SDSU Student Media Kit 23-24

WHO WE ARE:

The Daily Aztec is San Diego State University’s independent student newspaper, serving a student population of almost 35,000 and a faculty and staff population of more than 4,000. The Daily Aztec strives to be a resource for all members of the San Diego community, providing news, entertainment, information and any advice they need to make their experience at SDSU the best it can be.

KCR is an internet-based radio station run by students at San Diego State University that provides music, sports and talk programs for the SDSU community. KCR covers music, news and sports via live broadcasts and podcasts. KCR is your source for entertainment streaming.

A.S. SDSU is a unifying and empowering student-directed organization dedicated to serving and involving students at SDSU by enhancing the college experience that leads to a higher quality of life for the present and future.

WHY ADVERTISE WITH SDSU STUDENT MEDIA

SDSU is the oldest and largest university in San Diego and the third largest in California.

Top 30 universities nationwide for ethnic diversity, according to a US News and World Report.

Division 1 athletics, over 300 student organizations, and more than 175 unique degree programs.

CONTACT INFO & SOCIAL MEDIA

advertising@thedailyaztec.com

@thedailyaztec | @kcrcollegeradio

@thedailyaztec | @kcrcollegeradio

@thedailyaztec | @kcrcollegeradio

@TheDailyAztec | @KCRCollegeRadio

Over half the student population is 21+.

Over 90,000 applicants each year.

Over 300,000 SDSU alumni around the globe.

DAILY AZTEC PRINT ADVERTISING

The Daily Aztec print edition is our most effective student media advertising avenue. An ad in the paper is impossible to miss, and while there are many other advertising avenues, print has the greatest chance of grabbing a potential customer. We distribute 2,000 copies around campus and the college area, with an average 80% pick-up rate.

DAILY AZTEC DIGITAL ADVERTISING

The Daily Aztec’s website is the best choice if you want to get your advertisement in front of the most people on campus. There are 40,000+ visitors every month to thedailyaztec.com and new content is published multiple times a week. Your ad will be featured in full color and be featured on both the homepage and individual stories.

College Media Source Mobile App Medium Rectangle:

Consider bundling your digital advertisement with an ad on our College Media Source app. Subscribers receive a notification every time an article is posted.

DAILY AZTEC SPECIALITY ADVERTISING

We have numerous additional options for print, digital, and multimedia advertisements. Consider our newsletter, social media, or live broadcast to have your ad received by our audience.

PRINT

These print options are available as full color only.

Front Page Banner: $500 | 10” x 2”

Back Page: $1200 | 10” x 15.625”

Sponsorship: $1750

Eight Page Banner - Front Page (10”x2”)

Full Page - Back Page (10”x15.625”)

Quarter Page Vertical (4.9”x8”)

DIGITAL

Newsletter - $100 per newsletter

Weekly

2,500+ Email Recipients

Social Media - $100 for one post / $200 for three posts

Inserts:

Inserts are to be placed inside the paper’s centerfold

Maximum Size: 8.5”x11” (folded)

Minimum Size: 4.5”x6”

Must be delivered to printer 10 days in advance of delivery

Contact your Account Executive to discuss pricing

Twitter/X posts, Instagram stories, Facebook stories and Facebook posts

Can be one platform or accross platforms

10,000+ Twitter/X followers | 7,500 Facebook followers | 4,700+ Instagram followers

Branded content - $250 per article, 3-year contract

To be written by the client and housed under the “Sponsored” section of thedialyaztec.com

Content and click-through links must be approved

MULTIMEDIA

Video Ad - $100 per 15-second spot / $200 per 30-second spot

To be edited into the Daily Aztec Broadcast Ad must be provided by client

On-Air Mention - $200

On-air mention (30 seconds) within Broadcast

Script to be provided or approved by client

Live Sponsorship - $500

On-air mention (30 seconds) within Broadcast and additional acknowledgement at end of Broadcast

Script to be provided by or approved by client

Promo code link in episode description

Client logo in the bottom right-hand corner of broadcast

KCR ADVERTISING

KCR College Radio reaches an entirely different San Diego State University audience from The Daily Aztec. KCR offers on-air underwriting, digital ads in the RadioFX app, Social Media posts, and Podcasts.

OPTIONS & COST

KCR On-Air Underwriting - $400 monthly, $100 weekly

To run before select live shows

Radio FX Leaderboard - $400 monthly, $100 weekly

200+ Monthly listeners on RadioFX App

KCR Social Media - $100 for one post, $200 for three posts

Twitter/X posts, Instagram posts, Instagram stories, Facebook posts and Facebook stories Can be one platform or accross platforms

7,500 Facebook followers | 4,700+ Instagram followers | 3,700+ Twitter/X followers

Podcasts - $100 per podcast

30-second ad

Script to be provided or approved by client

Diversification is essential for any effective advertising campaign. Consider bundling advertisements together to have your business hand-delivered to even more Daily Aztec readers and KCR listeners.

DISCOUNTS

Whether you bundle advertisements via multiple issues, multiple months, or varying kinds of ads (including DA and KCR), we offer discounts to those who purchase advertising packages.

3 Months (or Types of Advertisements):

10% OFF

BUNDLES

4 Months (or Types of Advertisements):

20% OFF

5+ Months (or Types of Advertisements):

30% OFF

Student Media Sponsorship - $1500 (36% Discount)

Full Page in the Daily Aztec (Color) - $1000

One Month Large Leaderboard on thedailyaztec.com - $550

One Month of KCR Underwriting - $400

Six Social Media Posts (Distributed across platforms) - $400

All of the Internet - $1250 (47% Discount)

One Month Large Leaderboard on thedailyaztec.com - $450

One Month Medium Rectangle on Daily Aztec App - $400

One Month Large Leaderboard on KCR’s RadioFX App - $400

One Month KCR’s Underwriting - $400

Two KCR Podcast Ads - $200

Six Social Media Posts (distributed across platforms) - $400

Daily Aztec Email Newsletter - $400

Daily Aztec Print + Digital - (20% Discount)

Any size ad in the newspaper (color or spot color or B+W) - Price Varies

One month digital ad on thedailyaztec.com - Price Varies

The Whole Year:

50% OFF

PUBLICATION SCHEDULE 8

When is the best time to get your ad in front of San Diego State University student media?

Follow this calendar and you can’t miss out on all of our important scheduled dates for the school year.

DAILY AZTEC PRINT MONTHLY:

DAILY AZTEC NEWSLETTER WEEKLY:

DAILY AZTEC LIVE WEEKLY:

KCR LIVE DAILY:

DAILY AZTEC + KCR SOCIAL MEDIA

DAILY:

FALL 2023

August 9, September 13, October 11, November 8

SPRING 2024

February 7, March 6, April 3, May 1

FALL 2023

Sundays, August 13 - December 8

SPRING 2024

Sundays, February 11 - May 5

FALL 2023

September 20 & 27, October 4, 11, 18 & 25, November 1, 8 & 15

SPRING 2024

February 13, 20 & 27, March 6, 13, 20 & 27, April 10 & 17

FALL 2023

September 11 through December 8

SPRING 2024

February 5 through March 29, April 8 through May 3

FALL 2023

August 21 through December 18

SPRING 2024

January 18 through March 29, April 3 through May 11

DEADLINES:

Print Contracts due 14 business days in advance of the run date.

Artwork due 7 days in advance of the run date.

Digital Contracts due 14 business days in advance of the run date.

Artwork due 7 days in advance of the run date.

Multimedia Contracts due 14 business days in advance of the run date.

Artwork due 7 days in advance of the run date.

San Diego State Student Media follows all State and Federal laws, University policies and reserves the right to refuse advertising to anyone and control the content of the ads in regard to acceptable artwork and verbiage. The advertising policy is set by the Editor in Chief and General Manager in consultation with the Advertising Director and is approved by the Student Media Advisory Committee.

The advertisement must:

Not be for an unlawful product or service.

Not be deceitful or misleading.

Not serve primarily to advocate hate speech.

Not be obscene, as defined by current laws and statutes.

Not strongly disparage a competitor’s product.

Not be sexually explicit.

POLICIES: DESIGN SERVICES:

If political, carry the name of the organization or person who placed the ad. Clearly indicate the advertiser’s name and service, if applicable. For full advertising policy please visit thedailyaztec.com/policies/

Need help designing your ad? We’re glad to help

Graphics:

We will not let your investment go unnoticed. If you do not have the resources to provide us with artwork, we will create it for you FREE OF CHARGE! Our professional design team specializes in newspaper advertisements and can create the perfect advertisement to meet your needs.

Preferred formats: PDF, EPS & TIF

Other file formats will require extra processing time

All files MUST have a minimum 300 dpi resolution

Multimedia

If interested in utilizing our design services for multimedia (video or audio) advertisements, please make an appointment to discuss further with one of our Account Executives.

Time frame (and cost for video) for multimedia ad creation will differ from that of traditional graphics.