Most Visionary Business Leaders To Watch In 2024

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A P A C E D I T I O N | M A R C H 2 0 2 4 A Trailblazer Pioneering HEALTH EDUCATION FOR ALL MUNISHK GUPTA iValueHealth.NET CEO The Unseen Thread: How The New York Times Connects Us to the World Top 10 Finance Companies New York in Review < DRATA Proven Strategies To Boost Your Online Visibility 6 T o W a t c h I n 2 0 2 4 BUSINESS LEADERSVisionary Most

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F r o m E d i t o r ’ s D e s k

WelcometothelatesteditionofTheEnterpriseWorldmagazine!Inour ever-evolvingbusinesslandscape,theroleofvisionaryleadersis paramountindrivinginnovation,shapingindustrytrends,andnavigating challengeswithresilienceandforesight.Withourspecialissuetitled"Most VisionaryBusinessLeadersToWatchIn2024,"weaimtoshineaspotlightonthe individualswhoareleadingthewayforwardandinspiringchangeacrossdiverse sectors.

Inthisissue,wepresentacuratedselectionofthemostvisionarybusinessleaders whohavedemonstratedexceptionalleadership,strategicvision,andacommitment todrivingpositivetransformationintheirrespectivefields.Fromseasoned executivessteeringmultinationalcorporationstoambitiousentrepreneursdisrupting traditionalbusinessmodels,theseleadersembodythespiritofinnovationand entrepreneurshipthatdefinessuccessintoday'sfast-pacedworld.

Throughinsightfulinterviews,in-depthprofiles,andthought-provokinganalyses, oureditorialteamprovidesreaderswithauniqueopportunitytogainvaluable insightsintothemindsandstrategiesofthesevisionaryleaders.Whetherit'stheir boldinitiatives,forward-thinkingapproaches,orunwaveringdedicationtotheir missions,eachleaderfeaturedinthisissueoffersacompellingnarrativeof inspirationandaspiration.

Aswenavigatethroughtheuncertaintiesandopportunitiesoftheyearahead,the storiesandexperiencessharedbythesevisionaryleadersserveasasourceof motivationandguidanceforaspiringentrepreneurs,businessprofessionals,and industrystakeholdersalike.Theirachievementsremindusofthepowerofvision, innovation,andperseveranceindrivingmeaningfulchangeandshapingthefutureof business.

Joinusaswecelebratetheachievementsandcontributionsofthemostvisionary businessleaderstowatchin2024,andembarkonajourneyofinspiration,discovery, andempowerment.Weinviteyoutoexplorethisissueanduncovertheinsights, strategies,andperspectivesthatwillshapethebusinesslandscapeintheyearsto come.

F r o m E d i t o r ’ s D e s k
Shalmali W. halmaliS
Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. The Enterprise World Publisher Suchita P. James H. Shraddha S. Sankalp K. Creative Content Editor Marketing Coordinator (APAC) PR & Marketing Coordinator Business Development Executive Creative Design Head Narendra S. Amanda V. Social Media Manager Digital Circulation Manager editors@theentetpriseworld.com For Editorial Concerns: sales@theenterpriseworld.com For Sales & Branding Enquiries: info@theenterpriseworld.com For Subscription: Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057 Follow Us On: Shalmali W. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Aparna S. Graphic Designer

Forthecoverreadabout-

Munishk’sprofessionaljourneybeganwithasolidengineering foundation,reflectinghisinnatecuriosityandpenchantforproblemsolving.ArmedwithdoubleMSandMBAdegreesfromworldtop schools,heembarkedonhiscareerasasoftwareprofessional, graduallytransitioningfromdevelopmentrolestomanagerial positions.Growthmindsetandhisinquisitivenessledhimthrough variousdomains(TelecomsFinTech&LifeScience),andatthetop leadershipfunctionalrolesaroundIT/Digital,Operations,Marketing& Finance.Thisdiverseexposurenotonlybroadenedhisunderstanding oforganizationaldynamicsbutalsoequippedhimwithaholistic perspectiveoncompanyoperations,fosteringhisexponentialgrowth asaversatileleader.

Beyondgeographicalboundaries,Munishk’sjourneyhasbeenmarked byinternationalacclaimandrecognition.

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38 CASE STUDY upshot The Unseen Thread: How The New York Times Connects Us to the World 32 article 6 proven strategies to boos your online visibility Top 10 Finance Companies in New York 22 48 Review drata Review
MUNISHK GUPTA iValueHealth.NET CEO | March 2024 12

MUNISHK GUPTA

A Trailblazer Pioneering Health Education for All

Health is a universal right, which must be available to

everyone regardless of their social status or privilege. This principle extends to access to vital health information, particularly in light of events like the COVID-19 pandemic, which have underscored the importance of proactive healthengagementandbehavioralchange.Therefore,cultivating acultureofawarenessandempowermentcanpavethewayfora healthier, more informed world. And this has never been easier thannow

Intoday’sdigitalera,theinternetandtechnologyhavefacilitated thedisseminationofcrucialhealthcontenttoeventhemostremote communities.Thisnotonlyempowersindividualsbutalsoenables them to make progressive changes in their well-being. iValueHealth.NET is a company dedicated to making health awareness accessible to all. Through its digital health platform, iValueHealth.NET provides essential health information in the form of tips, and quizzes Recognizing the significant responsibility that comes with its mission, iValueHealth.NET, undertheleadershipofMunishkGupta,efficientlyfulfillsthisrole. Munishk’s business acumen and unwavering commitment to making health education universally accessible have solidified iValueHealth.NET’sreputationasatrustedpartnerofinformation worldwide.

Exploring the Multifaceted Journey

Munishk’s professional journey began with a solid engineering foundation, reflecting his innate curiosity and penchant for problem-solving. Armed with double MS and MBA degrees from world top schools, he embarked onhiscareerasasoftwareprofessional, gradually transitioning from development roles to managerial positions Growth mindset and his inquisitivenessledhimthroughvarious domains (Telecoms FinTech & Life Science), and at the top leadership functional roles around IT/Digital, Operations,Marketing&Finance.This diverse exposure not only broadened his understanding of organizational dynamicsbutalsoequippedhimwitha holistic perspective on company operations, fostering his exponential growthasaversatileleader

Cover Story www.theenterpriseworld.com | 13

Cover Story

Beyondgeographicalboundaries,Munishk’sjourneyhasbeen marked by international acclaim and recognition. His exceptional leadership prowess garnered him a prestigious nominationamongthetop10businessleadersofIndianorigin in France, worked on 3 world’s first technologies, innovative start-up in healthcare, and worked at board/management level inmanyinternationalorganizations.Withafootprintspanning over 40 countries, particularly in EMEA, India and North America,Munishkhasnavigatedthecorporatelandscapeatthe C-level, orchestrating strategic initiatives for both business expansion for organic & inorganic growth Whether spearheading mergers and acquisitions or nurturing development,Munishk’sexpertisetraversestherealmsofboth corporate strategy and operational execution (such as transformation, launching new ventures or international large programs),epitomizinghisroleasavisionaryleaderpoisedfor globalimpact.

With his business acumen and a deep understanding of the evolving health landscape, he endeavors to transform healthcare by empowering individuals with knowledge. His visionistorevolutionizeandmakethehealthcaresectormore inclusive by educating people on diverse health aspects reflectedintheveryethosofiValueHealth.NET.

FromVisiontoReality

MunishkhavingabackgroundinTelecom&FinTech,androots in a vision of inclusivity and empowerment, the company’s journeybeganwithacommitmenttoaddressthepressingneeds of underserved communities. iValueHealth.NET measures successbyrealimpact,abletoreachpeopleandnotjustforthe financialgoals.Thecompanybelievesinsteadyprogresswhile makingatangibledifference.Fromitsinception,thecompany has already touched the lives of three million individuals despitethedigitaldivideincertaingeographies,viewingeach milestoneasacatalystforfurthergrowthandinnovation.

Embracing a philosophy of progressivity, iValueHealth.NET understandstheimportanceofsettingrealisticgoalsthatinspire bothinternalteamsandexternalstakeholders.Bytransparently communicating key performance indicators (KPIs) and fostering a culture of collaboration and accountability, the company cultivates a sense of purpose and momentum. This approach not only motivates team members to actively contributetothecompany’smissionbutalsofostersacollective spiritofachievement.Atitscore,iValueHealth.NETrecognizes thatsustainablegrowthisnotachievedinisolationbutthrough the concerted efforts of a dedicated community united by a shared vision and guided by the visionary leadership of Munishk.

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Breaking Barriers: iValueHealth.NET’s Vision for Health Equity

A s a d i g i t a l h e a l t h p l a t f o r m , iValueHealth.NET’s mission lies in a commitment to promoting health inclusion and bridging gaps in access to essential services and information. Unlike conventional models that primarily target individuals seeking medical assistance, iValueHealth.NET’s strategy encompasses a broader spectrum, extending its reach to those who may not actively engage with traditional healthcare channels. By providing engaging and informative content, ranging from health tips to educational gamication quizzes, iValueHealth.NET empowers users with preventive knowledge, ensuring they stay informed and proactive about their well-being.

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iValueHealth.NET’sCross-SectorEngagement&Partnerships

When iValueHealth.NET proclaims “Health for Everyone,”, the company is truly committed to the principle. iValueHealth.NET’s cross-sector engagement involves collaborating with organizations from different industries to address complexchallengesandleveragecomplementaryexpertise.ThisapproachenablesiValueHealth.NETtotapintonewmarkets, enhanceitsserviceofferings,and,ultimately,fulfillitsmissionofpromotinginclusivehealthcare.UnderMunishk’sguidance, iValueHealth.NETleveragesthisinthefollowingways:

Strategic Partnerships: Leveraging Tech for Social Impact & Branding Success

Ÿ PartneringwithInsurance, NGO/Foundation,Retail, Telecom,Pharmaceutical, Universities,Private companiesand Intergovernmentalbodies.

Ÿ Harnessingtechnologyand corporatepartnerships whetherfortheir employeesorunderCSR forsocialgoodand branding.

Global Outreach: Cultivating Relationships & Mobile Health Information Dissemination

Ÿ Transcendinggeographical boundaries&Cultivating mutuallybeneficial relationships.

Ÿ Prioritizingdissemination ofcomprehensivehealth informationthrough Strategicuseofmobile apps.

Promoting Health Equity: Empowerment and Access for All

Ÿ Empoweringindividualsto proactivelymanagewellbeingandbringbehavioral change

Ÿ Ensuringopportunitiesfora healthierlife,irrespective ofbackground

Key Factors Driving iValueHealth.NET’s Success

iValueHealth.NET’srapidgrowthstemsfromitsdedication to forging its own path, breaking away from traditional industry practices to create a distinct niche. Rather than focusing solely on lucrative markets, the company prioritizesservingthebottomofthepyramid:individuals& communities with low incomes and limited access to resources This deliberate choice under Munishk’s leadership differentiates iValueHealth.NET from competitors & aligns its mission with the fundamental principleofinclusivityandalignedwithUN’sSDG#3.

Another pivotal factor contributing to iValueHealth.NET’s success lies in its strategic positioning, which includes diverse content on more than 70 tips categories, 12+ languages, and a strong emphasis on simple customer journey or user experience. Bycateringtothediverseneedsofitsuserbase,iValueHealth.NET hascultivatedaloyalfollowingandestablisheditselfasatrusted source of health information and resources Moreover, the company’ssuccessisnotsolelyattributedtoexternalfactorsbutis equally shaped by its internal ecosystem of employees and contractors. By fostering a culture of purpose-driven work and embracing the entrepreneurial spirit of its team members, Munishktrieshisbesttoharnessthecollectivetalentsandinsights of its workforce to drive continuous innovation and growth irrespectiveoftheirorigin,genderandculture.

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ChallengesareLessonsLearned

In Munishk’s extensive career spanning over 24 years across different cultures, challenges have been integral to his journey But it was onlythesechallengesthatservedasinvaluable lessons in leadership, strategic focus and communicationforhim.Astheyoungestboard memberandexecutivecommitteemembersin many organizations, Munishk learnt communicating effectively (straight and transparent) with colleagues; sometimes of different age group, different mindset, different cultures, different goals require not only clarity but also empathy, as differing viewpoints often necessitated nuanced approaches to convey messages persuasively. However, Munishk saw this situation beyond mere communication hurdles and more of credibility and authenticity; he promotes a balancedapproachbasedonfacts,data-driven

reasoning, ground reality/capability, strategic foresight, and ensuring decisions aligned with the company’s overarching goals and customer-centric values (instead of department/BU, geography or silo basedapproach).

Therefore,Munishkemphasizesthatchallengesarenot insurmountable obstacles but rather opportunities for growth and alignment, especially when technology is moving faster than its adoption, businesses are uncertainandoperatinginacomplexenvironmentand consumers are even more demanding including sustainability aspect. The quest for growth solutions amidst challenges underscores the fluid nature of leadershipandtheevolutionofmindsetovertime.Itis also important to note that not everyone progresses at the same pace, therefore it is important to take time with every stakeholder so they understand the importance of direction or decision taken, and this is where patience and concerted efforts to ensure alignmentamongteammemberscomeintothepicture.

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Adapting to the Digital Change

Amidst the ever-evolving landscape of the internet industry, Munishk understands VUCA, and the paramountimportanceofadaptingto changing market conditions and customer needs. At the core of iValueHealth.NET’s strategy lies a dual focus on content richness, user base&engagement.Bycontinuously refreshing its content database with pertinenthealthinformationandtips, iValueHealth.NETensuresrelevance and sustains user interest. This dynamic approach not only attracts new users but also retains existing ones, fostering a sense of legitimacy and competitiveness within the healthspace.

Munishk’s emphasis on user-centricity extends beyond mere acquisition numbers;itencompassesacommitment to providing valuable, timely information that addresses emerging health concerns. Whether it’s being the firsttoofferCOVID-19tipsorproviding insights on lesser-known diseases like Ebola,iValueHealth.NETremainsatthe forefront of health information dissemination, positioning itself as a trusted resource for users worldwide. M a n y c o m p a n i e s u s e iValueHealth.NET’sofferingtopromote their brand while investing in social goodundertheirCSRinitiatives.

Moreover, Munishk recognizes the power of collaboration in navigating market shifts and meet evolving customer needs. Despite competition in the health space, Munishk strategically

engageswithcompetitorsandisopento leverage content partnerships, ensuring mutual benefit and industry advancement. This collaborative spirit not only enriches iValueHealth.NET’s offeringsbutalsoreinforcesitsposition asathoughtleaderinthefield.

iValueHealth.NET’s Formula forStrategicInnovation

As someone who has pioneered three world-firsttechnologies,innovationand risk-taking are foundational to Munishk’sapproach.Herecognizesthat introducing innovative solutions often entails a dual challenge of market comprehension and initial adoption hurdles depending on market maturity So, how can one overcome this? By emphasizing the importance of accompanyingcustomersthroughtheir

| March 2024 18

journey so they can become ambassadors to their own teams,theirleadershipandtheircustomers.Thiswillhelp them grasp the transformative potential of these innovations easily over time and at every level, they becomethechange-agentthemselves!.

Munishk also prioritizes risk mitigation by adhering to a philosophy of responsible innovation. While iValueHealth.NET embraces innovation, it operates within the bounds of regulatory compliance and ethical considerations. It helps the company avoid ventures that could compromise user trust. By focusing on providing essential health tips and information rather than medical interventions(notodiagnosis,prescription,dataorhealth record etc), iValueHealth.NET minimizes inherent risks, prioritizing user well-being above all else. Munishk’s strategic approach emphasizes prudent decision-making, ensuring that every innovation serves to enhance user experience, trust and advance the company’s mission of promotinghealthinclusion.

NavigatingTalentManagement

Munishk’s leadership philosophy embodies a departure from traditional management styles, to recognizing the evolving dynamics of modern workplaces shaped by multiple and changing generations. Balancing between different age, culture and professional groups, Munishk emphasizes a collaborative approach, eschewing hierarchicalnotionsinfavorofteam-basedsynergy Inhis view,leadershipisaboutworkingalongsideindividualsor teams, fostering a culture of direct communication, respect, being the enabler and cooperating towards a purpose.

Munishk advocates for a flattening of organizational hierarchies, where every team member’s voice is heard, regardless of position and conviction As for the managers, he believes in leveraging managerial roles to facilitate problem-solving and decision-making, emphasizing consensus-building and collective ownershipofprojects.Allofthisnotonlyhelpsaperson stay grounded but also fosters an ethical environment where distractions and unnecessary noises are kept outsideoftheroom,anddrivestowardbuildingsomething moremeaningfulatalargerscale.

When it comes to talent management, Munishk values employees who demonstrate initiative and capability in theircurrentroles,andalsohungertounderstandwhatis needed in the next role that they are thinking/dreaming

about;thereforeheencouragesthemtoventureintothosenew areasofinterest.Munishk’smentorshipplaysapivotalrolein this process. His approach involves assessing individuals’ genuine interests and capabilities, ensuring that new challenges align with their skills and aspirations in a very transparent manner, and planning out to cover/reduce the gaps. By fostering a culture of continuous learning and development, iValueHealth.NET not only supports the growth of its employees but also strengthens its own organizationalcapabilities.

Mission-DrivenGrowthStrategyforExpansion

Everycompany’sultimateobjectiveistomaximizeprofits.In navigating changing market conditions and customer needs, Munishk prioritizes strategic decision-making aimed at maximizing impact rather than immediate financial gains. With a focus on reaching the maximum number of lives, Munishk emphasizes prioritization based on the potential to touch base with more individuals, ensuring that decisions align with the overarching goal of expanding iValueHealth.NET’s reach and gives a competitive edge as well.

While external feedback may prompt considerations about platform aesthetics, Munishk remains steadfast in his commitment to prioritizing user outreach over superficial enhancements.Additionally,Munishk’sapproachextendsto internal decisions, where he weighs the benefits of raising funds against maintaining the growth direction. They have been approached by many investors and they know many companies like them have been acquired by Insurance, and Life Science, and iValueHealth.NETbelieve that they could be entry-level offer (to attract users) for many companies in digital world, therefore until iValueHealth.NET reaches its targetofreaching10millionindividuals,Munishkadvocates for strategic growth initiatives that uphold the company’s missionandvision.Thissteadfastcommitmenttoitsmission andvisionmakesiValueHealth.NETtrulyuniqueintherealm ofdigitalhealthplatforms.

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Cover
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Top 10 Finance Companies in New York

The nancial sector is the heart of an economy. For an economy to function, a stable nancial economy is imperative. The nance market in the US is projected to reach US$ 0.58 Billion in 2022. The total revenue is expected to show an annual growth rate of 11.46% CAGR. It resulted in a projected market volume of US$ 1.08 bn by 2027. Wall Street itself depicts New York to be the nance hub. It is the most powerful city in nance. In the year 2022, almost 25% of Sequoia’s investments were in Fintech. Tiger Global closed 79 rounds of investment whereas Andreessen Horowitz closed 46 ntech clients. In this article, we will look at the top 10 nance companies in New York:

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1.

J. P. MORGAN

Headquarters: New York

Founded: 1799

Size: 10,000+ employees

Revenue: $8.3 Billion

J. P. Morgan has been engaged in the nance segment for 200 years and is at the top consistently. It has been an important guiding light for businesses and markets to make it big in terms of nance. The company on-boards other companies around the world too for providing the best solutions to suit the demands of the clients.

2.

MERRILL LYNCH

Headquarters: New York

Founded: 1820

Size: 10,000+ employees

Revenue: $10+ Billion

Merrill Lynch is one of the world's most prominent wealth management rms. Merrill Lynch nancial advisors combine an in-depth knowledge of concepts and boast expertise in the customers' needs and doubts. It enables the customers to be at peace regarding nancial matters. The company grew to fame on the strength of its network of nancial advisors.

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3.

BANK OF AMERICA

Headquarters: Charlotte, NY

Founded: 1904

Size: 10,000+ employees

Revenue: $10+ Billion

Bank of America is one of the world’s most brilliant banks. It offers a range of services to its customers like investing, banking, asset management, and nancial risk management products and services. It is for individuals, small and middle-market enterprises, and large corporations. 69 million clients get to experience the exceptional services provided by the organization. The company is a worldwide leader with 15,000 Automated Teller Machines (ATMs) and 57 million veried digital bank users.

4.

BNY MELLON

Headquarters: New York

Founded: 1784

Size: 10,000+ employees

Revenue: $16.158 Billion

With a presence in 35 countries, BNY Mellon provides extensive investment and wealth management services. It is a global investment rm committed to assisting clients with any nancial needs. It is recognized as the world’s largest custodian bank and Security Services Company. As of 2023, the organization boasts $1.8 trillion in assets management and $45.7 trillion in assets under custody as of 2023. The Financial Stability Board considers it a systematically important bank.

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5.

AMERICAN EXPRESS

Headquarters: New York

Founded: 1850

Size: 10,000+ employees

Revenue: $11.74 Billion

The American Express bank specializes in payment cards. Stationed at 200 Vesey Street, it is famously known as American Express Tower. AMEX cards are primarily categorized as green, gold, platinum, and black with a higher rank indicating a high priority level.

According to the purchase volume, AMEX is the fourth largest card network globally behind China UnionPay, Visa, and Mastercard. It had 133.3 million cards in force worldwide as of December 31, 2022.

6.

MORGAN STANLEY

Headquarters: New York

Founded: 1935

Size: 10,000+ employees

Revenue: $14.8 Billion

This is a multinational investment management and nancial services company located in Midtown Manhattan. The company takes pride in its presence in 41 countries with an employee count of more than 75,000. The organization came into existence in response to the Glass-Steagall Act that required the splitting of American commercial and investment banking businesses. The company operated with a 24% market share in public offerings and private placements.

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7.

GOLDMAN SACHS

Headquarters: New York

Founded: 1869

Size: 10,000+ employees

Revenue: $12.93 billion

It is the second-largest investment bank in the world by revenue. It is ranked 55th on the Fortune 500 list of the largest United States Corporations considering the total revenue growth. It offers services like investment banking in the form of advisory for mergers and acquisitions, restructuring, securities underwriting, prime brokerage, asset management, and wealth management. It is a pioneer in the market for many types of nancial products and provides clearing and custodian banking services.

8.

CITI

Headquarters: New York

Founded: 1812

Size: 10,000+ employees

Revenue: $4.3 billion

Citi has had a certain inuence on the market since 200 years of its legacy. In 1998, the company was formed by the merger of Citicorp, the bank holding company, and Travelers in 1998. Citigroup is the third largest banking institution in the United States by assets as compared to its competitors. It has its operations in over 160 countries and transacts in 100 different currencies. The client base goes up to 200 million customers which inclusion of some celebrated brands in various industries, sectors, businesses, and governments.

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9.

FIDELITY INVESTMENTS

Headquarters: Massachusetts

Founded: 1946

Size: 70,000 employees

Revenue: $24 Billion

An American multinational nancial services, it is considered one of the largest asset managers in the world. The company operates a brokerage rm, manages mutual funds, provides fund distribution, provides investment consultation, retirement services, index funds, asset custody, and wealth management. Its largest equity mutual fund is Fidelity Contrafund, which has $107.4 billion in assets. This makes the rm the largest non-indexed fund in the U.S. and the largest fund managed by an individual.

10.

CAPITAL GROUP

Headquarters: Los Angeles

Founded: 1931

Size: 7500 employees

Revenue: $7.6 Billion

With over $2.6 trillion in assets under management, Capital Group is counted as the world’s largest and oldest investment management operation. It has ofces in Asia, America, Australia, and Europe. It offers products focused on active management, including more than 40 mutual funds through its subsidiary, American Funds Distributors, and individually operated accounts as well. The company has 36 mutual funds that operate under its American funds banner and has about $1.9 trillion under management. Among these funds, the Growth Fund of America was one of the best actively-handled funds as of 2020 with around $150 billion.

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Conclusion:

New York City is the epicenter of nance in America.

It got the honor despite Philadelphia having a rst-mover advantage. It became the leader in American nance after the Second Bank of the United States failed to renew its charter in 1836. The turning point was realizing the dominance of Philadelphia’s security exchange market. Such incidents have made it easier for the city to achieve more and more as it got the friction to move forward constantly.

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SearchEngineOptimization (SEO)

Togetnoticedonline,yourwebsite mustshowupinsearchresults. That’swhereSEOcomesin.It’sa waytomakeyoursitemorevisible tosearchengineslikeGoogle.

StartwithaffordableSEOstrategies. Usetherightkeywordsthatyour audiencesearchesfor,makeyour websitemobile-friendly,andspeed upyoursitetoimproverankings. Remember,SEOisn’taone-time taskbutacontinuousefforttostay aheadinthegame.

ContentMarketing

Contentmarketingisallabout creatingvaluablecontentthat attractsyourtargetaudience.Start byunderstandingwhatyour audiencelovestoread,watch,or listento.Then,createblogposts, videos,podcasts,orsocialmedia postsaroundthosetopics.

Thekeyistobehelpfuland interesting–notjustsellingyour product.Regularlysharinggreat contenthelpsyoubuilda relationshipwithyouraudience.

SocialMediaEngagement

Beingactiveonsocialmediaiskey togettingseen.Pickplatformswhere youraudiencehangsout.Post interestingstuffoftenandtalkto yourfollowers.Thisbuildsa communityaroundyourbrand.

Askquestions,sharetips,and respondtocommentstokeepthe conversationgoing.It’snotjust aboutposting;it’saboutconnecting.

Makeyourfollowersfeelvalued, andthey’llbecomeyourbiggest supporters.Remember,it’sabout qualityinteractions,notjustthe numberofposts.

GuestBlogging

Guestbloggingisagreatwaytoreach newaudiences.Findblogsthatyour targetaudiencereadsandoffertowrite apostforthem.Thisway,youshare yourexpertisewithmorepeopleand bringnewvisitorstoyoursite.

Makesureyourpostsareinteresting andofferrealvalue.Alwaysincludea linkbacktoyourwebsite.Thisnot onlydrivestrafficbutalsoimproves yoursite’sSEObycreatinghighqualitybacklinks.

OnlineNetworking

Onlinenetworkingispowerful.It’s likemeetingpeopleateventsbutyou doitontheweb.UseLinkedIn, Twitter,andindustryforumstomeet othersinyourfield.Shareyour thoughts,askquestions,andhelpout whenyoucan.

Thisisn’tjustaboutmakingfriends–it’saboutbuildingrelationshipsthat canhelpyouandyourbusinessgrow Keepyourconversationsgenuineand focusonhowyoucanaddvalueto others.

EmailMarketing

EffectiveFunnelStrategy:Howto ScaleYourBusinessWithIt|The EnterpriseWorld

Emailmarketingletsyoutalkdirectly topeopleinterestedinwhatyou’re doing.It’slikesendinganinviteto youronlineworld.

Createemailsthatpeoplewanttoopen bymakingthempersonalandpacked withcoolstuff.Thinkoffunsubject lines,sharehelpfultips,andthrowin exclusiveoffers.

Remember,it’snotaboutsendingas manyemailsaspossible;it’sabout sendingtherightemailstotheright people.Keepitrealandinteresting!

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THE NEW ORK THE NEW YORK TIMES

| March 2024 38

The Unseen Thread: How The New York Times Connects Us to the World

Apart from charging my phone, the rst thing I do is make black tea and read the headlines of The New York Times. Most of the time, I don’t have any idea about what to do with my life but yes, I want to know what is happening around the world. I nd it one of the popular and trustworthy sources of information acting as a watchdog and holding governments, institutions, and individuals accountable. It plays a crucial part in shaping public opinion and due to this, I can debate with my colleagues about controversial topics in the world. Instead of going online and searching the speciality of my region, I can read about it in The New York Times. Here, you can read about the newspaper and understand what journey it has made to reach to our hands in every morning.

The New York Times Through the Ages

Often called the "Gray Lady," The New York Times (NYT) has been a prominent newspaper since it was founded in 1851. Started by Henry J. Raymond and George Jones, the paper aimed to provide readers with reliable news and information. In its early years, it focused on reporting signicant events, including the Civil War. Over time, it became known for its commitment to journalistic integrity and high editorial standards. It played a crucial role in shaping public opinion and has won numerous Pulitzer Prizes for its outstanding journalism.

In the digital age, NYT transitioned to online platforms, offering news through its website and mobile apps. It covers a wide range of topics, from politics and culture to science and sports, making it a go-to source for news enthusiasts worldwide. Despite facing challenges and controversies, The New York Times continues to be a respected institution, providing valuable insights and information to readers, and making it a vital part of the global media landscape.

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Civil War

Coverage: The NYT Began its journey during the Civil War, providing readers with reliable coverage of the conict. it set the stage for the newspaper's dedication to inforing the public.

TheNewYork

Pulitzer Prizes: The NYT has been awarded numerous Pulitzer Prizes, showcasing its excellence in journalism. They recognize its outstanding reporting, Photography, and editorial commentary.

Digital Transition:

The NYT successfully transitioned to online platforms, expanding its global reach. Its website and mobile apps now provide timely and diverse news coverage.

Watergate Scandal: The NYT played a crucial role in exposing the Watergate scandal, contributing to the downfall of President Richard Nixon. It the power of the press in holding those in power accountable

Pentagon Papers: The publication of the Pentagon Papers, a top-secret government report on the Vietnam War, showcased The New York Times' commitment to transparency and the public's right to know.

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The New York Times' historical milestones reect its enduring commitment to journalistic excellence, contributing signicantly to shaping the standards and practices of modern journalism.

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The New York Times (NYT), renowned for its editorial standards, has signicantly inuenced the global media landscape. Its commitment to journalistic integrity, accuracy, and impartiality sets the bar for newspapers worldwide. The following aspects highlight the editorial policies that have shaped its inuence:

Fact-Checking and Verication:

The NYT places a strong emphasis on rigorous fact-checking processes to ensure the accuracy of information before publication. This commitment to veriable reporting reinforces its credibility.

Impartiality and Objectivity:

The newspaper strives to present news stories in an unbiased manner, separating news reporting from opinion pieces. This dedication to objectivity sets a standard for fair and balanced journalism.

Editorial Independence:

The NYT maintains editorial independence, resisting undue inuence from external forces. This commitment allows the newspaper to act as a watchdog and hold those in power accountable.

ditorialPolicies

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Inuence on Other Newspapers

TheeditorialpoliciesofTheNewYorkTimesserveasabenchmark,influencingothernewspapers globally.Mediaoutletsoftenlooktoemulateitscommitmenttoaccuracy,impartiality,andinvestigative journalism,seekingtobuildtrustwiththeiraudiences.

Throughthesecontroversies,TheNewYorkTimesengagesinongoingself-reflection,adaptingits editorialpoliciestoaddressevolvingchallengesandmaintainitscommitmenttojournalisticexcellence. Asamediatrailblazer,itcontinuestoshapetheeditoriallandscapeandcontributetothebroader discourseonmediaethicsandresponsibility.

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The New York Times (NYT) has maintained an active and engaging presence across various social media platforms through strategic campaigns. Notable among these is the #NYTReadalong initiative on Twitter, where readers are encouraged to share their thoughts and favorite articles, fostering a sense of community engagement. Additionally, the NYT's participation in the #COVID19FrontLine campaign showcased its commitment to frontline workers during the pandemic, emphasizing the importance of reliable news.

On Instagram, the #NYTPhotoChallenge allows followers to share their visual interpretations of current events, creating an interactive space for artistic expression. The newspaper's Facebook Live sessions, including "The New York Times Book Club," provide an opportunity for real-time discussions with authors and journalists, fostering a dynamic online community. Through these diverse social media campaigns, The New York Times not only disseminates news but also actively involves its audience in meaningful conversations, solidifying its digital presence and adapting to the evolving landscape of news consumption.

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1. Digital Transformation Challenges:

Challenge: With the rise of digital media, The New York Times faced the challenge of adapting to an online landscape and monetizing digital content effectively.

Response: The Times implemented a digital subscription model, requiring readers to pay for online access. This move proved successful, contributing signicantly to the newspaper's revenue and allowing it to invest in quality journalism.

2. Criticism of Bias:

Challenge: The newspaper often faced criticism for perceived political bias in its reporting, raising concerns about journalistic objectivity.

Response: The New York Times acknowledged the need for impartiality and instituted measures to ensure balanced reporting. It invested in diverse newsrooms and editorial practices to present a more comprehensive and fair perspective.

3. Competition in the Digital Age:

Challenge: The proliferation of online news sources led to increased competition, challenging The New York Times to stand out in a crowded digital space.

Response: The Times focused on high-quality journalism, investigative reporting, and in-depth analysis to differentiate itself. Continuous innovation, multimedia storytelling, and interactive features enhanced the reader experience.

4. Press Freedom and Security Concerns:

Challenge: Operating in a world facing increasing threats to press freedom and journalists' security, The New York Times had to navigate these challenges.

Response: The newspaper prioritized the safety of its journalists, investing in security measures and protocols. It also continued to champion press freedom, advocating for the protection of journalists worldwide.

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5. Trust and Credibility Issues:

Challenge: Trust in media became a global concern, and The New York Times faced challenges in maintaining its reputation and credibility.

Response: The Times doubled down on transparency, factchecking, and correction policies. It engaged with its audience through ombudsman columns, reader feedback mechanisms, and public editor positions to address concerns directly.

Conclusion

In navigating these challenges and responding effectively, The New York Times has not only sustained its legacy but also emerged as a digital powerhouse. By embracing change, prioritizing journalistic integrity, and adapting to evolving reader preferences, the newspaper continues to drive growth and maintain its position as a leading global media outlet.

The New York Times has played a signicant role in shaping the trajectory of journalism, standing as a beacon for high-quality, investigative reporting. Its rich history reects a commitment to journalistic integrity and adapting to technological changes. The lessons from its legacy include navigating challenges, upholding truth, and illustrating the transformative power of a free press. The newspaper's enduring impact underscores the importance of responsible journalism, providing valuable insights for aspiring journalists and media organizations aiming to inform and enlighten society.

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Establishment Year: 2020

Founder: Adam Markowitz

Number of employees: 201-500

Headquartered: San Diego, CA

Website: https://drata.com

Overview:

Drataisamodernsystemthathelpskeepacompany'sdatasafe.Itusesadvancedtechnologytoalwayscheckandgatherproofof howwellacompany'ssecurityisworking.Thisensuresthatthecompanyhasstrongprotectionforitsdata.Drataalsomakesit easierforcompaniestohandleallthestepsneededtofollowrulesandbereadyforaudits.Thisway,everythingissmoothandready forinspectionwithoutanyhassle.

Understandinghowimportanttrustis,especiallyinkeepingcustomerdatasafe,Dratatacklesthedifficultiesofmanuallycreatinga strongsecurityandcompliancesystem.TheteamatDrata,madeupofexpertsinareaslikeSaaS,security,compliance,andaudits, haslearnedfrompastexperiencesaboutthedrawbacksofold-fashionedanderror-pronemethods.Theyuseautomationtooffera betterandmorestraightforwardwayforcompaniestomeetandkeepupwiththerules,avoidingtheusualcomplicationsandrising expenses.

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Plans offered by Drata:

Drataoffersflexibleplansandpricingtosuitthebudgetsofbusinesses,whethertheyaresmallorlarge. Theannualcostvariesforeachclient,takingintoaccountfactorsliketeamsize,securityneeds,and supportrequirements.

Typically,clientscananticipateanannualcostrangingfrom$10,000toover$50,000.Thespecific package,add-ons,andserviceschosenbyclientsinfluencetheoverallprice.Thispricingflexibility enablesuserstopickapackagethatalignswithboththeirsecurityrequirementsandfinancial considerations.

Features of Drata:

Security

• Compliance Monitoring

• Irregularity Detection

• Cloud Gap Analytics

Compliance

Administration

• Policy Enforcement

• Auditing

• Workflow Management

• Governance

• Data Governance

• Sensitive Data Compliance

• Questionnaire Templates

• User Access Control

Functionality

Risk assessment

• Risk Scoring

• Monitoring And Alerts

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Pros and Cons of Drata:

Pros Cons

• Automated Compliance Management

• Intuitive User Interface

• Expert Guidance and Support

Customer Reviews:

• Confusing User Interface

• Expensive Pricing

• Limited Frameworks and Integrations

"EasytoOnboardandoperate":TheimplementationofDrata,comingfromaprevious solution,waseasy:simplestagedonboardingsteps,pre-cannedpoliciestoreview(andleverage whichsavedus$$$intechnicalwritingreviewcosts)combinedwitheasyagentstoconfigurefor employeedevices.TheintegratedapproachwithourSaaSecosystemhelpsreduceoperationaltime andspeedsupourcomplianceactivity.I'mhappytodiveintoDratadailyandtheircustomer supportisbothinteractiveandhuman!

"Excellentsoftwaretomonitoracertification":Welikeditbecauseitmonitorsdifferent securityparametersanditalsotrackswhodidwhatfromasecuritystandpoint.Weuseditfirst whenweweredoingourIso27001certificationandwearestillusingittomonitorourcurrent performance.ItwasalsoveryusefulwhenweupgradedfromISO27001-13to27001-22.Itis comprehensive,makingthequalificationandauditeasierforusandforthereviewer.

"Excellentsoftwaretomonitoracertification":Welikeditbecauseitmonitorsdifferent securityparametersanditalsotrackswhodidwhatfromasecuritystandpoint.Weuseditfirst whenweweredoingourIso27001certificationandwearestillusingittomonitorourcurrent performance.ItwasalsoveryusefulwhenweupgradedfromISO27001-13to27001-22.Itis comprehensive,makingthequalificationandauditeasierforusandforthereviewer

1. DoesDratacollectpersonalinformation?

Ans:Theyandtheirpartnersmightgatheranduseyourinformationformarketing.TheycouldsendyouDrata-related messagesthroughemailandmail,followingthelaw.

2. WhatdoesDrataoffer?

Drataenhancesyourcompliancejourneythroughcontinuousautomatedcontrolmonitoringandevidencecollectionthrough morethan120+integrationsintoyourtechstackssuchasJira,Datadog,KnowBe4,GitLab,Azure,andAWS.

3. IsDratasafetouse?

Ans:Drataautomatesthecompliancejourneyfrominceptiontoauditreadinessandbeyond,offeringsupportfromthe securityandcomplianceexpertsresponsibleforitscreation.

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