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HOYA SNAXA Hoya Snaxa, Georgetown’s humble bodega located in Kennedy Hall in the Southwest Quad, continues to develop its product line and maintain strong customer relations to best serve students, faculty, staff, and customers alike. Over the course of fiscal year 2011, Snaxa increased revenue by almost $100,000 and net income by about $30,000 through product expansion and targeted marketing programs. With no room for expansion and minimal room for long-term product storage, one of Snaxa’s goals of the past year was to get creative with space. Several large shelves were added to the cash register area and coffee cart area to expand the store’s selection of medicines, dormitory supplies, and miscellaneous non-food items.Several other small changes were made including the addition of more shelves to the center aisle, rearrangement of refrigerators, more hooks to hang products from walls, and consolidation of shelves/table units. Popular events continued to create an inviting atmosphere and make our customers feel like they are part of the Snaxa family. Trivia night was shifted to early on Wednesday nights from 8:3010:30 so more customers would be able to stop by. Customer of the Moment has placed the spotlight on some of our most loyal customers including students, faculty, and staff alike. Snaxa continues to look for ways to expand and engage its customers. Future goals include selling produce by December 2011, potential diversification of the present drink selection to include popular choices such as Snapple and Vitamin Water. Snaxa employees are excited to continue to work hard to maintain high-quality customer interactions and make everyone who walks into the southwest bodega feel at home. Mary-Kate Supplitt Director of Hoya Snaxa
Students of Georgetown Hoya Snaxa Income Statement Hoya Snaxa Income Statement FY 2011 YTD FY11
YTD FY10
Revenues Sales Less Sales Tax
$ 674,156.72 $ (24,427.65)
$ 575,095.13 $ (14,731.56)
Total Revenues
$ 649,729.07
$ 560,363.57
Cost of Goods Sold Cost of Sales
$ (465,021.22)
$ (407,196.93)
Total Cost of Goods Sold
$ (465,021.22)
$ (407,196.93)
Gross Profit *as a percentile
$ 184,707.85 27%
$ 153,166.64 27%
$ (61,848.98) $ (4,481.16) $ (19,879.44) $ 326.09 $ (1,730.56) $ $ (4,817.89)
$ (61,310.89) $ (3,997.66) $ (19,300.44) $ 278.76 $ (1,322.35) $ $ (3,694.76)
$ $ (160.33) $ (1,551.08) $ (4,622.84) $ (608.15) $ (1,590.13) $ (147.40) $ (22,880.74) $ (13,278.04)
$ $ (150.00) $ (3,486.66) $ (4,608.30) $ (764.14) $ (69.55) $ (476.00) $ (14,633.52) $ (11,375.93)
Total Operating Expenses
$ (137,270.65)
$ (124,911.44)
Operating Income
$ 47,437.20
$ 28,255.20
Allocation *based on wages
$ (33,970.43) 13%
$ (44,599.63) 13.5%
Net Income
$ 13,466.77
$ (16,344.43)
Operating Expenses Wages Payroll Taxes Rent Cash Over/Short Shift Soda Employee Appreciation Spoilage IT Marketing HR Office Supplies Depreciation Expense Security Maintenance License Credit Card Service Charges Debit Dollar Charges Miscellaneous Expense