The Daily Gamecock 2/3/14

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dailygamecock.com UNIVERSITY OF SOUTH CAROLINA

VOL. 114, NO. 15 • SINCE 1908

MONDAY, FEBRUARY 3, 2014

SG elections: Meet your candidates Student Government elections will take place on Feb. 18 and 19 on Self Service Carolina, and students will elect new executive officers and several new student senators. Seven candidates have been confirmed for the three executive offices: three for president, two for vice president and two for treasurer. If needed, a runoff election will take place on Feb. 25 and 26; new officers will be inducted March 19.

President Jameson Broggi

Lindsay Richardson

Chris Sumpter

Third-year political science student Former intern for U.S. Sen. Jim DeMint and Sen. Tim Scott, both Republicans of South Carolina. Master of ceremonies, Campus Crusade for Christ Resident mentor in Harper/Elliott

Third-year political science, management and marketing student President pro tempore, student senate University ambassador Resident mentor in Carolina Women’s Community EMPOWER diversity peer educator

T h i rd -ye a r c r i m i n a l j u s ti c e a n d economics student Vice presidential coordinator of senate outreach Former USC Sumter student body president Former student senator President, Young Americans for Liberty Page, South Carolina Senate Owner, Sumpter Farms

—Compiled by Amanda Coyne

Vice President

Treasurer

Donnie Iorio

David Leggett

Ryan Harman

Natalie Hageman

Third-year management science and marketing student Chief justice, Constitutional Council (currently on leave of absence due to campaign) National president, Phi Beta Lambda business fraternity Founder, USC for Babies R e s i d e nt m e nto r, Wo o d row College

Second-year economics and political science student Historian, Student Government Member, Carolina Judicial Council Intern, South Carolina Senate Judiciary Committee Former president, Gamecock Club Swimming

Third-year business economics student Former vice president of internal affairs, Carolina Productions Former treasurer, BGLSA Former comptroller, Student Government Capstone Fellow

Second-year business student Senate finance committee chair, student senate Supplemental instructor, MATH 122 (Calculus for Business and Social Sciences) South Campus liaison, Residence Hall Association Fo r m e r pre sid e nt, Ca ro lina W o m e n ’s C o m m u n i t y h a l l government

Students vote for Cheerios ad in Super Bowl class Cereal commercial takes annual Cocky Award Natalie Pita

NEWS@DAILYGAMECOCK.COM

Michael Duggan / THE DAILY GAMECOCK

Students from 19 campuses came to USC for the Student Leadership and Diversity Conference on Saturday.

Conference speakers inspire USC hosts more than 500 students for leadership workshops, talks Natalie Pita

NEWS@DAILYGAMECOCK.COM

USC hosted students from 19 campuses across the South on Saturday for the 28th Annual Student Leadership and Diversit y Conference, themed “Find Your Fit: Unlock Your Future.” “We are excited that many years ago that we had the foresight to start a conference of this type to give individuals a one-day opportunity to come and hear some wonderful workshops,” said Jerry Brewer, associate vice president for student affairs. “We’ve got a lot of insight to share with you, and we hope we’ll make you think a little bit different.” A grand total of 509 students came from South Carolina, North Carolina, Virginia and Georgia to attend three different workshop sessions and hear two keynote speakers during the conference. “You’ve got 500 different people here,” Brewer said. “Believe it or not, everyone looks at things a little bit different; they have a little bit different perspective, a little bit different takeaway.” Brian Bordainick, who was recently named one of Forbes Magazine’s “Top 30 Under 30,” started off the morning by encouraging students to reach their own potential. Bordainick is recognized as one of New Orleans’ highest-achieving young entrepreneurs after he created 9th Ward Field

of Dreams, an organization that built a football stadium for a New Orleans high school. The 27-year-old said that everything he did started out as a failure, even though he is now the chief executive of Dinner Lab, a company that pairs little-known chefs with diners looking for a unique experiences. The company was recently valued at $55 million although it began less than two years ago. “Just move as fast as possible, and dest roy everything in your path,” he said. “I think that’s the only way you’re going to do something special or magical.” Bordainick said he likes to speak to college students because they still have the idea that they can accomplish anything. The second keynote speaker, Julie Beck, aimed to inspire students to follow their dreams. Beck traveled to all 50 states before she was 30 and all seven continents by 40, and her adventures have now taken her to 77 countries. She encou raged t he audience to challenge themselves, meet new people and try new things. “A ll t he people in t he world f it into t hree categories,” Brewer said. “There’s people who don’t have any idea anything is happening. There’s people who watch things happen. A nd there’s people who make things happen.” DG

General Mills brought back Gracie and her interracial parents f rom last year’s Super Bowl commercial during the first unscheduled timeout of Sunday’s game. According to Bonnie Drewniany’s Super Bowl of Advertising class, General Mills was doing something right when they created the commercial. The students voted it this year’s best ad, making its creators the winner of the annual Cocky Award. In the ad, a father uses Cheerios to explain to his daughter that she would soon have a baby brother, and the girl responds by suggesting they also add a puppy to the family. The students in Drewniany’s class were focused on the commercials during the big game , w hile most people focused on the game, spent time with friends or gorged on food. The group of more than 100 students gathered in the Carolina Coliseum to watch the game together and rate each commercial based on its likability, persuasiveness, brand identity and whether or not they’d seen it before. “What it comes down to for me is, ‘Am I intrigued by it the whole time?’” fourth-year business student Louis Howell said. “That’s the one I’m going to give the best score to. If there’s more than one that does that for me, I’ll give it to the one that sets above the rest.” The class stopped after every commercial to rate it, and during the game, they skipped past the lag time in between plays. Even so, the students typically finish the game an hour and a half behind the rest of the world. While preparing for the event, students practiced rating ads in class and analyzed what made previous winners of the Cocky Award so successful. They also researched t he b eh i nd-t he - s cene s a sp ec t s of t he commercials. “I’ve gained an appreciation of how much goes into making that million-dollar ad,” fourth-year advertising student Shannon White said. Drew niany said she hopes t hat i nve st ig at i ng t he pro ce s s b eh i nd t he commercials has taught her students “never to look at an ad the same way.”

DG


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