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Inthedecadestofollow,womenhavetimeandagainprovedwhytheirdecisionmattersthe mostintheboardroom.Beitleadingagreatcompanytogreaterheights,oreventhe smalleststepasstartingasmallcompanyandmakingitbiginthemarket;women everywherehaveproventobeabeacontoallthosegirlsouttheredreamingofstartinga business,ofaskingforwhattheydeserveandsimplybeingtheambitiousselves.
ThisissueofTheEnterpriseWorldofEnterprisingWomenoftheYearisatributetoallthose womenoutthereintheleadingrolesandtakingontheworldastheycan,oftakingoverthe boardroomsandcrackingthetoughestofchallenges.
Forthecoverstoryreadabout
KarenSimon,PresidentandManagingPartnerofEmersonsCommercialRealEstate, TarrantCountyDivision.Karenhastrulyestablishedherselfasoneofthepioneersofherfield andhasbroughtarevolutioninthewholecommercialrealestatefield.
Sheisaninspirationtocountless,andespeciallytoallwomenwhofeelthatsomeindustriesare notmeantforwomen.TheEnterpriseWorldcommendsKarenandherentrepreneurialspiritfor whatshehasachievedistrulyremarkable!
Emerson’sCommercialRealEstatemanagementLLCwasfoundedbyRichardWebb,abanker withabackgroundinrealestate,andMattPrice,aCPAwithabackgroundinrealestate.The company’sbaseofoperationsisinDallas,Texas.
Meet ,CEOandFounderofTheGoalDiggerGirl.TheGoalDiggerGirlwas KimberlyOlson foundedinMarchof2018withitsbaseofoperationsinAustin,Texas.Thebusinesswasstarted withamissiontoteachfemaleentrepreneurssimplesystemsandonlinestrategiesinsalesand marketing.
TheGoalDiggerGirls’teamunderstandsthedesiretobuildanonlinebusiness,butlearningthe know-howtoitisawholeothermountaintoclimb.Inaddition,mostwomenareverylimitedon time,sotheyneedautomationintheirbusinessandtoolstheycaneasilyimplementintotheir businessesquickly.
“Itisagreatsatisfactiontoseethatallthethoughtsthatweredoneduringthedesignphasehave workedoutnice,andithasbeenbuilt.Also,itgivesmeahighsatisfactiontoseemyclient excitedandproudabouttheirhouse!Thisiswhatmakesmekeepgoingoneverynewproject!”
LucianaCorwinhascompletedherbachelor’sinArchitectureandUrbanPlanningfrom UNESPandlatercompletedherMBAinUrbanDesignandInternationalBusinessfromthe NationalUniversityofCalifornia.Afterherformaleducation,shehadneverthoughtofreaching topheightswhenshebeganworking.Thebeginningofhercareerstartedwithalotofenergy,no money,andanenormouscuriositytoseetheworld!Shespentaround1.5yearstravelingand gettingtoseeothercultures,realities,andinterpretationofaresidence.
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Forthecoverstoryreadabout
KarenSimon,PresidentandManagingPartnerofEmersonsCommercial RealEstate,TarrantCountyDivision.Karenhastrulyestablishedherselfas oneofthepioneersofherfieldandhasbroughtarevolutioninthewhole commercialrealestatefield.
Sheisaninspirationtocountless,andespeciallytoallwomenwhofeelthat someindustriesarenotmeantforwomen.TheEnterpriseWorldcommends Karenandherentrepreneurialspiritforwhatshehasachievedistruly remarkable!
Emerson’sCommercialRealEstatemanagementLLCwasfoundedby RichardWebb,abankerwithabackgroundinrealestate,andMattPrice,a CPAwithabackgroundinrealestate.Thecompany’sbaseofoperationsisin Dallas,Texas.
Meet ,CEOandFounderofTheGoalDiggerGirl.TheGoal KimberlyOlson DiggerGirlwasfoundedinMarchof2018withitsbaseofoperationsin Austin,Texas.Thebusinesswasstartedwithamissiontoteachfemale entrepreneurssimplesystemsandonlinestrategiesinsalesandmarketing.
TheGoalDiggerGirls’teamunderstandsthedesiretobuildanonline business,butlearningtheknow-howtoitisawholeothermountaintoclimb. Inaddition,mostwomenareverylimitedontime,sotheyneedautomationin theirbusinessandtoolstheycaneasilyimplementintotheirbusinesses quickly.
“Itisagreatsatisfactiontoseethatallthethoughtsthatweredoneduringthe designphasehaveworkedoutnice,andithasbeenbuilt.Also,itgivesmea highsatisfactiontoseemyclientexcitedandproudabouttheirhouse!Thisis whatmakesmekeepgoingoneverynewproject!”
LucianaCorwinhascompletedherbachelor’sinArchitectureandUrban PlanningfromUNESPandlatercompletedherMBAinUrbanDesignand InternationalBusinessfromtheNationalUniversityofCalifornia.Afterher formaleducation,shehadneverthoughtofreachingtopheightswhenshe beganworking.Thebeginningofhercareerstartedwithalotofenergy,no money,andanenormouscuriositytoseetheworld!Shespentaround1.5
E A D E R S I N S P O T L I G H T
Womenareincreasingly
makingtheirmarkinthe commercialrealestate industry,traditionallyamaledominatedfield.Astheindustry continuestoevolveandbecomemore diverse,womenareemergingas leaders,takingonkeyrolesand makingsignificantcontributionstothe sector.
Inrecentyears,therehasbeena growingrecognitionoftheimportance ofgenderdiversityinbusiness,andthe commercialrealestateindustryisno exception.Companiesarenowactively seekingtoincreasethenumberof womeninleadershippositionsand createmoreinclusiveworkplaces.
Asaresult,womenarenowbeing appointedtoseniorrolesin commercialrealestatefirms,including asCEOs,managingdirectors,and headsofdepartments.Theyarealso playingasignificantroleinshapingthe industry,drivinginnovationand pushingformoresustainablepractices.
Theriseofwomenincommercialreal estateisnotonlyapositive developmentforgenderequality,butit isalsogoodforbusiness.Studieshave shownthatcompanieswithmore diverseleadershipteamstendto performbetterandhavehigherlevels ofinnovationandcreativity
However,despitetheprogressthathas beenmade,thereisstillalongwayto gotoachievetruegenderparityinthe industry Womenstillfacesignificant barrierstoentry,includingbias, discrimination,andlackof representationinseniorpositions.
Toaddresstheseissues,therearea numberofinitiativesunderwayto supportwomenincommercialreal estate.Forexample,somefirmsare offeringmentorshipprogramsand leadershipdevelopmentopportunities
specificallyforwomen.Othersare partneringwithorganizationsthat supportwomeninbusiness,suchas WomeninRealEstate(WIRE)and CommercialRealEstateWomen (CREW).
Overall,theemergenceofwomenas leadersinthecommercialrealestate spaceisapositivetrendthatissetto continue.Astheindustryevolvesand becomesmorediverse,womenwill playanincreasinglyimportantrolein shapingitsfuturedirectionanddriving itssuccess.
Onesuchleadersettingabenchmarkin theindustryisKarenSimon,President andManagingPartneratEmersons CommercialRealEstate.
FeaturingforTheEnterpriseWorld’s thisissueofEnterprisingWomenofthe Yearisherstory
KarenSimon-JourneyoftheLeader
KarenSimon,theManagingPartnerof Emerson’sCommercialRealEstate completedhermaster’sdegreefrom TexasChristianUniversityandtaught inacommunitycollege..Whenthe optionsfordiversifyinghercareer mobilityseemedtohaveshrunkdueto familyobligations,Simonsaccepteda positionattheDepartmentofHousing andUrbanDevelopment(HUD),a federalgovernmentagency.
AtHUD,sheservedastheExecutive DirectorforIntergovernmental RelationsandPublicAffairs,where Karenwasresponsibleformanagingall publicrelationseffortsandgovernment relationshipsforafive-statearea includingTexas,NewMexico, Oklahoma,Louisiana,andArkansas.
HerexperienceatHUDprovided valuableskillsthatshehassince appliedtohercurrentroleasthe ManagingPartneratEmerson's CommercialRealEstate.
“Asaleaderintheindustry,Irecognize theimportanceofcreatingdiverseand inclusiveworkplacesthatsupportand elevateallemployees,regardlessof theirgenderorbackground.”
Overall,Karen’s careerjourneyreflects thechallengesthatmanywomenface whentryingtoadvancetheircareers whilebalancingfamilyresponsibilities.
“However,withperseveranceanda willingnesstoexplorealternativepaths, Iwasabletoovercometheseobstacles andestablishasuccessfulcareerin commercialrealestate”,addsKaren.
KarenheldthepositionatHUDfor aboutfouryears,duringwhichtime shecameacrossapieceofinformation thatchangedhercareerandtookitto newheights.
“Icameacrossinformationthat highlightedthepossibilityofobtaining arealestatebroker'slicensewithouta salesperson'slicense,providedthe individualattainedthenecessary certificationwithinayear”,says Karen.
Toqualifyforthebroker’sexam,she hadtosubmithertranscriptswitha minimumof60semesterhoursofreal
estate-relatedcoursework.Despitea busyschedule,Karencompletedthe requiredcoursework,tooktheexam andpassedit.
“Obtainingabroker'slicenseopened upnewpossibilitiesformeinthereal estateindustry.”
Shortlyafterthis,Karenwas introducedtotheHeadoftheIndustrial andLandDivisionattheHenryS. MillerCompany.Itwasawellrenowned,andalsothefifth-largest companyintheUnitedStatesandalso thelargestinthestateofTexasin 1982.ThefirmofferedKarenahighly
As a leader in the industry, I recognize the importance of creating diverse and inclusive workplaces that support and elevate all employees, regardless of their gender or background.
attractivepositiontospearheadtheir industrialandlanddivisioninFort Worth,Texas.
Priortostartinginthisrole,the companyprovidedKarenwiththe opportunitytotakecoursesin industrialrealestate,whichshe completedbeforecommencinghernew position.
“IremainedwithMillerforsixyears andwasrecognizedasthehighest producingindustrialrealtorwithinthe organizationforfiveofthoseyears.”, saysKaren
DuringhertimeatMiller,Karenmade historyasthefirstfemaleindustrial realtorintheDallasFortWortharea. Thisexperienceservedasa
springboardforhercareer,whichhas sinceexpandedbeyondindustrialreal estatetoencompassoffice,retail,and landtransactionsaswell.
Asawomanintheindustrialrealestate industry,Karenfacedseveral challengeswhenshebeganhercareer in1982.In1983,Karenbecamethe firstfemaletoheadacommercial departmentwithintheHenryS.Miller Company,andalsothefirstfemaleto beintheindustrialrealestatebusiness intheDallasFortWortharea.
Whilemorewomenhavefollowedin myfootstepsovertime,therearestill fewerwomenintheindustrycompared tomen.
Anindividual'sproficiencyintheir areaofexpertiseiscrucialtotheir success.Itrequiresacommitmentto ongoingeducationandawillingnessto exertsignificanteffort.Itisalso importantforleaderstoadmitwhen theylackknowledgeonasubjectand takethenecessarystepstoeducate themselvesratherthanprovidinga responsethatdoesnotadequately addresstheinquiry.Thepracticeof constantlyseekingknowledgeand beinghonestaboutone'slimitationsis integraltobuildingtrustandcredibility withinone'sfield.
“AlthoughIwasthefirstwomaninmy field,Ifoundinspirationinthe achievementsofwomeninother
professions.Womenpracticinglawor pursuinglegaleducation,aswellas femaledoctorsandpoliticians,were sourcesofmotivationforme.Ilooked uptowomensuchasGoldaMeir,the formerIsraeliPrimeMinister,Eleanor Roosevelt,andmanyotherwomen. Thesewomenhavefacedsignificant challengesintheirrespectivefields,yet theyhavemanagedtosucceed,andI foundtheirstoriestobeinspiring.”, saysKaren.
EmersonsCommercialRealEstate
EmersonsCommercialRealEstateisa Dallas-basedrealestatemanagement companyfoundedbyRichardWebb,a
bankerwithabackgroundinreal estate,andMattPrice,aCPAwitha backgroundinrealestate.The companyspecializesinproviding professionalpropertymanagement servicestoowners,developers,and 1031—TenantinCommoninvestors. Theteamofrealestateprofessionalsat EmersonsCommercialRealEstateis committedtodeliveringthebenefitsof anin-houserealestatemanagement operationwithoutthetypicaloverhead, expense,andissuesassociatedwith employingafull-timestaff.
Thecompany'sexperiencedteamoffers arangeofservices,includingproperty management,construction
management,accountingandfinance. Bydrawingupontheircollective expertise,theycannavigatethe complexitiesofmodernproperty acquisition,ownership,and management.Thisallowsthemto providetailoredsolutionsthatmeetthe uniqueneedsoftheirclients,regardless oftheirsize,type,orlocation.
AtEmersonsCommercialRealEstate, theirteamunderstandsthateffective realestatemanagementrequiresa hands-onapproach.Theyare committedtoprovidingpersonalized, proactive,andcost-effectivesolutions thathelptheirclientsachievetheir goals.Thisincludesidentifying
Obtaining a broker's license opened up new possibilities for me in the real estate industry
opportunitiestomaximizerevenue, minimizeexpenses,andenhancethe valueoftheirpropertiesovertime.
Oneofthekeyadvantagesofworking withEmersonsCommercialReal Estateistheircommitmenttostaying aheadofthecurve.Theyunderstand thattherealestatemarketisconstantly evolvingandthatittakescontinuous learningandinnovationtoremain competitive.Asaresult,theyinvest heavilyintheirteam,ensuringthat theyhaveaccesstothelatestindustry knowledge,tools,andtechnology.This enablesthemtoprovidethemost effectiveandefficientsolutionstotheir clients.
Inadditiontotheirdedicationtotheir clients,EmersonsCommercialReal Estateisalsocommittedtogivingback tothecommunity Theybelievethat strongcommunitiesarebuiltona foundationofactiveandengaged citizens.Tothatend,theysupporta varietyoflocalorganizationsand causesthatpromotethewell-beingof thecommunitiestheyserve.
EmersonsCommercialRealEstatehas aproventrackrecordofsuccessin managingawiderangeofproperties, fromindustrialfacilitiestoretail centers,officebuildings,andbeyond. Theirportfolioincludesproperties acrosstheUnitedStates,andtheirteam hastheexpertisetomanageproperties ofanysize,type,orcomplexity
Inconclusion,EmersonsCommercial RealEstateisatop-tierrealestate managementcompanydedicatedto deliveringpersonalizedandcosteffectivesolutionstotheirclients. Theirteamofexperienced professionalshastheknowledge,tools, andtechnologyneededtomanage propertiesofanysize,type,or complexity Withacommitmentto stayingaheadofthecurveandgiving backtothecommunity,theyarea
valuablepartnerforanyproperty ownerorinvestorlookingtomaximize theirreturnsandminimizetheirrisks.
TheJourneyoftheCompany
EmersonsCommercialRealEstatehas experiencedimpressivegrowth throughoutits15+yearsofoperation, despitefacingnumerousobstacles alongtheway.Initsearlyyears,the companystruggledtoestablish relationshipswithclients,buildaloyal customerbase,andkeeppacewiththe evolvingstandardsandservicesinthe industry
However,EmersonsCommercialReal Estateovercamethesechallengesand notonlyachievedsuccess,butalso expandeditsoperationsbyestablishing officesinseveralcities,including OklahomaCityandFortWorthaswell asrepresentationinmanycities throughitspartnershipin1045,a
managementcompanyfoundedin 2019.Bystayingaheadofmarket demandsandclientexpectations,the companyhasearnedareputationasa respectedleaderintheindustry
TheCOVID-19pandemicpresenteda significantchallengeforthecompany, particularlyduetothedeclineinoffice andretailleasingandsales.Asaresult, themanagementteamhadtoworkwith tenantswhowerestrugglingtopay theirrent,resultinginincreasedcosts forthecompany.
Nonetheless,EmersonsCommercial RealEstateremainedcommittedto supportingbothitsclientsanditsown growthduringthisdifficulttime. Throughitsexceptionalrangeof servicesanddedicationtoexcellence, thecompanyemergedfromthese challengesasatrueindustryleader, recognizedforitsaccomplishments andrespectedbyitspeers.
Australiaisacountryblessedwith
nature,history,andtraditionand whenwetalkaboutthemost significantcitiesinthecountry,Sydney isonenameyoucan'tmiss.Knownas thetourists'paradise,theunmissable touristAttractionsofSydneyare acknowledgedbypeoplealloverthe world.Fromdeliciousfoodtolively nightlifescenes,thecityofSydneynever disappoints.Tomakethingsmore interesting,letusintroduceyoutosome ofthelesser-knownfactsaboutthewellknownSydneycity
Sydney'searlyhistorywasdominatedby itsstatusasaBritishprisoncolony Convictsweredroppedonthis extraterrestrialcoastandfoundthe climatehard.Thesoilwaspoor,andthe areawasrugged,requiringmanual clearing.Untilthesettlerswereableto traversetheBlueMountainsanddiscover thebetterterritorywestoftheGreat DividingRange,thelittletownwasoften shortoffood.Therewerealsofrequent clashesbetweenthegovernors,free settlers,andprisoners.
Thecity'scontemporaryhistorystartedin 1788,withthelandingofaFirstFleetof Britishshipsandtheestablishmentofa penalcolonybyGreatBritain.Sydney wasthecapitaloftheBritishcolonyof NewSouthWalesfrom1788until1900. Sydneywasdesignatedasacityin1842, andamunicipalgovernmentwas founded.Sydneybecamethecapitalof thestateofNewSouthWaleswhenthe Australiancoloniesunitedtobecomethe CommonwealthofAustraliain1901.
TheSydneyOperaHouseis,inreality, oneoftheworld'smostdistinctive
twentieth-centurystructures,awonder, andanaccomplishmentoftremendous engineeringandarchitecture.The OperaHouse,whichissynonymous withAustralia,isoneofthemost recognizedtouristattractionsof Sydney.Itissituatedontheeasterntip ofCircularQuayandisfamousacross theglobeforitsinnovative architecture.
Thislate-Georgianhistoricmonument ofSydneycomplextooksevenyearsto completeandcontainsAustralia's oldestsurvivingarmybarracks.Major GeorgeBarney,commandingtheRoyal Engineers,oversawtheconstruction, whichincludessandstoneminedonthe site.Volunteersprovidefreeguided toursonceaweek,whichincludea30minutebandperformance, aone-hourtourofthecomplex,andan optionalvisittotheArmyMuseum. Thelatterfocusesonthehistoryof NewSouthWales'militaryservices andincludesitemssuchasweapons, clothing,andpaperrelics.
WhencanyouvisittheTourist AttractionsofSydney?
ThetouristattractionsofSydneyare oneofthemostpopulartourist attractionsaroundtheworld.Thereare nosevereweatherconditionsduetothe city'stropicallybalancedclimate, whichismaintainedallyear.However, ifyouwanttoknowwhattheseasons arelikeinSydneybeforeyouarrive, heretheyare.
Springisanexcellentseasontovisit Sydney Theweatherispleasantand comfortable,withjustenoughsunlight toallowyoutoenjoythelively metropolis.
SummersinSydneymayquicklyturn fromwarmtoscorching,soprepare
aheadoftimebypackingplentyof sunscreens,hats,andsunglassesbefore yougo.
Autumnisagreatseasontoembarkon walkingtoursanddayexcursionsfrom Sydneytoitssuburbs.
Unlikeotherplaces,Sydney'swinters aremildandnottoocold.Itisalovely timeinthecity,withlotsofthingsto dosuchaswhalewatching,hiking,and evenvisitingtheaquariums.
Herearesometipsthatwouldbe helpfulwhentravelingtoyourfavorite touristattractionsofSydney
1.Optforaferry
Ferriesareapopularmeansofpublic transportationamongcityresidents sinceitisthequickestmethodtomove fromonelocationtoanother.Itis inexpensive,quick,andenjoyable becauseharbourvistasarebestseenon oneoftheseboatrides.TheOpalCard maybeusedtoreserveandpayfor ferries.Dependingonthelengthof yourvacation,youmaychargethecard dailyorweekly.
InSydney,thereareseveralfreeart galleries.Theseprovidesome wonderfulinsightsintoallsortsofart formsinAustraliabyservingasa platformforfledglingartistsaswellas expertswhowishtosharetheirwork withothers.Arriveatthesegalleries earlyinthemorningsincemostof themshutaroundmidday
3.Explorethestreetswithfree walkingtours
ThestreetsofSydneyareas entertainingasitsgreatsites,andfree
walkingtoursareonewaytoexplore them.Twoofthemostpopularfree walkingtourstoexperiencethecity center,CircularQuay,andTheRocks areFreeToursSydneyandI'mFree WalkingTours.
Alongwiththetouristattractionsof Sydney,therearesomesignificant peoplefrom'TheCityofHarbour'who arewell-knowninAustralia,and aroundtheglobe.Let'stakealookata fewofthem.
1.AdamAshley-Cooper(bornMarch 27,1984,inSydney)isarugbyunion playerfromAustralia.Henowplays forKobelcoSteelersinJapan'sTop Leagueandhas116capsforAustralia,
whichisthethirdmostofany Australianplayer.Mr.Versatileishis moniker
2.IndianaRoseEvans(born27July 1990)isanAustralianactressand singer-songwriterbestknownforher appearancesasMatildaHunterin HomeandAway,BellaHartleyin H2O:JustAddWater,andEmmaline RobinsoninBlueLagoon:The Awakening.
3.JamesDavidWolfensohn(born December1,1933)isanAustralianAmericanlawyer,investmentbanker, andeconomistwhoservedasthe WorldBankGroup'sninthpresident (1995–2005).HewasborninSydney, Australia,andattendedtheUniversity ofSydneyandHarvardBusiness
School,aswellascompetedinfencing attheOlympics.Heworkedformany firmsintheUnitedKingdomandthe UnitedStatesbeforeestablishinghis owninvestingcompany.
4.RowanWoods(born1959)isafilm andtelevisiondirector,actor,and screenwriterfromAustralia.In1998, WoodsearnedanAFIawardforbest directorforhisworkonTheBoys.In addition,thepicturewasacceptedinto the48thBerlinInternationalFilm Festival.
5.RobertJohnChristoakaBobChristo wasanAustralian-Indiancivilengineer andBollywoodactor.Beginningwith SanjayKhan'sAbdullah(1980),he wentontoappearinover200Hindi filmsinthe1980sand1990s,including
Qurbani(1980),Kaalia(1981),Nastik (1983),Mard(1985),Mr.India(1987), RoopKiRaniChoronKaRaja(1993), andGumraah(1993).
TheBiggestEconomyofAustralia
Sydney'seconomyplaysavitalrolein Australia'scommerce,manufacturing, banking,education,anddistribution sectors.TouristattractionsofSydney havealsoplayedamajorrolein makingSydneyintoagigantic economyofAustralia.Sydney'sCBD
isthebiggestinAustralia,anditis surroundedbyseveralbusinessregions thatarealsoconsideredpartofSydney OneprominentexampleisParramatta, whichislargerthanotherstatecapitals.
ThecityofSydneyextendsacrossthe harbourbridgetoestablishNorth Sydney,whichisacontinuationofthe CBD.NorthSydneyhasasignificant economy,however,ithasahigh vacancyrate.Chatswood,Sydney's thirdbiggestbusinessregion,islocated onlyafewkilometersnorthofthecity
center.Chatswood'smajorbusinessis retail,andthecityhasseveralhigh-rise buildingswithadistinctskyline.20th CenturyFoxhasextensivestudio facilitiesinSydney
WhatmakesSydneySpecial?
1.Food
ThegreatestplacestodineinSydney arelargelydeterminedbyyourbudget andyourmood.Ifyou'researchingfor affordablefood,therearelotsof
excellentselections.Ifyou'rereadyto payalittleextra,you'llbeableto locatesomegenuinelyamazing eateries.MisterGeeBurgerTruck, MomofukuSeiobo,andSepiaare amongourpersonalfavorites.
Whilethereisabroadvarietyoffoods andsweetsavailable,herearesome solidfavorites:
Ÿ Barramundi
Ÿ Sydneyrockoyster
Ÿ Australianprawns
Ÿ Avocadoontoast
Ÿ Baconandeggroll
Ÿ Lamingtoncake
Ÿ Potatocake
Ÿ Yellowfintuna
Ÿ
Australianshavebeenaccusedof beingsportsnuts,andSydneysiders, astheyareknown,arenoless passionateaboutsportsthantheir counterpartsinotherplaces. Nonetheless,Sydneyboastsavibrant culturalandintellectuallife.
Sydney,Australiahasavibrantand diversifiedculturalscene.Manyof thedistinctculturesthatcomprise Sydney'smosaicarecenteredon cultural,artistic,ethnic,linguistic, andreligiousgroupsfounded throughwavesofimmigration. Sydneyisamajorworldwide metropoliswithathrivingarts culturethatincludesmusical,
dramatic,visual,literary,andother endeavors.
OurTop10TouristAttractionsof Sydney
TheRoyalBotanicGardenSydney, locatedclosetotheOperaHouseand overlookingSydney'sspectacular metropolitanskyline,hasahuge collectionofexoticplantsfromallover theglobe.
TheRoyalBotanicGarden,Australia's oldestbotanicgardenandscientific institution,wasfoundedin1816. Wanderingthroughthis30-acrelush sanctuaryisatruepleasure.
PayingavisittooneofSydney's numerousislandsisanexcellent opportunitytolearnmoreaboutthe city'shistoryandprogress.Cockatoo Islandisoneofthoseislandsthatare wellworthavisitandafundayout.
CockatooIslandisaUNESCOWorld HeritageandNationalHeritageListed islandintheheartofSydneyHarbour Theislandhasoperatedasa shipbuildingyard,aCommonwealth navalstation,andaprisonisland throughouttheyears.
3.
TherenownedSydneyHarbourBridge, whichopenedin1932,notonlyhasthe nicestappearance,butit'salsoan extraordinaryfeatofexcellent engineering.The134mhighSydney HarbourBridge,sometimesknownas theCoathangerduetoitsarch-based form,linksthecity'sCBDwiththe city'sNorthShore.
4.DarlingHarbour
DarlingHarbour,Sydney'sbiggest recreationalandpedestrianzone,is hometoawiderangeoffamilyfriendlyactivities.DarlingHarbourhas somethingforeveryone,from beachfrontrestaurantsandfrequent fireworksshowstointeresting museumsandsprawlingparks. TheSydneyAquarium,theAustralian NationalMaritimeMuseum,Madame Tussauds,theWildLifeSydneyZoo, theChineseGardenofFriendship,and theDarlingQuarterKidsPlayground areallmust-seeattractions.
5.TheRocks
TheRocks,oneofSydney'soldest neighborhoods,wasformerlyan infamousprisontownbutisnowa
renownedtouristattractionofSydney. Friendlypubs,cobblestonelaneways, oldbuildings,andavarietyof interestingeventstakeplace throughouttheyear
6.SydneyTowerEye
AvisittotheSydneyTowerEye shouldbeatthetopofyourlistof must-seesitesifyouwanttoview Sydney,theHarbour,theshoreline,and itssurroundingdistrictsfromabove. TheSydneyTowerEyeoffersthe greatestviewsofthecityfromthe second-highestobservationtowerin theSouthernHemisphere,aswellasan innovative4Dfilmexperience.
7.Sydney'sTarongaZoo
TarongaZooinMosmanisaterrific dayoutforyoungandelderlyalike,set againstthebackgroundofSydney's CBDcityscape.Therearemanyways totraveltoTarongaZoo,buttheboat ridefromCircularQuayisthemost convenient.
TarongaZoo,Australia'sbiggestzoo,is quietlynestledawayonthenorthside ofSydneyHarbourwithmagnificent cityviews.Ithasfantastic performancesandoffersintimate interactionswithmanyanimalspecies.
8.SeaLifeSydneyAquarium
TheSeaLifeSydneyAquariumisone ofthemostfamoustouristattractions ofSydney,locatedonthenorthernside ofDarlingHarbour,justnorthofthe historicPyrmontBridge.
9.TheHydePark
HydePark,locatedontheeastern outskirtsofSydney'sCBD,is Australia'soldestpublicparkland.The parkstretchesnorthwardtothe DomainandtheRoyalBotanicGarden.
Whilenotasbig,Sydney'sHydePark hasasimilarappearanceandfeelto NewYork'siconicCentralPark,owing toitspositioninthecity
10.PalmBeach
PalmBeach,located40kilometers northofSydney'sCBD,hasadistinct ambiancereminiscentofalittle subtropicalparadise.PalmBeachisa popularday-triplocationforSydney residentsaswellasaspecialized vacationdestinationforvisitors, backpackers,andAustralianand worldwidecelebrities.
HowistheNightlifeScene?
Sydneyhasgreatnightlife,including operaconcerts,karaokebars,clubs, andcafes.Thereareinfinitelocations tounwindafteraharddayatworkfor everykindofnightcrawler,soyou'll neverbestuckforthingstodoin Sydneyaftersunset.Sydneyoffers everything,fromnoisyandhectic nightclubstotranquilbeachshacksand cafés.
FrequentlyAskedQuestionsabout Sydney
1.HowtotravelwithinSydney?
TheeasiestmethodtotraveltoSydney isdeterminedbyyourbudgetand whereyouwanttostay.Ifyou're stayinginthecitycenter,walkingor usingpublictransitistypicallythe mostconvenientandleastexpensive choice.However,ifyouwanttodoa lotoftouringoutsideofthecity,you mightthinkabouthiringavehicle.Just keepinmindthatparkinginSydney mayberatherpricey
2.Howmuchdoesastaycost?
YoushouldbudgetroughlyAU$352 ($250)perdayforyourtriptothecity,
2.TheCockatooIsland SydneyHarbourBridgeasyoupreparetowitnessoneofthe besttouristattractionsofSydney.The averagedailypriceisbasedon previoustravelers'costs.Previous visitorsspentanaverageofAU$55 ($39)onmealsandAU$18($13)on localtransportationinoneday
BonusFactsaboutSydney
1.Climate
SummersinSydneyarepleasant,while wintersaremild.Inthewinter, temperaturesseldomfallbelow freezing,andsnowfallisevenmore infrequent.
2.Entertainment
VividSydney,alightfestival,isoneof Sydney'smostmagnificentyearly spectacles.TheSydneyOperaHouse andtheSydneyHarbourBridgeare transformedintolightartfortourists and"Sydneysiders"fromMaythrough June.
3.Lesser-known
AnotherinterestingfactaboutSydney isthat,becauseofitsproximitytothe InternationalDateLine,itisusually thefirstmajorcityintheworldto welcometheNewYear.
Fromtheprimetouristattractionsof Sydneytosomeofthelessexplored partsofthecity,thereisareasonwhy Sydneyisthebiggesteconomyof Australia.Ifyou'vereadeverythingwe havementionedsofar,yourexperience whenyouvisitthebeautifulcityof Sydneyisabouttobecomealotmore enjoyable.
Wehavewitnessedanamazingspurtinstart-ups, onlinebusinesses,etc.,especiallyinthepast years.But,weknowtheworldofbusinessisa highlyfierceandcompetitivespace,Whatthesebudding entrepreneursneedisatrustedplacewheretheycanlearn, grow,andgroomthemselvestobecomesuccessful entrepreneurs.Turningthisdreamintorealityisavisionary andexemplaryentrepreneur.
MeetKimberlyOlson,CEOandFounderofTheGoal DiggerGirl.TheGoalDiggerGirlwasfoundedinMarch of2018withitsbaseofoperationsinAustin,Texas.The businesswasstartedwithamissiontoteachfemale entrepreneurssimplesystemsandonlinestrategiesinsales andmarketing.
TheGoalDiggerGirl’steamunderstandsthedesiretobuild anonlinebusiness,butlearningtheknow-howtoitisa wholeothermountaintoclimb.Inaddition,mostwomen areverylimitedontime,sotheyneedautomationintheir businessandtoolstheycaneasilyimplementintotheir businessesquickly
TheGoalDiggerGirlenablessmallbusinessownersto scale,sotheycangrowtheirmonthlyrevenuewiththe sameamountofworkhoursandresources.Theyhave provenresultswithstudentsbeginningtheirprogramsand makingacouplethousandpermonth,tothenwalkingaway withmakingfivefiguresmonthlyfromwhattheylearnedin theGoalDiggerprograms.
Theyhaveseenwomenineverystageofentrepreneurship. Whethertheyareanewbieandnotmakingmuchmoney,to thehighlyseasonedprofessionalwhohasbeenmaking moneyandsalesforyears.Someofthesewomenare beginningtheirfirstcoachingbusinesseswithnoprior coachingexperience,discoveringtheirpassionswhilealso learninghowtogetclients.
OneofthemajorfactorsthatsetTheGoalDiggerGirlapart istheversatilityofitsprograms.Astheyhavestudentsfrom allwalksoflifeintheirstudentbase,poolinginfroma varietyofindustries.
Forexample,they’vehadanartistsellingonlyin galleries.Withtheirmentoringandprograms,shewas abletopivottosellingherpaintingsprimarilyon Instagram.Anotherstudent,aprofessorattheuniversity level,wasabletoquitherjobandrunhernetwork marketingbusinessfulltime.
JourneyofTheGoalDiggerGirlandfactors triggeringtheirgrowth?
Oneofthebiggestchallengesfacedbythecompanywas scalingtoprovideandservethelargevolumeofbudding womenentrepreneurs.Thecompanywasstartedby
“Everyone wants to be an entrepreneur but not everyone is willing to do what it takes to stay committed through the ups and downs. I did so much personal development work to cultivate a rock solid mindset and continue to do so which has allowed me to confidently make quick decisions and continue to lead this company with clarity and purpose.”
-Kimberly Olson
CEO, The Goal Digger Girl
Kimberlyastheonlycoach,now,ithasgrowntoateamof craftedpersonnelwhoaremorethancapableofhandlingthe largevolumeofstudentsandday-to-dayoperations.
Anotherchallengetheteamovercamewascreatingaflawless learningarchitecturethathousesallthenittygritty,makingit oneoftheeasy-to-useandaccessiblelearningplatforms.
OneofthemajorreasonstriggeringthegrowthofTheGoal DiggerGirlisowingtoKimberly'sabilitytoorganically growanaudienceandshowupconsistentlyonsocialmedia.
Alotofnewcoachescameontothescenebutthenthey disappearafterafewmonthsandhavetostartalloveragain. TheGoalDiggerGirl'steamhassuccessfullyand consistentlykeptthemselvesintunewiththeiraudience, evolving,whileidentifyinggapsinthemarketandfilling themwiththeirdiverseprogramofferings.
WhatestablishesTheGoalDiggerGirl’slong-standing success?
Thereasonsbehindthecompany’slong-standingsuccessare tenacity,grit,andperseverance.
Intheirfirstfullyearinbusiness,theyearned$250,000in revenue.Inthepastyear,theygenerated$2.7millionand are60%overthatyear-to-date.Inaddition,Kimberlyhas reached~25,000usersonsocialmediaplatformswhenthe companywascreatedtooveramillionnow!
HolisticprogramsofTheGoalDiggerGirlandwhat setsthemapart?
ThecoreofferingsofTheGoalDiggerGirlaregroup coachingprograms,rangingfrombeginnerentrepreneurs fromonescalingtosevenfigures.Theyworkwithany nichethatisbuildingandscalingtheirstudent'scompany online.
Whatsetstheirprogramsapartisthedualaccreditationfor programcontentandtrainerofexcellence.Theyare structuredinasimpleformatthatiseasytodigestand implementaroundabusylifestyle.Moreover,thereis constantandrigoroussupport,andmentoring,makingtheir programsresults-oriented.
“OnethingthatIdothatIfeelisspecialispromoting ourclientstomyaudienceonsocialmediaasmuchas possibletoedifythemandallowthemtogetvaluable exposure.Ihaveanabundantmindsetandamalways lookingforwaystoenablethem.Wealsopayforaninpersonbeachretreatforourhigherlevelprogramsand itisalltheragebecauselodgingisincludedalongwith thetrainingcontentandIthinktheyfeelveryspecial.”-
KimberlyOlson,CEO,TheGoalDiggerGirlHowTheGoalDiggerGirlistakingitsservicesahead?
Theteamisalwaysonthelookoutfornewtrendsand practices.Apartfromkeepingacloseviewoftheirstudents, theirlearningexperience,feedback,etc.,theyareconstantly identifyingthemarket.
Iftheyseetheirstudentsgoingelsewhereforanything beyondtheirprogramofferings,theyknowit'stimetoroll outanewprogram.Astheircoregroupofstudentsascends intheirbusinesses,theystronglybelieveindevelopingthe nextleveloftheirprogramstobestmeetandservetheir needs.
TheGoalDiggerGirlanditsteamaregettingcloserto launchinganall-in-oneplatform.Thiswillallow entrepreneurstohavetheiremailmarketing,landingpages, coursecontent,andotheressentialbusinesstoolsallinone platform.
Theteamknowstechchallengescanbeabigobstaclefor many,sotheyareexcitedtostreamlinetheprocessand allowmoresimplicitytobeimplementedintotheirstudent's businesses.
TheGoalDiggerGirlistrulyaninnovativeconceptanda class-apartcompany,venturingintoteachingandnurturing buddingwomenentrepreneurs.Whatmakesthecompany, itsprograms,anditscoachessosuccessfulisastrong foundation,astrongsetofcorevalues,avivacious,and extraordinaryleader!
KimberlyOlsonistheCEOofTheGoalDiggerGirl.
KimberlyOlsonisaself-mademulti-millionaireandthe creatorofTheGoalDiggerGirl,wheresheservesfemale entrepreneursbyteachingthemsimplesystemsandonline strategiesinsalesandmarketing.
Throughthepowerofsocialmedia,sheequippedstudents withonlinestrategiestoexplodetheirpresenceandgetreal resultsintheirbusiness,genuinelyandauthentically.Sheis alsothefounderofthenon-profit:ElephantSisters.
KimberlyafterreceivingherundergraduateinBusiness ManagementandMarketingranthedistrictofficeasan
independentcontractorforVectorMarketingforalmost10 years.ShethenwentontopursueandcompletetwoPhDsin NaturalHealthandHolisticNutrition.
Later,shespentanotherdecadespeakingandtrainingallover NorthAmericaaroundhealthandwellness.Duringthattime, Kimberlylaunchedherfirstbusiness,FitKim,andbegan learningabouttheworldofonlinemarketing.
In2018,shelaunchedTheGoalDiggerGirlbecauseshe realizedhowpassionateshewasaboutsalesandmarketing. Thus,shedecidedtodedicateherlifetoteachingothershowto buildtheirdreambusinessesonline!
Today,Kimberlyisinthetophalfpercentofhercurrent networkmarketingcompanygloballyandistheauthoroffive booksincludingbest-sellers,TheGoalDigger,WhyBalanceis B.S.,andBOSSItUp,Babe!.
Shehasatop25-ratedpodcastinmarketingandtravels nationallyforpublicspeaking.KimberlyisaTEDx TalkspeakerandherrecentTEDxTalkwaslistedas oneofthe‘10TopTEDxTalksthatYouDon’tWantto Miss’.
Kimberlyhasalsobeenhonoredasoneofthe ‘Top 20 Life Coaches to Look Out for in 2022’,and ‘Top 10 Most Ambitious Women in Business to Follow’andisa partoftheForbesCoachesCouncil.
Shehasalsobeennamedasoneofthe‘Top20Life CoachestoLookOutforin2022’bythe Entrepreneur’sHerald.Mostrecentlyshehasshared thestagewithRachelHollis,ChaleneJohnson,Marina Simone,andJessicaHigdon.Also,shewasawardedthe honorof‘TopCEOfor2022’bytheInternational AssociationofTopProfessionals!
Kimberly’sthoughtsontheresponsibilitiesofan entrepreneur?
Entrepreneursneedtobeabletocastavisionfortheir companyanddevelopthestrategytoexecutethatvision.I thinksomanyentrepreneursgetcaughtupinthedoingthat theydon’tspendenoughtimeworkingontheirbusinessto takeittothenextlevelandallowittocontinuetoevolve.
Entrepreneursalsoneedtobeabletotrustthemselvesand makequickdecisionsanddowhat'srightforthecompany, notnecessarilybasedonhowtheyfeelaboutit.
Howdoyoulookafteryouremployees?Whatmakes yourteamunique?
TheteamofTheGoalDiggerGirlworksremotelybutthe managementandleadershipmakesuretheyarewelltaken careof.Theydoin-personretreatsafewtimesayear,enjoy apaidstaffself-caredaymonthly,andalsoanemployee
“The principles we teach apply to any business, which is extremely empowering”
- The Goal Digger Girl Team
stipendtobeusedforagymmembershiportowardsa rejuvenatingmassage.
Butmostimportantly,thecoachesknowwhattheyareoffering theirstudentsandhowitcanbenefitthem.Theyknowthe importanceofbecomingasuccessfulentrepreneur,andstrive day-in-andouttomakeTheGoalDiggerGirlanditsprograms indomitable.
TheteamknowstheycanalwaysgotoKimberlyowingtoher caring,nurturing,andcaptivatingpersona.
Kimberly’sviewsonconstantvigilanceasaneedora strategy?
Itisanabsoluteneed.Ifthepastcoupleofyearshastaughtus anythingitisthatnothingisguaranteed.Astheleaderofthe company,itisourresponsibilitytoconstantlybeassessinghow themarketistrendingandprepare,especiallyfinancially,forthe upsanddownsthateverybusinesscanexperience.
Kimberly’stakeontheratraceinthemarket?
Idon’tfeellikeI’mcoping;IfeellikeI’mconstantlyaspiringto achievethenextclimbupthemountainwhichisveryfulfilling andkeepsmegoing.Seeingtheresultsofmyclientsandhow theirlivesaretransforminggetsmeupinthemorning!
“I am also very direct with them and I think that is very important. Our team is unique because I've hired each person based on intuition and know they are all supposed to be here.”
“We become what we think about most of the time, and that's the strangest secret.”
- Earl Nightingale
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
WhatexactlyisAdidas?
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
HowmuchAdidasspendson Marketing?
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe
“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.
Competitors that made it difficult for Adidas!
Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of
1.Nike 2.Puma 4.FILA 5.UnderArmouritsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
1.
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits
customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,
expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
2.
Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough
Adidasattemptedtolaunchthe ShackleShoe. USSR-ThemedAdidasProductsduringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
PartnersinSuccess!
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.
Ÿ TheAdidasYeezycollaboration
Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh
fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.
Ÿ CollaborationwithManchester United
AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis
quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
Leadershipcomeswithdifferentmindsets.Someleadersenterthe racetoearnreputationandgrowtheirbusinesstenfolds.While someentertheracejustforthesheersatisfactionofputtinga smileontheircustomer'sface.Becausesometimes,thecustomer satisfactioncomeswiththegreatergood.Itdoesnottakemuchtomake someonehappy,allyouneedtodoiscomplywiththeirdemandsand providethemwiththebestservices.Andthereyouare!Youhaveearned yourselfabadgeofexcellencealready.
Architectureisonesuchindustrywherecompetitioniswaitingforyouas youenterthrough.Witheachindividualwantingsomethingoutofthe box,itbecomesadifficulttaskforthedesignerstodeliveraproductthat fitstheirexpectationsandalsodeliveraproductthat'spracticalinnature.
FeaturingfortheCoverStoryofTheEnterpriseWorld'sthisissueof EnterprisingWomenoftheYearisLucianaCorwin,aleaderwhoisa creativeperfectionistbynatureandwithherteam,alwaysstriveshardto bringabig,brightsmileonhercustomers'faces.
LucianaCorwin-LeadingtheWay-
“It is a great satisfaction to see that all the thoughts that were done during the design phase have worked out nice, and it has been built. Also, it gives me a high satisfaction to see my client excited and proud about their house! This is what makes me keep going on every new project!”
Lucianahascompletedherbachelor'sinArchitectureand UrbanPlanningfromUNESPandlatercompletedherMBA inUrbanDesignandInternationalBusinessfromthe NationalUniversityofCalifornia.Afterherformal education,shehadneverthoughtofreachingtopheights whenshebeganworking.Thebeginningofhercareer startedwithalotofenergy,nomoney,andanenormous curiositytoseetheworld!Shespentaround1.5years travelingandgettingtoseeothercultures,realities,and interpretationofaresidence.
These1.5yearsspenttravellingandlearningmore abouttheotherculturesturnedouttobeatruly enrichingexperienceforher,theonethathelped herlaythefoundationofherdesignhouse.This helpedheropenuphermindtonew,freshand vibrantideas.Withonejobathand,Luciana keptworkingonseveralotherprojectsand gainednewlearningsandexperiences througheachone.
Whenshehadjuststartedoutand wasinherlearningstages,where allshelookedoutforwasgood experienceandmeetingnew peopletoexpandher networks,Lucianaalso followedjobsites,and alsoworkedwithout anycompensation there,withthe onlyintentionof givingherbest.
“I comprehended which project had great scope and potential and waited for it to show results.”
Lucianathendoveintothebusiness,shedidthisby convertingherdesignsthatfitperfectlyandtheresultant wouldlookjustlikeanyordinaryhouse.Shethenalsoused theseprojectdetailsinherprofessionalportfoliofora numberofyearsaheadandgainedthetrustofmanyother peoplewhowerethenconvertedtoherclients.Thisalso gaveheranupperedgeinthegameandhelpedhergain manymoreclients.
Underpromiseandoverdeliver.Dependingonyour product,youhavepeople'sdreams,life,andexpectationsin yourhands.AHS'responsibilityisnotjustmaterialbut people'semotionsprimarily.Sotheteamhasa responsibilitytoprovideagoodandpleasantexperiencein theprocess.
“Building a house is not just an investment but it is also, many times, a life dream that we help to create and make it happen.”
Knockingdownseveralchallengesandlookinguptoonly theopportunitiesthatwouldultimatelybenefither,Luciana hasgainedherreputationwitheverynewprojectshe signed.Everynewprojectthatcamein,cameasagreat opportunitydisguisedasachallenge.Andallofitneeded beingonyourtoesatalltimes,andbringoutquick solutionstoreachtothebestresultsinnotime.
Whatsherealizedwitheachprojectthatshetookupwas thatforefficientservicesandtoreapthebestresults,one needstovalueknowledgeandcompetency.Therewillbea lotofpeopleonthewaywhowilltrytoputyoudown,or eventakeadvantageofyou,butifyouputdedicatedefforts towardsyourwork,theseset-backswillhardlymakea differencetoyouonyourjourney
Beingawomaninthismale-dominatedmarketnichewasa difficultpathtotreadon.Whenshestartedout,everyone thoughtofherjustasadecorator,butaftershestartedher workinfullswing,peoplebecameawareofthecreative spiritofherafterwhichtheyunderstoodhertrue capabilities.
“I believe that the one who always does the right thing, using his best potential, and keeps faith in themselves, will always gain great success.”
Shefirmlybelievesthatdeterminationhelps youfindways.Adeterminedandafocused
mindisalwayslookingoutforanswerstoeventhetoughest ofquestionsandfromthecornersofitall,thereisalways ananswerhiddentheresomewhere.Herstrongwillpower tofacealltheoddsboldlyandstandoutasaninfluential businesswomanservesasatrueinspirationtoall.
AHSDesignGroup-DesignsthatReflectPassion-
AHSDesignGroup'sapproachtoarchitectureemploysa collaborativeapproachtoidentifyearlyintheprocessthe owner'suniqueideasand/orbusinessgoalstohelpguidethe designprocess.Theirexperiencesincludearchitectureand interiordesignforresidentialandsmallcommercial projectsinthegreaterAustin,Texasarea.
“Our creative solutions are budget minded and uniquely designed for each of our clients.”
AHSDesignGrouphasbeenestablishedinAustinsince 2010.
Theteammakessuretogooneextrasteptopleasetheir clientsandseeabeautifulspace/architectureasaresult. AHSputsspecialattentiononeachindividualprojectto ensurethebestcombinationofformandfunction.
TheentireteamofAHSDesignGroupunderstandsthe commitmentfromtheirclientstrustingtheirprojectinAHS' hands.Thismakestheteamfurthermotivatedtomakesurethey arenotjustsatisfiedwiththeresultsandtheprojectisbuildable withintheclient'sbudget.
Today,AHSDesignGroupprovidesarchitecturalservicesto people,mainlyforresidentialprojectsandsmallcommercials buildingsinAustin.Thefirmhasbeenrunningfor10yearsand about98%ofitsclientsarereferral.
“The biggest mark of success for us is that AHS' first clients are still working with us!”
AHS'StrongLegacyofCreativeSolutions-
“Our job is to deliver to its clients more than what they are expecting.”
AtAHSDesigns,itisalwaysaboutgivingtheclientaperfect home.Remodellingtheexistinghouse,orevenanewhomethat theyhavebought,itisalwaysabigstepintheirlives,ormaybe alifedream.AtAHS,theyvaluetheirclients'dreamsandhow hardtheyhaveworkedtogetthenewhouse/home.Thatis wheretheteam'smotivationcomesfrom,tomaketheir customers'dreamsareality,andaratherbeautifulone.
THEIMPORTANCEOFINDUSTRIALWEIGHINGIN
Weighingplaysacriticalrole
inthemanufacturingand logisticssectors,as accuratemeasurementsareanessential partofproducingqualitygoodsand ensuringefficientdistribution. Industrialweighingsolutionsprovide businesseswithreliabledatathathelps tomakeinformeddecisions,maximize operationalefficiencyandevenreduce costs.Byexaminingtheimportanceof industrialweighingacrossdifferent stagesoftheproductionprocess,we canbetterunderstanditsbenefitsin ensuringproductoptimizationand successfuloperationsoverall.
HereAreTheImportanceof IndustrialWeighingin ManufacturingandLogistics:
1.Howdoesindustrialweighinghelp improvetheaccuracyandefficiency ofproductionprocessesand shipments?
Industrialweighingisanimportant elementformanyproductionand shipmentprocesses,enablinghigh accuracyandefficiencystandardstobe achieved.Industrialscalesaredesigned tohandlebothlargeandsmallitemsin avarietyofmaterialforms,potentially streamliningworkflowsandhelping businessestomaximizetheir operationalcapacity
Withdigitalweighingoptionsalso available,it’snoweasierthanever beforetoaccuratelymeasureweights withunparalleledprecision.By switchingfrommanualweighing procedurestoindustrialscales, businessescangainanimpressive degreeofconsistencywhilecutting downonresourcesdevotedto measurementtasks.Allinall, industrialweighingtechnologyhasthe potentialtohelpdrivebusiness improvementsthatresultingreater efficiencyandaccuracyacross operations.
2.Whatbenefitscanbusinesses expecttoseefromusingindustrial weighingequipmentandsystems?
Industrialweighingequipmentand systemscanofferavarietyofbenefits tobusinesses,mostnotablyaccurate andefficientdatacollection.When equippedwithsophisticatedhardware andcalibrationdevices,thesesystems canprovideresultsthatarehighly preciseandstreamlined.Asaresult, businessesbenefitfromtheabilityto monitorinventoryinreal-timewith greataccuracy,permittingthemto makelogisticsdecisionsquickly.
Furthermore,theautomationof processessuchasproducttracking helpstoreduceerrors,thereby improvingsafetystandardsinthe workplaceaswellasmeetingcritical regulatoryrequirements.Ultimately, industrialweighingequipmentand systemsofferanarrayofbenefitsfor businessesrangingfromimproved accuracyandefficiencytoenhanced safetystandards.
3.Howcanyouensurethatyour businessgetsthemostaccurate, efficient,andcost-effectiveindustrial weighingsolutionpossible?
Whenchoosinganindustrialweighing solutionforyourbusiness,itis importanttoensurethatyouaregetting themostaccurate,efficient,andcosteffectivesolutionpossible.Keepinga clearmindsetandaskingkeyquestions abouttheproductcanhelptoensure thatyougetexactlywhatyouneed.
Additionally,researchingallpotential providersoftheproductcanleadtothe bestpricingandoptionsavailable. Lastly,involvingkeypersonnelfrom operationsinordertocreateaholistic approachwillallowforasmooth transitionshouldanyadjustmentsbe neededwiththeimplementationofthe newsystem.Bytakingthesestepsinto
consideration,youwillbeabletofind theindustrialweighingsolutionbest suitedforyourbusinessneeds.
4.Whatshouldyouconsiderwhen choosinganindustrialweightscale orsystemforyourbusinessneeds?
Forbusinessownersseekingan industrialweightscaleorsystem,there arekeypointstoconsider.Firstly,itis importanttoreflectonthenatureof yourbusinessandthespecificpurposes forwhichyouwillusetheequipment. Thiswillallowyoutoidentifyany necessaryfeaturesthatarerequiredto ensureaccuracyandreliability
Additionally,youshouldconsider applicablesafetyregulationsaswellas temperatureandhumiditylevelsin ordertochooseamodelthatworks bestforyourenvironment. Furthermore,factoringincost limitationswithoutcompromisingon qualitycanhelpdeterminesuitable solutionsforwhateverpracticalgoals arenecessaryforsuccessfuloperations. Allputtogether,theseconsiderations canhelpbusinessesfindasuitable industrialweightscaleorsystemthat fitstheirrequirements.
5.Howdoyoumaintainan industrialweightscaleorsystemso thatitcontinuestooperateatpeak performancelevelsovertime?
Inordertoensurethatanindustrial weightscaleorsystemcontinuesto operateatpeakperformance,itis essentialtoputinplacearegular preventativemaintenanceprogram. Thisshouldincluderegularcleaningof thescaleorsystemaswellaschecking forsignsofwearandtearsuchasloose fasteners,electricalconnections,and othercomponents.
Additionally,anyenvironmental factorssuchasheat,moisture,ordust shouldbemonitoredandcontrolledto avoidinterferingwiththecalibration
accuracyofthesystem.Ongoing inspectionsshouldalsobeconducted inordertoidentifyanypotential problemsbeforetheyarisesotheyare dealtwithpromptly.Followingthese guidelineswillhelpensureindustrial weightscalesandsystemsremainin optimalconditionandcontinueto providereliableresultsovertime.
Wehopethisarticlehasgivenyou someinsightintotheimportanceof properindustrialweighinginboth manufacturingandlogistics.Whether youneedanewscaleoraresimply lookingforsomeonetocalibrateyour existingequipment,wecanhelp.We’re expertsinallthingsindustrial weighing,socontactustodayformore informationortogetstartedonyour project.
