The Best SAP SuccessFactors Solution Providers- 2024

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F r o m E d i t o r ’ s D e s k

elcometothelatesteditionofTheEnterpriseWorldmagazine!This month,weareexcitedtopresentourreaderswithanexclusiveglimpse intotheworldofSAPSuccessFactorssolutionproviderswithour specialissuetitled"TheBestSAPSuccessFactorsSolutionProviders-2024."

Intoday'sdynamicbusinessenvironment,organizationsareincreasinglyturningto SAPSuccessFactorstodrivetheirhumancapitalmanagementstrategies,streamline HRprocesses,andunlockthefullpotentialoftheirworkforce.Asthedemandfor innovativeHRsolutionscontinuestosoar,theroleofSAPSuccessFactorssolution providershasbecomepivotalinhelpingbusinessesachievetheirtalentmanagement goalsandstayaheadofthecurve.

Inthisissue,weshowcaseacuratedselectionofthetopSAPSuccessFactors solutionproviderswhohavedemonstratedexcellence,innovation,andexpertisein deliveringcutting-edgeHRsolutionstoorganizationsworldwide.From implementingandcustomizingSAPSuccessFactorsmodulestoprovidingongoing supportandoptimizationservices,theseprovidersareattheforefrontofdrivingHR transformationandempoweringbusinessestothriveintoday'scompetitive landscape.

Throughin-depthprofiles,insightfulinterviews,andcomprehensiveanalyses,our editorialteamshedslightontheuniqueofferings,industryexpertise,andclient successstoriesofthefeaturedSAPSuccessFactorssolutionproviders.Whether you'reabusinessleaderseekingtoelevateyourHRcapabilitiesoranHR professionalexploringnewtechnologiesandbestpractices,thisissuepromisesto offervaluableinsightsandinspiration.

JoinusaswecelebratetheachievementsandcontributionsoftheleadingSAP SuccessFactorssolutionprovidersandexploretheinnovativesolutionsshapingthe futureofhumancapitalmanagement.Weinviteyoutodiveintothisissueand discoverthepartnerswhocanhelpyourorganizationunleashitsfullpotentialand achievenewheightsofsuccessin2024andbeyond.

Shalmali W. halmaliS

Forthecoverreadabout-

RollingArraysspecializesinSFConsulting,implementation,andsupport.It alsobuildsapplicationsthatenhancetheutilityoftheSuccessFactorsplatformto helpitsclientsattract,develop,andretaintalentedindividuals.In2021,The StraitsTimesandStatistarecognizedRollingArraysastheTop100fastestgrowingcompaniesinSingapore.

Manuattributesthissuccesstoitsdouble-downstrategyofspecializinginSAP technologyandfocusingonjustonedomain—HumanResources(HR).Asa growingfirm,RollingArraysrecognizeditsroleaccuratelyasitcompetedwith establishedcustomsoftwarefirms,systemintegrators,andconsultingfirms.

“We believe this single-minded focus, combined with continuous improvement, is the foundation of our success.”

Rolling Arrays 1 2

Top 10 Automotive Companies in Detroit

The Power of Geographic Segmentation in Business Strategies

Haunted by Disappointment: The Rise and Fall of Burger King's Halloween Whopper

Product Review Glassbox

2 0 upshot

3 0 Article

3 4 Case study

4 4 Review

“HR is not just a department in our companies, HR is all of us.”

SuchalineofthinkingwaspivotaltoRollingArraysbecomingafrontrunnerSAPSuccessFactorsSolutionProviderglobally, cultivatingahumanexperiencetransformationacrosstheentireemployeelifecycle.

ThisvisionofHRbeingmorethanadepartmentwasinitiallylaidoutbyitsFounderandCEO,ManuKhetanwhenhe interceptedtheorganizationin2009.Beginningwithjustfourmemberstoover300employees,theorganizationhasbecomea go-toHRfirmthatstaysaheadoftheindustrycurve,establishingitselfasoneofthe Best SAP SuccessFactors Solution Providers of 2024.

Top-100Fastest-GrowingCompanies

RollingArraysspecializesinSFConsulting,implementation,andsupport.Italsobuildsapplicationsthatenhancetheutilityof theSuccessFactorsplatformtohelpitsclientsattract,develop,andretaintalentedindividuals.In2021,TheStraitsTimesand StatistarecognizedRollingArraysastheTop100fastest-growingcompaniesinSingapore.

Manuattributesthissuccesstoitsdouble-downstrategyofspecializinginSAPtechnologyandfocusingonjustone domain—HumanResources(HR).Asagrowingfirm,RollingArraysrecognizeditsroleaccuratelyasitcompetedwith establishedcustomsoftwarefirms,systemintegrators,andconsultingfirms.

“We believe this single-minded focus, combined with continuous improvement, is the foundation of our success.”

AnAcquisitionthatTurnedTables

OneofthenotablemilestonesforRollingArraysoccurredin2011whenSAPacquiredSuccessFactors,acloud-basedHR solutionintheUS.ItbecameaturningpointthatledthefirmtofocusonHRtechnology,aligningwithSAP’sshifttowardcloud solutions.Priortothis,SAPprimarilyofferedon-premisesolutions,andRollingArrayswasamongthefirstpartnersinSoutheast AsiatoembraceSuccessFactors.

Overthepastdecade,RollingArrayshasreceivednumerousawardsforitsimpactonHR.Moreover,itcelebratedtenyearswith theSAPSuccessFactorsteamasaconsultingpartner

ARRAYS ROLLING ROLLING ARRAYS

HR

SolutionsKeepingBusinesses AheadoftheCurve

ManuKhetan CEO

ATransformationHighlight

Overthepast14years,RollingArrayshassuccessfullyexecutednumerousHRtransformationprojects.Hereareafew examplesofitsextensiveexperienceinHRtransformation:

IHHHealthcare:Oneof SoutheastAsia’slargestprivate hospitalchains,Parkview entrusteduswithautomating theirentireHRfunctionfor 7,000employeesinSingapore. ItincludedcoreHR,payroll, performancemanagement, learning,andexpense managementthroughcustom add-onthatcomplements SuccessFactors.

BankIslam(Malaysia): RollingArraystransformed BankIslam’sHRfunction throughanationwide automationproject.Itinvolved implementingSuccessFactors forlearningandrecruitment processes,streamliningtheir operationssignificantly

Daraz(AlibabaGroup) (Singapore): Daraz,apartofthe AlibabaGroup,Singapore,entrusted RollingArraysforacomprehensive SAPSuccessFactors-ledHR Transformation.Thisinitiative involvedimplementingSAP SuccessFactorssuite,including ReimburseforAI-enabledExpense &TravelManagement,andePFile, anintelligentdocumentmanagement solution,bothintricatelydesigned forSAPSuccessFactors.The collaborationaimedtoenhance Daraz'sHRlandscapeandstreamline processeswithinnovative technologies.

APositiveIndustry-Shift

Whileonceseenasacostcenter,theperceptionofHRisundergoinga positiveshift,withmoreandmorebusinessesrecognizingHRasa strategicbusinesspartnervitaltooptimizingorganizationsfromscratch.

Consideringthesimplemetricof“revenueperemployee,”companies withhighlyengagedandwell-placedemployeesoftenoutperform competitorswithlargerworkforces--HRiscriticaltoexecutethis processseamlessly

Ÿ Hiringtherightpeople:Matchingindividualswiththerightskills androlesmaximizestheirpotentialcontribution.

Ÿ Optimizingtalentdeployment:Deployingpeoplestrategically withintheorganizationensuresthefullutilizationofthetalents.

Ÿ Managingexits:Identifyingandtransitioningunderperformingor redundantemployeesimprovesoverallefficiency

Managingtheseareasisasignificantpartofimprovingfinancial performance.Inaddition,theconceptofwillingnesstohire,join,and stay"(WTJandWTS)highlightshowHRimpactsthebottomandtop linesoftheorganization.AhighWHJSenablestheorganizationto reducecosts,boostretention,andattracttoptalent—contributingto profitabilityandgrowth.

ThisshiftinfocusisencouragingfortheHRindustry collectively.Modernbusinessesincreasingly acknowledgethepotentialofHRtounlockvalueand drivesuccess.

“By showcasing data-driven results and demonstrating strategic alignment, HR can solidify its position as a core function, not just a cost center.”

ACultureofCare,Growth,andGratitude

Anycompanyconsistsoftwomajorparts—customers andemployees.However,manyleadersandorganizations donotpayequalemphasisandfocuspredominantlyon customers.Manuhasincorporatedthis50-50approachin RollingArrays,owedbythepotentialbenefits.

RollingArraysfollowsadefinedculturecodethataimsat helpingeveryemployeetobecomeabetterprofessional andhumanbeing.Withtheproperexecutionofthis approach—theemployeesperform—thecustomersare happy—andwithhappycustomers,thecompanyattracts bettertalent—thesehighperformerswillcreateabetter brandforRollingArrays.

ThePowerofLearning

ManuconsidershimselffortunatetobeintheHRspace, gettingacloserlookatthelatesttrends,peoplefunctions, andstrategiestoboostproductivity.Atitscore,itisall aboutthepeople.

“I believe in the power of learning: both through personal experience and by gleaning insights from others.”

Readingisthebestwaytolearnfromothers,saysManu. HeadmiresHRinfluencersandthoughtleaderslikeJosh BersinandDaveUlrich,whoseworkhelpedhimlearn valuableperspectives,industrytrends,andfuture directions.

Manu’sbackgroundintechfuelshisinterestinstaying updatedwiththelatestHRtechnologicaladvancements. HeisactivelyresearchingAIapplications,newtools,and theirimpactonpeoplemanagementpractices.Healso followsrelevantpeopleandinfluencersonsocialmediato stayinformedonthetopicsofhisinterest.

LedbyManuKhetan,RollingStoriesisacompelling initiativethatbringstogetherhandpickedHRthoughtleaders todelveintotheiruniquejourneysandsharetheirinvaluable experiences.Season4ofthispodcast,hostedbyAdrianTan, islaunchingsoon,featuringDavidUlrichastheopening guest.

“By continuously learning and embracing new information, I equip myself and our team to drive impactful HR solutions for our clients.”

AimingforMoreMarkets

RollingArraysisthemarketleaderintheSouthAsian region.However,thefirmaimstoamplifyitsstrategyto capturemoremarketsandenternumerousothermarketsto catertoalargerdemographic.

ThefirmalsowantstoenhanceSuccessFactorsasasolution andgivecomplementaryadd-ons.Currently,RollingArrays offersadd-onssuchasReimburse,ePFile,and CICO—extendingthefunctionalityandthevalueofthe SuccessFactorsplatformglobally

Ÿ Website:http://www.rollingarrays.com

Ÿ Industry:ITServicesandITConsulting

Ÿ Companysize:201-500employees

Ÿ Headquarters:Singapore,Singapore

Ÿ Type:PrivatelyHeld

Ÿ Founded:2009

Ÿ Specialties:HRBusinessConsulting,HRTransformation, SuccessFactors,SAPHCM,SAPUpgrade,BPM,HRBPO,

“

“ I believe in the power of learning: both through personal experience and by gleaning insights from others.

WhataretheUSPs

FocusedExpertise:WedoubledownonSuccessFactorssolutionsandcultivatedeepknowledgewithintheHRTechdomain. Thisfocusedapproachallowsustoexcelinbothproductexpertiseandindustryunderstanding.

Customer-Centricity:Everyprojectservesasanopportunitytosolidifyourmarketcredibilityandbuildstrongcustomer relationships.Ourlocalizedapproachensureswecancatertothespecificneedsofourregionalmarketwithunwavering dedication.

LocalFocus:Insteadofglobalexpansion,weconcentrateonservicingourcurrentregionexceptionallywell.Thisprevents usfromspreadingourselvesthinandcompromisingourservicequalityorexpertise.

Awards&accolades

Ÿ Singapore’sTop100FastestGrowingCompaniesbyStraitsTimesin2024,2021,2020Asia’s30FastestGrowingCompanies(SiliconReview)2017

Ÿ HRCloudChampionAward(SEA)2016

Ÿ BestCloudPartnerAward(Indonesia)2016

Ÿ 25MostPowerfulSAPSolutionProviders(CIOStoryMagazine)2016

Ÿ BestCloudPartner(Singapore)2015&2014

Ÿ BestHRBPOPartnerAward(Singapore)2015

Ÿ SAPGoldPartner2013-InnovationthroughRDSAward2013

Top10 AUTOMOTIVE COMP InDetroit

COMPANIES

Detroit has a rich history of being the automotive hub of the United States. It was once known as the ‘Motor City’ because it is the birthplace of the automotive industry and home to big names like Ford, GM, Chrysler, and Dodge. It has seen ups and downs throughout history but is still the leading city in the automotive industry.

Detroit, Michigan has been ranked as one of the top cities for assembling, producing, and manufacturing automobiles in the past few years and shelters some of the best companies. If you are struggling to decide which company you should spend your money on, we have listed down the top 10 automotive companies in Detroit for you.

G

eneral Motors

2.

Headquarters - Detroit, Michigan, United States

Founded in - 1937

Revenue - $1.9 Billion

Detroit or Demand Detroit is a subsidiary of ‘Daimler Truck North America’ and manufactures heavy-duty engines and chassis components for the on-highway and vocational commercial truck markets. Their product line includes engines, axles, transmissions, and a Virtual Technician service. It was once known as the ‘General Motors Diesel Division’ but in the late 1980s, Penske Corporation and General Motors made a joint venture and Detroit Diesel was created which we now know as Demand Detroit.

1. Demand Detroit

Headquarters - Detroit, Michigan, United States

Founded in - 1908

Revenue - $171.84 Billion

Founded in 1908 by William Durant, General Motors is an American corporation that operates manufacturing, assembly plants, and distribution centers throughout the United States, Canada, and many more countries. Their major products are automobiles, trucks, automotive components, and engines. It is mainly known for manufacturing and owning four automobile brands, Chevrolet, GMC, Cadillac, and Buick.

American Axle & Manufacturing Holdings Inc

3.

Headquarters - Detroit, Michigan, United States

Founded in - 1994

Revenue - $6.08 Billion

American Axle & Manufacturing Holdings Inc. (AAM) is a manufacturer and supplier of driveline and metal-forming products for the automotive industry. Its major products include axles, driveshafts, power transfer units, transfer cases, constant velocity joints, PTU shafts and gears, wheel hubs, and spindles. The company's products are used in light trucks, sport utility vehicles, passenger cars, and crossover and commercial vehicles. Their mission is to achieve protable growth and increase shareholder value by designing, engineering, and manufacturing products that deliver and manage vehicle power - while providing customers the quiet, efcient creation of motion and enhanced vehicle performance and safety.

4. U rban Science

Headquarters - Detroit, Michigan, United States

Founded in - 1977

Revenue - $26.8 Million

Urban Science is a business-solution company that supports the needs of the sales and marketing function of the automotive industry. They leverage a scientic methodology to help their clients sell more vehicles, improve protability, and increase customer loyalty. And they do that by helping solve their toughest challenges including planning an optimal dealership network, improving individual dealer performance, and efciently converting sales leads into sales. It was founded by a civil engineer, Jim Anderson in 1977.

MSX International

5.

Headquarters - Detroit, Michigan, United States

Founded in - 1996 Revenue - $1.1 Billion

MSX International is a private company that provides specialized technology-based services in Management Consulting and Business Support Services areas. It was founded in 1996 by merging two companies, MascoTech’s Services Group and APX International. Its offerings, designed to make businesses more efcient, cost-effective, and protable, also include temporary and permanent stafng, executive search, career management, training, product engineering, and supply chain management.

6. Detroit Manufacturing Systems

Headquarters - Detroit, Michigan, United States

Founded in - 2012

Revenue - $7.0 Million

Detroit Manufacturing Systems (DMS) develops state-of-the-art automotive interior systems. It was founded in 2012 and was the rst company to bring manufacturing jobs back to Detroit after 20 years. They manufacture and distribute automotive parts. These parts include horizontal speed forging presses and automated ring rolling mills, enabling automotive industries to use them in making vehicles.

Headquarters - Detroit, Michigan, United States

Founded in - 1998

Revenue - $210.0 Million

Bridgewater Interiors 7.

Bridgewater Interiors is a manufacturer and supplier of interior components. It Manufactures seat assembly, overhead assembly, and ex console assembly for automobiles. The company specializes in the design and manufacture of a wide range of seating systems for commercial vehicles online. It was founded in 1998 as a joint venture between Epsilon Technologies, a Detroit-based entrepreneurial partnership, and publicly traded Johnson Controls, Inc. to manufacture automotive seating systems for General Motors Corporation.

Actify

Ray Laethem Motor Village

8.

Headquarters - Detroit, Michigan, United States

Founded in - 2011

Revenue - $8.6 Million

Ray Laethem Motor Village is an automotive dealership company. It sells pre-owned cars, vans, and other commercial vehicles. The company also provides spare parts and accessories, maintenance, nance, repairs, servicing, and more. It was formed by the collaboration of 2 dealerships and 6 brands - Buick, Chrysler, Dodge, GMC, Jeep, and Ram in the summer of 2011.

Headquarters - Detroit, Michigan, United States

Founded in - 1996

Revenue - 5 Million

It is a private company that focuses on delivering services that improve the way product data and product information are managed, and shared across the enterprise and throughout the development lifecycle This enables businesses to access a unied platform that signicantly speeds up enterprise data access everywhere and overcomes the challenge of sharing engineering type data.

9.

ExploringDetroit’sAutomotiveIndustry

WhatisthesignificanceofDetroitinthe automotiveindustry?

Becauseofitspivotalroleinthedevelopment andgrowthoftheautomotiveindustry,thecityis historicallyknownas‘MotorCity’.Itishometo majorautomobilemanufacturerslikeFordand GeneralMotorsandhasarichautomotive heritage.

HowhastheautomotiveindustryinDetroit beenimpactedbyeconomicfluctuations?

TheautomotiveindustryinDetroithasfaced manychallengesincludingeconomicdownturns, marketshifts,andcompetitionfromforeign automakers.Allthesefactorshaveinfluencedthe productionlevel,employmentrates,and investmentpatternswithintheregion.

10.

Ford Motor Company

Headquarters - Detroit, Michigan, United States

Founded in - 1903 Revenue - $176.191B

Ford Motor Company is an automotive company, that designs, manufactures, markets, and services a full line of cars, trucks, sport utility vehicles, and electried vehicles. The company provides vehiclerelated nancing and leasing services. Ford markets its products under the Ford and Lincoln brand names. It was founded in 1903 by Henry Ford.

Whatinitiativesareunderwaytofoster innovationandsustainabilityinDetroit’s automotivesector?

Effortsarebeingmadethroughresearch anddevelopmentcollaborations, investmentsinelectricandautonomous vehicletechnology,andinitiativestoreduce environmentalimpactandcarbon emissions.

THE POWER OF GEOGRAPHIC SEGMENTATION IN BUSINESS STRATEGIES

Inthevastlandscapeofbusiness,

understandingandconnectingwith thetargetaudienceisparamount. Oneofthestrategictoolsthat businessesemploytoachievethisis geographicsegmentation.Thisapproach involvesdividingamarketbasedonits geographicalboundaries,allowing companiestotailortheirproductsand marketingeffortstospecificregions.In thisarticle,we’lldelveintothenuances ofgeographicsegmentation,exploring itsimportance,methods,andreal-world applications.

UnderstandingThePowerOf GeographicSegmentation:

Geographicsegmentationisamarketing strategythatrecognizesandtargetsthe diverseneedsandpreferencesof consumersindifferentlocations.By acknowledgingthatconsumerbehaviors anddemandscanvarysignificantly basedongeography,businessescan customizetheirproducts,services,and marketingcampaignstoresonatewith specificregionalcharacteristics.

Importance:

DiverseConsumerPreferences:Different regionsoftenexhibituniquepreferences, influencedbycultural,climatic,oreconomic factors.Geographicsegmentationenables businessestoadapttheirofferingstoalignwith thesedistinctconsumertastes.

LocalizedMarketing:Effectivecommunication isessentialinmarketing.Geographic segmentationallowsbusinessestocraftmessages thatarenotonlyculturallyrelevantbutalso resonatewiththespecificconcernsand aspirationsofaparticularregion.

OptimizedDistribution:Understandingwhere yourtargetaudienceisconcentratedhelps optimizethedistributionchannels.Thiscanlead tomoreefficientsupplychains,reducedcosts, andbetteravailabilityofproductsinhighdemandareas.

AdaptationtoRegulatoryEnvironment: Regulationsandcompliancerequirementscan varyfromoneregiontoanother.Bysegmenting geographically,businessescantailortheir strategiestocomplywithlocallawsand regulations.

Methods:

DemographicFactors:Population density,agedistribution,ethnicity,and incomelevelscanvarysignificantly fromoneregiontoanother.Businesses canusethesedemographicfactorsto createprofilesoftheirtargetcustomers inspecificlocations.

CulturalandSocialFactors:Culture playsapivotalroleinshaping consumerbehavior.Geographic segmentationconsiderscultural nuancesandsocialtrendstoensurethat marketingmessagesalignwiththe valuesandnormsofeachregion.

ClimateandGeography:Weather patternsandphysicalgeography influenceconsumerneeds.For instance,productsthatcatertowarm climatesmightnotbeasappealingin colderregions.Geographic segmentationhelpsbusinessestailor theirofferingstosuitlocalclimates.

EconomicFactors:Economic conditions,suchasthelevelof urbanizationortheprevalenceof specificindustries,canimpact consumerpurchasingpower. Businessescanuseeconomicdatato targetregionswheretheirproductsor servicesaremorelikelytogain traction.

Real-WorldApplications:

FastFoodChains:Internationalfastfoodchainsprovideaclassicexample ofsegmentationonageographiclevel. Whilethecoremenuremains consistent,thesechainsoftenintroduce regionalvariationstocatertolocal tastes.Forexample,afast-food restaurantinIndiamightofferaspicy menutailoredtothelocalpalate.

RetailChains:Retailersoftenuse geographicsegmentationtooptimize inventoryandpricing.Theymayoffer differentproductsorpromotionsin

variouslocationsbasedonconsumer preferencesandpurchasingpowerin thoseareas.

AutomobileIndustry:Car manufacturerstakeintoaccount geographicfactorswhendesigningand marketingtheirvehicles.Carsmarketed inregionswithroughterrainsmight emphasizedurabilityandoff-road capabilities,whilethoseinurbanareas mightfocusonfuelefficiencyand compactdesign.

TourismIndustry:Thetourismsector heavilyreliesonsegmentation.Travel agenciescustomizetheirpackagesbased onthepreferencesofcustomersfrom specificregions,consideringfactors suchasclimate,culturalattractions,and travelregulations.

RealEstateIndustry:Therealestate sectorisdeeplyinfluencedbyit. Housingpreferences,propertyvalues, anddesignaestheticscanvary significantlyfromoneregiontoanother. Developersandrealestateagents leveragethisinformationtotailortheir offeringsandmarketingstrategiestosuit thespecificdemandsofeachlocation.

HealthcareServices:Inthehealthcare industry,segmentationiscrucialfor understandingtheprevalenceofspecific healthissuesindifferentregions. Hospitalsandhealthcareprovidersuse thisinformationtoallocateresources efficiently,targethealtheducation campaigns,andaddressregion-specific healthconcerns.

OnlineRetailers:Eveninthedigital realm,whereproductscanbeaccessed fromanywhereglobally,geographic segmentationplaysarole.Online retailersoftenmodifytheirwebsites, marketingmessages,andpromotions basedontheuser’slocation.Thiscan includeshowcasingproductsrelevantto localtrendsorofferinglocation-specific discounts.

TelecommunicationServices: Telecomcompaniestailortheir servicesbasedonregionaldemand andinfrastructure.Forinstance,in denselypopulatedurbanareas,there mightbeahigherdemandforhighspeedinternetandadvanced communicationservices,whilerural areasmayrequireafocuson expandingnetworkcoverage.

EnvironmentalConservation Initiatives:Itisalsorelevantin environmentalinitiatives. Conservationorganizationsmaytarget specificregionsforbiodiversity protection,takingintoaccountthe uniqueecosystemsandspeciesfound ineacharea.Thistargetedapproach helpsallocateresourcesmore effectivelyforconservationefforts.

EducationalInstitutions:Colleges anduniversitiesoftenconsider segmentationintheirrecruitmentand admissionsstrategies.Understanding thedemographicandacademic characteristicsofstudentsfrom differentregionsallowsinstitutionsto tailortheiroutreacheffortsand academicprogramstoattractadiverse studentbody

PoliticalCampaigns:Duringpolitical campaigns,candidatesoften implementittounderstandthe politicallandscapeinvariousregions. Thisenablesthemtocraftmessages thatresonatewithlocalconcernsand priorities,increasingtheirchancesof connectingwithvoters.

SupplyChainManagement:

Businesseswithcomplexsupply chainsbenefitsignificantlyfrom geographicsegmentation.By understandingwhererawmaterialsare sourced,wheremanufacturingtakes place,andwherethefinalproductsare distributed,companiescanstreamline theirsupplychainprocesses,reducing costsandimprovingefficiency

CONCLUSION

In the ever-evolving landscape of business, segmentation stands out as a powerful tool for understanding and connecting with diverse consumer bases. By acknowledging the uniqueness of each region, businesses can tailor their strategies to meet specic needs, fostering stronger connections with their target audience. As technology continues to advance, businesses will likely nd even more sophisticated ways to implement geographic segmentation, rening their approaches and staying attuned to the dynamic nature of markets worldwide.

“Youarewhatyoueat..”isabeliefthatmade Kellogg’soneofthemostpopularchoicesfor Americansinthebreakfast.SetupbybrothersWill KeithKelloggandDrJohnHarveyKellogginyear 1870’s,Kelloggdiscovereddifferentwaystotocook andcrushwheatandmadeitmorepalatablewithout losingitsnutritionalvalue.Thebrandprovedthat makingcerealandfeedingittomillionsofpeopleis notatalldifficultthingtoexecute.Thecompany decidedtogoonestepaheadbyproducingBreakfast Matesforbusyfamiliesinwhichthereareworking parentsandsavetheirtime.However,thecompany failedmiserablyandturnedouttobeadisaster.Do youwanttoknowthestorybehindthis?Explorethe sameinthisarticle.

OverviewoftheProduct:

TheHalloweenWhopperwasalimited-timeburgerintroducedbyBurgerKingspecificallyfortheHalloweenseason.What madeitstandoutwasitsblackbun,leavingthetypicalbrownbunsfoundonmostburgers.Theblackcolorwasachievedby incorporatingA.1.Steaksauceintothedough,givingthebunadistinctflavorandaspookylook,whichwasfittingforthe Halloweentheme.Thisnoveltyfactorattractedalotofattention,andmanypeoplewereeagertotryitduetoitsuniqueness comparedtoregularburgers.

TraditionalAdvertising, Social Media, Digital Marketing, Influencer Marketing, In-Store Promotions, Public Relations

TheHalloweenWhopperwascreatedbyBurgerKingin2015tojoininthe Halloweenfestivitiesandattractmorecustomers.Itmadetheburgerspecial bygivingitablackbunflavoredwithA.1.Steaksauce,makingitlook spooky.Itwantedtoexcitepeoplewithauniquemenuitemthatmatchedthe Halloweenvibe.Byofferingthislimited-timeburger,thecompanywanted peopletotalkanddrawattentiontotheirbrandduringtheholidayseason.

TheHalloweenWhopperwasn'tjustaboutsellingburgersduringHalloween. ItwasalsoBurgerKing'swayofstandingoutfromotherfast-foodplaces.By makingaburgerwithablackbun,itwantedtocatchpeople'sattentionand showthebrandiscreativeanddifferent.

Plus,thespookyburgerwasperfectforsocialmedia.Peoplelovedsharing picturesofitonline,whichhelpedspreadthewordaboutBurgerKingeven more.So,besidesboostingsales,theHalloweenWhopperwasawayforitto connectwithcustomersandgeteveryoneexcitedaboutHalloween.

TheHalloweenWhopper,introducedbyBurgerKinginOctober2015,wasalimitedtimeofferingdesignedtocelebratetheHalloweenseason.Itskeyfeaturesinclude:

BlackBun:

Themostwell-knownfeatureoftheHalloweenWhopperwasitsblackbun, whichwasfilledwithA.1.Steaksauce.Thisuniqueandvisuallyoutstanding bungavetheburgeraspookyappearance,perfectforHalloween.

A.1.Flavor:

TheblackbunoftheHalloweenWhopperwasn'tjustforshow; italsoaddedaboldandsavoryflavortotheburger Thisextra flavormadetheHalloweenWhoppertasteevenbetterandmade itdifferentfromotherthingsyoucaneatatBurgerKing.

Limited-TimeAvailability:

Likemanyseasonalofferings,theHalloweenWhopper wasavailableforalimitedtimeonlyinOctober This madepeoplefeelliketheyhadtotrytheburgerquickly beforeitwasgonefromthemenu,whichgotthem excitedandeagertotasteit.

PromotionalCampaign:

BurgerKing'sHalloweenWhopperwaspart ofapromotionalcampaignaimedatprofiting fromtheHalloweenholiday Theburger's uniqueappearanceandflavorwere highlightedinadvertisingandmarketing materialsattractingcustomerstotrythe limited-timeoffering.

EngagementonSocialMedia:

ThecoollookoftheHalloweenWhopper madepeoplewanttoshareitonsocialmedia. Theytookpicturesandwrotereviewsaboutit online,spreadingthewordevenmoreand bringingfansofthebrandtogether

Overall,theHalloweenWhopperwasacreativeand attention-grabbingadditiontoBurgerKing'smenu, designedtocelebratetheHalloweenseasonand engagecustomerswithitsuniquefeaturesandflavors.

TheconsumerreactiontoBurgerKing'sHalloweenWhopperwasmixed,withsomecustomersintriguedbyitsunique appearanceandflavor,whileothersfounditoff-putting.

CuriosityandIntrigue:LotsofpeoplewereinterestedintryingtheHalloweenWhopperbecauseithadauniqueblack bunandspecialA.1.Steaksauceinside.Theburger'sdifferentlookcaughtpeople'sattentionandmadethemcurious totasteit.

MixedReviewsonFlavor:SomepeoplelikedthetasteoftheHalloweenWhopperbecauseoftheA.1.Steaksauce flavorinthebun.ThecompanythoughtitaddedsomethingspecialtotheclassicWhoppertaste.Butforothers,the flavorwastoodifferentorstrong,sotheydidn'tenjoyitasmuch.

VisualAppeal:TheHalloweenWhopperlookedcoolwithitsblackbun,solotsofpeoplesharedpicturesofitonsocial media.Thismadeeveryonetalkaboutitandgotpeopleexcitedtotryit.

Limited-TimeAvailability:Justlikeotherspecialmenuitemsthatcomeandgo,theHalloweenWhopperwasonly aroundforashorttime.Thismadesomepeoplewanttotryitquicklybeforeitwasgone,butitmighthavemade othershesitatebecausetheyknewitwouldn'tbeavailableforlong.

MarketingandPromotion:BurgerKing'smarketingandpromotionoftheHalloweenWhopperplayedamajorrole inshapingconsumerviews.Theburgerwasheavilypromotedthroughadvertising,socialmedia,andin-storedisplays, creatingexcitementanddrivingsalesduringtheHalloweenseason.

TheHalloweenWhopperwascreatedbyBurgerKingin2015tojoinin theHalloweenfestivitiesandattractmorecustomers.Itmadetheburger specialbygivingitablackbunflavoredwithA.1.Steaksauce,makingit lookspooky.Itwantedtoexcitepeoplewithauniquemenuitemthat matchedtheHalloweenvibe.Byofferingthislimited-timeburger,the companywantedpeopletotalkanddrawattentiontotheirbrandduring theholidayseason.

TheHalloweenWhopperwasn'tjustaboutsellingburgersduring Halloween.ItwasalsoBurgerKing'swayofstandingoutfromotherfastfoodplaces.Bymakingaburgerwithablackbun,itwantedtocatch people'sattentionandshowthebrandiscreativeanddifferent.

Plus,thespookyburgerwasperfectforsocialmedia.Peoplelovedsharing picturesofitonline,whichhelpedspreadthewordaboutBurgerKing evenmore.So,besidesboostingsales,theHalloweenWhopperwasaway forittoconnectwithcustomersandgeteveryoneexcitedabout Halloween.

TheBurgerKingHalloween Whopperfacedseveralchallengesandcriticismsthatcontributedtoitsperceivedfailure:

UnusualAppearance:

Theblackbunmadesomepeoplewaryaboutitssafetyand unappetizingtotry.

TasteandFlavor:

ThestrongtasteofA.1.Steaksaucedidn'tsitwellwith everyone,leavingsomedisappointedwiththeburger.

HealthConcerns:

Usingfoodcoloringtomakethebunblackraisedhealth worries,especiallyforthosewithdietaryrestrictions.

LimitedAvailability:

BeingavailableonlyduringHalloweenrestricteditsreachand preventeditfrombecomingapopularitem.

MarketingMissteps:

BurgerKing'smarketingfailedtoaddressconcernsorhighlight theburger'sappeal,leadingtouncertaintyamongcustomers.

Ÿ BalanceUniquenesswithTaste: Havingsomethingnewanddifferentcangrabpeople'sinterest,butwhatmattersisifit tastesgood.Evenifsomethinglookscool,ifitdoesn'ttastegreat,peoplewon'tlikeit.So,makingsureaproductis deliciousissuperimportantforitssuccess.

Ÿ ConsiderConsumerPreferences:Understandingconsumerpreferencesandtastesisessentialwhenintroducingnew menuitems.Conductingmarketresearchandgatheringfeedbackcanhelpidentifypotentialconcernsorreservationsthat consumersmayhaveabouttheproduct.

Ÿ CommunicateClearly:Clearandtransparentcommunicationisessential,especiallywhenintroducingunusualor innovativeproducts.Addressinganyconcernsorquestionshonestlycanhelpeaseconsumerhesitationsandbuildtrustin thebrand.

Ÿ ManageExpectations: Makesuretotellcustomersexactlywhattheycanexpectfromtheproductinadvertisementsand promotions.It'simportantnottomakeitsoundbetterthanitisbecausethencustomersmightbedisappointedwhenthey tryit.Justbehonestaboutwhattheproductislike,socustomersknowwhatthey'regetting.

Ÿ TestandIterate:Testingtheproductthoroughlybeforeit'savailabletoeveryonecanhelpfixanyproblemsbeforethey becomebiggerissues.Gettingfeedbackfromsmallgroupsofpeoplewhotrytheproductfirstcangiveimportant informationaboutwhatneedstobechangedorimproved.

Ÿ TimingandAvailability:Considerthetimingandavailabilityoftheproductlaunchcarefully.Takeadvantageof seasonalorevent-basedopportunities,butensurethat,theproduct'savailabilityalignswithconsumerdemandand preferences.

Ÿ AdaptabilityandFlexibility:Bepreparedtoadaptandadjustmarketingstrategiesbasedonconsumerfeedbackand markettrends.Flexibilityandresponsivenessarecriticalfordirectingunexpectedchallengesoraddressingchanging consumerpreferences.

Intheend,BurgerKing'sHalloweenWhopperdidn'ttaste goodtoeveryone,eventhoughitlookedinteresting.This remindsusthatwhilebeingdifferentisneat,havinggoodtaste iscrucial.BurgerKingandothercompaniescanlearnfrom thisbypayingattentiontowhatcustomersenjoyandbeing honestabouttheirproducts.EventhoughtheHalloween Whopperdidn'tdogreat,ittaughtvaluablelessonsabout creatingthingspeopleenjoy.

Overview

Glassboxisasoftwarethathelpsstreamlinewebanalyticsviasessionreplay,customerjourneymapping,andheatmaps.It allowsorganizationstorecord,replay,andanalyzecustomerinteractionswiththeirdigitalproductssuchaswebsitesand mobileapplications.Itwasfoundedin2010byYoavSchreiber,YaronGueta,andHananBlumsteinwhoenvisionedtohavea platformthatsupportedbothwebandmobileappstogiveusersamorecompletepictureofthecustomerjourney.The softwareworksbycollectingdatalikemousemovements,keystrokes,andanyotherinteractionsonthewebpage.By providingtheseinsights,ithelpsorganizationsthathaveadigitalpresencelikee-commerce,healthcare,finance,and hospitalitytoimproveandoptimizetheiruserexperience.

Features

Glassboxhasawiderangeoffeaturesthathelpingaininginsightaboutuserinteractionsandbehaviorsondigitalplatforms likewebsitesandapplications.

Sessionreplay-Thesoftwareallowsitsusersto replayindividualsessionsthatoccuronwebsites andapplications.Yougettoviewhowvisitors navigatethroughyourplatform,interactwith variouselements,orencounteranyissues.This featurecanhelpwithidentifyingusability issues,userfrustrationsandimproveuser experience.

DataVisualisation-Glassboxhasmanydata visualizationtoolslikegraphs,charts,and heatmapstorepresentuserbehavioreffectively Withthehelpofthesetools,youcangetinsights intouserengagement,navigationpaths,click patterns,andmanymore.

AnomalyDetection-Withthehelpofthis feature,businessescanidentifyunusualpatterns, deviations,orbehaviorsthatmayindicate technicalissues,securitybreaches,orfraudulent activity.

ConversionFunnelAnalysis-Aconversion funnelisastep-by-stepjourneyausertakesto takeanactionlikemakingapurchase.This featureallowsyoutoanalyzeandvisualizethat. Thiscanhelpinidentifyingdrop-offpoints,and areasofoptimizationtomaximizeconversion rates.

ProsandCons

FormAnalytics-Withthisfeature,youcanget insightsonhowauserinteractswithforms, wheretheyencounterdifficulties,andhowform designcanbeoptimizedtoimproveconversion ratesandusersatisfaction.

Integrationandcustomization-Thesoftware seamlesslyintegrateswithawiderangeofthirdpartytoolsandplatforms,includingcontent managementsystems,customerrelationship management,andmarketingautomation software.Italsohasanextensivecustomization option,whichallowsyoutocustomizethe platformasperyourpreferences.

Pros Cons

Itoffersadetailedinsightintouserbehavior,allowing businessestounderstandhowtheirvisitorsinteractwith theirwebsite.

Withtoolslikegraphsandheatmaps,itbecomeseasierfor businessestointerpretcomplexanalyticdata.

Withthehelpofadvancedalgorithmfeatures,businesses candetecttechnicalglitchesorsecuritybreaches.

Withfeatureslikedataanonymization,masking,and redaction,businessescanbeassuredthatsensitive informationisprotectedwhiletheystillgetdetailedinsight. Yougettocustomizethelayoutasperyourneedsand requirements.

Itoffersthird-partyintegrationoptionswithvarioustools andplatforms.

Itisacomplexsoftwarethatcanbeanissuefor beginnersandnoviceusersandcantakeawhileto learnalltheadvancedfeatures.

Itsfeatureslikesessionreplayorcomprehensive analyticscanberesourceintensivewhichmayleadto increasedstorageandprocessingrequirementsand mightimpacttheperformance.

Itisapremiumsoftwarethatcanbeexpensivefor smallbusinessesandstartups.

Itisheavilydependentondataqualityandaccuracyso businessesneedtoensurethatthedataisproperly implementedandmaintained.

PlansandPricing

GlassboxoffersplansaccordingtoConversionoptimization,Customerengagement,ProductionSupport,andCompliance.Foreach businesstheplanisdifferentandcustomizable,hencetoknowthepricingforyourbusinessyouhavetocontactGlassbox.

Friendly UI Business

WhatdoyoulikebestaboutGlassbox?

IlikethefriendlyUIofglassboxconsole,everythingis wellorganizedandwelllaidoutonthescreen.Itiseasy tosearchtherecordedsessionsusingdifferentsearch criteria.Itcoversalltheinformationthatweneedfor investigatingeachsession,includingthebrowser information,IPaddress,anddeviceinformation.Itis alsoeasytoimport,export,andsharesessions.

WhatdoyoudislikeaboutGlassbox?

Therearetoomanycolumnsonthedefaultrecorded sessionspage.Ithinksomeofthemcanbehiddenfirst, forexample,theStartTime(GMT)column.andit wouldbehelpfulifthereweresomereal-timetipsfor searchingandotherusage.

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Investigatingerrorsinourcustomer'ssessionsand locatingtheareaswhicharepronetoissues.fixingthem andgivingourcustomersabetterdigitalexperience.

A lot of great insights

WhatdoyoulikebestaboutGlassbox?

IlikethefactthatIcanuseGlassboxtoreviewsessions whereourcustomersarestruggling.Thishelpsusto quicklylookatwhatintheproductorprocessisbroken andwhatweneedtodoinordertofixit.

WhatdoyoudislikeaboutGlassbox?

Thereisalotofdata.Sometimes,itcanbecomplicated toknowhowtocreatefiltersandbettercriteria.The recreationofscreensalsoisn'tstraightforwardmany times.

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Fixingoursiteandsupportingourdevlopsteam.it takesmuchlesstimetoidentifyissuesandtoconvince othersintheorgasweallareworkingaroundasingle sourceoftruth.

Oriented

WhatdoyoulikebestaboutGlassbox?

Seeingasaccuratelyaspossiblewhatourcustomersof visiblyexperiencinginourwebapps.Itcomplements ourloggingandhelpsusmonitorreleases.

WhatdoyoudislikeaboutGlassbox?

AlotoftheresourcesontheGlassboxwebsitearesalesoriented.ButI'dliketoseemoreresourcesgeared towardsengineers,andhowtheybestimplement Glassbox,alongsideguidedtutorialsonhowtogetthe mostoutofGlassbox.SellingtheideaofGlassboxto 'HeadofProduct'iseasyenough,buttoreallygetthe valueoutoftheproductitneedstobesoldtotheteams implementingandusingit.

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Reducingcustomerabandonmentfromourwebsiteand gainingahigherlevelofadoption. ingourcustomersabetterdigitalexperience.

You get what you pay for

WhatdoyoulikebestaboutGlassbox?

IhavetosaythatIamverypleasedwiththistoolspecificallywithitsaugmentedjourneymapwhichhas varioustypesofinsightsregardingthereasonwhymy customersarehavingissues.

WhatdoyoudislikeaboutGlassbox?

Thesolutionperformeditwastold,butwould appreciateifthereweremoretrainingvideoson onboardingsothatourteamcouldgetuptospeed quicker

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Sortingthesessionsaccordingtowherecustomershave problemswecanthenprioritizewhatweneedtodeal withfirst(intermsoferrors)sothatwegetthemostout ofourresources.