Joe Haworth - BFI Research & Development

“For some reason, it has become acceptable to say we are providing this empty room with a TV in it and just watch a film.

“That has to change and if it doesn’t change, forget film, forget digital, if that experience for the audience is not valued … people stop going.”

A BROAD CINEMA A sub brand of BFI that focuses on bringing world cinema to britain

The Problem.

Cinema revenue has fallen year on year since 2002. Film budgets have risen expenasitially due to rapid technology development and the attitude of Triple A movie development towards falling profits..

Ease of excess to services like Netflix and the growth of other entertainment sources has split the market making people less interested in the inflated costs and tedioum of the Film house atmosphere.

THE BAD

The Cost.

Tickets cost way too much for frequent visits.Poll’s show that the average money spent on cinema trips around the country can rise to heights of £40 with parking, food and tickets included.

The Atmosphere.

People on phones, Dead screenings and obnoxious patrons can all lead to a bad evening. no one wants to spend their hard earned money on a bad experience.

Stagnation.

Simple really, Films just aren’t capturing the audience’s imaginations like they used to whether this is due to over saturation of genres or an endless stream of sequels and reboots.

Welcome to next years big movie choices...

But what if the choices were...

But what about the good.

Theres lot’s of reasons to love film and cinema and it’s always easier to remember the bad rather then the good so let’s take the hard route and list the best film has to offer.

Culture. foriegn films are a great way to get a look at other cultures and what’s currently trending abroad. It’s also a great way to see different genres of films like French Noir and HK action.

Bigger is better. screens so big they curve and sound that makes your seats shake, the vivid colours and booming sounds make for the best viseral experience for film.

Ambience The Eeiry silence in horror screenings.the Suspence and tension of the calculated thriller. the ambience of the cinema and its patrons adds a lot to the overall experience of watching a film.

Social.

The Cinema used to be a social experience, the buzz around new films used to be second to the social aspect of experiencing them with family and friends.

The Food.

Massive Sizes, Greasy choices, Popcorn, Nachos, Hotdogs and all levels of sugery snacks. What’s not to love.

Sign of the times.

Cinema always shows it’s age and the current zeitgiest.As much as we go to cinemas to escape they also represent the times see live in. Think ‘Her’ & ‘Do The Right Thing’.

These are the distilled cinema Audiences: AVID FILM-GOERS FREQUENT FILM-GOERS INFREQUENT FILM-GOERS MAINSTREAM FILM-GOERS SOCIAL FILM-GOERS PIRATES

Maybe we can create one more group too: AVID FILM-GOERS CURIOUS FILM-GOERS

30 years of film posters from underground Swiss cinema Kino Xenix...