Christmas Decor 2022 Conference Brochure

-8 6 Y L U J th

th

2022 Annual Franchise Conference

THE NEXT 25 YEARS

Mor e Produc ts | Mor e Su pport | Mor e Mon e y

N EW FRO

Last year, we were celebrating our 25th anniversary, and the franchise network responded in a HUGE way, with record sales, and an all-time high engagement in our other service lines. In 2022, we kick off the NEXT 25 years as we continue our adventure into “New Frontiers”.

We chose the “New Frontiers” theme because the whole world has changed at an accelerated pace the last two years. We continue to be faced with new competition, pricing pressure, labor challenges, and the ever-present battle to hold our top position of the holiday decorating market. While adhering to some of our age-old principles, we must respond to market demands in terms of product options, technology, and service. Year-round engagement, and more interaction with existing and new clients, will lead to higher growth, and easier transition into the holiday season. If you’re not leading the market into these New Frontiers, you’re following someone else, and that is not where we want to be.

This year’s conference is FULL of new content, more opportunities to network, and great exposure to new ways to grow your business. Let’s have a great, productive time in Nashville.

ONTIERS

K E Y N O T E

S P E A K E R

ANTHONY “AB” BOURKE

Major Anthony “AB” Bourke is a highly accomplished and decorated F-16 fighter pilot who flew tactical missions in service to our country all over the world.

He has accumulated more than 3,000 hours of flight time in various high performance aircraft and was one of the first pilots to fly an F-16 in homeland defense efforts over New York City in the aftermath of September 11th.

Following his impressive military career, AB applied the tools and techniques that made him one of our nation’s premier fighter pilots to the competitive world of business. He ascended rapidly to become the top producing mortgage banker in the Western US for a prominent lending institution. His success in the mortgage banking industry led to an opportunity with a California based start-up where his team dramatically grew annual revenue from $500,000 to $65M in just three years.

Following these two endeavors, AB combined his love of business with his passion for tactical aviation to

build Afterburner Seminars, a global training company based on the lessons he learned in the military. While President & CEO, Afterburner grew into a best-inclass training company that was twice named one of Inc. magazine’s 500 fastest growing companies.

Currently AB serves as CEO & Founder of Mach 2 Consulting and has shared his message of peak performance to more than 100,000 people in twelve different countries. AB brings his tactical knowledge and business acumen to the forefront of the management training world to share how fighter pilots, and other organizations where performance truly matters, can develop a feedback system to ensure continuous improvement and peak performance. His wealth of experience and ability to connect with audiences landed AB in Inc Magazine’s 100 Great Leadership Speakers for Your Next Conference.

F R A N C H I S E

REFERRAL PROGRAM

Everyone knows someone! Our most valuable competitive advantage in our industry is our national network! We want to grow our service footprint with people JUST LIKE YOU!

If you refer a friend and we bring them into the franchise network, we will pay you $3,000! Simply give an introduction to your Franchise Consultant and we will handle the rest!

Meet Your Decor Speakers!

B l a ke S m i t h

CEO and Founder

Gary Fouts

Franchise Consultant

B r a n d o n St e p h e n s President

D ave D o l a k

Franchise Consultant

Michelle Smith

Supply Chain Director

D e n n i s F a n n i ng

Franchise Consultant

G e n ev i eve D i e h l Director Product Development

J o s h Tr u i t t

Franchise Consultant

PRE-CONFERENCE: Opening Reception at Water’s Edge Restaurant.

Wednesday, July 6 at 5pm - 8pm As usual, we are kicking off the conference the right way with our Opening Reception. The event will be hosted at the Water’s Edge Restaurant in the main Atrium. We will have heavy appetizers, a cash bar, and a cool environment--and the networking will flow!

OWNER’S MEETING

Wednesday, July 6 at 4pm - 5pm We are going to do this a bit different this year, in that we will divide up into FC groups, and we will have a directed discussion so you can get to know your neighbors and your FC better. Before you arrive, think through any regional challenges you may face, and be prepared to discuss those items. Your FC will chair the meeting and get everyone’s creative juices flowing before the start of the 2022 Conference!

PRE-CONFERENCE: (...continued) Commercial Training

Wednesday, July 6 at 9am - 12pm The Pre-Conference Commercial Training will give you an overview of best practices for launching your business into commercial sales/installations. We will start with about 45 minutes of classroom training to give you an introduction, then we will spend the next couple of hours with hands-on assembly of some of our new FDS products. This is a great way to get exposed to what successful franchise operators are doing to grow their commercial book of business, while getting your hands on some unique products.

SALES SUMMIT

Wednesday, July 6 at 9am - 12pm For residential clients, the sales process is very systematic. But for commercial work, it requires a different approach—not just for pricing, but for what is important to the client. The decision-making process shifts from emotional to practical, so you have to be very methodical with how you present to the client. Plus, you have to be creative and flexible, as sometimes they want to own certain displays, while leasing others. In this session, we will discuss best practices in larger/commercial sales, and we will share with you the tools that we’ve put together to help you put your best foot forward with clients.

LightRight Cloud

Wednesday, July 6 at 9am - 12pm We will overview the onboarding process which includes how to manage your leads and customers; Review the dashboard and KPI’s and how it can help you visualize your data. We will also review the new Sales App and how to manage your quotes. LightRight Cloud now has a Crew App that allows you to get real-time install and take down times. We will look at how to dispatch a job for a crew to adjust your scheduling when needed.

MARKETING SUMMIT

Wednesday, July 6 at 1:30pm - 4pm The Decor Group’s service lines are no longer seasonal - you MUST have year-round engagement to create momentum, to protect your client base, and to build your revenue. In the Marketing Summit, we will look at how the calendar should look to maximize incoming leads, added services, and retained clients.

Bring your questions and ideas for discussion!

NTD/DS/PL365 WORKSHOP

Wednesday, July 6 at 1:30pm - 4pm We’ll cover NTD’s newest fixtures and lamps, including the complete RGB line of landscape lights. This will be followed by DS introduction of a new bistro system, wall washers, and its marketplace. We will introduce for the first time the PermaLites 4 wire system, how much easier to install, control, and service SIPP, SOAP contracts and the new Event Service package.

GETTING INVOLVED IN NTD - DS - PL365

Wednesday, July 6 at 5pm - 6pm We’ve identified one of the biggest opportunities for existing franchises - and it is to engage in additional service lines throughout the year, so that you can generate revenue, keep people plugged in, and maintain the core of your specialty operation for 12 months.

We will discuss how YOU can benefit from offering Nite Time Decor, Decor Smart, and PermaLites365.

Christmas Decor Discovery Day

Wednesday, July 6 at 5pm - 6pm This is a meeting for new contractors who want to join our franchise network! We will cover the benefits of our program, and candidates who are pre-qualified and attend this meeting can sign and stay for the remainder of the event.

BREAKOUT SESSIONS Josh Truitt

Gary Fouts

Decor Smart Basic

The Christmas Decor Sales Process In LR Cloud From Start To Finish

In this sesion you will learn how to set up a simple Bluetooth system using the new app. How to download the app, create networks, pair devices into groups, schedule groups, as well as a basic app tour.

Decor Smart Advanced App Training

In this session you will get advanced training within the app itself. We will go over how to effectively use the installer options and other key features such as reapplying schedules, locating specific devices with command center and much more.

The Christmas Decor sales process is designed to be systematic and can be even more effective when implemented through the LightRight software, as you can build a base of information to help improve upon your delivery. This breakout will take you through the sales process when using of the software, noting critical instances where you are documenting progress, schedule groups, as well as a basic app tour.

Implementing The Service Commitment Checklist

In this session you will learn how to set up a simple Bluetooth system using the new app. How to download the app, create networks, pair devices into groups, schedule groups, as well as a basic app tour.

Data has shown that you can have a positive impact on the client, and thus on sales closing rates and retention, through the delivery of the key service components in the Service Commitment Checklist. In this session we will review the checklist and discuss how to implement it and what is important to your clients.

Decor Smart RBG for Rooflines:

Production-Based Pay For Installers

Decor Smart Basic

RGB for rooflines are here and we don’t want to miss out. Join us as we walk through projects used in roof lighting. We discuss how to set up a job for c9s and discuss the advantages of having these products in your arsenal against competitors.

Production-based pay is the new standard for how we pay installers. When implemented correctly, both you and your installers win big! This session will introduce you to how production-based pay works, and how you can manage it.

Dave Dolak Commercial for New Franchises & Beginners - the Need to Know Guide for Commercial Work:

Find out everything you need to know to get started doing commercial jobs including insurance requirements, safety, product considerations, marketing and sales.

This is a session for franchisees that haven’t done much commercial work and are looking to expand into the commercial market. We will discuss all the basics of Marketing, lead generation and who are the best targets, how to bid and doing sales presentations. We will look at installations and talk about design and best practices for installation. You will learn how easy it is to get started, and why you want this type of work in your portfolio.

Advanced Commercial Panel Doing Specialty Holiday Light Parks: Veteran Franchisees Discuss All Aspects of doing Specialty Holiday Light Parks.

This will be a moderated type panel but we will allow for questions. You will hear how some existing franchises have done extremely well setting up and partnering on Holiday walk thru light parks.. You will also get their perspectives on what worked best for them in finding a location and setting up the deal to the installation and management during the season. This should be a great discussion and very beneficial to anyone wanting to get into this specialty type of project.

RGB in the Commercial Market: Learn about creating stunning and animated light displays using RGB & Twinkly Technology

Learn how RGB lighting is being used, all the different options and styles of lights. Understand the different controllers and powering options. Learn about the rules you must know to design and install RGB jobs

Panel of Pros: Commercial Case Studies-Profiles of Commercial Projects from Start to Finish:

You will hear how existing franchises have done extremely well working in the commercial market.

They will describe how they prospected, bid and sold large commercial jobs. They will discuss the installation process and removal and storage. This should be a great for anyone wanting to get into doing bigger or specialty projects. You will be able to ask questions

BREAKOUT SESSIONS (...Continued.)

Dennis Fanning

Brandon Stephens

LightRight Cloud: A complete overview, and what I need to do to get started ASAP

KEYNOTE: Recognizing and Eliminating Clutter in your cockpit.

Here we will do a broad overview of what The New LightRight Cloud looks like and how it can help your company follow the processing of a lead all the way thru Take Down. Presented twice.

Its a secret! Attend the class to find out.

LightRight Cloud: I just got access to LightRight Cloud…

Now what?

We will review the basics of lead generation for both residential and commercial targets. This is a great session to review the basics, and to ask questions to round out your efforts.

This session will cover details relating to company setup and will show how to process a lead to a customer.

LightRight Cloud Sales App: Working in an Online and Offline environment to create the Sale!

Light Right Cloud works in both an online and offline world to facilitate the sales force. Come see how the Sales App can help increase your closing probabilities offline and then be able to sync back up with the cloud.

Christmas and Nite Time Photography 101:

Wish you could take better pictures of your jobs, but not sure what you need or how to do it. Come to this session, and we will show you how to be successful and create your own photos that you can use in your marketing.

The Fundamentals of Residential & Commercial Marketing

Year-Round Sales Strategies

In this session, we will discuss the opportunities to build sales throughout the year. For franchises who want to engage in other service lines, this is a great place to discuss best practices, and how the business fits together, from a sales standpoint.

The Marketing Calendar: YearRound Lead Generation

We’ve proven for over a decade that engaging prospects and clients throughout the year leads to stabilized sales and growth opportunities. We will dive into a year-round ‘schedule’ to attack opportunities from January through December, and how to run a more seamless year-round specialty service company.

Blake Smith, Michelle Smith, or Genevieve Diehl FDS

By far the biggest brand differentiating product line we’ve ever introduced! If you haven’t taken advantage of this product yet, this is the breakout session you must attend! If you’ve taken advantage of this line, this is still a must attend breakout session. Meet Giannis and learn why FDS is the best and what makes FDS different from the rest of the products out in the market. Learn how to sell, install, and repair this must-have product.

Expanding Profits with Specialty Products (Barcana, FDS, Pre-Decorated)

Learn how to maximize the use of Barcana and other specialty items on both residential and commercial projects. In addition to FDS, these products that set Christmas Decor apart and are often items that close a sale. We will discuss best practices for design, sales and pricing. Also, we will introduce our new imported predecorated greenery program. Better quality, better UV production, MUCH lower price.

New Product and Exciting Product Development Updates

We have taken our Product Development department to the next level! Come meet Genevieve our new Director of Product Development. We will be having in-depth discussions on all the new products for 2022, ways to incorporate new product into your business to maximize sales, innovative ways and multiple uses to increase ROI, trends, marketing and pricing. Genevieve will also be discussing a sneak peek into products in play for 2023. We will have an open discussion the last 30 minutes of the breakout session for what you need or would like to see us consider in 2023.

CONFERENCE SCHEDULE

Location

PRESIDENTIAL BALLROOM D

RYMAN STUDIO ABC

Category

PRODUCTS

FIELD OPS

Speaker

BLAKE, MICHELLE, or GENEVIEVE

GARY

9:00am - 12:00pm

COMMERCIAL TRAINING

THE NEW LIGHTRIGHT

12:00pm - 1:00pm

LUNCH ON YOUR OWN

WEDNESDAY, JULY 6

1:30pm - 4:00pm

NITE TIME DECOR WORKSHOP

4:00pm - 5:00pm

FC MEETING-GARY

5:00pm - 6:00pm

Getting Involved In NTD – DS - PL

6:00pm - 8:00pm

OPENING RECEPTION at WATER’S EDGE

THURSDAY, JULY 7 7:30am - 8:30am

Breakfast

8:30am - 8:45am

Opening General Session

8:45am - 10:15am

Keynote Speaker: Anthony “AB” Bourke

10:25am - 11:40am

FDS Product Review

11:45am - 12:45pm

Lunch

12:45pm - 1:30pm

VISION

1:30pm - 2:05pm

Survey/Departments

2:15pm - 3:30pm

Expanding Profits with Specialty Product Lines

6:00pm - 6:45pm

Awards Reception

6:45pm - 9:30pm

Awards Banquet

Production-Based Pay For Installers

Making the Most Of Your Christmas Decor Franchise

FRIDAY, JULY 8 7:30am - 8:30am

Breakfast

8:30am - 8:45am

Opening Session

8:45am - 9:45am

Panel of the Pros

9:55am - 11:10am

FDS Product Overview

11:20am - 11:50am

Show and Tell

12:00pm - 1:00pm

Lunch

1:00pm - 2:15pm

New Product and Product Development

2:25pm - 3:45pm 4:00pm - 4:20pm

Production-Based Pay For Installers

Key Performance Indicators: Things You Need To Track For Success CAPSTONE EVENT: GARY

Final General Session

RYMAN STUDIO F

RYMAN STUDIO G

RYMAN STUDIO E

RYMAN STUDIO I

COMMERCIAL

MARKETING/SALES

ADMINISTRATIVE

TECHNOLOGIES

DAVE

BRANDON

DENNIS

JOSH

FC MEETING-DENNIS

FC MEETING-JOSH

SALES SUMMIT

MARKETING SUMMIT FC MEETING-DAVE CHRISTMAS DECOR DISCOVERY DAY

Commercial for New Franchises & Beginners: Need to Know Guide for Commercial Work

KEYNOTE: Recognizing and Eliminating Clutter in your cockpit

New LightRight Cloud: Complete Overview

Decor Smart Basics with the NEW APP

RGB in the Commercial Market

The Fundamentals of Residential & Commercial Marketing

PHOTOGRAPHY 101

DECOR SMART RGB FOR ROOFLINES

-

Commercial Case Studies Panel

Year-Round Sales Strategies

LightRight Cloud Sales App

Decor Smart basics with the new app

Advanced Commercial Panel: Specialty Holiday Light Parks

The Marketing Calendar: Year-Round Lead Generation

The New Lightright Cloud Basic Access

Decor Smart Advanced App Training

CAPSTONE EVENT: DENNIS

CAPSTONE EVENT: JOSH

CAPSTONE EVENT: DAVE

YOUR GUIDE TO GAYLORD OPRYLAND’S

Convention Center, Meeting & Exhibition Space Level M (Convention Center) A

Presidential Mezzanine

Jackson A-F Lincoln A-E Presidential Boardroom A & B Washington A & B

B

Delta Mezzanine

Bayou A-E Canal A-E

Level M (Magnolia Mezzanine) Belle Meade A-D Belmont A-C Cheekwood A-H Davidson A-D Hermitage A-E Magnolia Ballroom Magnolia Boardroom A & B

B

A

D4 Does Not Connect

P1

Delta Island Delta Island A-F Delta Island Boardroom

Does Not Connect

E F

D

M2

P1

D4

C

Level 2 (Convention Center) C

Tennessee Section

Tennessee Ballroom A-E Tennessee Lobby & Reg Desk

I

D Presidential Section

H

Presidential Ballroom A-E

Presidential Chamber A & B Presidential Lobby & Reg Desk

E

Governor’s Section

F

Delta Section

Governor’s Ballroom A-E Governor’s Chamber A-E Delta Ballroom A-D Delta Ballroom Lobby & Reg Desk

J

G

P1

D4

Level 0 (Convention Center) G

Ryman Ballroom A-F

H

Ryman Studios A-R

Below the Tennessee Section

Below the Tennessee Section

I

Ryman Below theExhibit Delta SectionHall B1-B6

J

Ryman Exhibit Hall C1 & C2

Below the Presidential Section

KEY

Magnolia Canopy

Concierge

Airport Shuttle Complex & Downtown Shuttles

Shuttles 100-1

Taxi/Rideshare

Presidential Portico

30

Lift

Airport Shuttle Car Rental

Magnolia Section

CONVENTION CENTER

Tennessee Section

Presidential Section

Restrooms ELV

7

Elevator

MAGNOLIA

Escalator

Magnolia Portico

AED

9

Mezzanine Level

Mezzanine Level

AED

SoundW av Ticket es Desk

Accessible Route

8

Ryman Exhibit Hall - Lower Level AED

AED

ATM

Lower Level

5

3

363 -39 5

6

3 0 0 -3 3

N2

1

18

5

6

Business Center

AED

E3

Business Center 30 200-2

Governor’s Section

AED

Delta Section

332 -36 2 E4 AED

Mezzanine Level

4

15

E2

11

19

20

21

4 Delta Island

3

GARDEN CONSERVATORY

70

E6 10

14

150-1

000-0

06

53

054-1

TM

E5 12

Delta Island Mezzanine

E1

AED

12

029-0

057-0

56

001-024

76

N3

0 2 5 -0

38

8

4 -1

8

Delta Portico

Grand Ole Opry Shuttle

Grand Ole Opry House

96 077-0

(Not to Scale)

AED Level 0

097

CASCADES

-12

28 001-0 140-1

Self-Parking

N1 71

107-1

16

039-076

05

1

2

6

078-1

13

39

General Jackson Shuttle Canopy

Registration

Walkway

AED

Cascades Portico

Self-Parking Shuttle Pick-up

To Opry Mills Mall & Grand Ole Opry House

Lift

Cascades Shuttle Canopy

AED

Spa, Pools & Fitness Center (Level 2)

Gaylord Opryland Events Center

Lift

2

Airport Shuttle Complex & Downtown Shuttles

1

Use Cascades Skywalk or C1 Elevator

Get our app for directions.

NavigateGaylordHotels.com

FOOD & DRINK Cascades American Café 2 Wasabi’s Sushi Bar 3 Solario Cantina (Lower Level) 4 Ravello (Lower Level) 5 Conservatory Café Bravo Gelato Fuse Sports Bar 8 Jack Daniel’s Findley’s 10 Stax Burgers 1

Paisano’s Pizzaria & Vino Old Hickory Steakhouse 13 The Falls 14 Conservatory Wine Bar (Lower Level) Library Lounge C American Craft Tavern Delta Marketplace Carvel / Auntie Anne’s Cinnabon 11

1

RECREATION Spa & Fitness Center (Level 2) Cascades Outdoor Pool (Access through Spa)

2

3

SHOPPING Cascades Necessities N 3 Delta Necessities 4 Delta Island Shops N 2 Magnolia Necessities 5 Magnolia Shops • The Opry Shop • Johnston & Murphy • Swarovski • Amelia’s Boutique • Savannah’s • Kids’ Korral • Cowboys & Angels 6 SoundWaves Signature Store N1

Indoor Pool (Access through Spa) SoundWaves (Resort Water Attraction) Magnolia Outdoor Pool Delta Riverboats Delta Fountain Show Gaylord Springs Golf Pick-Up Arcades (Cascades Lower Level and The Bass-ment at SoundWaves) WSM 650 AM

NAVIGATE GAYLORD HOTELS

E1

EVENT LOCATIONS Crystal Gazebo

E2

Lion’s Head Fountain

E3

Magnolia Courtyard

E4

Delta Pavilion

E5

Delta Landing

E6

Water’s Edge