How design and marketing work together?

How to design and marketing work together?

“To compete in the ever changing marketing sea, you need a good design as an anchor�

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Overview When creating a marketing campaign, a lot goes into preparation.

Some of them are  Designing the objectives  Deciding about the promotion mix  Deciding about the promotional budget  Determining the campaign awareness  Which communication channels should be used

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Overview Cont.. ď‚— The promotion strategies in the marketing mix should be on

point as the company a sale depends on the entire market plans. ď‚— However another important factor which should be taken into account is the designing of the marketing strategy. ď‚— So, the design should be kept in mind while thinking about the audiences and how they will react to a particular design.

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Role of design in marketing  Telling a unique story of a brand.  Which integrates a goal of a campaign  It build a good credibility  Makes the viewers realize about your brand  Drives the various conversions.

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Design is responsible for the conversion ď‚— The central idea behind designing a cohesive marketing plan

is the kind of efforts and also the end result is the sales conversion. ď‚— Design is responsible for making your product visible ď‚— A good design will boost your overall marketing efforts and also establish a good brand strategy.

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Design creates a brand image ď‚— Your audience and potential clients can recognize between a

good and a bad design. ď‚— If the design is bad it will ultimately not create the required impact and be a dampener. ď‚— If the design works then people will ultimately like the overall design and then create a brand image.

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Design plays a good role in delivering the message ď‚— A good message along with a good design is an essential

element when it comes to any kind of visual representations. ď‚— You can also use telemarketing in this case and make sure that it reaches the right kind of people.

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Communication  Marketing in other words is also communication  It should have the right balance of text and graphic images.  Some times, due to lack of conversation the client doesn’t

like your creative.  So, good conversation between designer and client increases a chance of good design

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Summary How will a good graphic design help the marketing efforts?  Generates new leads  Nurture the existing leads  A way of direct selling  Branding  Cross selling  A good way of generating referrals  Up selling and cross selling

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