UNIVERSITY OF SOUTH CAROLINA
WEDNESDAY, APRIL 15, 2015
VOL. 116, NO. 124 • SINCE 1908
Fit for Rivals
Alt. rock group opens New Brookland Tavern | Page 5
Coca-Cola executives claim award at USC Kevin Smarr @KEVINSMARR93
Executives from the Coca-Cola Company came to USC Tuesday t o a c c e p t t h e 1 2t h a n nua l Cock y awa rd. The Cocky award is given out e ver y y e a r b y t he Super Bowl Commercial class for what they think is t he best Super Bowl commercial of that year. The class judges t he commercials on three c a t e g o r i e s : L i k a b i l i t y, persuasiveness a nd bra nd identity. The commercial that receives the highest total score wins the Cocky award. This year’s winning commercial was t it led “Dow n load H appi ne ss.” T he commercial also included t he hashtag
#MakeItHappy. T he ceremony f i r st st a r ted out w it h a n appearance from Cocky to hand out the awards to the Coca-Cola executives. Coke then showed a PowerPoint of all of the research and planning that goes into making a Super Bowl commercial. The Coke executives started out by showing their favorite Super Bowl commercials that they were a part of. These commercials included Grand Theft Auto, polar bears and “America the Beautiful.” The presentation stated that Coke has always aimed to stand out in their commercials and make a cultural difference. This commercial had that same intent. The Coke team fi rst started their research for this year’s Super Bowl commercial in April 2014. Coke said they wanted to use teens as the subject because they are “the life blood of Coca-Cola.” Coke then did research about what impacted teens every day. They came up with the World Wide Web. SEECOKEPAGE3
Bill Press visits USC campus for first time Kevin Smarr @KEVINSMARR93
Bill Press visited campus Tu e s d a y a n d a d d r e s s e d the public and students by invitation of political science professor Don Fowler. Press is most known for h is radio show, t he “Bill Press Show.” He has won mu lt iple E m my Awa rd s. This was Press’ first time at the University of South Carolina. He f i r s t o p e n e d w it h w it t y remark s about Washington and a few jokes about C ong re s s a nd t he president. He commended the president for his recent policy work with Cuba and Iran. Press t hen sh if ted to a serious note and talked ab out p ol it ic s a nd t hei r policies. He talked about how Republicans had too many candidates running for president a nd t he Democ r at s d id not have enough people running. The f irst Republ ica n debate “would be a zoo,” according to Press, with 19 candidates trying to get to the presidency. He moved onto Hillar y
Jeffrey Davis / THE DAILY GAMECOCK
Sophomore pitcher Wil Crowe began the season 3-1 before losing three straight contests in SEC conference play.
Crowe to undergo season-ending elbow surgery Madison MacDonald / THE DAILY GAMECOCK
Bill Press of the “Bill Press Show” talks with students about politics, the media and the 2016 election. Clinton r u n ning for president in 2016. He stated that Clinton was the exact same as she was in 2008, with the only difference was that the one person who did not believe in her is now president. He hoped t hat Clinton would not go uncontested until Oct. 8 for fears that
it will make Clinton rusty a nd u np r e p a re d f or t he race against the Republican candidate. Press said that the 2016 race is shapi ng up to be anot her Bush vs. Clinton race. “Is our gene pool really SEEPRESSPAGE3
Brennan Doherty @BRENNAN_DOHERTY
T he S out h C a r ol i n a baseball program announced Tuesday that sophomore pitcher Wil Crowe w ill m iss t he rem a i nder of t he 2015 season due to a torn UCL to his right elbow, an MRI revealed. A surgery date has not been set for Crowe. Crowe, a Sev ier v il le, Tennessee native, has been
t he G amecock s’ Fr iday night starting pitcher for most of the season, and his three wins are tied for the third-most on the team. C rowe enjoyed ea rly success but had struggled recently, posting an 11.77 E R A i n t he l a s t t h re e outings. T he 6 -f o ot-2-i nc h , 240-pound right-hander surrendered seven earned r u n s o v e r 4.1 i n n i n g s SEECROWEPAGE3
Sexual Trauma Services holds walk Kevin Smarr @KEVINSMARR93
The annual Walk a Mile In Her Shoes will take place Wednesday on the Statehouse grounds. The walk will begin at 6:30 p.m. For the sixth year, the event is put on by the Sexual Trauma Services of t he M id la nd s (S T SM ), a n organization that “advocates for and supports survivors of sexual assault and abuse in Richland, Lexington, Newberry and Sumter counties.”
The wa l k w il l st ar t at t he Statehouse, cont inue dow n Main Street and end back at t he Statehouse. The walk totals to threefourths of a mile. STSM encourages people to cheer on those who are walking the route. The walk is not just for men but for women and children with no age limit. Heels will not be provided, so participants are encouraged to bring their own. Walk a Mile is held annually to
raise awareness for sexual assault and abuse victims. T he e ve nt a l s o s how s s e x u a l assault survivors that the Columbia community and USC are standing with them to bring sexual assault to an end. The event is also held to help raise money for STSM. An after party will be held at Tin Roof. All drinks and food specials will benefit STSM. The mont h of Apr il is Sex ual Assault Awareness Month. STSM
will be holding a number of events during April and the beginning of May. S T SM w i l l hold t hei r a n nua l Denim Day on Wednesday, April 29 to help raise awareness about rape and sexual assault. STSM will also hold t heir 11t h an nual golf tournament on Monday, May 18 at the Golden Hills Golf and County Club in Lexington.