intercept or manipulate your online communications.

3. Educate Yourself and Others

Stay informed about the latest phishing techniques and share this knowledge within your community. Cybersecurity awareness programs can signicantly reduce the risk of falling victim to scams.

4. Employ Multi-Factor Authentication (MFA)

MFA adds an extra layer of security by requiring a second form of verication beyond just a password. Even if a scammer obtains your password, the additional authentication step can prevent unauthorized access.

5. Secure Your Social Media Accounts

Be cautious about the information you share online. Attackers often gather personal details from social media to craft convincing phishing messages. Adjust your privacy settings to limit the amount of publicly available information.

6. Regularly Monitor Financial Transactions

Regularly check your bank statements and transaction histories for any unauthorized activity. Early detection of fraudulent transactions can be crucial in minimizing damage and facilitating the recovery process.

TheRoleofVPNsin PreventingPhishing

VirtualPrivateNetworks (VPNs)likeMysteriumVPN playacrucialroleinenhancing onlinesecurity.Bycreatinga secure,encryptedtunnelfor yourinternettraffic,VPNs protectagainstmanyformsof cyberattacks,includingthose thatprecedephishingattempts:

EncryptingData:VPNs preventattackersfrom interceptingsensitive informationsentoverthe internet,reducingtheriskof datatheft.

MaskingYourIPAddress:

Thismakesitmoredifficultfor scammerstotargetyoudirectly withlocalizedphishing schemes.

SecureConnectionsonPublic

Wi-Fi:VPNsareparticularly importantwhenusingunsecured publicWi-Finetworks,which arecommonhotspotsfor initiatingphishingattacks.

CONCLUSION

As phishing scams continue to evolve, staying informed and employing robust security measures are paramount in protecting oneself. Solutions like Mysterium VPN, combined with vigilant practices and cybersecurity awareness, can signicantly mitigate the risk of falling victim to these scams. By understanding the latest threats and adopting a proactive approach to online security, individuals and organizations can navigate the digital world with condence, safeguarding their sensitive information against the ever-present phishing menace.

In summary, the ght against phishing is ongoing and multifaceted. It requires a combination of technological solutions, personal vigilance, and community awareness. By staying informed about the latest scams and following best practices for online security, you can signicantly reduce your vulnerability to phishing attacks. Remember, in the digital age, your cybersecurity is only as strong as your awareness and the precautions you take to protect your online presence.