Brand Naming and Trademark – The integral part of Brand Design

Page 1

Brand Naming and Trademark – The integral part of Brand Design designerpeople.com/blog/brand-naming-trademark

As it is said, “a book should not be judged by its cover”, but that is now true when we talk about brand names. When we hear the first time the brand name, it does communicate a lot with us and also leaves an impression. Impression can be latest, or after a while, you can just ignore n forget. Hence brand name plays a very crucial part of brand building. Today consumers understand brand names not just as product or services but more than that. Hence a correct title can improve your chances of attracting new customers by showing people the fundamental values you stand for. Memorable names also generate customer loyalty and simplify the process of word of mouth marketing. A brilliant brand name is the essential core foundation and differentiator of your brand, which helps you to build awareness and convey meaning. Imagine what the brand Apple will be without its name? There are plenty of innovative technology companies, but Apple has the brand where only the name will provide a platform, and it is the first indicator that this company thinks differently because it resonates with consumers. It’s a mark of trust. A brilliant brand name sets the stage for the brand and becomes evident when you check the lists of the Top 100 brands. The brand names will immediately display emotion and trust: VISA, Google, Coca-Cola, Facebook, Starbucks, Subway, FedEx, Red Bull, Twitter, and Shell.

What is the brand name? A brand name identifies a specific service, product or name of a company. Brand name 1/15


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Brand Naming and Trademark – The integral part of Brand Design by DesignerPeople - Issuu