The Most Iconic Business Leaders To Watch In 2024

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | FEBRUARY 2024

FOODS IN MEXICO: Provide Glimpse Of Rich Culinary Legacy of Mexico

A Deep Dive into YOUTUBE'S Impactful Marketing and Revenue Strategies

BORA BORA: The Birth Place of Romance

The Most Iconic

To Watch Out For- 2024

WIN LWIN MYANMA TOURISM BANK CHIEF EXECUTIVE OFFICER

Leaving Leadership Blueprint to

Banking Revolution in Myanmar

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From Editor’s Desk

I

n the pulsating realm of global business, where visionaries shape destinies and innovation propels progress, The Enterprise World proudly presents the muchanticipated issue of the month - "The Most Iconic Business Leaders To Watch In 2024." Gracing the cover is none other than the indomitable Win LWin, a luminary whose influence transcends industries, heralding a new era of leadership.

As we delve into the narrative of Win LWin, this edition unravels the tapestry of a leader whose strategic acumen and transformative vision have left an indelible mark on the business landscape. From groundbreaking initiatives to fostering a culture of innovation, Win LWin epitomizes the essence of leadership that inspires and shapes the future.

The insights shared in this issue offer readers a front-row seat to the mindset and methodologies that have propelled Win LWin to the forefront of the business world.

The editorial team at The Enterprise World takes pride in presenting a comprehensive exploration of the achievements, challenges, and philosophies that define this iconic leader.

"The Most Iconic Business Leaders To Watch In 2024" is not just a testament to individual success; it is a celebration of leadership that drives change, fosters innovation, and sparks a ripple effect across industries. Join us in acknowledging Win LWin's unparalleled contributions and gain invaluable perspectives on the trajectory of business leadership in the dynamic landscape of 2024.

As we navigate the ever-evolving currents of the business world, let this edition serve as a compass, guiding us towards a future shaped by the trailblazing endeavors of iconic leaders like Win Lwin.

Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Follow Us On: For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (AMERICAS)

Shalmali W.

Peter J.

PR & Marketing Coordinator

Business Development Executive

James H.

Alice J.

Creative Design Head

Graphic Designer

Sankalp K.

Divya B.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

Founded in 2018 Michael Gareau (Founding President) and his team, For the cover readbyabout Starpax Biopharma emerged from the acquisition of two patents focused on virtual monopole magnetic field vectors.

Sinceand then, the company has Raised in Myanmar, Win underwent primary secondary education dedicated the efforts of 350 professionals and experts to develop an locally, with a focus on mathematics. Pursuing electrical engineering at exceptional cancer treatment technology, resulting in 57 patents and Yangon Technological University laid a strong educational foundation. pending applications.

Later, he ventured into international computer studies, earning key diplomas, notably an advanced diploma in Business Computing from the During preclinical trials on humanhis tumors grown in pursued animals,athe technology University of Oxford.

Expanding horizons, Win Master’s in showcased remarkable results, addressing a long-standing resistance Banking and Finance at Mercy University, New York, where he enhanced problem in treatments that chemotherapy and immunotherapy have his expertise in business management, international banking, and financial struggled with for over a century. markets.

The2002, Starpax achieved a 100% remission reaching Bank, Complete In Wintechnology commenced his finance journey at UBSrate Investment Pathological Responses with no meaningful side effects.

Unprecedented in leveraging a robust educational background from the UK and the US. Swift cancer treatment, the technology simultaneously delivers three therapeutic adaptation and excellence led to progression through various roles and benefitspositions. in a single localized chemotherapy throughout the tumor senior Hetreatment: was advanced to significant roles in international volume, penetration and accumulation in hypoxic zones targeting nonfinance, investment banking, and asset management at major US banks like dividing stemand cells (drivers of in metastasis), immunotherapy.

Wells Fargo BNY Mellon New York.and Furthermore, he transitioned to the World Bank Group, focusing on enhancing financial infrastructure and This breakthrough garnered the attention of the financial community, stability in emerging economies.

He specializes in treasury management at securing $70 million to advance the project.

Starpax established the International Finance Corporation (IFC), gaining expertise inthree financial laboratorieseconomic and a state-of-the-art GMP manufacturing plant inclusivity, development, andMagnetodrones robust cash management. and installed the first Polartrak in a hospital to prepare for upcoming clinical trials in 2024.

LEADERS IN SPOTLIGHT

For the cover read about -

CONTENTS

12

Win Lwin

upshot Bora Bora: The Birth Place of Romance

24 Blog

Foods in Mexico: Provide Glimpse Of Rich Culinary Legacy of Mexico

A Deep Dive into YouTube's Impactful Marketing and Revenue Strategies

32 Case Study

38 Article

4 Expert-Approved Solutions to Small Business Failure

52 Review

Greyt hr product review

48

Win Lwin Myanma Tourism Bank Chief Executive Officer 12 | February 2024

Cover Story

Win Lwin Leaving Leadership Blueprint to

Banking Revolution in Myanmar

www.theenterpriseworld.com | 13

he year 2024 emerges with a roaster of visionary leaders who are ready to reshape their industries by building new business models. Among all the exceptional individuals who are commanding the attention of everyone, Win Lwin (CEO of Myanma Tourism Bank) has a profound commitment to catalyzing positive change within Myanmar’s banking sector. He leverages international experiences, an understanding of complex financial systems, and a well-established professional network to improve banking services and contribute to the country’s economic development. The Enterprise World is proud to feature him in the issue “The Most Iconic Business Leaders To Watch In 2024”. This article delves into the intriguing narrative of Win Lwin, offering a captivating exploration of his personal and professional journey.

T

In 2002, Win commenced his finance journey at UBS Investment Bank, leveraging a robust educational background from the UK and the US. Swift adaptation and excellence led to progression through various roles and senior positions. He was advanced to significant roles in international finance, investment banking, and asset management at major US banks like Wells Fargo and BNY Mellon in New York.

Furthermore, he transitioned to the World Bank Group, focusing on enhancing financial infrastructure and stability in emerging economies. He specializes in treasury management at the International Finance Corporation (IFC), gaining expertise in financial inclusivity, economic development, and robust cash management.

Educational Professional Triumphs

Contributing Country’s Economic Growth

Raised in Myanmar, Win underwent primary and secondary education locally, with a focus on mathematics. Pursuing electrical engineering at Yangon Technological University laid a strong educational foundation. Later, he ventured into international computer studies, earning key diplomas, notably an advanced diploma in Business Computing from the University of Oxford. Expanding his horizons, Win pursued a Master’s in Banking and Finance at Mercy University, New York, where he enhanced his expertise in business management, international banking, and financial markets.

While at the World Bank Group, Win observed the impactful role of financial services in emerging markets and identified gaps in Myanmar’s financial system. His Master’s education in the US exposed him to financial innovations that could enhance Myanmar’s banking landscape and contribute to economic growth. It is rooted in a deep Asian cultural connection from growing up in Myanmar, which fueled his desire to leverage acquired expertise to bring positive change to the local banking industry.

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Cover Story Win decided to venture into the banking industry in Myanmar. He aimed to leverage international experiences, an understanding of complex financial systems, and a wellestablished professional network. These things helped him to improve banking services, contribute to the country’s economic development, and integrate Myanmar’s banking sector with global markets. Being the CEO of Myanma Tourism Bank (MTB), Win is facing the challenge of bridging international best practices with the unique dynamics of Myanmar’s economy and regulatory framework. He seeks to enhance the bank’s performance, customer service, and position in the market while encouraging the adoption of digital banking tools and inclusive finance policies to foster greater access to financial services for all segments of the population.

Strong Emotional Intelligence Business leadership has evolved significantly over the years in response to changes in economic conditions, cultural values, technology, and global challenges.

Leaders must be able to pivot strategies quickly in response to changing market conditions and navigate through crises like the pandemic. Understanding and caring for the emotional well-being of employees became paramount during the pandemic.

Leaders who exhibit empathy with strong emotional intelligence can foster loyalty and a strong team spirit. Overall, modern leadership is about balancing the demands of the fast-paced, technologically driven business environment while maintaining a focus on human-centered values, societal impact, and long-term sustainability.

From Hierarchical to Collaborative

From Control to Empowerment

From Closed to Transparent Communication

From Stability to Agility

According to Win, these are the ways through which leadership has shifted its focus

From Profit-centric to Purpose-driven

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Tailoring to the Needs of the Tourism Industry MTB was granted a commercial banking license in 2018. The bank primarily offers a range of banking products and services tailored to the needs of the tourism industry in Myanmar. These include the following: Ÿ Tourism Financing: MTB provides loans and financing options specifically designed for tourismrelated businesses along with SMEs and corporate financing as well. Ÿ International Banking and Foreign Exchange Services: The bank offers trade financing products as well as foreign exchange services to facilitate currency exchange for tourists and businesses involved in the tourism sector. Ÿ Payment Solutions: MTB provides payment solutions for tourism businesses, including card payment processing services and online payment gateways, mobile banking, and mobile wallets. Ÿ Savings and Deposit Accounts: The bank offers various types of savings and deposit accounts for individuals and businesses, allowing them to save and manage their funds effectively. Ÿ Remittance Services: MTB facilitates international money transfers and remittance services, making it easier for tourists and businesses to send and receive funds across borders. Ÿ Bancassurance Products: The bank shall also offer travel insurance services to provide coverage and protection for tourists during their travels in Myanmar as well as credit life and other life insurance products.

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Being committed to innovation and industry-specific expertise, the bank constantly provides exceptional financial solutions to its customers. The following factors differentiate it from other banks: Ÿ Specialized tourism focus: MTB specializes in catering to Myanmar’s tourism sector, offering tailored financial products like business loans and hotel financing. With a focus on the unique needs of the industry, it stands out as the go-to bank for businesses and individuals in tourism. Ÿ Sustainable tourism initiatives: Through eco-friendly financing including green funding for hotels renewable energy loans, and grants to UNESCO heritage sites, MTB promotes sustainable tourism. As a responsible financial partner, it is dedicated to supporting environmentally conscious initiatives in Myanmar’s tourism sector. Ÿ Customized customer experience: MTB recognizes the distinct financial needs of the tourism industry by offering personalized financial solutions, advisory services, and customized wealth management for high-net-worth individuals and businesses. Its customer-centric approach ensures a superior banking experience.

Cover Story the implementation of effective risk management strategies and ensures that the bank complies with all relevant laws and regulations specific to the banking and financial sector.

Win leads initiatives to drive innovation and leverage technology to improve the bank’s services, operational efficiency, and overall customer experience. He establishes the highest standards of corporate governance, integrity, and ethical conduct, and appropriate systems that safeguard the interests of all stakeholders. Win prioritizes the bank’s involvement in community development initiatives, particularly related to the tourism industry, to fulfill its Corporate Social Responsibility (CSR) to contribute to the sustainable development of the region.

Building Customer-Centric Financial Institution Win considers Jamie Dimon, the CEO of JPMorgan Chase, a role model. His emphasis on customer satisfaction, sustainable growth, and ethical conduct has influenced Win’s leadership style. Win adds, “I prioritize corporate governance, transparency, and innovation within our organization, drawing inspiration from Dimon’s approach. His resilience during economic challenges and effective risk management strategies guide my strategic planning at MTB, aligning with his principles for sustainable growth, exceptional customer experiences, and longterm success.”

Critical Decisions on Investments As the CEO of MTB, Win’s roles and responsibilities are varied and encompass a wide range of duties related to overseeing the operations and strategic direction of the bank. He provides strategic leadership and vision for the bank, including setting long-term goals, developing business strategies, and ensuring that the bank remains competitive and relevant. Moreover, he oversees the financial performance of the bank, which includes managing the bank’s revenue, profitability, and overall financial health. This involves making critical decisions on investments, risk management, and capital allocation.

He collaborates with various stakeholders to ensure alignment and transparent communication regarding the bank’s activities, performance, and plans. Win manages

Win has been leading the transformation of the bank into a modern, customer-centric, and sustainable financial institution since May 2023. With over 20 years of progressive experience in the financial banking industry, he has a proven track record of delivering results, driving growth, and enhancing performance across various markets and sectors.

The core competencies of Win include global structured finance, collateral administration, treasury management, international trade settlement and clearance, and securities lending. Moreover, he has been actively involved in shaping the economic development and outlook of Myanmar as an Editorial Board member of the Myanmar Economic Forum and a founding Board member of the Asian Financial Cooperation Association. Win aims to leverage his expertise and network to create value for customers, stakeholders, and society.

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Win Lwin Myanma Tourism Bank Chief Executive Officer

ACHIEVEMENTS: Formed crucial partnerships with the Asian Development Bank (ADB) and Asian Bankers Association (ABA), leading to an impressive 150% revenue growth.

Introduced groundbreaking financial instruments in Myanmar banking industry, including FX Forward (FWD), Repurchase Agreement (Repo), and Cross Currency SWAPS (CCY SWAPS). Also, initiated Cross Border Settlement for Myanmar in Mekong Region CLMVT countries.

Award-Winning Excellence: Asia Money Award for Best Domestic Bank 2019, Financial Times (FT), Honor for Best Bank of the Year in Myanmar Award (2013-2018), Asian Banking and Finance Award for Best Wholesale Bank in Myanmar 2017, and Euromoney Award for Best Bank in Myanmar 2016

Actively shaped the editorial agenda for monthly Economic Development and Outlook Discussions at the Myanmar Economic Forum (MEF), a prominent Economic Public Policy Think-tank.

18 | February 2024

Cover Story Strategic Partnerships, Mergers and Acquisitions In September 2016, Win Lwin became the founding board member of the Board of Supervisors at the Asian Financial Cooperation Association commonly known as AFCA. Moreover, he is leading the transformation of a traditional bank like MTB into a modern and customer-centric institution, leveraging digital technologies and innovative financial services to improve customer experience and drive growth. He is expanding the bank’s market reach and presence through strategic partnerships, mergers, or acquisitions, leading to increased market share and business growth. He is also establishing a strong brand presence and reputation for the bank within the financial industry, earning recognition for excellence in service, innovation, and corporate social responsibility.

As a successful business leader, Win pursues that failures and setbacks are valuable opportunities for learning, growth, and resilience. When facing failures, he adopts a proactive and constructive approach to navigate through challenges and derive meaningful lessons.

Win learned the following lessons from failures throughout his journey: Embracing a Growth Mindset

Analyzing Root Causes

Encouraging Adaptability and Innovation

Fostering a Supportive Culture

Leading by Example

Continuous Improvement and Agility

By harnessing these leadership lessons, Win strives to navigate through setbacks and failures with a forward-looking perspective, leveraging them as catalysts for innovation, personal and organizational growth, and ultimately, sustained success.

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Cover Story geopolitical tensions and market fluctuations, demands agile responses and strategic planning from business leaders, particularly in the financial industry.

Meanwhile, rapid technological advancements, including AI and blockchain, reshape financial services, necessitating proactive digital transformation for competitiveness. The evolving regulatory landscape, encompassing data privacy and cybersecurity, poses ongoing challenges, requiring leaders to stay compliant and adapt for sustainable operations.

Efficient Time Management As a successful corporate leader, Win prioritizes work-life balance for wellbeing and effectiveness. He sets clear boundaries and efficient time management to prevent work from overshadowing his personal life.

Henceforth, he delegates tasks to empower his team which helps him to focus on strategic decisions. Beyond work, Win is passionate about outdoor activities like hiking and adventure travel, providing relaxation and fresh perspectives for personal and professional enrichment.

Win actively supports sustainable practices and environmental conservation, engaging in initiatives for ecological awareness and social responsibility.

This aligns with his values, providing a sense of purpose beyond the corporate realm. Additionally, he is an avid reader, exploring literature on history, philosophy, and leadership for continuous personal development and a well-rounded perspective. He maintains a healthy work-life balance and pursues diverse interests that enable him to lead MTB with renewed energy and a holistic approach for the benefit of the organization.

Adapting to Sustainable Operations Win recognizes that business leaders will encounter a range of critical challenges and opportunities shortly. Today, leaders grapple with several critical challenges. Global economic uncertainty, heightened by factors like

20 | February 2024

Attracting and retaining top talent, especially in fintech and digital banking, is a critical challenge, urging leaders to prioritize talent development and diversity.

As markets globalize, leaders must navigate cultural dynamics and geopolitical tensions. Balancing profitability with environmental and social responsibilities is crucial, with leaders expected to prioritize sustainability and ethics. Encouraging innovation while managing day-to-day operations requires fostering creativity without compromising stability. The prominent issue of employee mental health, exacerbated by the COVID19 pandemic, challenges leaders to support wellness empathetically. While big data offers valuable insights, leaders must extract actionable intelligence and avoid analysis paralysis. Lastly, unexpected crises demand swift and effective reactions from leaders to minimize impact and maintain trust.

Long-Term Impact through Investments Business leaders find opportunities for transformative change and sustainable value creation. The shift towards customer-centric models offers leaders the chance to innovate, with personalized digital banking services, sustainable finance, and socially responsible investments as avenues for growth.

Integrating environmental, social, and governance (ESG) criteria into practices

allows leaders to drive long-term value and societal impact through sustainable finance and responsible investments.

Strategic collaborations with fintech firms and industry partners provide avenues for innovation and growth, enhancing operational efficiency and competitive advantage. With a focus on cybersecurity and risk management, leaders can invest in security measures to establish a secure digital banking environment. Additionally, addressing the financial needs of underserved populations allows leaders to promote financial inclusion, expand access to banking services, and drive positive societal change while capturing new markets. By navigating these challenges and seizing opportunities, business leaders can position their organizations for continued success in the dynamic financial industry.

A Mindset of Perpetual Learning For aspiring young business leaders, Win advises them for continuous learning, adaptability, and ethical leadership. He asks them to cultivate a mindset of perpetual learning and personal development and seek diverse perspectives, mentorship, and unconventional wisdom. Win adds, “Embrace adaptability in a dynamic business environment, viewing change as an opportunity for growth and innovation.

Ethical leadership, marked by integrity, transparency, and corporate social responsibility, builds trust and positive societal impact.”

Prioritizing empathy and collaboration, fostering a people-centric approach that values team well-being and diverse perspectives. In the face of challenges, maintain resilience and unwavering determination towards vision, learning from setbacks. Finally, promote a culture of innovation, agility, and openness to change, empowering the team to contribute transformative ideas. By embodying these principles, young leaders can confidently navigate industry complexities, lead with integrity, and drive meaningful change and innovation in their organizations and communities.

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# STORIES TOLD WITH A NEW PERSPECTIVE!

Life is like a snowball, all you need is wet snow and a long hill.

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-Frank Huang Chief Marketing Ofcer & Dealing Representative Genesis Wealth Management Corp.

C

an there be any place more romantic than Brad Pitt’s ocean-blue eyes or Shah Rukh Khan’s open arms? Surprisingly the answer is yes, there is a place that may be even more romantic. Like a gem in the heart of the South Pacific, Bora Bora emerges from the vast expanse of the azure sea like a dream painted on nature’s canvas. This Polynesian paradise draws travelers to an uncharted dimension where reality transcends into poetry. The sky above conspires with the island, creating a beautiful dance of colors from gentle pastels to deep crimson as the sun sets. An epic dance of hues, like the sky and the island, are having their little party. It’s not just a sunset but nature showing off, and Bora Bora is the perfect stage for this breathtaking performance.

This island is like a beautiful song of aromas – flowers mixing with the salty air, making a sweet scent. The lagoon is like a mirror, reflecting the sky’s romantic stories of love between the island and the sea. When the sun goes down, it clings to the horizon as if in love, making the island glow softly. Bora Bora doesn’t want you to just watch but to be a part of this magical dance – where nature, sky, sunset, and sea come together in a love story that’s not like any other.

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How to get there?

If your travel plans include French Polynesia, your initial destination will be Papeete Airport, situated on the main island of Tahiti. When booking flights, be sure to look for the airline code PPT. Traveling from the US, particularly the West Coast offers a convenient direct flight of just 7.5 hours from SF/LA. Upon arrival in Tahiti, you might have a layover, whether for a few hours or an overnight stay. This situation often arises due to late evening arrivals or departures from Papeete. Many travelers use this time for a quick stopover before continuing their journey or catching a ferry to other islands. If your ultimate destination is Bora Bora from Tahiti, your only airline option is Air Tahiti (distinct from Air Tahiti Nui). With several daily flights, it offers convenience. The 45-minute flight is renowned for its breathtaking scenery, and as it operates on open seating, arriving early at the airport is recommended to secure a favorable seat.

Ideal Time to Explore this Magical Island As an island getaway, the optimal period to explore Bora Bora is during the dry season from May to October. This season offers warm, comfortable days with abundant sunshine and minimal rainfall, creating an ideal setting for outdoor adventures. However, it’s worth noting that the peak season comes with higher costs for accommodations, flights, and other expenses. To avoid this, you might want to contemplate visiting during the shoulder months of April or November.

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For a Bora Bora retreat, accommodations extend beyond the classic overwater bungalow, catering to various budgets.

Here are a few recommendations:

1. Four Seasons Bora Bora: Known for its five-star luxury, this resort offers an ideal location and overwater villas. While pricier, direct bookings often come with attractive deals.

2. Intercontinental Bora Bora Resort & Thalasso Spa: Part of the Intercontinental French Polynesia group, with options in Tahiti and Bora Bora. IC Thalasso, situated on its motu, boasts luxurious features, including breathtaking views of Mount Otemanu.

3.Conrad Bora Bora Nui Resort: The newest addition to luxury resorts, offering modern accommodations, spacious decks with overwater pools, and a half-milelong private beach. It caters to various preferences, including unique villa options.

4.Le Bora Bora by Pearl Resorts: The only Relais and Châteaux property on this island, combining luxury with authentic Polynesian hospitality. Positioned on Motu Tevairoa, it captures the essence of a luxurious escape with laid-back Polynesian vibes.

Travelers can find diverse stay experiences in this tropical paradise. Booking directly with the resorts often unveils exclusive deals, ensuring a memorable visit.

Now that we are done with the essentials, it’s time for the adventure.

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6 Activities one should not Miss: For those visiting Bora Bora, the island offers more than just idyllic blue waters.

1. Lagoon Tour: Snorkeling with Sharks and Stingrays Venture into the crystal-clear waters on a lagoon tour for an unforgettable experience of swimming with harmless black-tip reef sharks and gentle stingrays. The tour provides both thrills and breathtaking views of Bora Bora and its volcanic hills.

2. Diving in Lagoon Explore the rich marine life of this island through diving. Encounter a variety of fish, including nurse sharks, reef sharks, hammerhead sharks, manta rays, and stingrays.

Top Dive is a recommended diving center for an amazing underwater experience.

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3. Cycling Opt for independent exploration by cycling around the 32 km asphalted road that encircles the main island.

Revel in the picturesque views of beaches, nature, and tranquility. Rent a bike for about €12 for a day, and don’t forget the sunscreen.

4. Mountain Climbing or Hiking Its volcanic origins showcase steep peaks like Mount Pahia and Mount Otemanu. While Mount Otemanu is too steep to climb, Mount Pahia offers a challenge for experienced climbers.

Hiking enthusiasts can explore various trails, with the Valley of the Kings track being highly recommended.

5. Whale Watching From July to October, witness the majestic humpback whales in the waters

as they breed and give birth. Opt for animal-friendly tours that adhere to eco-friendly practices and maintain a respectful distance from these magnificent creatures.

6. Enjoy the Beautiful Beaches Revel in the soft sands and stunning turquoise and emerald waters on the many beaches. While luxury resorts often grace the Motus, Matira Beach on the mainland offers a public beach with its charm.

These activities provide a diverse and unforgettable experience for visitors exploring the wonders of this magnificent island.

What makes a place extraordinary?—Food! Dragging your drained bodies after the marvelous adventures in search of food? We’ve got your back.

Embarking on a culinary adventure in Bora Bora is a treat for the taste buds. The island’s food scene, influenced by Polynesian flavors, offers a delightful array of dishes that cater to various palates.

1. Fresh Seafood Extravaganza: Ÿ Indulge in a seafood feast with an abundance of fresh catches, including tuna, mahi-mahi, and lobster. Ÿ Grilled to perfection, these ocean delights showcase the island’s maritime charm.

2.Tropical Fruit Paradise: Ÿ Savor the sweetness of tropical fruits like pineapple, mango, and papaya. Ÿ These fruits, bursting with flavor, are often served fresh, adding a refreshing touch to every meal.

3. Poisson Cru Delight: Ÿ Try the local specialty, Poisson Cru, a dish featuring raw fish marinated in coconut milk. Ÿ This refreshing dish captures the essence of Bora Bora’s culinary traditions.

4. Taro and Plantains Galore: Ÿ Explore the island’s unique staples, such as taro and plantains, prepared in various ways. Ÿ Taro, a starchy root vegetable, often accompanies main courses, while plantains make for delicious snacks or sides.

5.French-Polynesian Fusion: Ÿ Polynesian twists. Ÿ French-inspired pastries, baguettes, and fine wines complement the local flavors, offering a sophisticated culinary fusion.

This food landscape is a harmonious blend of fresh, flavorful, and culturally rich dishes, making every dining experience a journey into the heart of Polynesian gastronomy.

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Extra Tips for Travelers: When venturing into the captivating landscapes of French Polynesia, it’s helpful to keep a few key details in mind. Here’s a quick guide: Language Diversity: French holds the status of the official language, yet indigenous languages like Tahitian remain prevalent across the archipelago. In tourist hubs, English is commonly spoken, ensuring effective communication. Ÿ Currency Insight: The primary local currency is the French Pacific Franc (CFP), where 1 USD equals 101.40 CFP. While USD is widely accepted, having some local CFP proves beneficial, particularly for minor transactions. Ÿ Cash and Cards Convenience: Credit cards suffice for most transactions, except for local markets in Tahiti where cash may be preferable. Convenient ATMs, including one at Tahiti airport, are available across the islands. Ÿ Tipping Practices: While not obligatory, tipping is a gracious way for visitors to express satisfaction with service. There are no strict rules on tip amounts, allowing travelers to show appreciation as they deem fit. Ÿ Water Wisdom: Tap water in this heaven is safe to drink. In other islands, it’s advisable to inquire about water safety. When in doubt, opt for sealed bottles of mineral water.

30 | February 2024

Bora Bora is a jewel clamped in the heart of the Pacific, with a symphony of nature’s finest notes. As the sun caresses the horizon, casting hues of warmth upon its shores, love becomes an eternal affair between sea and sky. From vibrant coral gardens to the soft embrace of Matira Beach, every moment here is a dance of beauty. The scent of tropical blooms mingles with the sea breeze, creating an olfactory sonnet. The turquoise waters cradle your dreams and invite all to be part of its ethereal ballet.

Furthermore, the overwhelming feeling of being at the end of the world. One can find the true essence of freedom. The tropical music, relaxed atmosphere, and enormous peace ensure ultimate relaxation. A place for your heart, a place for your soul.

32 | February 2024

A

s they say, “There is no other sincere love than the love for food” and food is the priority wherever you travel. Everyone has different choices when it comes to food and when you are on a trip to Mexico, you must try all kinds of foods in Mexico. Mexican cuisine is a perfect blend of traditional and modern food whose methods and ingredients can take back you to the first agricultural communities (Olmec and Maya). There are numerous Mexican food dishes available all over the world however, it feels different when you are trying them in Mexico. You get an opportunity to feel close to the Mexican culture and native people. In this blog, you will be exploring everything about foods in Mexico.

Historical Background

10 heavenly delicious types of foods in Mexico

During the pre-historic period, indigenous people of Mexico and North America used to gather wild plants and chili peppers as a part of food. They were not aware of corn and wheat cultivation hence their main source of calories was roasted agave hearts. Later on, Spanish people introduced various dishes to the indigenous Mexican people and they brought new food culture to the country.

Today, despite having Spanish influence on their food techniques, Mexican cuisine has maintained its originality in their food dishes in terms of taste. Mexican beverages are famous worldwide and mainly include corn, rice, chocolates, etc.

Due to their heavenly delicious taste and amazing recipes, Mexican foods are tried in many kitchens all over the world. These dishes of food in Mexico are completely irresistible as they are prepared with the exclusive style of indigenous Mexican people. Take a look here:

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10

Heavenly Delicious Types Of Foods In Mexico 1. Tacos Al Pastor If you want to taste a legendary taco made with shawarmainspired spit-roasted pork then you must eat Tacos Al Pastor. It is one of the most iconic foods in Mexico that tastes juicy and has a meaty concoction which turns the dish into a trademark of Mexican Street Food. While taking a tour in the Mexican City, it is guaranteed you will end up testing Tacos Al Pastor at least once.

2. Chilaquiles Chilaquiles is a traditional Mexican dish served as breakfast. It features a topping of green or red salsa and lightly fried corn tortillas cut into quarters. The dish was introduced by the Spanish Cook Encarnacion Pinedo in 1898 and today it has become part of the historical legacy of Mexico. You will find refried beans or frijoles along with Chilaquiles.

Scrambled or fried eggs along with pulled chicken are served as a side dish. You will easily notice such a variety of foods in Mexico that you can eat as evening snacks.

3. Chiles en nogada Chiles en nogada are one of the patriotic foods in Mexico as they boast green, white, and red colors of the National Flag of the country. All the prominent restaurants in Mexico and North America serve this dish for lunch as well as dinner. Picadillo in the dish is a mixture of chopped meat, fruits, and spices. Its cream sauce cooked with walnuts and a topping of pomegranate seeds adds extra taste to the dish. It is a popular traditional Mexican food from the Puebla region.

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4. Chapulines When you have cravings for a crunchy, smokey snack then Chapulines is the right dish for you. You may find it worth trying this just for the sake of a change in taste. Chapulines are rich in protein and the addition of freshly made potato chips adds extra crunchiness to the dish. They are seasoned and toasted grasshoppers that are caught by farmers from Oaxaca in the summer. Chapulins are served with guacamole and some corn tortillas which is a perfect combination for evening cravings.

5. Tostadas Fried Tostadas spread the smell all over the house and attract your kids to the kitchen immediately. This is one of the favorite foods in Mexico for children that can be served alone or piled high with several garnishes. You can add one layer of frijoles (refried beans), cheese, cooked meat, seafood, etc to make it look delicious. Do you know the word ‘tortilla’ came from ‘torta’, a Spanish word that means ‘round cake.’

According to Mayan legend, tortillas were cooked by a farmer during ancient times to feed his hungry king.

6. Tamales Tamales are one of the most ancient foods in Mexico that date back to the period of Inca, Mayan, and Aztec tribes. It was developed to eat during the war expeditions. You can try Tamales with the usual flavoring including cumin, oregano, thyme, different peppers, and garlic powder. This Mexican delight can be enjoyed with fruits, vegetables, and peppers. The exact process to cook Tamales is stuffing corn dough with sweet filling, wrapping it in corn husks or banana leaves, and steaming it for a few minutes.

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7. Elote Elote is one of the mouth-watering foods in Mexico that should be tasted when you are hungry. Indians can relate this dish to their favorite ‘Bhutta’ from the rainy season with some cheesy and pepper twist. You can add salt, chilly powder, cheese, butter, mayonnaise sauce, etc to make it taste bitter and spicy at the same time. Its cooking process includes boiling corn and serving them in cups or on a stick. You will notice this item on Mexican Beaches and North American Islands.

8. Mole Chiles are the most common ingredient you will find in Mole and other ingredients vary according to the place. Modern moles include chocolate, additional spices, nuts, seeds, garlic, onions, cinnamon, etc. Mole poblano is the well-known mole which is a rusty red sauce typically served over turkey or chicken on special occasions like Thanksgiving.

Furthermore, you can try it with coriander rice which counts as a healthy lunch for you.

9. Guacamayas Usually, sandwiches are in high demand throughout Mexico and delicious guacamaya is the best example. It is sold by street vendors and you will find it in almost every restaurant in the Mexican City. Guacamayas are originated from León, Guanajuato. Pork cracklings, a spicy sauce tastes good with this dish and a squirt of lime juice is a must-try along with it. You can grab a few pieces of Guacamayas when you are in a picnic mood with your friends and family, they last for a longer time.

10. Cemitas Cemitas has its origins in Puebla, Mexico and it is also known as cemita poblano. It can be served as a sandwich as well as a roll so you can have it as breakfast or as lunch also. In the category of junk foods, Cemitas are the most delicious foods in Mexico that you can enjoy.

In the region of Puebla, Cemitas are generally served cold, however, in the United States, they are toasted on a griddle and served warm. They are cooked with meat, white cheese, avocado, and pápalo leaves.

This is just a short list of foods in Mexico that you can have when you are hungry. However, there are dozens of more food dishes you should not miss while traveling to Mexico. They represent the indigenous culture of it starting from the first agricultural community in the country. Tasting and enjoying some of the fine foods in Mexico at ports or on the beach will make your vacation more interesting and memorable. Your family and friends will be talking about it for months while looking at the pictures you click while eating it.

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www.theenterpriseworld.com

A De

YouTube's Impactful Marketing and

REVENUE STRATEGIES

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eep Dive into

If I want to watch a particular video, I’ll go to YouTube. Undoubtedly, it is the biggest and the most popular video platform that has shaped the way we consume online content.

Having about 2.1 billion users worldwide, it is a daily source of entertainment for many users and a source of income for content creators. However, while watching videos on it, have you ever thought about its journey, transformations, etc.? If not, then think about it now and read our article that speaks everything you need to know about YouTube. Enjoy reading!

“Me at the Zoo” Though the rst-ever video was uploaded on YouTube in April 2005, “Me at the Zero”, its journey began three months back with Chad Hurley, Steve Chen, and Jawed Karim. They wished to create a simple landscape for users that can reach up to the global level, as before YouTube there was no viable video-sharing platform. One of its three founders, Jawed Karim created a video of 18 seconds, shot in the San Diego Zoo, named “Me at the Zoo” and received 240 million views. Five months later, an advertisement from Nike was uploaded which depicted Brazilian soccer star Ronaldinho collecting his Golden Boots. The advertisement resulted in the potential growth of both YouTube and Nike.

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The Growth Phase In the era of immediacy and hyper-connectivity, technology is shifting almost every aspect of our daily lives. From beauty tutorials to vlogging it has revolutionized social media. Let’s explore its growth phase: YouTube Live started to broadcast concerts, royal weddings, news, and the Olympic

Google bought this fastexpanding video-sharing for $1.65 billion

February 2005

Trademark, Logo, and Domain were registered

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October 2006

May 2007

Partner Program was launched through which a few content creators earned six-gure salaries via YouTube

April 2011

YouTube became the second-most popular social network globally

YouTube Music subscription service started

September 2016

Google initiated YouTube Go due to which users can download videos

May 2018

September 2019

January 2022

Introducing AIpowered ads for better outcomes and user engagement

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ADS AND SUBSCRIPTION-BASED BUSINESS MODEL Adwords/Adsense: As you might know Google’s most of its revenue comes from its proprietary advertising services, Google Adwords.

Advertisers earn money whenever users click on the advertisement.

Creators pay Google for running their ads through Adwords and most of them include insurance, home loans, products, and services.

COMPONENTS OF A SUCCESSFUL VIDEO YouTube creates a great opportunity for marketing your products and services. To improve performance, driving more traffic to your site and more revenue for your business, apply these best practices in your video creation process.

These tried and tested YouTube video elements will surely contribute to your video marketing success!

Try these strategies to make your video viral:

YouTube Premium: To make the end-user experience more engaging and ad-free, YouTube Premium started. The company shares part of the premium with the creators through a monthly membership fee. Moreover, creators get money if you watch their content repeatedly. Today, YouTube Premium Lite is becoming popular in the European regions because of its monthly affordable subscription plans.

Channel membership: It is a paid monthly subscription for a particular channel. To support their favorite creators, and get access to extra benefits, and exclusive content, subscribers pay a monthly fee. They receive extra benefits like live streams, live chats, badges, and custom emojis. Prices vary by country and creators, it takes a 30% share of membership profits of channels.

YouTube TV: In the United States it is a TV streaming service that allows paid subscribers to watch live TV from 100+ cables, broadcasts, regional sports networks, etc. Within five years of its launch, the paid subscribers have surpassed 5 million users.

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Branded Intro Footage Ÿ Branding enhances loyalty, users will recognize your efforts and stick to your conetnt. Ÿ It ensures that viewers will remember the video and recommend it to others.

An Attention-Grabbing Intro Ÿ It gives viewers the right reason to watch your video and convinces them to remember you. Ÿ Helps you to gain trust due to which audience feels that solution is valuable.

Keeps Titles And Opening Credits Short Ÿ Over alf of YouTube viewers will watch the entire video when it's under one minute in length. Ÿ Keep 5 seconds opener that are punchy and straight.

Trending Topics into Your Video Content Ÿ Consider themes that are current, noteworthy, distinctive, local, gaming, movie, music, or even unexpected. Ÿ Google and Twitter are the greatest source to discover trends.

Background Music Ÿ Watching videos without music is dull so include the background music Ÿ It will instantly grab the attention and set the mood for watching whole video and stablish emotional connection.

A Call To Action Ÿ You can consider clickable annotations in the rst few seconds of the video Ÿ Without a call to action your audience will disappear over the course of your video

Customized Experiences Ÿ Give people what they want, when they want it, by using data. Ÿ Create excitement around the big events and leverage data to deliver personalized content.

A Call To Action Ÿ You can consider clickable annotations in the rst few seconds of the video Ÿ Without a call to action your audience will disappear over the course of your video

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Why Does YouTube Matter more than any other social media platform?

On a lazy Sunday afternoon, there are hundreds of chances where you have spent lots of your time watching videos on YouTube. So why does it matter to you more than any other social media platform?

In 2021, 81% of Americans used this platform.

500 hours of videos are uploaded every minute.

59% of executives prefer watching videos to reading text.

It is localized in more than 100 countries and is available in 80 languages.

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This video platform holds a unique and extraordinary position in the realm of social media. Being the first video-centric platform, it allows you to engross in storytelling and gives a multisensory experience as compared to text and image alone. It promotes longform videos due to which creators can delve in-depth into complex and controversial topics transcend geographical boundaries and conquer language barriers.

Affiliate Advertisement: Creators can take advantage of affiliate marketing ads offered by brands with one-time or even recurring commissions on sales. For example, if a creator decides to promote an editing tool like Canva, then they can first create an affiliate account with them. After that, they will get an affiliate link with tracking parameters that need to be placed in your video or channel text description.

Conversion through clicks on the link will earn you affiliate income.

How can a Channel Earn from other than YouTube Partnership Programs or Adsense?

Challenges: Copyright, Controversies, and Algorithmic Evolution

It has multiple ways of earning though your channels get rejected in its partnership program due to noncompliance with conditions. You can also promote the product via your videos on the channel. Refer to these points to know in detail:

YouTube's journey to success was not without challenges.

Copyright infringement issues, controversies surrounding content moderation, and concerns about brand safety presented formidable hurdles. The platform responded by refining its policies, implementing advanced content moderation tools, and collaborating with creators to strike a balance between freedom of expression and responsible content governance.

Sponsored videos: Sponsor the paid videos to promote any particular product or service. Various brands and organizations reach up to channels that have huge subscriber base and makes a video that can promote their sales.

Embedded advertisements: There are embedded videos that show In-stream and In-video overlay ads with more active advertising agreements. Through this video can be streamed directly and your channels get paid for it.

The evolution of its algorithms also played a pivotal role in its success. The recommendation algorithm, in particular, not only became a double-edged sword, driving engagement by suggesting personalized content but also facing scrutiny for contributing to echo chambers and the spread of misinformation. It has fine-tuned its algorithms, aiming to enhance user experience while addressing concerns related to content discoverability and platform accountability.

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MAJOR VIDEO TRENDS ON YOUTUBE FOR 2024: h alt g e in lH ta ll-be n Me We d an

AI Vi -Enh de a o nc Ed ed itin g

Short-form videos

Crypto and Blockchain Content

Su sta Ec inab oilit C Frie y a o nte ndly nd nt

Ÿ Crypto and Blockchain Content: There is a huge content trend regarding crypto and blockchain technology. You will find educational content and tips to earn money through NFTs, and teaching about crypto laws. Such investment-oriented videos are gaining prominence on online platforms.

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rity ns leb atio Ce bor lla

Ÿ AI-Enhanced Video Editing: AI-powered video editing tools are simplifying the content-making process and allowing creators to upload high-quality videos.

Moreover, people are using AI to create music and soundtracks for videos.

Co

Ÿ Mental Health and Well-being: Various YouTubers are creating stories around mental well-being and sharing their own experiences. There is a deep emphasis on a healthy lifestyle that leads to mental peace which includes meditation, journaling, etc. Moreover, the audience is responding well to these videos as this video platform has remained the platform for entertainment and maintains a positive mindset.

Ÿ Celebrity Collaborations: Everyone is curious about the lives of celebrities and they are considered role models for yachts. Videos that consist of collaborations between YouTube creators and traditional celebrities are becoming more common, bridging the gap between online and offline entertainment. Ÿ Sustainability and Eco-Friendly Content: To save the environment and prevent natural disasters, many countries are making efforts at the international level.

Therefore, the content focusing on eco-friendly products, climate change events, and sustainable behavior is contributing to raising awareness. Such creators are contributing to building a sensation towards the social responsibility of every citizen. Ÿ Short-form videos: Attention span is decreasing day by day among users, hence short videos are going viral and it has become challenging for every creator to upload valuable content in minimum time. Such videos can capture the attention of users quickly.

4 Expert-Approve Solutions to Sma Business Failure I

n the unpredictable world of entrepreneurship, small businesses often sail through choppy waters.

While many set out with high hopes, the sad reality is that a significant number of them encounter the grim specter of failure. According to the Small Business Administration, approximately 20% of new businesses don’t make it past their first two years, and nearly half don’t survive beyond their fifth. This may seem like a disheartening statistic, but the good news is that there are solutions to small business failure that have been expertly approved. These solutions can help steer your small business away from the abyss and towards a path of longterm success.

To address the issue of small business failure effectively, it’s essential to understand the common challenges that entrepreneurs face and the best strategies to overcome them. This article will explore four expertapproved solutions to small business failure, providing insights, advice, and actionable steps to empower small business owners and entrepreneurs on

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their journey to sustainable growth and success. Let’s delve into these solutions and learn how to navigate the challenges of entrepreneurship.

1. Robust Financial Management One of the leading causes of small business failure is inadequate financial management. Regardless of your industry or the size of your venture, financial stability is a cornerstone of success. Without a clear and sustainable financial strategy, your business is sailing without a rudder, at the mercy of turbulent economic waters.

To address this critical issue, expert-approved financial solutions can help small businesses thrive.

Here are a few tips to consider: Budgeting: Creating a wellstructured budget is the foundation of sound financial management. It helps you monitor your expenses, set revenue targets, and allocate resources more efficiently.

Cash Flow Management: Ensuring a steady cash flow is essential for your business’s survival. Delayed payments from clients, overextended credit, and inconsistent cash flow can wreak havoc on your finances. Implement effective accounts receivable and payable systems, and keep a close eye on your cash flow statement.

Emergency Fund: Establish an emergency fund to cover unexpected expenses and downturns in your business. This financial cushion can be a lifesaver during tough times.

Seek Professional Advice: Consult with financial experts, such as accountants or financial advisors, to guide you in making informed financial decisions. They can help you understand tax implications, maximize deductions, and optimize your financial strategy.

ed all

Invest in Accounting Software: Leverage technology by using accounting software to streamline your financial management. These tools can simplify tasks like tracking expenses, managing invoices, and generating financial reports.

By implementing these financial management solutions, you’ll be better equipped to navigate the unpredictable financial terrain that small businesses often face. With a strong financial foundation, you can focus on growing your business and achieving long-term success.

2. Effective Marketing and Branding In today’s competitive business landscape, getting noticed is a

significant challenge for small businesses. Without a strong marketing and branding strategy, you risk fading into obscurity, which can lead to failure. To address this issue, experts recommend the following solutions:

brand identity creates recognition and trust among consumers.

Identify Your Target Audience: One of the most common marketing mistakes is trying to appeal to everyone. Instead, focus on defining your target audience.

Understand their needs, preferences, and behaviors, and tailor your marketing efforts accordingly.

Leverage Online Marketing: In today’s digital age, online marketing is essential. Utilize social media, email marketing, search engine optimization (SEO), and online advertising to reach a broader audience. Engage with your customers through social media channels and establish a strong online presence.

Develop a Unique Brand Identity: A distinctive brand identity sets your business apart from competitors. It encompasses your logo, color scheme, tagline, and overall image. A strong

Content Marketing: Create valuable and informative content that resonates with your target audience. This not only attracts potential customers but

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also positions you as an authority in your industry. Regularly updating your website with blog posts, articles, and other content can help improve your search engine rankings and drive organic traffic.

Measure and Adjust: Analyze the results of your marketing efforts regularly. Use tools like Google Analytics to track website traffic, engagement, and conversion rates.

Adjust your strategies based on the data to ensure continuous improvement.

Effective marketing and branding are crucial for small businesses looking to survive and thrive in a competitive market. By defining your target audience, creating a compelling brand identity, and leveraging online marketing techniques, you can increase your visibility and attract new customers, ultimately driving your business toward success.

3. Strong Operational Efficiency Operational inefficiencies can quickly lead to small business failure. Wasting resources, time, and energy on inefficient processes can cripple your growth potential. To address this issue, consider these expert-approved solutions: Streamline Business Processes: Evaluate your business operations and identify areas where you can streamline processes. Eliminate unnecessary steps, automate routine tasks, and find ways to increase efficiency.

Invest in Technology: Embrace technology to enhance operational efficiency. Use software and tools that help manage inventory, track sales, and optimize supply chain management.

Customer relationship management (CRM) systems can also improve customer service and retention.

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Staff Training: Ensure your employees are well-trained and equipped to perform their roles efficiently. Invest in training programs and encourage ongoing skill development. An efficient team can significantly impact your business’s success.

Customer Feedback: Actively seek and listen to customer feedback.

Inventory Management: Efficient inventory management prevents overstocking or understocking, reducing costs and improving customer satisfaction. Implement inventory tracking systems to monitor stock levels and sales trends.

Diversify Revenue Streams: Relying on a single product or service can be risky. Diversify your revenue streams to spread risk and generate income from multiple sources.

Quality Control: Delivering quality products or services is essential for long-term success. Implement quality control measures and regularly assess your offerings to meet or exceed customer expectations.

By focusing on operational efficiency, you can optimize your resources, reduce costs, and enhance customer satisfaction. This, in turn, will increase your chances of small business success.

4. Adaptation and Innovation The business landscape is everevolving, and small businesses that fail to adapt to changes can quickly become obsolete. To avoid this pitfall, experts recommend the following solutions: Stay Informed: Keep up-to-date with industry trends, market shifts, and emerging technologies. Subscribe to industry publications, attend conferences, and network with professionals in your field.

Embrace Innovation: Don’t be afraid to innovate and introduce new products, services, or processes.

Innovation can set you apart from competitors and attract a broader customer base.

Understand their evolving needs and preferences, and use this information to improve your offerings and customer experience.

Adapt to Market Changes: Be flexible and responsive to market changes. If you see a shift in customer behavior or preferences, adjust your strategies accordingly.

Adaptation and innovation are crucial for small businesses to thrive in an ever-changing marketplace. By staying informed, embracing innovation, and being receptive to customer feedback, you can position your business to withstand challenges and flourish in the long run.

Conclusion: Small business failure is a daunting reality, but it’s not an inevitability. By implementing expert-approved solutions, such as robust financial management, effective marketing and branding, strong operational efficiency, and a commitment to adaptation and innovation, small business owners can navigate the turbulent waters of entrepreneurship and chart

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Review Establishment Year: 2009 Founder: Girish Rowjee Headquartered: Bangalore No. of Employees: 625 Website: https://www.greythr.com/

52 | February 2024

Overview: greytHR is a cloud-based payroll software that provides cost-effective solutions for managing the human resources of a corporate organization.

Companies in India and the Middle East make use of greytHR app, to make processes easier.

Payroll management, employee onboarding, expense management, HR payroll compliance, income tax processes, and much more are managed efficiently by the software. By implementing these functions, it becomes a lot easier for the organization to keep detailed records of their present and previous employees.

Its cost-effective nature and high-powered automated solutions have made it the go-to choice of 20,000+ brands. Reputed brands like Teamlease, Hexaware, and Volvo use the software to keep track of their employees’ performance and other details.

Core Features of greytHR:

greytHR Plans:

Ÿ Automated inputs: greytHR software can accept salary input data from Automated File Transfer Protocols (AFTPs) via other HR systems such as salary changes, recruitment, and onboarding portals.

Ÿ Starter plan: This one is a basic plan for organizations having less than 25 employees. A lot of features are limited in this plan but are enough for the organization to manage. At times, it may be a bit tedious due to the limitations that come in the way. If this prevails, the company can always opt for the next plan.

Ÿ Auto payslips: After the salary is credited to the employees’ accounts the next step that is served is the payslips are automatically received in their bank accounts. It serves as a means of communication. Ÿ Automated accounting: greytHR software posts the entries in the company’s accounting system automatically. The manual mechanism involved in this gets eliminated and the possibility of errors gets highly reduced. Ÿ MIS Reports: The next step of generating reports is also completed by the software. The system can create MIS packs each month which contain a set of standard reports and analyses to share with the authorized personnel. It can be done either by providing access for online viewing of the data or mailing it to the respective email Ids.

Ÿ Essential plan: The essential plan is for organizations having an employee count of up to 50. With a price of Rs. 3495/month features like the mobile app for the employees, checklists for task management, An AI-powered chatbot, and features like business expense claims management are included. Ÿ Growth Plan: The growth plan includes a price of Rs.5495/ month. This one is for an organization whose employee count is 50. Add-on features like group company support, enterprise features, map-based attendance marking facility, and employee performance management are also tracked in this. Ÿ Enterprise Plan: The enterprise being the most expensive one, the price is Rs. 7495/ month. For an additional employee, the cost for a single employee goes up to Rs. 100/ month. The add-ons in this plan are facial recognition-based attendance marking, geomarking i.e. attendance marking with location tagging for remote workers, and much more.

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Customer Reviews: Ÿ It’s a great tool for all your HR needs: “The fact that it has brought together so many aspects of business functions like HR, Payroll, communication, ESS, etc. in one place. Once you make sure you understand the importance of initial configurations, then it's a smooth journey ahead. So spend time at the start.” Ÿ A very easy-to-use portal for payroll and as an employee onboarding portal: “The Most important thing about greytHR is, it's very easy to use. Also, we provide the training only once to our new employees regarding this portal and they can implement all the processes easily without much difficulty.” Ÿ greytHR is very helpful in managing all the employee-related information: “The ease to download reports, analytics, Document access, and Upload. In short, every aspect of greytHR is awesome. It is very user-friendly, be it an Admin account or an employee account. You get access to change the settings as per your organization's needs.”

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