The Daily Reveille - October 14, 2009

PLAY BALL

NEWS

Several tailgaters issued summons for behavior Saturday, page 3.

Tigers begin fall practice in Alex Box Stadium, page 7.

Volume 114, Issue 35

THE DAILY REVEILLE PURPLE AND SOLD WWW.LSUREVEILLE.COM

Wednesday, October 14, 2009

photos by SAHIR KHAN / The Daily Reveille

[Above] LSU SportShop has a rush of customers Saturday before the LSU vs. Florida game. [Top Right] Mark Melville looks at a dress for his daughter. [Bottom Right] Kandi Talbert shops for LSU necklaces. The SportShop has brought in $494,000 since opening in July.

University trademark licensing brings big bucks

graphic by CAITLYN CONDON / The Daily Reveille

University merchandise is typically purple and University to the No. 4 spot on the Collegiate Licensgold, but the most important color associated with li- ing Company’s list of highest-grossing schools for censed Tiger products may be green — like the dollar merchandising. The rank, held by the University since signs that come with merchandising 2007, is the highest it has achieved. sales.

CLC’s highest-grossing school is

By Ryan Buxton The ubiquity of LSU-related the University of Texas at Austin, folStaff Writer products is an excellent indicator lowed by the University of Florida, the of the University’s power as a merchandising brand. University of Georgia and LSU. There are 681 national licensees who use the UniverLicensing brings in big bucks for the University sity’s trademarks, according to Brian Hommel, direc- — to the tune of $29.1 million in royalties since 1981, tor of finance and administrative services. according to LSU Trademark Licensing. But that figThose manufacturers, along with the legions of ure is a small amount of the money official licensed Tiger fans hungry for merchandise, have driven the MERCHANDISE, see page 11

STUDENT GOVERNMENT

Recycling program launched Chip bag bins set up around campus

By Xerxes A. Wilson Staff Writer

KRISTEN M’LISSA ROWLETT / The Daily Reveille

Anthony Marhanka, kinesiology freshman, recycles a chip bag Tuesday in the Union. The chip bag recycling program was started by SG, Frito-Lay and TerraCycle.

Student Government is giving used chip bags a “second life” by partnering with TerraCycle and Frito-Lay to recycle the bags as part of a drive to make the University more sustainable.

SG Director of Sustainability Cas Smith distributed nine bins around campus on Monday to

collect students’ used chip bags.

Four bins are located near the Tiger Lair on the second floor of the Student Union. One bin is located in the Live Oak Lounge.

One was placed in the MiniMart, and the other three bins are located at the 459 Commons, the Subway in Foster Hall and Pierre’s Landing.

The drive kicked off Friday at Fall Fest and Smith estimated more than 2,000 bags were collected at the event.

The bags are mailed to Terracycle recycling company to be reused after being collected on

campus.

“The bags ... are given a second life cycle by workers that craft chip bag materials into other products ... like backpacks or pencil holders,” Smith said.

Frito-Lay will donate 2 cents to a charity for every Frito-Lay chip bag collected.

Smith said the money collected will go to the Greater Baton Rouge Food Bank. The University will participate in this drive indefinitely along with other schools and organizations.

CHIPS, see page 11

THE DAILY REVEILLE

WEDNESDAY, OCTOBER 14, 2009

Nation & World

INTERNATIONAL

NATIONAL

Iraqi police: Suicide bomber kills 8 in blast north of Baghdad

Senate panel, lone Republican OKs health care reform plan

BAGHDAD (AP) — A suicide bomber killed the leader of a U.S.backed Sunni paramilitary group and seven others north of Baghdad Tuesday, the third attack in as many days in a heavily populated Sunni area, a police official said.

WASHINGTON (AP) — With support from a lone Republican, a key Senate committee Tuesday approved a middle-of-the-road health care plan that moves President Obama’s goal of wider and affordable coverage a giant step closer to becoming law.

Maine Republican Olympia Snowe said she was laying aside misgivings for now and voting to advance the bill, a sweeping $829billon, 10-year health care remake that would help most Americans get coverage without creating a new government insurance plan.

Lead poisoning sickens nearly 1,000 children in China BEIJING (AP) — Nearly 1,000 children in a central Chinese province have tested positive for excessive lead in their blood, state media reported Tuesday, the latest of several lead poisoning cases involving thousands of children across the country.

After reports of large-scale lead poisoning in neighboring Shaanxi province, the health bureau in Jiyuan City, Henan province, conducted blood tests on 2,743 children under the age of 14, the official Xinhua News Agency quoted the bureau’s director, Wei Zongchang, as saying.

Kentucky lawmakers push to increase industrial hemp farming LEXINGTON, Ky. (AP) — A Kentucky lawmaker has introduced legislation to legalize industrial hemp as a cash crop and a source for alternative fuels.

Sen. Joey Pendleton, a Democrat from Hopkinsville in southern

Kentucky, said the time is right to cash in on hemp, because the plant is already legal for research purposes in Kentucky, along with seven other states, and Congress has legislation before it to decriminalize hemp.

Industrial hemp is used in alternative automobile fuels and in such products as paper, cloths, cosmetics, and carpet.

U.S. Navy to consider allowing women aboard submarines ST. MARY’S, Ga. (AP) — The Navy is considering allowing women to serve aboard submarines for the first time, 16 years after bringing female sailors onto surface combat ships.

Some sailors and wives warn that putting men and women together in extremely close quarters underwater for weeks at a time is just asking for sexual harassment cases and wrecked marriages. But supporters of the idea say it is a matter of fairness and equal opportunity, and what worked on ships can work in subs.

STATE/LOCAL

Warship built with World Trade Center steel to head to New York

Streamlining commission to start sifting through ideas to cut spending

AVONDALE (AP) — A warship built with 7 tons of steel from the World Trade Center site is heading to its namesake city.

The USS New York left south Louisiana, where it was built, on Tuesday. The Navy will officially commission it in New York in early November.

Organizers of a “line the levees“ event in the New Orleans area are hoping several thousand people turn out for a send-off there.

Organizer Lola Lass says she expects a festive, patriotic scene.

Flags were being handed out to people gathering at a riverfront park.

Thousands of workers helped build the ship at Northrop Grumman Shipbuilding‘s yard in Avondale.

A company spokesman says two ships under construction Arlington and Somerset will join the New York as 9-11 “tribute” ships.

(AP) — A panel charged with finding ways to slash government spending by more than $800 million began to consider cut ideas.

The Commission on Streamlining Government held hearings around the state. Its advisory panels and the full commission received suggestions and testimony from consultants, department heads, state employees and government watchdogs who offered ideas for shrinking state spending.

TODAY ON

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Gender on Film; Hip Hop: Beyond Beats and Rhymes October 14th, 2009 (6PM-8PM) in the AACC Hosted by BSU and The Womens Center

ONGOING IN SEPTEMBER DO YOU HAVE AN OCCURRENCE? Call Andrew at the Student Media Office 578-6090, 9AM- 5PM or E-mail: officemanager@lsureveille.com

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PAGE 2

State to start enforcing oil, gas drillers to report water sources SHREVEPORT (AP) — The state conservation office this month will begin enforcing a new requirement that oil and gas companies report the water sources they use for the practice of hydraulic fracturing — pumping liquids into wells under high pressure to open underground fractures and increase production.

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MAGGIE BOWLES / The Daily Reveille

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CORRECTIONS AND CLARIFICATIONS

The Daily Reveille holds accuracy and objectivity at the highest priority and wants to reassure the reporting and content of the paper meets these standards.This space is reserved to recognize and correct any mistakes which may have been printed in The Daily Reveille. If you would like something corrected or clarified please contact the editor at (225) 5784811 or e-mail editor@lsureveille.com.

POLICIES AND PROCEDURES

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THE DAILY REVEILLE

WEDNESDAY, OCTOBER 14, 2009

Campus Crime Briefs TAILGATER CAN’T STAND ON OWN Brittney Katchur, 25, of 2807 Lakefield Drive, Wylie, Texas, unaffiliated with the University, was issued a misdemeanor summons Saturday for disturbing the peace through intoxication and resisting an officer.

About 4:30 p.m., officers responded to a call concerning a woman passed out in the street on Highland Road near Raphael Semmes Road.

When they arrived, Katchur was passed out in a chair provided by another tailgater, according to Sgt. Blake Tabor, LSU Police

Department public information officer.

Tabor said she was unable to stand on her own and would not provide identification to the officers.

Tabor said Katchur was physically combative while handcuffed.

She was transported back to the Public Safety Building and released.

TAILGATER YELLS AT SICK BYSTANDER Around 5 p.m. on Saturday, 23-year-old Joshua Switzer of 829 Lawrence Dr., Gretna, La., was issued a misdemeanor summons for

PAGE 3

disturbing the peace by public in- fighting, Tabor said. toxication and resisting an officer.

Tabor said witnesses saw Scott Switzer is unaffiliated with the Morvant, 27, of 428 Cypress Street, University.

Raceland, La., atOfficers were tack another man. dispatched to the Neither party Veterinary School is affiliated with parking lot on a the University.

Log on to see the medical complaint Morvant was crime brief maps. where they discovarrested and taken ered Switizer shoutto the Public Safety ing at the subject of Building. He was the call, Tabor said. charged with disturbing the peace Switizer was obviously intoxi- through a fistic encounter. cated, Tabor said.

The victim was not charged.

Tabor said officers informed him he was under arrest and at- TAILGATERS URINATE tempted to handcuff him. Tabor BEHIND PUBLIC SAFETY said Switzer resisted being hand- BUILDING cuffed.

Kelly Simon, 34, of 40184 Switzer was transported to Cottonfield Ave., Gonzales, La., the Public Safety Building and re- and Herman Moody Jr., 34, of leased.

15654 Malvern Hill were arrested Saturday for urinating behind the TWO TAILGATERS BRAWL Public Safety Building.

BEFORE GAME Neither Simon nor Moody are Officers patrolling Nicholson affiliated with the University.

Extension around 6:15 p.m. on SatPolice responded to the call urday encountered two tailgaters around 7:15 p.m. and found both

lsureveille.com

suspects in the act, Tabor said.

The two offenders were arrested and released with misdemeanor summons.

STUDENT PICKS AT FOOD An East Baton Rouge Parish Sheriff’s deputy found Bennett Porciau, 21-year-old student of 455 Rue de la Place, near a concession stand in Tiger Stadium around 9 p.m. when Porciau was allegedly eating other students’ food while in line, Tabor said.

Porciau was banned from the game and escorted outside. Tabor said he returned five minutes later and argued with officers while kicking beer cans and yelling.

Porciau was arrested for disturbing the peace through intoxication and resisting arrest while officers tried to handcuff him, Tabor said.

Tabor said he was booked in the EBR Parish Prison.

Contact The Daily Reveille’s news staff at news@lsureveille.com

TECHNOLOGY

AT&T to increase capacity of cell phone service Technical problems result in text latency

By Mary Walker Baus Staff Writer

Call failed.

That is what Katelyn Org’s iPhone read constantly when she wandered from tailgate to tailgate by herself Saturday.

“It’s dangerous [to not be able to make calls] because there were so many people, and everyone was in gold,” said Org, undecided freshman.

With about 150,000 college football fans in and around Tiger Stadium on Saturday, cell phone service was backed up before, during and after the game.

But AT&T has plans to increase capacity of cell phone service during LSU football game days.

“Our goal with the enhancements is to be able to easily manage capacity, such as the unprecedented number of attendees at the Florida game,” Sue Sperry, AT&T Louisiana spokesperson, said in an e-mail to The Daily Reveille.

Before the end of this year, Sperry said AT&T will install 3G capacity to three existing cell sites on campus. Sperry said AT&T currently has 12 cell sites, both in and around the University’s campus.

“The new plan will allow calls to be rerouted to these sites, not just the sites at Tiger Stadium,” Sperry said. “This planned technology is our commitment to LSU and its dedicated alumni.”

Org said improving the system will make navigating on game days more safe and less stressful.

Amanda Schellhaas, history freshman, said she kept turning her phone on and off because it was “searching” for service all day. Schellhaas also said her text messages were delayed.

“Usually texting will go through, but that was taking so

long,” she said. “You had no communication.”

Sperry said texting uses less bandwidth and is the best way to keep in touch with people in an overwhelming crowd, as on game days. However, this past Saturday, technical difficulties made texting unreliable as well, she said.

“We had some equipment not

working properly,” Sperry said.

“That was a one time only thing where we had a latency in delivering [text] messages.”

Peter Davidson, director of Energy Services at the Office of Facility Services, said AT&T has seven cell sites directly on campus — at Kirby-Smith Hall, Middleton Library, the Life Sciences building,

KIM FOSTER / The Daily Reveille

Michael Lavespere, AT&T radio frequency performance engineer, explains how the different parts of cell phone towers work last March. AT&T will be adding a new system next year to boost cell phone capacity on campus.

Herget Hall, Patrick F. Taylor Hall Sperry said AT&T impleand two on the east side of Tiger mented the Cell On Wheels — or Stadium. He said COWs — in the Verizon Wireless parking lot by the also has cell sites stadium in order to on campus, but help cell phone sernot as many as vice during game AT&T. days. She said the “ W h a t COWs have been they’re going to used the past couple do ... is to take of seasons and have the two sites in helped boost capacSue Sperry the stadium and ity at games.

AT&T Louisiana spokesperson redirect one of For next year, them to improve coverage within Sperry said AT&T will install a the stadium itself,” Davidson said. new system on campus to increase Davidson said the work is capacity further and to spread scheduled for this Friday, Saturday capacity around to neighboring and Sunday. sites.

Davidson said he didn’t know “It’s like adding extra lanes to the exact revenue made from the a highway and widening each lane different cell sites on campus, but at the same time,” she said. it’s more than $20,000 a year. He said the Tiger Athletic Foundation gets revenue from the two cell sites Contact Mary Walker Baus at on the east side of Tiger Stadium. mwbaus@lsureveille.com

‘‘

‘It’s like adding ... lanes to a highway and widening each lane at the same time.’

PAGE 4

THE DAILY REVEILLE

WEDNESDAY, OCTOBER 14, 2009

TECHONOLOGY

New standards recommended for loud commercials Volume turned up to attract customers

By Mary Walker Baus Staff Writer

Wallace Collins doesn’t watch a lot of television, but he still notices how loud the volume is during the commercial breaks.

“It catches you off-guard,” said Collins, environmental engineering senior. “It’s annoying.”

The Advanced Television Systems Committee, an international non-profit organization that develops voluntary standards for digital television, will release recommendations to decrease the volume of commercials at its seminar on audio loudness in November, according to a Sept. 18 article on LiveScience’s Web site.

“Consumers find it annoying when audio levels vary when

changing channels and when Folse said the FCC and broadwatching a single channel,” ATSC’s casters are looking into the volume Web site states. “Dialogue — the issue. spoken word — has been identified “Suggestions include requiras the element that audiences typi- ing commercials be only as loud cally adjust their as the ‘average’ volume to.” not the ‘peak’ volATSC’s Web ‘You see ... proactive ume level of a prosite said achieving gram,” she said. a volume level to advertisements that Folse said match dialog is the advertisers make are more attention- their commercials goal.

“The Federal loud in order to atgetting.’

Communications tract consumer atLance Porter Commission ... retention. ceives complaints mass communication professor According to from consumers the article, the new each year [about commercial vol- recommendations will measure ume], but it does not currently reg- the loudness of television content ulate commercials,” Judith Folse, based on current scientific undermarketing associate professor, said standings of how human hearing in an e-mail to The Daily Reveille. works.

“However, it does limit the biggest “Shows and commercials sound wave — peak volume — for would be tagged with information broadcasting in general, so com- about their loudness that TVs and mercials cannot be any louder than audio receivers could use to counthe loudest point of the program.” teract the audio tricks that make

‘‘

MUSIC

Remixed songs more popular

By Emily Slack Entertainment Writer

Jason Derulo, one of the newest popular hip-hop music artists, has joined the ranks of those artists who can claim to hold a position on the Billboard Top 100 — but not through his own music.

“Hide and Seek,” by independent music artist Imogen Heap, took on a hip-hop flavor with Derulo’s “Watcha Say” remix, which is currently at No. 4 on the Top 100, remaining on the charts for the past seven weeks.

“Remixes are usually a mix of something old and recognizable with something new and popular,” said Baton Rouge DJ Otto Orellana, known as DJ Otto at the local venues he plays. “They bring people together on the dance floor.”

Remixes are typically made through computer software programs like Ableton Live, Orellana said.

Beatmapper, another program, matches beats from different songs to create a new remix, said Baton Rouge DJ Larry Dewitt. Though computer programs are prevalent in remixing, DJs are often still using older methods.

“A lot of DJs still use turntables when making remixes,” said Baton Rouge DJ Dax Roy. “If a DJ really wants to get his name out there, he should be making his own remixes.”

Remixes are becoming more popular because they take off of an

original idea, and most of the work is neering senior, said he doesn’t like already done, Dewremixes since they itt said. are created using an Popular artists older song, and they whose music has aren’t original. been remixed in the “When [repast year include mixes first became MGMT, M.I.A., popular] they were The Killers and One really, really good,” Republic. GrammyDewitt said. “But Dax Roy winning Kings of there are so many Leon is releasing a now that people Baton Rouge DJ remix version of its want to hear the platinum-selling aloriginals again.” bum “Only By Night,” later this year Shayne Kimble, communication which includes work from artists such disorders sophomore, said he notices as Justin Timberlake and Pharell. remixes in public venues.

“People don’t like to hear too “I notice [remixes being played] much of one thing for too long — especially when I go out with my remixes are popular because they al- friends,” Kimble said. ways feel like they’re changing and Contact Emily Slack at evolving,” Orelana said.

Donnie Quinn, electrical engieslack@lsureveille.com

‘‘

‘A lot of DJs still use turntables when making remixes.’

commercials jump out at us,” according to the LiveScience article.

Kim LeBlanc, University speech, language and hearing clinic audiology instructor, said if viewers have to raise their voices to continue a conversation, then the volume of the television is too loud.

LeBlanc said commercials are not loud enough to hurt hearing, but implementing these new recommendations would make listening to commercials more comfortable.

Lance Porter, mass communication professor, said because of technological inventions like TiVo, advertisers are trying all tactics to get consumer attention.

“There’s a desperation in reaching consumers,” Porter said.

“You see more proactive advertisements that are more attentiongetting. The volume could be part of that as well.”

Porter said the methods of cur-

rent advertising are dying because of technology.

“It’s bad for the industry,” he said. “The consumer is in control, and anytime you try to take back the control of the consumer, you’re decreasing the message you are trying to get across.”

Porter said loud commercials are not effective because they influence today’s consumers to change the channel, lower the sound or walk away. He said the idea to regulate the volume of commercials could change advertising for the better.

Sydney Rich, mechanical engineering sophomore, said she always changes the channels during commercials in order to avoid them. She said volume does not make an advertisement effective.

Contact Mary Walker Baus at mwbaus@lsureveille.com

THE DAILY REVEILLE

Sports

WEDNESDAY, OCTOBER 14, 2009

PAGE 5

Valuable Veterans

By Andy Schwehm Sports Writer

After a successful season in 2006, which included a 26-6 record, a Southeastern Conference Western Division crown and a trip to the NCAA Tournament, LSU volleyball coach Fran Flory had a blow dealt to her program when both her assistant coaches — John Blackwell and Craig Bere — left the team for family reasons and another coaching job, respectively.

“It was tough because that was probably one of the best staffs I had had here ever with those two,” Flory said. “My husband told me, ‘I don’t think you can replace this. This is the best staff you’ve ever had, and I don’t think you can do this again.’”

But Flory said she didn’t equal her former staff when she hired Jill Lytle Wilson and Steve Loeswick.

She did it better.

“Jill adds a different dynamic in terms of her loyalty to LSU and her passion for the purple and gold,” Flory said. “With Steve, there was just something about him. He’s a loyal person. Kids are going to look at him and want to play for him.”

VOLLEYBALL, see page 7

BASEBALL, see page 7

By Andy Schwehm Sports Writer

MAGGIE BOWLES / The Daily Reveille

Tigers begin fall practice in Alex Box With the middle of October drawing near, the sound of wooden bats across the country are becoming a distant memory as the MLB playoffs wane down to the four remaining teams.

But the departure of cracking wood is slowly starting to be replaced by the just-as-familiar pinging sound of the aluminum bats ‘This is the as fall practice time for began for the defending national the new champion LSU baseball team players to Tuesday afterearn their noon in a wet, muggy Alex Box role on the Stadium. team.’

Now that the celebratory Paul Mainieri trip to the White LSU coach House and parades around the city are completed, LSU coach Paul Mainieri’s squad is beginning to practice in anticipation of a seventh national championship.

Mainieri said the purpose of fall practice is twofold.

“We want to teach the kids to play fundamentally sound [baseball],” Mainieri said. “The second thing is we do an evaluation of our personnel to see how the pieces of the puzzle might fit together.”

Mainieri, the 2009 National Coach of the Year, welcomed back 17 players at the practice that were a part of the 2009 National Championship team, seven of which started at

Lytle Wilson, Loeswick use experience to coach

Assistant volleyball coaches Steve Loeswick, left, and Jill Lytle Wilson, right, watch the LSU vs. Nebraska game in the PMAC on Sept. 4. The Tigers lost to the Cornhuskers, 2-3.

BASEBALL

FOOTBALL

Miles mulls missed opportunities Penalties helped to stall sputtering offense

By David Helman Sports Writer

With several days to review and digest Saturday’s 13-3 loss to Florida, the main point LSU coach Les Miles kept returning to Tuesday was missed opportunities.

“Florida was certainly very talented and played very well and certainly deserved to win,” Miles said. “But we felt like we could play better.”

‘‘

The Tigers’ didn’t happen that offense was held way,” Miles said. to 162 total yards, The Gators’ converted just No. 1 defense 11 percent of its sacked sophothird downs and more quarterback held the ball for Jordan Jefferson just 23 minutes five times and and 30 seconds on prevented the Tia night when LSU gers from jumpwas held to its starting an offense Les Miles lowest point total fans have been since 2006. clamoring to see LSU football coach “I’d much production from. rather have a free“We were so swinging game that there were looking forward to the Florida successes on both sides of the game, in the second half, had we ball and victory was decided at MILES, see page 7 the whim of great fortune, but it

‘There were some really great ways to attack that team, and we never could get to those plays.’

MAGGIE BOWLES / The Daily Reveille

LSU coach Les Miles watches a play Sept. 10, during LSU’s loss to Florida in Tiger Stadium. Miles talked about missed opportunities at a press conference Tuesday.

PAGE 6

THE DAILY REVEILLE

Wednesday, october 14, 2009

FOOTBALL

Redemptorist offensive duo first 2011 class commitments Hill, Collins plan to help recruit others

By Michael Lambert Sports Contributor

Redemptorist High School junior running back Jeremy Hill ran behind the blocks of junior offensive lineman La’el Collins on his way to 1,048 yards and 13 touchdowns his sophomore season.

So when Collins chose to play for LSU, Hill followed the lead of his teammate and made his commitment to the Tigers.

The Redemptorist duo became the first two 2011 recruits to verbally commit to the Tigers when they pledged to LSU coach Les Miles on Sept. 28.

“We talked about it and said we should just do it and make it official,” Hill said. “We decided to go to campus that Monday and tell Coach Miles in his office. He was excited about us being the first two in the 2011 class.”

The Baton Rouge natives did not want to leave the Red Stick

photo courtesy of MARK SALTZ / The Advocate

Redemptorist offensive tackle and LSU verbal commit La’el Collins, left, blocks during the Wolves’ game against Washington-Marion on Oct. 2.

even though they had offers from the top schools in the country. They shared scholarship offers from many schools such as Tennessee, Nebraska and Stanford.

“We just got to the point where we said, ‘Why not LSU?’” Hill said.

“It’s everything we look for in a college.”

The early commitment from the two juniors represents a trend of early commitments in college football recruiting. Southeastern Conference rivals like Alabama, Tennessee and

Mississippi State also each have two prospects locked up for 2011.

“The kids don’t want to deal with all the stuff that comes with it,” said Sonny Shipp, Louisiana recruiting analyst for Scout.com. “They want to go ahead and focus on their senior season.”

Hill and Collins said they want to be the first of many recruits in the 2011 class. They plan to act as recruiters for LSU, similar to freshman quarterback Russell Shepard.

“The talent we have down here

for 2010 and 2011 is really loaded,” Collins said. “I just want to get some of those guys to LSU to help us compete for a national championship.”

Hill hopes to convince Patterson High School blue-chip running back Kenny Hilliard to join him in the backfield.

“He told me he wanted to commit but didn’t want to do it that early,” Hill said. “I never heard of having so much talent. The more talent you have, it takes the pressure off of you.”

Shipp said a Hill-Hilliard onetwo punch in the backfield compares to a current pair of Tiger senior running backs.

“You’re potentially looking at two components of a two-headed monster like Charles Scott and Keiland Williams,” Shipp said.

Shipp said Hill, a 6-foot-1-inch, 215-pound bruiser, shows some similarities to Scott.

“Hill’s a big guy that can run between the tackles,” Shipp said. “He can break some long runs, but he’s not a home run threat.”

Hill said his ability to catch the ball separates him from most strong running backs.

“I see myself as a power back, but I have great hands,” Hill said. “A lot of people don’t know I play a lot of receiver.”

Collins plays left tackle for the Wolves, but he said is willing to move positions for the Tigers.

“I want to be able to help my team in any situation,” Collins said.

“If I don’t play left tackle my freshman year, it’s OK. I’m not stuck on one position.”

Collins said he is more physical and gets off the ball quicker than most opposing defensive linemen.

“My motor is running no matter what,” Collins said. “That’s something the LSU coaches liked about me.”

Shipp said Collins’ adjustment to college may require work on technique.

“Like a lot of young lineman he needs to work on technique,” Shipp said. “They can get by without technique in high school because of their strength. That’s something he’ll work on between now and then.”

Contact Michael Lambert at mlambert@lsureveille.com

CROSS COUNTRY

Freshman Lipsey carving niche in unfamiliar sport Track athlete making transition

By Jonathan Schexnayder Sports Contributor

Coming out of high school, LSU freshman cross country runner Charlene Lipsey was heralded as one of the top-rated middle distance female runners in track and field.

Lipsey recorded the thirdfastest 800-meter outdoor time in the nation — a personal best of 2 minutes, 5.83 seconds — last year while at Hempstead High School in Hempstead, N.Y. It’s easy to see why Lipsey would spend much of her time and focus on the track when she came to LSU. But during the recruiting process, LSU cross country coach Mark Elliott entertained the notion of also making Lipsey a cross country athlete.

“My high school coach spoke to coach Elliott, and they both agreed it would be best if I ran cross country this year too,” Lipsey said.

Elliott said the strength of the LSU middle distance track

program is what drew Lipsey to Baton Rouge.

“She can help the cross country team be more successful,” Elliott said. “It’s part of her preparation in getting ready for the indoor and outdoor [track] season.”

For the most part, the transition has not been as seamless as initially thought for the Hempstead native. Dealing with the southern Louisiana heat and humidity has been her biggest challenge.

“Running cross country is extremely harder than what I expected,” Lipsey said. “I’m not used to practicing in the heat. So I get tired much quicker, and it’s hard for me to breathe sometimes.”

Lipsey, who only ran cross country one season in high school, said she is growing accustomed to her coach, teammates and surroundings in Baton Rouge.

Lipsey, an elementary education major, received some lessons of her own this season. Much of her adjusting came with the

assistance of fellow 800-meter runner and cross country senior teammate Kayann Thompson.

“She has had a very good transition,” Thompson said. “Most of the time, I just tell her to keep focused. She understands very well.”

Lipsey proved her worth in the Lady Tigers’ first meet of the cross country season. The freshman finished third individually for the Lady Tigers at the Crimson Classic in Tuscaloosa, Ala., with a 5K time of 19 minutes, 16.6 seconds – good enough for No. 34 overall.

In the LSU Invitational, Lipsey finished even higher in the standings. She crossed the finish line at No. 14 overall and second individually for the Lady Tigers despite clocking a 20 minute, 0.69 second-time “The 5K and the 800 [meters] is totally different,” Thompson said. “No matter what way I put it, the 5K is much, much tougher.”

Lipsey’s early contributions didn’t come as a surprise to Thompson.

“She works hard and has good endurance,” Thompson said.

“She’s very determined, and she is a good competitor.”

Lipsey said track will remain her first love, but for now she is focused on cross country.

She said she wants to help the cross country team have a strong

placement in its closing meets, which includes the Southeastern Conference Championships on Oct. 31.

“On the track, she will show her merit,” Elliott said. “Overall cross country-wise, she’s doing really well.”

Contact Jonathan Schexnayder at jschexnayder@lsureveille.com

Mellow Mushroom Team Trivia @ 8PM. Karaoke @ 10PM. 3-10PM $5 Bud and Bud Light Pitchers Plucker’s Wing Bar Monday: $14.99 All you can eat wings and $3 Plucker’s Lemonades Tuesday: $2.50 Mexican Beers and Margaritas Wednesday: Trivia at 8PM. $4 Mother Plucker Mugs Thursday: $15.99 All you can eat wings. $4 Mother Plucker Mugs. $3 Margaritas and Plucker’s Lemonades

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Saw

4:00-5:30 PM

Manship Show

1:00AM- 2:30AM Saw

Halloween (2007)

8:00- 9:30 PM

Friday the 13th The Shining

THE DAILY REVEILLE

WEDNESDAY, OCTOBER 14, 2009 VOLLEYBALL, from page 5 But it wasn’t easy.

Lytle Wilson was the more stubborn of the two to get to LSU, as it took Flory four tries to get her back to her alma mater.

A four-year starter at outside hitter from 1997-2000 for the purple and gold, Lytle Wilson, who even spent a season on the women’s tennis team in 2001, was one of Flory’s “fiercest competitors.”

“This last time that I had an opening, I said, ‘This is it, I’ll never call you again if you don’t take it now,’ Flory said. “When she interviewed, I asked her, ‘Why now and not before?’ She said, ‘I wasn’t ready. But I want to win a national championship. I want to help you get better.’”

Lytle Wilson said Flory had much to do with her decision not only to get back to LSU but to get into coaching, as the former LSU outside hitter was debating between going to law school and entering coaching.

“I considered following my

MILES, from page 5

got the offense going,” Miles said.

“There were some really great ways to attack that team, and we never could get to those plays.”

Miles said a chief reason the offense was unable to spread the ball around was its inability to keep itself in manageable situations.

“What happens is, there are series that put you behind in down and distance. It doesn’t allow you to feel the same about those carries,” he said. “Suddenly it’s second and five, no it’s second and 10, and then no, now it’s second and 15, or we step back in the pocket and it’s third and 18. So the opportunities to do the things we set out to do in the series were taken away from us by the situation.”

Miles also said the Tigers’ many long-yardage situations reflected negatively on an LSU offensive line which allowed Jefferson to be sacked 11 times in its past two games, although he added not every sack is the beleaguered unit’s fault.

“If we don’t have penalties that put us behind the chains, if we don’t get the very obvious passing situations ... then the offensive line doesn’t appear to reflect that poorly,” Miles said.

“Rather than spend the time in the

father into law, but I had a lot of discussions with Fran,” Lytle Wilson said. “I was appreciative of how she coached me and how she ran a program.”

While the relationship between Lytle Wilson and Flory had already been in place, Flory had never met Loeswick. She had only heard of him through the grapevine.

Loeswick’s path to Baton Rouge was a loopy one — a route that included growing up in the small town of North Tonawandain near Buffalo, N.Y., called to becoming starting setter for USC for four seasons to playing for a German Pro League team for a season before coming back to the states.

He eventually ended up as an assistant coach at Cornell, where he met his future wife, Jennifer, a coach for Albany at the time and a former outside hitter at Virginia Tech.

Loeswick would then move to be an assistant coach at Oklahoma under Santiago Restrepo from 20042006.

“After three years, not that I felt that I learned everything I needed to pocket looking to get out when [Jefferson] is hemmed in, throw it away.”

The Tigers begin fully preparing for Oct. 24’s Auburn game Thursday in hopes of repairing the offense.

AFTER FURTHER REVIEW Miles said LSU has submitted Florida’s lone touchdown play to the Southeastern Conference for review. Many fans have complained that Gator receiver Riley Cooper tugged on senior cornerback Chris Hawkins to gain position on an easy scoring pass.

“We sent that in,” Miles said.

“I’m savoring the opportunity to call in there, sometime tomorrow I guess. Maybe late tonight.”

Contact David Helman at dhelman@lsureveille.com

‘‘

‘Jill is my backbone.

She calls us her little munchkins ...

She will do anything to help you.’

Lauren Waclawczyk LSU sophomore libero

know, but it was time for a little bit of a change to see one more philosophy or a few more philosophies for how to run a program,” Loeswick said.

Coincidentally, LSU senior setter Sam Dabbs was recruited by Loeswick to play at Oklahoma during his stint as an assistant coach there.

Dabbs, a San Antonio native who chose Louisville but transferred to LSU after her sophomore season, later ran into Loeswick her sophomore season at Louisville when he interviewed for an assistant coaching job before taking the offer at LSU. It also happened that Bere

BASEBALL, from page 5

some point last season.

That list includes senior AllAmerican designated hitter/outfielder Blake Dean, who will be coming off left shoulder surgery during the offseason after being drafted in the 10th round of the 2009 MLB draft by the Twins.

Dean said he expects to be taking batting practice in the next few weeks.

“I needed to have that surgery done because we never knew what was fully wrong with it,” Dean said.

“For me to get it done and actually throw without any pain is key for me. It’s a slow process but it’s coming along.”

LSU also returns 10 pitchers that saw time on the mound last season, including junior right-hander Anthony Ranaudo, a 2009 thirdteam All-American who was No. 3 in the nation in strikeouts with 159.

PAGE 7

was the assistant coach to get the job at Louisville. “[Steve] was interviewing at Louisville, I left, then he got the job here,” Dabbs said. “That just made my decision that much easier when I found out that Steve was here at LSU.” Loeswick now works closely with Dabbs and fellow setter Brittney Johnson, along with reviewing film of opponents.

Lytle Wilson’s job in the gym is to work with the defensive specialists and outside hitters.

“Jill is my backbone,” said sophomore libero Lauren Waclawczyk. “She calls us her little munchkins … She will do anything to help you, and she’s stayed after practice numerous times to help me.”

Outside the gym, Lytle Wilson is also the recruiting coordinator for the Tigers, a job she said she loves.

Flory said Lytle Wilson is among the top five in the nation at her job.

“If you went and asked the big coaches who are the best recruiters in the country, Jill would be in the

top five on everyone’s list,” Flory said.

As for their futures as possible head coaches, Lytle Wilson was a little more hesitant to say anything more than she is happy with her “dream job.” But Loeswick was open to the possibility of one day becoming a head coach, although not anytime soon.

Flory and Dabbs both said Loeswick will one day make a great head coach. But Flory wants him to wait for the right opportunity to come up so he won’t end up at a “dead end” job. She also admitted she wants him to stick around at LSU for a while.

But Flory is certain of one thing for the time being.

“There is not one time I don’t value anything that comes out of Jill’s or Steve’s mouths,” Flory said.

“They are here for the right reasons, and I know they only want to get better.”

Sophomore closer Matty Ott, who broke the LSU single-season saves record last year with 16, is also on that list.

Along with the veterans will be the No. 3 recruiting class in the nation, according to the Collegiate Baseball magazine annual recruiting survey. Those 13 newcomers will include five players who were drafted in 2009.

“This is the time for the new players to earn their role on the team,” Mainieri said. “That role will fit into making our team the type of team that can compete to get us back to Omaha.”

The team will be without junior standout southpaw pitcher/outfielder Chad Jones for fall practices as he is with the football team as a starting safety.

“The Dreadlocks of Doom,” as he came to be known during the baseball team’s run to the title, provided solid relief out of the bullpen

for the Tigers last season. He had a 2.70 ERA in nine relief appearances, including 1 2/3 innings of hitless work in the Tigers’ 11-4 championship game victory against Texas.

“I think about baseball all the time,” Jones said. “But it’s football season right now, so I’m in football mode.”

Contact Andy Schwehm at aschwehm@lsureveille.com

Contact Andy Schwehm at aschwehm@lsureveille.com

THE DAILY REVEILLE

Opinion

PAGE 8

OUR VIEW

Wednesday, october 14, 2009

File for SG candidacy today; help improve student life Today is the final day for students to file as candidates for Student Government’s fall elections.

Interested students can run for spots in the senate or on the University court.

In addition to the 31 fall senate seats opening up as terms end, the senate currently has multiple vacant seats, which would otherwise be unavailable until the spring.

We urge any interested students

to file between 9 a.m. and 4:30 p.m. today at the south entrance of the Student Union near the Live Oak Lounge — and more importantly, for those elected to effectively serve their student body.

Unfortunately, SG probably did not publicize its filing period as well as it should have, especially taking the number of vacant seats into account.

This is a perfect microcosm of

the lack of efficiency many students attribute to SG. The best response those students have today is to get off the couch and register for the election.

But the job doesn’t stop with registering or being elected.

Former SG President Colorado Robertson and his administration gained a lot of acclaim from students for accomplishing anything at all.

But Robertson’s term shouldn’t

be the benchmark for future SG accomplishments — it should be the starting point.

The Robertson administration looked great because it was compared to its predecessors.

But now the SG officials already in office, as well as the students filing for the fall election, need to find ways to continue to build off and overshadow past administrations.

Those who feel they can effec-

tively serve their student body need to put forth the effort to do so.

The first step in that process ends today — don’t miss the boat.

SG and your student body need individuals willing to and capable of making a difference and helping improve student life.

Contact The Daily Reveille’s editorial board at editor@lsureveille.com

BURNS AFTER READING

Moore misidentifies problem in ‘Capitalism’ film Virtually everyone is familiar with the great white shark thanks to Stephen Spielberg’s epic horror film “Jaws.” But their loyal entourage — the pilot fish — doesn’t enjoy the same notoriety.

Fun fish fact: Pilot fish are those cool “mini-sharks” which often reside beneath sharks.

Believe it or not, these little stragglers have made their fair share of silver-screen cameos in “Shark Week” and “Finding Nemo.” But they often go unnoticed, living in the shadow of their more prominent sibling. In film, they call this the Billy Baldwin effect.

Sharks and pilot fish are essentially nature’s version of Bill

and Hillary Clinton: the two enjoy a mutually beneficial relationship, though they rarely acknowledge each other and presumably never engage in intercourse.

The arrangement is simple.

Pilot fish protect their host shark from parasites. In return, the host shark provides the pilot fish with tasty leftovers and top-notch protection from predators.

Though the two creatures are closely related, our perception of them is obviously very different.

Scream “Shark!” at the beach, you’ll incite a mutiny of Caddyshack proportions. Scream “Fish,” and a hundred little boys will rip their shirts off and flock towards you like loyal alter boys.

Now you know why Neverland Ranch had a customized aquarium.

The evolutionary secret today’s pilot fish hold is simple.

Without a shark, they’re just ordinary fish. No special privileges.

Nothing. But if they buddy Scott Burns up with Jaws, Columnist they can systematically use the king of the ocean’s sheer power to protect themselves.

This manipulative scheme is the basis for almost every

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THE DAILY REVEILLE Editorial Board NICHOLAS PERSAC JERIT ROSER ELLEN ZIELINSKI MATTHEW ALBRIGHT

Editor Managing Editor, Content Managing Editor, Production Opinion Editor

ERIC FREEMAN JR.

Columnist

MARK MACMURDO

Columnist

criminal institution: Mafia. Government. Pick your synonym.

But it’s also a fitting analogy for America’s true economic system — corporatism — where small minorities of businessmen align themselves with government to forcefully impose their own agenda.

This unholy alliances is the target of Michael Moore’s provocative new expose, “Capitalism: A Love Story.”

Throughout the film, Moore provides stirring footage depicting how Wall Street was able to ally with politicians and “buy off Washington” following the financial collapse of 2008.

Unfortunately, Moore’s slanted portrayals have always been plagued by a pesky albatross called “the truth.”

“Capitalism” is no exception.

In fact, it’s vintage Moore.

After misidentifying the root problems, Moore renders the same misdiagnosis as the Romans, French, Russians and hundreds of other self-destructed empires — blaming freedom and voluntarism for the problems caused by crony corporatism.

True capitalism — if the word still has any meaning — is simply a label for the peaceful, voluntary exchange of private property.

It’s the same system we used when we opened our first lemonade stand. When the neighbors’ kids made more money, we didn’t ally with the schoolyard bully and squeeze them out. We had to find new, creative ways to attract business.

But this system is irreversibly “evil,” according to Moore.

If only Moore dug a little deeper, he might have tapped into the real evil. But instead of reviling government fraud, he blames

an economic system which promotes peaceful, voluntary exchange and the legitimate pursuit of prosperity.

We don’t have to look far to see the effects of Moore’s socialist dystopia. Our three most regulated sectors — health care, education and the financial sector are sinking fast. And the rest of the ship is dangling on fiat lifesupport.

Moore’s ignorance would be laughable if so many people didn’t blindly accept his emotional lure.

Fortunately for Moore, critical thinking isn’t in the curriculum these days.

But anyone with a half-functioning brain should see the underlying problems aren’t merely “greed” or paranormal “animal spirits.” It’s a corrupt system of government which empowers fraud and preys on legitimate, voluntary competition.

Greed always exists. So blaming greed for economic meltdowns is like blaming gravity for plane crashes.

At least Moore’s right about one thing. There’s a shark lurking. And it senses our intellectual menstruation.

But it’s not “capitalism.”

And as long as we think it is, we’re doomed to repeat these mistakes.

The ship is sinking. Jaws is coming. And not even Chief Brody can save us now.

Scott Burns is a 20-year-old business and history junior from Baton Rouge. Follow him on Twitter @TDR_sburns.

Contact Scott Burns at sburns@lsureveille.com

EDITORIAL POLICIES & PROCEDURES

QUOTE OF THE DAY

The Daily Reveille (USPS 145-800) is written, edited and produced solely by students of Louisiana State University. The Daily Reveille is an independent entity within the Manship School of Mass Communication. Signed opinions are those of the author and do not necessarily represent the views of the editor, paper or University. Letters submitted for publication should be sent via e-mail to opinion@lsureveille.com or delivered to B-26 Hodges Hall. They must be 400 words or less. Letters must have a contact phone number so the opinion editor can verify the author. The phone number won’t be printed. The Daily Reveille reserves the right to edit letters and guest columns for space consideration without changing the original intent. The Daily Reveille also reserves the right to reject any letter without notification of the author.

Writers must include their full names and phone numbers. The Daily Reveille’s editor-in-chief, hired every semester by the Louisiana State University Media Board, has final authority on all editorial decisions.

“He who asks is a fool for five minutes, but he who does not ask remains a fool forever.”

Chinese proverb

THE DAILY REVEILLE

Wednesday, october 14, 2009

THE DEVIL’S ADVOCATE

Opinion

PAGE 9

Evolution, signaling behind health care debate Making the muddled, misshapen campaign of misinformation that is the health care “debate” even more confusing is the unacknowledged fact rhetoricians on both sides are secretly waging two simultaneous debates.

First, there’s the discussion of health care reform — changing poorly conceived policies that raise the cost of health care. Unfortunately, these debates are often derailed by an unannounced shift into the second type of health care debate — not reform but redistribution. Not a policy debate, but a moral one.

There’s something emotionally appealing about redistributive arguments.

Some can’t afford health care.

Sympathy compels us to help the unfortunate at the expense of the fortunate.

But it’s curious we only selectively apply sympathy and equality.

This summer Gregory Mankiw — a Harvard economist against redistributive taxes — published a paper facetiously favoring redistributive taxes on height.

If we tax the successful, why not tax those with traits often correlated with success? After demonstrating the efficiency gains of such a tax, he said “a moral and political philosophy is not like a smorgasbord, where you get to pick and choose the offerings you like ... It is more like your mother telling you to clean everything on your plate. If you are a Utilitarian redistributionist, the height tax is like that awful tasting vegetable your mother served up because it is good for you. No matter how hard you might wish it wasn’t there sitting on your plate, it just won’t go away.”

To take the point farther, if we’re going to redistribute economic outcomes, why not redistribute romantic outcomes and use force to bring affection to the loveless in America? Using force to redistribute affection might look like rape, but using force to redistribute resources looks like theft, and that doesn’t stop progressives from taking from those who contribute more.

This isn’t “gotcha philosophy” — this is a real question about the

way our sympathies lie.

George Mason University economist Robin Hanson provides a possible answer. In the same way “food isn’t about nutrition” and “clothes aren’t about comfort,” Hanson argues “politics isn’t about policy.”

We can humbly admit to having zero political influence.

Every vote counts, but evDaniel Morgan ery vote only Columnist counts for one, and the chances of an election being a tie without your one vote is negligible.

Perhaps you are interested in politics, not as a way to save the world, but as a way to signal to others your values, cultural affiliations and personality traits.

Perhaps we only show compassion for certain groups because we want to signal we are compassionate people.

Maybe it’s all about sex.

In a recent blog post, Hanson argued, “by sympathizing with creatures who suffer in ways that kids might suffer, people signal their parental nurturing instincts.”

Using politics to signal parental instincts makes evolutionary sense.

Publicly calling for a redistribution of money to help poor children get health care says, “I’ll sacrifice my interests to make sure our future children will be cared for in sickness,” and we can see people taking that strategy.

Calling for redistributions for “my short, ugly, fat, loveless children” isn’t a good evolutionary strategy. Perhaps that’s why it’s only facetiously done.

No wonder the debate on health care is so convoluted. Mankiw is playing a different game than the signal senders.

But even if that theory is false, equality is a lousy policy goal.

In the depths of the dark ages, humans were mostly equal. No one could fly airplanes, take antibiotics or stalk hotties on Facebook. The only difference between the richest

and the poorest was whether they lead or followed their neighbors into pointless wars and the age of the straw covering their bare earth floor.

If you’d rather live in this century than the 13th, then you’d rather have growth and progress than equality.

Instead of using violence to transfer what little we have from the fortunate to the unfortunate, let’s reform our laws until the fineries of modern life are commonplace and the rich get even cooler toys.

And as a side bonus, focusing on reform over redistribution will make you sound intelligent, ambitious and productive like an excellent parent.

May the opposite gender clamor for your reproductive bits.

Daniel Morgan is a 21-year-old economics senior from Baton Rouge. Follow him on Twitter @TDR_dmorgan.

Contact Daniel Morgan at dmorgan@lsureveille.com

NIETZSCHE IS DEAD

Get yourself vaccinated: Nobody wants your flu Flu season is an especially interesting time for college students.

Like some kind of twisted quasi-holiday, classes suddenly drop to half-strength. Huge auditoriums are suddenly silent, interrupted only by the drone of professors and the occasional cough echoing through the open chambers.

Sometimes even professors come down with the flu, and classes get canceled for a week.

As much fun as flu season is for the hale, symptom-free students who get a few canceled classes and relaxed lecture sessions, it can be easy to forget how big — and dangerous — a problem flu season is.

The dangers of the flu are obvious. Any serious student fears missing class, and a solid attack by influenza can and does routinely put students out for days or even weeks.

And, because there will always be those strong-willed souls that shoulder their backpacks and head to class even while hacking up their lungs, whole classes of students are put at risk. The cramped quarters, tiny desks and long, narrow rows of lecture halls and classrooms provide a petri dish for sickness to spread.

And, in case you haven’t heard, flu-juice from coughing and sneezing can stay on surfaces active and ready to infect for hours at a time.

Forget doorknobs ­— try not to think about desk how many people have sat over the desk or table at which you’re sitting, coughing and sneezing their germs all over it.

Sorry.

The proper solution isn’t, as comforting as it may be, to carry

wipes and hand sanitizer in a holster.

It’s a lot less complicated than that. Students need to get vaccinated.

A lot of people (especially students) tend to shy away from getting vaccines. The arguments they dig up to discourage Matthew the process are Albright Opinion Editor weak at best.

First, the vaccine is dangerous. Widespread rumors about the release of the new swine flu vaccination have proclaimed that the process was rushed, and that the medicine is a cocktail of dangerous chemicals that cause more harm than good.

The truth — it isn’t dangerous at all.

The swine flu vaccination is merely a slightly modified variation of the exhaustively tested, widely used shot for the regular flu. Neither of the shots have displayed negative effects in any meaningfully large segment of the population. Instead, they do exclusively what they were designed to do — keep people from getting sick.

The second rationalization for leaving yourself unprotected is one we’ve all heard before. “I’ve got a great immune system. Getting a vaccine will just cost me money and time — it’s not worth the effort.”

This argument makes two points, and they are both equally invalid.

First, unless you’re a genetic experiment or a mutant, nobody has a perfect immune system. Just like a highly-trained soldier or a veteran police officer never refuses a bulletproof vest, even a “good” immune system should never be denied the chance to get a little extra boost.

This argument might make a little more sense if it’s corollary — the benefits of vaccines aren’t worth the cost and time of obtaining them — weren’t completely bogus.

University students certainly

can’t claim that shots are too expensive or too inconvenient. The Student Health Center, right here on campus, will be offering flu shots for $10 and a student ID. Yes, college students are poor and need to save money, but $10 is hardly going to break anybody’s budget. Yes college students are busy with class, but 15 minutes will hardly put anybody in a huge bind.

If you’re too stubborn to spend minimal effort to protect yourself, at least put in that effort to protect your

peers. The flu spreads faster on campus than rumors on Sorority Row, and none of us want to miss a week of class because some lazy fool decided our health wasn’t worth $10.

Matthew Albright is a 20-year-old mass communication junior from Baton Rouge. Follow him on Twitter @TDR_malbright.

Contact Matthew Albright at malbright@lsureveille.com

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PAGE 10

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WEDNESDAY, OCTOBER 14, 2009 MERCHANDISE, from page 1

products have brought in.

The University receives a 10 percent royalty rate on the wholesale price — the price paid to a manufacturer by a store to sell a product — of all licensed merchandise, Hommel said.

“If a company sells a product for $10 to a store, LSU gets 10 percent, or $1,” he said.

Those products are then marked up to retail price and sold to consumers, which means the amount actually made by retailers is much more than the $29.1 million made by the University.

The University had its highest single-year licensing income in the 2007-08 fiscal year, when the Tigers won the BCS National Championship, raking in $5,301,735 in royalties — a 76 percent jump from the year before. In 2008-09, royalties decreased slightly, totaling $5,120,047.

“Last year, as the season went along, there was less buying,” said Mark Ewing, senior associate

THE DAILY REVEILLE athletic director over business. “The excitement wasn’t there.”

Royalty income is divided in half between the University’s general fund and the Athletic Department, Hommel said.

“Since we split it 50/50, the University benefits as much as [the Athletic Department],” Ewing said.

“It helps the University because it’s money they weren’t expecting. It’s like a windfall — you can’t budget it exactly because you don’t know what the numbers will be.”

The LSU SportShop, a gift center located next to Mike the Tiger’s habitat, also boosts the Athletic Department’s merchandising revenue.

After paying overhead costs and royalty fees — some of which comes back to athletics — the Athletic Department keeps 100 percent of the profits on SportShop sales, Ewing said.

“We count on [the SportShop] being a significant money maker for us,” said Herb Vincent, associate vice chancellor of athletics. “We wouldn’t operate it unless it would bring in significant revenue.”

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And it has. Ewing said the Sport- LSU trademarks on a product, inforShop’s sales totaled $115,000 in July mation must be submitted to CLC, and $128,000 in August. With the including the company’s background start of football season in September, and details about the potential product. That information is passed to the sales spiked to $251,000.

Vincent said the Athletic De- University, where a decision is made partment’s money received from about whether the product is approroyalty fees and SportShop profits priate to bear an LSU trademark.

Standard rules goes back into athexist that eliminate letic programs. a product from “It goes into consideration. For the general fund of example, jerseys the Athletic Departbearing players’ ment, as do ticket names are not prosales and radio and duced. Poker chips television money, are also not liand the budget deHerb Vincent censed because the termines how that’s associate vice chancellor University does spent,” Vincent said. of athletics not endorse gam“It’s used for things bling, Hommel said. like salaries, operations and travel.”

The biggest concern is usuWith official licensed University products doing such big business, ally whether a design is appropriate, licensing guidelines are strict and Hommel said. He said he has turned strongly enforced, said Tyler Stin- down various ideas he felt would nett, university services representa- give the LSU trademarks a negative image. tive for CLC. “There was a pseudo-hat that “Brand protection is the backbone of any licensing program, and was actually a jockstrap with a vithat is definitely the case for LSU,” sor on it that said ‘LSU Supporter,’” Hommel said. “We chose not to liStinnett said.

University logos and trade- cense that one.”

Other rejected ideas include a marks are federally registered, which means manufacturers must maintain pile of faux feces in a box that read a license to use them on any products “Tiger Peaux” and a toilet that played the fight song when it was flushed. they create.

Another part of brand protection Use of the letters “LSU” requires a license, whether they appear is combating unlicensed merchanin the signature “Geaux” font or any dise. CLC employs three attorneys other typeface. Terms commonly as- to work with universities in fighting sociated with the University, includ- illegal products. “[The attorneys] help manage ing “Geaux Tigers,” “Tiger Bait” and “Bayou Bengals” are also registered, our cease and desist program, auditing program and trademark enforceHommel said.

The University has worked with ment in general,” Stinnett said.

Both CLC and LSU Trademark CLC since 1991 to keep the licensLicensing send out teams to check ing process efficient, Stinnett said.

When a merchant seeks to use products for appropriate tags and

holograms indicating a merchandising license. Hommel estimated 1,000 to 1,500 pieces of unlicensed merchandise are confiscated each year.

Merchandisers who violate licensing regulations pay a fine — typically $500 for apparel and $250 for non-apparel items. Hommel said those fines may vary depending on the “egregiousness of infringement,” but the Trademark Licensing office tries to be consistent.

The University filed a lawsuit in 2004 against Smack Apparel, a company producing merchandise with clear associations to LSU, like the school colors and game scores, but without using officially trademarked logos.

Hommel said the important outcome of that case was the declaration that colors can be an “identifier” of the University, but there must be a “plus one,” or another identifier, to require a license.

That is why Budweiser’s purple and gold “fan cans” were legal, Hommel said.

“The cans were our colors, but that’s all,” he said. “We don’t own purple and gold. We won’t make the Lakers or Minnesota Vikings stop using it.”

Vincent said the most important thing is the good it does for the University, both financially and otherwise.

“People buy merchandise and travel to all parts of the country with LSU hats and shirts, and it’s good for the Athletic Department and great for the University,” he said. “More revenue means more positive exposure.”

surroundings, and hopefully people will become more aware of how they are affecting their environment,” Smith said.

Smith said the drive’s ultimate goal is to decrease the tons

of material the University wastes on a daily basis.

‘‘

‘It’s good for the Athletic Department and great for the University.’

CHIPS, from page 1 “The biggest way [this contributes to sustainability] would be it make students think about their impact on their

Contact Ryan Buxton at rbuxton@lsureveille.com

Contact Xerxes A. Wilson at xwilson@lsureveille.com

Wednesday, october 14, 2009

THE DAILY REVEILLE

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