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r o m E d i t o r ’ s D e s k
GreetingsfromTheEnterpriseWorld!
Inthismonth'sissue,titled"MostInfluentialBusinessLeadersToWatchin2024,"weembarkon anexcitingjourneytospotlightthevisionaries,innovators,anddisruptorswhoareshapingthe futureofglobalbusiness.Aswenavigatethroughtheever-changinglandscapeof entrepreneurshipandcorporateleadership,webringtolightthestoriesandstrategiesof individualswhoaremakingasignificantimpactontheirindustriesandbeyond.
Intoday'sfast-pacedanddynamicbusinessenvironment,influentialleadersplayacrucialrolein drivinginnovation,fosteringgrowth,andshapingthedirectionofentireindustries.From implementinggroundbreakingtechnologiestochampioningsustainabilityinitiatives,these leadersareredefiningtheboundariesofwhatispossibleandinspiringotherstofollowintheir footsteps.
Throughinsightfulinterviews,thought-provokingprofiles,andcomprehensiveanalysis,wedelve intothemindsoftheseinfluentialleaders,gainingvaluableinsightsintotheirleadership philosophies,strategicvisions,andthechallengestheyfaceinanincreasinglycompetitive marketplace.
AtTheEnterpriseWorld,wearecommittedtocelebratingtheachievementsoftheseinfluential leadersandprovidingourreaderswithaplatformtolearn,grow,andbeinspired.Webelievethat byshowcasingthestoriesoftheseremarkableindividuals,wecaninspireanewgenerationof leadersandentrepreneurstodrivepositivechangeandcreateabrighterfutureforall.
Thankyouforjoiningusonthisjourneyasweshineaspotlighton"MostInfluentialBusiness LeadersToWatchin2024."Together,letuscelebratethepowerofvisionaryleadershipandthe transformativeimpactithasontheworldofbusiness.
Shalmali W.Forthecoverreadabout-
Varunimplementsaleadershipphilosophyfocusedoninspiringand motivatingtheworkforce.HecommunicatescloselywithCEOsandsenior management,ensuringtheirmotivationandactiveengagementwith employeestocultivateapositiveandproductiveworkenvironment.Varun believesinleadingbyexample,embodyingthevaluesandprincipleshe expectsfromtheteam,fosteringdedication,integrity,andastrongworkethic.
Transparencyandopencommunicationarepivotalinhisleadershipapproach, coupledwithsettingcleargoalsandexpectations.Varunemphasizesthe significanceofclearlydefiningrolesandresponsibilities,empowering employeesasmastersofexecution.Recognizingandappreciating achievements,regardlessoftheirscale,isanotherkeyaspect,contributingtoa cultureofrecognitionthatboostsmorale.
Aboveall,Varununderscorestheimportanceofemphasizingasenseof purpose.

Varun Chaudhary 12
Top 10 Finance Companies in New York
7 Questions to Ask a Professional Photographer Before Hiring
Haunted by Disappointment: The Rise and Fall of Burger King's Halloween Whopper
upshot
24 article
34 Review Superhuman Review
case study
38
46



VARUN CHAUDHARY




ENTREPRENEURSHIP:Actively contribute,innovate,andseeproblemsas opportunities.Takecalculatedrisks.
HUMILITY:Embraceactivelisteningand letyourworkspeakforyou.
SOCIALRESPONSIBILITY:Contribute personaltime,urgeothers,andbesensitive todiversebackgrounds.
DELIVERTHEPROMISE:Strivefor ambitiousgoals,bedependable,and communicatetransparently
TEAMWORK&RESPONSIBILITY: Promoteeffectivecollaboration,discourage protectionism,andprioritizecollective success.
RESPECTFORINDIVIDUAL:Be punctual,courteous,andappreciative. Rewardteammemberssuitably
LEARNING:Continuouslyimproveby learningfromexperiencesandseeking feedback.
CG Corp Global navigates its path to success with a set of unwavering core values:


InsightsIntoIndia'sThrivingFMCGSector
AsaseasonedbusinessleaderintheFMCGindustryin India,Varunoffersacomprehensiveoverviewofthesector's dynamiclandscape.Accordingtohim,thefoodprocessing industryhasemergedasakeydriverofthecountry's economy,showcasingremarkablegrowthandcontributing significantlytotheGrossDomesticProduct(GDP).Varun highlightstheindustry'spivotalrolewithintheagricultural valuechain,consistentlydemonstratingrobustgrowth.
Underliningitsimpactonemploymentgeneration,Varun emphasizesthatthefoodprocessingsectorcaterstoboth skilledandunskilledlaborsegments,providing opportunitiesacrossvarioussupplychainstages.
Recognizingitsstrategicimportance,theIndiangovernment hasintroducedinitiativessuchas"MakeinIndia"andthe "PradhanMantriKisanSAMPADAYojana"tostimulate investmentandmodernizationinthesector
Varunfurthershedslightontheindustry'sfocusonvalue additionandpreservation,whichiscrucialforenhancing thevalueofagriculturalproduce,minimizingwastage,and employingeffectivefoodpreservationtechniques.The diverseproductrange,spanningfruitsandvegetables,dairy products,meatandpoultry,grains,confectionery,and beverages,reflectsIndia'sabundantagriculturalresources andcapacitytomeetvariousconsumerneeds.
Highlightingtheinternationaldimension,Varunnotesthe increasingexportopportunitiesforIndianfoodproducts, drivenbytheindustry'sadherencetointernationalquality standards.Despitethisgrowth,heacknowledgesthe challengesfacedbythesector,includinginadequate infrastructure,regulatorycomplexities,supplychain inefficiencies,andlimitedaccesstotechnologyandskilled labor.Varununderscorestheimportanceofaddressingthese challengesforsustainedgrowthandtheindustry'slong-term sustainability.
VisionToSuccess
Varunbelievesinfocusingonsimplicity andfundamentalvalues.Theoverarching philosophycentersonupholdinghuman dignitywithoutdiscriminationwhile creatingvalueforcustomersandthenation throughglobalservicesandproducts.The industriesrepresentedbyCGCorpGlobal holdimmensesignificance,fostering linkagesandsynergiesamongtheprimary (agriculture),secondary(industry),and tertiary(R&DinAgro-processing)sectors oftheeconomy
Varun,mainlysteeringCGFoods,the FMCGarm,envisionsmakingWAIWAIa householdnameacrossNorth,South,and WestIndia.Hisforward-lookingvision extendstothecompany'splanstogopublic withanInitialPublicOffering(IPO)by 2025.Theaspirationincludesachievinga remarkablemilestonewithaprojected turnoverof2000croresinthenearfuture, underliningVarun'svisionaryleadership approach.
MentorshipWisdom
Varunsharesafundamentalpieceofadvice foraspiringleaders.Heemphasizesthat businessesarepeoplecarryingoutideas, regardlessoftheirscale.Varunencourages youngmindstocherishandnurturetheir ideas,whethersmallorbigandtoneverlet themgotowaste.Heurgesthemtobe ambitiousandcommittotheiraspirations, eveninthefaceofinevitablechallenges.



Top 10 Finance Companies in New York
The nancial sector is the heart of an economy. For an economy to function, a stable nancial economy is imperative. The nance market in the US is projected to reach US$ 0.58 Billion in 2022. The total revenue is expected to show an annual growth rate of 11.46% CAGR. It resulted in a projected market volume of US$ 1.08 bn by 2027. Wall Street itself depicts New York to be the nance hub. It is the most powerful city in nance. In the year 2022, almost 25% of Sequoia’s investments were in Fintech. Tiger Global closed 79 rounds of investment whereas Andreessen Horowitz closed 46 ntech clients. In this article, we will look at the top 10 nance companies in New York:

1.
J. P. MORGAN
Headquarters: New York
Founded: 1799
Size: 10,000+ employees
Revenue: $8.3 Billion
J. P. Morgan has been engaged in the nance segment for 200 years and is at the top consistently. It has been an important guiding light for businesses and markets to make it big in terms of nance. The company on-boards other companies around the world too for providing the best solutions to suit the demands of the clients.
2.
MERRILL LYNCH
Headquarters: New York
Founded: 1820
Size: 10,000+ employees
Merrill Lynch is one of the world's most prominent wealth management rms. Merrill Lynch nancial advisors combine an in-depth knowledge of concepts and boast expertise in the customers' needs and doubts. It enables the customers to be at peace regarding nancial matters. The company grew to fame on the strength of its network of nancial advisors.


3.
BANK OF AMERICA
Headquarters: Charlotte, NY
Founded: 1904
Size: 10,000+ employees
Revenue: $10+ Billion
Bank of America is one of the world’s most brilliant banks. It offers a range of services to its customers like investing, banking, asset management, and nancial risk management products and services. It is for individuals, small and middle-market enterprises, and large corporations. 69 million clients get to experience the exceptional services provided by the organization. The company is a worldwide leader with 15,000 Automated Teller Machines (ATMs) and 57 million veried digital bank users.
4.
BNY MELLON
Headquarters: New York
Founded: 1784
Size: 10,000+ employees
With a presence in 35 countries, BNY Mellon provides extensive investment and wealth management services. It is a global investment rm committed to assisting clients with any nancial needs. It is recognized as the world’s largest custodian bank and Security Services Company. As of 2023, the organization boasts $1.8 trillion in assets management and $45.7 trillion in assets under custody as of 2023. The Financial Stability Board considers it a systematically important bank.


5.
AMERICAN EXPRESS
Headquarters: New York
Founded: 1850
Size: 10,000+ employees
Revenue: $11.74 Billion
The American Express bank specializes in payment cards. Stationed at 200 Vesey Street, it is famously known as American Express Tower. AMEX cards are primarily categorized as green, gold, platinum, and black with a higher rank indicating a high priority level. According to the purchase volume, AMEX is the fourth largest card network globally behind China UnionPay, Visa, and Mastercard. It had 133.3 million cards in force worldwide as of December 31, 2022.
6.
MORGAN STANLEY
Headquarters: New York
Founded: 1935
Size: 10,000+ employees
Revenue: $14.8 Billion
This is a multinational investment management and nancial services company located in Midtown Manhattan. The company takes pride in its presence in 41 countries with an employee count of more than 75,000. The organization came into existence in response to the Glass-Steagall Act that required the splitting of American commercial and investment banking businesses. The company operated with a 24% market share in public offerings and private placements.


7.
GOLDMAN SACHS
Headquarters: New York
Founded: 1869
Size: 10,000+ employees
Revenue: $12.93 billion
It is the second-largest investment bank in the world by revenue. It is ranked 55th on the Fortune 500 list of the largest United States Corporations considering the total revenue growth. It offers services like investment banking in the form of advisory for mergers and acquisitions, restructuring, securities underwriting, prime brokerage, asset management, and wealth management. It is a pioneer in the market for many types of nancial products and provides clearing and custodian banking services.
CITI
Headquarters: New York
Founded: 1812
Size: 10,000+ employees
Revenue: $4.3 billion
Citi has had a certain inuence on the market since 200 years of its legacy. In 1998, the company was formed by the merger of Citicorp, the bank holding company, and Travelers in 1998. Citigroup is the third largest banking institution in the United States by assets as compared to its competitors. It has its operations in over 160 countries and transacts in 100 different currencies. The client base goes up to 200 million customers which inclusion of some celebrated brands in various industries, sectors, businesses, and governments.


9.
FIDELITY INVESTMENTS
Headquarters: Massachusetts
Founded: 1946
Size: 70,000 employees
Revenue: $24 Billion
An American multinational nancial services, it is considered one of the largest asset managers in the world. The company operates a brokerage rm, manages mutual funds, provides fund distribution, provides investment consultation, retirement services, index funds, asset custody, and wealth management. Its largest equity mutual fund is Fidelity Contrafund, which has $107.4 billion in assets. This makes the rm the largest non-indexed fund in the U.S. and the largest fund managed by an individual.
10.
CAPITAL GROUP
Headquarters: Los Angeles
Founded: 1931
Size: 7500 employees
Revenue: $7.6 Billion
With over $2.6 trillion in assets under management, Capital Group is counted as the world’s largest and oldest investment management operation. It has ofces in Asia, America, Australia, and Europe. It offers products focused on active management, including more than 40 mutual funds through its subsidiary, American Funds Distributors, and individually operated accounts as well. The company has 36 mutual funds that operate under its American funds banner and has about $1.9 trillion under management. Among these funds, the Growth Fund of America was one of the best actively-handled funds as of 2020 with around $150 billion.


Conclusion:
New York City is the epicenter of nance in America.

It got the honor despite Philadelphia having a rst-mover advantage. It became the leader in American nance after the Second Bank of the United States failed to renew its charter in 1836. The turning point was realizing the dominance of Philadelphia’s security exchange market. Such incidents have made it easier for the city to achieve more and more as it got the friction to move forward constantly.



5.Canyouexplainyourworkflow?
Understandingaphotographer’s workflowiscrucialfromtheplanning stagestothedeliveryofyourimages. Inquireabouthowtheyhandle consultations,communication,image selection,editingprocessanddelivery timelines.Makesurethattheirwork processalignswithyourexpectations anddeadlines.
6.Whatareyourrates,andwhat servicesareincluded?
Whilefindingaphotographerwhofits withinyourbudgetisimportant,it’s equallyessentialtounderstandwhat servicesareincludedintheirofferings. Dotheyprovideretouchingorediting?
Willtheyoffercopiesorprinted photographs?Dotheycareforthe photographs?It’simportanttoclarify allthecost-relatedaspectsearlyonto avoidanychargesor misunderstandings.

7.Canyouprovideanyreferencesortestimonialsfromclients?
AreputablephotographerinCronullaoranyotherplaceshouldbeabletoprovide referencesortestimonialsfromclients.Reachouttothesereferences.Inquire abouttheirexperiencesworkingwiththephotographer Thiswillgiveyouinsights intotheirprofessionalism,communicationskills,reliabilityandoverallclient satisfaction.



“Youarewhatyoueat..”isabeliefthatmade Kellogg’soneofthemostpopularchoicesfor Americansinthebreakfast.SetupbybrothersWill KeithKelloggandDrJohnHarveyKellogginyear 1870’s,Kelloggdiscovereddifferentwaystotocook andcrushwheatandmadeitmorepalatablewithout losingitsnutritionalvalue.Thebrandprovedthat makingcerealandfeedingittomillionsofpeopleis notatalldifficultthingtoexecute.Thecompany decidedtogoonestepaheadbyproducingBreakfast Matesforbusyfamiliesinwhichthereareworking parentsandsavetheirtime.However,thecompany failedmiserablyandturnedouttobeadisaster.Do youwanttoknowthestorybehindthis?Explorethe sameinthisarticle.



OverviewoftheProduct:
TheHalloweenWhopperwasalimited-timeburgerintroducedbyBurgerKingspecificallyfortheHalloweenseason.What madeitstandoutwasitsblackbun,leavingthetypicalbrownbunsfoundonmostburgers.Theblackcolorwasachievedby incorporatingA.1.Steaksauceintothedough,givingthebunadistinctflavorandaspookylook,whichwasfittingforthe Halloweentheme.Thisnoveltyfactorattractedalotofattention,andmanypeoplewereeagertotryitduetoitsuniqueness comparedtoregularburgers.
TraditionalAdvertising, Social Media, Digital Marketing, Influencer Marketing, In-Store Promotions, Public Relations
TheHalloweenWhopperwascreatedbyBurgerKingin2015tojoininthe Halloweenfestivitiesandattractmorecustomers.Itmadetheburgerspecial bygivingitablackbunflavoredwithA.1.Steaksauce,makingitlook spooky.Itwantedtoexcitepeoplewithauniquemenuitemthatmatchedthe Halloweenvibe.Byofferingthislimited-timeburger,thecompanywanted peopletotalkanddrawattentiontotheirbrandduringtheholidayseason.
TheHalloweenWhopperwasn'tjustaboutsellingburgersduringHalloween. ItwasalsoBurgerKing'swayofstandingoutfromotherfast-foodplaces.By makingaburgerwithablackbun,itwantedtocatchpeople'sattentionand showthebrandiscreativeanddifferent.
Plus,thespookyburgerwasperfectforsocialmedia.Peoplelovedsharing picturesofitonline,whichhelpedspreadthewordaboutBurgerKingeven more.So,besidesboostingsales,theHalloweenWhopperwasawayforitto connectwithcustomersandgeteveryoneexcitedaboutHalloween.
TheHalloweenWhopper,introducedbyBurgerKinginOctober2015,wasalimitedtimeofferingdesignedtocelebratetheHalloweenseason.Itskeyfeaturesinclude:
BlackBun:
Themostwell-knownfeatureoftheHalloweenWhopperwasitsblackbun, whichwasfilledwithA.1.Steaksauce.Thisuniqueandvisuallyoutstanding bungavetheburgeraspookyappearance,perfectforHalloween.
A.1.Flavor:
TheblackbunoftheHalloweenWhopperwasn'tjustforshow; italsoaddedaboldandsavoryflavortotheburger Thisextra flavormadetheHalloweenWhoppertasteevenbetterandmade itdifferentfromotherthingsyoucaneatatBurgerKing.
Limited-TimeAvailability:
Likemanyseasonalofferings,theHalloweenWhopper wasavailableforalimitedtimeonlyinOctober This madepeoplefeelliketheyhadtotrytheburgerquickly beforeitwasgonefromthemenu,whichgotthem excitedandeagertotasteit.
PromotionalCampaign:
BurgerKing'sHalloweenWhopperwaspart ofapromotionalcampaignaimedatprofiting fromtheHalloweenholiday Theburger's uniqueappearanceandflavorwere highlightedinadvertisingandmarketing materialsattractingcustomerstotrythe limited-timeoffering.
EngagementonSocialMedia:
ThecoollookoftheHalloweenWhopper madepeoplewanttoshareitonsocialmedia. Theytookpicturesandwrotereviewsaboutit online,spreadingthewordevenmoreand bringingfansofthebrandtogether

Overall,theHalloweenWhopperwasacreativeand attention-grabbingadditiontoBurgerKing'smenu, designedtocelebratetheHalloweenseasonand engagecustomerswithitsuniquefeaturesandflavors.



1 2 3 4 5
TheconsumerreactiontoBurgerKing'sHalloweenWhopperwasmixed,withsomecustomersintriguedbyitsunique appearanceandflavor,whileothersfounditoff-putting.
CuriosityandIntrigue:LotsofpeoplewereinterestedintryingtheHalloweenWhopperbecauseithadauniqueblack bunandspecialA.1.Steaksauceinside.Theburger'sdifferentlookcaughtpeople'sattentionandmadethemcurious totasteit.
MixedReviewsonFlavor:SomepeoplelikedthetasteoftheHalloweenWhopperbecauseoftheA.1.Steaksauce flavorinthebun.ThecompanythoughtitaddedsomethingspecialtotheclassicWhoppertaste.Butforothers,the flavorwastoodifferentorstrong,sotheydidn'tenjoyitasmuch.
VisualAppeal:TheHalloweenWhopperlookedcoolwithitsblackbun,solotsofpeoplesharedpicturesofitonsocial media.Thismadeeveryonetalkaboutitandgotpeopleexcitedtotryit.
Limited-TimeAvailability:Justlikeotherspecialmenuitemsthatcomeandgo,theHalloweenWhopperwasonly aroundforashorttime.Thismadesomepeoplewanttotryitquicklybeforeitwasgone,butitmighthavemade othershesitatebecausetheyknewitwouldn'tbeavailableforlong.
MarketingandPromotion:BurgerKing'smarketingandpromotionoftheHalloweenWhopperplayedamajorrole inshapingconsumerviews.Theburgerwasheavilypromotedthroughadvertising,socialmedia,andin-storedisplays, creatingexcitementanddrivingsalesduringtheHalloweenseason.
TheHalloweenWhopperwascreatedbyBurgerKingin2015tojoinin theHalloweenfestivitiesandattractmorecustomers.Itmadetheburger specialbygivingitablackbunflavoredwithA.1.Steaksauce,makingit lookspooky.Itwantedtoexcitepeoplewithauniquemenuitemthat matchedtheHalloweenvibe.Byofferingthislimited-timeburger,the companywantedpeopletotalkanddrawattentiontotheirbrandduring theholidayseason.
TheHalloweenWhopperwasn'tjustaboutsellingburgersduring Halloween.ItwasalsoBurgerKing'swayofstandingoutfromotherfastfoodplaces.Bymakingaburgerwithablackbun,itwantedtocatch people'sattentionandshowthebrandiscreativeanddifferent.
Plus,thespookyburgerwasperfectforsocialmedia.Peoplelovedsharing picturesofitonline,whichhelpedspreadthewordaboutBurgerKing evenmore.So,besidesboostingsales,theHalloweenWhopperwasaway forittoconnectwithcustomersandgeteveryoneexcitedabout Halloween.
TheBurgerKingHalloween Whopperfacedseveralchallengesandcriticismsthatcontributedtoitsperceivedfailure:
UnusualAppearance:
Theblackbunmadesomepeoplewaryaboutitssafetyand unappetizingtotry.
TasteandFlavor:
ThestrongtasteofA.1.Steaksaucedidn'tsitwellwith everyone,leavingsomedisappointedwiththeburger.

HealthConcerns:
Usingfoodcoloringtomakethebunblackraisedhealth worries,especiallyforthosewithdietaryrestrictions.
LimitedAvailability:
BeingavailableonlyduringHalloweenrestricteditsreachand preventeditfrombecomingapopularitem.
MarketingMissteps:
BurgerKing'smarketingfailedtoaddressconcernsorhighlight theburger'sappeal,leadingtouncertaintyamongcustomers.
Ÿ BalanceUniquenesswithTaste: Havingsomethingnewanddifferentcangrabpeople'sinterest,butwhatmattersisifit tastesgood.Evenifsomethinglookscool,ifitdoesn'ttastegreat,peoplewon'tlikeit.So,makingsureaproductis deliciousissuperimportantforitssuccess.
Ÿ ConsiderConsumerPreferences:Understandingconsumerpreferencesandtastesisessentialwhenintroducingnew menuitems.Conductingmarketresearchandgatheringfeedbackcanhelpidentifypotentialconcernsorreservationsthat consumersmayhaveabouttheproduct.
Ÿ CommunicateClearly:Clearandtransparentcommunicationisessential,especiallywhenintroducingunusualor innovativeproducts.Addressinganyconcernsorquestionshonestlycanhelpeaseconsumerhesitationsandbuildtrustin thebrand.
Ÿ ManageExpectations: Makesuretotellcustomersexactlywhattheycanexpectfromtheproductinadvertisementsand promotions.It'simportantnottomakeitsoundbetterthanitisbecausethencustomersmightbedisappointedwhenthey tryit.Justbehonestaboutwhattheproductislike,socustomersknowwhatthey'regetting.

Ÿ TestandIterate:Testingtheproductthoroughlybeforeit'savailabletoeveryonecanhelpfixanyproblemsbeforethey becomebiggerissues.Gettingfeedbackfromsmallgroupsofpeoplewhotrytheproductfirstcangiveimportant informationaboutwhatneedstobechangedorimproved.
Ÿ TimingandAvailability:Considerthetimingandavailabilityoftheproductlaunchcarefully.Takeadvantageof seasonalorevent-basedopportunities,butensurethat,theproduct'savailabilityalignswithconsumerdemandand preferences.
Ÿ AdaptabilityandFlexibility:Bepreparedtoadaptandadjustmarketingstrategiesbasedonconsumerfeedbackand markettrends.Flexibilityandresponsivenessarecriticalfordirectingunexpectedchallengesoraddressingchanging consumerpreferences.
Intheend,BurgerKing'sHalloweenWhopperdidn'ttaste goodtoeveryone,eventhoughitlookedinteresting.This remindsusthatwhilebeingdifferentisneat,havinggoodtaste iscrucial.BurgerKingandothercompaniescanlearnfrom thisbypayingattentiontowhatcustomersenjoyandbeing honestabouttheirproducts.EventhoughtheHalloween Whopperdidn'tdogreat,ittaughtvaluablelessonsabout creatingthingspeopleenjoy.
Overview:
SuperhumanisaspecialemailservicecreatedbyRahul Vohrain2015.Rahulwantedtomakeemailsbetter.He usedhisexperienceingaminganddesigntochangehow peopleuseemails.Superhumanisknownforbeing differentandcoolbecauseitmakessendingandgetting emailsfasterandeasier.It'slikeanupgradeforyour emailexperience.
Superhumanislikeanemailservicethatusessmart technologyanddesign.It'smadetogiveyouasuper-fast andeasywaytodealwithemails.Youcanuseshortcuts onyourkeyboardandcleverautomationtomakeyour emailworksmoothly.Ithelpsyougetthingsdonequickly andmakesmanagingyourmessagessuper-fast.
Superhumancareabouthowthingslookandwantto makesureeverythingissimpleandeasytouse.Theyuse
smartcomputerfeatures,likeartificialintelligence,to helporganizeyouremails.It'slikehavingahelpertosort andprioritizeyourmessages,soyoucanfocusonwhat's important.Superhumanwantstogiveyoumoretimeby makingemailmanagementquickandeasy.
Superhumanislikeaspecialandfancyemailservicethat noteveryonecanuse.Youneedaninvitationtojoin, whichmakesitfeelexclusiveandcool.Peoplewhouseit likethatit'snotforeveryone–it'slikehavingsomething specialandhigh-qualityjustforthem.Superhumanwants togiveusersagreatandtop-levelexperience.
Sinceitstartedin2015,Superhumanhasbeengetting betterbasedonwhatuserssayandastechnology changes.ThepersonbehindSuperhuman,RahulVohra, wantstomakeemailsdifferentandbetter.Itiscommitted tomakingaproductthatchangeshowpeopleusetheir emailandmakesitamoreenjoyableexperience.
Pros and Cons of Superhuman:
Customer Reviews:
“Veryhigh-qualityandefficientappacrossiOSandMacOS”
OnMac:thebestthingisakeyboard-centricapproachtoeverythingwhichmakesanyactionsuper-fast andeasilyaccessible.Also,thisistheONLYemailclientIknowthatallowsyoutonavigatebetweenthe emailsinathread,andexpandandcollapsethem-allusingyourkeyboard.I'vedreamedaboutthissinceI useditintheGmailwebappalongtimeago.
OniOS:anemailthreaddisplayedasachatisjustawesome.Afamiliarcommandbarisaccessiblevia swipedown,andalsoasuitableactiontoolbaratthebottom-veryconvenient.FullGmaillabelsupportis rareonmobiletoo.
"Incredibleemailexperience”
I am someone who absolutely hates email - I have wrestled with being up to date for a decade on email...untilItriedSuperhuman.Thedesktopisespeciallyamazingwiththeeaseofuseofthecommand shortcuts - the product is so well designed, that it is as if the creators tapped unique human behavioral insights to create an ideal app. It is almost like email is a fun game - and finally, one I can win. I use Superhuman5-6timesadayinsteadofwhenIwouldcheckemailonceortwiceadaymaxwithoutit.
"DoestheJobofClearingtheInbox"
Idolikethefollow-up/reminderfeaturethemost.Ihatelettingthingsfallthroughthecracks,soI'dendup keepingemailsinmyinboxtofollowuponlater,butthenjustforgettingaboutthembecausetherewereso many WithSuperhuman,IcanpusheveryemailIneedtofollowupontoacertainpointinthefuturesoit's outofmywayandoffmyshoulders.It'sonlytherewhenIneedittobe.
IuseSuperhumaneveryday,butIfindIneedtogobacktoOutlook.comafewtimesadaytousecontacts,and thecalendar,andtoseecertainattachments,like.emlfiles.IunderstandSuperhumanisanemailclient,butI domisstheintegrationofMicrosoftOfficeproductssometimesandcannotentirelycutthecord.
FAQs
1.WhatisSuperhuman?
Ans:
Superhumanisanemailplatformdesignedtoenhanceyouremailexperience.Itfocuseson makingemailfaster,moreefficient,andenjoyablebyincorporatingcutting-edgetechnologyand thoughtfuldesign.
2.HowisSuperhumandifferentfromotheremailservices?
Ans:
Superhumanstandsoutforitsemphasisonspeed,user-friendlydesign,andexclusiveinvitationonlymodel.Itutilizeskeyboardshortcuts,smartautomation,andAI-drivenfeaturesto streamlinetheemailworkflowandprovideatop-tierexperience.
3.WhySuperhumanisconsideredexclusive?
Ans:
Superhumanoperatesonaninvitation-onlymodel,makingitaccessibletoalimiteduserbase. Thisexclusivitycontributestoitsreputationasapremiumemailservice,attractinguserswho valuebothfunctionalityandacurated,andhigh-qualityexperience.
4.HowdoesSuperhumanuseAIinemailmanagement?
Ans:
SuperhumanincorporatesAI-drivenfeatures,suchasadvancedemailfilteringandprioritization, tohelpusersfocusonimportantmessages.Thisintelligentsystemassistsinorganizingemails, makingtheoverallemailexperiencemoreefficient.
5.WhoisRahulVohra,andwhatishisvisionforSuperhuman?
Ans:
RahulVohraisthefounderofSuperhuman.Hisvisioninvolveschallengingthetraditionalway peopleinteractwithemails.HeiscommittedtorefiningSuperhumanbasedonuserfeedback andtechnologicaladvancements,aimingtoredefinetheemailexperienceforusers.
