Most Visionary Business Leaders To Watch In 2024

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WelcometothelatesteditionofTheEnterpriseWorld,whereweare excitedtopresentourspecialfeatureon"MostVisionaryBusiness LeadersToWatchIn2024."Inthisissue,weshineaspotlighton forward-thinkingindividualswhoarereshapingthelandscapeofglobalbusinessand drivinginnovationacrossindustries.

Aswestandatthecuspofaneweramarkedbyrapidtechnologicaladvancements, economicshifts,andevolvingconsumerpreferences,theroleofvisionaryleaders hasneverbeenmorecrucial.Theleadersfeaturedinthisissueembodythespiritof innovation,disruption,andstrategicforesight,inspiringotherswiththeirbold visionsandtransformativeinitiatives.

Fromseasonedentrepreneurstorisingstars,eachleadershowcasedinthesepages bringsauniqueperspectiveandafreshapproachtobusinessleadership.Whetherit's revolutionizingtraditionalbusinessmodels,leveragingemergingtechnologiesto gainacompetitiveedge,orfosteringacultureofinnovationandcollaborationwithin theirorganizations,thesevisionaryleadersarechartingnewpathstosuccessand drivingmeaningfulchange.

Joinusaswedelveintotheinspiringstoriesandremarkableachievementsofthese visionarybusinessleaders,gainingvaluableinsightsintotheirstrategies, philosophies,andfutureaspirations.Aswenavigatethroughaneraofunprecedented challengesandopportunities,letusdrawinspirationfromthesetrailblazingleaders andembraceafuturedefinedbyinnovation,resilience,andgrowth.

Thankyouforjoiningusonthisjourneyofdiscoveryandenlightenment.Together, letuscelebratetheMostVisionaryBusinessLeadersToWatchIn2024andembrace thelimitlesspossibilitiesoftomorrow'sbusinessworld.

Warmregards

Shalmali W. halmaliS

Forthecoverreadabout-

Onesuchinfluentialbusinessleader, the SheenaKapoor, Headof Marketing,CorpComm CSR ICICILombard, & at isaprimeexampleof suchleadership.Withawealthofexperience,Sheenahasleftanindelible markondiversesectors,showcasingauniqueblendofentrepreneurialspirit andcorporatefinesse.Herjourneyreflectsacommitmenttoinnovationand growth,contributingsignificantlytoICICILombard’smarketingstrategies, corporatecommunication,andsocialresponsibilityinitiatives.Sheena’s leadershipnotonlyelevatesthebrandbutalsosetsbenchmarksforindustry standards.Asavisionary,sheexemplifieshowabusinessleader’sinsightcan shapethedestinyofanorganization,makingheracompellingfiguretowatch.

Sheenaboastsover20yearsinthemarketingarena.Post-MBA,sheswiftly landedthefirstcampusplacementanddippedhertoesintomanagement consultingbeforejoiningtheTimesGroup.There,forover12years,sheled marketingforinnovativestartupslikeTimesofMoneyandRemit2India, India’spioneeringonlineremittancesolutionandadjudgedastheWorld’sNo 1OnlineMoneyTransferportal.

SHEENA KAPOOR SHEENA KAPOOR

PIONEERING SUCCESS AT ICICI LOMBARD

ICICI LOMBARD

HEAD - MARKETING, CORP COMM & CSR

Animpactfulbusinessleadergoes beyondmanagingtasks;theycrafta compellingnarrativethatalignswiththe company’smission,propellingittoward successandresilienceinadynamic businesslandscape.Theywield unparalleledinfluenceinsteeringthe growthanddynamicsofanorganization. Theirstrategicvision,decision-making process,andadeptnavigationthrough challengesdirectlyimpactthe company’strajectory.Moreover,their influenceextendsbeyonddaily operations,shapingtheorganization’s identity,marketpositioning,andlongtermsustainability.

Onesuchinfluentialbusinessleader,Sheena Kapoor,theHeadofMarketing,CorpComm& CSRatICICILombard,isaprimeexampleof suchleadership.Withawealthofexperience, Sheenahasleftanindeliblemarkondiversesectors, showcasingauniqueblendofentrepreneurialspirit andcorporatefinesse.Herjourneyreflectsa commitmenttoinnovationandgrowth,contributing significantlytoICICILombard’smarketing strategies,corporatecommunication,andsocial responsibilityinitiatives.Sheena’sleadershipnot onlyelevatesthebrandbutalsosetsbenchmarksfor industrystandards.Asavisionary,sheexemplifies howabusinessleader’sinsightcanshapethe destinyofanorganization,makingheracompelling figuretowatch.

MarketingJourney

Sheenaboastsover20yearsinthemarketingarena. Post-MBA,sheswiftlylandedthefirstcampus placementanddippedhertoesintomanagement consultingbeforejoiningtheTimesGroup.There,for over12years,sheledmarketingforinnovativestartups likeTimesofMoneyandRemit2India,India’spioneering onlineremittancesolutionandadjudgedastheWorld’s No1OnlineMoneyTransferportal.

Venturingintointrepreneurship,shewaspartofthe foundingteamatArthaProperty,aTimesGroupinvestee company,wheresheworethemarketinghatlargelyapart fromdonningmultiplehatsofdrivingalliances,hiring andsettingupthecustomerservicedesk.Withinthe TimesGroup,shenavigateddiverseroleswithherlast stintasHeadInnovationsdrivingrevenuethrough disruptivemediainnovationsandscalingupthereevnues inashortperiodearninghertheChairman’sAwardfor Excellencetoo.TheEdelweissgroupthenclaimedher for6.5years,whereshehelmedcorporatemarketingfor theentiregroupwithawhopping40+linesofbusinesses acrossretailandinstitutionalbusinesses.Fastforwardto hercurrentroleatICICILombardforthepasttwoyears, Sheenacontinuesherjourney,steeringtheshipin marketing,CorpComm,andCSR,contributingher seasonedexpertisetothecompany

LeadingtheInsuranceHorizon

ICICILombardisIndia’spremierprivategeneral insurancecompany Witharichlegacyspanningover21 years,ICICILombardoffersvariousinsuranceproducts, includingmotor,health,crop,fire,personalaccident, marine,engineering,andliabilitycoverage.Anchoredin acommitmenttocustomercentricity,encapsulatedinthe brandphilosophy‘NibhaayeVaade,’thecompanyhas issuedanimpressive32.7millionpolicies,settling3.6 millionclaims.ForthefiscalyearconcludingonMarch 31,2023,ICICILombardboastsarobustGrossWritten Premium(GWP)of₹217.72billion.

Operatingthroughanextensivenetworkof305branches andpoweredbyaworkforceof12,865professionals, ICICILombardcaterscomprehensivelytobothruraland urbanareas.Thecompany’svisionreflectsabold

ambition–tobeIndia’smostvalue-creatingandadmiredrisk solutionscompany,extendingitsinfluenceglobally.ICICI Lombard’scommitmentextendsbeyondnumbers,providing generalinsurancesolutionsthatsafeguardindividualsand familiesfromunforeseenevents.Whetherit’sprotectionfor business,personalendeavors,orprojectliabilities,ICICI Lombardofferscomprehensivesolutions.

DiverseCoveragePortfolioatICICILombard

ICICILombardboastsacomprehensiverangeofinsurance productscateringtomanyneeds.Thecompanyoffers specializedcoverageforcarsandbikesandauniqueMotor Floaterpolicyinthemotorinsurancesegment.Movingto healthinsurance,ICICILombardprovidesadiversesetof options,includingHealthAdvantEdge,MaxProtect,Health Booster,PersonalProtect,AarogyaSanjeevaniPolicy,Corona KavachPolicy,SaralSurakshaBima,andGoldenShield.

Fortravelers,ICICILombardofferssingle-trip,GoldMulti-trip, andStudentTravelinsuranceplans.Thecompanyextendsits coveragetobusinesseswithofferingslikeMarineTransit, Workmen’sCompensation,GroupHealthInsurance,Fire Insurance(SookshmaandGrihaforHousingSocieties), ProfessionalIndemnityPolicyforMedicalPractitioners,Crop Insurance,NRIInsurance,andCyberInsurance.Additionally, ICICILombardprovidesspecializedpolicieslikeICICIBharat GrihaRakshaPolicyandCompleteHomeProtectand facilitatesthesmoothprocessofpolicyrenewals.

LeadershipPhilosophy

Sheena’sleadershipphilosophyiscommittedtochallengingthe statusquoandfosteringinnovation.Herapproachrevolves aroundcraftingsharpmarketingstrategiesmeticulouslybuilton dataandconsumerinsights.Inpursuingexcellence,she emphasizescultivatingbrandloveandelevatingbrandhealth metricssuchasawareness,consideration,andoverallbusiness equityandimpact.SheseestheroleofICICILombard asa torchbearerfortheindustry,drivingawarenessaboutpreventive healthcareandthesignificanceofinsuranceacrosshealth, motor,andtraveldomains.Herleadershipextendsbeyondthe professionalrealm,focusingonfosteringstrongrelationships withinherteam,peers,andagencypartners,allwhileinfusing anelementoffunintothejourney.Thiscomprehensive leadershipphilosophyisreflectedthroughouttheorganization, fosteringacultureofinnovation,collaboration,andashared commitmenttothebroaderindustryandconsumerwelfare.

Leadership At ICICI LOMBARD

Sheena oversees diverse areas, including brand strategy, media planning, budget management, public relations, corporate communication, events, digital marketing, and performance marketing. She also helms the complete CSR mandate, actively driving and overseeing initiatives that showcase her versatile leadership in both business and societal contributions.

Sheena also employs a nuanced approach to strategy, recognizing its dependency on contextual factors, specic tasks, and desired outcomes. Tailoring her strategies to campaign objectives, she distinguishes between driving awareness and reach versus performance-driven goals, where the focus is on conversion and product traction. When formulating consumer strategies, Sheena considers business challenges, consumer insights, and the target audience, adjusting her approach based on the unique context and the business challenge. For market differentiation and disruption, she deploys specic strategies, always emphasizing that the effectiveness of a strategy hinges on a clear understanding of the context and the desired outcome or metric and a keen eye on innovation. This adaptive and context-driven methodology underscores Sheena’s commitment to achieving optimal results in the dynamic marketing landscape.

Pioneering Excellence in INSURANCE INNOVATION

Sheenasteersthecommercialandmarketingfrontierswithawealthofgroundbreakinginitiatives.Onthecommercial spectrum,ICICILombardoffersanextensiverangeofproductscateringtocorporatesandSMEs,includingfire,marine, engineering,andtransitinsurance.Sheenaunderscoresthecompany’scontinuouspursuitofinnovation,showcasingan impressivearrayofindustry-firstandawardwinningmarketingcampaignslike“BeFIT,”“SalaamMSME,”and“ClaimYour CalmAIandtherecentlylaunched‘GameofLife’campaign”

Thecompanyhasalsocarvedanicheinthoughtleadership,collaboratingwithNASSCOMonriskandinsuranceeducation andlaunchingapioneeringreport.ICICILombardisthefirsttointroduceriskmanagementawardsincollaborationwith CNBC,celebratingandrecognizingriskmanagementchampionsacross350corporations.

ICICILombardplacesasignificantemphasisonresponsibleleadership.SheenaalsochairstheInsuranceAwareness Committeeatthecompanyandemphasizestheircommitmenttoworkingcloselywithindustryandregulatorybodiesto introduceinitiativesthatenhancecustomerbenefitsandcontributetoincreasinginsurancepenetrationinthecountry especiallyinBiharandTripura,statesallocatedbyIRDA.Witharobustlegacyof21years,ICICILombardhasdemonstrated consistentgrowthinproducts,processes,technology,customerbase,anddistributionnetworks,reflectingacommitmentto leadershipwithresponsibilityandinnovationatitscore.

DisruptivePractices

Sheenaispivotalinsteeringthecompany towardsinnovativeanddisruptivepractices, transformingtraditionalinsurance processes.AstandoutinitiativeistheIL TakeCareapp,apioneeringmobile applicationthatextendsacontinuumofcare topolicyholdersandthebroaderaudience. Sheenaemphasizesitscomprehensive features,from24/7accesstotelephonicand videodoctorconsultations,emergency services,pharmacyassistance,andmental healthsupport.

Theappincorporatescutting-edgetools suchasstepandmealcalorietrackers, activelycontributingtousers’health journeys.Sheenahighlightstheremarkable growthoftheILTakeCareappsubscriber base,soaringfrom1.2milliontonearly8.5 millionwithintwoyears.Thecompany’s commitmenttoenvironmentalsustainability alignswithitsCSRandESGmandates. InitiativesincludeRide2Safetyprograms wherethecompanyconductsralliesonroad safetyandhelmetdistribution,solarpanel installationsinmunicipalschools,actively reducingcarbonfootprintsandCaring Handsprogram,oneofthelargestemployee volunteeringinitiativedrivingeyecare check-upcamps.

NoteworthyCSRprogramslike“Niranjali” focusonprovidingsafedrinkingwaterby installingschoolwaterpurifiers.Sheena underscoresthecompany’sactive recognitionofemployeeschampioning wastereductionandrecycling,fosteringa cultureofenvironmentalresponsibility.The companyalsoexplorestheelectricvehicle space,aligningwithcomprehensive environmentalmeasures.Moreover,ICICI Lombardhasdisruptedtheinsurance landscapewithforward-thinkingproducts. “Befit,”introducedaspartoftheircomplete healthinsurance(CHI)product,expands coveragetoincludelabcosts,diagnostic costs,x-raycosts,pharmacycosts,and physiotherapybills–asignificantdeparture fromtraditionalhealthinsurancemodels.

Furtherillustratingthecompany’sinnovativeapproach,Sheenahighlights thelaunchof“AnywhereCashless,”arevolutionaryinitiativeallowing customerstoavailcashlesstreatmentsatanyhospitaloftheirchoice.The feature,initiallyintroducedbyICICILombard,hasbeenadoptedbythe GICouncilfortheentireindustry.Underpinningthesetransformative initiativesisICICILombard’stech-centricapproach.Thecompanywas thefirstinsurertouseAWStotransitiontheirservices100%ontothe cloud.ThecompanyactivelydeploysAI,ML,anddatasciencefor underwriting,riskassessment,frauddetection,andcustomer communicationthroughadvancedchatbotswithNLPandconversational capabilities.

Tech-InfusedSecurityMeasures

Sheenashedslightonrobusttechnologicalstrategiestosafeguard customerassetsandinformation.ShedetailstheintegrationofAIand machinelearningtoolsthroughoutthecustomerjourney,fromrisk assessmentandfraudpreventiontoseamlessclaimsettlements.Using innovativetechniqueshassignificantlyreducedclaimsettlementtimes, with60%ofclaimsprocessedwithin90seconds.Beyondthis,ICICI LombardleveragesAIandMLinvariousfacets,includingchatbots,drone riskassessments,andIoTapplicationsforproactiveriskflagging.Sheena alsohighlightsthepioneeringuseofgenerativeAIinmarketing campaigns,emphasizingindustry-firstinitiatives,suchasdigitalSME insuranceandcybersecurityproducts.Thecompanyisproactivein tacklingcyberthreats,employingtechnologyforcyberriskassessment, andgaugingclimatechangeimpacts.Additionally,Sheenaunderscores theircommitmenttoawarenessprogramsandcollaborativeeffortswith authoritiestocombatfraudulentactivitiesacrossalldomains.

Strategic VISION

Sheena asserts that their competitive advantage isn’t limited to products alone; rather, it permeates through their thoughts, approaches, ideologies, processes, services, and business models. Currently immersed in a substantial digital transformation and innovation initiative, ICICI Lombard is committed to developing innovative and disruptive products aligned with market demands.

To adapt to dynamic market conditions and evolving customer needs, Sheena emphasizes a thorough understanding of customer sentiment through extensive research involving primary research, engagement with sales teams, and collaboration with distributors and channel partners. Recognizing the rapid evolution of technology and markets, ICICI Lombard makes substantial investments in resources, time, nancial, and human capital to remain at the forefront of technological advancements.

The company actively experiments with and learns from new tools in the market, particularly in generative AI. Sheena stresses that staying competitive as a market leader is challenging yet imperative, and ICICI Lombard approaches this responsibility with utmost seriousness. Their focus extends to leveraging articial intelligence, machine learning, and data science across the entire value chain, encompassing the front end, back end, processes, products, and the business model itself. Sheena’s strategic vision ensures that ICICI Lombard not only adapts but excels in the everevolving landscape of the insurance industry.

“

“

Sheena Plays A Pivotal Role In Steering The Company Towards Innovative And Disruptive Practices, Transforming Traditional Insurance Processes.”

Environmental Commitments

Sheena outlines the company’s dedicated efforts towards environmental sustainability. Aligned with its CSR and ESG mandate, the company adopts many eco-friendly measures. Emphasizing a commitment to a paperless philosophy, Sheena details adopting the digital format for insurance policies, minimizing the need for physical copies. ICICI Lombard actively works to reduce its carbon footprint, aiming for net-zero impact and neutrality.

Noteaworthy CSR Programs Include:

Ride to Safety

Niranjali

Caring Hands

Sheena highlights the company’s recognition of employees championing waste reduction, recycling, and effective waste management. In a forward-looking approach, ICICI Lombard is actively exploring the electric vehicle space to further align with comprehensive environmental measures.

ce

Where one can relax in the sun, feeling its warmth on your skin as a soft Mediterranean breeze carries the fragrance of sea salt and orange blossoms. Clear turquoise water gently laps a stony beach that invites you to take a cool swim inside it. The streets are charming with colorful houses, their bright colors enhanced by the fragrant blooming owers that overow from the window boxes. As you keep walking around, you will see a massive medieval castle on top of a hill that previews the city’s glorious past. It is not just in dreams; Nice is a delightful place on the French Riviera where every corner tells tales waiting to be discovered. However, what exactly creates such a lasting impact on this city? In this article, let’s explore why Nice is a gemstone along the Côte d’Azur.

CLIMATE: Sun-Kissed Perfection

Nicehasahot-summer Mediterraneanclimatewithmild wintersandmoderaterainfall. Summersarewarmtohot,dry,and sunny,withtemperaturesranging from26°Cto32°C.Thecityoften experienceshighertemperaturesthan theairportduetoitsproximitytothe sea.InJulyandAugust,thewarmest months,theaveragetemperatureis around27°C,withoccasionalpeaks ashighas37.7°CinAugust2006. AutumnstartssunnyinSeptember andgraduallybecomescoolerand rainierbyOctober,withtemperatures above20°CuntilNovember (around17°C).Wintersaremild, withtemperaturesrangingfrom11to 17°C(52to63°F)duringtheday and4to9°C(39to48°F)atnight.

Niceislocatedonthesoutheasterncoastof France,withabeautifulMediterraneanSea.Itis apartoftheProvence-Alpes-Côted'Azur (PACA)location,placedinsidetheAlpesMaritimesbranch.Thissought-aftervicinity placesNiceinthemiddleoftherenowned FrenchRiviera,additionallycalledtheCôte d'Azur Apartfromtheshimmeringsea,the lovelyAlpes-Maritimesmountainsloom dramatically,supplyingabeautifulbackdropto thetownandplentyofoptionsforoutside fanatics.Itislocatedclosetonumerous interestinglocations.It'sjustthirteenkilometers fromthehighly-pricedprincipalityofMonaco andaround30kilometersfromtheItalianborder Thismakesitawonderfulplacetobegin exploringthesurroundingarea.

A Tapestry of Culture

NicehasadiverseculturalhistoryshapedbyitsGreek, Roman,andItalianroots.Thecityboastsnumerousart museums,suchastheMuséeMatisseandtheMusée Chagall,displayingmasterpiecesfromrenownedartists. Moreover,thisplacehonorsitslivelyheritagethroughyearly festivitiesliketheNiceCarnival,avibranttwo-weekevent featuringlivelyparades,music,andelaboratecostumes.

A CULINARY JOURNEY FOR FOODIES

Socca

Nice offers a delicious array of local specialties that will excite your taste buds:

SoccaisadeliciouschickpeaflourpancakethatcomesfromtheMediterranean region.Itismadewithamixtureofchickpeaflour,water,oliveoil,andsalt, thencookeduntilitbecomescrispy Youcanaddyourfavoriteherbsand toppings,likecaramelizedonionsorolives,tocustomizeit.Thisdishisgreat forsnacksorappetizers,andit'sgluten-free.Itgoesperfectlywithaglassof wineorarefreshingsalad.It'sagreatchoiceforanyonelookingfortasty, versatile,andeasy-to-makerecipes.

SaladeNiçoiseisatastyFrenchsaladthatfeaturestuna,hard-boiledeggs, olives,andtomatoes.Themixofflavorfultuna,smootheggs,saltyolives,and ripetomatoescreatesadeliciousmedleyoftastes.Tossedwithfreshlettuceand drizzledwithabasicvinaigrette,itachievesagreatequilibriumoffreshness andfulfillment,capturingthespiritofMediterraneancuisineineverybite.

DaubeNiçoiseisadeliciousstewfromNice,France,featuringtenderbeef, vegetables,andaromaticredwine.Thebeefismarinatedinwineandherbs, thenslow-cookedwithonions,carrots,andgarlicuntilit'sincrediblytender Foraddedflavor,youcanincludepotatoesorolives.Thisdishpairsperfectly withcrustybreadorpasta,makingitagreatoptionforgatheringsincold weather

PistouSoup:PistousoupisadeliciousdishfromProvence,France.Itbrings togetherfreshvegetableswithatastybasil-garlicpesto.Thisdishhasitsroots inthesouthernregionofFranceandinvolveschoppedveggiessimmeredin brothuntiltheyareperfectlytender Thestandoutfeatureofthissoupisthe brightgreenpesto,amixofbasil,garlic,nuts,cheese,andoliveoil,drizzled overjustbeforeserving.Savorthistastyandcozymealwithasideofcrusty breadorParmesancheese,idealforenjoyingyear-roundwithitsinvigorating Mediterraneantaste.

PanBagnat:PanBagnatisatastysandwichoriginallyfromNice,madewith cannedtuna,olives,capers,andsometimesanchoviesonabreadrolldrizzled witholiveoil.Italsoincludesfreshtomatoes,lettuce,andonionsforcrunch andcolor,alongwithherbs,salt,pepper,andlemonjuiceforMediterranean flavors.EachbitecapturestheessenceoftheFrenchcoast,offeringaflavorful andfulfillingexperience.

PromenadedesAnglaisinthisplace isawell-knownbeachfrontwalkwith beautifulviewsoftheMediterranean Sea.It’sgreatforcasualstrolls,peoplewatching,andtakinginthelively atmosphereoftheFrenchRiviera.The roadhasbeautifulcafes,pathslinedby palmtrees,andrenownedsiteslike HôtelNegresco.Ifyouwouldliketo seebeautyaswellascultureonyour visittoNice,thenthisshouldbetopon yourlist.

CollineduChâteau:Collinedu ChâteauhillislocatedaboveNiceand offersincrediblecityandharborvistas. Ithasantiquatedruinsthatmakeit interesting.Forfamilies,theplaceis perfectforpicnics;couplesenjoy watchingwonderfulsunsets;tourists canspendsometimewithnaturewhile stillexperiencingcitylife.Itwillbea goodexperienceforyouwhetheritis duringthedayornightifyouwantto visitsomethingbeautiful,learn somethingfromhistoryandrelaxin Nice.

MUST-SEE LANDMARKS

CoursSaleya:Thismarketistrulyvibrant;itsvibrancywillimmerseyouso completelythataftervisiting,onecanfeeltheyareactuallyinthistown. Whataboutwanderingthroughcolorfulflowerstandsexudingsweetsmells andtreatingyourselftoregionalspecialtiessuchasfreshseafooddelicacies, cheeses,orpastries?Theterrificambianceincludesnotonlymusicbutalso uniquehandicraftsthatembodythetruespiritofNice.Togetamulti-sensory experiencethroughtheheartofProvence-Alpes-Côted'Azurregionit’s necessaryvisitingthisplaceatleastoncealifetime.Ihopeyouhavean opportunitytoexperiencethisplacesoonenough.

CathédraleSainte-Réparate: CathédraleSainte-Réparateisfamous inNiceforitsbaroquearchitecture.Its intricatefaçadedesign,richly ornamentedinterior,andlonghistory drawnumerousvisitors,makingita must-seesite.Whenyouenterthis cathedral,you’llbestunnedby incrediblealtars,wallfrescoes,and vibrantstainedglasswindows,thereby creatingasereneandbreathtaking atmospherewithinit.Besidesbeing beautiful,though,thiscathedralstill servesasanactivereligious-cultural center,attractingpilgrimswhohavean interestinspiritualitycombinedwith artheritage.

MuséeMasséna:MuséeMassénainit holdsalargecollectionofartand historicalartifactsrepresentingthe storyofthecity’spast.Ithasworksby painterssuchasJulesChéret,among otherbeautifulancientobjectsand furniture,thatdepictNice’scultural journeythroughouttheages. Surroundedbydelightfulgardensin splendid19th-centurybuildings,it becomesanobligatoryplacetovisitfor thoseinterestedinthehistoryofthe cityoritsartisticheritage.

Activities Galore

Relax on the beach

Explore the Old Town

Hike in the hills

Day trip to Monaco

Enjoy the nightlife

Nice boasts several beaches, perfect for sunbathing, swimming, or trying out water sports.

Wander the charming streets of Vieux Nice (Old Town) with its colorful houses, art galleries, and boutiques.

Lace-up your boots and explore the scenic trails surrounding Nice, offering breathtaking views and a touch of nature.

Take a short trip to the glamorous principality of Monaco, known for its casinos, luxury yachts, and the Formula One Grand Prix.

Nice comes alive at night with a vibrant selection of bars, restaurants, and clubs.

Best Time to Visit Nice

Dependingonwhatyoulike,thebesttimeforadelightfulstaywillvary.Thespring,aswellas autumn,arefilledwithbeautifulweatherandfewerpeople;explorethecity,visitmuseums,andgoout foroutdooractivities.Ontheotherhand,summerfavorsbeachenthusiastsbecauseofitswarm temperatures;however,takecautionthatpricesmaybehigherduetotourism,thusmanypeopletend tocrowdtheiridealspots.

Tips for Tourists

Learn some basic French

Invest in a Nice City Pass

Adopt the walking culture

Beware of pickpockets

Relax and enjoy the pace of life

A few phrases go a long way in terms of communication and cultural appreciation.

It offers free public transportation and discounts on attractions.

Nice is a pedestrian-friendly city, so comfortable shoes are key.

Beware of pickpockets, especially in crowded areas.

Take your time exploring and savor the laid-back atmosphere of Nice.

Blog - Doodle Your Dreams: Everything You Need to Know about Doodle4Google 2024

Doodle Your Dreams: Everything You Need to Know about

Doodle 4Google 2024

Haveyoueverdoodledinthemarginsofyournotebook,lettingyourimaginationflowacrossthe page?Thosesquiggles,shapes,andhalf-formedfiguresmightseemlikefleetingfancies,butwhatif theyheldthekeytothedoorsofaworldofcreativity?

Doodle4Googleisacontestinvitingtheartistswithin.It’sachanceforyoungmindstoturntheir daydreamsintovibrantrealities,paintingtheGooglehomepagewithuniquevisions.Thisarticleis yourone-stopguide,sograbyourfavoritepen,unleashyourinnerPicasso,andletyourimagination takeflight.It’stimetoshowtheworldwhatyoucandoodleintoexistence.

What is Doodle4Google?

ImagineyourcreationburstingontotheGooglehomepage,seenbymillionsaroundtheworld.That’s thechanceDoodleforGoogleoffersyoungartists.It’slikeyourpersonalartgallery,onlyinsteadof walls,it’stheentireinternet.

Thisannualcontestisn’tjustaboutshowcasingcreativitybutrewardingit.Scholarshipsandprizes pavethewayforfutureartisticadventures,fuelingtheimaginationsthattaketheworldbystorm.So, grabyourpencils,crayons,orwhateversparksyourartisticspirit,andletDoodle4Googlebeyour canvastotheworld.

Doodles:FromaPlayfulPranktoGlobalStage

ItstartedwithastickfigurewhenGoogle’sfounders,LarryandSergey,leftafundoodlebehindthe logoduringamusicfestival.Userslovedthisquirkytouchandbam-TheideaforDoodleswasborn.

FromaquickturkeyforThanksgivingtocelebratinghistoricalfigureslikeMonetandPicasso,Doodle forGooglebecamemorefrequentandelaborate.Today,they’reinteractiveworksofart,celebrating everythingfromholidaystoscientificdiscoveries.Whoknowswhatthefutureholds?Maybea dancingdoodlerobot?

1.

2. 3. 4.

Download the entry form: Print it or grab it online. Doodle your dream: Crayons, clay, even VR paintings - let your imagination run wild. Write about it: Explain your Mona Lisa and how it represents your wish for the next 25 years. Submit by March 14th: Submit your masterpiece online or by mail.

Blog - Doodle Your Dreams: Everything You Need to Know about Doodle4Google 2024

Doodle4Google 2024

Googleiscelebratingits25thbirthdaybyinvitingK-12studentsacrosstheUStounleashtheircreativityinthe“Doodlefor Google2024”contest.

Thisyear’sDoodle4Google2024theme,“Mywishforthenext25years,”isanopencanvasforyourimagination.What kindofworlddoyouenvision?Letyourhopesanddreamstakeflight.

Ÿ Film&StopMotion:MakeyourDoodlemove.

Ÿ VRPainting:PaintyourDoodleinanewdimension.

Ÿ Sculpt&Build:Getcraftyandhands-ontobuilda3DDoodle. Alsoaddedin2024isfournewawardcategories:

Ÿ PlanetAward:ForaDoodlethathonorstheplanetandfocusesonsustainability.

Ÿ GoodNeighborAward:FortheDoodlethatdreamsbigandcentersitswishonthelocalcommunity

Ÿ ImaginationAward:Fortheout-of-this-worldmind-blowingdoodle.

Ÿ BiggestSmileAward:Forthemostcontagiouslyfunnyandplayfuldoodle.

Doodle4Google Prizes: Ticket to Fame (and Fortune)

Doodlingyourwaytofortunejustgotreal.DoodleforGoogleshowersitswinnerswith prizes,nomatterwhereyoustandinthecompetition.

National winners

Your artistic masterpiece takes center stage on the Google homepage for 24 hours, and you get a whopping $55,000 college scholarship. The school or non-prot gets a $50,000 tech upgrade, along with Google swag and trophies for you and your school.

National nalists

Runners-up get celebrated too! Your Doodle gets featured in the Doodle4Google gallery, and you walk away with a $5,000 college scholarship and some cool Google swag.

State and territory winners

Local stars get their moment in the spotlight. Your Doodle gets featured online, and you receive a congratulatory message from Google and some fun Google swag.

Thebestpart?SpecialawardscelebrateDoodlesthatchampionsustainability, communityspirit,wildimagination,andpurejoy–eachwithitsuniqueprize.

Blog - Doodle Your Dreams: Everything You Need to Know about Doodle4Google 2024

Google Doodle Contest Winners

Ÿ “Iamgratefulfor…”(2023),Winner:RebeccaWu,Washington,6-7gradelevel.

Ÿ “Icareformyselfby…”(2022),Winner:SophieAraque-Liu,Florida.

Ÿ “Iamstrongbecause...”(2021),Winner:MiloGolding,Kentucky.

Ÿ “Ishowkindnessby...”(2020),Winner:SharonKaurSara,Texas,4-5gradelevel.

Ÿ “WhenIgrowupIhope...”(2019),Winner:ArantzaPeñaPopo,Georgia,10-12grade level.

Ÿ “WhatIseeforthefuture...”(2016),Winner:SarahHarrison,Connecticut,10-12 gradelevel

Ÿ “Whatmakesme...ME.”(2015),Winner:AkilahJohnson,Washington,D.C.,10-12 gradelevel

Tips for Decoding Scholarship Secrets

TheDoodle4Googlecontestshowsushowscholarshipsaren’tjustfor aspiringartists.Evenifyou’remoreintowritingcodeorsavingtheplanet, there’slikelyascholarshipwaitingtocelebrateyouruniquetalents.Here’s thelowdownonunlockingscholarshipsuccess:

Ÿ Discoveryou’reStrength:DoodleforGoogletapsintocreativity,but whatmakesyoushine?Areyouawhizatmath,asoccersuperstar,ora volunteerchampion?Scholarshipsexistforallskills,sofindingonesthat matchyourstrengthsiscrucial.

Ÿ Don’tGoItAlone:Feelinglostinthescholarshipmaze?Askforhelp fromyourschoolcounselor,atrustedteacher,oracommunityleaderwho canbeyourscholarshipguru.Theycanreviewyourapplications,point outyourhiddenpotential,andevenholdyouaccountableformeeting deadlines.

Ÿ EarlyBirdgetstheScholarship:Startingyourapplicationsearlymeans moretimeforfeedbackandpolishing.Getadvicefromdifferentpeople, andifthescholarshiprequiresanessayorcreativeproject,giveyourself ampletimetocraftyourmasterpiece.

1. Why the contest?

Frequently Asked Questions

Google loves celebrating creativity and surprising users with delightful doodles on their homepage. The Doodle4Google allows showcasing artistic talent for students and seeing their work displayed on Google.com, alongside some prizes to fuel their creative spirit!

2. How long has this been going?

This contest has been running in the US since 2008, making this year the 16th edition.

3. Who can participate?

Calling all K-12 students. You can submit your artwork directly, or your parents, teachers, non-prots, or after-school programs can help you with a signed permission slip from your parents/guardians if entered by someone else. Schools can enter multiple Doodles, but only one per student. And the coolest part? The winning student’s school gets a tech upgrade worth $50,000!

Students need to be enrolled in a US-based school (including homeschool) or a school in Puerto Rico, US territories, or the District of Columbia. Children of military personnel abroad can also join and will be judged alongside their home state entries.

4. How about the Google logo?

You can either trace the Google logo provided on the entry form or use any materials you like to start from scratch. Just remember to use the letters “G-oo-g-l-e” in your design.

5. Who are the judges?

Every year, Google invites a panel of exciting guest judges to help choose the winning doodle. Stay tuned as the judges for 2024 will be revealed soon.

6. Does the public get involved?

Yes, once the judges choose the top 55 doodles, the public gets to vote online for their favorite. So, spread the word and encourage your friends and family to vote for your masterpiece.

? ?? ?

Crystal Pepsi was a clear cola beverage produced by PepsiCo. It was introduced in 1992 and discontinued in 1994 due to low sales. The soda was later relaunched temporarily in 2017 to capitalize on 90s nostalgia. Crystal Pepsi was marketed as a new and unique product, different from regular Pepsi. It had a lighter and less sweet taste, was clear, caffeine-free, and made with all-natural avors and no preservatives. The goal was to capture a portion of the retail soft drink market without harming the agship Pepsi product.

WhatWasthePurposeBehindLaunching

CrystalPepsi?

ThepurposebehindlaunchingCrystalPepsiwasto offerconsumersauniqueandhealthieralternative totraditionalcolas.Intheearly1990s,therewasa growingdemandforproductsthatwereperceived ashealthierandmorenatural.Peoplewere becomingincreasinglyconsciousoftheirdietary choicesandlookingforoptionsthatalignedwith theirdesireforahealthierlifestyle.

PepsiCosawanopportunitytotapintothis emergingtrendanddecidedtointroduceCrystal Pepsi.Thegoalwastoprovidearefreshingand guilt-freesodaexperienceforconsumerswho wantedtoenjoycolawithouttheexcessive sweetnessorartificialingredientscommonlyfound intraditionalsodas.

CrystalPepsiwasdifferentfromregularcolasin severalways.Firstly,ithadalighterandlesssweet taste,makingitamoreappealingchoiceforthose whopreferredamilderflavorprofile.Secondly,it wasclearinappearance,whichwasadeparture fromthetypicalbrowncolorofcolas.This transparentlookmadeitvisuallystrikingand sparkedcuriosityamongconsumers.

CrystalPepsiwasmadewithall-naturalflavorsand didnotcontainanypreservatives.Thisappealedto health-consciousindividualswhowantedtoenjoya sodawithouttheguiltassociatedwithconsuming artificialingredients.

BylaunchingCrystalPepsi,PepsiCoaimedto captureaportionofthemarketlookingfora healthiersodaoption.Thecompanywantedtooffer consumersarefreshingandtransparentcolathat satisfiedtheirdesireforamorenaturalbeverage choice.

ConsumerreactiontoCrystalPepsiwasa mixofcuriosity,intrigue,andultimately, disappointment.WhenCrystalPepsiwas introduced,consumerswereintriguedbyits uniqueandtransparentappearance.Many peoplewerecuriousaboutwhataclearcola wouldtastelikeandwereeagertotryit. Thenoveltyfactorattractedasignificant numberofconsumerswhowereexcited aboutthisnewanddifferentsodaoption.

Crystal Pepsi faced several challenges that ultimately led to its failure in the market. Here are the reasons that led to product failure.

One of the key reasons for Crystal Pepsi's failure was the lack of a well-dened target audience. While the brand positioned itself as a healthier cola option, it failed to identify the specic group of consumers it aimed to attract. This lack of focus resulted in confusion among consumers, who were unsure if the product was intended for them.

Crystal Pepsi faced direct competition from Tab Clear, a clear cola introduced by Coca-Cola. Tab Clear was strategically marketed under the Tab brand name, avoiding the potential negative backlash associated with Coca-Cola. This move created confusion in the market and diluted Crystal Pepsi's unique selling proposition.

Crystal Pepsi was marketed as having a taste similar to regular Pepsi. However, some consumers found the avor lacking compared to their expectations. This discrepancy between the marketing promises and the actual taste of the product led to disappointment and a reluctance to repurchase.

Crystal Pepsi's marketing and positioning faced challenges. The brand tried to position itself as a healthier alternative, but this message was not effectively communicated to consumers. The marketing campaign lacked a clear and compelling message that resonated with the target audience, further contributing to the product's failure.

Crystal Pepsi had a shorter shelf life compared to traditional colas. This limited its availability and potential for widespread distribution. The shorter shelf life, combined with the lack of a clear target audience and effective marketing, hindered the product's ability to gain traction in the market.

Duringtheinitialstages,CrystalPepsi receivedpositivefeedbackfromconsumers. Manyappreciateditslighterandlesssweet taste,whichofferedarefreshingalternativeto thetraditionalcolasavailableinthemarket. Someconsumersalsolikedthatitwas caffeine-free,makingitasuitableoptionfor thosewhowantedtoavoidstimulants.

However,asmorepeopletriedCrystalPepsi, mixedreviewsstartedtoemerge.Some

consumersfeltthatthetastedidnotliveuptotheir expectations.Theyfoundtheflavortobesomewhat lackingincomparisontoregularPepsiorother colastheywereaccustomedto.Thisledto disappointmentandareluctancetorepurchasethe product.

CrystalPepsialsofacedchallengesinfindinga cleartargetaudience.Themarketingstrategyaimed topositionitasahealthieralternativetotraditional sodas.However,thispositioningwasnotwelldefined,resultinginconfusionamongconsumers. Theywerestilldeterminingwhotheproductwas intendedforandhowitdifferedfromregularPepsi.

The failure of Crystal Pepsi provides valuable marketing insights and key takeaways for businesses.

Clear and Dened Target Audience: Crystal Pepsi's failure highlights the importance of identifying and understanding the target audience. It is crucial to have a clear understanding of who the product is intended for and to tailor the marketing efforts accordingly. By dening the target audience, businesses can develop focused marketing strategies that resonate with their intended customers.

Consistent Brand Positioning: Crystal Pepsi's positioning as a healthier cola option was not effectively communicated to consumers. Consistency in brand positioning is essential to build trust and create a distinct identity in the market. Marketers should ensure that the messaging aligns with the product's attributes and deliver a consistent brand experience across all touchpoints.

Manage Expectations: Crystal Pepsi faced challenges in meeting consumers' taste expectations. Businesses should be mindful of setting accurate expectations through their marketing efforts. Transparent communication about the product's features and taste can help manage consumer expectations and avoid disappointment.

Effective Messaging: Crystal Pepsi's marketing campaign lacked a clear and compelling message. Marketers should craft impactful messaging that conveys the product's unique value proposition and resonates with the target audience. It is essential to communicate the product's benets concisely and persuasively to capture consumers' attention.

Adaptability and Agility: Crystal Pepsi faced competition from Tab Clear, which created confusion in the market. Businesses should be adaptable and agile to respond to market changes and competition effectively. Regular monitoring of the market landscape and competitor activities can help businesses make timely adjustments to their marketing strategies.

Market Research and Testing: Conducting thorough market research and testing can provide valuable insights into consumer preferences and potential barriers to adoption. Businesses should invest in market research and conduct product testing to gather feedback and make informed decisions before launching a new product.

What

Is The Best Crypto Trading Bot for Beginners?

Cryptocurrency trading has become increasingly popular in recent years, with more and more people looking to invest in digital assets. However, the volatile nature of the crypto market can make it challenging for beginners to navigate. This is where crypto trading bots come in handy. These automated software programs can help traders make informed decisions and execute trades quickly and efficiently.

WHY USE CRYPTO TRADING BOTS?

Cryptotradingbotsaredesignedtoanalyzemarket data,identifytradingopportunities,andexecutetrades basedonpredeterminedstrategies.Theycanoperate 24/7,continuouslymonitoringthemarketandmaking tradesevenwhenthetraderisoffline.Thiscanbe particularlyusefulforbeginnerswhomaynothave thetimeorexpertisetomonitorthemarketandmake tradesmanuallyconstantly.

However,withsomanycryptotradingbotsavailable onthemarket,itcanbeoverwhelmingforbeginners tochoosetherightone.Inthisarticle,we'llexplore whatthebest-automatedcryptotradingplatformfor beginnersis,takingintoaccountfactorssuchasease ofuse,features,andpricing.

Here are some Crypto trading platforms for Beginners:

1.3Commas

3Commasisanotherpopularcryptotradingbotthatiswidely usedbybothbeginnersandexperiencedtraders.Itoffersauserfriendlyinterfaceandavarietyoftradingstrategies,including gridtrading,dollarcostaveraging,andtrailingstoploss.

Oneofthestandoutfeaturesof3Commasisitssocialtrading feature,whichallowsuserstocopythetradesofsuccessful traders.Thiscanbeparticularlyusefulforbeginnerswhoarestill learningandmaynothavetheconfidencetodeveloptheirown tradingstrategies.

3Commassupportsmultipleexchanges,includingBinance, CoinbasePro,andKraken.Itoffersafreeplanwithlimited featuresandpaidplansstartingat$22permonth.

2.Cryptohopper

Cryptohopperisapopularcryptotradingbotthatisknownforits user-friendlyinterfaceandpowerfulfeatures.Itoffersawide rangeoftechnicalanalysisindicators,backtestingcapabilities, andcustomizabletradingstrategies.Cryptohoppersupports multipleexchanges,includingBinance,CoinbasePro,and Kraken,makingitaversatileoptionforbeginners.

OneofthestandoutfeaturesofCryptohopperisits comprehensivebacktestingtool,whichallowsuserstotesttheir tradingstrategiesonhistoricaldatabeforedeployingtheminthe livemarket.Thiscanbeparticularlyusefulforbeginnerswho arestilllearningandexperimentingwithdifferentstrategies.

Cryptohopperoffersafreetrialandarangeofpaidplansstarting at$19permonth,makingitanaffordableoptionforbeginners.

3.Shrimpy

Shrimpyisacryptotradingbotthatisdesignedtobebeginnerfriendlywhilestillofferingpowerfulfeatures.Itoffersarangeof pre-builttradingstrategies,aswellastheabilitytocreatecustom strategiesusingitsstrategybuilder

Shrimpyisoftenconsideredoneofthebest automatedcryptotradingplatformsforbeginnersdue toitsuser-friendlyinterfaceandcomprehensive features.

OneofthestandoutfeaturesofShrimpyisits portfoliomanagementtools,whichallowusersto easilymanagetheircryptoportfoliosacrossmultiple exchanges.Shrimpyalsooffersbacktesting capabilitiesandadvancedordertypes,suchasstoplossandtake-profitorders.

Shrimpysupportsmultipleexchanges,including Binance,CoinbasePro,andKraken.Itoffersafree planwithlimitedfeaturesandpaidplansstartingat $19permonth.

4.Haasbot

Haasbotisapopularcryptotradingbotthatisknown foritsadvancedfeaturesandcustomizabletrading strategies.Itoffersawiderangeoftechnicalanalysis indicators,backtestingcapabilities,andtheabilityto createcustomindicatorsandstrategiesusingtheir scriptinglanguage.

OneofthestandoutfeaturesofHaasbotisits advancedordertypes,whichincludeicebergorders andtrailingstop-lossorders.Thiscanbeparticularly usefulforadvancedtraderswhoarelookingto implementmorecomplextradingstrategies.

Haasbotsupportsmultipleexchanges,including Binance,CoinbasePro,andKraken.Itoffersafree trialandpaidplansstartingat$22permonth.

5.Zignaly

Zignalyisacryptotradingbotthatisdesignedtobe user-friendlywhilestillofferingpowerfulfeatures.It offersarangeofpre-builttradingstrategies,aswell astheabilitytocreatecustomstrategiesusingits strategybuilder

OneofthestandoutfeaturesofZignalyisitssocial tradingfeature,whichallowsuserstocopythetrades ofsuccessfultraders.Thiscanbeparticularlyuseful forbeginnerswhoarestilllearningandmaynothave theconfidencetodeveloptheirowntradingstrategies.

Zignalysupportsmultipleexchanges,including Binance,CoinbasePro,andKraken.Itoffersafree planwithlimitedfeaturesandpaidplansstartingat $12permonth.

Choosing the Right Crypto Trading Bot

When choosing a crypto trading bot, it’s important to consider your trading experience, budget, and specific needs. Beginners may want to prioritize userfriendliness and ease of use, while more experienced traders may be looking for advanced features and customization options.

It’s also important to consider the fees associated with each trading bot, as well as the exchanges they support. Some trading bots may offer free plans with limited features, while others may require a paid subscription.

Ultimately, the best crypto trading bot for beginners will depend on your individual needs and preferences. It’s always a good idea to do your research, read reviews, and potentially try out a few different trading bots before committing to one.

conclusion

Crypto trading bots can be a valuable tool for beginners and experienced traders alike, offering automated trading capabilities, advanced features, and the ability to execute trades quickly and efficiently. While there are many crypto trading bots available on the market, some of the best options for beginners include Cryptohopper, 3Commas, Shrimpy, Haasbot, and Zignaly.

When choosing a crypto trading bot, it’s important to consider factors such as ease of use, features, pricing, and the exchanges they support. Additionally, it’s always a good idea to practice with a demo account or a small amount of capital before committing larger sums to automated trading.

Ultimately, the key to successful crypto trading is to educate yourself, develop a sound trading strategy, and use the right tools and resources to execute your trades effectively.