Brand Refresh or Rebranding: What’s Good for your Business? designerpeople.com/au/brand-design/brand-refresh-or-rebranding
2020 was a turbulent year for all businesses irrespective of their sizes worldwide, and Australia was no exception. Australian organizations in 2020 show new, exciting branding trends emerging that could have lasting implications for the future success of your strategies that is rebranding and brand refresh. With the rapid change that necessitated flexibility and adaptation, it is wise to either select one of them to decide the company’s fate. At a time of uncertainty, Australian brands and consumers are still confused if to adopt rebranding or refresh the brand as per the changing environment. DesignerPeople Australia is a branding agency with a team of strategists, researchers, marketers, designers, and client managers who believe in the brand’s transformative power. It is not only a job for us. We love what we tend to do! We also look forward to understanding and empathize with the business pain points and work our best to offer the best-optimized solutions. We majorly believe that building strong, successful brands requires equal parts of science and imagination. DesignerPeople combine research-derived insights, robust and strategic discipline with a very healthy dose of creative excellence and intuition to define and express your brand’s unique essence.
Rebranding or Brand Refresh: The Difference In today’s world, it’s not enough to identify leads and convert them into sales. A modern solid brand ensures customers stay connected with them for the long term and act as an influencer who understands the audience’s needs along with their pain points. Irrespective of the company’s size, these goals are not possible to achieve if you don’t stay in touch with your audience and don’t adjust your brand to its preferences, which constantly change. Hence companies often have to choose between rebranding or brand refreshing. Now, what are these terms basically, which looks very similar but are different? Let’s discuss them. If you want to upgrade yourself and look appealing to your current audience, then the best solution is to act according to specific market conditions. If you don’t, your offerings are lost. Brand Refresh will include changing your slogan, tweaking your logo and fonts, adjusting the colour combinations, and updating marketing materials. It’s a simple way to preserve the existing brand’s integrity while making it more relevant and reaching a wider audience. While rebranding goes beyond it, here, you will change the complete brand image of your company. You need to craft a new brand story, values, objectives, target audience, market and many more significant changes. Rebranding is necessary when companies merge or when they plan to conquer a new industry.
What is Rebranding? When you plan to ditch your complete old wardrobe and replace it entirely, rebranding is a total transformation. It’s tearing down the old brand to building from scratch is a consuming, often costly affair, and should not take it easy. When not carried out productively or with purpose, brands risk alienating or confusing their existing customer base or employees. McDonald’s is looking at its brand from top to bottom, inside and out. The goal is not simply to become a friendlier place to get cheap food. Instead, the strategy will focus on the entire organization to create better value for the customers, provide better customer service, employ higher impact marketing, and embrace long-term sustainable operations.
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