Is Amazon Adding ‘French Language’ in Alexa?

IS AMAZON ADDING ‘FRENCH LANGUAGE’ IN ALEXA? Call (Toll-Free) 800-414-2180 or Visit www.thedevicesupport.com

INTRODUCTION Amazon has unveiled new models of connected devices. If the US group has still not announced a launch for France, it continues with its panoply to get ahead of its competitors.

Sooner or later, Amazon Echo and associated devices will sport the French language because by adding French language, Amazon will not just tap the market of France, but several Frenchspeaking nations as well, with the most prominent being Canada.

SUPPORT FOR AMAZON ECHO

Amazon exploits the vein of the personal voice assistant in all fields: in speakers, an improved videophone, a tablet. All sold each time less than $150. For the moment, none are sold by Amazon in France. But the most passionate can get them online, via other sellers.

The absence in France is both cultural and linguistic.

ECHO DOT SETUP Alexa is a bilingual English-German, not yet multilingual.

The launch in other languages is delayed. Part of the Francophone ecosystem eyeing this solution to integrate it to its own connected objects. But, they will probably have to wait for long months before seeing the French version arrive. According to our information, nothing should be expected before the end of the first quarter of 2018.

INTERACT WITH THE CONNECTED OBJECTS OF THE HOUSE

At the top of the news presented Wednesday is Echo Plus, a connected speaker that has all the classic features: voice control to listen to music, have information on weather, traffic, make a call or interact with the connected objects of the house. In addition, it is on this last point that the particularity of Echo Plus is based; it is sold $149 with a connected bulb Phillips Hue. This choice has two explanations.

AMAZON ECHO SETUP It starts with the observation that one of the most often performed operations from a voice assistant is to turn on or extend the light. Then, he helps his consumers to equip themselves with a connected bulb with, without any doubt, a bet in mind: after having had one, they will buy (full) others on Amazon. In the same vein, the group also unveiled the Echo 2nd generation. A little more powerful and with new colors, it is mainly sold 99 dollars making it the speaker of this most affordable type of the market.

AMAZON ECHO DOT Amazon also unveiled Echo Spot, available in December for 129.99 euros. This small spherical object, halfway between the connected alarm clock and the baby phone, is equipped with a screen to view information spots (hence its name) or make calls in video conferencing, in addition to classic features. His big brother Echo Show is still available at $229.99.

LOCK RELATIONSHIPS WITH CUSTOMERS The new Fire TV ($69.99) is a small object that allows you to connect your TV, like a Chromecast Google, and integrating Alexa, to be able to choose what you want to watch the voice. It's also an additional way for Amazon to promote its video-on-demand offering, making it easier to access movies and series via voice control, which seems to be the easiest interface to use with a TV.

AMAZON ECHO SUPPORT Added to this is Echo Connect, a small black box design not particularly innovative (34.99 euros) that allows connecting his wired phone and making calls from his landline without picking up his handset. It is used with an Amazon Echo.

ALEXA DOT SETUP Finally, the Buttons of Amazon are also used with an Echo and are dedicated to the game. Their launch date has not yet been unveiled. And their real use remains to be defined. It would be sort of "buzzer" connected.

With this vast array of connected objects, Amazon is reaffirming its desire to lock in relationships with its customers. It offers them the opportunity to live without leaving their ecosystem and therefore spends at leisure in the Amazon environment.

It is also a way to cut the grass under the feet of Google Home and Apple who have also embarked on the battle of voice assistants. Each seeks to exploit as much as possible the data available to consumers to offer products and services that best meet their needs and expectations.