The Best Computer Education Brands In 2023

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EDUCATION G-TEC Group Of Institutions Chairman & Managing Director LEADING
MEHROOF MANALODY TheBest COMPUTER EDUCATION BrandsIn2023
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DearReaders,

Inaneraofthesupremacyofrapidtechnologicaladvancements,thedemandfor computereducationisconsistentlyincreasingandconqueringunprecedented heights.Individualsandorganizationsinthecomputerfieldarestrivingtostay aheadinadigitalworld.Henceforth,theimportanceofqualitycomputer educationcannotbeunderestimatedanditbecomesacrucialpartofresearchto knowaboutcomputereducationindetail.

Withcountlessbrandsandinstitutionsgrabbingtheattentionofstudentsand parentsregardingcomputereducation,thereareafewtrailblazersthataresetting thebenchmarkforexcellencein2023.Inthiseditorial,weembarkonajourney toexploreandshowcasethebestcomputereducationbrandsthatare revolutionizingsoftwareandhardwareeducationmethods.Theyequip individualswiththeskillsandknowledgenecessarytothriveintheeverevolvingdigitallandscape.Fromcodingbootcampstoonlinelearningplatforms thesebrandshaveproventheirmettle,ensuringthatlearnersofalllevelscan accesstop-notchcomputereducationandunlockthedoorstoalimitlessfuture.

Aspartoftheresearch,TheEnterpriseWorldhasfeaturedtheG-TECGroupof Institutionswhichhasbeenmakingaprofoundimpactsinceitsinception.Its commitmenttoqualityisevidentthroughthe18+internationalcertificationsit hasreceivedfromrenownedITGiantslikeMicrosoft,Adobe,SAP,ACCA, Tally,Autodesk,ECCouncil,IAB,IIBI,UniversityofDubai,MississippiState University,andmanymore.ThisrecognitionhasnotonlysolidifiedG-TEC’s reputationasaleadinginstitutionbuthasalsogarneredesteemedrecognition.GTECwashonoredwiththeBestInternationalCentreawardfromtheUK Parliament(HouseofCommons),aremarkableachievementforitsdedicationto excellence.

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

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G-TEChasestablisheditselfasabeaconofqualitylearningwithitsunwavering commitmenttoexcellenceandatrackrecordofimpactfuleducation.Fromits inception,G-TEChasleftanindeliblemarkintheexpansiverealmof educationalinstitutions.AsanISO9001:2015certifiededucationnetwork establishedinFebruary2001,G-TEChasemergedasabeaconofquality learningandcontent,extendingitsglobalinfluence.

WithitscorporateofficelocatedinSingaporeandadministrativeofficeinKerala, India,G-TEChasbuiltastrongreputation,boastingavastnetworkthatspans19 countrieswithover700+learningcenters.ThisextensivereachhasenabledGTECtoimpactmillionsofaspiringlearners,withanimpressive2.2million alumniandathrivingstudentcommunityof140,000+.Suchremarkable achievementsareatestamenttoG-TEC'sunwaveringdedicationtodeliveringa first-rateeducationalexperience.

AttheheartofG-TEC'ssuccessliesitsdiverserangeofprogramsmeticulously designedtocatertothetrainingneedsofindividualsfromallwalksoflife. Whetheritbefosteringbrainskilldevelopmentinyoungchildrenorproviding comprehensiveSAPConsultanttrainingforseasonedprofessionalsand corporates,G-TECoffersanexpansivearrayofcourses.Coveringdomainssuch asIT,Multimedia,Accounting,ITInfrastructure,LifeSkills,IAS/CivilService Training,andEntranceCoaching,G-TECensuresthatitcanmeetthetraining requirementsofanyone,empoweringlearnersateverystageoftheireducational journey

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38 CASE STUDY upshot How Harley Davidson Is Riding The Waves Of Change? 54 Article 2023’s Top Strategies for Successful Software Development MALLORCA 22 32 SP. Profile Canterbury Institute of Management(CIM) 48 Blog 75 Hard Challenge: The Good, The Bad, and The Ugly 58 Review Hootsuite
| June 2023 12
G-TEC Group of Institutions Leading The Way In Computer Education Mehroof Manalody Chairman & Managing Director C o v e r S t o r y www.theenterpriseworld.com | 13

Intoday'srapidlyevolvingworld, ComputerEducationBrandsplay apivotalroleinshapingthe futureofindividualsandsocieties. Thesecentersprovideaplatformfor acquiringessentialdigitalskillsand knowledgethathavebecome indispensableinalmosteveryfield. Frombasiccomputerliteracyto advancedprogrammingandsoftware development,theimportanceof computereducationcannotbe overstated.Itempowerslearnersto navigatethedigitallandscape, enhancestheirproblem-solvingand criticalthinkingabilities,andopensup numerousopportunitiesforpersonal andprofessionalgrowth.Amongthe multitudeofComputerEducation Brands,G-TECGroupof Institutionsstandsoutasoneofthe bestin2023,ledbythevisionary Founder,Chairman,andManaging Director,MehroofManalody.GTEChasestablisheditselfasabeacon ofqualitylearningwithitsunwavering commitmenttoexcellenceandatrack recordofimpactfuleducation.

EmpoweringEducationforAll

Inthevastlandscapeofeducational institutions,G-TEChasbeenmakinga profoundimpactsinceitsinception.It isanISO9001:2015certified educationnetworkfoundedin February2001.Withitscorporate officebasedinSingaporeand administrativeofficeinKerala,India, G-TEChasestablisheditselfasa beaconofqualitylearningand content,spreadingitsglobalinfluence. WithRegionalOfficesin19countries andover700+learningcenters,GTEChascreatedarobustnetwork reachingmillionsofaspiringlearners. Overtheyears,G-TEChasproudly trainedanimpressive2.2million alumniwhileservingathriving studentcommunityof140,000+.This staggeringaccomplishmentisa

testamenttoG-TEC'sunwavering commitmenttoprovidingatop-notch education.

AtthecoreofG-TEC'ssuccessliesits extensiveprogramstailoredtosuitthe diversetrainingneedsofindividualsfrom allwalksoflife.Fromtheearlystagesof brainskilldevelopmentforyoung childrentocomprehensiveSAP Consultanttrainingforseasoned professionalsandcorporates,G-TEC offersabroadspectrumofcoursesin domainssuchasIT,Multimedia, Accounting,ITInfrastructure,LifeSkills, IAS/CivilServiceTraining,andEntrance Coaching.Thiscomprehensivecoverage ensuresthatG-TECcancatertoanyone's trainingrequirements,empowering learnersateverystageoftheireducational journey

G-TEC'scommitmenttoqualityisevident throughthe18+international certificationsithasreceivedfrom renownedITGiantslikeMicrosoft, Adobe,SAP,ACCA,Tally,Autodesk,EC Council,IAB,IIBI,UniversityofDubai, MississippiStateUniversity,andmany more.Thisrecognitionhasnotonly solidifiedG-TEC'sreputationasaleading institutionbutalsogarneredesteemed recognition.G-TECwashonoredwiththe BestInternationalCentreawardfromthe UKParliament(HouseofCommons),a remarkableachievementforitsdedication toexcellence.

Buildingonitsrelentlesspursuitof growthandexpansion,G-TECrecently achievedasignificantmilestoneby acquiringanNSE-listededucation networkinMaharashtra.Thisstrategic moveledtoformingaPubliclisted consortium,nowknownasG-TECJain EducationPublicLimited.

GuidingG-TEC'sVisionarySuccess

MehroofManalody,fromKozhikode, Kerala,India,hasplayedatransformative

roleineducation.Fromhisearlydays inagovernmentschool,Mehroof developedapassionforoutdoorsports, particularlyfootball,andbadminton. AshepursuedhisEconomicsdegreeat NewCollege,Madras,hebecamethe collegeteamleadinfootball. Alongsidehisprofessional achievements,Mehroofcherishes spendingtimewithhisfamily,which includeshiswife,Mrs.Vaheeda Mehroof,hisdaughter,Ms.Mehna Manalody,whoaspirestopursueher MDaftercompletingherMBBS,and hisson,MishalAboobackerManalody, currentlypursuingComputerScience Engineering.

Mehroof'simpactextendsbeyondhis familyasheassumesNorthKerala's ChairmanroleintheConfederationof IndianIndustry(CII).Healsoholds keypositionsinmajortradechambers atanationallevelandrepresentsIndia onvariousinternationalbusiness delegations.However,hisroleas ChairmanandManagingDirectorof theG-TEChastrulyshowcasedhis visionaryleadership.

EmpoweringMinds,EnrichingLives

Sinceitsestablishment,G-TEChas beendrivenbyapowerfulmissionand vision.Recognizingthateducationis thekeytoself-fulfillment,selfrealization,freedom,andequality,GTECenvisionsaworldwhereeducated mindscontributetopeace,prosperity, andthebettermentofsociety.Itsgoal istoprovidequalityeducation globally,offeringskilldevelopment projectstoindividualsfromall backgroundsandempoweringthose currentlyunderservedorconsidered mediocre.

Withanunwaveringcommitmentto totalqualityeducation,G-TECaimsto provideinternational-standardtraining ataffordablecostsworldwide.The

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institutionoffersacomprehensive rangeoflearningsolutionsand servicestailoredtomeettheneedsof theemerginggeneration.G-TEC placesastrongemphasison excellenceandthepractical applicationofknowledge,ensuring alignmentwithindustryrequirements andreal-worldscenarios.

PioneeringITEducationforAll

ThegrowthofG-TECcanbe attributedtoapivotalturningpointin thefieldofITeducation.Whenthe institutewasfounded,ITeducation wasprimarilyaccessibletoa privilegedfew,withcomputersseenas aluxuryfortheelite.However,GTECrecognizedthepressingneedto popularizeITandITes(IT-enabled services)amongpeoplefromallwalks oflife,makingitaffordableand inclusive.Thisstrategicdecision triggeredtheinstitute'srapidgrowth, asitaddressedthedemandforIT educationthatwasprevalentinsociety then.Withinoneyear,G-TEC expandedfromservingafewstudents tocateringtohundreds.Bymeeting thepressingneedforaccessibleIT education,G-TECpositioneditselfas aleaderinthemarket.

OvercomingChallenges

Initsearlydays,G-TECfacedseveral challenges.Atthattime,computers werealuxuryreservedforasmall minority,andNorthIndianbrands dominatedthemarket.InKerala,IT wasnotwidelyrecognizedasacore skill,andemployershadyetto embraceITasanecessaryskillset. Theabsenceofsmartphones,limited internetaccess,highcostsofinternet facilities,andexpensivecomputers furtheraddedtotheinitialhurdles. However,G-TECforesawthegrowing importanceofITandtheincreasing demanditwouldgenerate,especially

asmobilephonesbegansurpassingthe capabilitiesofmanycomputersofthat era.

OnesignificantchallengeG-TEC encounteredwasensuringquality assuranceandstandardizationacross itswidespreadcenters.Establishinga qualityassurancesystemand maintainingstandardizedpractices requiredadedicatedandskilledteam. Fortunately,G-TECovercamethis challengewiththesupportofits exceptionalteamandcollaboration withinternationalcertification providers.

AMultidimensionalLearning Experience

G-TECoffersdiversecoursesacross fourskilldomains,settingitselfapart fromotherinstitutes.Underthebrand nameG-TECCOMPUTER EDUCATION,theinstitutedeliversIT courses.G-TECprovideseducation throughG-TECCollegeforAdvanced Studiesforundergraduateand postgraduateprogramsfromreputed universities.Youngerstudentsand schoollearnersengageincoursessuch asRobotics,3Dprinting,Abacus,and VedicmathatG-TECGensmart Academy.Additionally,G-TEChas partneredwithapproximately800 universitiesin35countriestoassist aspiringstudentswithstudyingabroad underthebanneroftheG-TECGlobal Campus.

G-TEC'sITcoursesareorganizedinto Master,PGDiploma,Diploma,and Certificationprograms.Withover400+ coursesavailable,learnerscanexplore variousfields,includingSoftware, Hardware&Networking,ITSecurity, Multimedia,Accounting,CAD, Fashiondesigning,Mobile,and Englishlearning.Whatsetsthese coursesapartistheirinclusionof internationalcertificationsfrom

renownedentitiessuchasSAP,Tally, Microsoft,IAB,ABMA,andEC Council.Thesecertificationsensurethe coursecontentremainsup-to-dateand ofthehighestquality.G-TEChas partneredwithseveralcentralandstate agencies,includingNSDC,Keltron, NIELIT,NIOS,andNabard.

AdaptingtoaChangingLandscape

Overthepastdecade,computer educationhasundergonesignificant transformations,reflectingtherapid advancementsintechnologyandthe changingneedsoflearners.Compared toadecadeago,today'scomputer educationsysteminIndiaembraces blendedlearningapproaches,online classes,andexperientiallearning, providingstudentswithinteractiveand engagingeducationalexperiences.The introductionoftechnologyhas revolutionizedvariousaspectsoflife, makingitmoreconvenient,efficient, andinterconnected.Withtheinternet andreadilyavailableknowledge, informationsharinghasbecome seamless,fosteringadynamicglobal exchangeofideasandinformation.

Onenotablechangeistheremarkable progressintechnologyitself. Computershavebecomemore powerful,faster,andincreasingly portable,enablinguserstoaccomplish tasksmorequicklyandefficiently The adventofmulti-functionaldeviceshas expandedthepossibilitiesofmodern technology,providingindividualswith versatiletoolsforvariouspurposes.As technologyevolves,theeducation systemhasshifteditsfocusfrom impartingpurelyinformational knowledgetoequippingstudentswith practicalskillsthatcanbeappliedin real-lifesituations.Moderneducation emphasizesskillenhancementand hands-onlearning,empowering studentstothriveinarapidlychanging world.G-TECs'R&Dwingconstantly

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monitorsindustrytrends,technological advancements,andchanging requirementstoadaptitseducationand trainingprogramsaccordingly

EmpoweringGraduates

G-TECunderstandstheimportanceof providingplacementopportunitiesand supporttoitsstudentsuponcourse completion.WiththededicatedGOBS BANKdepartmentoverseeingHR activities,G-TECactivelyconnects withcorporateentitiesnationallyand internationally.Throughvarious initiativessuchasjobfairs, coordinationwiththecenter's

recruitmentdrive,andutilizationofthe institution'sjobportal,G-TECensuresthat studentscanaccessvariousplacement options.

Placingstudentsinsuitablepositionsisnot justacorporateresponsibilityforG-TEC butafundamentalcommitment.EachGTECcenterhasaplacementofficerwho facilitatestheplacementprocessand assistsstudentsinsecuringemployment opportunities.Additionally,aspartofits dedicationtowomen'sempowerment,the institutionhasimplementedaspecial schemefocusedonteachingandproviding jobsforwomen,furthercontributingto theirprofessionalgrowth.

CommitmenttoCutting-Edge Courses

G-TECtakesprideinitsproactive approachtowardscurriculum development,constantlyaligning withthelatesttechnological advancementsandglobalindustry trends.Asaresult,theinstitution ensuresthatitscourseofferingsare alwaysattheforefrontofinnovation.

G-TEC'scommitmenttostayingupto-datewithemergingtechnologies meansthatstudentscanexpecta continuousstreamofnewand excitingcoursesinthefuture.

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EvolvingLeadership

Educationalleadershiphasundergone significanttransformationsovertheyears, reflectingthedynamicnatureofeducation andtheevolvingneedsofstudents. Mehroofshareshisinsightsonthese changes.Accordingtohim,educational leadershiphaswitnessedashifttowards strengtheningskillsetsanddeveloping innovativesolutionstoaddresscurrent challenges.Itgoesbeyondtraditional positionalbargainingandfocuseson buildingrobustrelationshipswithkey stakeholders.Craftingeffectivepoliciesto tacklecriticalissueshasbecome paramountasleadersstrivetomeasure successanddrivepositiveoutcomes.

Furthermore,educationalleadersarenow activelyinvolvedinvariousreform movements,encompassingfinance, budgeting,crisismanagement, communitysafety,andeconomic development.Theyengageinknowledgebuilding,receivefeedback,andenhance theirpresentationskills.Utilizing evidenceeffectively,improvingdata visualizationabilities,andexpanding professionalnetworkshavebecome crucialforgrowthandcareer advancement.

AVisionaryLeaderinEducationand Training

Mehroofpossessesawealthof professionalexperiencethathasshaped

theinstitution'ssuccess.Witha graduationinEconomicsfromMadras UniversityandaPGDiplomain Computers,hisjourneybeganin1994 withestablishingcomputerinstitutions acrossMalabar.Overtime,hisvision expandedtoencompassdistrictsin Kerala,otherstatesinIndia,andeven internationallocations.

Drivenbyastrongbeliefinquality educationandglobalprofessional development,Mehroofhasbeen guidedbythemottoofcreating internationallycompetentprofessionals withinacommonman'sbudget.GTECEducationoffersawiderangeof coursesinIT,accompaniedbyglobally recognizedcertifications,empowering studentswithindustry-based knowledge.Theinstitutioncollaborates withgovernmentbodies,reinforcingits commitmenttostudentgrowthandthe broadercommunity.

Mehroof'sinitiativeshavegarnered nationalandinternationalacclaim, earningG-TECnumerousawardsfrom governmentbodiesandesteemed public/privateorganizations.Hewas recognizedasa“BrandIcon2016”by leadingpublicationssuchasTimeof IndiaandEconomicTimes. Additionally,G-TEChasachieved excellencethroughitspartnershipwith IAB(UK),receivingthe“BestCenter ofIAB”distinctioneighttimes.

G-TEC'sunwaveringfocusonquality teaching,learning,andtrainingaligns withindustryrequirements,ensuring thedevelopmentofindustry-ready professionals.Eachyear,theinstitution proudlywitnessesthesuccessand fulfillmentofapproximately1.25lakh students,atestamenttoMehroof's dedicationandtheimpactoftheGTEConindividuals'lives.

NurturingaSupportiveTeam

Asthefounder,Mehroofplacesgreat importanceonthewell-beingand satisfactionofhisstaffmembers.His leadershipstyleischaracterizedby fosteringstrongrelationshipsand creatingasenseofunitywithinthe institution.AtG-TEC,theteam operatesasaclose-knitfamilywhere mutualrespectandcollaborationare paramount.Whilemaintainingaclear hierarchy,thefocusremainson achievingtimelyresults,followingthe SMARTformula.Theinstitution's uniquestrengthliesintheharmonious relationshipscultivatedamongteam members,transcendingtraditional notionsofranksandfosteringan atmosphereofhappinessand contentment.

StrikingtheBalance

Mehroofactivelyengagesinvarious hobbiesandintereststhatbring fulfillmentandcontributetosociety

G-TEC’s goal is to provide quality education globally, offering skill development projects to individuals from all backgrounds, focusing onempoweringthosecurrentlyunderservedorconsideredmediocre. C o v e r S t o r y | June 2023 18
“ “

Alongsidehisprofessional commitments,hededicateshistimeto charitableendeavorsandactively participatesinlocalclubsand organizations.Mehroofisinvolvedin philanthropicworksindividuallyand throughesteemedclubssuchasLions andtheRotaryClubofCyberCity. Additionally,heplayedanactiverole inorganizationsliketheMalabar ChamberofCommerce,theCalicut ChamberofCommerce,andtheKerala chapter Theseengagementsallowed himtocontributetosocialwelfare initiativesandsupportthedevelopment oflocalindustries.

Recognizingtheimportanceof maintainingahealthywork-life balance,Mehroofensureshefindstime forpersonalinterests.Sports, particularlyfootballandcricket,help himstayphysicallyactiveand energized.Singing,apassioncloseto hisheart,providesacreativeoutlet wheneverhecanspareamoment.

AdvicetoAspiringEducation Leaders

Mehroofoffersinvaluableadviceto buddingeducationleaders.He believes,recognizingeducationasthe keytoself-fulfillment,self-realization, freedom,andequality,heemphasizes thesignificanceofprovidingquality teaching,learning,andtrainingthat alignswithglobalindustry requirements.Educationleadersmust prioritizethoroughresearchandcourse preparationtoensurestudentshavethe skillsandknowledgetoexcelintheir chosenfields.Consideringthe changingdynamicsofthejobmarket, bridgingthegapbetweeneducation andemployabilityisessential.Placing equalimportanceonskilldevelopment andfacilitatingjobplacementsis crucialtoempowerstudentsand contributetonationaldevelopment.

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Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

1.

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

IberostarSelectionJardindelSol Suites
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2.VIVACalaMesquidaResort&Spa

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

3.IberostarPlayadeMuro 4.PortBlueClubPollentiaResort& Spa 5.IberostarSelectionPlayaDeMuroVillage
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ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

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4.

WaterSports

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

5.

RafaNadalMuseumMallorca

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

6.Hiking

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

7.

LocalCuisine

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

8.

TheNightlife

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,

IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

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Providing Practical, Engaging and Industry-Relevant Education

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TheCOVIDpandemichas surelyelevatedtheoverall teachingprocessaroundthe world.Onethatwasprettytraditional rapidlyshiftedtothenew technologicalonewithvarying reforms.Thisonlinemodeofteaching hasdiversifiedeveryone’srolesinthe classroom.Onethatwentwitha monologuehaschangedtoadiscussion inagroup.Studentsarenowgiven verypracticalproblemstobrainstorm andfindasolutionto.

TheEnterpriseWorldisproudto featureCanterburyInstituteof ManagementinthisissueofTheMost AdmiredUniversitiesandCollegesTo Watchin2022asanInstituteofHigher Educationprovidingpracticaland engagingmodulesofeducation.

CIM-TheCampusofDreams

CanterburyInstituteofManagement (CIM)offersexcellentoncampus workingconditionsatallofits3 accreditedcampuses.Everycollege campustakesallthenecessarymeasure toensuretheirstudentsafetyandan overallgreatstudyingenvironment. ThisiswhereCIMdifferentiatesfrom others,bybeingastepaheadin providingstudentswiththeabsolute best.

CIMemphasizesonfollowingstrict andrigorouspoliciestoprovide studentswithasafeworkingandstudy environmentfortheirstudents.Their Internationalstudentsaretakenspecial careof,wherethestudentsareinsured viatheMedibankPrivate.Thispolicy ensuresthatintheeventofanykindof unwantedincident-illness,allthe studentsarefullycovered.

AllthreeofCIM’scampusesboastof state-of-the-artfacilitiesandare strategicallyandcentrallylocatedon theGroundFloorinmajorhubsas

opposedtobeingscatteredover multiplefloorsofamulti-storey building.Everycampusisequipped withHiTechlabs,ZoomRooms facilities,meetingroomsandaspecial featureof“chillspaces”forstudents. Allcampusesareveryclosetopublic transport,communitylibrariesand sportingfacilities.

CIMcurrentlyoffersUndergraduate Programsandisawaitingapprovalto startPostgraduatePrograms.

“We are committed to wellbeing of our staff and students.”

CIMhasFirstAidOfficersandFloor Wardenstoaddressanyemergenciesor difficultsituations.Theinstitutehas developedimportantsafetypolicies whicharefollowedbyallstaffand studentsi.e.

Ÿ Policy

OccupationalHealthandSafety

CriticalIncidentandEmergency Ÿ Planning

CIMrecognisesthatcriticalincidents andemergenciesmayoccuratany time.Therefore,thekeypoliciesand plansdetailthearrangementsregarding criticalincidentsandemergencies.

CIMCampuses

SYDNEY-1:41McLarenStreet, NORTHSYDNEYNSW2060

SydneyisthecapitalofNewSouth Wales.Sydneyisaharbourcitythatis knownforoneofthebestwaterways andhighskyscrapersintheworld.The NorthSydneyCampusislocatedon theNorthernsideoftheSydney HarbourBridge,andiswithinwalking distancetomajortransport,education, sports,governmentandtourist facilities.

SYDNEY-2:21RegentStreet, RedfernNSW2016

Redfernisaninner-citysuburbof Sydneyandispartofthelocal governmentareaoftheCityofSydney CIMcampusislocatedabout100 metersfromRedferntrainstationand about700metersfromSydneyCentral Station.Campusisconveniently locatedwithinwalkingdistancetothe UniversityofSydney/UTS/Caféand shoppingcentres.RedfernParkhas alwaysbeenasignificantsocial, cultural,politicalandhistoricalsitefor Aboriginalpeoplebothasasporting venueandplaceofreflectionforthe community

DARWIN:2PrintersPlace, DARWINCITYNT0800

DarwinisthecapitalofAustralia’s NorthernTerritory.Itisalsoagateway tothefamousKakaduNationalPark. Itspopularwaterfrontareahasseveral beachesandgreenareasincluding BicentennialPark.TheCIMDarwin

EMIRETUS PROFESSOR JIM PAROS Chair of the Governing Council
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Campusisclosetopublictransport, education,sports,governmentand touristfacilities.

Darwinisaregionalareaandstudent canapplyforupto4yearsGraduate SkillsVisa.Darwinisafewhours flightsfromIndonesiaandthe Philippines.ItisclosertomanyAsian citiesthanSydney.

UnityinDiversity

TheInstituteiscommittedtoproviding equalopportunityandfreedomfrom discrimination,harassmentand criticismforstaffandstudentsofthe Institute,andtocreatingan environmentwhichreflectsandvalues thesocialandculturaldiversitywithin theInstituteandthecommunitiesit serves.

CIMhasawellthoughtthroughand importantDiversityandEquityPolicy”

whichismadeavailabletoallstaffand students.

Therearemultipleotherpolicies endorsedbyCIMGoverningCouncil andAcademicBoardwhichfoster diversityandinclusivityatCIM.Some ofthemare:

Ÿ

StakeholderFeedbackPolicy

Ÿ

HumanResourcesManagement

Policy

Ÿ

EthicalClearancePolicy

Ÿ

StaffCodeofConduct

Ÿ

Ÿ

StrategicPlan

StudentCodeofConduct

Ÿ

StudentGrievanceManagement

Policy

Ÿ

MentalHealthStrategyand

ImplementationPlan

“The Institute aims to ensure that our students are happy and healthy in all aspects of their lives. We understand

| June 2023 34
“Akey principle at CIM is that ALL stakeholders foster diversity and inclusivity at all levels and all sections of the Institute.”

that students need to have a balance between study, work, and leisure. It is also essential that students form strong social connections.”

TheInstitute’sstudentassociation coordinatessocialactivitiesand disseminateswell-beingrelated informationtostudents.Theyregularly informstudentsoffreecommunity eventsthatpromotecommunity connection,includingfestivalsand publicholidayactivities.

Allstaffandstudentsareencouragedto bealertto,reject,andspeakupto preventsexualharassment.

CIM’songoingcommitmenttomental well-beingisdemonstratedthrough provisionofsupportandinnovationsin servicesrelatedtostudentandstaff mentalwellbeing.

SettingaBenchmark

“CIM’s Academic and Marketing Teams have worked hard together to create a welcoming and nurturing experience for ALL students.”

Thisdedicationtowardsbetter educationiswhathasmadeCIMone oftheTop10Universities-Higher EducationProvidersinAustraliaby TheAcademicInsightsMagazine.

Withtheirquality,custom-built learningandteachingfacilities,CIM trulymakesoneofthebestinstitutes forhighereducationforstudentsand staffacrossallitscampuses.

“Every feature of the university was built in a way that will encourage creativity and support better learning.”

CIMhasbeenattheforefrontof incorporatingtechnologicalaspectsin theirteachingprocess,makingthe entiremoduleastudent-focusedone

withavant-gardefacilitiesthatinclude eLearningplatform(Customised Module),on-campuscomputerlabs andWi-Fienabledcampusbuildings.

TheCIMExecutiveManagement Teamcontinuouslyreviewstheefficacy offacilitiesandresourcesintheirareas ofresponsibilitythroughthefollowing process:

EachmemberoftheExecutive ManagementTeamisrequiredtoreport ateachmeetingonanyissuesrelated tofacilitiesandresources.

WhereimprovementstoCIMfacilities andresourcesneedtobeaddressed, anyactionsrequiredaredecidedupon bytheExecutiveManagementTeam andareallocatedtoaresponsible personforcompletionwithinthe approvedtimeframe.

ThefollowingITfacilitiesarebeing offeredtostudents:

Dedicatedstudentoffice365 Ÿ Microsoftexchangeemail accounts; MicrosoftOfficelicensefor Ÿ students; HightechITlabs; Ÿ Fastinternetoncampusfor Ÿ personaldevices; Librarieswithdigitalnewspapers Ÿ andonlinejournalsandbooks; VirtualEPBAXSystemsbetween Ÿ campuseswithdirect communicationofstudentsin SydneyandDarwin; Zoomenabledclassroomfacilities; Ÿ Classroomswithprojectorsscreens Ÿ withspeakers/microphonesfor remotelearningzoomclasses.

“CIM provides strong academic and pastoral care. Our team of academics consists of learned scholars and experienced educators with sound industry links. Our student services’staff takes great pride in providing quality support and mentorship.”
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| June 2023 40

Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.

Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.

CompetitionwithGlobalMarket

Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,

especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.

RisingthroughWarTime

Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar

Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The

companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.

Pioneerof‘ChopperMotorcycles’

Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.

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PopularModelsofHarleyDavidson

Ÿ HarleyDavidsonFatBoy114

Ÿ HarleyDavidsonSportsterS

Ÿ HarleyDavidsonStreetGlide Special

Ÿ HarleyDavidsonPanAmerica

1250

Ÿ HarleyDavidsonNightster

RavishingRetroLooks

Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof

powerandlongevity.

MarketingStrategies

Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:

Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditself intheadsasafreebird.It characterizedthequintessential valueofhumanbeingslike freedomandindividualism.The wayitsbrandisdifferent,itshows howeveryriderisdifferent.This strategygavebikeownersawide canvastoexplorewhotheyare.

Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproper roadsandracingtracks.Bothof themwentaheadanddaredto innovatesomethingthatwasway

aheadofthetime.Itwasa courageousthingtodothat,and today,roadtripswithHarleyare encouragedasalifetimeadventure.

Ÿ ListeningtoCustomers:What makesHarleyDavidsondifferent thanitscompetitorsisthatitlistensto itscustomersandrespectstheir opinions.Thecompanyundertakes surveystocollectdataabout customerpreferences.Theycallit ‘real-timemarketresearch.’The researchprovidesauniqueapproach tostudyingcustomerbehavior

Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswell asencouragesaposhlifestyle.

StatisticsofHarleyDavidsonBikes: RevenueTotalsforthelastfiveyears

2018 2019 2020 2021 2022 $5.775B $4.045B $5.335B $5.361B $5.716B
| June 2023 42

HarleyDavidsonMotorcycleSales inthelastfiveyears:

KeepingupwiththeQuality

Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany

JustinTimeManagement

In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.

HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.

WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?

Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.

YEAR USA CANADA EMEA ASIAPACIFIC LATIN AMERIC 2022 109190 7924 30510 27905 2922 2021 125713 8005 30907 25020 3652 2020 103650 6477 36906 27220 5995 2019 125960 8946 44086 29513 9768 2018 132868 9690 46602 28724 10167 www.theenterpriseworld.com | 43

Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflow andreducesinventory

Ÿ ReducedSet-upTime:Lesser set-uptimeimproves manufacturingefficiencywhich eventuallyreducesthetimeand spaceofproduction.

Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcan controltheproductionflow The methodeliminateswastein handling,optimizesthespaceof theshopfloor,andmakesquick productdeliverytocustomers.

Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrol circle.Theymotivate employeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.

Ÿ RelationshipwithSuppliers: Aswediscussedearlier, buildingstrongrelationships withsuppliersisoneofthe crucialdecisionstakenby HarleyDavidson.Itrevamped theproblem-solvingskillsof thecompanyandremoved frictionwhilesharing information.

UrbanRidingExperiences

HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.

FuturisticTrends

HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.

The‘GivingBack’Attitude

Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.

| June 2023 44
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75 75 | June 2023 48
The Good, The Bad, And The Ugly HARD CHALLENGE75 5 www.theenterpriseworld.com | 49

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.

Shouldyouenterthe75Hard Program?

Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.

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2023’S

TOP STRATEGIES FOR SUCCESSFUL SOF TWARE DEVELOPMENT | June 2023 54
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| June 2023 56

Introduction:SuccessfulSoftware

Development

Thesoftwaredevelopmentindustryisa dynamicandever-evolvingfieldthat requirescompaniestobeontopofthe latesttrendsandadvancementsto remaincompetitive.Withnew technologiesandinnovationsemerging onaregularbasis,itcanbechallenging forcompaniestokeepup.However, it’sessentialforcompaniestostay informedandadapttochangesinorder tosucceed.Inthisarticle,we’lldive intothetopstrategiesforsuccessful softwaredevelopmentin2023. We’llexplorethelatesttrends,best practices,andcutting-edge technologiesthatcompaniesshould embracetostayaheadofthecurve. Whetheryou’reaseasonedsoftware developerorjuststartingout,this articlewillprovidevaluableinsights andguidanceforhowtosucceedinthe fast-pacedworldofsoftware development.

So,buckleupandgetreadytodiscover thetopstrategiesforsuccessful softwaredevelopmentin2023:

1.EmbraceAgileMethodologies

Agilemethodologieshavebeena game-changerinthesoftware developmentindustry,andthey’rehere tostay Agileapproaches,suchas ScrumandKanban,allowteamsto quicklyrespondtochangesanddeliver high-qualitysoftware.

2.FocusonUserExperience(UX)

Userexperience(UX)shouldbeatthe forefrontofallsoftwaredevelopment projects.Companiesmustprioritize theirusers’needsanddesignsoftware thatmeetstheirexpectations.Investing inUXresearchandtestingcanleadto betterengagementandhighercustomer satisfaction.

3.UtilizeCloudComputing

Cloudcomputinghasrevolutionized thewaysoftwareisdevelopedand deployed.Byleveragingcloud services,companiescanreducecosts, increasescalability,andimprove security.FromAWStoMicrosoft Azure,thereareplentyofcloud servicestochoosefrom.

4.EmpowerYourTeamswith Automation

Automationistransformingthe softwaredevelopmentindustry,and companiesmustembraceit. Automatingroutinetasksfreesup teamstofocusonhigher-valuework andhelpstoreducetheriskoferrors. ToolslikeJenkinsandGitHubActions aregreatoptionstoconsider

5.CollaboratewithRemoteTeams

WiththeCOVID-19pandemic,remote workhasbecomethenormformany teams.Toremaincompetitive, companiesmustdevelopstrategiesfor effectiveremotecollaboration.Tools likeSlackandMicrosoftTeamshave madeiteasierforremoteteamsto communicateandworktogether

6.InvestinCybersecurity

Cybersecurityisagrowingconcernfor companies,andsoftwaredevelopment teamsmustprioritizeit.Fromsecure codingpracticestoregularsecurity audits,therearemanywaystoreduce theriskofcyberattacks.

7.TurntoBespokeSoftwareLondon forCustomSolutions

Forcompaniesthatrequirespecialized softwaresolutions,bespokesoftware Londonproviderscandelivercustom softwarethatmeetstheiruniqueneeds. Bypartneringwithatrustedprovider, companiescanachievetheirgoalsand achieveacompetitiveedge.

Conclusion:

Softwaredevelopmentisarapidly evolvingfield,andcompaniesmust keepupwiththelatesttrendsand advancementstoremaincompetitive. Byembracingagilemethodologies, focusingonUX,leveragingcloud computing,automatingtasks, collaboratingwithremoteteams, investingincybersecurity,andturning tobespokesoftwareLondonproviders, companiescanachievesuccessin2023 andbeyond.

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PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6

Canada

No. of Employees: 1300+

Website: www.hootsuite.com

| June 2023 58

Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

www.theenterpriseworld.com | 59

CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

| June 2023 60

HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney

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