The Most Iconic Business Leaders to Watch in 2023

WWW.THEENTERPRISEWORLD.COM | APAC EDITION | NOVEMBER 2023

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STANLEY NG President and Chief Operating Officer of Philippine Airlines (PAL)

From Coffee Fields to Cloud Forests: Manizales’ Enchanting Beauty

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MERCEDES A Class Apart

TRAILBLAZING BEYOND CONVENTIONAL LEADERSHIP WITH AUTHENTICITY AND IMPACT

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ecoming a successful business leader is a complex and multifaceted process that requires a combination of personal traits, skills, knowledge, and experience. At its core, leadership is about influencing people and organizations towards a common goal or vision, and it requires the ability to make tough decisions, inspire and motivate others, and adapt to changing circumstances.

One of the key traits of successful business leaders is a clear and compelling vision of where they want their organization to go and how they plan to get there. This requires not only a deep understanding of the industry and market trends but also the ability to think creatively and take calculated risks.

Featuring for The Enterprise World’s this issue of The Most Successful Business Leader to Watch Out are the stories of such leaders who are inspiring others.

For the cover story read aboutIn the high-stakes environment of the aviation industry, Stanley Ng is a nonchalant leader with an authentic approach to leadership. With a proven track record in managing and undertaking various leadership positions in the aviation industry, he is well-recognized for his ability to spearhead efficiently with his forward-looking mindset. After an 18-year career with Philippine Airlines (PAL), Stanley took charge as the President and Chief Operating Officer of the company in early 2022. Currently, he looks after the organization’s overall growth strategy while guiding the entire team.

Stanley harbors a simple leadership philosophy–being genuine and authentic. Work culture change is always difficult, but it is achievable by increasing the number of people with the same mindset. Leaders must be patient throughout the entire process. As a seasoned leader, Stanley strives to be authentic consistently while aiming to be genuine and transparent about mistakes and learn from them.

As Primestay continues to flourish under Anthony Joseph Abou-Jaoude's adept leadership, the future holds exciting prospects. His vision extends beyond merely meeting market demands; he aspires to set new industry standards, revolutionizing the vacation rental landscape in Dubai and beyond. Anthony envisions a future where Primestay becomes synonymous with unparalleled luxury and personalized experiences, setting a benchmark for the industry.

Furthermore, Anthony is dedicated to fostering a culture of giving back. He is a strong advocate for corporate social responsibility, aiming to channel Primestay's success towards impactful initiatives that benefit the community and contribute to societal well-being. His commitment to ethical and sustainable business practices demonstrates that success, when achieved with a sense of responsibility, is truly fulfilling and meaningful.

In conclusion, Anthony Joseph Abou-Jaoude's journey in the real estate and entrepreneurship realm is a testament to his resilience, innovation, and unwavering dedication to excellence. His visionary leadership and transformative approach have not only elevated Primestay to remarkable heights but have also positioned him as an influential figure in the real estate and vacation rental industry.

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In the high-stakes environment of the aviation industry, Stanley Ng is a nonchalant leader with an authentic approach to leadership. With a proven track record in managing and undertaking various leadership positions in the aviation industry, he is well-recognized for his ability to spearhead efficiently with his forward-looking mindset. After an 18-year career with Philippine Airlines (PAL), Stanley took charge as the President and Chief Operating Officer of the company in early 2022. Currently, he looks after the organization’s overall growth strategy while guiding the entire team.

Stanley harbors a simple leadership philosophy–being genuine and authentic. Work culture change is always difficult, but it is achievable by increasing the number of people with the same mindset. Leaders must be patient throughout the entire process. As a seasoned leader, Stanley strives to be authentic consistently while aiming to be genuine and transparent about mistakes and learn from them.

As Primestay continues to flourish under Anthony Joseph Abou-Jaoude's adept leadership, the future holds exciting prospects. His vision extends beyond merely meeting market demands; he aspires to set new industry standards, revolutionizing the vacation rental landscape in Dubai and beyond. Anthony envisions a future where Primestay becomes synonymous with unparalleled luxury and personalized experiences, setting a benchmark for the industry.

Furthermore, Anthony is dedicated to fostering a culture of giving back. He is a strong advocate for corporate social responsibility, aiming to channel Primestay's success towards impactful initiatives that benefit the community and contribute to societal wellbeing. His commitment to ethical and sustainable business practices demonstrates that success, when achieved with a sense of responsibility, is truly fulfilling and meaningful.

In conclusion, Anthony Joseph Abou-Jaoude's journey in the real estate and entrepreneurship realm is a testament to his resilience, innovation, and unwavering dedication to excellence. His visionary leadership and transformative approach have not only elevated Primestay to remarkable heights but have also positioned him as an influential figure in the real estate and vacation rental industry.

LEADERS IN SPOTLIGHT

For the cover story read about-

CONTENTS

12

Stanley Ng

From Coffee Fields to Cloud Forests: Manizales’ Enchanting Beauty

UPSHOT

22 CASE STUDY

Mercedes: A Class Apart

40 EXCLUSIVE PROFILE

Anthony Joseph Abou-Jaoude

32 Review

YOUTUBE

50

NEWS Amazon Shuts Down Amazon Style Clothing Stores in Ongoing Retail Evolution READ MORE

Leaked ChatGPT Update Unveils Exciting Features READ MORE

As OpenAI gears up for its inaugural developer conference, a substantial ChatGPT update has been inadvertently unveiled to the public. Leaked information, as reported by The Decoder, includes screenshots and videos showcasing a customized chatbot creator empowered by the advanced capabilities of GPT-4. These newfound features range from web browsing to data analysis, promising an enhanced conversational experience. Additionally, OpenAI appears set to introduce a novel marketplace where users can share their self-designed chatbots or explore those created by others.

This revelation was initially brought to the forefront by a user named Choi, who shared a summary of the rumored updates a few days ago. The excitement escalated when SEO tools developer Tibor Blaho shared a video illustrating the user interface in action.

Within the video, a “GPT Builder” option becomes evident, enabling users to input prompts to generate a chatbot. The example provided reads, “create a chatbot who helps generate visuals for new products.”

Amazon is set to close its two Amazon Style clothing stores by November 9th, marking the latest shift in the company’s evolving retail strategy. This decision follows a series of moves to streamline its physical retail operations, including the closure of all 68 of its Books, 4-Star, and Pop Up locations, as well as eight of its Amazon Go convenience stores. Amazon has been recalibrating its approach to physical stores to focus on its growing online fashion shopping experience and enhancing customer satisfaction with innovative technology.

The Short-lived Journey of Amazon Style The journey of Amazon Style clothing stores was disappointingly short-lived. The first Style store was launched in Los Angeles, California, in May 2022, with the promise of providing customers a “personalized and convenient shopping experience” while contributing to local job creation. A second location opened its doors in Columbus, Ohio, in October 2022. However, the company recently made the difficult decision to cease operations of these stores.

Tesla Model 3 Highland Spotted Uncovered in the US: Awaited US Launch Raises Questions READ MORE

In a surprising turn of events, a Tesla Model 3 “Highland” was recently sighted being tested without any camouflage on the roads of the United States. This unusual sight revealed the car’s front and rear bumpers, providing a sneak peek of what American customers can expect from Tesla in the near future. The Model 3 Highland has already been introduced in various global markets, including Asia, Europe, and parts of the Middle East. However, it has yet to reach the hands of eager customers in the United States.

Regulatory Hurdles and On-Road Testing Speculation is rife that Tesla might be facing regulatory hurdles, particularly from the Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (NHTSA), before they can officially launch the Model 3 Highland in the US. The automaker’s decision to conduct on-road testing of the vehicle hints at the meticulous evaluation it is undergoing before hitting American streets. This approach echoes the company’s strategy with previous releases, such as the highly anticipated Cybertruck.

The spotted Model 3 Highland was captured on Highway 280 in California, nestled between the bustling cities of San Francisco and San Jose. Notably, it was equipped with manufacturer plates, confirming that this was indeed Tesla testing the vehicle. Furthermore, the vehicle’s design appeared consistent with its Eastern Hemisphere counterpart, indicating that the global model will remain largely unchanged for the US market.

COVER STORY

STANLEY NG Trailblazing Beyond Conventional Leadership with Authenticity and Impact President and Chief Operating Officer of Philippine Airlines (PAL)

12 | November 2023

G www.theenterpriseworld.com | 13

S

trong leadership is the key to the success of any organization.

Particularly in aviation, good leadership can impact safety, efficiency, and productivity. Moreover, strong aviation leadership fosters innovation and adaptation to technological advancements, improving operational performance and sustainability. Ultimately, aviation leadership sets the course for the industry's growth and resilience in the dynamic global landscape.

In the high-stakes environment of the aviation industry, Stanley Ng is a nonchalant leader with an authentic approach to leadership. With a proven track record in managing and undertaking various leadership positions in the aviation industry, he is well-recognized for his ability to spearhead efficiently with his forwardlooking mindset. After an 18-year career with Philippine Airlines (PAL), Stanley took charge as the President and Chief Operating Officer of the company in early 2022. Currently, he looks after the organization's overall growth strategy while guiding the entire team.

A Brief History of Professional Leadership Stanley embarked on his journey in 2003 as an airport agent with PAL, doing check-ins. He was simultaneously working as a translator at the airport for about a year, owing to his spoken fluency in Mandarin. He later applied to the PAL Aviation School. In 2004, he started flying the first Boeing 747 as a Second Officer or Cruise Relief Pilot for about two years before becoming a First Officer for the Airbus Airbus 320. He started flying domestic flights across the Philippines.

After staying there for a while, Stanley became a cruise relief captain for the

14 | November 2023

Airbus 330 and 340, flying to various destinations like the Middle East, Hawaii, Vancouver, etc. Eventually, in 2014, he went back to flying the Airbus G20 as a captain, and in the same year, he piloted domestic flights across mixed regionals. After becoming an Instructor Pilot and the Chief Instructor Pilot in 2018, he was promoted to the Chief Pilot of the Airbus 320 division.

He was further promoted to the Head of Operations for PAL more than a year later. From 2019 to 2022, Stanley was the SVP of Airline Operations for PAL, and it was towards the end of January 2022 when he assumed the post of President and CEO. While he was mostly involved with operations in his previous leadership roles, Stanley looked after various aspects at PAL–from finance to the commercial side. He also looks after the whole strategy while steering the airline's mission forward.

Trifecta of Authenticity, Genuineness, and Transparency Stanley harbors a simple leadership philosophy–being genuine and authentic. Work culture change is always difficult, but it is achievable by increasing the number of people with the same mindset. Leaders must be patient throughout the entire process.

As a seasoned leader, Stanley strives to be authentic consistently while aiming to be genuine and transparent about mistakes and learn from them. He also emphasizes that everyone in the company should have a voice, not just the senior leadership team, as the best idea can come from anyone, but they should be brave enough to speak up!

Being at the helm and catering to every aspect of the organization, Stanley ensures that every department is finetuned. However, many fundamentals are yet to be fixed for every

COVER STORY

www.theenterpriseworld.com | 15

16 | November 2023

COVER STORY department; Stanley asserts that he cannot be present everywhere at any given time. Hence, he emphasizes seeking people who harbor a shared, forward-looking mindset while being open to change in accordance with the industry's evolving dynamics. Change is the only constant, and irrespective of the sector, every business is subjected to change and innovation. Thus, the requirement for people who will actively seek improvement and offer fresh perspectives to stay relevant is more than ever. Currently, PAL is also on the lookout for individuals who share a common vision for everyone.

Emphasis on Shared Vision and Visionary Mindset When it comes to identifying and developing talent within an organization, Stanley necessitates the need to identify people with the right mindset. Stanley seeks individuals who embrace change and are not afraid to make mistakes while taking responsibility and accountability for their actions. “People must take full accountability for their actions, whether it is good or bad. They have to be on top of those things and not afraid to admit mistakes and learn from there,” he adds.

To nurture talent at the core, PAL is currently engaging with several institutions like LinkedIn learning, where employees can learn and have options to learn by themselves.

Although these institutions offer a wide range of courses, from finance to management and strategy, Stanley believes that learning should come from within. In such aspects, efficient and effective mentorship in the form of constructive feedback plays a crucial role. He adds, “Constructive feedback to the employees will help them grow as an airline employee as well as a person, improving their abilities in

dealing with people, being authentic, and building relationships with the stakeholders.”

Besides demonstrating agile leadership, every leader must maintain an optimum balance between work and life to function effectively. Likewise, Stanley always believes in well-being and constantly preaches its importance.

He also believes in taking good care of himself by exercising and spending time with family and friends and cherishes the relationships. Although he is more focused on the long-term aspects, he believes short terms are also important while the former is impactful.

Employee Happiness = Customer Satisfaction While customer experience is important, employee satisfaction is equally essential for the success of any organization. Stanley believes when employees are happy and taken care of, they will also take good care of the passengers. He adds, “As long as the company is fair and consistent to everyone, and as long as people who are working really hard are identified and rewarded, this culture change will push the whole organization to a more performance-driven company.”

Stanley regards every employee as an ambassador for the airline as they go out and engage with people daily and introduce the company's vision to others. While challenges will persist, PAL aims to establish its commitment to the customers and forge a strong impression by actively addressing issues and focusing on improvement, especially during disruptions. Stanley states that providing extra care during these times makes journeys easier and more memorable. He also supports employees with personal and workrelated matters to emphasize their

importance to the airline. “They can always come to me as we are always here for them. And I think that's the most important thing,” he affirms.

Winning the Race with a Winning Strategy PAL is constantly trying to improve its products and even services, emphasizing Filipino hospitality to enhance the customer experience. The airline even collaborates with various institutions to support local talent, artists, MSMEs, athletes, and more in the Philippines. It is also involved in supporting endeavors like the Philippine Ballet and athletes competing in events like the Asian Games and the Olympics. The commitment to supporting local talent and Filipino representation globally remains a top priority for the airline to date.

Today, airlines are ordering more planes. Since airports have limited slots, airlines need larger aircraft to handle more passengers for long-haul flights. PAL is ordering bigger planes and upgrading existing ones to maintain pace with improvements in infrastructure and the increased need for faster journeys and business travels.

Despite issues in the supply chain area, the airline strives to improve every aspect, from seats to check-ins and its website, to win the competition and improve its processes at every touch point.

PAL is also leveraging technology to enhance its overall customer experience by making improvements to its digital platforms. It recently partnered with Salesforce to have a CRM system to understand the customer better. Moreover, Stanley highlights that integrating CRM will greatly help the airline and its back-end system and help PAL improve

www.theenterpriseworld.com | 17

significantly on the digital front. The idea is to ease customers' travel experience using CRM, an important tool for sales and customer engagement, especially in managing disruptions. PAL is always within the safety standards and other tools to help make the flight safer. It is continuously engaging with the manufacturer and regulators to make operations safer. However, the airline strives to remain ahead and improve digitally by exploring technology extensively.

Environment Consciousness with Passenger Comfort Sustainability has become a rising concern in the aviation industry due to impending climate implications and increasing pressure from typhoons worldwide to respond proactively. PAL has introduced fuel initiative programs for the past few years running successfully. The airline has reduced emissions with initiatives like regular engine cleaning to ensure efficiency and burn less fuel. Being a revered pilot, Stanley encourages flying aircraft more efficiently and more comfortably for the passengers. At the same time, many airlines are incorporating sustainable aviation fuel (although in short percentage); PAL is pledging that by 2030% by working with regulators and other industry stakeholders.

industry over the past few years, where airlines are increasingly focusing on customer services and in-flight products.

With the pandemic, travelers are now more willing to pay more, but their expectations have also increased considerably. They anticipate a seamless flight experience, improved cabin comfort, and enhanced service at all airport touchpoints. These expectations are notably higher compared to the prepandemic era.

To adapt to such changes, PAL has taken some significant steps. For instance, the airline recently engaged with a chef to improve its in-flight food and customer experience, resulting in doubled customer satisfaction with in-flight food service. Moreover, PAL is investing in newer engines and advanced aircraft technologies to provide a better passenger experience and contribute to a more environmentally responsible aviation industry.

In addition to the above, the airline is trying to overcome several existing challenges while ensuring things run smoothly. Firstly, the current challenge is volatile and rising fuel prices that affect all airlines globally. Although airlines can add fuel surcharges to cope, PAL is also exploring fuel hedging cautiously. Secondly, supply chain issues are widespread, so mitigating that The airline is reducing single-plastic usage involves working closely with the by encouraging the use of reusable water stakeholders, partners, vendors, and bottles at the office. It is also encouraging suppliers by better protecting how the eco-friendly choices, like switching from parts will be replaced in the future. gas-powered cars to hybrids or These issues have affected the industry considering electric vehicles in the future. in recent months. Amidst such concerns, In addition to inculcating sustainability PAL is continuously evolving its programs in the organization, PAL also customer experience and focusing on plans to work with the local government building lasting relationships with to have tree plantation programs. customers, suppliers, and stakeholders.

Since flying capacity depends on supply Pacing with Evolving Trends chain stability, working closely with vendors can help manage flight As a veteran in the industry, Stanley has availability. noticed significant changes in the aviation

18 | November 2023

Acknowledging the Reality and Succeeding with Calculated Risks Being a seasoned leader in the industry, Stanley acknowledges that risks are inevitable but believes that as long as they are calculated, they can be tackled. He often categorizes risks into two groups. The first involves maintaining tried-and-true strategies for profitability and stability, while the second encourages innovative, out-of-thebox approaches and experimentation that don't impact the core income sources. This approach allows for continuous improvement on one side while exploring entirely new solutions for the airline, such as venturing into uncharted routes.

Although he understands that taking risks may result in failures and mistakes, he emphasizes the importance of trying and learning in the meantime.

“Just believe in your vision and don't be closeminded. If you see that things aren't really working out, know when to pivot, go back, and go in the other direction; that's an important thing for entrepreneurs.”

COVER STORY

www.theenterpriseworld.com | 19

WWW.THEENTERPRISEWORLD.COM | APAC EDITION | NOVEMBER 2023

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To Watch Out For 2023

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Ninh Binh: All you need to know about the Hidden Paradise on Earth Article - How to Advertise Your Business?

The Bermuda Triangle: An Unsolved Enigma

Pia Arellano President | CEO

DRIVING PROGRESS WITH DATA Pia Arellano’s Impact at

NOVEMBER 2023

www.theenterpriseworld.com

22 | November 2023

www.theenterpriseworld.com | 23

Introduction They say this is the "City among the Clouds," and once you are there, you will understand why. Its lofty location is nothing short of mesmerizing. But what makes this place truly special is the vibrant culture and rich history that have shaped its unique identity.

Today we are going to take a look at the city of Manizales. A city in Colombia's Andes Mountains. Close your eyes and imagine yourself standing at an extraordinary elevation of roughly 2,160 meters (7,086 feet) above sea level, surrounded by stunning vistas that seem to go on forever. This is not an ordinary city; it is filled with South American beauty yet to be discovered.

As you explore this city, you will find it's more than just a city; it's a fascinating blend of metropolitan modernism and natural beauty. It is not only the Caldas department's capital but also one of the important cities in the Coffee Triangle, an area known for producing some of the world's best coffee beans. So you can be sure your morning cup of joy will taste extra wonderful here!

This is only the tip of the iceberg. In the following parts, we are going to look more into the city’s rich history, involve ourselves in its lively culture, explore its gorgeous scenery, and find the numerous reasons why you must visit the city you won't want to miss out on everything this city has to offer.

Why You Must Visit Manizales?

•

A City in the Clouds

Let’s have an imaginary tour of the place where all wanderlust souls want to visit at least once in their lifetime.

Here are some highlighted points that all tourists should know about this Colombian beauty. There are many

24 | November 2023

Why You Must Visit

MANIZALES? cities in the world offering you the best experience of the place to be on earth. But, this city has its own way of taking you to the cloud number 9.

Being the heart of Colombia, Manizales greets them with open arms and a wide smile.

Now, picture this: Manizales sits way up in the Andes Mountains, at a jaw-dropping altitude of 7,000 feet above sea level. That's almost like living among the clouds! As you climb higher into the city, you will feel like you're ascending into the heavens. The air gets cooler, and the vistas become even more breathtaking.

On top of that, sipping the finest blend of coffee in the morning while gazing out over an ocean of clouds.

The higher you go, the more the landscape unfolds before you, like a magnificent painting coming to life.

This town truly is a place where you can experience the world from a different perspective, and it's an adventure you won't want to miss.

•

Micro-climate

Manizales, a lovely city high in Colombia's Andes Mountains, boasts a special microclimate. A place where it feels like spring all year round! With temperatures averaging 68-73°F, it's never too hot or too cold. Rainfall is frequent, making the hills green and the coffee tasty. Fog and mist often hug the city, creating a heavenly atmosphere.

•

Nature's Masterpiece

In the heart of this vibrant city lies the captivating Nevada del Ruiz volcano, a symbol of nature's awe-inspiring beauty and power. Its majestic snow-capped peak, often veiled in a gentle mist, draws both locals and visitors into its spellbinding presence. Access to the volcano may sometimes be restricted due to safety concerns related to volcanic activity, emphasizing the importance of prioritizing everyone's safety.

•

The City of Open Doors

Whoever visited this city started calling it a "City of Open Doors" because people in this city are known for their warm hospitality. It's like visiting a close friend who can't wait to show you their favorite places. This makes not just a city but also a place with open hearts and doors.

•

Savouring Manizales: A Gastronomic Delights

In Manizales, you're in for a treat with Colombian cuisine. Don't miss the local favorite, "bandeja paisa," a hearty dish with beans, rice, meat, and plantains.

The city's street food scene is a bustling hub of flavor, offering tasty delights like empanadas, arepas, and much more.

From hearty stews to savory snacks, Manizales has something for every palate. So, prepare your taste buds for a gastronomic journey through this delightful city, where every meal is a chance to savor the essence of Colombian cuisine.

"City among the Clouds,”

www.theenterpriseworld.com | 25

January Delights in Manizales: Feria de Manizales

•

If you're lucky enough to visit Manizales in January, mark your calendar for the Feria de Manizales. This vibrant festival is one of Colombia's liveliest and most exciting.

Nice Park: In Parque Caldas, you can walk around, feed the pigeons, and enjoy being outside. It's a calm place to take a break.

•

Nature Escape: El Recinto del Pensamiento is a peaceful spot with gardens, butterflies, and birds. It's a quiet place to be with nature.

•

Lasting a whole week, the celebration fills the city with parades, concerts, bullfights, and traditional Colombian dances. It's a colorful and lively experience that showcases the heart and soul of Colombian culture.

From the rhythmic beats of traditional music to the dazzling parade floats, the Feria de Manizales immerses you in a whirlwind of sights and sounds. It's a chance to join in the joyful spirit of the city and witness the rich traditions that make Colombia special.

Where to Go? What to Do? Explore Manizales!

Here are some of the top tourist attractions: •

Pretty Church: There's a beautiful church called the Cathedral Basilica of Our Lady of the Rosary. It looks like a big, fancy castle with colorful windows. You can visit it and take pictures.

•

Cable Car Ride: You can take a ride in a special car that goes high up in the air. From there, you can see the whole city and the tall mountains around it.

•

Nature Park: In a place called Los Yarumos Ecopark, you can go for walks in the forest and see butterflies and pretty flowers. It's like a big garden in the mountains.

•

Coffee Farms: In this city, they make really good coffee. You can visit farms where they grow coffee, learn how they do it, and taste yummy coffee.

•

Gold Museum: There's a museum where you can see shiny gold ancient things. It's like going back in time and looking at treasure.

•

Big Square: There's a big open area in the middle of the city called Plaza de Bolívar. People go there to sit, eat ice cream, and watch the world go by.

•

Hot Springs: Nearby this city, there are warm pools where you can relax in the water. It's like a big, cozy bath in the middle of the mountains.

26 | November 2023

From Point A to zZZ: Transportation and Accommodation in the City In this chapter, you’ll get to know how you can reach and what the accommodation options for staying in this magical city are.

From Air to Rail: Getting to Manizales is an exciting journey, whether you're a tourist looking to explore its beauty or a researcher interested in its unique microclimate and culture. To reach this charming destination, you have few options. The most common way is to fly into La Nubia Airport, which serves domestic flights from Bogotá, Medellín, and other major cities in Colombia. From the airport, you can easily take a taxi or a shuttle service to reach the city center, which is about a 20-minute drive away.

www.theenterpriseworld.com | 27

Roadway to Manizales: If you prefer to travel by road, you can take a bus from major Colombian cities like Bogotá, Medellin, or Pereira. The journey is not only scenic but also offers a chance to witness the breathtaking landscapes of the Andes Mountains. The bus terminal in this city is well-connected to the city, making it convenient for travelers.

Another option is taking the cable car, known as the "Teleférico," from the outskirts of the city, which offers stunning aerial views as you descend into this Colombian beauty.

The Best Places to Stay in Manizales for Every Budget •

Luxury Retreats: Now, let's talk about where to stay in this town.

The city offers a range of accommodation options to suit various budgets and preferences.

If you're looking for a taste of local hospitality and culture, consider staying in one of the charming boutique hotels or guesthouses in the city center.

These accommodations often provide a cozy and authentic experience, allowing you to immerse yourself in the city’s unique atmosphere. For those seeking more upscale lodging, you'll find modern hotels and resorts that offer comfortable amenities, including restaurants, bars, and spa facilities. These options are often conveniently located near popular attractions and business districts.

This town has a variety of hotels ranging from budget to luxury. Some popular options include: Hotel Estelar Las Colinas: A luxury hotel with beautiful views of the city.

Hotel Varuna: A mid-range option with comfortable rooms and good amenities.

28 | November 2023

Hotel Carretero: A budget-friendly choice located in the city center.

•

Budget-Friendly Stays: This beautiful town also has options for budget-conscious travelers, with hostels and guesthouses offering affordable rates without compromising on comfort. These places are great for backpackers and those who want to stretch their travel budget while enjoying a comfortable stay.

If you are conducting research in Manizales, you might consider accommodations near the city's educational institutions, like the University of Caldas or the National University of Colombia, Manizales campus. Many researchers find it convenient to stay in universityaffiliated guesthouses or apartments, which can provide a conducive environment for academic work.

Hostels: If you're looking for budgetfriendly options and a chance to meet other travelers, hostels are a great choice, you can refer few of them as follows: Hostal de La Montaña: A cozy hostel with dormitories and private rooms.

Hostal Kaleidoscopio: This place is known for its friendly staff and vibrant atmosphere.

Mountain Hostel: Offers a mix of dormitory and private rooms with a social atmosphere.

Conclusion In short, Manizales is a special city high in the mountains of Colombia.

It's famous for its coffee, beautiful views, and friendly people. You can explore museums, enjoy festivals, and try delicious food. Even though it's not as famous as some other places,

Manizales is like a hidden treasure waiting to be discovered. So, if you want to experience the beauty of nature and the warmth of Colombian culture, Manizales is a great place to visit. It's a little piece of paradise in the clouds!

www.theenterpriseworld.com | 29

Special Profile

ANTHONY JOSE ABOU-JAOUD

AN ARCHITECT OF SUCCESS IN REAL ESTATE & ENTREPRENEURSHI

Primestay | CEO

I

n the ever-changing landscape of real estate in Dubai, where the dynamics shift as swiftly as the sands, the demand for housing solutions that transcend mere brick and mortar has reached its peak. The primary challenge for these competing companies is to fulfill the demand for customized, need-centric housing solutions.

In the midst of this fiercely competitive market, is an entrepreneur not just navigating but thriving—Anthony Joseph Abou-Jaoude, the visionary force steering Primestay, a renowned name in Dubai's holiday homes house rental sector.

His aspiration to elevate rentals into a luxurious experience profoundly aligns with the diverse needs of the populace, positioning Primestay as a guiding light in this domain.

Anthony's unique leadership approach and progressive vision have propelled Primestay beyond the ordinary,

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securing it a prestigious position in the cutthroat world of real estate.

Anthony's approach to vacation home rentals redefines excellence in the industry. He believes that the essence of hospitality extends beyond providing a mere roof over the head—it encompasses an experience that resonates with individual needs and desires. Primestay crafts a tailored, luxurious experience for each guest, ensuring that their stay is nothing short of exceptional. The meticulous attention to detail, personalized service, and commitment to exceeding expectations have made Primestay a go-to choice for those seeking refined accommodations in Dubai.

The success of Primestay can be attributed to Anthony's forward-thinking strategies, leveraging technology to optimize operations and enhance customer experience.

Through innovative platforms and applications, guests can

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In conclusion, Anthony Joseph AbouJaoude's journey in the real estate and entrepreneurship realm is a testament to his resilience, innovation, and unwavering dedication to excellence.

His visionary leadership and transformative approach have not only elevated Primestay to remarkable heights but have also positioned him as an influential figure in the real estate and vacation rental industry. As Anthony continues to shape the future of Primestay and inspire aspiring entrepreneurs, his impact on the industry is sure to resonate for years to come.

Anthony's Dynamic Entrepreneurial Journey

seamlessly book their dream holiday homes, while property owners can easily manage and monitor their rentals, ensuring a win-win situation for all stakeholders.

Anthony's Vision for the Future As Primestay continues to flourish under Anthony's adept leadership, the future holds exciting prospects. His vision extends beyond merely meeting market demands; he aspires to set new industry standards, revolutionizing the vacation rental landscape in Dubai and beyond. Anthony envisions a future where Primestay becomes

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synonymous with unparalleled luxury and personalized experiences, setting a benchmark for the industry.

Furthermore, Anthony is dedicated to fostering a culture of giving back. He is a strong advocate for corporate social responsibility, aiming to channel Primestay's success towards impactful initiatives that benefit the community and contribute to societal well-being. His commitment to ethical and sustainable business practices demonstrates that success, when achieved with a sense of responsibility, is truly fulfilling and meaningful.

Anthony Joseph Abou-Jaoude, the dynamic CEO of Primestay Vacation Homes Rental LLC, is a visionary leader in the real estate industry.

Starting as a broker, his journey has unfolded into a rich tapestry of accomplishments, crowned with the prestigious title of Dubai's top Sales Associate Director in 2020. Beyond the bustling real estate sector, Anthony wears multiple hats, serving as CEO of AJ Consultancy and Prime Cleaning—evidence of his commitment to diversification and innovation.

Anthony's journey unfolds as a vibrant narrative of resilience, innovation, and a keen understanding of market intricacies. Yet, Anthony's story doesn't end in boardrooms or businesses alone. He is a beacon of knowledge, generously sharing insights and earning acclaim as an Amazon best-selling author. His debut, "Take Charge," and the recently unveiled "Take Action" mirror his leadership style—accessible, engaging, and impactful.

Special Profile In sharing his insights, Anthony emerges not just as a leader in business but as a mentor, empowering others to navigate the challenges of entrepreneurship with confidence and purpose.

Redefining Excellence in Vacation Home Rentals Primestay, born from Anthony's sincere passion for holiday home rentals and rich real estate experience, serves a diverse clientele, including tourists, residents, investors, medical tourists, and corporate guests.

Primestay was initially operating through referral agreements with well-known hotel chains like Ramada, Marriott, Hilton, Dusit, and Shangri-La, among others, as well as local serviced hotel apartments. Through these agreements, Primestay provided its clients access to these partners' inventory.

In addition, Primestay excels in optimizing returns for stakeholders while upholding impeccable property conditions. With its hands-on, 24/7 approach, the company strives for 5-star quality services, taking pride in meticulously decorating all properties for a luxurious experience. Each property is not merely a rental space but a carefully crafted haven, fully equipped with essentials to guarantee a stay that is not just memorable but truly exceptional in every aspect.

Overcoming Initial Obstacles In the initial stages of Primestay, Anthony faced the challenge of convincing landlords to switch from long-term to short-term leases. To overcome this hurdle, he prioritized building the company's reputation from the ground up, working diligently to earn the complete trust of landlords.

Early on his journey, Anthony understood the importance of catering to people's need for emotional connections, even during short-term stays. Therefore, every service offered by the company embodies its unwavering commitment to providing a "home away from home" experience.

In 2019, Primestay took a significant stride by bringing approximately 45 exclusive properties on board. However, the landscape shifted in 2020 due to the COVID-19 lockdown, resulting in a slower pace with landlords requests to shift back to long term as DXB airport was closed which led them to have 11 units left. What may have seemed like a downturn turned out to be a pivotal period that contributed to the ultimate success of the company.

Navigating Through Primestay's Service Landscape

The Critical Turning Point in Primestay's Growth

Primestay goes beyond typical rentals, curating welcoming spaces that seamlessly blend home comfort with top-notch hotel services. Offering a comprehensive package, the company excels in vacation home rentals, housekeeping, laundry, VIP concierge, property management, and interior design.

In the early days of the pandemic, Primestay experienced a surge in demand for short-term rentals, providing flexible solutions for tenants seeking adaptability. This trend continued with the success of Dubai Expo 2020, creating opportunities and drawing an influx of visitors. This momentum fueled significant growth in Dubai's hospitality industry, offering

new pathways for Primestay. The company secured an impressive 215 exclusive units during this period, and this growth has extended into 2023.

Primestay currently manages over 645 units exclusively, with this number steadily increasing.

Anthony's people-first strategic approach of prioritizing exceptional service and resonating with landlords proved highly effective. Positive feedback circulated through word-of-mouth, evolving into a powerful force driven by satisfied property owners. Primestay's success story is an excellent example of how a people-centric strategy, combined with strategic vision and adaptability, can lead to substantial growth in the dynamic world of short-term rentals.

Anthony's Distinctive Leadership Style From challenges to success, Anthony's story in these early days of establishing Primestay is a narrative of resilience, strategic foresight, and an unwavering commitment to rewriting the norms of the real estate landscape. It's an example of how challenges can become stepping stones to unparalleled triumph when met with determination and innovation.

Anthony's dynamic leadership spans a myriad of responsibilities, encompassing the formulation of ideas, creation of business plans, financial securing, team building, strategic marketing, financial oversight, legal compliance, and delivering stellar customer service. To navigate this diverse spectrum effectively, his leadership style is defined by adaptability, adept risk management, and an unwavering commitment to the long-term vision of the company.

According to Anthony, indispensable qualities for entrepreneurial success encompass leadership, self-motivation, and effective networking, with specific

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Special Profile responsibilities contingent on factors such as the business's industry and growth stage.

Moreover, he acknowledges the dynamic nature of responsibilities, emphasizing that the specific roles and tasks vary based on factors like the business's industry and growth stage.

This holistic perspective, shaped by years of hands-on experience, forms the foundation of Anthony's approach to leadership and success in entrepreneurship.

Elevating Employee Prioritization Primestay thrives on three pillars: a great vision, innovation, and exceptional people. Recognizing the pivotal role of human resources, Anthony emphasizes the importance of fostering a positive work culture. This approach ensures employees feel genuinely appreciated and respected, fostering satisfaction, loyalty, engagement, and high motivation for consistent peak performance.

Anthony takes pride in assembling exceptionally talented individuals, viewing them as an extension of his own family. The company's culture centers on teamwork and unwavering respect, encouraging mutual appreciation for every team member's worth and contributions, regardless of achievements, skills, or qualities.

Primestay's commitment to constant motivation involves providing necessary resources and growth opportunities within the company.

Consequently, each team member brings passion and dedication, unified by a shared vision for the company.

Stepping Into the Future In the future, the market will remain intensely competitive. Survival in this

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landscape heavily relies on having a clear vision and strategic direction for leading one's company. Fortifying Primestay's success, Anthony's upcoming initiatives focus on enhancing market research, gathering customer feedback, and conducting thorough competitor analysis. He believes these steps are crucial for staying true to the company's mission, ensuring financial stability, and achieving successful expansion.

Moreover, the foundational principles in strengthening the future of Primestay are non-negotiable factors like resource

availability, adherence to regulations, risk assessment, and the implementation of impactful marketing strategies. Thus, continuous monitoring and adaptability will forever remain crucial, safeguarding that every step and decision aligns with Anothony's overarching vision for the sustained success of Primestay.

Anthony's Guidance for Budding Entrepreneurs Understanding the challenges of starting a company from scratch, Anthony draws from his own journey and resonates with

every young founder he meets. Based on his personal experience in the dynamic field of real estate, Anthony has a simple yet profound counsel to budding entrepreneurs: embrace the continuous learning journey, recognizing that mistakes are intrinsic milestones along the path to success.

The crucial aspect is adapting, gleaning valuable insights from these experiences, and maintaining unwavering determination in chasing your entrepreneurial dreams. Each mistake serves as a stepping stone to

growth, providing invaluable lessons that contribute to your evolving expertise and resilience in the dynamic world of entrepreneurship.

Concluding Anthony's Testament to Vision and Dedication Primestay is not merely a business; it stands an extraordinary blend of Anthony's business acumen, client-centric focus, and relentless pursuit of success in real estate and entrepreneurship.

Anthony's journey unfolds as a vibrant narrative, painting Primestay as more than

a company but as a testament to his enduring commitment to excellence.

At its core, Primestay transcends the conventional definition of a business; it embodies Anthony's exceptional blend of business acumen, unwavering client-centric focus, and an unrelenting pursuit of success within the dynamic realms of real estate and entrepreneurship. Under his leadership Primestay has become one of the renowned companies, constantly evolving to meet the ever-changing demands of the real estate landscape.

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We all have dreamt of owning a luxury car at least once.

When we see one while traveling, this thought crosses our minds. Often out of curiosity, we check on the internet prices of these cars, features, and specifications too. We daydream about a good long drive with our friends or spouse while experiencing the utmost luxury while being in the lap of nature. A sheer surreal experience is what we envision. Being a kid did you ever stop by a showroom of a luxury car brand like Mercedes? To get a glance at the cars on display? Who hasn’t? All of us do that!

Mercedes is a perfect blend of top-notch engineering, excellent technology, and luxury at its peak. A featureloaded car with lightning-fast speed and features built by the Germans. Car lovers cannot agree more on the luxury and finesse the brand carries. With a variety of models at our dispense, it is the most loved luxury car brand in the world. Via this article, we’ll take you on the most luxurious and smooth ride. Fasten your seat belts, folks!

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These are the brand names that cannot be said to not be in the loop. Audi, BMW, and Mercedes are brands that are always neck-to-neck in competition. These 3 brands are undoubtedly in competition with each other at all times.

4 Popular Marketing Campaigns of Mercedes: Marketing campaigns are an effort by any brand to stand out. Brands strive to get into the limelight or get noticed.

Television advertisements are the best mediums as consumers remember what they see. It made sure while making the ad they were using emotions, convincing the potential customer, and getting noticed by their customer base.

These are 4 popular television commercials: 1. Unlock with Mercedes Benz: A very thoughtful campaign launched

by Mercedes during the festive season of 2021. The brand strategized to launch this campaign in September 2021 and continue it till the festival season ends. The reason behind this launch was an introduction to an unlocking with the Corona phase. The brand wanted to resurrect the sentiments of humans by availing them of the option of unlocking their dreams. It included easy EMI options on the selected models. A variety of insurance policies were also made available.

2. Merc From Home: A wonderful ad campaign launched in 2020. This campaign was implemented to bring ease in the whole buying process of the product from the comfort of one’s home. It provides an easy and clear method of purchasing a luxury car via the ease of home and especially through the digital process.

It is a crystal clear process. From preparing the car to making the

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payment through a digital platform, everything is kept simple and hasslefree.

3. Are You AMG-Ready: Mercedes planned the AMG-Ready campaign to make a shift from only being a brand, to being a performancebased luxury brand. The brand wanted to introduce the AMG subsidiary brand to depict the promising capabilities and newness of its product. The loyal customers were the main target. A 1minute video ad was made to demonstrate the different AMG models to increase awareness. The intent of the brand via the campaign was to perform and be combined in the luxury of tomorrow while strengthening the bond between AMG and its customer base.

4. Life Gets Big: This campaign was a special one to highlight the features of the new T class. A van with sliding doors and an improved space within the car that accommodates one family was the theme. A rear window where 3 kids can enjoy the ride or even your beloved pet. This was an introductory campaign to bring to notice the extra space feature of this van. Sliding doors, extra space, and rear window space are the key takeaways in this model T class.

Problems Faced by the Brand: 1. Rust issues: Surprisingly enough some customers have complained that the doors, fenders, hinges, and hoods start to rust sometime post purchasing the car. A loyal customer would not like the car to develop rust and make noise.

2. Deaths due to Systemic issues: Post the death of Tata Sons Chairman, Cyrus Mistry, people raised eyebrows on how safe the Mercedes-Benz was.

However, the Indian MD of Mercedes

and the CEO of the brand together state that the car collided due to poor road infrastructure and traffic rules.

They suggest improvements in these aspects to reduce the death rate due to accidents which is approximately 1.5 lakhs from 2021 to September 2022.

3. Display of error lights on the dashboard: Some error lights are displayed in the model CLA 250 according to customers. Adding to that customers have said the company also takes ages to solve the issue as the display of error lights puts them in a fix too.

Competitive Advantage: Mercedes focuses on adapting a differentiation strategy. Quite a noticeable number of features are offered by it, unlike its competitors.

Some added features like: Ÿ Blind Spot Monitor Ÿ 8-way power seats with 4-way power lumbar support Ÿ Hand gesture controls Ÿ Hands-free device controls These are some peculiar features of the 2023 Benz GLC SUV. It allows the driver more comfort and enhanced driving experience. These detailed and minute features of the SUV add to the list of features making the car stand out from the competition. If you take notice these are very thoughtful features installed into the SUV leaving no room for any complaints from the customer.

The Social Media Game: Mercedes has millions of followers on social media which makes them an overachiever in its digital game. The brand utilizes social media to post finely curated content across all its

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online platforms. They especially take care of crafting user-friendly content wherein people can interact. a. Campaigns to drive traffic: Attractive feature-highlighting videos, shorts, reels, and user-generated content are also implemented to increase its brand engagement.

The brand started a user-generated strategy on Instagram wherein it developed a hashtag named #MBPhotoPass. Through this strategy it allowed social influencers, journalists, team members, and even existing customers to curate organic short videos of its cars. About other social media platforms like Facebook, the visuals are very appealing to the human eye. b. Diverse Ways: The content the brand shares on its social media is visually driven and personal stories of existing customers. A very well-planned strategy of posting 2 to 3 times a day is followed diligently by the brand. Its images and short videos are visually driven as they keep it fresh and engaging.

Along with videos and images the brand shares a variety of information, car-related news, highresolution images of the brand’s cars at work, upcoming models information, and images. c. Influencer Marketing: Fitness freaks often head out to the mountains with their beasts to test the car’s ability. Fitness influencers make the effort to record a video and post it on their social media feeds. It helps them to reinforce the message when the influencer and the brand are featured and tagged in each other’s feeds. Some car racing drivers like Nico Rosberg, Jan Seyffarth, and Lewis Hamilton are famous influencers who often collaborate with the brand to spread reach and engagement.

Shift to Evs: Mercedes plans to offer battery electric vehicles (BEV) in all its segments. From 2025 onwards, all newly launched electric vehicles will be electric only. Meaning, that from 2025, all customers will be able to enjoy the privilege of choosing an all-electric alternative for every Benz model. The previous plan of developing battery

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electric and internal combustion engines (ICE) on the same platform has seen a shift. The plan for developing BEVs has been finalized and is in full action.

The strategies formulated to make the shift possible are as follows: 1. EV Critical moment: As the brand shifted its focus from “electric-first” to “electric-only”, Mercedes-Benz believes it can accelerate and make a more progressive EV portfolio plan. Ola Kallenius, Chairman of the Board of Management at Mercedes Group AG says, “The tipping point is getting closer, and we will be ready as markets switch to electric-only by the end of this decade.” The change that is undergoing has made Mercedes revise their capital allocations as it requires huge amounts of research and scrutiny.

2. New Gigafactories: Newer EV platforms will be established by greater integration into the manufacturing sector.

The extensive technology plan consists of 2 new electric vehicle platforms. The first is MB.EA for medium and small-sized passenger cars. The other is AMG.EA, is a dedicated performance electric vehicle platform, for lighter commercial vans. Simultaneously, Mercedes will be focusing on the giant expansion of its battery manufacturing capability. As per plans, it is going to establish eight new battery cell gigafactories by working with partners in Europe and elsewhere.

3. Increased charging stations: In collaboration with Shell’s Recharge network, Mercedes will add up to 30,000 more charging stations by 2025. The new charging points will be across Europe, China, and North America. In Australia and New Zealand, EQ drivers will have access to rapidly expanding public charging networks that offer a combination of standard AC, and ultra-rapid fast chargers. The experimental electric car of the brand, the Vision EQXX is the technology pillar. With a capacity of more than 1,000 kilometers, the vehicle is said as a highly advanced drive-terrain and lightweight bionic design.

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FOUNDER: Chad Hurley, Steve Chen, and Jawed Karim

ESTABLISHMENT YEAR: February 14, 2005

HEADQUARTERS: San Bruno, California

NO. OF EMPLOYEES: 2,800

WEBSITE: https://www.youtube.com/

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Overview: Marketing and advertising play a key role in this era of advanced tech and AI. Even politicians nowadays endure the need for advertising. But how and which platform would be best suited is a big question that storms the minds of many. YouTube advertising is one such compelling tool for brand exposure, product promotion, and overall marketing. It has become a powerful and versatile platform for businesses and content creators to reach a vast audience.

With billions of users globally, YouTube advertising offers a range of advertising options to suit various brands and individuals. Furthermore, it provides valuable analytics to measure the performance of your campaigns and to plan strategies accordingly. Offering space for creativity with precision targeting makes YouTube advertising a top choice for businesses looking to connect with their audience.

bumper ads in 2016. This allowed advertisers to engage with viewers more effectively. Here is a timeline of features introduced in YouTube Ads. •

2010: YouTube ushered in a new era with the introduction of TrueView skippable ads, paving the way for more entertaining digital video ads.

•

2015: YouTube launched Masthead ads, displayed at the top of its homepage for 24 hours.

•

2016: The 6-second bumper ads were introduced, which are unskippable and play before video content begins.

•

2018: Outstream Ads were introduced, enabling ad display on external websites.

•

2020: YouTube launched Shorts with plans to introduce ads between videos in 2023.

History of YouTube Advertising: The history of YouTube advertising is a fascinating journey that reflects the evolving landscape of digital marketing. Google acquired YouTube in 2006, which led to a move that would prove pivotal for the platform’s advertising. The first significant step in YouTube advertising came in 2007 when Google introduced “InVideo” ads, which played before, during, or after videos. YouTube introduced various ad formats, over the years. That included skippable TrueView ads in 2010 and

The platform continued to evolve, incorporating targeting options, analytics, and a self-service advertising platform.

YouTube advertising grew as businesses recognized its potential to reach vast, engaged audiences.

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With efficient features like Hosting, Management, Marketing, and Insights, YouTube Advertising is the go-to platform for many brands and businesses worldwide.

Hosting

• Profile channel: Provides a customizable profile page that houses hosted videos allowing viewers to access all uploaded videos.

• Live streaming: Users can stream a hosted video in real time.

Management

• Video management: Provides a dashboard that allows users to manage and store uploaded videos.

• Distribution: Provides shareable or embeddable links that lead directly to the video.

Marketing

• Monetization: Provides users the ability to include advertisements in videos for monetization purposes.

• Engagement tools: Offers built-in tools that increase engagement such as profile page branding, call-to-action links, or marketing software integration.

Insights

• Analytics: Allows users to track the number of views, viewer demographic data, or other audience-related metrics.

• Integrations: Integrates with video editing tools or cloud collaboration tools for more efficient video upload.

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Customer Testimonials “Growing by YouTube Advertising — the cost of advertising is very much affordable and the reach is outstanding. If you are new to YouTube with content, still you have the potential to attract the audience through YouTube advertising.” - Shivam J. “The best way of ads to reach the public — it solved my problem of reaching the target audience of my business. By YouTube ads, we can easily reach our potential customers as approx 467 million people of India use social media.” - Sucharita Thanadar M. “YouTube Advertising is great — the upside of YouTube advertising is that the ads here are in audio-visual format. With two sensories in action, you can convey more than just what’s being heard or just what’s being seen. Together they can derive more impactful meaning in less time.” - Mayank B. “A Classic Tool — YouTube is one of those websites that you can’t live without for a business. Everyone knows what YouTube is and to not use it, is leaving behind a powerful tool for personal use as well as business use. The YouTube Studio has so many useful tools and analytics you can track your performance of videos old and new.” - Kaylie W.

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