Page 1

National & Regional ADVERTISING Media Kit 2012-2013


Welcome to

S

an Diego State University is the largest higher education institution in the San Diego area. Founded in 1897, it is the third-oldest university in the California State University system, and one of the oldest universities in California. SDSU enrolls over 32,000 students who can choose from 85 undergraduate majors, 75 master’s programs and 14 doctorate programs.

S

DSU participates in NCAA Division I athletics in the Mountain West Conference. In 2010, both the men and women’s basketball teams won their conference, earning them an automatic spot to the NCAA tournament. Other teams include baseball, football, golf, soccer, crew, and tennis.

T

he Daily Aztec is San Diego State University’s independent student newspaper. The Daily Aztec was established in 1913 as the Normal News. It later became the Paper Latern in 1921, then The Aztec in 1925. It became The Daily Aztec in 1960. The Daily Aztec is financially independent. It relies solely on advertising sales to fund operations, printing costs and staff. The Daily Aztec receives no state, student or auxiliary funding. 10,000 copies are distributed every Monday through Thursday during the school year.

A

dvertising opportunities for the 2012-2013 school year include: display advertising, color advertising, premium display space, online advertising, issue sponsorship, inserts, and participation in one of our many special issues.


GENERAL INFORMATION Frequency: Days Published: Circulation: Readership: School Enrollment: School Location: Metro Area: Summer Issues: Format: Full Page Size Tabloid:

Daily M,T,W,R 10,000 30,000 29,187 San Diego, CA San Diego, CA Yes 5 column Tabloid 5 col (10.375”) x 16.0”

Column Widths:

1) 1.9” 2) 4.0” 3) 6.1” 4) 8.19” 5) 10.375”

DEMOGRAPHICS School Type: Highest Degree: 2011-2012 In-State Tuition: 2011-2012 In-State Student Expenses: Most Popular Bachelor Degree(s): Most Popular Master Degree(s): Male/Female Ratio: On Campus Housing Y/N: Graduation Rate:

4 Year Public Master’s $6,578 $23,756 Business, Social Sciences Business, Education 43% Male / 57% Female Yes 66%

Ethnicity White: Black: Hispanic: Asian/Pacific Islander: American Indian: Unknown/Other: Non-Resident Alien:

Percentage 40% 4% 25% 15% 1% 8% 4%


DISPLAYadvertiSing

DISPLAY ADVERTISING (BLACK & WHITE)

DOUBLE TRUCK 160 Column Inches (ci)

PCI Rate : $20.00

MODULAR BLACK & WHITE RATES Description Full Page Half Page (H) Half Page (V) Quarter Page (V) Quarter Page (H)

Size 5 col (10.375”) W x 16.0” H 5 col (10.375”) W x 8.0” H 2.5 col (5.125”) W x 16.0” H 2.5 col (5.125”) W x 8.0” H 5 col (10.375”) W x 4.0” H

Rate $1,600.00 $800.00 $800.00 $400.00 $400.00

FULL 80 ci

PREMIUM SPACE & SPECIAL SIZES (rates are black and white unless otherwise noted)

Size 5 col (10.25”) W x 2.0” H

Rate $650.00

10 col (21.5”) W x 16.0” H

$2,895.00

Left side of page 1 col (1.9”) W x 16.0”, H center 3 col (6.45”) W x 2.0”, H Right side of page 1 col (1.9”) W x 16.0”, H (total width across bottom 10.25”)

$850.00

Left side of page 2 col (4.0”) W x 16.0”, H plus 3 col (6.25”) W x 4.0” H bottom of page (total width across bottom 10.25”)

$950.00

Description Front Page Banner (color included)

Double Truck

1/2 H 40 ci

(Inside Spread)

U Shape Single Page

L Shape Single Page

Crossword or Sudoku Banner

4.0” W x 0.5” H

(color included)

6.0” W x 3.0” H

1/4 V 20 ci

$995 (weekly rate)

(color included)

Crossword Side Box

1/2 V 40 ci

$1595.00 (weekly rate)

Size Restrictions • Minimum size of 10 column inches. • Ads more than 14.0”in height will be billed at the full page height of 16.0”.

1/4 H 20 ci


DISPLAYadvertiSing

COLOR RATES

CMYK PANTONE

Full Color: $395.00

Spot Color: $150.00

DISPLAY ADVERTISING DISCOUNTS* Frequency Discounts

Min Insertions:

3

6

11

17

25

Max Insertions:

5

10

16

24

+

% Discount:

5%

10%

15%

20%

25%

Bulk Contracts Column Inches: 2000 PCI Rate:

$17.00

3000

4000

$16.50

$16.00

*The above bulk rates or discounts will not be applied to color costs. For color ads, the bulk rates or discounts will apply To the black & white cost only and the advertiser will pay the full color rate.

BASIC CREATIVE REQUIREMENTS • PDF with all fonts embedded • Quark XPress with all images and fonts • EPS file with all fonts embedded • All images should be 200-300 dpi • Color images must be in CMYK format • Black and white images must be in grayscale


Featured advertiSing

INSERT QUANTITIES AND RATES Min Size:

4.5” x 6.0”

Max Size:

8.5” x 11.0”

Min Pages:

1

4

Max Pages:

2

12

Flat Rate (per 10.000 copies):

$850.00

ISSUE SPONSORSHIP Rate $2,000 Description Front Page Color Ad Choice of Banner or Page Curl Inside Banner Color Ads - 2 Quarter Page (H) Color

$875.00

Size 5 col (10.25”) W x .75” H 3.0” W x 3.0” H (Curl) 5 col (10.25”) W x .75” H 5 col (10.25”) W x .4.0” H

San Dieguito Printers 1880 Diamond Street San Marcos, CA 92069 Attn: Sylvia - Daily Aztec Inserts + Date of Insertion Please include run date(s) on boxes and shipping label. Inserts must arrive at above address a minimum of one week prior to run date.

ONLINE ADS

CLASSIFIEDS Package:

Rate:

30 qty

$40.00

50 qty

$50.00

Size ( in Pixels)

Rate Per Month:

Home Page Top Banner 468 x 60

$1,500.00

Page Curl 200 x 200

$1,500.00

Skyscraper 160 x 600

$1,400.00

Large Rectangle 300 x 250

$1,200.00

• Run in all issues in a given semester and receive 10% off.

Leaderboard 728 x 90

$995.00

• Run in all issues in a given academic year and receive 15% off.

Sidebar 300 x 125

$895.00

Discounts

Discounts • Run an online ad for one month in addition to a display ad and receive 15% off the online advertising invoice. • Run 3 months or more and receive 20% off the total online advertising invoice. Note: These discounts cannot be combined.

www.thedailyaztec.com


PUBLICATIONCALENDAR

AUGUST2012 S M T W Th F

S

SEPTEMBER2012 S M T W Th F

4

1

5

6

7

1

2

3

8

9

10 11

2 3

4

5

6 7

S 8

OCTOBER2012 S M T W Th F

S

1 2 3 4 5 6

7

8

9 10 11 12 13

12 13 14 15 16 17 18

9 10 11 12 13 14 15

14 15 16 17 18 19 20

19 20

21 22 23 23

16 17 18 19 20 21 22

21 22 23 24 25 26 27

26 27

28 29 30 31

23/30 24 25 26 27 28 29

28 29

25

NOVEMBER2012

DECEMBER2012

S M T W Th F

S

1 2 3 4

5

6

7

8

9 10

JANUARY2013

S M T W Th F

S

1 2 3 4 5 6 7 8

11 12 13 14 15 16 17

9

18 19 20 21 22 23 24

16 17 18 19 20 21 22

25 26 27 28 29 30

23/30

FEBRUARY2013

MARCH2013

S M T W Th F

10 11 12 13 14 15

S

30 31

25 26 27 28 29

24/31

S M T W Th F

S

1 2 3 4 5 6

7

8

9 10 11 12

13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

APRIL2013

S M T W Th F

S

S M T W Th F

S

1 2

1 2

1 2 3 4 5 6

3

3 4 5 6 7 8 9

7

10 11 12 13 14 15 16

10 11 12 13 14 15 16

14 15 16 17 18 19 20

17 18 19 20 21 22 23

17 18 19 20 21 22 23

21 22 23 24 25 26 27

24 25 26 27 28

24/31

4

5

6

7

8

9

25 26 27 28 29 30

8

9

10 11 12 13

28 29 30

SPECIAL ISSUES MAY2013 S M T W Th F

S

1 2 3 4 5 6

7

8

9 10 11

August 6 - Orientation Issue

January 17 - First Day of Classes

August 13 - Alumni Issue

February 7 - Best of State Issue

August 20 - Registration Issue

February 14 - Lovers Issue

August 30 - Football Preview Issue

February 21 - Baseball Preview Issue

September 13 - Recreation Issue

February 28 - SDSU Month March 14 - NCAA Preview

12 13 14 15 16 17 18

September 27 - Restaurant & Bar Guide

19 20 21 22 23 24 25

October 11 – Date Night

March 28 - Restaurant & Bar Guide

November 1 – Film Issue

April 11 - Reader’s Choice

November 8 - Basketball Preview Issue

April 25 - Music Issue

November 15 - Bargains & Deals

May 2- Housing Issue

December 6 - Finals Issue

May 9 - Finals Issue

26 27 28 29 30 31 Academic Calendar:

Denotes http://arweb.sdsu.edu/es/registrar/academiccalendar.html

Special Issue

* Denotes Tentative Special Issue


DEADLINE AND CONTACT INFORMATION Space and material deadline for display advertising is 5 business days prior to run date. Please note: Our deadline is 5 business days, not 5 weekdays. For example, if your ad is running on Thursday, April 18, your artwork and space reservation is due Thursday, April 11. The Daily Aztec 5500 Campanile Drive, EBA-2 San Diego, CA 92182-7700 P 619.594.3583 F 619.594.1804 E nationals@thedailyaztec.com www.thedailyaztec.com

Media Kit - National - 2012-13  

Media Kit - National - 2012-13

Advertisement