UNIVERSITY OF SOUTH CAROLINA
VOL. 116, NO. 80 • SINCE 1908
MONDAY, FEBRUARY 2, 2015
For some, hip-hop is a way of life, see Page 4
SWYPE
‘Ad’-ing it all up: class votes on commercials
Bounced back David Roberts @DAVIDJAYROBERTS
A
stumbling South Carolina team pitted against a Georgia team that was without its top scorer and rebounder Saturday afternoon produced a perfect storm for t he Gamecocks to win their second conference game, 67-50. T he G a mecock s (11-9, 2- 6 SEC), losers of four straight, held the Bulldogs to 22 percent from the t he f ield, which is t he lowe st of fen sive out put by Georgia this season. G e o r g i a’s s e n i o r f o r w a r d Marcus Thornton was forced to sit Saturday’s contest out after sustaining a concussion Tu e s d a y n i g h t a g a i n s t Vanderbilt. “I feel bad for Mark ( Fox). They ’ve got a real good basketball team,” head coach Frank Martin said. “Marcus Thornton, you could argue, is the most productive big guy in the league. Losing someone like that is not easy to do.” South Carolina sparked a 10-0 run after Georgia sank a pair of three-pointers early in the fi rst half of play. The Gamecocks’ offense was as efficient as it has been all season, posting 13 assists and allowing four players to reach the doubledigit point plateau. Ju n i o r f o r w a r d L a i m o n a s Chat kev icius led Sout h Carolina’s of fensive out put w it h 12 p oi nt s , fol lowed by sophomore g uard Duane Notice who had 11 points and senior guard Ty Johnson and sophomore g uard Sindarius Thornwell who each finished with 10 points.
Madeleine Collins @MADDY_COLLINS37
Sout h Carolina outscored Georgia 8- 0 in fast break points in the fi rst half and led by as many as 15 before the break. The Gamecocks s u st a i ned a double digit lead for all but 163 s e c o nd s of t he second half. Junior forward Michael Carrera f i n i s he d w it h e ig ht points but was once again a presence on the boards. Carrera pulled dow n a team-high nine rebounds and now has at least eight rebounds in five of his last six games. Martin applauded Carrera’s effort in his latest m at c hu p a f t e r the game, noting t hat t he ju nior from Barcelona, Ve ne z u e l a of fers cer tain intangibles that the team needs. “You need that t o u g h n e s s ,” M a r t i n s a id. “ He grabbed s o m e big boy rebounds today. He d Kamila Melko / THE DAILY GAMECOCK g r a b b e d Sindarius Thornwell and his Gamecock teammates earned some man their second SEC win with a 67-50 victory over Georgia. rebou nds reminding his forward to stay today. You need that edge, you need that focused on the game, calling his energ y a “double-edged energy, that enthusiasm.” But Martin also fi nds himself SEEBASKETBALLPAGE8
On Super Bowl Sunday, 100 students’ voices swelled as they ate, laughed and waited for the big game to begin. But they weren’t in a bar, dorm or apartment. “This is awesome,” said Alex Grant, a thirdyear broadcast journalism st udent. “We’re sitting on the set of the WIS news station to watch the Super Bowl.” As a part of the Super Bowl of Advertising class offered by the College of Journalism and Mass Communications, students watch t he g a me a nd pay close at tent ion to t he commercials, rating each based on likability, persuasiveness and brand identity. The students were set up at fold out tables on the f loor of the WIS-TV newsroom. Bonnie Drewniany and Glenda Alvarado, professors at USC’s School of Jou r nal ism a nd Mass Communications, sat at the news desk in referee uniforms, ready to delegate the Super Bowl Ad Poll. Students voted for their favorite ads with iClickers, and seven large TVs were mounted throughout the room, so everyone had a clear view of the game. Drew n ia ny teache s t he Super Bowl of Advertising class now, but she has recorded the big game in order to show the commercials to her students since the late 1980s. Her class looks at ways different groups are portrayed in advertising, different commercials’ strategies and the evolution of creative tactics. “T he cou r se ex plores how Super Bowl commercials ref lect our society,” Drewniany said. W hile analyzing t he commercials gives students a look into the past, the class gathers for the Super Bowl for another reason: to select the No. 1 advertisement, the recipient of the Cocky Award. The Cocky Award has been given out since 2004, one year after the class fi rst began. As a recipient of the Cocky Award, the advertising team of the winning commercial is invited to USC to share how they went about creating SEESUPERBOWLPAGE3
James Myers II / THE DAILY GAMECOCK
The students’ votes will be used to determine the Cocky Award, which honors the best commercial.
Gamecock of the Week:
JaVakeiu Duckett Lauren Shirley @SURELYLAUREN
The library is a constant in ever y college st udent’s — it’s a place for students to cram for exams and pull all-nighters. But for JaVakeiu Ducket t, t hird-year early childhood education student, it’s also the place she calls work. As a student worker at the Circulation Desk, Duckett works four days a week at Thomas Cooper, work ing shifts that can last anywhere from three to six hours. She has been working at Thomas
Cooper since her freshman year in 2012. “A majority of my life is in here,” she said. “Class, eat, study, work, sleep, repeat.” The librar y is t he ideal place for Duckett to work because it put s her i n a n environment in which she can both work and get her studying done. “After 5 p.m., we can do our homework at t he ex it gate, so as long as I’m not working in the morning, I’m fi ne,” she said. “And we can do our work at the desk as long as we’re not busy.”
But D uc ket t ’s f avor ite part of the job comes at the end of the semester, when the Circulation Desk staff throws an end-of-semester party. Everybody, even the super v isors, brings food, and the students and staff celebrate gett ing t hrough a not her s e me s t er at t he library. T he C i r c u l at ion D e s k team gets along pretty well, and she enjoys hanging out with her co-workers and the supervisors at work. But not all of her job is just behind the desk.
Lauren Shirley / THE DAILY GAMECOCK
Duckett spends her days checking out books and checking up on students as a Circulation desk worker at Thomas Cooper LIbrary. “My least favorite part, I would have to say, is roving,” Duckett said. “You have to walk around and check to
make sure no one is doing anything creepy.” SEELIBRARYPAGE3