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Independent Student Journalism Since 1914
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Benefits crisis poses challenges for employees and employers
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Volume 120, Issue 2
September 29, 2021
Michaela Gibbons ‘22 calls for improved mental health support, sexual assault response
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Cynthia Lawing shares a touching encounter with Davidson Students at Lake Norman
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The Yowl presents: Quiz-mania! Find out your Davidson purity score and more
Summit Coffee Pursues its Peak
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Despite National Franchising Plans, Brand Hopes to Maintain Strong Relationships with Town of Davidson, College BRIGID MCCARTHY ‘25 (SHE/HER) STAFF WRITER
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s the final weeks of March 2021 gave way to the first weeks of April, as Davidson students felt the dual euphoria and grief of a slowly-opening, vaccinated campus reaching and passing the first anniversary of COVID shutdowns after a hard, strict year, Summit Coffee announced its plans of departure from its on-campus Outpost location. “You had to be there. The tension and the weirdness on campus was… you could feel it radiating off of everyone… Yeah. Crazy,” described Maddy Wolfenbarger ‘22, then-assistant manager and current manager of Summit Outpost. “The reason people fought for this space is because it’s a student space, fully to its core. It’s owned by students, like Brian [Helfrich, CEO] was a student, Tim [Helfrich, COO] was a student. They own it, but like we work it… it’s really important to keep the space for us.” A renegotiation led to Summit’s continued stay on campus. As Brian Helfrich ‘07, CEO of Summit Coffee, looks toward the future of the company, he affirms that the company itself stays rooted in Davidson - both the town and the college. Bottom of the Mountain Summit’s story begins in the late ’90s, a time when Helfrich said Summit was as far from its peak as the specialty coffee industry was as a whole. The small business began operating out of a decades-old building, serving not only as a coffee shop but also as a community space. It took years for it to “really catch on,” said Helfrich. “When my brother bought it in 2003, Summit was doing 15% of the business it’s doing now. Main Street in Davidson, you could walk outside at 1 pm and you wouldn’t see a car. There were no cars parked there, no cars driving… that’s what Davidson was,” Helfrich said. “Once we persevered through the recession of 2008 to 2010, then we came out of that with some aspiration to grow, which is when my brother brought me on to help facilitate that growth.” Helfrich has been CEO for five years and an executive shareholder alongside his brother, Tim, for ten, both witnessing firsthand and guiding the company’s growth and development. “For years we weren’t sure exactly what [the Summit franchise] was going to look like… We wanted to grow, we wanted to expand the brand,” Helfrich said. “We started roasting and got into that whole side of the business, which is importing coffee, visiting other countries, wholesale distribution to other coffee shops and restaurants… and then have since opened five
Exterior of Summit Outpost. Photo by Sydney Schertz ‘24. more cafes to get to seven. And we have four more that are in development right now. So that puts us at 11 and counting. I think our ambition is to be at 50 in the next five years.” The Climb The aforementioned 11 Summit locations are in-state. The potential 50 are going to scale Summit to a national level. “Starting in 2022, we’ll go out of state. Our first few markets are Atlanta, Charleston, continuing to expand in North Carolina, and then there’s a handful of other out-of-state... markets that we will probably pursue: northern Virginia, New England... there’s some decisions to be made in the next couple of years, which are exciting,” he said. “Our marketing objective in a macro sense is to become a nationally recognized company
that is loved locally.” Beyond Summit’s physical expansion across the United States, Helfrich is excited about the company’s brand development away from just espresso. “We’re a lifestyle brand. And I’m not even sure what that means. But that’s what I like to say that we are. We really put a lot of emphasis behind our slogan, ‘Find your summit,’ which I think has very little to do with coffee, and has a lot to do with personal development and aspiration,” he said. Summit started an online advertising campaign where the company partners with athletes to promote the brand and its message on social media. The list so far consists of Courtney
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SIAD Consultants Now Receive Compensation
ELLIE STEVENS ‘25 (SHE/HER) STAFF WRITER
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he Student Initiative for Academic Diversity (SIAD) is a student-run organization that was founded in 2012 following the tenure deferral of Dr. Hun Lye, a former religious studies professor of color. This event sparked debate around the motivation behind this deferral, with many viewing it as racially motivated. Students began to explore ways to change the hiring process. Dr. Fuji Lozada, SIAD’s faculty advisor, recalls a group of students meeting at his house following the incident. “They were given a choice. Do we just protest? Or do we change it?” said Lozada. They chose change. Thus, SIAD was born. SIAD is involved in the interview process of prospective faculty, with the goal of hiring long-term professors that will
provide allyship to students with marginalized identities. This interviewing process is very time consuming, and this year SIAD members are starting to be compensated for their labor. Although this is a recent shift, it is something SIAD has been fighting for since its inception and has been in conversation with several co-chairs in the past. What changed? “Conversations about paid labor when it comes to equity work have been increasingly pertinent and popular nationwide, but specifically at Davidson,” said SIAD co-chair Chineme Amechi ‘22. “My logic was: ‘y’all are talking all this stuff about anti-racism, equity, and inclusion, it’s time to put your actual money where your mouth is,’ which is why I think it worked.” In the hour-long interview with each potential faculty candidate, SIAD members ask questions that determine how committed potential faculty members will be to supporting students
with marginalized identities. They ask questions such as “tell us about a time you failed someone as an ally,” in order to gauge the commitment to reflection and growth of these prospective professors. After the interviews comes the letter writing process. SIAD members collaborate to write an evaluation on each candidate’s response to their questions about inclusive pedagogy. “It’s not our job to recommend a single candidate for hiring; it’s more our job to give this search committee an even broader look at how the candidate has thought about some important identity based issues,” said Julia Bauer ‘23, a member of SIAD’s search committee. The members lay out the positives and negatives for each candidate through a lens of diversity and inclusion. However, the process is not always so linear. In addition to
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