Digital marketing packages

SOCIAL MEDIA MARKETING

T HE C R EAT I V I T Y L A B

Marketing Proposal S O C I A L M E D I A M A N AG E M E N T

FACEBOOK & INSTAGRAM PACKAGE 2017

Proposed by

Robyn Budlender Creative Director

062 299 2674 / robyn@thecreativitylab.co.za / www.thecreativitylab.co.za The Commune, First Floor, The Design Factory, 39 Station Drive, Durban, 4001

Why do businesses need social media packages?

Your Facebook Page is a powerful tool for your business. With some strategic changes, we can make your Facebook Page work even better for your brand

WHY WE LOVE SOCIAL MEDIA

your e t a v Acti st

f

ont ju d , s r e ollow m like e h t t c e coll cards! ll a b e s a b

We use Facebook advertising to spread the word about your brand, products or services. Suitable for all types of businesses, FB Ads can drive traffic, generate leads and increase website conversions.

Find new customers Spread the word about your products and services Brand recognition & Trust Advertise your business, products or services Create a community and loyal following It’s good for SEO We like to keep things simple and we are confident about our services and the result we deliver. In the unlikely event that you are not satisfied with our work, you can cancel any time (at the end of month) without any fees or penalties.

THE CREATIVITY LAB

Packages Facebook 3 posts or video clips per week

*Business Page Optimization Social Account Setup Social Media Strategy (Overview) Content Creation Increase in followers Continuous responses to social activity Monthly Progress report No Setup Fee Cancel any time

Instagram

2-3 enhanced images uploaded per week, sourced online by us

or supplied by client 1 re-gram per week, utilising exisiting well-performing images.

Key influencer targeting, to find influential Instagram users with a relevant following Hashtag research to find valid tags to add to your uploads, raising your Instagram profile

Without

personality,

social media is not social

THE CREATIVITY LAB

*What does Business Page Optimization mean?

Choose a search-friendly Page name

The first step to Facebook Page success is discoverability. Make sure that anyone who is looking for your brand’s Page can easily find it. This means having a clear Facebook Page name—preferably your company’s name. Don’t add any stylistic qualities that deviate from your official brand name or logo.

Create a custom vanity URL for your Page

Another way to make your Facebook Page more discoverable is with a vanity URL. Once your Page has 25 Likes, you can set a custom URL (or Page “username”) to better reflect your business. This custom Page username can only be set once, so choose wisely.

Fill out your business’ About section with useful information

Your Facebook Page About section can save your business a lot of time and headaches. If a customer is looking to get in touch with your business, there is a good chance they’ll be checking out your Facebook Page description for contact information.

WE upload DYNAMIC cover and profile photos

Your Page’s header image and profile picture is your chance to make a good first impression. Make sure these elements align with and are recognizable as a symbol of your brand.

The cover photo is the most prominent image on your Facebook Page. While this image doesn’t necessarily need to have a logo, it needs to be relevant to your brand. For example, natural beauty and bath giant Lush Cosmetics uses a photo of one of their bath bombs melting as their header image.

We think about what first impression you want your Facebook Page to make and choose your images accordingly.

Backlink to your Facebook Page

With backlinks, you will boost the credibility of your business’ Page and have a better shot to climb the Google search rankings.

Wherever you can, link back to your brand’s Facebook Page. Include a link at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same whenever possible, such as in exchange for content or when mentioning your business.

Include a compelling call-to-action

Why do you want visitors to do once they get to your Facebook Page? Think about this as you consider your overall business goals, and then create a relevant CTA on your Page.

Facebook added the call-to-action button to Pages in 2014, with display options such as book now, contact us, sign up, watch video, use app, play game, and shop now.

Pay attention to Page Insights

The more information you have about your audience, the more content you can create to satisfy their needs. Facebook’s Page Insights tool makes it easy for us to gather data about how your fans are interacting with your Page and the content we share.

Insights gives you information about your Page’s overall performance, including data on audience demographics and engagement. Insights lets you see metrics on your posts so you can understand how many people you’re reaching. You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content.

A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address. This data is divided by demographics such as age, gender, country, city, and device, making it easier for you to create tailored future content.

tash@thecreativitylab.co.za / www.thecreativitylab.co.za The Commune, First Floor, The Design Factory, 39 Station Drive, Durban, 4001