9 Best Brand Design Trends 2021 designerpeople.com/blog/brand-design-trends-2021
As we are approaching towards the new year, there are a lot of blogs which are talking about recent trends in branding, marketing, logo and many more elements but today lets understand in details how the Brand design will bring changes in 2021. Where branding is intangible, and it is how you want your customers to feel when they hear your business while the Brand design, also known as brand identity is the tangible and visually visible side of your business. Brand Design is one of the few crucial marketing practices of creating the brand name, logo, packaging design, stationery designs and the symbolic elements related to the brand. It helps to develop a distinct brand identity than other brands in the market and also providing impetus to product differentiation. While the year 2020 has been a year of challenges and not many brands will risk themselves with brand design drastic changes, but yes one cannot either ignore few elements which are a mandate in 2021. There will be more focus on invoking a sense of calm, understanding and positively in an ultra-saturated world. We will continue a few of the brand design trends which were in boom 2020 this year also. Let us take you on the ride to explore the various trends taking over in 2021 branding sphere and how marketing designers can make the most of them.
1.Soft, organic colour palettes The year 2020 has thought us to reconnect with our humanity and show concern towards people around us. The upcoming year 2021, we will get to witness the connection visually. 1/28