April 1, 2021

Page 1

The Creemore

ECHO

Thursday, April 1, 2021 Vol. 21 No. 14

www.creemore.com

News and views in and around Creemore

INSIDE

HAPPY EASTER STAY SAFE! WE CAN ALL MAKE A DIFFERENCE

Planning Prosperity

New economic development committee meets PAGE 3

Publications Mail Agreement # 40024973

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LOCATIONS

ORTH B R O K E R A G E

PERSONAL I PROFESSIONAL I PROGRESSIVE REAL ESTATE SERVICES

Don't let your guard down: Doc

Creemore Echo publisher Sara Hershoff is investing in local media, launching titles for every community in Clearview and Mulmur, no matter how small.

New news for all yous: Echo publisher by Tricka Daya “The community has asked, and we have responded,” said Sara Hershoff, Creemore Echo Communications CEO and president. “I am proud to announce that we are launching a series of new newspapers, one for every village, hamlet, crossroads, glen and gully within our readership area.” Hershoff said she believes it makes good business sense to delve deep into print media at this time and is bolstered by the fact that she has secured startup funding from some of the biggest investors in fax machines, VCRs and floppy disks. “It’s a great time to proliferate the presence of print media,” said Hershoff. “People are tiring of the negativity of Facebook and other social media, and they long for the old days of negativity in good old fashioned ink.” She said she looks forward to better representing each of the communities, for their true individual identities.

On April 1, Hershoff is announcing a number of titles to launch the expansion, beginning with The Nottawa Nugget, The Singhampton Sentinel, New Lowell News, The Duntroon Daily, Sunnidale Siftings and The Mansfield Miner. “We are going to start small and go smaller,” said Hershoff, further announcing the eventual launch of titles such as The Glen Huron Howler, The Avening Alert, The Dunedin Doppler, The Brentwood Beat, The Glencairn Gossiper, The Terra Nova Tattler, Websterville Weekly, The Lavender Leaflet, The Cashtown Courier, The Banda Breeze, and many more. “No more muddying the waters,” said Hershoff. “Up until now we have been limited to token coverage of each community but we all know that the issues in Dunedin are not the same as those in Lavender, and the challenges facing people in Websterville are not the same as those in Smithdale. It is

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time we recognized our individuality.” Hershoff says she is committed to having “boots on the ground” in each of the coverage areas. The small but vital army of reporters will report directly to editor Trina Berlo. “I am proud to be part of a news organization that has the forwardthinking vision to know that print media is where it’s at,” said Berlo. “Small, niche, independent newspapers are obviously the future of media. It’s like a licence to print the news and no one is taking advantage of it, except us.” Hardcopies of the newspapers will be distributed to the respective communities, following The Echo’s proven high-efficiency distribution model using Canada Post and handdelivery, while shirking all social media other than word-of-mouth. Watch for the new publications at general stores beginning April Fool’s Day.

by Trina Berlo Don’t let your guard down over Easter, says Simcoe Muskoka Medical Officer of Heath Dr. Charles Gardner. He is asking people to stick to the program and not gather over the holiday weekend to help slow the spread of COVID-19 now that we are in the third wave. The plea comes as vaccines are ramping up but not fast enough to guarantee there won’t be another province wide shutdown or to ensure there will be an ‘April Break’ for students and teachers. Premier Doug Ford was hinting this week that another shutdown could be coming as variants of concern now account for almost 70 per cent of all new cases in Ontario. Gardner said while the number of cases in the province are on the rise, Simcoe Muskoka has been experiencing its ups and downs. He said cases are now up slightly, and a recent dip could be attributed to the last shutdown. Noting that a school break could cause a surge in cases, Gardner said he would support a further postponement of the March Break in order to keep the third wave under control, although he remains in favour of keeping schools open, if feasible. The health unit is now revving up its preparations for the second phase of the vaccine rollout working down from age 70 in five-year age increments. In Phase 2, the vaccine will also be made available to essential frontline workers who cannot work from home including elementary and secondary school staff, police, firefighters, funeral operators, childcare providers, food manufacturing workers, agriculture and farm workers, high-risk and critical retail workers in grocery stores and pharmacies, and many others. Gardner said the the health unit has been informed by the province that three pharmacies in each region will eventually offer the vaccine but they do not yet know which ones.


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April 1, 2021 by The Creemore Echo - Issuu