The Best Digital Transformation Companies To Watch In 2023

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The Best DIGITAL TRANSFORMATION Companies To Watch In 2023 The Harbour City The Incredible Success Story Of Adidas . The Importance of Industrial Weighing in Manufacturing Article
Digital Landscape Innovative Solutions For The KIMMAN BALAKRISHNAN CEO Extrieve Technologies Pvt. Ltd
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F r o m E d i t o r ’ s D e s k

Change is the only constant!

Dear Readers,

Itmakesusutterlyhappytopresentbeforeyouourlatestmagazineissue“TheBestDigital TransformationCompaniestowatchin2023,”thatfeaturesleadingcompaniesthatare maximizingthepotentialoftechnologytohelpbusinessestransformdigitally

Therearealotoffactorsthatabusinessleaderhastokeepinmindwhilestartingabusiness.If weenlistthesethings,strongcapital,goodhumanresources,adeptstrategiesand implementation,andprudentvisionaresomefactorsthatstandout.However,thereareseveral otheraspects,likekeepingupwiththetechnology,whichmostunsuccessfulorordinary businessestendtomiss.

Thisiswheregreatbusinessesdifferentiatefromgoodbusinesses.Theyunderstandtheneedof thehourandplanaccordingly.Thesebusinessesareflexibleenoughtochangetheirstrategies evenatthelastmomentifthesituationdemandsso.Moreover,theyhavetheresourcesinplace tofulfilthechangingcustomerrequirements.

Whilesomebusinessesseamlesslyadapttothechange,somefinditdifficultandneed experienceandexpertisetoaccompanytheirtransition.Inthismagazineissue,wearefeaturing companiesthatareassistingbusinessesintheirdigitaltransformationjourney.Ourfeatured companiesareconstantlyontheedgeofthelatestdevelopmentsinthemarkettohelptheir clientsinthebestwaypossible.

Onthecoverofthemagazine,wehavefeatured aleadingdigital ExtrieveTechnologies, transformationcompanythathasbeenattheforefrontofdrivinginnovationandgrowthfor businessesofallsizes.Withaproventrackrecordofsuccessandadedicationtostayingahead ofthecurvewithdigitaltransformation,ExtrieveTechnologiesisacompanytowatchin2023 andbeyond.

Elsewhereinthemagazine,wehavefeaturedtheintriguingstoriesofcompanieslikeNSquare XpertsandAccelInformationTechnology.Wehopeyouenjoyreadingthem!

Have a Happy Read!

E d i t o r ’ s D e s k

Utkarsh D.

r o m

F

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

The Enterprise World Publisher Suchita P.
James H. Priyanka N. Sankalp K. Creative Content Editor Marketing Coordinator (APAC) PR & Marketing Coordinator Business Development Executive Creative Design Head Narendra S. Amanda V. Social Media Manager Digital Circulation Manager editor@theentetpriseworld.com
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Onthecoverofthemagazine,wehavefeatured a ExtrieveTechnologies, leadingdigitaltransformationcompanythathasbeenattheforefrontof drivinginnovationandgrowthforbusinessesofallsizes.Withaproventrack recordofsuccessandadedicationtostayingaheadofthecurvewithdigital transformation,ExtrieveTechnologiesisacompanytowatchin2023and beyond.

ExtrieveTechnologiesisaleadingtechnologycompanyfoundedbytheCEO, KimmanBalakrishnanandhisassociates.ThecompanyExtrieve Technologiesboastsover25yearsofexperienceindeliveringinnovative solutionsforbusiness-criticalapplications.Ithasmadeasignificantimpactin theimaging,enterprisedocumentmanagement,andworkflowdomains, enablingbusinessestoachieveoperationalexcellencethroughworld-class technologythatcancreate,process,andmanagedocumentsefficiently.

Whatsetsitapartisitsabilitytointegratetheseproductsseamlesslywith existingsolutions,resultinginacceleratedbusinessprocesses,reduced operationalcosts,andimprovedproductivitythatdrivesbusinessgrowth.The companyispoisedtoremainattheforefrontofdigitaltransformationby leveraginginnovativetechnologiesandbestpractices.Thecontinuedfocus onimprovingefficiencyanddrivinggrowthforthecustomerswillensurethat thecompanyExtrieveTechnologiesremainaleaderinthefieldforyearsto come.

Elsewhereinthemagazine,wehavefeaturedtheintriguingstoriesof companieslikeNSquareXpertsandAccelInformationTechnology.

NSquareXpertsisspecializedinend-to-endMicrosoftDynamics365 implementation/customizationacrossindustriesandnowexpandingtheir offeringstoSalesforceplatformaswell.AccelInformationTechnology,on theotherhand,isan“EnterpriseArchitect”,sinceitservesallstagesofIT needs,fromimplementationtocompletion.

L E A D E R S I N S P O T L I G H T

C O N T E N T S

EXTRIEVE TECHNOLOGIES 12

22 38 52 UPSHOT CASE STUDY ARTICLE the harbour city THE INCREDIBLE SUCCESS STORY OF ADIDAS 32 Int. Profile The Importance of Industrial Weighing in Manufacturing Nsquare 48 Profile Accel Information technology

Cover Story

EXTRIEVE TECHNOLOGIES

Innovative Solutions For The Evolving Digital Landscape

BALAKRISHNAN | CEO

KIMMAN
| MAY 2023 12
www.theenterpriseworld.com | 13

Intoday'sfast-paceddigital landscape,businessesneedto constantlyadaptandevolveto staycompetitive.Digital transformationhasbecomeabuzzword inthecorporateworld,andforgood reason.Itisnolongeraquestionof whetheracompanyshouldembrace digitaltransformation,butratherhow welltheycanexecuteit.

EnterExtrieveTechnologies,aleading digitaltransformationcompanythat hasbeenattheforefrontofdriving innovationandgrowthforbusinesses ofallsizes.TheEnterpriseWorldis proudtointroduceExtrieve TechnologiesasoneofTheBest DigitalTransformationCompaniesTo WatchIn2023.

Incontemporarybusinessenvironments, digitizationhasbecomeacriticalelement forgrowth.Byadoptingdigital technologies,organizationscanoptimize processes,increaseproductivity,mitigate errors,andallocateresourcesjudiciously Italsoempowerscompanieswith valuableinsightsintotheiroperational performance,customerbehaviour,and markettrends.Thedata-drivenanalytics facilitateoperationalexcellence,product andserviceenhancement,and identificationofuntappedopportunities forgrowth.

Withaproventrackrecordofsuccess andadedicationtostayingaheadofthe curvewithdigitaltransformation, ExtrieveTechnologiesisacompanyto watchin2023andbeyond.

WhereDidTheJourneyStart?

ExtrieveTechnologiesisaleading technologycompanyfoundedbythe CEO,KimmanBalakrishnanandhis associates.Thecompanyboastsover 25yearsofexperienceindelivering innovativesolutionsforbusinesscriticalapplications.

Ithasmadeasignificantimpactinthe imaging,enterprisedocument management,andworkflowdomains, enablingbusinessestoachieve operationalexcellencethroughworldclasstechnologythatcancreate, process,andmanagedocuments efficiently

Whatsetsitapartisitsabilityto integratetheseproductsseamlessly

C o v e r S t o r y | MAY 2023 14

withexistingsolutions,resultingin acceleratedbusinessprocesses, reducedoperationalcosts,and improvedproductivitythatdrives businessgrowth.

Thecompanyispoisedtoremainatthe forefrontofdigitaltransformationby leveraginginnovativetechnologiesand bestpractices.Thecontinuedfocuson improvingefficiencyanddriving growthforthecustomerswillensure thatthecompanyremainaleaderinthe fieldforyearstocome.

EmergingwithTechnology

ExtrieveTechnologieshasbeen instrumentalindrivingdigital transformationforitsmajorenterprise customers,leadingtoasignificant improvementinoperationalefficiency

Thecompanyhasbeenprovidingits clientswithanupperedge.One notableexampleofthisisthe transformationoftheaccountopening andloansanctionprocessforoneofits customers.Priortodigitization,this processwassolelyreliantonphysical documents,resultinginhightimeand effortinvestmentforeachonboarding case.

Throughdistributedscanningand digitization,theoverallprocessing timeforaccountopeningandloan sanctionhasbeensignificantly reduced.Thishasallowedfor distributedprocessingandcentralized decision-making,leadingto streamlinedoperationsandmore efficientworkflows.Thefaster onboardinganddisbursementofloans havebeenkeydriversforbusiness growthandcustomersatisfaction.

Moreover,overthepastdecade,the EnterpriseContentManagement domainhasshifteditsfocustowards paperlesssolutions.Asaresult,the emphasishasbeenonimplementing distributedscanninganddigitizationof

documents,aswellasautomating theextractionofdataand information.

TheManBehindTheCurtains

Asanentrepreneur,the responsibilityofbuildinga sustainableorganizationrestsonthe shouldersofitsleader Thisrequires notonlymulti-taskingbutalso leadingbyexample.Entrepreneurs mustactasfilters,absorbingall shocksandbeingopentoadmitting whentheirideasarewrong.

Oneindividualwhoexemplifiesthe qualitiesofaresoluteentrepreneuris MrBalakrishnan.Hisjourneybeganas aFinancialAnalystwherehewasa memberofateamthatmanaged projectfinancingfora1000crore project,executedprojectplanning,and raisedcapital.Hefurtherequipped himselfwithacomprehensive understandingofinternalcompany dynamicsandthetypesof"shocks" thatcanimpactbusinessesbyspending ayearataresearchfoundation studyingbankruptcompanies.

Asanentrepreneur,MrBalakrishnan's initialyearswerefocusedonplaying multiplerolessuchas

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CTO/ComplianceandGovernance/HR.

HeservedasaSoftwareArchitect, ProductManager,andPeopleManager, ensuring100%compliancewith internalprocesses.Intheyear2017,he wentontoassumetheroleofCEO.

MrBalakrishnan'sentrepreneurial journeyischaracterizedbyseveral notableachievements.Despitealack ofaccesstofinancialresources,hehas continuedtokeephisbusinessrunning. Hehasbuiltworld-classtechnology, unlockingthepotentialofhis employeesbeyondwhatwasexpected. Furthermore,hehasmaintainedlongtermrelationshipswithhisemployees evenaftertheyhaveleftandachieved highcompliancewithallregulations, resultinginnoparallelbooks.

MrBalakrishnan'sentrepreneurial journeyisaninspirationtoaspiring entrepreneurs,highlightingthe

importanceof

resilience,hardwork,

anddeterminationinbuildinga sustainableandsuccessful organization.

Roadblocks

Eachsectorwithinthebusinessworld hasuniquerequirementsand challengesthataffectbusinessesand organizationsacrossarangeof industries.Regardlessoftheindustry, everybusinessendeavourstomaintain high-qualitycustomerrelationships, robustbrandvibrancy,andsatisfied employees.Asuccessfulcompany overcomesobstaclestodistinguish itselffromitscompetitors.

ExtrieveTechnologiesencountered similarchallengesduringitsjourney.It facedobstaclesinadoptingnew technologies,andfinancialconstraints thatimpededitsabilitytoemploy

people.Furthermore,balancingtwo relatedbutdifferentbusinesslinesof hardwareandsoftwareprovedtobea dauntingtask.

Nonetheless,ExtrieveTechnologies successfullynavigatedthesechallenges andemergedasaleaderinthe imaging,enterprisedocument management,andworkflowdomains, deliveringinnovativeandproven solutionsthatacceleratedigital transformationjourneysforits customers.

TriggersOfGrowth

ExtrieveTechnologies'growthstoryis atestamenttothepowerofstrategic decision-making.Thecompany's expansionwasfuelledbyafewkey decisionsthatfast-trackeditsgrowth trajectory.

C o v e r S t o r y | MAY 2023 16

Firstly,itstrategicallyshifteditsfocus tosoftwaresolutions,buildingarobust portfoliointheimaging,enterprise documentmanagement,andworkflow domains.Secondly,theopeningofnew branchesinBangaloreandKolkata expandedthecompany'sreach.This resultedintappingintonewmarkets andprovidingaccesstoalargerpoolof customersandemployees,particularly inthesouthernandeasternregionsof India.

Thecompany'sfocusonsoftware, alongwithitsexpansionintonew markets,haspropelledittonew heightsofsuccessandpositioneditfor evengreaterachievementsinthe future.

Long-StandingSuccess

ExtrieveTechnologies'long-standing successcanbeattributedtoseveral

factors,includingbeinganearlymover intheimaging,enterprisedocument management,andworkflowdomains. Withtheirfocusontechnology,they wereabletobuildarobustsoftware portfoliothathelpedaddressthe evolvingneedsoftheircustomers.

Thecompany’sconservativefinancial managementandlong-term investmentshelpeditwithstand economicdownturnsandbuildaloyal customerbase.Itssuccesscanalsobe attributedtoitstalentedteam,which prioritizeshiringandretainingindustry expertstodeliverworld-class solutions.

TeamTakesItAll

ExtrieveTechnologieshasbuilta strongandmotivatedteam,thanksto itspragmaticandemployee-friendly policies.Thecompanyrecognizesthe

importanceofHRinbalancingthe interestsoftheemployerand employeeandhascreatedan environmentofcamaraderiewhere employeesfeelasenseof belonging,regardlessofequity sharing.

Thecompanyprovidesexposureto itsemployees,shares responsibilitiesandbacksthemif theyfalter,givingthemtimeand spacetolearn.Itdoesnotputundue pressureorrequirelongworkhours, exceptwhennecessary

Thesamerulesapplytothefounder astoemployees,creatingaculture offairnessandequality.Extrieve Technologies'approachtoitsteam hasresultedinastrongandloyal team,committedtothesuccessof thecompany

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SettingItApart

Thereareseveralreasonswhythis companystandsoutfromits competitors.Thesolutionsareeasyto integrateanddeploy,whichsaves businessestimeandresources.Along withthis,theyaresecureandcertified, ensuringthatbusinessescantrustthe technologytomanagesensitive documents.

ExtrieveTechnologieshasdecadesof technologicalexpertise,whichmeansit hasadeepunderstandingofthe industryandcanofferinnovative solutions.Moreover,thecompany supportsgreentechnology,whichis increasinglyimportantintoday's environmentallyconsciousworld.

Withtheworldtransitioningtowards paperlesssolutions,Extrieve Technologieshasadaptedtothisnew realityandengineereditssolutionsto catertothenewusecases.It'sno surprisethatthecompanyhasalways beenprofitableandneverdeclared losses,providingtechnologyand solutionstocreate,process,and managedocuments,offeringtheentire technologicalstackrequiredfor enterprisecontentmanagement.

Thecompanyoffersarangeof solutionsthatincludethefollowing:

• DocumentScanning

• DocumentCreation

• BusinessProcessWorkflow

• ImagingandAI

• OCRandDataExtraction

• DocumentManagement

TheHallmarksofExtrieve Technologies

Thecompanyisdedicatedtoproviding high-qualitysolutionstoitscustomers. Herearesomeofthecorevaluesthat

| MAY 2023 18

guidethedevelopmentofthesolutions:

• Productivity-orienteddesign

• HigherReliability

• LowerInfrausagewithGreen Technology

• EaseofChangesand Configurations

• SecurityandCompliance

AStepAhead

Asthetechnologicallandscape continuestoevolvewiththeemergence ofnewAIcapabilities,suchas ChatGPT,ExtrieveTechnologies recognizestheneedtoadaptits productsandservicestomeetthe changingneedsofitscustomers.The

companyiscommittedtostayingatthe forefrontoftechnological advancementsandincorporatingthese advancementsintoitssolutions.

Movingforward,Extrieve Technologiesplanstocontinue investinginresearchanddevelopment toenhanceitsproducts'capabilities further ThisincludesleveragingAI andmachinelearningtechnologiesto improvethefunctionalityofits solutionsandofferamorepersonalized userexperience.

Additionally,thecompanyplansto expanditsreachintonewmarketsand geographies,providingaccesstoa moreextensivepoolofcustomers.This expansionwillinvolveopeningnew branchesandformingstrategic

partnershipswithothercompaniesin theindustry.

AdviceOfTheWise

• Neverlosesightofgovernance andcompliance

• Playforthelong-term

• Buildateam,shareresponsibilities

• Keepyourfeetontheground, evenwhileyoudream

• Employeeswillmoveon,and nevertaketheirleavingasan affront

• Stayconnectedwiththemarket andrelatedbusinessestogeta senseoftrends

C o v e r S t o r y
SimonSunny HeadingProduct&Business DevashishDalal HeadingProductDevelopment AdityaAhuwalia HeadingProject&Services
www.theenterpriseworld.com | 19
EktaSikand HeadHumanResource
| MAY 2023 22
www.theenterpriseworld.com | 23
A Peek into the Top Tourist Attractions of Sydney, 'THE HARBOUR CITY'!

Australiaisacountryblessedwith

nature,history,andtraditionand whenwetalkaboutthemost significantcitiesinthecountry,Sydney isonenameyoucan'tmiss.Knownas thetourists'paradise,theunmissable touristAttractionsofSydneyare acknowledgedbypeoplealloverthe world.Fromdeliciousfoodtolively nightlifescenes,thecityofSydneynever disappoints.Tomakethingsmore interesting,letusintroduceyoutosome ofthelesser-knownfactsaboutthewellknownSydneycity

GoingbacktotheRoots!

Sydney'searlyhistorywasdominatedby itsstatusasaBritishprisoncolony Convictsweredroppedonthis extraterrestrialcoastandfoundthe climatehard.Thesoilwaspoor,andthe areawasrugged,requiringmanual clearing.Untilthesettlerswereableto traversetheBlueMountainsanddiscover thebetterterritorywestoftheGreat DividingRange,thelittletownwasoften shortoffood.Therewerealsofrequent clashesbetweenthegovernors,free settlers,andprisoners.

Thecity'scontemporaryhistorystartedin 1788,withthelandingofaFirstFleetof Britishshipsandtheestablishmentofa penalcolonybyGreatBritain.Sydney wasthecapitaloftheBritishcolonyof NewSouthWalesfrom1788until1900. Sydneywasdesignatedasacityin1842, andamunicipalgovernmentwas founded.Sydneybecamethecapitalof thestateofNewSouthWaleswhenthe Australiancoloniesunitedtobecomethe CommonwealthofAustraliain1901.

Whatarethemajortouristattractions ofSydney?

1. SydneyOperaHouse

TheSydneyOperaHouseis,inreality, oneoftheworld'smostdistinctive

twentieth-centurystructures,awonder, andanaccomplishmentoftremendous engineeringandarchitecture.The OperaHouse,whichissynonymous withAustralia,isoneofthemost recognizedtouristattractionsof Sydney.Itissituatedontheeasterntip ofCircularQuayandisfamousacross theglobeforitsinnovative architecture.

2. VictoriaBarracks

Thislate-Georgianhistoricmonument ofSydneycomplextooksevenyearsto completeandcontainsAustralia's oldestsurvivingarmybarracks.Major GeorgeBarney,commandingtheRoyal Engineers,oversawtheconstruction, whichincludessandstoneminedonthe site.Volunteersprovidefreeguided toursonceaweek,whichincludea30minutebandperformance, aone-hourtourofthecomplex,andan optionalvisittotheArmyMuseum. Thelatterfocusesonthehistoryof NewSouthWales'militaryservices andincludesitemssuchasweapons, clothing,andpaperrelics.

WhencanyouvisittheTourist AttractionsofSydney?

ThetouristattractionsofSydneyare oneofthemostpopulartourist attractionsaroundtheworld.Thereare nosevereweatherconditionsduetothe city'stropicallybalancedclimate, whichismaintainedallyear.However, ifyouwanttoknowwhattheseasons arelikeinSydneybeforeyouarrive, heretheyare.

Springisanexcellentseasontovisit Sydney Theweatherispleasantand comfortable,withjustenoughsunlight toallowyoutoenjoythelively metropolis.

SummersinSydneymayquicklyturn fromwarmtoscorching,soprepare

aheadoftimebypackingplentyof sunscreens,hats,andsunglassesbefore yougo.

Autumnisagreatseasontoembarkon walkingtoursanddayexcursionsfrom Sydneytoitssuburbs.

Unlikeotherplaces,Sydney'swinters aremildandnottoocold.Itisalovely timeinthecity,withlotsofthingsto dosuchaswhalewatching,hiking,and evenvisitingtheaquariums.

ThingstoKeepinMind

Herearesometipsthatwouldbe helpfulwhentravelingtoyourfavorite touristattractionsofSydney

1.Optforaferry

Ferriesareapopularmeansofpublic transportationamongcityresidents sinceitisthequickestmethodtomove fromonelocationtoanother.Itis inexpensive,quick,andenjoyable becauseharbourvistasarebestseenon oneoftheseboatrides.TheOpalCard maybeusedtoreserveandpayfor ferries.Dependingonthelengthof yourvacation,youmaychargethecard dailyorweekly.

2.Makethemostoffreeartgalleries

InSydney,thereareseveralfreeart galleries.Theseprovidesome wonderfulinsightsintoallsortsofart formsinAustraliabyservingasa platformforfledglingartistsaswellas expertswhowishtosharetheirwork withothers.Arriveatthesegalleries earlyinthemorningsincemostof themshutaroundmidday

3.Explorethestreetswithfree walkingtours

ThestreetsofSydneyareas entertainingasitsgreatsites,andfree

| MAY 2023 24

walkingtoursareonewaytoexplore them.Twoofthemostpopularfree walkingtourstoexperiencethecity center,CircularQuay,andTheRocks areFreeToursSydneyandI'mFree WalkingTours.

FamousPersonalitiesfromSydney

Alongwiththetouristattractionsof Sydney,therearesomesignificant peoplefrom'TheCityofHarbour'who arewell-knowninAustralia,and aroundtheglobe.Let'stakealookata fewofthem.

1.AdamAshley-Cooper(bornMarch 27,1984,inSydney)isarugbyunion playerfromAustralia.Henowplays forKobelcoSteelersinJapan'sTop Leagueandhas116capsforAustralia,

whichisthethirdmostofany Australianplayer.Mr.Versatileishis moniker

2.IndianaRoseEvans(born27July 1990)isanAustralianactressand singer-songwriterbestknownforher appearancesasMatildaHunterin HomeandAway,BellaHartleyin H2O:JustAddWater,andEmmaline RobinsoninBlueLagoon:The Awakening.

3.JamesDavidWolfensohn(born December1,1933)isanAustralianAmericanlawyer,investmentbanker, andeconomistwhoservedasthe WorldBankGroup'sninthpresident (1995–2005).HewasborninSydney, Australia,andattendedtheUniversity ofSydneyandHarvardBusiness

School,aswellascompetedinfencing attheOlympics.Heworkedformany firmsintheUnitedKingdomandthe UnitedStatesbeforeestablishinghis owninvestingcompany.

4.RowanWoods(born1959)isafilm andtelevisiondirector,actor,and screenwriterfromAustralia.In1998, WoodsearnedanAFIawardforbest directorforhisworkonTheBoys.In addition,thepicturewasacceptedinto the48thBerlinInternationalFilm Festival.

5.RobertJohnChristoakaBobChristo wasanAustralian-Indiancivilengineer andBollywoodactor.Beginningwith SanjayKhan'sAbdullah(1980),he wentontoappearinover200Hindi filmsinthe1980sand1990s,including

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Qurbani(1980),Kaalia(1981),Nastik (1983),Mard(1985),Mr.India(1987), RoopKiRaniChoronKaRaja(1993), andGumraah(1993).

TheBiggestEconomyofAustralia

Sydney'seconomyplaysavitalrolein Australia'scommerce,manufacturing, banking,education,anddistribution sectors.TouristattractionsofSydney havealsoplayedamajorrolein makingSydneyintoagigantic economyofAustralia.Sydney'sCBD

isthebiggestinAustralia,anditis surroundedbyseveralbusinessregions thatarealsoconsideredpartofSydney OneprominentexampleisParramatta, whichislargerthanotherstatecapitals.

ThecityofSydneyextendsacrossthe harbourbridgetoestablishNorth Sydney,whichisacontinuationofthe CBD.NorthSydneyhasasignificant economy,however,ithasahigh vacancyrate.Chatswood,Sydney's thirdbiggestbusinessregion,islocated onlyafewkilometersnorthofthecity

center.Chatswood'smajorbusinessis retail,andthecityhasseveralhigh-rise buildingswithadistinctskyline.20th CenturyFoxhasextensivestudio facilitiesinSydney

WhatmakesSydneySpecial?

1.Food

ThegreatestplacestodineinSydney arelargelydeterminedbyyourbudget andyourmood.Ifyou'researchingfor affordablefood,therearelotsof

| MAY 2023 26

excellentselections.Ifyou'rereadyto payalittleextra,you'llbeableto locatesomegenuinelyamazing eateries.MisterGeeBurgerTruck, MomofukuSeiobo,andSepiaare amongourpersonalfavorites.

Whilethereisabroadvarietyoffoods andsweetsavailable,herearesome solidfavorites:

Ÿ Barramundi

Ÿ Sydneyrockoyster

Ÿ Australianprawns

Ÿ Avocadoontoast

Ÿ Baconandeggroll

Ÿ Lamingtoncake

Ÿ Potatocake

Ÿ Yellowfintuna

Ÿ

2.CulturalSignificance

Australianshavebeenaccusedof beingsportsnuts,andSydneysiders, astheyareknown,arenoless passionateaboutsportsthantheir counterpartsinotherplaces. Nonetheless,Sydneyboastsavibrant culturalandintellectuallife.

Sydney,Australiahasavibrantand diversifiedculturalscene.Manyof thedistinctculturesthatcomprise Sydney'smosaicarecenteredon cultural,artistic,ethnic,linguistic, andreligiousgroupsfounded throughwavesofimmigration. Sydneyisamajorworldwide metropoliswithathrivingarts culturethatincludesmusical,

dramatic,visual,literary,andother endeavors.

OurTop10TouristAttractionsof Sydney

1.RoyalBotanicGardenSydney

TheRoyalBotanicGardenSydney, locatedclosetotheOperaHouseand overlookingSydney'sspectacular metropolitanskyline,hasahuge collectionofexoticplantsfromallover theglobe.

TheRoyalBotanicGarden,Australia's oldestbotanicgardenandscientific institution,wasfoundedin1816. Wanderingthroughthis30-acrelush sanctuaryisatruepleasure.

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PayingavisittooneofSydney's numerousislandsisanexcellent opportunitytolearnmoreaboutthe city'shistoryandprogress.Cockatoo Islandisoneofthoseislandsthatare wellworthavisitandafundayout.

CockatooIslandisaUNESCOWorld HeritageandNationalHeritageListed islandintheheartofSydneyHarbour Theislandhasoperatedasa shipbuildingyard,aCommonwealth navalstation,andaprisonisland throughouttheyears.

3.

TherenownedSydneyHarbourBridge, whichopenedin1932,notonlyhasthe nicestappearance,butit'salsoan extraordinaryfeatofexcellent engineering.The134mhighSydney HarbourBridge,sometimesknownas theCoathangerduetoitsarch-based form,linksthecity'sCBDwiththe city'sNorthShore.

4.DarlingHarbour

DarlingHarbour,Sydney'sbiggest recreationalandpedestrianzone,is hometoawiderangeoffamilyfriendlyactivities.DarlingHarbourhas somethingforeveryone,from beachfrontrestaurantsandfrequent fireworksshowstointeresting museumsandsprawlingparks. TheSydneyAquarium,theAustralian NationalMaritimeMuseum,Madame Tussauds,theWildLifeSydneyZoo, theChineseGardenofFriendship,and theDarlingQuarterKidsPlayground areallmust-seeattractions.

5.TheRocks

TheRocks,oneofSydney'soldest neighborhoods,wasformerlyan infamousprisontownbutisnowa

renownedtouristattractionofSydney. Friendlypubs,cobblestonelaneways, oldbuildings,andavarietyof interestingeventstakeplace throughouttheyear

6.SydneyTowerEye

AvisittotheSydneyTowerEye shouldbeatthetopofyourlistof must-seesitesifyouwanttoview Sydney,theHarbour,theshoreline,and itssurroundingdistrictsfromabove. TheSydneyTowerEyeoffersthe greatestviewsofthecityfromthe second-highestobservationtowerin theSouthernHemisphere,aswellasan innovative4Dfilmexperience.

7.Sydney'sTarongaZoo

TarongaZooinMosmanisaterrific dayoutforyoungandelderlyalike,set againstthebackgroundofSydney's CBDcityscape.Therearemanyways totraveltoTarongaZoo,buttheboat ridefromCircularQuayisthemost convenient.

TarongaZoo,Australia'sbiggestzoo,is quietlynestledawayonthenorthside ofSydneyHarbourwithmagnificent cityviews.Ithasfantastic performancesandoffersintimate interactionswithmanyanimalspecies.

8.SeaLifeSydneyAquarium

TheSeaLifeSydneyAquariumisone ofthemostfamoustouristattractions ofSydney,locatedonthenorthernside ofDarlingHarbour,justnorthofthe historicPyrmontBridge.

9.TheHydePark

HydePark,locatedontheeastern outskirtsofSydney'sCBD,is Australia'soldestpublicparkland.The parkstretchesnorthwardtothe DomainandtheRoyalBotanicGarden.

Whilenotasbig,Sydney'sHydePark hasasimilarappearanceandfeelto NewYork'siconicCentralPark,owing toitspositioninthecity

10.PalmBeach

PalmBeach,located40kilometers northofSydney'sCBD,hasadistinct ambiancereminiscentofalittle subtropicalparadise.PalmBeachisa popularday-triplocationforSydney residentsaswellasaspecialized vacationdestinationforvisitors, backpackers,andAustralianand worldwidecelebrities.

HowistheNightlifeScene?

Sydneyhasgreatnightlife,including operaconcerts,karaokebars,clubs, andcafes.Thereareinfinitelocations tounwindafteraharddayatworkfor everykindofnightcrawler,soyou'll neverbestuckforthingstodoin Sydneyaftersunset.Sydneyoffers everything,fromnoisyandhectic nightclubstotranquilbeachshacksand cafés.

FrequentlyAskedQuestionsabout Sydney

1.HowtotravelwithinSydney?

TheeasiestmethodtotraveltoSydney isdeterminedbyyourbudgetand whereyouwanttostay.Ifyou're stayinginthecitycenter,walkingor usingpublictransitistypicallythe mostconvenientandleastexpensive choice.However,ifyouwanttodoa lotoftouringoutsideofthecity,you mightthinkabouthiringavehicle.Just keepinmindthatparkinginSydney mayberatherpricey

2.Howmuchdoesastaycost?

YoushouldbudgetroughlyAU$352 ($250)perdayforyourtriptothecity,

2.TheCockatooIsland SydneyHarbourBridge
| MAY 2023 28

asyoupreparetowitnessoneofthe besttouristattractionsofSydney.The averagedailypriceisbasedon previoustravelers'costs.Previous visitorsspentanaverageofAU$55 ($39)onmealsandAU$18($13)on localtransportationinoneday

BonusFactsaboutSydney

1.Climate

SummersinSydneyarepleasant,while wintersaremild.Inthewinter, temperaturesseldomfallbelow freezing,andsnowfallisevenmore infrequent.

2.Entertainment

VividSydney,alightfestival,isoneof Sydney'smostmagnificentyearly spectacles.TheSydneyOperaHouse andtheSydneyHarbourBridgeare transformedintolightartfortourists and"Sydneysiders"fromMaythrough June.

3.Lesser-known

AnotherinterestingfactaboutSydney isthat,becauseofitsproximitytothe InternationalDateLine,itisusually thefirstmajorcityintheworldto welcometheNewYear.

TheEndnote

Fromtheprimetouristattractionsof Sydneytosomeofthelessexplored partsofthecity,thereisareasonwhy Sydneyisthebiggesteconomyof Australia.Ifyou'vereadeverythingwe havementionedsofar,yourexperience whenyouvisitthebeautifulcityof Sydneyisabouttobecomealotmore enjoyable.

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| MAY 2023 32

Solutions that Serve Diverse Business Needs

Everyorganizationneedsfastandinformeddata thatwillensurethebusinessesalong-term success.Andtohelpcreateoutstanding customerloyalty,whatorganizationsdonotrealizeis thattheintegrationofCRMandERPplatformbenefits boundsandleaps.Thisintegrationhelpsyouwitha holisticapproachonyourbusiness,andalsogivesyou 360degreevisibilityofallofyourcustomers'dataand theorganization.

FeaturingforTheEnterpriseWorld'sthisissueofTop5 DigitalTransformationCompaniesin2022isNSquare Xperts,acompanythatservessolutionstodiverse businessneeds.

NSquareisspecializedinend-to-endMicrosoft Dynamics365implementation/cuatomizationacross industriesandnowexpandingtheirofferingsto Salesforceplatformaswell.

NSquareisadomainagnosticcompany Withend-toendD365solutionsacrossEducation,Insurance& Banking,ProfessionalServices,FacilitiesManagement, Healthcare,Utility,Telecom,Hospitality

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“Our company focuses on customercentric attributes, which keeps things aligned towards customer objectives.”

OvercomingtheChallenges-

NSquarewasfoundedintheyear2013. Foraginginaspacethatwashighly lookedoutforsomeofthebiggest challengesthecompanyhadtoface wasthatofincreasingcompetition.It wasessentialtomaintainacompetitive edgetostriveandgrow.

Thisrequiredacquiringtherighttalent andbuildingastrongteamthataligned withthecompany'sobjectivesof growthandsuccess.Itwasalso imperativetocontinuouslyworkon penetrationandidentifyingconducive segments,alongwithinternal streamlining.

Thefactorsthathelpedthecompanyto gainandprovideanupperedgewere ofexpertiseagainstexperiencelevel andastrongestablishmentofmedia footprintandbrandvalue.

“Well, there is no compromise towards learning and improving. This is an ongoing process with something new to learn every day.”

Thegrowthhasbeenaprocesspaved bycarefulstrategizing.Thefactors includeinevitableaspectslike

Ÿ Technicalaspects

Ÿ Domainspecialization

Ÿ Successfuldeliveries

Ÿ Continuoustechnicalevolution

Ÿ Passionateandtalentedteam

Ÿ Value-add

Ÿ Processimprovement

TheProductsandServices-

NSquareisanoffshoreservice company,focusingonMicrosoft

Dynamics365,andnowexpandingits serviceofferingstotheSalesforce platform.

Byvirtueofitsnumeroussuccessful deliveriesindomainslike;Retail, Healthcare,Utilities,Telecom, FacilitiesManagement,Banking& InsuranceandHospitality,NSquare positionsthemselvesasdomain agnosticDynamics365solutions provider

Alongwiththecompany'stechnical anddomainexpertise,theyheavily focusonCustomerCentricity.NSquare primarilythrivestoaddresscustomer objectives.NSquareingrainskey attributesthatservetobevitalfor businessesthatenablesclientsto leveragevalueandoverallvendor experiencethatyieldstolong-term relationships.

MicrosoftDynamicsandSalesforce:

Ÿ Implementation

Ÿ Customization

Ÿ BusinessProcessAnalysis

Ÿ Integration

Ÿ DataMigration

Ÿ Support

D365Add-onsandProducts:

Ÿ CallIntegra–ACTIIntegration

TelephonySolution

Ÿ ChatbotforD365

Ÿ WhatsAppIntegrationforD365

Ÿ FieldServiceManagementSuite [Fi3]

DomainsServed:

Ÿ Healthcare

Ÿ Insurance

Ÿ ProfessionalServices

Ÿ Telecom

Ÿ Banking

Ÿ Education

Ÿ Pharmaceuticals

Ÿ Utilities

Ÿ FacilitiesManagement

“While growth is a consistent process as we continue to evolve on the technical front. While continuously adapting newer technologies. We also believe in growing along with the team.”

BeingaCustomer-Centricsoftware servicecompany,NSquareworksona modelthatisprimarilybasedon identifyingclient-sidepainareasand meetingexpectationsoverthemajor concernslikeRiskAttenuation, Ideation,Technology,Quality,and Cost-effectiveness.

Theteamnotonlyworksonprojects butactsathinkingmindhelpingclients viaproactivelyconveyingclientson anyidentifiedareasofmodification, recommendation,asuggestionwhich helptheclientstocapturemore panoramicviewtowardachievingthe bestoutofprojectobjectiveandas wellasvisualizetheprocessinevery phase.Thecompanyisheavilyvigilant towardstechnologyandadaptingto technologicalchanges/newertrends whichenabletostayabreastaswellas increasingthetechnologyhorizons.

BenefitingBusinesseswiththeir Services-

"We help organizations to achieve Digital Transformation through leading platforms, Microsoft Dynamics 365 and Salesforce.”

Foranybusiness,CRMandERPforms thecoreoftheirorganizational operations.Itisimperativeforbusiness

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tofine-tunethesesystemsfor maximumefficiency.Anybusiness wouldprimarilyneedefficiencyinward andoutwardtoperformbestinmodern dayscenario.Thecompanybeinga D365solutionproviderhelpsitsclients meetendswiththeirtransformation andobjectivestowardsachievingkey benefitlike:Efficiency,Transparency, Costsaving,Revenuegrowth, customerexperience,employee engagement,flexibilityandalsotheir competitiveadvantage.

Havingingrainedfewofthemost foundationallyimportantcustomer centricaspects,thesearetheselectfew aspectswhichservetobevitalfor businessobjectivesthatenablesclients toleveragevalueandoverallvendor experiencethatyieldstolong-term relationshipalongwithdelivery consistency.

NSquarefocusesonCostEffective solutions;theirblendedpricingallows smalltomediumscalebusinessto leverageadvantagesofoffshore economics.Alongwithin-depth technicalexpertise,animmaculate projectmanagementprocesswhich ensuresdeliveryandvisibilitytothe clientoneverystep.Furthertothat, theirincubationprocesshelpsclients getmostoftheirprojectobjectives. Mostimportant,NSquare'sinternaland outwardprocessesensuresmaximum riskattenuation.

LeadingtheWay-

Weareconsistentlyinspiredandthrive tocreateaqualitydrivenenvironment. Ourvirtuesarewellrootedtomakea primarydrivetowardstechnology, valueandefficiency.

Webelievethatregardlessofthesize ofthecompany,whatmattersisthe qualityofdeliverywhichreallycounts andgoesalongway.While, benchmarkingbasedonthebest

practicesandstrategiesformore effectivesolutions,wefurther brainstormonnewerwaystocreatean edgeforprovidingunparalleledIT solutions.

Thethoughtprocessrootsonthe vitalitiesofcreatingafulcrumfor XRMsolutions,providingmaximum ROIfortheclientsandnurturingthe teamasatrueassetofthecompany. Wearedevotedtoachieveproductivity drivenbyatruepassiontowards Technologyconsultinganddelivery

AdvicetotheBudding Entrepreneurs-

“Honestlyspeakingthereislongway togobeforeimpartingluxuriesof advice.Butthisiswhatwewould ratherfollowforourselves.Everything startswithbelieving,andonceyou believeinsomethingthengo absolutelyallout.“Letthatdream know,who'sonitstail!!”Passion coupledwithCommitmentand Consistencyisreallythekey.”

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“Our company focuses on customer-centric attributes, which keeps things aligned towards customer objectives.”
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Yesterday,oneofmyfriends

bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.

WhatexactlyisAdidas?

Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe

nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.

Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.

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PeepingintotheHistoryofAdidas!

Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.

AdiDasslerdiedin1978,anddespite aninnovativeendorsement

arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.

Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.

Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.

HowmuchAdidasspendson Marketing?

Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.

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TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.

Ad Campaigns that proved “Impossible is Nothing”!

Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.

Ÿ The'AllInOrNothing' Campaign

The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.

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“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.

TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry

Ÿ ImpossibleisNothing

Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.

ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.

Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.

Ÿ AllAdidas

The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.

Competitors that made it difficult for Adidas!

Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany

3.NewBalance

NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.

Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.

FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.

PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.

Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of itsincome,whileNorthAmerica

1.Nike 2.Puma 4.FILA 5.UnderArmour
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accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.

ControversiesintheStoryofAdidas

Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.

1.Adidasattemptedtolaunchthe ShackleShoe.

Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits customarysleek,athleticfootwear(via

CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.

TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson, expressedoutrageovertheshoe's

design,claimingthatitremindedthem ofslavery.AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.

2.USSR-ThemedAdidasProducts

Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough duringtheirtimewiththeUnionofthe

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SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny. Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.

PartnersinSuccess!

Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.

Ÿ TheAdidasYeezycollaboration

Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.

Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh fashiondesignerslikeYohji

Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.

Ÿ CollaborationwithManchester United AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.

AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.

ExpansionsinthePipeline

Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.

AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis quarter Adidasisalsoofferingawhole

lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.

TheConcludingNote:

So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!

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Leaders in IT Consulting

Despitetheindustrysizeorthetypeofindustry,InformationTechnology hasatremendousinfluenceonthebusinessoperations,everyday,its impactisincreasinglyexpanding.Themodernbusinesslandscapeissuch thatIThasbecomeanecessaryaspectofit,beitthetangibleapplicationstonotso tangibleaspects,mostcompaniestodaythrivewithinatechnologicalinfrastructure whichgivesthemtheimpetustoinnovate.

FeaturingforTheEnterpriseWorld'sTop5DigitalTransformationCompaniesin 2022isAccelInformationTechnology,acompanythatpioneersinITConsulting.

InthisinterviewwithMr.Ahmed,ExecutiveDirectorofAccelInformation Technology,letusknowmoreaboutthecompany.

Tellusaboutthecompany.

In2014,Mr.Ahmedrecognizedaneedtoprovideintegratedsystemsupport acrossITservices.Fornearlyageneration,hehasworkedandledtechnology firmsandnoticedarecurringgapinITservices.Whilebusinesseswerefocusing onproductdevelopment,theyoverlookedtheneedforcustomizedconsulting servicesforSMEsandenterprisesindomesticandforeignmarkets.

Understandingcustomersregardingtechnology,policies,information,security, andapplicationsisessential.Andunderstandingitasawholewhilekeepingonpar withtheclient'sgovernancehelpsincraftingthetailoredsolution.Withaclear pictureinmind,hefoundedAccel,pavingthewayforexcellenceinconsulting services.

Asofnow,AccelInformationTechnologypridesitselfonhavingaconsistent recordofeffectivelyadministeringmultipleimplementations.Accelisapreferred partnerforsecuritycomplianceandaudits,networksecurityanddatacenter design,andtechnologycertification.IthasestablishedfootfallsinFujairah,Dubai, Bangalore,andLondon,besidesheadquartersinAbuDhabi. www.theenterpriseworld.com | 49

Accelstrivesto“drivemaximumvalue foritsclients'ITinvestments.”Ithas theoperationalexperiencetoprovide allkindsoftechnicalsupport.Itsteam comprisesbrilliantassociateswith expertiseineverythingfrombudgeting toproductivitytoformingand nurturingbusinesspartnerships.The functionalandtechnicalexpertise, coupledwithextensiveindustry knowledge,makesAccelanideal consultingfirmtomanagediverseIT needs.

Whataretheproductsandservices thecompanyspecializesin?Howare theydifferentfromthoseinthe market?

Accelcallsitselfan“Enterprise Architect”,sinceitservesallstagesof ITneeds,fromimplementationto completion.Goodwillandadedicated portfoliohavealwayskeptitaheadof itscurve.Butwhatgivesitanedge overitspeers?Inthecurrentmarket, multipleclientsmayuseasingle product,buteachuserhasindividual needs;thisiswhereAccelmarksits distinction.

Webelieveeachclientisuniqueand thattheservicesassociatedwiththeir productsshouldbetailoredtotheir specificneeds,”explainsMr.Ahmed. Accel'sofferingscomesundersecurity compliance&audit,datacenter servicesandtechnologycertification:

SecurityCompliance&Audit:Security complianceservicescovertheentire informationsystemofacompany The assessmentcomparesacompany's informationsystemsecuritytoanaudit checklistofindustrybestpractices, externallydefinedstandards,orfederal legislation.Acceloffersend-to-endIT governance,ISO:27001Certification, securitypolicydevelopment,training securityandengineering,risk management,andpenetrationtesting.

DataCenterDesigningandSecurity: Accelspecializesinnetworkdata centerdesign,datacenterconsultancy, anddatabreachrecovery.Itexcelsin modelinganddevelopingadata center'sITresources,architectural layout,andinfrastructure.Thishelpsin conceptualizingadatacenterbeforeit isdevelopedorimplementedinan enterpriseorITecosystem.

Technologycertification:Accelbuilds certificationsunderthreevalues: “Think,"“Build,"and“Secure.”Accel isthecertifiedtrainingpartnerof CertNexusandprimarilyfocuseson fourareas:Cybersecurity,Internetof Things,ArtificialIntelligence,and DataScience.

The"all-under-one-roof"modelgives themanadvantageovertheir competitors.Byunderstandingtheir clientsandcraftingsolutions,theyare alsoeducatingtheirclients.“Wedoa lotofbrainstormingtotheextentthat ourclientsunderstandhowouroffering canhelpthemthrive,”saysMr. Ahmed.Solutionsaredeliveredusinga PMPmodelafterdevelopment,with eachstagebeingcloselymonitored.It doesn'tstopthere;Accelprovides supportforthesolutionsinaccordance withthesignedSLAs,withmostofthe contractsbeingavailable24×7. Throughsystemintegration,Accelhas onboardedseveralrenownedpartners, suchasMicrosoft,Oracle,Automation Anywhere,andmore.

Whatarethecompany'snotable achievements?

Accel'sjourneytobeingarespected globalITconsultancybeganmorethan adecadeago,butitwasnotaneasy one.Aboveall,itwasexhaustingtoget peopletorecognizethevalueofthe backendandconsultingservicesthat camewithproducts.Butthecompany wasn'theretogiveup!Bystaying consistentandcateringtoaparticular

purpose,Accelhascarvedanicheand earnedseverallaurelsalongtheway. Fewofthenotablementionsare:

Ÿ BestVendorforsupport–Al DhafraHospitals–SEHA-2018

Ÿ CertificateofAppreciationfrom FujairahGovernmentDepartment–UpgradeofDataCenter-2019

Ÿ CertificateofAppreciationfrom FujairahGovernmentDepartment–UpgradeofDRDataCenter-2020

Ÿ AppreciationfromAbuDhabi Government–SEHA–forCovid 19–setupofTrialVaccination Center-2020

Ÿ AppreciationfromAlDhafra Hospitals–setupofCOVID19 AssessmentCentersinwestern region–2021

Ÿ CertificateofAppreciationfrom FujairahNaturalResource–FujairahGovernment–forsetting upControlroomformonitoringthe activitiesinremoteareausing videowallsolution.

Howareyouplanningtotakeyour companyastepahead?

Inthecomingyears,Accelisplanning toexpandtoAustraliaandAfrica.The companyhasestablishedastrong footholdinBangaloreandAbuDhabi, with80%ofitsbusinesscomingfrom theMiddleEast.Ofcourse,it's planningtoleverageitschannelsto enterasaprominentplayer The marketischangingfastwithdigital transformations,andAccelseeksto leadthepantheonwithvaluesoftrust, integrity,andcommitment.

“Westartedasasystemintegration company,butnow,wearemodulating ourselvesasadigitaltransformation companybecausethatisthefuture,”

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THEIMPORTANCEOFINDUSTRIALWEIGHINGIN

MANUFACTURI AND LOGISTICS

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ING

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Weighingplaysacriticalrole

inthemanufacturingand logisticssectors,as accuratemeasurementsareanessential partofproducingqualitygoodsand ensuringefficientdistribution. Industrialweighingsolutionsprovide businesseswithreliabledatathathelps tomakeinformeddecisions,maximize operationalefficiencyandevenreduce costs.Byexaminingtheimportanceof industrialweighingacrossdifferent stagesoftheproductionprocess,we canbetterunderstanditsbenefitsin ensuringproductoptimizationand successfuloperationsoverall.

HereAreTheImportanceof IndustrialWeighingin ManufacturingandLogistics:

1.Howdoesindustrialweighinghelp improvetheaccuracyandefficiency ofproductionprocessesand shipments?

Industrialweighingisanimportant elementformanyproductionand shipmentprocesses,enablinghigh accuracyandefficiencystandardstobe achieved.Industrialscalesaredesigned tohandlebothlargeandsmallitemsin avarietyofmaterialforms,potentially streamliningworkflowsandhelping businessestomaximizetheir operationalcapacity

Withdigitalweighingoptionsalso available,it’snoweasierthanever beforetoaccuratelymeasureweights withunparalleledprecision.By switchingfrommanualweighing procedurestoindustrialscales, businessescangainanimpressive degreeofconsistencywhilecutting downonresourcesdevotedto measurementtasks.Allinall, industrialweighingtechnologyhasthe potentialtohelpdrivebusiness improvementsthatresultingreater efficiencyandaccuracyacross operations.

2.Whatbenefitscanbusinesses expecttoseefromusingindustrial weighingequipmentandsystems?

Industrialweighingequipmentand systemscanofferavarietyofbenefits tobusinesses,mostnotablyaccurate andefficientdatacollection.When equippedwithsophisticatedhardware andcalibrationdevices,thesesystems canprovideresultsthatarehighly preciseandstreamlined.Asaresult, businessesbenefitfromtheabilityto monitorinventoryinreal-timewith greataccuracy,permittingthemto makelogisticsdecisionsquickly.

Furthermore,theautomationof processessuchasproducttracking helpstoreduceerrors,thereby improvingsafetystandardsinthe workplaceaswellasmeetingcritical regulatoryrequirements.Ultimately, industrialweighingequipmentand systemsofferanarrayofbenefitsfor businessesrangingfromimproved accuracyandefficiencytoenhanced safetystandards.

3.Howcanyouensurethatyour businessgetsthemostaccurate, efficient,andcost-effectiveindustrial weighingsolutionpossible?

Whenchoosinganindustrialweighing solutionforyourbusiness,itis importanttoensurethatyouaregetting themostaccurate,efficient,andcosteffectivesolutionpossible.Keepinga clearmindsetandaskingkeyquestions abouttheproductcanhelptoensure thatyougetexactlywhatyouneed.

Additionally,researchingallpotential providersoftheproductcanleadtothe bestpricingandoptionsavailable. Lastly,involvingkeypersonnelfrom operationsinordertocreateaholistic approachwillallowforasmooth transitionshouldanyadjustmentsbe neededwiththeimplementationofthe newsystem.Bytakingthesestepsinto

consideration,youwillbeabletofind theindustrialweighingsolutionbest suitedforyourbusinessneeds.

4.Whatshouldyouconsiderwhen choosinganindustrialweightscale orsystemforyourbusinessneeds?

Forbusinessownersseekingan industrialweightscaleorsystem,there arekeypointstoconsider.Firstly,itis importanttoreflectonthenatureof yourbusinessandthespecificpurposes forwhichyouwillusetheequipment. Thiswillallowyoutoidentifyany necessaryfeaturesthatarerequiredto ensureaccuracyandreliability

Additionally,youshouldconsider applicablesafetyregulationsaswellas temperatureandhumiditylevelsin ordertochooseamodelthatworks bestforyourenvironment. Furthermore,factoringincost limitationswithoutcompromisingon qualitycanhelpdeterminesuitable solutionsforwhateverpracticalgoals arenecessaryforsuccessfuloperations. Allputtogether,theseconsiderations canhelpbusinessesfindasuitable industrialweightscaleorsystemthat fitstheirrequirements.

5.Howdoyoumaintainan industrialweightscaleorsystemso thatitcontinuestooperateatpeak performancelevelsovertime?

Inordertoensurethatanindustrial weightscaleorsystemcontinuesto operateatpeakperformance,itis essentialtoputinplacearegular preventativemaintenanceprogram. Thisshouldincluderegularcleaningof thescaleorsystemaswellaschecking forsignsofwearandtearsuchasloose fasteners,electricalconnections,and othercomponents.

Additionally,anyenvironmental factorssuchasheat,moisture,ordust shouldbemonitoredandcontrolledto avoidinterferingwiththecalibration

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accuracyofthesystem.Ongoing inspectionsshouldalsobeconducted inordertoidentifyanypotential problemsbeforetheyarisesotheyare dealtwithpromptly.Followingthese guidelineswillhelpensureindustrial weightscalesandsystemsremainin optimalconditionandcontinueto providereliableresultsovertime.

Wehopethisarticlehasgivenyou someinsightintotheimportanceof properindustrialweighinginboth manufacturingandlogistics.Whether youneedanewscaleoraresimply lookingforsomeonetocalibrateyour existingequipment,wecanhelp.We’re expertsinallthingsindustrial weighing,socontactustodayformore informationortogetstartedonyour project.

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