The Best Franchises To Buy in 2023

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S UB S CRIBE How about showcasing your products to 90,000+ C-suite Subscribers? To get recent updates of our magazines SUBSCRIBE US info@theenterpriseworld.com A TRAILBLAZING VISIONARY W W W T H E E N T E R P R I S E W O R L D C O M | A M E R I C A S E D I T I O N | M A Y 2 0 2 3 PRODUCT REVIEW CCT Shaping The Future Of History Education Top5 ChallengesFor Non-Profit Organizations HowTeslaIs Reinventing TheWheelOf Sustainability, ACaseStudy ARTICLE The Most SUCCESSFUL BUSINESS LEADERS To Watch Out For 2023 CASE STUDY UPSHOT BOSTON Driving Force Institute CEO Patrick Riccards

F r o m E d i t o r ’ s D e s k

ranchisingisthekindofabusinessmodelthathascreatedastirinthismodernworld.Andwhynot! Withmultiplebenefits,itisoneofthebusinessesthatwithafixedmodulecanalsogenerategood revenue.Andtostartwithitall,franchisingisalsoabusinessmodulethatcanbemuchsaferandless risky.Itisunlessthefranchisordecidedtochooseadifferentstructure.

Andforthosewithahungertogrow,boththefranchisorandthefranchisee,thisprovestobethebestbusiness, asitguaranteesgrowthineveryaspect.

FeaturingforTheEnterpriseWorld’sthisissueofTheBestFranchisestoBuyin2023arethestoriesofsuch franchisors,whohavehelpedandinspiredmanytostartabusiness. Forthecoverstory,readabout-

AlloyPersonalTrainingFranchisestartedoutwithaverystraightforwardphilosophy.Itwastogivepeople personalizedtrainingforbetterresults.ThecompanywontheawardoftheAFSFitnessBusinessofTheYear foritstremendousworkservingthousandsoffitnessfacilitiesworldwidewithmillionsofmembers.

It’snotacoincidencethatAlloyprogramsareamongthemosteffectiveprogramsintheworldtodayforhelping peoplewhowanttolookandfeeltheirabsolutebest.

Thecompanyhasestablishedeffectivefitnessprogramsandbusinessmanagementsolutionsthatdeliverresults allovertheglobe.Inaddition,theFranchisealsogivesfranchiseesachancetoimpacttheircommunityand futurewithabranded,brick-and-mortarAlloyPersonalTrainingfranchiselocation.

BooXkeepingFranchiseisanopportunitytoownabookkeepingbusinessthatmaximizesprofitabilityby creatinganetworkofsmall-businesscustomersandofferingthemcomprehensivebookkeepingservicesatan affordableprice.Itsflexiblebookkeepingfranchiseopportunityprovidesfranchiseeswithalltrainingand supportandhelpsthembuildasuccessfulbusiness.

BooXkeepingFranchiseisnotthemostcommonfranchiseopportunitypeoplearelookingfor,soeducating potentialcandidateswasthebiggestchallengeBooXkeepinghadtocopewith.However,theCOVID-19 pandemicarrivedasablessingindisguiseforthecompany Thefactthatpeoplecanworkremotely,anditwas safeandreliable,weresomeoftheonlyfewpositivescomingoutofthepandemic.

810BilliardsandBowlingisafull-onentertainmentzone,handcraftedtoenableyoutohaveagreattime,with family,friends,co-workers,andevenwhenyou’regoingsolo!Theideabehind810BilliardsandBowlingcame fromitsFounder&CEO,MichaelSiniscalchi.

MichaelgrewuponLongIsland,NewYork.HeattendedcollegeatLehighUniversity,Pennsylvania,andgota degreeinbusinesseconomics,andthenbeganacareerinfinance.Hestartedworkinginafinancialsalesrole withCreditSuisse,latermovedintoananalyticalrole,andthenbecameanequityoptionsmarketmakerfora tradinggroupcalledGroupOne

TradingLPoutofChicago.ThattookhimtoChicagoforafewyearsandthenbacktoNewYorkontheNYSE.

ItwasduringthosetimesMichaelwouldoftengotoupscalebowlingentertainmentvenuesinthosecitiesafter thetradingdaywasoverandalwayshadagreattimewithfriendsandcoworkers.Ashewasgettingreadyto startafamilywithhiswife,theywantedtogetoutofNewYorkCity,togetachangeofpace.

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Forthecoverstory,readabout-

AlloyPersonalTrainingFranchisestartedoutwithaverystraightforward philosophy.Itwastogivepeoplepersonalizedtrainingforbetterresults.The companywontheawardoftheAFSFitnessBusinessofTheYearforits tremendousworkservingthousandsoffitnessfacilitiesworldwidewith millionsofmembers.

It’snotacoincidencethatAlloyprogramsareamongthemosteffective programsintheworldtodayforhelpingpeoplewhowanttolookandfeeltheir absolutebest.

Thecompanyhasestablishedeffectivefitnessprogramsandbusiness managementsolutionsthatdeliverresultsallovertheglobe.Inaddition,the Franchisealsogivesfranchiseesachancetoimpacttheircommunityand futurewithabranded,brick-and-mortarAlloyPersonalTrainingfranchise location.

BooXkeepingFranchiseisanopportunitytoownabookkeepingbusiness thatmaximizesprofitabilitybycreatinganetworkofsmall-businesscustomers andofferingthemcomprehensivebookkeepingservicesatanaffordableprice. Itsflexiblebookkeepingfranchiseopportunityprovidesfranchiseeswithall trainingandsupportandhelpsthembuildasuccessfulbusiness.

BooXkeepingFranchiseisnotthemostcommonfranchiseopportunitypeople arelookingfor,soeducatingpotentialcandidateswasthebiggestchallenge BooXkeepinghadtocopewith.However,theCOVID-19pandemicarrivedas ablessingindisguiseforthecompany Thefactthatpeoplecanworkremotely, anditwassafeandreliable,weresomeoftheonlyfewpositivescomingoutof thepandemic.

810BilliardsandBowlingisafull-onentertainmentzone,handcraftedto enableyoutohaveagreattime,withfamily,friends,co-workers,andeven whenyou’regoingsolo!Theideabehind810BilliardsandBowlingcame fromitsFounder&CEO,MichaelSiniscalchi.

MichaelgrewuponLongIsland,NewYork.HeattendedcollegeatLehigh University,Pennsylvania,andgotadegreeinbusinesseconomics,andthen beganacareerinfinance.Hestartedworkinginafinancialsalesrolewith CreditSuisse,latermovedintoananalyticalrole,andthenbecameanequity optionsmarketmakerforatradinggroupcalledGroupOneTradingLPoutof Chicago.ThattookhimtoChicagoforafewyearsandthenbacktoNewYork ontheNYSE.

ItwasduringthosetimesMichaelwouldoftengotoupscalebowling entertainmentvenuesinthosecitiesafterthetradingdaywasoverandalways hadagreattimewithfriendsandcoworkers.Ashewasgettingreadytostarta familywithhiswife,theywantedtogetoutofNewYorkCity,togetachange ofpace.

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24 44 64 UPSHOT CASE STUDY ARTICLE BOSTON How Tesla is Reinventing the Wheel of Sustainability Top 5 Challenges For Non-Profit Organizations 54 Profile 810 Billiards & Bowling 34 SP. profile BooxKeeping Franchise

Future ofPersonalized Fitness Training Begins Here

C O V E R S T O R Y
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Rick Mayo | CEO
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. FUTURE

Ifyou'reanentrepreneurialfitness enthusiastseekingaproven businessmodelthatworksalong withchanginglives,AlloyPersonal TrainingFranchiseiswhatyoumight want.

Thereishugeopportunityfor entrepreneurstohavetheirown successfulfitnessbusiness,andAlloy Franchisewouldmakeiteasyforyou tomakeanimpactonyourcommunity andyourfuturewithyourown branded,brick-and-mortarAlloy personaltrainingfranchiselocation.

FeaturingforTheEnterpriseWorld's thisissueofTheBestFranchisesto Buyin2023isAlloyPersonalTraining Franchise.

TheCompanyAlloyPersonalTrainingCompany startedoutwithaverystraightforward philosophy.Itwastogivepeople personalizedtrainingforbetterresults. Thecompanywontheawardofthe AFSFitnessBusinessofTheYearfor itstremendousworkservingthousands offitnessfacilitiesworldwidewith millionsofmembers.

It'snotacoincidencethatAlloy programsareamongthemosteffective programsintheworldtodayfor helpingpeoplewhowanttolookand feeltheirabsolutebest.

Thecompanyhasestablishedeffective fitnessprogramsandbusiness managementsolutionsthatdeliver resultsallovertheglobe.Inaddition, theFranchisealsogivesfranchiseesa chancetoimpacttheircommunityand futurewithabranded,brick-andmortarAlloyPersonalTraining franchiselocation.

Overthepastfewdecades,aspeople becomemoreawareoftheirneedtobe fittoavoidchronicdiseases,The demandforfitnessservicesintheUS

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hasgrownsignificantly.Withabout 174millionclubsspreadalloverthe world,Thehealthclubindustryis worthmorethan$96billion,according toStatista.

Franchisingisagreatbusinessmodel thatenablespeopletogetintotheir ownbusinesswhilerelyingonthe experienceandtoolsofexpertslike thoseatAlloy.Researchshowspeople arehappierandmorefulfilledwhen theyareinbusinessforthemselves. Franchisingcanhelppeopleachieve thosegoalswithlessrisk.

TheAlloyFranchisebusinessmodel preparesfranchisees,owners,and operatorstobereadyforthefitness industry'sresurgence.TheAlloy franchisemodelallowsittobean outstandingexampleforthefuture fitnessindustry

Themodelisbasedoncapacityand keepingasafe,healthy,andefficient environmentforclients.The underlyingshortandlong-termtrends supportAlloy'sgrowthproposition. Moreimportantly,theiruniteconomics setsthemapart.

Whenevaluatinganybusiness opportunity,customerretentionand lifetimevalue,profitmargin,andthe ratioofinvestmenttorevenuesare importantmetricstoconsider Alloy's retentionratesandrevenuesper memberaresomeofthehighestinthe industry,andourstartupinvestment requirementsarequitereasonable.

DifficultiesattheStart: RickMayo,CEOofAlloyPersonal TrainingFranchise,hasbeenaroundin thefitnessspacefornearly30years.

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Hesoonrealizedthatitwasn'tpossible todevelopthebrandtoitsfullpotential withoutofferingacompletesolution.

Franchisingallowedthemtohelptheir businesspartnersmuchmore effectively.TheteamatAlloycan supplytheentirebusinessmodelfrom build-outdesignthroughequipment, fitnessoperations,marketing, specifications,andmore.

TriggeringPointofGrowth:

In2010,MayostartedAlloy

Itscustomizedclientprograms, businesssystems,andtechnology toolsgrewtoserveover2,000 licensedexistinggymandfitness facilitiesworldwide.

Mayoshiftedfromthelicensing modelandlaunchedtheAlloy PersonalTrainingfranchisein 2019.Thischangeofstrategy enabledAlloytodeliveraturnkey franchiseopportunity encompassingtheentirepersonal trainingbusinessmodelfrom build-outdesign,equipment,

businesssystems,technology platforms,andmarketingunderthe Alloybrand.

TheAlloyfranchisemanagementteam takesthesameamountofpridein traininganewpersonaltraining franchiseownerastheydooneofour personaltrainingclubmembers.

In2019heandtheAlloybrandwere awardedFitnessBusinessoftheYear bytheAssociationofFitnessStudios. Thispersonalizationaspectis especiallycriticalwhenweconsider

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thefutureofthefitnessindustry As peoplemigratetogymsandboutique studioswithvaryinggoals,injuries, priorities,anddesires.

Thegymsthatcatertopeople's personalizedandspecificdesireswill continuetogrowintheupcoming years.

TheGrowthQuotient

"Thename'Alloy'wascreatedunder thenotionofstrengthandmotion meeting;thosetwothingscoming togethertocreatesomethingbigger, stronger,andlonger-lasting,"says founderRickMayo.“Overthepast fewyears,hekeptaskinghimself-how ourteamandbrandcoulddomoreto meetourmission;theanswerbecame clear,weneededtocreateatotal solution.”

Itwasin2018thatRickandtheteam atAlloydecidedthatmovingintoa franchisemodelwastheanswerthey sought.

“We know a formula that works, and that is a key ingredient to a successful franchise.”

Untilnow,gymoperatorspickedand chosethepartsoftheAlloysystems theyneededtofillingapsintheir personaltrainingprograms.Alloy helpsthembuildfromthegroundup, andtheycanprovidetotalsupportfor theirsystems,asproveninthousands ofgymsworldwide.

TheLong-StandingSuccess-

Overtheyears,Alloy'sprogramshave beenpoweringavarietyofgym locationsandfitnesssystems, providingAlloytrainingandtoolsto clubsacrosstheglobe.Theirbest practicesarerefined,andsystemsare time-tested.Theircommitmentis unmitigated.

Alloyhas:

Ÿ Asuperiorpersonaltraining system,withmostsessionsata coach-to-clientratioof1:6orless.

Ÿ Aconceptknownforgetting optimalresultsintheleastamount oftimeforpeopleofallages, abilitylevels,orinjuryhistories.

Ÿ Customizedworkoutplansthat changewitheachclientvisitto providemaximumvariety;no workoutiseverrepeatedtwice.

Ÿ Trackingtoolstomonitoreach client'sworkoutfrequencyand intensitytotrackprogresstoward establishedgoals.

Ÿ Accountabilityappointmentsare includedwithmembership,plus additionalmotivationandguidance.

Ÿ Alloyisunique.Thefirst-ever personaltrainingcenter

Ÿ AmongtheHighestretentionrate intheindustry

Ÿ Establishedbrand:Alloyhasbeen inbusinesssince1992andhashad over2,000white-labellicensing agreements.

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Ÿ Loyalcustomerbase:Alloy deliverstheaccountability customersneedwhileprovidinga betterfitnessexperiencethat improvesloyalty

ProductsandServices:

Alloy'sfitnessprogramwascreated aroundaverysimpleconcept:people whoreceivepersonalizedcoachingget betterresults.

Today,Alloyprogramsareamongthe mosteffectiveprogramsintheworld forhelpingpeoplewhowanttolook andfeeltheirabsolutebest.Teamed withexercisephysiologists,anonsite DoctorofPhysicalTherapy,a registereddietician,andotheradvisory boardbehavioralspecialists,andwith ampleexperiencebringingfitness educationandtrainingsystemsto marketsaroundtheworldandwith speakingengagementsatcountless industryevents,wehavecreateda programwherecutting-edgescience meetsreal,in-the-trenchesexperience.

ThereinliestheAlloymagicformula forworld-classfitnessprogramming.

Arealadvantageforaperson interestedingettinginvolvedinfitness andpersonaltrainingisidentifyinga conceptlikeAlloy,whichhasfigured outaprovenniche.Byofferinga turnkeypackage,wecanhelp entrepreneursrealizetheirdreamsand reducetheirrisk.Thatisoneofthe greatadvantagesoffranchisingin general.

TheRoadAhead-

Alloy'sexperienceintheiroriginal locationinAlpharetta,Georgia, combinedwiththeirworkwithso manyfitnessprofessionals,hasled themtodefineaveryspecificstrategy thattheyhavebeenbuildingonfora longtime.We'dliketothinkweknow aformulathatworks,andthatisakey ingredienttoasuccessfulfranchise.

“Knowing the formula that works is a key ingredient to a successful franchise.”

WhatMakesAlloyaUnique FranchiseConcept?

Ÿ TargetsUnderservedCustomer Demographic-

Alloy'scustomertargetmarketisa populationthathasbeenunderserved. Theircustomeravatarislikewhata one-on-onepersonaltrainingbusiness mighttargetaround45to65yearsold.

Traditionally45to65holdmore discretionaryincome.Mostfitness specialtyboutiques,largehealthclubs, andgroupfitnessclass-basedprograms target30-year-oldsandalargernumber ofmembers.

Ÿ SaferWorkoutEnvironment WithFewerPeopleTraining

Afterthepandemic,therewasa resurgenceofpeoplewantingtoreturn toin-personfitnessworkoutsinasafe environmentratherthanworkingout remotely.Peoplewantsocialization again.

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So,thebrick-and-mortarfitness conceptisevolvingwithbrandslike Alloy,wheresmallgroupsofpeople traininasmallerfacilityallowing clientstoworkoutwithfewerpeople inasafeandcleanenvironment.

Ÿ BetterCoachToClientRatio

Overthelast30years,Alloyscaled theirfitnessbusinessmodelbymaking personaltrainingmoreaffordablewith small-grouptraining.Currently,Alloy hasaratioof1coachto6clients.

Ÿ BetterValueWithSmallGroup PersonalTraining

Alloy'saveragemembershipisabout $30persmallgrouptrainingsessionor around$300amonth.Butifyoulook attheirpriceof$30asession comparedtotheone-on-onepersonal

trainingpriceof$80-$100persession, theyareagoodvaluefortheirtarget customer.

Typically,largefitnessclubshave thousandsofmembersthattheyneed tomaintainthelargefacilityand staffing.Alargenumberofmembers andlargerfitnessclassesenableto keepthecostofthemembershiplower, butdon'tofferthepersonalized training,attention,andaccountability thatanAlloywouldprovide.

Ÿ HigherRetentionRatesLeadto HigherCustomerLifetimeValue

Alloyclientsstickaroundlonger, whichresultsinAlloyhavingoneof thehighestretentionratesinthe industry.Theaveragememberstays aroundlongerthaninanyotherfitness model.

Theircustomeraveragestayisaround 36months.Ifyoutaketheaverage membershipof$300amonth,that'sa $10,800lifetimevalueforthat customer.

Alloyisover10timesthelifetime valueofaclass-basedboutiquebrand orabig-boxhealthclub.Thereisalot ofturnoverinfitnessclubs,andthey constantlychurnmemberswhile needingtobringnewmembersintothe facility

Ÿ FranchiseBusinessCoachingand Support

Alloysupportsfranchiseeswitha betterratioofbusinesscoachestoeach owneroroperator.Alloydidn'tthink thatthetypicalratioofinthefranchise businessis80:1(80franchiseestoone franchisebusinesscoach)inthe

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franchisebusinesswouldbeenough,so theyoffera30:1ratio(30franchisees toonefranchisebusinesscoach).

Ÿ HigherRevenuePerSquareFoot

Alloy'sbusinessmodel,developed withsmallgrouppersonaltraining, increasedthebusinessmarginstobe oneofthehighestrevenuepersquare footfacilitiesinthecountry

Originally,Alloystartedasaone-ononepersonaltrainingbusiness.After theyswitchedtosmallgrouppersonal training,otherfitnessfacilitieswanted ourconsultingguidancetolearnour retentionandrevenuesecret. Thenotherbusinesseswantedtobuy intotheirsalesprograms,operations, systems,andfitnessprograms,andthat iswhytheystartedlicensingtheir businessmodel.

Alloypivotedtofranchisingin2020. In2022,theynowhaveover50 franchisesawardedbecauseoftheir successwithauniquefranchise businessmodel.

Ÿ ScalableBusinessModel

Alloy'sfranchiseconceptwiththe targetclientallowedthemtomakethe modelscalable.Theyhavemany franchiseesowningmultiplelocations becauseitisscalable,allowingfor economiesofscale.

Alloy'sfranchiseconcept,training,and supportallowanownertobeconfident andprofitable,withamanagerrunning day-to-dayoperationsateachfacility whiletheyrunmultiplelocations.

Ricksays,thekeystosuccessasan entrepreneuraremany,butthemost importantaretenacityandknowledge. AsthegreatThomasEdisonwas quotedassaying,“Manyoflife's failuresarepeoplewhodidnotrealize howclosetheyweretosuccesswhen theygaveup.”Greatentrepreneurs nevergiveup.

Astoknowledge,thatiswhat franchisingrepresents,thechanceto benefitfromothers'knowledgeand experiences.ThefamousengineerW. EdwardsDemingoncesaid,“Itisnot enoughtodoyourbest;youmust knowwhattodoandthendoyour best.”Knowingexactlywhattodois asimportantasnevergivingup,said RickMayo.

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RickMayo-LeadingTheWayfor AlloyPersonalTrainingFranchise

WHY A BOSTON YOUR SUMMER

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ON TOUR SHOULD BE ON SUMMER BUCKET LIST? www.theenterpriseworld.com | 25

Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenifyouarea non-historybuff,aBostontouroffersa varietyofthingsthatwillcatertoyour tasteforafunvisit.

AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.

Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.

Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality

PlanningaBostontour?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontouraonetoremember

BHistoricalSignificanceofBoston

Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity

DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany

Top5HistoricLandmarksyoucan't missonBostonTour

1.BostonTeaPartyMuseum

ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.

2.SymphonyHall

Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.

3.MuseumofAfricanAmerican History

AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.

4.USSConstitutionMuseum

LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeoplewho builtandsailedit.Avisitwillletyou engagewiththehistoryofthe Constitutionthroughcaptivating stories.

5.ThePaulRevereHouse

Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattractionthatwillmakeyour Bostontourmemorable.

Personalitiesyoudidn'tknowwere Bostonians

ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.

Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobablyare), thenwedon'tneedtotellyouabout Jim,andhispranksonDwight-a popularcharacterfromthesitcom.John Krasinskiwasrecentlynamed“the100 mostinfluentialpeopleintheworld”in 2018,byTimesMagazine.Amanof manytalents,Johnismostlyrecognized forhisactingwork.Althoughhehas alsoworkedasaproducer,and sometimes,directoraswell.

1.BenjaminFranklin 2.JohnKrasinski
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3.UmaThurman

Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.

4.ChrisEvans

Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.

5.EdgarAllanPoe

Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.

3ThingsthatwillmakeyourBostonTourMemorable

HereisalistofthingsthatmakeyourvisittoBostonatreat:

1.TheFood

Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.

Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.

Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.

2.TheCulture

It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”

Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.

3.TheNight-Life

Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof

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Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.

IdealWaystoExploreBoston's Beauty

Forthemostpart,adowntownBoston tourisabreeze,whichissomewhat relatedtothecity'scompactsize.On theotherhand,drivingdowntownis anothergamealtogether.Why? BecauseBostonhasaveryoldfashionedroadlayoutandinsufficient parkingoptions.

Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsonyourBostontour

Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.

Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.

CostofLivinginBoston

Incontrasttoitscompactsize,a Bostontourtakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.

Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.

WhenshouldyouplanaBoston Tour?

Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.

Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.

Rich,Vibrant,yetUnique Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter.

FromitsroleintheAmerican Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,aBostontourhasmuchto offerforvisitorsandresidentsalike.

Whetheryou'reexploringthecity's numerousmuseumsandcultural institutions,cheeringonthelocal sportsteams,orindulginginthe diverseculinaryscene,youwillnever runoutofthingstodoinBoston.If you'replanningatriptotheUnited States,besuretoputBostontouron yourlist-youwon'tbedisappointed!

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BOO FRANCHISE

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BOOXKEEPING FRANCHISE Redefining The Bookkeeping Industry With Innovative Franchise Opportunity MAX EMMA | CFE www.theenterpriseworld.com | 35

Althoughtheeraof

entrepreneurshiphasdawned, startingtheirownbusinessis stilladreamformany.Inthe ferociously-competitivemarket,itis difficultforleaderstostartand establishtheirbusinesses.Theconcept offranchising,inthesecases,has turnedouttobeablessingforsuch individualswhowanttostarttheirown businessesbutlacktheexpertiseand budgettodoso.

Thankstonumerousadvantagessuch ascontinuousassistance,increased brandrecognition,lowerfailurerates, built-incustomerbase,etc.,the franchiseindustryhasseensteep growthoverthepastfewyears.Asthe numberofopportunitiesisincreasing, thecompetitionamongbusinessesis alsogettingtougher.Excellingthe competition,BooXkeepingFranchise isaleadingfranchisortransformingthe bookkeepingindustrywitha contemporaryapproach.

AFranchiseOpportunitythatWorks

BooXkeepingFranchiseisan opportunitytoownabookkeeping businessthatmaximizesprofitability bycreatinganetworkofsmallbusinesscustomersandofferingthem comprehensivebookkeepingservices atanaffordableprice.Itsflexible bookkeepingfranchiseopportunity providesfranchiseeswithalltraining andsupportandhelpsthembuilda successfulbusiness.Herearesomeof theadvantagesBooXkeepingprovides.

Ÿ Flexibleforyourgoals:As franchiseescanstarttheirbusiness fromanywhere,owninga BooXkeepingfranchiseallows themthefreedomtogrowasfastas theywouldlikeandsetuptheir ownpace.

Ÿ LowStart-upInvestment: BooXkeepingfranchisecostsare

significantlylessthanmost franchisesduetolowinitialstaffing needsandtheabilitytooperatethe businessfromvirtuallyanywhere,

Ÿ ABrandtoCountOn:Unlike freelancebookkeepers, BooXkeepingfranchiseeshavethe advantagesofbeingbackedbya trustedbrand,built-inprocesses, and360-degreesupport.

Ÿ NoExperienceRequired: Franchiseesdonothavetohave bookkeepingexperienceorbea financialprofessionalaslongas theyhavegoodpeopleskillsand canfocusonbusinessdevelopment.

Ÿ HelpwithStaffingand Marketing:BooXkeepingprovides everythingfranchiseesneedtoget started,includingalocalonline presence,andlocalmarketing.Also, theFranchisorcanrecruit,trainand houseprofessionalaccountsto performtheday-to-day bookkeepingfunctions.Thisallows franchiseestoconcentratemoreon growth,andontakingtheir businessestothenextlevel.

Ÿ OutstandingTrainingand Support:BooXkeepingtreats franchiseeslikefamily.Itinvests heavilyinworld-classtraining,the latesttechnology,andreliable vendors,andprovidesunmatched ongoingsupporttoensureits partnersaresuccessful.

Ÿ TheCompetitiveEdge: BooXkeepingprovidesfranchisees withasignificantadvantageover otherbookkeepingopportunities, makingitagreatfitforawide varietyofentrepreneurswith uniquebackgrounds.

MakingMostoftheOpportunities

BookkeepingFranchiseisnotthemost commonfranchiseopportunitypeople

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Withover12years ofexperience,we havepoliciesand proceduresfor everythingthat ourfranchisees mightfaceintheir businessjourney. Andeventhough manycompanies havethose,the trickistomakeit a‘living’document thatgetsupdated andimprovedona regularbasis.
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arelookingfor,soeducatingpotential candidateswasthebiggestchallenge BooXkeepinghadtocopewith. However,theCOVID-19pandemic arrivedasablessingindisguiseforthe company Thefactthatpeoplecanwork remotely,anditwassafeandreliable, weresomeoftheonlyfewpositives comingoutofthepandemic.

Duringthepandemic,BooXkeeping witnessedasurgeindemandforboth remotebookkeepingandremote franchiseopportunities.Currently,with theslowdownintheeconomy,the companyisseeingevenhigherdemand frombusinessownerslookingto outsourceoverheadfunctionsaswellas frompeoplewholosttheircorporate jobstoownandoperatetheirown businesses.

UnrivaledSuccess

AccordingtotheBooXkeeping2022 FranchiseDevelopmentDocument,1 unitofBooXkeepinghasanAverage GrossAnnualRevenueof$385,000 withanAverageGrossProfitof $178,000.MaxEmma(CEOof BooXkeepingFranchise,Inc.)attributes thecompany’ssuccesstoits culture—whichwasdevelopedalong timeagowhenBooXkeepingstarted,as manybusinessesdid,inagarage. EveryonewhojoinsBooXkeeping eitherasanemployeeorasafranchisee isalignedwithitsculture,ortheyall followseparateways.Herearethe valuesthatshowhowBooXkeepingis redefiningthebookkeepingindustry, usinghashtag#coolbeancounters:

Ÿ Webelieveinbeingcool

Ÿ Webelieveinacceptanceand support

Ÿ Webelieveinconstantgrowth

Ÿ Webelieveinpersonaland professionallivesfullyintegrating intothelife

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“OurBooXkeepingTeamis notmyemployees,theyare family!Weareonthis journeytogether,andwhat wearedoingtogetherisnot TeamWORK,inmy opinion,itisTeamLIFE”

Ÿ OurBooXkeepersarecool!

Ÿ Ourfranchiseesarecooler!

Ÿ Ourclientsarethecoolest!

Ÿ Areyoureadytobecool?

ScalabilityandSustainability

BooXkeepingFranchisehelps franchiseesincreasebusiness scalabilityandsustainabilitybygiving themablueprintonhowtoruna successfulandprofitablebusiness.As asayinggoes,“Smartpeoplelearn fromtheirmistakes,andwisepeople learnfromsomeoneelse’s,” BooXkeepingsharesitsexperience withthefranchisees.Thisempowers themtolearnfromwhatthecompany wasdoingwrongwhenitdidnothave anybodytoleanonatthebeginningof itsbookkeepingjourney,andwhatit knowsasateamnow

Thecompanygivesitsfranchisees freedominmakingdecisions.While mostoftheotherbookkeeping franchisesmaketheirfranchiseesuse onlyoneaccountingsoftware, BooXkeepingtrainsitsfranchiseesin multipleoptionsandletsthempick andworkwithasmanyastheywould like. “Also, we listen to our franchisees—if they have an idea that can benefit them and the other franchisees, we welcome and encourage it!” addsMax.

AnIntriguingJourney

BooXkeepingFranchiseisabrainchild ofMax,whoisleveraginghisavid experienceacrossdifferentindustries todrivethecompanyforward.Max receivedadegreeinFinanceafter immigratingtotheU.S.AfromEastern Europeover30yearsago.After gettingadegreeinFinance,heworked forQUALCOMMforabout4years beforeleavingthecompanytobecome anentrepreneur.

Initially,Maxjoinedhisfamily’s constructionbusiness,eventuallytaking itoverandgrowingitfrom3to96 employees.Afterwards,therecession hit,andthenewconstructionpractically stoppedinCalifornia.Tocopewiththe situation,Maxopenedalandscape maintenancecompany,whichhe successfullysoldafewyearslater.

In2011,MaxstartedBooXkeepingwith hisco-founderoutofagarage, eventuallygrowingtobecomea nationwideproviderofbookkeeping servicestovariousfranchisesystemsin theUS.Andrecentlytheideaofsharing knowledgeledtheduotostart BooXkeepingFranchise,whichisnow availablein38statesandtheUS Territories.

Talkingaboutthechallengesalonghis way,Maxsays, “When I had to shut down my construction business after years of success, I thought that it was the end of the world, something I would never be able to overcome.” Headds thatgettingoveritandhavingthe couragetomoveforwardwasthe biggestachievementofhis entrepreneurialjourney.Gettingthefirst bookkeepingclient12yearsago,and thensellingthefirstBooXkeeping FranchisewerethekeystonesinMax’s continuousandexcitingadventurewith BooXkeeping.

“TeamWORKTeamLIFE”

TalkingabouttheBooXkeeping employees,Maxsays, “The members of the BooXkeeping team are not my employees, they are family! We are on this journey together and what we are doing together is not teamWORK, in my opinion, it is teamLIFE.” At BooXkeeping,aBooXkeeperishighly encouragedtosharethoughts,feelings, growthchallengesandpleasures, personalandprofessionalpassions, concerns,ideas,andsuggestionswith peersandmanagement.

AdvicefortheAspiring

Whenaskedaboutapieceofadvicefor aspiringentrepreneurs,Maxmentioned thattherearealotofpeoplearoundus whoaremoreknowledgeablethanwe are,andtheyarewillingtohelp!

“Don’tbeafraidtoaskforhelp,askfor anadvice.Theultimatedecisiontodo somethingornotisours,andnoone else’s,however,itismucheasierto makeitwhenyouheardifferentpoint ofviews!”heconcludes.

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“Mybusinesscoachhasrecentlytaught methattheroleofamanageristofix what’snotworking,whiletheroleofan entrepreneuristochallengewhatis working.I’mdefienetlyachallenger, alongwithmyteam,redefiningoneofthe oldestindustries.”
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esladidn'tinventtheelectriccar,nordidElonMuskestablishTesla.TButtoday,bothhavebecomesynonymsandrepresenttheEVindustry globally.Whilethatistrue,itisquiteeasytooverlookbehind-the-scenesstuffthatwentintomakingitthegiantoftoday. Toanswerthe“whofoundedthecompanythen?”question—itwastheduoof MartinEberhardandMarcTarpenning,SiliconValleyengineers.In2003,they foundedthecompanyinSanCarlos,California,andnameditafterthefamous physicistNikolaTesla. UntilTeslapopularizeditin2008,nootherautomotivemanufacturertook noticeofelectriccars.Atitsdebut,thecompanytooktheEVindustryby storm,itlaunchedtheRoadster.Soonenough,thesporty-lookingcarbecamea hit,withHollywoodstarslikeGeorgeClooneyamongothersorderingtheir ownRoadster. Attheorigin,thegoalwastomakeElectriccarsthatarebetter,quicker,and morefuntodrivethangasolinecars.Now,sustainableenergyhasbecomethe needofthecentury.Andwithissuessuchasglobalwarmingmakingthings unfavorable,electriccarswiththeirzero-emissioncharacteristicareanideal

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substituteforgasolinecars.Expandingon sustainableenergy,thecompanyhasestablishedits presencewith400+storesandgalleries,about100 servicecenters,and30,000+superchargersaround theglobe.

WhyPeopleLovetheBrand?

TherenownedEVmakerhasahugefanbaseacross theglobe.Everwonderedwhy?Hereisalistof thingsthatcouldexplainwhytheEVgianthassuch acultfollowing:

1.

ShowingthatEV≠Boring

Whenyouthoughtofelectriccars,thenotionwas thattheyarelowmileage,slowercomparedtotheir gas-poweredcounterparts,andingeneralmeh. However,Teslasingle-handedlychangedthose opinionswiththelaunchoftheirfirstcar,The Roadster

TheRoadsterlookedsportyandluxurious,was exhilaratingtodrive,androckedacomboof impressiverangeandspeed—allthethingsthatwere unheardofinanEV Afterthelaunchofthe Roadster,alltheotherautomotivecompaniesalso startedkeepingtheireyesontheEVindustry,with manycomingupwiththeirownEVvariants.

2.

Self-DrivingCars

AlthoughtheaccuracyofAutopilotisdebatable,the factthatyourcarcoulddriveyoutoyourdesired location,withouthumaninputwasboundtocatch someeyeballs,andsoitdidatthetime.Itsounded cool,turningmanyintoloyalfansofthebrand.

3.

TheSafetyQuotient

TheU.S.EVmakerhasmaintainedaveryhigh ceilingforthesafetyofitscars.NationalHighway TrafficSafetyAdministration(NHTSA),hasrated thecompanywith5starsineverysinglecategory, barringtherollovertestsection,whereitreceived4 stars.

4.

WebbingtheSuperchargingstations

Makingrecharginghassle-free,Teslahasknitteda webofsuperchargingstationsaroundtheglobe.It remainstheonlybrandofferingasuperchargeEpowerconnectiontoday,enablingyoutofullyjuice upyourcarinmere30minutesatanyofitsstations.

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5.

The'Elon'factor

Formany,ElonMuskisTesla,andvice versa.Sincetheverybeginning,Elon madehisbeliefsinthecompanyclear, investing$6.5millionwaybackin2004. Wouldthecompanystillbeinthishigh positionifitweren'tforElonandhis vision?Well,that'satopicfordebate. WhileyouropinionofEloncouldvary, hiscontributionstoTeslaalongwiththe scienceandengineeringfieldarehardto ignore.

AnImprovedOutlookon Sustainability

TryingtotackleGlobalWarming,the brandhasbeenakeyfactorinthe transitiontowardsustainabilityglobally, helpingpeoplemoveawayfromburning fossils.Inthepursuitofsolvingthis problem,thecompanyhasbuiltproducts toreplacesomeofthemostpollutionemittingelements.Here,weare highlightingsomeofthekeyproducts thatimpacttheenvironmentpositively.

1.

Batteries

Thebrandusesadvancedlithium-ion batteriesinitsproducts,beitelectric carssuchastheModelS,orenergy storageproductslikethePowerwalland Powerpack.Thesaidbatterieshave changedthefaceoftherenewable energyindustry,enhancingthe adaptabilityandstoringcapabilityofthe energyproducedbyrenewablesources suchassolarandwind.

2.

ElectricVehicles

Alongwithbeingoneofthesafest,the carsarealsofuntodrive.Afterthe launchofitsfirstelectricvehicle,the brandmadeamassiveimpactonthe wholeEVindustry,catchingthe attentionofthewholeworld.With energygenerationandstorageproducts workinginsync,thecompanywantedto augmenttheimpactofelectricvehicles foragreenerfuture.

3.Solar-powered Teslahasadecoratedsolarportfolio, withproductslikesolarpanels,solar roofs,andthesolarinverter Withthe productionofsolarenergy,thecompany makesadifferenceintheresidentialand commercialspaces,solvingtheneedsof theindustriesalongtheway The company'sacquisitionofSolarCityin 2016wasalsoakeysteptowardthe solar-poweredfuture.

4.Open-SourcingPatents

In2014,thecompanyannouncedthatit willopen-sourceallitselectricvehiclerelatedpatents,helpingother manufacturersintheirEVdevelopment. Thisshowcasesaselflessapproachamid thecut-throatcompetitioninthe automotiveindustry TeslaStatsthatmightSurpriseyou Curioustoknowthenumbersbehindthe brand?Wegotyourback.Wedidsome number-diggingforyouandhere'swhat wefound.

1.Numberofemployees:AsofMarch 2023,thecompanyhas1,28,290 employees

2.TotalCarsProduced:In2022,the companyproducedatotalnumberof 1,369,611cars

3.TotalCarssold:AsofMarch2023, thebrandhassoldmorethan3,600,000 vehicles.

4.Revenue:Thecompanysawan increaseof51%YoYrevenue,takingit to$81.462billionin2022

5.BrandValue:Themostvalued automotivebrand,Teslahadabrand valueof$66billionasof2023

6.MarketCap:Asthe7thmost valuablecompanyintermsofmarket cap,thecompanyisvaluedat$604.03 billion

7.MarketshareintheUS:Inthe UnitedStates,ithasamarketshareof 68%

8.EnergyDeployment:Asthe companyprimarilyfocusedon sustainability,thebranddeployed6.5 GWhofenergy,asof2022

Source:Demandsage

NoDepartment,onlyMarketing

Wehavesomenewsforyou.Asit turnsout,Teslahasnoadvertisingor marketingdepartment.However,not havingamarketingdepartmentdoesn't meanyoucan'thaveagreatmarketing strategy,andthebrandshowcasesit perfectly Whilewedon'tknowthe exactamountthebrandhasspentonits marketing,herearesomeimportant strategyelementsthatcouldhelpyou getadeeperinsightintoitsmarketing.

1.Everythingrevolvesaroundyou

Muchliketheothermarketing strategies,atthehelmofTesla's marketingis'you'—theaudience.The companyreliesonbuildingan emotionalbondwithyoutostrengthen yourrelationshipwiththem,thus increasingbrandpresence.

2.Innovationleadingthecharge

Thecompanyisalwayskeenon developinginnovativeproductstooneupthepreviousdrivingexperience.To achieveitsgoals,itspendsbillionsof dollarsonR&D.Whetherit'sthe sentrymodereportingtheweather threatstoyou,orthemuch-talkedaboutAutopilotfeature,theinnovative solutionsensurethattheaudience maintainstheirinterestinthebrand.

3.Eye-catchyReferralPrograms

Tellyourfriendaboutus,andgeta reward,that'sreferralprogramsina nutshellforyou.Thoserewardscould beanythingfromaccessories,free

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servicingofyourcar,andsoftware updates.Referralscouldworkwonders toleadmorepeopletoabrand, alludingtothis,thebrandhas conductedmanyreferralprogramsfor manyyears.

4.ElonMuskandtheWordof Mouth

“Whatmessageisyourbrand sending?”“Whatstorydoesittell?” Thesearesomeoftheadditional questionsthatmattertocustomers. Havingsaidthat,nothingquitegives youaFOMOlikeyourfriendora familymemberravingaboutthenewly boughtcartheylove—That'sthemagic ofwordofmouth.

Asisthecasewithmostthingsrelated tothebrand,ElonMuskplaysa significantrolehereaswell.From makingheadlinesfortweeting,to buyingthewholeTwitter,hisjourney hasbeenarollercoaster Asan influentialfigurewithmillionsof followers,Histweetscanhaveahuge impactonthecompanymentionedin thesaidtweet,directlyorindirectly.If youaskus,thiscouldalsobe consideredanexampleofwordof mouth.

ElectrifyingCompetition

Astheworldismovingawayfrom gasoline-poweredcars,manyhave startedswitchingtoelectric.Thebig playersintheautomotiveindustry —Volkswagen,GeneralMotors,Ford, Hyundai,andothersarerapidly makingwavesintheEVspace. However,ElonMusksays,thebiggest competitionforhiscompanycomes fromChineseEVmakers.WhileElon hasn'tmentionedanyspecificnames, webelievethoseChineseautomakers couldbeBYD,Nio,andXPeng.

3ProductstoLookoutfor

Note:Weareassumingthatthese productswon'tgetdelayedagain,for whateverreason

1.Cybertruck

ExpectedRelease:2023-YearEnd

Withconstantdelaysmakingaregular appearance,theCybertruckhasbeen hypedforquitesomenow Andifyou followTeslaandElonMusk,you've probablywitnessedtheinfamous hammertestfailmorethanonce. However,Cybertruckisthemost powerfultooltheyhaveeverbuilt. Madewithpeakdurabilityand

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passengerprotectioninmind, Cybertruckalsohasanimpressive drivingrangeofmorethan500miles. Whilethereleasedateisyettobe confirmed,thecompanyaimstostart deliveriesinQ3,2023.

2.Roadster

ExpectedRelease:Beginningof2024

Hereisanotherdelayedproduct,the Roadster Togiveyouaperspectiveon thedelay,peoplehavebeentalking abouttheRoadstersince2016.Elon,in atweetpostedin2021,saidthatthe Roadstershouldshipin2023.The

officialwebsitesaysthattheRoadsterwill beanall-wheeldrive,withaseating capacityof4people,italsomentionsthat thecarcouldgo620milesonasingle charge,andcouldrockatopspeedof250 miles.

3.Model2babyEV

ExpectedRelease:2024or2025

Affectionatelycallingyourcar'baby'isn'ta newphenomenon.However,thismightbe thefirstinstanceofthebranditselfhaving 'baby'initsofficialname.Iftherumorsare true,thecarwillcostyouaround$30Kand willnotbeavailablebefore2024.

EarningtheAdorationofthe world

Teslaisoneofthemostadored brandstoday Withaclearvisionof makingsustainabilitythenew norm,itissurelymovingtoward achievingit.Whileviewsaboutthe companyoritsCEOmaydiffer, whenitcomestoEVs,itwouldnot beanexaggerationtosaythatthis is'TheBrand'thatingrainedthe beliefintheheartsofpeople that—thefuturecouldbeelectric.

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Billiards & Bowling

Fun To Corporate

“From Family
Events, A Place That Has It All!"
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Michael Siniscalchi Founder & CEO, 810 Billiards & Bowling

8

10BilliardsandBowlingisafull-onentertainment zone,handcraftedtoenableyoutohaveagreattime, withfamily,friends,co-workers,andevenwhen you'regoingsolo!Theideabehind810Billiardsand BowlingcamefromitsFounder&CEO,Michael Siniscalchi.

MichaelgrewuponLongIsland,NewYork.Heattended collegeatLehighUniversity,Pennsylvania,andgotadegree inbusinesseconomics,andthenbeganacareerinfinance. HestartedworkinginafinancialsalesrolewithCredit Suisse,latermovedintoananalyticalrole,andthen becameanequityoptionsmarketmakerfora tradinggroupcalledGroupOneTrading LPoutofChicago.Thattookhimto Chicagoforafewyearsandthen backtoNewYorkonthe NYSE.

Itwasduringthosetimes Michaelwouldoftengo toupscalebowling entertainmentvenues inthosecitiesafter thetradingdaywas overandalwayshada greattimewith friendsand coworkers.Ashewas gettingreadytostarta familywithhiswife, theywantedtogetoutof NewYorkCity,togeta changeofpace.

property,whichbecame810Billiards&Bowlingsfirst location.

Itwasa28,000-square-footfacility Theytookouttwelveof the32lanesthathadbeenthere,created14mainlanesand asix-lanebackalleyforcorporateevents,withaprivate upscalebowlingenvironmentinthebackalley They createdagamingzonewheretheotherlaneshadbeen, bringingin,billiardstables,foosball,bocceballcourts, arcadegames,cornhole,andpingpong.Theyalsorebuilta scratchkitchen,anewbar,andadiningarea.They reopenedinMay2015withtheirnewmixed-useconcept of810.

Itwasaninstantsuccess,andin 2017,theybegananew constructionsiteinConway, SouthCarolinathatwouldbe aboutiquelocationofabout 17,000sqft,rightnextto CoastalCarolina University

“I had no background in hospitality or the bowling industry, so I had a lot to learn. But I knew the customer experience that I wanted to deliver for our guests and that was the driving force. I think we in some ways benefited from the lack of experience in the industry. We rethought everything from first principles, focused on how we can best execute this vision for the customer”,

Itwasin2014whenMichael visitedhisparentsinSouthCarolina andcameacrosstheNorthMyrtleBeach BowlingCenter.Itwasadilapidatedleague bowlingcenterbuiltinthelate70sandhestartedwondering abouttheconceptshehadseeninNewYork,Chicago,and Charlotte,SanFrancisco.

Whycouldn'tanupscaleentertainmentconceptlikethat workinaplacelikeMyrtleBeach?

Andthat'swhenMichaelandhiswifeputanofferonthat bowlingalleythinkingtheywouldbuyitandconvertitinto thisupscalemixed-useentertainmentcenterconcept. Initially,theownersofthebowlingalleyrejectedthatoffer outofhand.But,5monthslater,theycalledbackoutofthe blueandacceptedtheoffer,Michaelpurchasedthat

Simultaneouslythey beganworkona formersupermarketin MyrtleBeach,SC. In Juneof2018they opened810Market CommoninMyrtle Beachastheirsecond location,andinJanuary 2019theyopened810 Billiards&BowlingConway astheirthirdlocation.

Astheyhiredanddevelopeda corporateteamwithexperienceontheir side,lookingforwardtoscalingmore aggressively,theCOVID-19pandemicstruck!All oftheirlocationswereclosedcompletelyfortwomonths andthenreopenedat25%capacity.Itwasavery challenging18monthsforthem,buttheypersevered,got throughthechallenges,andstayedstrongontheirgoalsand aimsfor810Billiards&Bowling.

DuringtheCovidtime,alotoftheircompetitorsclosed theirdoors,andmanydeclaredbankruptcyorconsolidated locations.810Billiards&Bowlinganditsteamwereable todoubleinsizeoverthecourseofthat,acquiringtwo locations,oneindowntownHouston,thesecondin downtownPhoenix,andbuildinganewlocationneara

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suburbofthecityofPhoenix.Allthoseopenedinthewake of2021,thePhoenixlocationopenedinAugust2021,the HoustonlocationopenedjustafterThanksgiving2021,and thentheChandlerlocationinJanuary2022.

Theyhavemaintainedtheircourseandaggressively signednewfranchiseesformostofthisyear They'vegottwolocations,oneinFortSmith, Arkansas,andtheotherinGreenville, SouthCarolinasettoopeninthe4th quarterthisyear Andthentheyhave theirnextfranchiselocationin Nashville,Tennessee,whichwas recentlyfinalized.Theyalso havefiveotherunitsunder agreementthatareinthesite selectionphase.That'swhere 810Billiards&Bowlingis today,continuingtosign franchiseagreementsand lookingfortherightsitesto continuetogrowthebrand!

Whatestablished810 Billiards&Bowling'slongstandingsuccessandmakes themoneofthebest franchisestobuyintheir space?

Oneofthemainreasonsbehind810 BilliardsandBowlingsuccessisthat nooneintheirspaceofferscomplete ownershipthroughfranchising.Allother conceptsintheirspaceareeitherprivatelyheld orpubliclyowned,andarenotaccessiblefor individualinvestmentthroughafranchisemodel.

810istheonlyofferinginthebowlingandentertainment spacethroughthefranchisemodel.Thatsaid,what differentiatesthemagainstdirectcompetitorsistheir exceptionalserviceandseamlessservicemodel.This enablestheirgueststofreelyflowthroughoutthespaceand drivetheirownexperienceswhilehoppingfromone activitytoanothereffortlessly Thisallowsthegueststo staycomfortablyforlongerdurations,enjoydifferent activities,andcreateanemotionalconnectionwith810.

Theotherreasonbehindtheirphenomenalsuccess,istheir foodprogram.Intheirindustry,expectationsforfood qualityareunderwhelming.810hasmadesuretocreatea

class-apartexperienceforitsguestswithanextraspecial foodprogram.Intermsofquality,thebreadthofmenu itemstheyoffer,andthenumberofitemspreparedin-house fromscratch,theyareunparalleledintheindustry!

So,it'samixofdifferentactivities,asuperfunspace,great foodoptions,andalotmorethatenablesgueststocraft theirownexperience,setting810BilliardsandBowling apartfromthecompetitioninthemarket,andestablishing theirnameinthemarketasoneofthebestfranchisestobuy in2022.

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Howdoes810Billiards&BowlingofferWholesomeand MemorableEntertainment?Whatcanyouexpectasan investorinthefranchise?

810isallaboutpromotingspecialtimesbetweenfamily andfriends,enablinggueststocreateunforgettable memoriesthattheywillrememberandforevercherish. Insideanyoftheirvenues,you'llhavealotofdifferent thingstoexperiencebasedonwhatyourinterestsare.

Butyoucanalwaysgotothemtobowl,playbilliards, enjoyarcadegames,playminigolf,seelivemusic,enjoy theirsportsbarforwatchingagame,andthemed entertainmentwhichvariesondifferentnightsoftheweek fromTriviatoFamilyFeudtypegamesandotherkindsof crowdparticipationgamesonarotatingbasis.

Anotherbigpieceoftheirbusinessisevents,andspecial occasions,whetherit'sanadultbirthdayparty,child's birthdayparty,corporateevent,teambuildingevent,or companyholidayparty,thoseareamajorpartoftheir businessaswell.Andthat'sabigvalueaddonfortheir franchisees.

Theyrolledouttheirnationalsalesteamearlierthisyear whichwillallowtheircorporateteamtohandlethesales andbookingprocessonbehalfoftheirfranchisees.So,any potentialcustomerthat'sreachingouttoalocation,they'll beabletopushabuttononthephoneandberolledoverto thededicatedsalesteamthatisansweringthephoneinrealtimewithrealpeople.

They'lltalktooneoftheirsalesstaffandcanbookanything fromasmalllanereservationfortheirfamilyona

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Wednesdaynighttoafull-buildingcorporatebuyoutevent. Andtheycandoallofthatimmediatelywithacompletely customizedsolutiontomeettheirneeds.

Thisenables810'sfranchiseoperationsteamstofocuson executingthecustomerexperienceattheirlocation,without havingtoworryabouttheadditionalburdenofmanaginga salesprocess.So,that'show810takesthatoffofthe franchiseeandtheirteamsandallowsthemtofocuson what'simportant-thecustomer!

Howdo810Billiards&Bowlingcontendwiththeeverchangingindustrytrends?

Oneofthebiggestreasonsthatpeoplemakeaconnection withtheirbrandisbecausethey'reheretocreatememories. They'reheretoshowpeoplehospitalityandagreatnight

outfortheirspecialoccasionsorspecialevents,theirdate night.Theyrejoiceinbeingapartofsomeofthehappiest timesinpeople'slives,gettosharethatenergy,and experienceitwiththemasamemberofthe810team.And ifthatspeakstoyou,that'sabigpartofwhatdrivesfolksto seekthemout.

Intermsofstayingontopofindustrytrends,thelastcouple ofyearshasshownusthattechnologyisthekey.Andthe 810Billiards&Bowlingteamleveragesittomaketheir operationsandcustomerexperiencethebesttheycanbe.At thesametime,there'snoreplacementforin-person interaction.

There'snoreplacementforsharingspaceandactivitywith yourfriends,yourlovedones,oryourfamily.Thatisnot goingtobereplacedbytechnology.It'snotgoingtogo

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anywhere.The810Billiards&Bowlingteambelievestheir conceptisaviablelong-terminvestmentthattheyexpectto standthetestoftime.Trendsandindividualactivitiesmay changeandadjustovertime,buttheneedforsocial interactionandpublicspacestogatherwithfriendsand family,that'snotgoinganywhere!

ExcitingNewsinandaround810Billiards&Bowling?

810isgearingtowardshavinganationalpresencewithsix unitsopenandoperating,startingthisyear They'vealso haveeightfranchisesindevelopment.Theyareintalksto openmoreandexpecttosignanothertentotwelveinthe nexttwelvemonths.

Thefranchiseanditscoreteamarethrilledandexcitedto growintonewmarkets.They'verecentlyopenedupin Texas,arecomingsoontoArkansas,andlookingtocometo Florida,Utah,Arizona,NewMexico,andLouisianaas well.

What810offersisaholisticpackageofentertainment, memories,experiences,greatfoodandbeverages,andmuch morethathasauniversalappeal.Thisallowsthemto instantlyconnectwithpeople,nomatterwhatcounty,city, orlocation.They'reonthelookoutfortherightfranchise partnerstohelpincreasetheoverallentertainment experiencethattheydeliverandestablish810'snameacross communitiesastheplaceforacompleteentertainment experience.

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Wayne Stancil COO

“ Our focus on taking care of our team members is what enables them to take such good care of our guests. Many of our team members have been with us since we opened that first location in 2015. We've been able to watch them grow along with the business, and that's the most rewarding part of doing what we do”.

WhatareMichaels’viewsonfranchiseesupport??

Ithinkit'saboutsupportandgivingourfranchisepartners thetoolsandresourcestheyneedtosucceed. Makingsure thattheyarefullyempoweredtoruntheirlocationstothe levelthatweexpectfromthe810brandanddeliveringthe customerexperiencethatwepromiseourguests.Itisour responsibilitytoensurethatthat'smet.Butifit'snotbeing met,itprobablymeansthatwe'renotprovidingtherightor enoughsupport.Sowewouldspendtimewithourfranchise partnersandunderstandwhatelsewecandotohelpthem achievetheoperationalstandardsthatweexpect.

Weneedtohaveapulseonthebusinessandknowhowour franchiselocationsareoperating.Butwebelieveifwe're choosingtherightfranchisepartners,theywanttoruna successfulbusiness,theywanttodeliverthecustomer experiencethatweexpectforourguestsandifforsome reasonthey'refallingshortofthat,thenweneedtobe transparentandhonestwiththeminevaluatingwhy,and workingtogethertosolvetheproblem.

What’syourtakeonthecompetitioninthemarket?

Ourbigdifferentiatoristhequalityoffoodandtheseamless experienceofourguests.It'sarelativelynewindustry.It

founditsoriginalfootingsintheearly2000s.Ithinkof brandslikeLuckyStrikeandKingsBowlaskindof originatingtheideaofanupscale,full-servicebowlingand entertainmentfacility.Butsincethen,lotsofotherentrants havecomeintothespace.Noneofthemaregrowing throughthefranchisemodelweareuniqueinthatand believeitgivesustheabilitytoscalequicklyand outcompete.

It'sstillverymuchanunderservedmarket,eventhoughnew entrantshavecomeintoit.It'salargecountrythedemand forourconcepttranslatestoprettymuchanymid-size market.Thenextgenerationofyoungcustomersexpects entertainmentoptionswithhigh-qualityfoodandbeverage. Thetraditionalbowlingcentersofdecadespastarenot equippedorabletodeliverthatexperience,andtheleague bowlersthatareagingoutarebeingreplacedwith entertainmentcustomersseekingaone-stopfull-service experience.Soasmuchasthenumberofcompetitorsinthe marketisgrowing,there'sstillanawfullotofuntapped potentialinthemarketaswecontinuetogrowthefootprint nationally

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TOP CHALLENGES FOR NON-PROFIT ORGANIZATIONS

| January 2023 64

Areyouconsideringstartinga nonprofitorganization?While thiscanbeaveryrewarding endeavor,experienceinthebusiness worlddoesn’tnecessarilyprepareyoufor theseissues.

Understandingthissector’spotential trialsandtribulationswillprepareyoufor yourownNon-ProfitOrganizations journey.Sobeforeyougetstarted, Takealookatthesetop5challenges forNon-ProfitOrganizations:

1.AttractingQualifiedStaff(Paid& Unpaid)

NPOsbadlyneedtheservicesofpeople withdegreesinpsychologyandsocial work.Sadly,itcanbehardtoenticesuch graduatestoworkthere.Butwhile nonprofitorganizationsdon’tnecessarily offerthebest-payingMSWjobs,these postsarerewardinginotherways.

Thesenseofpersonalaccomplishment andofhelpingtomeetsociety’sneeds canbejustasenrichingasagreat remunerationpackage.Despitethis, attractingstaff(whetherpaidorunpaid) isoneofthebiggestchallengesanNonProfitOrganizationscanface.

Learninghowtoattracttoptalentcanbe asusefultoanNon-ProfitOrganizations asanybusiness.Whilethischallengeis noteasilyfixed,itwillbealotless dauntingwiththeservicesofaPR consultant.Anddon’toverlooktherole thatsocialmediajobboardscanplayin findingthestaffyouneed.

2.PerformancePressures

Thecorporateworldisnottheonly results-drivenenvironment.Itmaybe easytorallythepublicbehindyourcause onNationalNonprofitDay,buthowdo youfaretherestoftheyear?The pressuretoperformisjustasrealina nonprofitorganizationasinafor-profit one.

ThisaffectsanNPO’sabilityto consistentlyraisefunds,aswellasits reputationinthecommunity And unlesstheyareinaveryspecialized niche,mostNon-ProfitOrganizations causeshavestiffcompetition.This makesthepressurefromdonorsand othervestedintereststosucceed,even morecrucial.

Developabroaderviewofthe situation.Chancesare,you’llbeoneof manyorganizationsraisingawareness andfundsforaparticularcause. Ditchingthecompetitivespirit,and partneringwithlike-minded organizations,maybethekeyto addressingthisparticularchallenge.

3.MeetingSocietalDemands

Notonlyistheretremendouspressure toperform,butalsothedrivetomeet societaldemands.Non-Profit Organizationsleadersoftenfeel frustratedthattheyaren’tcopingwith meetingtheneedsoftheircommunity. Thisismoreaboutthepressurethey putonthemselvesthanoutside pressures.

Therewillalwaysbesomeformof injustice,orsomeneedinsociety,that you’llwanttodosomethingabout. Andwhilethiscanprovidegreat motivationtoraiseawareness,itcan alsoleadtoseverestressandeventual burnout.

Meetthischallengehead-on.Speakto atime-managementconsultantoralife coachaboutwaystodealwithselfimposedstress.Thiswillbenefitboth youandyourNon-ProfitOrganizations asawhole,inthelongterm.Being realisticaboutyourgoals,andnot tacklingmorethanonecampaignata time,willbringbetterresults.

4.RaisingFunds

Whentryingtoattractcorporate sponsorships,youcanconvince

companiesthatitwillboosttheir publicimage.But,itcanbeharderto convinceanaverageindividualtopart withtheirhard-earnedcash,letalonea corporation.

Fundraisingisvitaltothesuccessof anyNPO.Whetheryou’reworkingto addressanimalprotection,children’s welfare,orenvironmentalcauses, you’llneedmoneytomakea difference.Andnomatterifyourely onprivatedonations,corporate sponsorships,orgovernmentgrants,it takesalotofworktoorganize.

Thisiswheresomeonewithexperience andexpertiseinfundraisingor finances,ingeneral,ishelpful.The challengeofraisingadequatefundsfor anNon-ProfitOrganizationsisan ongoingone.Somakethenecessary investmentinlearninghowtodothis.

5.LackOfBusinessSavvy

Althoughanonprofitorganizationis notprofit-drivenlikeother organizations,itstillneedsbusinesssavvypeopleatthehelm.Because,like allbusinesses,ithastoattracttop talent,processlotsofdata,andkeep financialrecords.ButmanyNon-Profit Organizations’slackthisbusiness know-how

Eventhoughtheymaybeexemptfrom payingincometaxes,Non-Profit Organizationsstillhavetofiletax returns.Soifyouareseriousabout makingyournonprofitorganizationa success,considerenlistingtheservices ofaqualifiedaccountanttohelpwith thefinancialandbookkeepingtasks.

Thisdoesnotnecessarilyhavetobea paidposition.Bigaccountingfirms maybewillingtohelpinthiswayfor thepublicityyoucanofferthem.And newprofessionalsstartingtheircareers mayappreciatetheboost,too.

www.theenterpriseworld.com | 65
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