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Dear Readers,
WelcometothelatesteditionofTheEnterpriseWorld,whereweproudlypresent"TheMostOutstanding LeaderstoWatchIn-2024."Inthisissue,webringyouanexclusiveglimpseintothelivesand accomplishmentsofvisionaryleaderswhoarepoisedtomakeasignificantimpactinthebusinessworld thisyearandbeyond.
Asadigitalbusinessmagazinecommittedtoexcellenceandinnovation,westrivetohighlightthe achievementsofindividualswhoembodythespiritofleadership,entrepreneurship,andforward-thinking.
Throughinsightfulinterviews,thought-provokingarticles,andin-depthprofiles,weaimtoprovideour readerswithvaluableinsightsintothestrategies,philosophies,andpracticesthathavepropelledthese leaderstotheforefrontoftheirindustries.
Fromemergingstartupstoestablishedcorporations,eachfeaturedleaderpossessesauniqueblendof vision,determination,andexpertisethatsetsthemapartintoday'scompetitivebusinesslandscape.Whether theyarepioneeringgroundbreakingtechnologies,spearheadingsocialchange,ordrivingsustainable growth,theseleadersinspireuswiththeirdedication,creativity,andresilience.
Asyoudelveintothestoriesoftheseremarkableindividuals,weinviteyoutoreflectontheirjourneys, lessonslearned,andaspirationsforthefuture.Maytheirinsightsandexperiencesinspireyoutoembrace innovation,challengethestatusquo,andstriveforexcellenceinyourownendeavors.
Weextendoursincereappreciationtothefeaturedleadersforsharingtheirstorieswithus,aswellastoour readersfortheircontinuedsupportandengagement.Together,letuscelebratetheachievementsofthese outstandingleadersandlookforwardtothetransformativeimpacttheywillundoubtedlyhaveintheyear ahead.
Thankyouforjoiningusonthisjourneyofdiscoveryandinspiration.
WarmRegards
Shalmali W.Forthecoverreadabout-
Henry KaluleLukenge(CEOandPresidentofNeximHealthcare Consultants)possessesextensiveexpertiseinfinance,taxation,andbusiness management,accumulatedoverasuccessfulcareerofmorethan25years.In 2009,hesoughtgreaterpersonalfulfillmentandaimedtomakeabroadersocietal impact,promptinghisdeparturefromtheprofessionaltaxandaccounting servicessector.Heembarkedonajourneyofsuccesstotravelandexplore differentbusinessconcepts,oneofwhichculminatedintheestablishmentof NeximHealthcareConsultants.
Borninafamilyofentrepreneurs,Henrywitnessedorinterned at hisfather’s constructionbusinessinUgandaduringthemid-70s.AftermovingtoEnglandin thelate80s,hepursuedmathematicalstatisticsandlatertransitionedto professional serviceswithafocusoncharteredaccounting &taxplanning . Risingthroughtheranks,hebecameajuniortaxpartnerataBig4firmbefore joiningamajorTrustFundinCanada.Disillusionedwithhiscareer,Henryleftto starthisownbusiness.Inspiredbyhismotherduringoneofhismany travelsin to UgandaEast Africa,hefoundedNeximHealthcareConsultantsinToronto in2009,focusingonhealthcare&socialcarestaffingsolutions.
4
nnovationisthelifebloodofsuccessintoday’sfast-pacedbusinessenvironment.Visionaryleaderspossesstherare
combinationofcreativity,determination,andstrategicinsightsthattransformtheirindustriesandshapetheworld.They pushtheboundariesofvariouspossibilities,challengethestatusquotodriveforwardtheenginesofimpactfulchange, andfueltheglobaleconomy
Henry KaluleLukenge(CEOandPresidentofNeximHealthcareConsultants)possessesextensiveexpertiseinfinance, taxation,andbusinessmanagement,accumulatedoverasuccessfulcareerofmorethan25years.In2009,hesoughtgreater personalfulfillmentandaimedtomakeabroadersocietalimpact,promptinghisdeparturefromtheprofessionaltaxand accountingservicessector.Heembarkedonajourneyofsuccesstotravelandexploredifferentbusinessconcepts,oneof whichculminatedintheestablishmentofNeximHealthcareConsultants.
Borninafamilyofentrepreneurs,Henrywitnessedorinternedathisfather’sconstructionbusinessinUgandaduringthe mid-70s.AftermovingtoEnglandinthelate80s,hepursuedmathematicalstatisticsandlatertransitionedtoprofessional serviceswithafocusoncharteredaccounting&taxplanning.Risingthroughtheranks,hebecameajuniortaxpartnerata Big4firmbeforejoiningamajorTrustFundinCanada.Disillusionedwithhiscareer,Henrylefttostarthisownbusiness. Inspiredbyhismotherduringoneofhismanytravelsinto UgandaEastAfrica,hefoundedNeximHealthcareConsultants inTorontoin2009,focusingonhealthcare&socialcarestaffingsolutions.
Ÿ Ontario’s leading health, social, and home care stafng company
Ÿ Providing health and social care workers in hospitals, community living organizations , licenced day cares, , correctional facilities, the community, and in a homecare setting
Ÿ
Ÿ
Ÿ
Ÿ
13+ Years of Experience
1000+ Healthcare Field Staff
120+ Satised Clients
50+ Happy Internal Ofce Staff
Ÿ URL.NEXIMCARE.CA
NeximHealthcareConsultantsprovidesstaffingfor hospitals,Correctionalfacilities,communityliving, andhomecare,includingaprogramforseniors retiringathomecalledNEXIMRetire@home. Additionalservicesincludecallassurance,home modificationsforhomeretiringhomeseniors,and Accessibletransportation.Furthermore,itisa countrywideproviderofcontingent,planned,and unplannedhealthandsocialcarestafftohospitals, communitylivingorganizations,familieswith individualswhohavedevelopmentaldelays,and homecarethroughitsRetire@homeprogram.Nexim HealthcareConsultantsfacedongoingchallenges, includingthehighcostofworkingcapital,a diminishinghumancapitalbase,anduncertainties arisingfromunforeseenchangestomanpowerlaws orindustryregulations.Forinstance,therecent shelvingoftherequirementforaregistryof healthcareagenciesposesrisks,withnosimilar demandsimposedonIT,accounting,orgenerallabor agencies.
NeximHealthcareConsultantswasestablishedwithadualpurpose: toinnovatethehealthcarestaffingsectorandtocontribute to advanceaccess education,wildlifeconservation,andclimate changemitigationeffortsindevelopingcountries.Henry’sjourney fromUgandatoSouthAfrica,overcomingapartheidandrefugee campstoachievesuccessasaCA,inspiredthemissionofthe company.Thecompanyoffersinternshipstoinner-cityyouthand allocatesaportionofitsprofitstoprovidingeducationaccessto hundredsofstudentsinEastandSouthernAfrica.
Empowermentisfosteredbysharingthevision,goals,and objectiveswitheachteammember,alongwiththeirrespective roles.AccordingtoHenry,humilityandsincerityarekeyinmaking thevisionandstrategicplantangibleandmotivating.The environmentpromotespositivecompetition,community engagement,andcareergrowthopportunities.Hisleadership approachinvolvessharingoverallgoalsanddirection, demonstratinghowindividualaspirationsalignwithcorporate objectives,andprovidingtoolsandguidanceforpersonaland professionalfulfillment.Henry’sinclusiveaptitudetowardshis employeesempowersthemtonavigatetheirpathstowardsuccess. Headds,“Sometimesitisbettertolosethefightbutfocuson winningthegame.”
Henry’shiringapproachhasshiftedtowardsevidence-basedmethods,mentoring,andonboardingoverthepasteightyears. Whilenolongerdirectlyinvolvedinfrontlinehiring,hefocusesonrecruitingseniormanagementbasedonattributesbeyond qualifications.Heconductsmonth-longauditionstoassessalignmentwithcompanyvalues.Hismentoringsessionsaimto developtrustincandidates’abilitytoexecutetasksindependentlyaccordingtoSOPs.Technologyservesasapivotal componentintheSOPsofNeximHealthcareConsultants,encompassingdigitizedtimecards,invoices,andrecordstoreduce paperusage.Asuiteofcustomizedschedulingsystems,onlineinterfacesfordriversandstaff,andintegratedstaffintakeand candidaterecordsmanagementsystemsensureseamlessoperations.Thisguaranteespunctualstaffattendance,up-to-date credentials,meticulousmaintenanceofclientandstaffrecords,andaccurateinvoicingalignedwithpre-approveddigitaltime cards.
Mostinnovationsstemfromtheindustry’sand clients’subtleguidanceandoftenfollow predictablepatterns,allowingforrisk managementduringgrowth.Forinstance,amidst COVIDrestrictionsontravel,thecompany rentedhousesnearclients,minimizing communityspreadwhilemaintainingservice provision.EvenafterCOVID-19containment, retainingstaffinthesehousesenhances competitiveadvantageandimprovesfrontline workers’qualityoflife.
NeximHealthcareConsultantstransitioned significantlybyconsolidatingthreeseparate systemsintoonecomprehensiveplatformfor intake,recordmanagement,andscheduling.This move,promptedbyclientandstafffeedback regardingerrorsandinconsistencies,wasayearlongprocessbutultimatelyenhancedoperational efficiency Additionally,facedwithchallenges accessingstabletrainingpartners,particularly duringthepandemic,Neximestablishedits healthcaretraininginstituteoverfouryears.This strategicdecisionallowsthecompanytocontrol trainingandplacementprocesses,positioningit aheadofcompetitorsintalentturnoverspeed.
NeximHealthcareConsultantspridesitselfonits uniquevaluesandstandardoperatingprocedures tailoredforfieldstaff,whetherinhomecare, registered,orunregisteredroles.Thecompany prioritizesthewell-beingandcareeraspirations ofitsstaff,offeringcontinuousprofessional development,financialliteracytraining,andfree retrainingopportunities.Additionally,itprovides affordableshort-termhousingandtransportation options,alongwithinternshipsthroughits foundationtosupportyouthintegrationintothe workforce.Activeandreturningstaffaregiven priorityaccesstotheseprograms,recognizing thatthecompany’ssuccesshingesonthehealth andflexibilityofitsstaffdatabase.
Ÿ To become the benchmark in quality healthcare services provision across Ontario.
Ÿ To set high standards for excellence in service quality and delivery while steadfastly adhering to principles.
Forclients,NeximHealthcareConsultantsstandsoutasa consistentlyreliablepartnerinthird-partystaffingservices, offeringsupportacrossvarioussectorsandgeographical locations.Throughauxiliaryservicessuchastransportation, accommodation,training,and24/7officesupport,the companyensuresseamlessservicedelivery.Moreover,the companyactivelycontributestogovernmentand organizationaleffortstointegratehealthcareworkersinto theCanadianlaborforce,embeddingtheseservicesintothe coststoprovidecostsavingstoclientsandmaintaina competitiveedge.
NeximHealthcareConsultantisscheduledtoopen HamiltonBackendoperationsHUB-a$3Mstate-of-the-art operationsandbusinessdevelopmentunit.Thecompany successfullynegotiateda$4Moperatinglineofcredittoget outhigh-costfactoringasatoolforworkingcapitalplans.
Byhavingtheplansofthecompanyreviewedbytheboard andexercisingcautionanddeliberationafterconsideringall factors,itisbelievedthateveryendeavorinvolvesrisks. However,onceanopportunityisthoroughlyevaluatedand adecisionismade,NeximHealthcareConsultantsbelieves
Ÿ To uphold values such as integrity, honesty, personal excellence, continual selfimprovement, celebration of diversity, and, above all, mutual respect.
Ÿ Dedicate themselves to customers, staff, and the communities.
Ÿ Emphasizing the consistent delivery of quality and dependable healthcare services.
intakingaction.Theriskofnotmovingforwardoften outweighstheriskoffailure.Thecompanyrecognizes thatprogresscannotbemadewithouttakingtheinitial step.NeximHealthcareConsultantsrecognizesthata dynamic,skilled,andinclusiveworkforceyieldsgreater productivity.Itupholdsaccountabilitytocustomers, shareholders,partners,andemployeesbyfulfilling commitments,deliveringresults,andpursuing excellence.Thecompany’ssustainabilityhingesonthe qualityandprofitabilityofthecaretheydeliver.
Outsideofhisprofessionalpursuits,Henryhasawide arrayofinterests.Heenjoysdelvingintobooks, particularlythosefocusedonhistory,socialand economicjustice,andissuesofraceandeconomic exclusion.Henryalsofindspleasureinsports, particularlysoccerandtennis,andmaintainsanactive regimenofweighttraining.Additionally,heispassionate abouttravelingandisdeeplyconcernedabout environmentalandclimatechangeissues,actively engaginginwildlifeconservationefforts.Asalicensed wildlifeguideandwildlifecameraman,Henryactively contributestothesecauses.
Beingoneoftheoutstandingexamplesofan
ecclesiasticalcity-state,peculiartotheHoly RomanEmpire,fromPrussiatoItaly, SalzburgiswhereItalianandGermanculturesmeet. Thecityplayedacrucialroleintheknowledge exchangeofbothcultures.Itisoneofthemost popularholidaydestinationswithappealing adventuresforfamilyandfriends.Intheearly19th centuryitdisappearedaspoliticalandadministrative developmenttrajectories.Ithassurvivedasaunique politicalorganismbypreservingitsurbanfabricand individualbuildingstoitsremark.Inthisarticle,you willbereadingeverythingaboutSalzburgand interestingfactsaboutit.
TransformationintoCulturalandIntellectualHub:
Markedbyartistic,literary,andacademicendeavors,Salzburghasavibranthistoricalbackgroundthatshowshowthecity underwentsignificanttransformationtobecomeaculturalandintellectualhub.Thefollowingfactorsplayedanimportant roleinitsjourney:
Architectural and Cultural Heritage
Spanning from the Gothic period to the Baroque era, the rich architectural heritage includes landmarks such as Hohensalzburg Fortress and Salzburg Cathedral.
The University of Salzburg provides various research fields in which various scholars and intellectuals contribute to knowledge enrichment.
Influence of the Salzburg Festival
The festival was first celebrated in 1920, and now it has become an integral part of the culture. It promotes various artists of opera and serves different tastes to music lovers
The city became a center of artistic patronage, attracting talented musicians, painters, and writers The Archbishopric of Salzburg, in particular, played a crucial role in sponsoring cultural events and supporting artists.
ContributionofthecityinWorldWarI
SalzburgwasaffectedbadlyduringWorldWarI,justlikeeveryotherEuropeanCity.However,thecitywasnottheactual battlegroundwhereWWItookplace,stillitplayedamajorroleduringthecrisis.
Ÿ On the Military Front: ManyresidentsfromhereservedthearmybymobilizingmilitarymenduringWWI.Itwasan importantlogistichubtomakethetransportationoftroopseasyandresidentssupportedthesoldiersbyfeedingthem.
Ÿ Humanitarian Efforts: Residentsofmanycitiesprovidedhumanitarianaidtothewarrefugeesandthoseaffectedby conflict.VariousrelieforganizationswereactivethatofferedassistancetociviliansandsoldiersduringWWI.
Ÿ Economic Impact: WWIledtoseriousdisruptionsintrade,inflation,andshortagesofgoodsduetowhichthecity sufferedthroughrecession.However,thecitymadeeffortstorecoverthroughitandprovidedgoodsandservicesto nearbyplacespossible.
TheskylineofSalzburgispresentagainstthebackdropofmountainsandcharacterizedbyitsprofusionofspiresanddomes. ItismainlydominatedbythefortressofHohenSalzburgandcontainsseveralsecularbuildings.Theclearseparationisvisible onthegroundandonthemaptoobetweenburghersandlandsofPrince-Archbishops.Theformerischaracterizedbyits monumentalbuildings-theCathedral,theResidence,theFranciscanAbbey,theAbbeyofStPeter-anditsopenspaces,the Domplatzinparticular.Incontrast,theburghers'residencesoccupymodestplotsandfacenarrowstreets,withtheonly availableopenareasbeingthethreehistoricmarkets.ItboastsawealthofstructuresdatingfromtheGothiceraonwards, contributingtoadistinctiveandaestheticallypleasingtownscapeandurbanlayout.
InterestingfactsaboutSalzburgtoblowYourMind:
Salzburg,thepicturesqueAustriancityissurroundedbyviewsoftheEasternAlpsanddividedbytheSalzachRiver.Being thebirthplaceofWolfgangAmadeusMozart,oneofthemostfamousmusicians,itisfamousforthemedievalperiodold townswithbarbequestructurebuildings,partofaUNESCOWorldHeritageSite.Herearefunfactsaboutthecitythatwill blowyourmind:
1. The world-famous energy drink, Red Bull is from Salzburg.
Red Bull was created in 1987 by Austrian entrepreneur Dietrich Mateschitz in Salzburg! The energy drink was inspired by the original Thai Energy Drink Krating Daeng.You can spot the modern, eccentric Red Bull Headquarters building along the highway in Fuschl am See
2. Salzburg is home to Europe’s oldest restaurant
St. Peter Stiftskeller, Europe’s oldest restaurant is situated in Salzburg. It was established in 803 CE inside St. Peter’s Abbey The restaurant has been serving Austrian cuisine to various travelers for 1200 years Tafelspitz, boiled beef with minced apple and horseradish is the famous dish you will taste here.
3. It is famous for being the World’s Oldest Dwarf Garden.
In 1715, Prince-Archbishop Franz Anton Harrach had 28 dw statues made, since then the city has become a popular place to visit the Dwarf garden. The appearances in the garden are inspired by real men in the early 1800s years. The Dwarf Garden is located just next to Mirabell Gardens.
While exploring Mirabell Garden, you will observe most of the places look exactly similar and familiar “Do Re Mi” song from The Sound of Music was shot in the garden and the whole movie was filmed in various parts of Salzburg city. This is the reason why you will find a glimpse of the movie everywhere in the city
St. Peter Stiftskeller, Europe’s oldest restaurant is situated in Salzburg. It was established in 803 CE inside St. Peter’s Abbey The restaurant has been serving Austrian cuisine to various travelers for 1200 years Tafelspitz, boiled beef with minced apple and horseradish is the famous dish you will taste here.
Mozart, classical music heaven originated here which is represented in the annual summer Salzburg festiv Millions of people visit the festival annually and o different concerts are scheduled to take place. Mid-J August is the ideal season for music concerts so book y tickets early if you are planning to visit the festival this y
Tourismplaysasignificantroleintheeconomicwell-beingofevery country Thisisthereason,everygovernmentpromotestourismand preservesculturalheritage.Itresultsinenhancingthequalityoflifeof everyresidentandgettingrecognitionattheinternationallevel.Once youget tobeinSalzburg,donotmisstheseplaces:
This ancient Benedictine abbey boasts beautiful architecture, historical artifacts, and the world's oldest restaurant, "St. Peter Stiftskeller."
This whimsical palace features playful trick fountains designed to surprise and amuse visitors, making it a delightful experience, especially for families.
Explore a complex of religious buildings, including the Salzburg Cathedral, the Residenz, and the St. Peter's Abbey, offering insights into Salzburg's religious heritage and artistic treasures
Discover the brewing process and history of famous Stiegl beer at this interactive museum and brewery tour
Soaring above the city, this medieval fortress offers stunning panoramic views and a fascinating glimpse into Salzburg's history.
Salzburgoffersacaptivatingblendofhistoricalgrandeurandcontemporaryvibrancy.Fromitsawe-inspiringBaroque architectureandrichmusicalheritagetoitscharminggardensandmodernattractions,thecitycaterstodiverseinterests. Whetheryou'reahistorybuff,amusicenthusiast,orsimplyseekingapicturesqueescape,Salzburg'suniquecharacter promisesanunforgettableexperience.So,packyourbagsandembarkonajourneytodiscoverthemagicofthiscaptivating city.
When it comes to choosing the photographer for your project or event, making an informed decision is key. Whether you’re planning a wedding, organising a shoot, or in need of headshots, finding the perfect photographer can greatly impact your results. To assist you in this process, here are seven questions that you should ask any photographer before making your hiring decision. By getting answer to these questions, you can narrow your search for a professional photographer and ensure you choose the right one for your project. So, have a look.
1.CanIseeyourportfolio?
Askilledandexperiencedprofessional photographerinCronullaoranyother locationwillhaveaportfoliothatshowcases theirworkacrossgenresandstyles. Requestingtoseetheirportfolioallowsyou toevaluateiftheirphotographyalignswith yourvisionandrequirements.Lookfor consistency,attentiontodetailandthe abilitytocaptureemotionsormomentsthat resonatewithyou.
2.Haveyouworkedonsimilarprojects before?
Whilemanyphotographersareversatileand adaptable,havingpriorexperiencein projectssimilartoyourscanbebeneficial. Forinstance,capturingshotsatawedding requiresskillscomparedtophotographing productsforane-commercewebsite.By inquiringabouttheirexperiencewithinyour nicheorgenre,youcanassesstheir understandingoftherequirementsofyour project.
3.Whatkindofequipmentdoyouuse?
Althoughaphotographer’sskillisn’t solelydeterminedbythequalityoftheir equipment,itdoesplayaroleinthe outcomeoftheirphotographs.A professionalphotographershoulduse high-qualitycameras,lenses,lighting equipmentandeditingsoftwaretoensure theresults.Theydon’tnecessarilyneedto havethegear,buttheyshouldhavea goodunderstandingofhowtousetheir equipmenteffectively.
4.Willyouhavebackupequipment available?
Inanysetting,technicalissuescan unexpectedlyarise.Therefore,it’s importantforphotographerstohave backupequipmentreadilyaccessible duringanyshootorevent.Byasking abouttheirstrategy,youcangain reassurancethatunforeseen circumstanceswon’thinderthesuccessof yourproject.
5.Canyouexplainyourworkflow?
Understandingaphotographer’s workflowiscrucialfromtheplanning stagestothedeliveryofyourimages. Inquireabouthowtheyhandle consultations,communication,image selection,editingprocessanddelivery timelines.Makesurethattheirwork processalignswithyourexpectations anddeadlines.
6.Whatareyourrates,andwhat servicesareincluded?
Whilefindingaphotographerwhofits withinyourbudgetisimportant,it’s equallyessentialtounderstandwhat servicesareincludedintheirofferings. Dotheyprovideretouchingorediting?
Willtheyoffercopiesorprinted photographs?Dotheycareforthe photographs?It’simportanttoclarify allthecost-relatedaspectsearlyonto avoidanychargesor misunderstandings.
7.Canyouprovideanyreferencesortestimonialsfromclients?
AreputablephotographerinCronullaoranyotherplaceshouldbeabletoprovide referencesortestimonialsfromclients.Reachouttothesereferences.Inquire abouttheirexperiencesworkingwiththephotographer Thiswillgiveyouinsights intotheirprofessionalism,communicationskills,reliabilityandoverallclient satisfaction.
Kellogg's Breakfast Mate was a breakfast product introduced by Kellogg's, a renowned food company known for its cereal and snack offerings. Breakfast Mates aims to provide consumers with a convenient and quick breakfast solution, ideal for busy mornings or on-the-go lifestyles. The product typically consisted of a combination of ingredients such as cereal, fruit, nuts, and yogurt, packaged together in a single serving container. With its promise of convenience and nutrition, Kellogg's Breakfast Mates entered the market as a potential solution for consumers seeking a hassle-free breakfast option.
Launch Year: 1998
Discontinued Year:
Company/Parent Company:
Price:
Competitors:
Total Invested Amount in Marketing:
Kids can prepare breakfast for themselves and they do not have to depend on their parents.
A ready-to-eat perfect snack during any time of the day. Due to increased working hours of the day, many people in the U.S. do not get enough time to make food for themselves. So Breakfast Mates would have been an easy choice for them.
Competing with the fast-food industry. People do not have any choice but to eat highly nutritious food when it comes to the fast-food industry. However, Breakfast Mates offers a healthy and ready-to-eat option to kill your starving and not compromise on nutrition.
Kellogg’s Breakfast Mates included four popular brands: Corn Flakes, Fruit Loops, Mini Wheats, and Frosted Flakes. Along with a container of aseptically packaged milk [no refrigeration required] and a plastic spoon, Kellogg placed the product in the refrigerator dairy section besides yogurt, Jell-O pudding, and other refrigerated desserts. It was perceived by the company that most Americans eat cereals by pouring milk over cereal so they will welcome the Breakfast Mates.
Kellogg’s started marketing its products through various advertisements in which the company promoted its nutritional value for kids as well as adults. Having a breakfast that consists of high nutritional value was the Unique Selling Point (USP) of Kellogg’s. However, this USP failed when the company launched a new product named Breakfast Mates which came along with cereal, milk, and spoon in it. Due to a lack of market research and understanding of customer choices, the product couldn’t reach up to the mark. According to studies, the following factors were responsible for its failure:
What was Breakfast Mates Consisted
Factor one: Warm Milk. Yes, though we eat cereals with milk, many customers did not like the idea of eating cereals with warm milk. Each container of milk was ‘aseptically packaged,’ it didn’t need refrigeration.
Factor two: As it was reected in the advertisement, the idea of opening the package was not that easy. The advertisement showed that children open Breakfast Mates package when their parents are asleep, however, it couldn’t be the same. The product wasn’t child-friendly.
Factor three: Consumers found Breakfast Mates too expensive and competitors like Nestle, Quaker, etc. offered better choices. Its retail price ranged from $1.39 to $1.69 depending on the retail store. Combining milk with cereal is considered as Kellogg’s move to enter into the dairy industry.
Factor four: Breakfast Mate was re-educating people on how to eat milk with cereal when consumers were not ready to buy milk in the same package of cereal. However, people expect to have cold milk with cereal of their own choice.
Factor ve: Many Americans who have tried eating aseptically packaged milk were not satised with the taste. Some of them had given reviews that the milk’s taste was burnt. Targeting the wrong audience can prove to be a disaster for any company.
Factor six: Breakfast Mate had portable packaging so that children who live away from home can have it. It could be kept in a lunchbox, suitcase, brown bag, etc. However, the problem was that milk can get warm at room temperature which changes its taste.
Factor seven: Packaging and Portion Size Issues: Packaging that did not appeal to consumers or portion sizes that were deemed inadequate or excessive may have contributed to dissatisfaction with the product.
Factor eight: Distribution Network Issues: Issues with the distribution network, such as logistical problems or inefciencies, could have hindered the product's reach to target markets.
After one year of experimentation, Kellogg decided to dismantle Breakfast Mate in 1999 and announced that it would stop production. Cereal, milk, and spoon were not just needed to make the launch successful and only one parameter can prove a fatal mistake. There are few lessons new food companies can learn from the mistakes of Kellogg:
Ÿ For any food and beverages company, it is important to do deep research which helps to understand customer choices and preferences. For example, Kellogg's failed miserably in its initial move into the Indian market because the company showed how Indian breakfast is harmful to health.
Ÿ Do not try to confuse the customers. Adding milk with cereals did not offer anything new but showed that the combo would be easy to eat. Through the advertisements, Kellogg was implying that it is needed to store in a refrigerator.
Ÿ Selling the brand in the right place. Selling cereal was the main agenda rather than anything else, however, including milk in the Breakfast Mates was a bad decision as where will you exactly nd it on the shelves of the supermarket?
Ÿ Being best in at least one thing. It is an important lesson that can be learned from Kellogg’s failure of Breakfast Mates. Focusing on a single product is more essential than combining both of them in a single package.
Ÿ If you are introducing something new in the market, keep the price low. Why will a consumer prefer to try a new product by paying more than the usual one?
By learning from Kellogg’s mistakes, we hope you have received important insights. The company soared high and achieved new milestones in the market and never looked back. The next time you are shopping at the supermarket and watching different avors of Kellogg’s, do not forget to buy it separately and not with the milk.
Thisisasimpleyetpowerfulfeature.Afterperformingasearchorselectinga category,clickonthe“Selectallconversations”checkbox.Thisallowsyouto selectmorethanjusttheemailsvisibleonthecurrentpage.Withthismethod,you candeletehundredsofemailsinafewclicks.It’slikeusinganettocatchallthe fishinthepondatonce.
Timetobringoutthebigguns–keyboardshortcuts.EnabletheminyourGmail settingsandlearnafewthathelpwithbulkemaildeletion.Forinstance,use“*” followedby“a”toselectallemailsinview,then“#”todelete.Itturnsyourbulk emaildeletiontaskintoaswift,keyboard-drivendance.
Insteadofwaitingforemailstopileup,scheduleregularcleanups.Setacalendar reminderforamonthlyorbi-monthlyemaildeclutteringsession.Thisproactive approachensuresthatyourinboxneverreachesastateofoverwhelmingchaos again.It’slikeregularmaintenanceforyourdigitalgarden,keepingitfreefrom weeds.
• Establishment Year: 2010
• Founder: Doug Winter
• Headquartered: San Diego, California, United States
• No. of Employees: 1500
• Website: https://seismic.com/
Overview:
Seismicisatopcompanyworldwide,helpingbusinessesconnectwithcustomers,empowerteams,and boostsales.TheirSeismicEnablementCloud™isaleadingplatformthatgivesteamsthetoolsand knowledgetheyneedtosucceed.Over2,200organizations,bigandsmall,relyonSeismicfortheir needs.HeadquarteredinSanDiego,SeismicalsohasofficesacrossNorthAmerica,Europe,and Australia.
Seismic'sStorytellingPlatformoffersnewwaysformarketerstosharecontentacrossallchannels,and forsalespeopletoconnectwithpotentialbuyersengaginglythroughoutthebuyingprocess.Over700big companieslikeIBMandAmericanExpressuseSeismicforsalessupport.TheSeismicStorytelling PlatformworksseamlesslywithimportantbusinesstoolslikeMicrosoft,Salesforce,Google,andAdobe.
API
Access
Controls/Permissions
Approval Process Control
Archiving & Retention
Audit Management
Audit Trail
Automated Publishing
Batch Processing
Campaign Management
Cataloging/Categorization
Change Management
Collaboration Tools
Commenting/Notes
Communication Management
Compliance Management
Compliance Tracking
Content Delivery
Content Discovery
Content Library
Content Management
Content Publishing
Options
Contract/License Management
Customizable Templates
Data Import/Export
Data Synchronization
Digital Asset Management
Discussions/Forums
Document Automation
Document Capture
Image Editing
Information Governance
Knowledge Management
Lead Engagement
Meeting Management
Mobile Access
Multiple Output Formats
Offline Access
Performance Metrics
Personalization
Pre-Approved Content
Library
Presentation Tools
Process/Workflow
Automation
Proposal Management
• Top-notch CRM tool visually tracks lead and opportunity growth.
• Pipedrive's free plan lets you try it out at no cost.
• Limited customization compared to enterprise platforms
• Lack of clear support contacts during downtime
• The lead section was perceived as ineffective
• Top-notch CRM tool visually tracks lead and opportunity growth.
• Pipedrive's free plan lets you try it out at no cost.
• No Salesforce integration, hindering ROI tracking
• Difficult navigation compared to competitors
StreamlinedAutomation:Seismicempowersmarketingteamstoeffortlesslycreatecustomizabletemplatesthatguide sellersthroughgeneratingon-brand,personalizedpresentationdecks,proposals,andmore.Updatesacrossnumerous documentscanbeswiftlyimplementedviaSeismic'sdashboard.
AdvancedAnalytics&Insights:Seismic'srobustanalyticssuiteprovidessalesandmarketingteamswithacomprehensive viewofhowcontentimpactsrevenuegrowth.Predictivecontenttoolssimplifycontentselectionforsellers,expeditingthe salesprocess.
CentralizedContentRepository:Actingasasinglesourceoftruth,Seismicconsolidatesallmarketingandsalescontent, ensuringsellershaveinstantaccesstomaterialstailoredtoeachprospect.
FlexiblePersonalization:TransformstaticdocumentsintodynamicpresentationswithSeismic,allowingforreal-time personalizationusinglivedataseamlesslyintegratedacrossvariousplatforms.
1. “I love Seismic and the use of the ease of the platform. You can save the favorites that you share within your library for easy access. This platform allows you to share valuable information with your clients and provides a matrix for each piece of material that you have sent. Seismic is a great tool for anyone who shares content and wants to keep a record of who views the material sent to help gauge their audience.” - Breea H.
2. “I think the best part of this software was the user interface. I felt that it was super easy to navigate and find exactly what I was looking for.”
- Bryson N.1. What level of support does Seismic offer?
3. “Seismic was an upgrade for our organization and it has been a huge improvement. Especially helpful is the intelligent search feature that makes it extremely easy to find documents.” - Ian N.
Seismicoffersthefollowingsupportoptions:Email/HelpDesk,PhoneSupport,KnowledgeBase,Chat
2. Does Seismic offer an API?
Yes,SeismichasanAPIavailableforuse.
3. Who are the typical users of Seismic?
Seismichasthefollowingtypicalcustomers:LargeEnterprises,MidSizeBusinesses,Non-Profit,PublicAdministrations
4. What mobile devices does Seismic support?
Seismicsupportsthefollowingdevices:Android,iPad,iPhone
