Digital Marketing
BY- KARMAN
Introduction to Digital Marketing
Digital marketing is the marketing of products or services using digital technologies on the internet, through phone apps, display advertising, and any other digital mediums.
Objectives of Digital Marketing
Increase direct sales. Improve conversion rates. Percentage of return visitors. Organic traffic volume.
Reduce bounce rate.
Advan of Dig Marke
Wider audience reach
Cost-effectiveness
Precise targeting
Measurable results
Interactive engagement
Types of D Marketing
Affiliate Marketing
Content Marketing
Email Marketing Marketing Analytics
Mobile Marketing
Pay-per-click (PPC)
Social Media Marketing
Search Engine Optimization (SEO)
What is SEO?
SEO stands for Search Engine Optimization and helps search engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries.
Types of SEO
Technical SEO: Optimizing the technical aspects of a website.
On-site SEO: Optimizing the content on a website for users and search engines.
Off-site SEO: Creating brand assets (e.g., people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation.
Importance o Digital Marke
In today's world, digital marketing has become a critical component of any business's success. With more and more people spending their time online, businesses that don't have an online presence risk falling behind their competitors. In this article, we will discuss the importance of digital marketing and why it is essential for businesses of all sizes.
Pros and Cons of Digital Marketing
Pros Cons
Improves brand quality
High competition
Global reach Tech dependant
Measure and track results
Negative feedback
Improved market analysis Security and privacy issues
Enhanced creativity Vulnerable to Malicious Activitie
Get instant feedback
Need trained people
Conclusion
Digital marketing has evolved significantly with the rise of new technologies, offering various strategies such as social media marketing, content marketing, online advertising, and influencer marketing to increase brand visibility and awareness
