Most Influential Business Leaders To Watch in 2024

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A P A C E D I T I O N | M A R C H 2 0 2 4 CaseStudy Haunted by Disappointment: The Rise and Fall of Burger King's Halloween Whoppe Varun Chaudhary MD CG Corp Global Top10 Finance Companies in New York Article 7 Questions to Ask a Professional Photographer Before Hiring Product Review Superhuman Review Mastermind Maven Unleashing Boundless Creativity A Versatile All-Rounder Hustling with Big Ideas! MostInfluential Business Leaders To Watch Out For - 2024 #

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GreetingsfromTheEnterpriseWorld!

Inthismonth'sissue,titled"MostInfluentialBusinessLeadersToWatchin2024,"weembarkon anexcitingjourneytospotlightthevisionaries,innovators,anddisruptorswhoareshapingthe futureofglobalbusiness.Aswenavigatethroughtheever-changinglandscapeof entrepreneurshipandcorporateleadership,webringtolightthestoriesandstrategiesof individualswhoaremakingasignificantimpactontheirindustriesandbeyond.

Intoday'sfast-pacedanddynamicbusinessenvironment,influentialleadersplayacrucialrolein drivinginnovation,fosteringgrowth,andshapingthedirectionofentireindustries.From implementinggroundbreakingtechnologiestochampioningsustainabilityinitiatives,these leadersareredefiningtheboundariesofwhatispossibleandinspiringotherstofollowintheir footsteps.

Throughinsightfulinterviews,thought-provokingprofiles,andcomprehensiveanalysis,wedelve intothemindsoftheseinfluentialleaders,gainingvaluableinsightsintotheirleadership philosophies,strategicvisions,andthechallengestheyfaceinanincreasinglycompetitive marketplace.

AtTheEnterpriseWorld,wearecommittedtocelebratingtheachievementsoftheseinfluential leadersandprovidingourreaderswithaplatformtolearn,grow,andbeinspired.Webelievethat byshowcasingthestoriesoftheseremarkableindividuals,wecaninspireanewgenerationof leadersandentrepreneurstodrivepositivechangeandcreateabrighterfutureforall.

Thankyouforjoiningusonthisjourneyasweshineaspotlighton"MostInfluentialBusiness LeadersToWatchin2024."Together,letuscelebratethepowerofvisionaryleadershipandthe transformativeimpactithasontheworldofbusiness.

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Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. The Enterprise World Publisher Suchita P. James H. Prathamesh K. Sankalp K. Creative Content Editor Marketing Coordinator (APAC) PR & Marketing Coordinator Business Development Executive Creative Design Head Narendra S. Amanda V. Social Media Manager Digital Circulation Manager editors@theentetpriseworld.com For Editorial Concerns: sales@theenterpriseworld.com For Sales & Branding Enquiries: info@theenterpriseworld.com For Subscription: Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057 Follow Us On: Shalmali W. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Aparna S. Graphic Designer

Forthecoverreadabout-

Varunimplementsaleadershipphilosophyfocusedoninspiringand motivatingtheworkforce.HecommunicatescloselywithCEOsandsenior management,ensuringtheirmotivationandactiveengagementwith employeestocultivateapositiveandproductiveworkenvironment.Varun believesinleadingbyexample,embodyingthevaluesandprincipleshe expectsfromtheteam,fosteringdedication,integrity,andastrongworkethic.

Transparencyandopencommunicationarepivotalinhisleadershipapproach, coupledwithsettingcleargoalsandexpectations.Varunemphasizesthe significanceofclearlydefiningrolesandresponsibilities,empowering employeesasmastersofexecution.Recognizingandappreciating achievements,regardlessoftheirscale,isanotherkeyaspect,contributingtoa cultureofrecognitionthatboostsmorale.

Aboveall,Varununderscorestheimportanceofemphasizingasenseof purpose.

L E A D E R S
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Varun Chaudhary 12

C O N T E N T
S

Top 10 Finance Companies in New York

7 Questions to Ask a Professional Photographer Before Hiring

Haunted by Disappointment: The Rise and Fall of Burger King's Halloween Whopper

upshot

24 article

34 Review Superhuman Review

case study

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Maven:
Boundless
– A Versatile All-Rounder
BIG IDEAS!
Mastermind
Unleashing
Creativity
Hustling with
Cover Story | March 2024 12
Varun Chaudhary, MD CG Corp Global

VARUN CHAUDHARY

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ENTREPRENEURSHIP:Actively contribute,innovate,andseeproblemsas opportunities.Takecalculatedrisks.

HUMILITY:Embraceactivelisteningand letyourworkspeakforyou.

SOCIALRESPONSIBILITY:Contribute personaltime,urgeothers,andbesensitive todiversebackgrounds.

DELIVERTHEPROMISE:Strivefor ambitiousgoals,bedependable,and communicatetransparently

TEAMWORK&RESPONSIBILITY: Promoteeffectivecollaboration,discourage protectionism,andprioritizecollective success.

RESPECTFORINDIVIDUAL:Be punctual,courteous,andappreciative. Rewardteammemberssuitably

LEARNING:Continuouslyimproveby learningfromexperiencesandseeking feedback.

CG Corp Global navigates its path to success with a set of unwavering core values:
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InsightsIntoIndia'sThrivingFMCGSector

AsaseasonedbusinessleaderintheFMCGindustryin India,Varunoffersacomprehensiveoverviewofthesector's dynamiclandscape.Accordingtohim,thefoodprocessing industryhasemergedasakeydriverofthecountry's economy,showcasingremarkablegrowthandcontributing significantlytotheGrossDomesticProduct(GDP).Varun highlightstheindustry'spivotalrolewithintheagricultural valuechain,consistentlydemonstratingrobustgrowth.

Underliningitsimpactonemploymentgeneration,Varun emphasizesthatthefoodprocessingsectorcaterstoboth skilledandunskilledlaborsegments,providing opportunitiesacrossvarioussupplychainstages.

Recognizingitsstrategicimportance,theIndiangovernment hasintroducedinitiativessuchas"MakeinIndia"andthe "PradhanMantriKisanSAMPADAYojana"tostimulate investmentandmodernizationinthesector

Varunfurthershedslightontheindustry'sfocusonvalue additionandpreservation,whichiscrucialforenhancing thevalueofagriculturalproduce,minimizingwastage,and employingeffectivefoodpreservationtechniques.The diverseproductrange,spanningfruitsandvegetables,dairy products,meatandpoultry,grains,confectionery,and beverages,reflectsIndia'sabundantagriculturalresources andcapacitytomeetvariousconsumerneeds.

Highlightingtheinternationaldimension,Varunnotesthe increasingexportopportunitiesforIndianfoodproducts, drivenbytheindustry'sadherencetointernationalquality standards.Despitethisgrowth,heacknowledgesthe challengesfacedbythesector,includinginadequate infrastructure,regulatorycomplexities,supplychain inefficiencies,andlimitedaccesstotechnologyandskilled labor.Varununderscorestheimportanceofaddressingthese challengesforsustainedgrowthandtheindustry'slong-term sustainability.

VisionToSuccess

Varunbelievesinfocusingonsimplicity andfundamentalvalues.Theoverarching philosophycentersonupholdinghuman dignitywithoutdiscriminationwhile creatingvalueforcustomersandthenation throughglobalservicesandproducts.The industriesrepresentedbyCGCorpGlobal holdimmensesignificance,fostering linkagesandsynergiesamongtheprimary (agriculture),secondary(industry),and tertiary(R&DinAgro-processing)sectors oftheeconomy

Varun,mainlysteeringCGFoods,the FMCGarm,envisionsmakingWAIWAIa householdnameacrossNorth,South,and WestIndia.Hisforward-lookingvision extendstothecompany'splanstogopublic withanInitialPublicOffering(IPO)by 2025.Theaspirationincludesachievinga remarkablemilestonewithaprojected turnoverof2000croresinthenearfuture, underliningVarun'svisionaryleadership approach.

MentorshipWisdom

Varunsharesafundamentalpieceofadvice foraspiringleaders.Heemphasizesthat businessesarepeoplecarryingoutideas, regardlessoftheirscale.Varunencourages youngmindstocherishandnurturetheir ideas,whethersmallorbigandtoneverlet themgotowaste.Heurgesthemtobe ambitiousandcommittotheiraspirations, eveninthefaceofinevitablechallenges.

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Top 10 Finance Companies in New York

The nancial sector is the heart of an economy. For an economy to function, a stable nancial economy is imperative. The nance market in the US is projected to reach US$ 0.58 Billion in 2022. The total revenue is expected to show an annual growth rate of 11.46% CAGR. It resulted in a projected market volume of US$ 1.08 bn by 2027. Wall Street itself depicts New York to be the nance hub. It is the most powerful city in nance. In the year 2022, almost 25% of Sequoia’s investments were in Fintech. Tiger Global closed 79 rounds of investment whereas Andreessen Horowitz closed 46 ntech clients. In this article, we will look at the top 10 nance companies in New York:

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1.

J. P. MORGAN

Headquarters: New York

Founded: 1799

Size: 10,000+ employees

Revenue: $8.3 Billion

J. P. Morgan has been engaged in the nance segment for 200 years and is at the top consistently. It has been an important guiding light for businesses and markets to make it big in terms of nance. The company on-boards other companies around the world too for providing the best solutions to suit the demands of the clients.

2.

MERRILL LYNCH

Headquarters: New York

Founded: 1820

Size: 10,000+ employees

Merrill Lynch is one of the world's most prominent wealth management rms. Merrill Lynch nancial advisors combine an in-depth knowledge of concepts and boast expertise in the customers' needs and doubts. It enables the customers to be at peace regarding nancial matters. The company grew to fame on the strength of its network of nancial advisors.

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3.

BANK OF AMERICA

Headquarters: Charlotte, NY

Founded: 1904

Size: 10,000+ employees

Revenue: $10+ Billion

Bank of America is one of the world’s most brilliant banks. It offers a range of services to its customers like investing, banking, asset management, and nancial risk management products and services. It is for individuals, small and middle-market enterprises, and large corporations. 69 million clients get to experience the exceptional services provided by the organization. The company is a worldwide leader with 15,000 Automated Teller Machines (ATMs) and 57 million veried digital bank users.

4.

BNY MELLON

Headquarters: New York

Founded: 1784

Size: 10,000+ employees

With a presence in 35 countries, BNY Mellon provides extensive investment and wealth management services. It is a global investment rm committed to assisting clients with any nancial needs. It is recognized as the world’s largest custodian bank and Security Services Company. As of 2023, the organization boasts $1.8 trillion in assets management and $45.7 trillion in assets under custody as of 2023. The Financial Stability Board considers it a systematically important bank.

Revenue: $16.158 Billion www.theenterpriseworld.com | 27

5.

AMERICAN EXPRESS

Headquarters: New York

Founded: 1850

Size: 10,000+ employees

Revenue: $11.74 Billion

The American Express bank specializes in payment cards. Stationed at 200 Vesey Street, it is famously known as American Express Tower. AMEX cards are primarily categorized as green, gold, platinum, and black with a higher rank indicating a high priority level. According to the purchase volume, AMEX is the fourth largest card network globally behind China UnionPay, Visa, and Mastercard. It had 133.3 million cards in force worldwide as of December 31, 2022.

6.

MORGAN STANLEY

Headquarters: New York

Founded: 1935

Size: 10,000+ employees

Revenue: $14.8 Billion

This is a multinational investment management and nancial services company located in Midtown Manhattan. The company takes pride in its presence in 41 countries with an employee count of more than 75,000. The organization came into existence in response to the Glass-Steagall Act that required the splitting of American commercial and investment banking businesses. The company operated with a 24% market share in public offerings and private placements.

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7.

GOLDMAN SACHS

Headquarters: New York

Founded: 1869

Size: 10,000+ employees

Revenue: $12.93 billion

It is the second-largest investment bank in the world by revenue. It is ranked 55th on the Fortune 500 list of the largest United States Corporations considering the total revenue growth. It offers services like investment banking in the form of advisory for mergers and acquisitions, restructuring, securities underwriting, prime brokerage, asset management, and wealth management. It is a pioneer in the market for many types of nancial products and provides clearing and custodian banking services.

CITI

Headquarters: New York

Founded: 1812

Size: 10,000+ employees

Revenue: $4.3 billion

Citi has had a certain inuence on the market since 200 years of its legacy. In 1998, the company was formed by the merger of Citicorp, the bank holding company, and Travelers in 1998. Citigroup is the third largest banking institution in the United States by assets as compared to its competitors. It has its operations in over 160 countries and transacts in 100 different currencies. The client base goes up to 200 million customers which inclusion of some celebrated brands in various industries, sectors, businesses, and governments.

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8.

9.

FIDELITY INVESTMENTS

Headquarters: Massachusetts

Founded: 1946

Size: 70,000 employees

Revenue: $24 Billion

An American multinational nancial services, it is considered one of the largest asset managers in the world. The company operates a brokerage rm, manages mutual funds, provides fund distribution, provides investment consultation, retirement services, index funds, asset custody, and wealth management. Its largest equity mutual fund is Fidelity Contrafund, which has $107.4 billion in assets. This makes the rm the largest non-indexed fund in the U.S. and the largest fund managed by an individual.

10.

CAPITAL GROUP

Headquarters: Los Angeles

Founded: 1931

Size: 7500 employees

Revenue: $7.6 Billion

With over $2.6 trillion in assets under management, Capital Group is counted as the world’s largest and oldest investment management operation. It has ofces in Asia, America, Australia, and Europe. It offers products focused on active management, including more than 40 mutual funds through its subsidiary, American Funds Distributors, and individually operated accounts as well. The company has 36 mutual funds that operate under its American funds banner and has about $1.9 trillion under management. Among these funds, the Growth Fund of America was one of the best actively-handled funds as of 2020 with around $150 billion.

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Conclusion:

New York City is the epicenter of nance in America.

It got the honor despite Philadelphia having a rst-mover advantage. It became the leader in American nance after the Second Bank of the United States failed to renew its charter in 1836. The turning point was realizing the dominance of Philadelphia’s security exchange market. Such incidents have made it easier for the city to achieve more and more as it got the friction to move forward constantly.

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5.Canyouexplainyourworkflow?

Understandingaphotographer’s workflowiscrucialfromtheplanning stagestothedeliveryofyourimages. Inquireabouthowtheyhandle consultations,communication,image selection,editingprocessanddelivery timelines.Makesurethattheirwork processalignswithyourexpectations anddeadlines.

6.Whatareyourrates,andwhat servicesareincluded?

Whilefindingaphotographerwhofits withinyourbudgetisimportant,it’s equallyessentialtounderstandwhat servicesareincludedintheirofferings. Dotheyprovideretouchingorediting?

Willtheyoffercopiesorprinted photographs?Dotheycareforthe photographs?It’simportanttoclarify allthecost-relatedaspectsearlyonto avoidanychargesor misunderstandings.

7.Canyouprovideanyreferencesortestimonialsfromclients?

AreputablephotographerinCronullaoranyotherplaceshouldbeabletoprovide referencesortestimonialsfromclients.Reachouttothesereferences.Inquire abouttheirexperiencesworkingwiththephotographer Thiswillgiveyouinsights intotheirprofessionalism,communicationskills,reliabilityandoverallclient satisfaction.

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“Youarewhatyoueat..”isabeliefthatmade Kellogg’soneofthemostpopularchoicesfor Americansinthebreakfast.SetupbybrothersWill KeithKelloggandDrJohnHarveyKellogginyear 1870’s,Kelloggdiscovereddifferentwaystotocook andcrushwheatandmadeitmorepalatablewithout losingitsnutritionalvalue.Thebrandprovedthat makingcerealandfeedingittomillionsofpeopleis notatalldifficultthingtoexecute.Thecompany decidedtogoonestepaheadbyproducingBreakfast Matesforbusyfamiliesinwhichthereareworking parentsandsavetheirtime.However,thecompany failedmiserablyandturnedouttobeadisaster.Do youwanttoknowthestorybehindthis?Explorethe sameinthisarticle.

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OverviewoftheProduct:

TheHalloweenWhopperwasalimited-timeburgerintroducedbyBurgerKingspecificallyfortheHalloweenseason.What madeitstandoutwasitsblackbun,leavingthetypicalbrownbunsfoundonmostburgers.Theblackcolorwasachievedby incorporatingA.1.Steaksauceintothedough,givingthebunadistinctflavorandaspookylook,whichwasfittingforthe Halloweentheme.Thisnoveltyfactorattractedalotofattention,andmanypeoplewereeagertotryitduetoitsuniqueness comparedtoregularburgers.

TraditionalAdvertising, Social Media, Digital Marketing, Influencer Marketing, In-Store Promotions, Public Relations

TheHalloweenWhopperwascreatedbyBurgerKingin2015tojoininthe Halloweenfestivitiesandattractmorecustomers.Itmadetheburgerspecial bygivingitablackbunflavoredwithA.1.Steaksauce,makingitlook spooky.Itwantedtoexcitepeoplewithauniquemenuitemthatmatchedthe Halloweenvibe.Byofferingthislimited-timeburger,thecompanywanted peopletotalkanddrawattentiontotheirbrandduringtheholidayseason.

TheHalloweenWhopperwasn'tjustaboutsellingburgersduringHalloween. ItwasalsoBurgerKing'swayofstandingoutfromotherfast-foodplaces.By makingaburgerwithablackbun,itwantedtocatchpeople'sattentionand showthebrandiscreativeanddifferent.

Plus,thespookyburgerwasperfectforsocialmedia.Peoplelovedsharing picturesofitonline,whichhelpedspreadthewordaboutBurgerKingeven more.So,besidesboostingsales,theHalloweenWhopperwasawayforitto connectwithcustomersandgeteveryoneexcitedaboutHalloween.

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TheHalloweenWhopper,introducedbyBurgerKinginOctober2015,wasalimitedtimeofferingdesignedtocelebratetheHalloweenseason.Itskeyfeaturesinclude:

BlackBun:

Themostwell-knownfeatureoftheHalloweenWhopperwasitsblackbun, whichwasfilledwithA.1.Steaksauce.Thisuniqueandvisuallyoutstanding bungavetheburgeraspookyappearance,perfectforHalloween.

A.1.Flavor:

TheblackbunoftheHalloweenWhopperwasn'tjustforshow; italsoaddedaboldandsavoryflavortotheburger Thisextra flavormadetheHalloweenWhoppertasteevenbetterandmade itdifferentfromotherthingsyoucaneatatBurgerKing.

Limited-TimeAvailability:

Likemanyseasonalofferings,theHalloweenWhopper wasavailableforalimitedtimeonlyinOctober This madepeoplefeelliketheyhadtotrytheburgerquickly beforeitwasgonefromthemenu,whichgotthem excitedandeagertotasteit.

PromotionalCampaign:

BurgerKing'sHalloweenWhopperwaspart ofapromotionalcampaignaimedatprofiting fromtheHalloweenholiday Theburger's uniqueappearanceandflavorwere highlightedinadvertisingandmarketing materialsattractingcustomerstotrythe limited-timeoffering.

EngagementonSocialMedia:

ThecoollookoftheHalloweenWhopper madepeoplewanttoshareitonsocialmedia. Theytookpicturesandwrotereviewsaboutit online,spreadingthewordevenmoreand bringingfansofthebrandtogether

Overall,theHalloweenWhopperwasacreativeand attention-grabbingadditiontoBurgerKing'smenu, designedtocelebratetheHalloweenseasonand engagecustomerswithitsuniquefeaturesandflavors.

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TheconsumerreactiontoBurgerKing'sHalloweenWhopperwasmixed,withsomecustomersintriguedbyitsunique appearanceandflavor,whileothersfounditoff-putting.

CuriosityandIntrigue:LotsofpeoplewereinterestedintryingtheHalloweenWhopperbecauseithadauniqueblack bunandspecialA.1.Steaksauceinside.Theburger'sdifferentlookcaughtpeople'sattentionandmadethemcurious totasteit.

MixedReviewsonFlavor:SomepeoplelikedthetasteoftheHalloweenWhopperbecauseoftheA.1.Steaksauce flavorinthebun.ThecompanythoughtitaddedsomethingspecialtotheclassicWhoppertaste.Butforothers,the flavorwastoodifferentorstrong,sotheydidn'tenjoyitasmuch.

VisualAppeal:TheHalloweenWhopperlookedcoolwithitsblackbun,solotsofpeoplesharedpicturesofitonsocial media.Thismadeeveryonetalkaboutitandgotpeopleexcitedtotryit.

Limited-TimeAvailability:Justlikeotherspecialmenuitemsthatcomeandgo,theHalloweenWhopperwasonly aroundforashorttime.Thismadesomepeoplewanttotryitquicklybeforeitwasgone,butitmighthavemade othershesitatebecausetheyknewitwouldn'tbeavailableforlong.

MarketingandPromotion:BurgerKing'smarketingandpromotionoftheHalloweenWhopperplayedamajorrole inshapingconsumerviews.Theburgerwasheavilypromotedthroughadvertising,socialmedia,andin-storedisplays, creatingexcitementanddrivingsalesduringtheHalloweenseason.

TheHalloweenWhopperwascreatedbyBurgerKingin2015tojoinin theHalloweenfestivitiesandattractmorecustomers.Itmadetheburger specialbygivingitablackbunflavoredwithA.1.Steaksauce,makingit lookspooky.Itwantedtoexcitepeoplewithauniquemenuitemthat matchedtheHalloweenvibe.Byofferingthislimited-timeburger,the companywantedpeopletotalkanddrawattentiontotheirbrandduring theholidayseason.

TheHalloweenWhopperwasn'tjustaboutsellingburgersduring Halloween.ItwasalsoBurgerKing'swayofstandingoutfromotherfastfoodplaces.Bymakingaburgerwithablackbun,itwantedtocatch people'sattentionandshowthebrandiscreativeanddifferent.

Plus,thespookyburgerwasperfectforsocialmedia.Peoplelovedsharing picturesofitonline,whichhelpedspreadthewordaboutBurgerKing evenmore.So,besidesboostingsales,theHalloweenWhopperwasaway forittoconnectwithcustomersandgeteveryoneexcitedabout Halloween.

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TheBurgerKingHalloween Whopperfacedseveralchallengesandcriticismsthatcontributedtoitsperceivedfailure:

UnusualAppearance:

Theblackbunmadesomepeoplewaryaboutitssafetyand unappetizingtotry.

TasteandFlavor:

ThestrongtasteofA.1.Steaksaucedidn'tsitwellwith everyone,leavingsomedisappointedwiththeburger.

HealthConcerns:

Usingfoodcoloringtomakethebunblackraisedhealth worries,especiallyforthosewithdietaryrestrictions.

LimitedAvailability:

BeingavailableonlyduringHalloweenrestricteditsreachand preventeditfrombecomingapopularitem.

MarketingMissteps:

BurgerKing'smarketingfailedtoaddressconcernsorhighlight theburger'sappeal,leadingtouncertaintyamongcustomers.

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Ÿ BalanceUniquenesswithTaste: Havingsomethingnewanddifferentcangrabpeople'sinterest,butwhatmattersisifit tastesgood.Evenifsomethinglookscool,ifitdoesn'ttastegreat,peoplewon'tlikeit.So,makingsureaproductis deliciousissuperimportantforitssuccess.

Ÿ ConsiderConsumerPreferences:Understandingconsumerpreferencesandtastesisessentialwhenintroducingnew menuitems.Conductingmarketresearchandgatheringfeedbackcanhelpidentifypotentialconcernsorreservationsthat consumersmayhaveabouttheproduct.

Ÿ CommunicateClearly:Clearandtransparentcommunicationisessential,especiallywhenintroducingunusualor innovativeproducts.Addressinganyconcernsorquestionshonestlycanhelpeaseconsumerhesitationsandbuildtrustin thebrand.

Ÿ ManageExpectations: Makesuretotellcustomersexactlywhattheycanexpectfromtheproductinadvertisementsand promotions.It'simportantnottomakeitsoundbetterthanitisbecausethencustomersmightbedisappointedwhenthey tryit.Justbehonestaboutwhattheproductislike,socustomersknowwhatthey'regetting.

Ÿ TestandIterate:Testingtheproductthoroughlybeforeit'savailabletoeveryonecanhelpfixanyproblemsbeforethey becomebiggerissues.Gettingfeedbackfromsmallgroupsofpeoplewhotrytheproductfirstcangiveimportant informationaboutwhatneedstobechangedorimproved.

Ÿ TimingandAvailability:Considerthetimingandavailabilityoftheproductlaunchcarefully.Takeadvantageof seasonalorevent-basedopportunities,butensurethat,theproduct'savailabilityalignswithconsumerdemandand preferences.

Ÿ AdaptabilityandFlexibility:Bepreparedtoadaptandadjustmarketingstrategiesbasedonconsumerfeedbackand markettrends.Flexibilityandresponsivenessarecriticalfordirectingunexpectedchallengesoraddressingchanging consumerpreferences.

Intheend,BurgerKing'sHalloweenWhopperdidn'ttaste goodtoeveryone,eventhoughitlookedinteresting.This remindsusthatwhilebeingdifferentisneat,havinggoodtaste iscrucial.BurgerKingandothercompaniescanlearnfrom thisbypayingattentiontowhatcustomersenjoyandbeing honestabouttheirproducts.EventhoughtheHalloween Whopperdidn'tdogreat,ittaughtvaluablelessonsabout creatingthingspeopleenjoy.

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Establishment Year: 2015 Founder: Rahul Vohra Headquartered: San Francisco, California No. of Employees: 51-200 employees Website: https://superhuman.com/ R E V I E W | March 2024 46

Overview:

SuperhumanisaspecialemailservicecreatedbyRahul Vohrain2015.Rahulwantedtomakeemailsbetter.He usedhisexperienceingaminganddesigntochangehow peopleuseemails.Superhumanisknownforbeing differentandcoolbecauseitmakessendingandgetting emailsfasterandeasier.It'slikeanupgradeforyour emailexperience.

Superhumanislikeanemailservicethatusessmart technologyanddesign.It'smadetogiveyouasuper-fast andeasywaytodealwithemails.Youcanuseshortcuts onyourkeyboardandcleverautomationtomakeyour emailworksmoothly.Ithelpsyougetthingsdonequickly andmakesmanagingyourmessagessuper-fast.

Superhumancareabouthowthingslookandwantto makesureeverythingissimpleandeasytouse.Theyuse

smartcomputerfeatures,likeartificialintelligence,to helporganizeyouremails.It'slikehavingahelpertosort andprioritizeyourmessages,soyoucanfocusonwhat's important.Superhumanwantstogiveyoumoretimeby makingemailmanagementquickandeasy.

Superhumanislikeaspecialandfancyemailservicethat noteveryonecanuse.Youneedaninvitationtojoin, whichmakesitfeelexclusiveandcool.Peoplewhouseit likethatit'snotforeveryone–it'slikehavingsomething specialandhigh-qualityjustforthem.Superhumanwants togiveusersagreatandtop-levelexperience.

Sinceitstartedin2015,Superhumanhasbeengetting betterbasedonwhatuserssayandastechnology changes.ThepersonbehindSuperhuman,RahulVohra, wantstomakeemailsdifferentandbetter.Itiscommitted tomakingaproductthatchangeshowpeopleusetheir emailandmakesitamoreenjoyableexperience.

Pros and Cons of Superhuman:

Pros Cons EmailSnippets SendCalendarInvites Outlook&Gmailaccounts FilteredTabsforInbox FastEmailExperience NoUnifiedInbox NoMeetingScheduler APriceySoloEmailExperience NoUnifiedInbox
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ENTERPRISE For larger teams CUSTOM PRICING STARTER For individuals and small teams 30$ / User / Month Superhuman Plans: GROWTH For growing teams dependent on email 45 $ / User / Month Features of Superhuman: Sorting& Filtering Integrations Time Management Generative AI Ÿ Attachment Search Ÿ Tags Ÿ AISorting Ÿ Predefined Rules Ÿ Microsoft Outlook Integration Ÿ Gmail Integration Ÿ AppleCalendar Integration Ÿ Email Automation Ÿ Snooze Ÿ Text Generation Ÿ Text-to-Speech Ÿ Text Summarization | March 2024 48

Customer Reviews:

“Veryhigh-qualityandefficientappacrossiOSandMacOS”

OnMac:thebestthingisakeyboard-centricapproachtoeverythingwhichmakesanyactionsuper-fast andeasilyaccessible.Also,thisistheONLYemailclientIknowthatallowsyoutonavigatebetweenthe emailsinathread,andexpandandcollapsethem-allusingyourkeyboard.I'vedreamedaboutthissinceI useditintheGmailwebappalongtimeago.

OniOS:anemailthreaddisplayedasachatisjustawesome.Afamiliarcommandbarisaccessiblevia swipedown,andalsoasuitableactiontoolbaratthebottom-veryconvenient.FullGmaillabelsupportis rareonmobiletoo.

"Incredibleemailexperience”

I am someone who absolutely hates email - I have wrestled with being up to date for a decade on email...untilItriedSuperhuman.Thedesktopisespeciallyamazingwiththeeaseofuseofthecommand shortcuts - the product is so well designed, that it is as if the creators tapped unique human behavioral insights to create an ideal app. It is almost like email is a fun game - and finally, one I can win. I use Superhuman5-6timesadayinsteadofwhenIwouldcheckemailonceortwiceadaymaxwithoutit.

"DoestheJobofClearingtheInbox"

Idolikethefollow-up/reminderfeaturethemost.Ihatelettingthingsfallthroughthecracks,soI'dendup keepingemailsinmyinboxtofollowuponlater,butthenjustforgettingaboutthembecausetherewereso many WithSuperhuman,IcanpusheveryemailIneedtofollowupontoacertainpointinthefuturesoit's outofmywayandoffmyshoulders.It'sonlytherewhenIneedittobe.

IuseSuperhumaneveryday,butIfindIneedtogobacktoOutlook.comafewtimesadaytousecontacts,and thecalendar,andtoseecertainattachments,like.emlfiles.IunderstandSuperhumanisanemailclient,butI domisstheintegrationofMicrosoftOfficeproductssometimesandcannotentirelycutthecord.

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FAQs

1.WhatisSuperhuman?

Ans:

Superhumanisanemailplatformdesignedtoenhanceyouremailexperience.Itfocuseson makingemailfaster,moreefficient,andenjoyablebyincorporatingcutting-edgetechnologyand thoughtfuldesign.

2.HowisSuperhumandifferentfromotheremailservices?

Ans:

Superhumanstandsoutforitsemphasisonspeed,user-friendlydesign,andexclusiveinvitationonlymodel.Itutilizeskeyboardshortcuts,smartautomation,andAI-drivenfeaturesto streamlinetheemailworkflowandprovideatop-tierexperience.

3.WhySuperhumanisconsideredexclusive?

Ans:

Superhumanoperatesonaninvitation-onlymodel,makingitaccessibletoalimiteduserbase. Thisexclusivitycontributestoitsreputationasapremiumemailservice,attractinguserswho valuebothfunctionalityandacurated,andhigh-qualityexperience.

4.HowdoesSuperhumanuseAIinemailmanagement?

Ans:

SuperhumanincorporatesAI-drivenfeatures,suchasadvancedemailfilteringandprioritization, tohelpusersfocusonimportantmessages.Thisintelligentsystemassistsinorganizingemails, makingtheoverallemailexperiencemoreefficient.

5.WhoisRahulVohra,andwhatishisvisionforSuperhuman?

Ans:

RahulVohraisthefounderofSuperhuman.Hisvisioninvolveschallengingthetraditionalway peopleinteractwithemails.HeiscommittedtorefiningSuperhumanbasedonuserfeedback andtechnologicaladvancements,aimingtoredefinetheemailexperienceforusers.

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