Today in Print - October 28, 2010

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SG launches letter writing campaign to protest higher ed budget cuts, p. 3 LSU defensive end Barkevious Mingo gets noticed for interesting name, p. 7

Reveille The Daily

Volume 115, Issue 46

BOARD OF REGENTS

Final stages of GRAD Act passed Wednesday

www.lsureveille.com

Nicholas Persac

T

Contributing Writer

Staff Writer

LA GRAD, see page 5

Thursday, Oct. 28, 2010

Baton Rouge, New Orleans college students helped start national Jägermeister popularity

Sydni Dunn The Louisiana Board of Regents approved Wednesday the final stages of the LA GRAD Act agreement. The comprehensive improvement plan is designed to increase performance, efficiency and accountability for higher education institutions statewide starting this year. With approval by the Management Board and in concurrence with the LA GRAD Act, institutions raised their tuitions by 5 percent this fall, and the money collected from the increase has been held in escrow while awaiting today’s approval. The LA GRAD Act, which was signed by Gov. Bobby Jindal in June, is a six-year voluntary program that includes four key performance objectives for the participating institutions — student success, transfer and articulation, workforce and economic development, and efficiency and accountability.

Play about Antarctic journey to run at HopKins Theatre, p. 11

Jägerbombed ADAM VACCARELLA / The Daily Reveille

he drink’s ingredients are shrouded in mystery, and with a “dulling effect ... similar to the prescription drugs Valium and Quaalude,” one of the most popular liquors in the U.S. today got a jumpstart from Louisiana college students more than 20 years ago. Jägermeister, a German-made spirit, grew into a national brand during the ’80s after a local newspaper article explained how college students in New Orleans and Baton Rouge took a liking to the drink because of rumors it contained more intoxicants than just alcohol. “The college kids became very intrigued by that, and it became really cool down there,” said Kate Laufer, public relations director for Sidney Frank Importing Company Inc., which first received rights to bring the brand from Germany to the U.S. in 1974. Sidney Frank Importing still supplies the nation today. “Jägermeister is a brand that’s built around a lot of mystery, and it’s something that people will always mumble about.” Though not officially distributed in the U.S. until 1974, Jägermeister found its way into one New Orleans bar as early as 1969 when immigrants would bring personal supplies from overseas. “There were many German sailors coming through New Orleans,” said Kate Wimmer, general manager of Fritzel’s European Jazz Club, which opened on Bourbon Street in 1969 and was one of the first American bars to serve Jägermeister. “It wasn’t an alcohol to get drunk on. They drank it after eating to alleviate the stomach and help with digestion.” Then, for an unknown reason — perhaps bartenders at Fritzel’s or nearby bars jokingly serving it to college students because of the strong taste — it spread to a younger crowd, where rumors of deep intoxication

Read old coverage of the 1985 Jäger craze in BR at lsureveille.com. JÄGER, see page 5

Marc Fraioli, owner of Fred’s Bar and Grill on Bob Pettit Boulevard, pours Jägermeister on Wednesday.

MUSIC

Tim McGraw, Kenny Chesney to headline 2011 Superfest Zac Brown Band, Sugarland to perform Morgan Searles Entertainment Writer

SHAINA HUNTSBERRY / The Daily Reveille

East Baton Rouge Mayor-President Kip Holden talks Wednesday about the 2011 Bayou Country Superfest in Tiger Stadium. Tim McGraw and Kenny Chesney will perform.

Country music lovers everywhere can begin shining their boots and straightening their hats — Bayou Country Superfest is returning in 2011 with Tim McGraw, Kenny Chesney, Zac Brown Band, Sugarland and Trace Adkins as headliners. Bayou Country Superfest Producer and Director Quint Davis unveiled the lineup for the event, scheduled for May 28 and 29, 2011, at a news conference Wednesday in Tiger Stadium.

East Baton Rouge Mayor-Presi- can move it forward. Year two, here dent Kip Holden attended the confer- we are again.” ence and spoke about the success of Vice Chancellor and Director of the first festival and Athletics Joe Alleva its contribution to said he expects this the city. event to continue ‘[Superfest] is Baton Rouge for many years to developing a new, come. is changing scenery and making an ef“Some people significant tourism thought fort to be more than I was crazy one-dimensional, product for Louisiana.’ to allow it to come Holden said. to Tiger Stadium Pam Breaux “Our vision and let the event go was to take this secretary, Department of Culture, forward, but I had event and move it Recreation and Tourism for La. a feeling this was to a level and have going to be a great a signature event that people from event,” Alleva said. around the world would underStudents interested in country stand,” Holden said. “That, yes, give music are impressed by the acts the us a challenge. We can make it happen, we can put it together and we LINEUP, see page 5

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