Created by Roddy Donegan, an Irish immigrant and a barber for over 20 years, Barberco delivers an online wholesale experience exclusively designed for the trade he loves so much. He is excited about being involved in an industry that is bursting with new talent and fresh ideas - an industry that has stood the test of time and is ready to move forward with a generation of men focused on grooming and proud to take care of their appearance. “Working every day in the barber shop, I see the attitude towards grooming from a male perspective,” Roddy says. “Men are excited to wear the latest style and product. Men have an increased self worth and self respect that wasn’t there in the early days of my career.” From the working class barber shops of Dundalk in the Republic of Ireland to Gowings Barber Shop in Sydney, amongst others, Roddy has plied his trade in four countries and reflects on an ever changing industry. “When I started, barbering was quite niche - a place to go to because you didn’t like salons. Now there is a whole culture emerging and a sense of pride to be involved with an industry that can now stand alone from its unisex counterparts and be taken notice of.” You get a warm glow talking to
WHEN I STARTED, BARBERING WAS QUITE NICHE A PLACE TO GO TO BECAUSE YOU DIDN’T LIKE SALONS. NOW THERE IS A WHOLE CULTURE EMERGING AND A SENSE OF PRIDE TO BE INVOLVED WITH AN INDUSTRY THAT CAN NOW STAND ALONE FROM ITS UNISEX COUNTERPARTS AND BE TAKEN NOTICE OF.
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someone who is so passionate about their art, and you find yourself getting carried away on a mystical journey of idealism and become lost in their world for a moment. Roddy is one such person, hopelessly devoted to the world of barbering, from the day in day out cutting on the floor of his barber shop in Tuncurry on the Mid North Coast of NSW, to his transition into barber supplies and his new project: Barberco. “Barberco is the culmination of a lot of research and hard work,” he enthuses. “We are embracing the way business is being conducted now and will be more so in the future. Online shopping has brought about a convenience that we never had before.” At Barberco, Roddy wants to work around the schedule of the barber who can’t get to the phone to make an order during business hours because they are just too busy. “We are here for you whenever you are ready,” he claims. It seems simple: good old fashioned service, quality products, fair prices, and quick delivery. But it’s those very ideals that is giving Barberco the edge over its competitors in an industry that is marching forward with pride. Visit www.barberco.com.au