Junxian Wu - The Yellow Sticker Campaign

The

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Campaign

Introduction of the yellow sticker campaign The reducing hunger campaign aims to use commonly seen food reduction labels to highlight the shortage of food and basic essentials in our communities.

The yellow stickers

The yellow sticker campaign in supermarket The idea of this small sticker is design to put it on the shelf, put it side by side of the price label, when custmers shopping, they see the label. the yellow is eye catching.

People might think that is reduce price, but when they read the words, they will realise the campaing which the foodbank released.

With Chirstmas approching, A lot of poor people might need help. some of them might not be able to afford enough food for the family. This campaign is aim to get people to donate food just help they community where they live.

A small version of donation box & goods with yellow stikers

The donation box A big donation box will be outside the supermarket. when people finished shopping then they can donate the good in the big box. The idea of the box design is echo the yellow sticker. It has got a large format of yellow sticker on the box.

The shopping bag idea To print the large sticker on the shopping bags, when people see the bag, they read the story on the bag and rise people’s awareness to donate food.

Idea of van Every supermarket has got vehicle like a van. The idea of this is trying to spread this campaign to outside the community, to put the very large stiker on the existing ad van.