Page 1

ANNUAL REPORT 2011


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TABLE OF CONTENTS Message from the Board. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CORPorate Structure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Board of Directors and UM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Committees and Initiatives. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Corp service and Outreach Committee (CSOC) . . . . . . . . . . . . . Corp Philanthropy Committee (CPC) . . . . . . . . . . . . . . . . . . . . . . Corp Advancement Team (CAT). . . . . . . . . . . . . . . . . . . . . . . . . . . The Green Corp Initiative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The corp’s Income Statement F’11. . . . . . . . . . . . . . . . . . . . . . . . . External Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vital Vittles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hoya Snaxa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Uncommon Grounds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . More Uncommon Grounds. . . . . . . . . . . . . . . . . . . . . . . . . . . The Midnight Mug . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Corp Catering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Seasonal Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Internal Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Accounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IT+Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Human Resources (HR) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Corp Family. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3 4 6 7 8 9 10 11 12 14 15 16 17 18 19 20 21 22 23 24 25 26


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MESSAGE FROM THE BOARD To Our Shareholders: In 1972, all undergraduate students of Georgetown University were incorporated “to assert and protect the inherent rights of its members and the community,” and, with that statement, the Students of Georgetown, Inc. was established. Throughout the years, our services have included a Book Co-Op, Record CoOp, CorpTravel, CorpTyping, the Cone Zone, not to mention the many services and storefronts that comprise The Corp today. This year, we are celebrating the 40th anniversary of our incorporation. While Corp history is an important part of who we are and who we strive to be, this year, our 40th year, has been dedicated to looking forward. We recognize that many dedicated Corp employees have come before us, and it is these outstanding students and members of our Corp community who made the creative and bold decisions that have shaped The Corp into what is today. This year, we challenged ourselves to ask the question: What legacy will we leave behind? We have grown into the nation’s largest and most successful entirely student-owned and operated 501(c)(3) non-profit corporation. Our company strives to create a sustainable working environment and philosophy. Fiscal year 2011 was marked by financial success with revenue up 5% and net profit up over $220,000. We have taken steps to further ensure steady revenue growth in the upcoming year, and explore ways of better reinvesting our profits back into the community. We hope to continue reaching above and beyond our motto and mission of “Students Serving Students.” Our philanthropy is the heart of who we are as a company: this year, we increased our philanthropy budget to $60,000 while simultaneously restructuring and reforming our entire scholarship program to give more and give meaningfully. The Corp Service and Outreach Committee, in addition to expanding its membership and reinvigorating the Shareholders’ Extravaganza, launched the new annual Homecoming Humanitarian Award in partnership with the Center for Social Justice [and the Office of Advancement, a $2000 award for students who perform outstanding service to the Georgetown and Washington, DC communities. Our Corp Advancement Team reengineered its organization, implementing new task forces to work on multiple internal consulting projects to better our operations, customer service, and more. The Corp launched a new blog called BehindThe Counter so that we can connect with our customers in new and exciting ways,

spotlighting Georgetown students, campus groups, and Corp news. We improved our employee evaluation system while simultaneously implementing a new Corp-wide team system to improve employee performance and increase employee camaraderie. We are thrilled to celebrate our 40th anniversary of serving students and proud to share this occasion with you, our Shareholders. We will continue efforts to increase our transparency and engage in meaningful dialogue. We invite you to read this report, follow us on Facebook and Twitter, check out our Behind The Counter blog, and send us feedback. We thank you for your continued support—it has been our privilege to serve you for 40 years. Hoya Saxa and Corp Love, Margaux, Alex, Scott, Brooke, Will, Margaret and Carolina


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CORPORATE STRUCTURE The Corp Board of Directors Chair, CEO, CFO, COO, CPC Chair, CSOC Chair, Business Development Chair

Corp Philanthropy Committee Chair, Vice Chair, Members

Corp Service & Outreach Committee Chair, Vice Chair, Members

CEO & President

Corp Advancement Team Chair, Project Managers

Corp Green Initiative Chair - Vice Chair Members

Chief Operating Officer

Chief Financial Officer

Controller

Director of Marketing

Director of IT

Assistant Controller

General Manager

General Manager

Department UM Accountants

Director of Personnel for IT+Marketing Creative Consultants

Project Managers

Director of Human Resources

Assistant Director of HR

Director of Sales Information Systems

Director of Alumni and Professional Relations

HR Staff—Service Directors of Personnel

KEY: = MEMBER OF THE CORP’S UPPER MANAGMENT (UM) = COMMITTEES AND INITIATIVES = ALL OTHER POSITIONS IN THE CORP


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Chief Operating Officer

Director of Vital Vittles

Director of Uncommon Grounds

Director of Midnight MUG

Director of Seasonal Services

General Manager

General Manager

General Manager

General Manager

Service UM

Service UM

Service UM

Service UM

Middle Managers

Middle Managers

Middle Managers

Middle Managers

Shift Managers

Shift Managers

Shift Managers

All Corpies

Cashiers

Cashiers/Grinders

Cashiers/Baristas

Director of Hoya Snaxa

Director of More Uncommon Grounds

Director of Corp Catering

General Manager

General Manager

General Manager

Service UM

Service UM

Service UM

Middle Managers

Middle Managers

Caterers

Shift Managers

Shift Managers

Cashiers

Cashiers


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BOARD OF DIRECTORS AND UM 2010-2011 BOARD OF DIRECTORS

President & Chief Executive Officer Chief Operating Officer Chief Financial Officer Chairman of the Board Philanthropy Chair Service and Outreach Chair Business Development Chair

UPPER MANAGEMENT

Director of Vital Vittles Director of Hoya Snaxa Director of Uncommon Grounds Director of More Uncommon Grounds Director of The Midnight Mug Director of Corp Catering Director of Seasonal Services Controller Director of Information Technology Director of Marketing Director of Human Resources

Bradley Glasser, COL ‘11 Joshua Feller, COL ‘11 Spencer Fertig, COL ‘11 Nicholas Long, SFS ‘11 Thomas Lipinsky, MSB ‘11 Margaux McGrath, COL ‘12 Matthew Simpson, COL ‘12 Kaitlyn Fredrick, NHS ‘11 Mary Kate Supplitt, SFS ‘12 Heather Gartin, MSB ‘11 Michael Lonie, COL ‘11 Jon-Michael LaGray, COL ‘11 Alex Klein, MSB ‘11 Jamie O’Neill, NHS ‘11 Savannah English, SFS ‘12 Alexander Pon, COL ‘12 Patrick Go, MSB ‘11 Kristen Janiszewski, NHS ‘11

2011-2012 BOARD OF DIRECTORS

President & Chief Executive Officer Chief Operating Officer Chief Financial Officer Chairman of the Board Philanthropy Chair Service and Outreach Chair Business Development Chair

UPPER MANAGEMENT

Director of Vital Vittles Director of Hoya Snaxa Director of Uncommon Grounds Director of More Uncommon Grounds Director of The Midnight Mug Director of Corp Catering Director of Seasonal Services Controller Director of Information Technology Director of Marketing Director of Human Resources

Alexander Pon, COL ‘12 Brooke Heinichen, SFS ‘12 R. Scott Munro, COL ‘12 Margaux McGrath, COL ‘12 Margaret Delaney, COL ‘12 William Cousino, SFS ‘12 Carolina Delgado, SFS ‘12 Michael Crafts, COL ‘13 Mary Kate Supplitt, SFS ‘12 Lauren Scheidler, NHS ‘12 Lili Dodderidge, COL ‘13 Alex Mark, MSB ‘12 Alyxie Harrick, SFS ‘12 Lauren Mahon, NHS ‘12 Michael Lavoie, COL ‘13 Christina Johnson, SFS ‘13 Keaton Bedell, COL ‘13 Colleen Cacciabeve, COL ‘12


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COMMITTEES AND INITIATIVES CORP SERVICE AND OUTREACH COMMITTEE (CSOC) CORP PHILANTHROPY COMMITTEE (CPC) CORP ADVANCEMENT TEAM (CAT) THE GREEN CORP INITIATIVE


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CORP SERVICE AND OUTREACH COMMITTEE (CSOC)

Established in 2009, The Corp Service & Outreach Committee (CSOC) facilitates the ownership of service projects in both Georgetown and the greater Metro Area. In addition, CSOC works to boost cooperation on issues of student advocacy. The committee’s dedicated members represent every service within The Corp and include at-large members from the wider campus community. In April, CSOC committee members continued the tradition of Spring Service Day and led several dozen Corpies and Hoyas into the district to take on projects ranging from painting a classroom in the Kipp School to doing yoga exercises with members of a group home with limited mobility in Maryland. Earlier that month, CSOC also led a Corp-wide effort to raise funds to contribute to relief in the aftermath of the tsunami that struck Japan. Corpies donated their tips to the cause and the Board of Directors matched their contribution. On a Saturday morning this July, CSOC led a dedicated group of Hoyas on a cross-campus cleanup that resulted in fewer cups, wrappers, cans and butts blemishing the beautiful face of the hilltop. Partnership with the Office of Recycling and Waste Management allowed the volunteers to make use of industrialgrade trash bags and even a university golf cart. In September, the committee partnered with Marketing and Vital Vittles to bring a Random Act of Kindness to early morning Biology students in Reiss by handing out free Red Bulls. Later that month, CSOC again raised its profile as an advocate for students by holding the third annual Shareholder’s Extravaganza in Red Square. The event explained to members of the student body that the Students of Georgetown, Inc. was created in response to Metropolitan Police tear-gassing students on campus during a Vietnam War protest. With an exhibit of black and white photos from the 1971 May Day Protests, the committee shared The Corp’s activist history with our classmates and customers. The leadership of the committee sought suggestions from passersby about ways the Corp can better advocate on behalf of students. With a host of partners ranging from the Office ofAdvancement, Senior Class Committee, Center for Social Justice, Georgetown University Student Association, 1634 Society and many others, CSOC will continue to represent the beating heart of the Corp. In the months to come, CSOC aims to be in the driver seat of initiatives that create new traditions, foster a spirit of service and lead others at Georgetown. For the Students. By the Students. Will Cousino Service & Outreach Chair


CORP PHILANTHROPY COMMITTEE (CPC) Since its creation in 2005, The Corp Philanthropy Committee has played an integral part in fulfilling the mission of “Students Serving Students.” In 2011, this tradition continued as The Corp donated over $40,000 in the form of grants, scholarships and donations to student programs and initiatives. With a representative from every Corp service and two external members from the Georgetown community, the committee supported events including Homecoming, National Coming Out Week, HOPE Friday Food, Georgetown Day, DC Reads and DC schools’ annual Fall Fest, and many others. The committee administered The Corp’s annual Textbook, Word, and Corp-Coke scholarships, as well as collaborating with GUASFCU and The Hoya to sponsor the Reimagine Georgetown Grant. In FY 11, Reimagine Georgetown provided more than $10,000 of financial support for projects including the Georgetown’s Farmer’s Market and Breaking the Bubble. In continuing with tradition, the committee once again planned a successful Holiday Gala, bringing members of the Georgetown student body together to support and foster the philanthropic spirit within all of us. The 2010 Holiday Gala raised over $4,000 to donate to the Georgetown University chapter of Relay for Life. Looking ahead to this year, we are excited to announce that we have expanded our annual Philanthropy budget to $60,000. This increases is the tangible manifestation of our sustained commitment to reinvesting in student initiatives on Georgetown’s campus. In conjunction with this increase, we are revamping and reforming our scholarship program in the hopes that Corp scholarships will continue to provide meaningful funding for a broader variety of Hoyas as they pursue diverse interests and involvements—both on the Hilltop and beyond. Margaret Delaney Philanthropy Committee Chair

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CORP ADVANCEMENT TEAM (CAT) Founded at the end of 2009, The Corp Advancement Team (CAT) is entrusted with developing the Corp operationally, financially, organizationally, and/or culturally. In this capacity, CAT acts as an internal consulting team for the Corp. CAT has focused on maximizing the Corp’s mission of students serving students by improving customer service, enhancing efficiency, and ensuring sustainability of the company. Since its beginnings, CAT has grown to over twenty employees, each of whom has a passion for The Corp and a vested interest in its success. In the past, CAT focused on finding and implementing projects to improve The Corp. In 2009, CAT created and implemented a new gift card program. After recognizing a flaw within the current system, CAT researched more efficient methods of gift card production. Eventually, CAT discovered a way to sell gift cards in a more cost-effective manner, greatly increasing sustainability. CAT was also involved in finalizing CorpReps, The Corp’s internal employee evaluation system. Before CorpReps, employees were evaluated if there was an egregious incident, but less drastic and noticeable problems were dealt with sporadically. CorpReps solved that problem, allowing directors to discover and correct less obvious flaws of their employees. CorpReps has become a Corp-wide institution. CAT is currently working on several projects to improve customer service and ensure sustainability of the Corp. CAT members developed a pricing scheme for The Corp’s new printing service, Corp Ink. CAT members are also studying our staffing practices to ensure shift efficiency at UG, researching a new bagel vendor for the company, and designing a vendor database to improve institutional memory, among other things. CAT will continue to work to improve The Corp’s customer service and sustainability in order to ensure that we are students serving students as best possible.

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Carolina Delgado Corp Advancement Team Chair

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THE GREEN CORP INITIATIVE The Green Corp Initiative consists of a board of Corp employees committed to making The Corp’s operations and services more environmentally friendly and striving to support green programs and other green groups on Georgetown’s campus. In the past, The Green Corp Initiative has spearheaded the efforts to observe Earth Hour in our services and to have additional environmentally friendly products in our services such as Rainforest Alliance certified Mayorga Coffee. Our major project and success of 2011 was the compilation of The Corp’s first annual Environmental Sustainability Report. This included a review of practices and products in all Corp services, an energy audit for the entire Corp, a review of past efforts by our team and recommendations for The Corp on how to proceed in an environmentally friendly direction in the upcoming years. From the recommendations of this report we have already successfully implemented a sustainability component into employee trainings at all of our storefront services. As in past years, Earth Hour was observed in 2011 in all Corp services, and the Corp still proudly offers discounts when customers bring their own mugs or get drink refills. The Green Corp Initiative had a strong presence this year at the Residence Life’s Project Hilltop Green Square event. In 2011 The Corp Green Initiative sponsored an environmental film screening as well as scholarships for students to attend the PowerShift Conference in DC. This upcoming year we hope to do more sponsorships and partnerships like those in 2011. We are in the process of reinstituting TerraCycle in Vital Vittles. TerraCycle is a company that “upcycles” wrappers that are normally thrown out to make brand new products. We are also in the midst of working to get The Corp certified under Georgetown’s Green Office Certification program, as well as researching options for travel mugs and reusable water bottles to be sold in Corp services. The hardworking 2011 team has laid a solid foundation for the Corp Green Initiative to build off of for the upcoming year and years to come! Katie Courtin Green Corp Initiative Chair


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THE CORP’S INCOME STATEMENT F’11

Students of Georgetown Income Statement FY 2011

Vital Vittles

Uncommon Grounds

More Uncommon Grounds

The Midnight MUG

Hoya Snaxa

Co Cate

Revenues Sales Less Sales Tax

$ 2,142,065.29 $ 512,192.75 $ 375,201.65 $ 690,679.57 $ 674,156.72 $ 108, $ (69,062.14) $ (42,042.28) $ (29,994.06) $ (43,564.72) $ (24,427.65) $

Total Revenues

$ 2,073,003.15

Total Cost of Goods Sold Gross Profit *as a percentile

$ (1,584,579.60) $ (204,463.41) $ (156,948.84) $ (326,092.25) $ (465,021.22) $ (44, . $ 488,423.55 $ 265,687.06 $ 188,258.75 $ 321,022.60 $ 184,707.85 $ 63, 24% 57% 55% 50% 28%

Operating Expenses Wages Rent Depreciation Other Expenses

$ (127,980.20) $ (119,840.14) $ (141,477.40) $ (37,353.72) $ (13,055.37) $ (7,558.44) $ (127,096.24) $ (36,413.33)

Total Expenses

$ (409,609.21) $ (201,165.63) $ (105,401.87) $ (188,592.75) $ (137,270.65) $ (34,

Operating Income

$

78,814.34

$ 64,521.43

$ 82,856.88

$ 132,429.85

$ 47,437.20

$ 29,

Income Before Allocation

$

78,814.34

$ 64,521.43

$ 82,856.88

$ 132,429.85

$ 47,437.20

$ 29,

Allocation of MO/Acct/Mktg *based on wages

$

(65,543.99) $ (61,375.13) $ (30,646.62) $ (53,394.81) $ (33,970.43) $ (10, 25.1% 23.5% 11.7% 20.5% 13.0%

Net Income

$

13,270.35

$ 470,150.47

$ 345,207.59

$ 647,114.85

$ 649,729.07

$ 108,

$ (59,840.12) $ (104,257.89) $ (66,330.14) $ (21, $ (2,903.60) $ (19,224.35) $ (19,879.44) $ (5, $ (9,440.67) $ (19,828.87) $ (4,622.84) $ (1, $ (33,217.48) $ (45,281.64) $ (46,438.23) $ (6,

Investment Gain (Loss)

$ 3,146.30

$ 52,210.26

$ 79,035.04

$ 13,466.77

$ 18,4


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...CONTINUED

orgetown

ement 1

axa

Seasonal Services

Corp Catering

Main Office and Accounting

IT+M

TOTALS: FY11

.72 $ 108,596.39 .65) $ -

$ 123,713.81 $ -

$ $

-

$ $

52,218.67 -

$ 4,678,824.85 $ (209,090.85)

.07

$ 123,713.81

$

-

$

52,218.67

$ 4,469,734.00

.22) $ (44,695.45) $ (4,220.61) $ . .85 $ 63,900.94 $ 119,493.20 $ 28% 59% 97%

-

$

(4,356.77)

$ (2,790,378.15)

$

47,861.90 92%

$ 1,679,355.85

$ 108,596.39

0%

TOTALS: FY10

% of Rev.

100.0% $ 4,507,412.07 100.0% -4.5% $ (188,735.27) -4.2% 95.5% $ 4,318,676.80

95.8%

-59.6% $ (2,872,996.17) -63.7% 35.9% $ 1,445,680.63

$ (616,422.24) $ (293,086.09) $ (63,507.27) $ (628,892.04)

.65) $ (34,488.98) $ (49,716.82) $ (38,632.78) $ (437,028.95)

$ (1,601,907.64)

.20

$

77,448.21

1.7% $

(99,733.95)

-2.2%

$

166,935.96

3.6% $

89,315.95

2.0%

$

244,384.17

5.2% $

(10,418.00)

-0.2%

$

(10,418.00)

.20

$ 29,411.96

$ 69,776.38

$ 166,935.96 $ 29,411.96

$ 69,776.38

.43) $ (10,935.46) $ .0% 4.2%

.77

$ (38,632.78) $ (389,167.05)

$ 18,476.50

$ (38,632.78) $ (222,231.09)

(4,997.43) $ 1.9%

$ 64,778.95

$

38,632.78

-

$ 222,231.09

$

$

$ 244,384.17

-

-

-13.2% -6.3% -1.4% -13.4%

32.1%

$ (35,268.48) $ (71,794.95) $ $ (46,165.61) $ $ (7,124.94) $ (3,364.30) $ (311,943.45)

.14) .44) .84) .23)

$ (21,352.41) $ (9,757.91) $ (5,040.96) $ (21,041.01) $ (1,569.96) $ (306.18) $ (6,525.65) $ (18,611.72)

-

% of Rev.

$ (602,562.05) -13.4% $ (295,976.23) -6.6% $ (75,916.41) -1.7% $ (570,959.89) -12.7% $ (1,545,414.58)

5.2% $ (10,418.00)

-0.2%


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EXTERNAL SERVICES VITAL VITTLES HOYA SNAXA UNCOMMON GROUNDS MORE UNCOMMON GROUNDS THE MIDNIGHT MUG CORP CATERING SEASONAL SERVICES


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VITAL VITTLES Entering its 39th year on the Hilltop, Vital Vittles continues to serve as the one-stop shop for students on Georgetown’s campus. Through replacing vendors, implementing an employee motivation program, and improving our relationship with the community, Vital Vittles is consistently bettering its ability to serve Georgetown students, faculty, and staff. In order to improve our consistency in product offerings, we have introduced a new grocery and health and beauty vendor, Associated Wholesalers, Inc. AWI’s biweekly deliveries allow us to maintain a consistent stock of all products in our store, in particular our perishable food items. Customers will also notice a significant decrease in the price of items in our health and beauty aisle. Because of this consistency, we were able to reset Vital Vittles at the beginning of September, allowing us to use the space we have in the Leavey Center to its greatest potential and offer new, highly demanded products. In an effort to become more environmentally friendly and to offer lower prices, Vital Vittles switched its produce vendor to Coastal Sunbelt Produce of Maryland. Coastal Sunbelt not only provides products from USDA certified organic farms but also at cheaper prices than those of our previous produce vendor. Vital Vittles has become the go-to place on Georgetown’s campus for fresh fruits and vegetables. Through a newly implemented employee motivation program,VitalVittles has improved its standard of service to the community. Employees are members of teams within the store and receive points for going beyond their day-to-day tasks and lose points for not fulfilling their responsibilities. This teams mechanism allowsVitalVittles management to hold all employees more accountable to their customers. This program has been so successful in the store, in fact, that it has been extended on a Corp-wide level. Adding to its effort to connect with its patrons, Vital Vittles for the first time has a Customer Relations management position. The Director of Customer Relations works on projects which allow Vital Vittles employees better serve Georgetown University students and staff. One such project is the Vital Vittles Student Spotlight. Through this new monthly program, one non-Corp Georgetown student who is nominated by another Hoya is featured in Vital Vittles for their work on campus. The recipient has an opportunity to promote whatever he or she is doing to revitalize the Georgetown community. In the upcoming year, we will focus on continuing to improve the efficiency of our business operations through more efficient purchasing as well as the capabilities of equipment. We are in the process of upgrading our point of sale systems to allow all four registers to accept all tender types, reducing wait time for customers. Both in our daily interactions with customers and our upper level management decisions, Vital Vittles always focuses on how we can best serve the Georgetown community. Michael Crafts Director of Vital Vittles

Students of Georgetown Vital Vittles Income Statement Vital Vittles Income Statement FY 2011 YTD FY11

YTD FY10

Revenues Sales Less Sales Tax

$ 2,142,065.29 $ (69,062.14)

$ 2,277,988.46 $ (73,919.19)

Total Revenues

$ 2,073,003.15

$ 2,204,069.27

Cost of Goods Sold Cost of Sales

$ (1,584,579.60)

$ (1,799,361.77)

Total Cost of Goods Sold

$ (1,584,579.60)

$ (1,799,361.77)

Gross Profit *as a percentile

$

488,423.55 23%

$

404,707.50 18%

Operating Expenses Wages Payroll Taxes Rent Cash Over/Short Shift Soda Employee Appreciation Spoilage IT Marketing HR Office Supplies Depreciation Expense Security Maintenance License Credit Card Service Charges Debit Dollar Charges Miscellaneous Expense

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

(118,454.06) (9,526.14) (141,477.40) (859.46) (4,029.52) (16,669.01) (77.17) (340.11) (3,839.00) (13,055.37) (1,979.80) (5,745.15) (197.40) (70,118.88) (23,240.74) -

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

(111,438.49) (8,601.16) (137,355.42) 511.95 (4,025.71) (20,557.25) (416.15) (3,522.42) (13,522.28) (2,450.28) (5,832.55) (64,146.56) (24,960.91) 24.54

Total Operating Expenses

$

(409,609.21)

$

(396,292.69)

Operating Income

$

78,814.34

$

8,456.29

Allocation *based on wages

$

(65,543.99) 25%

$

(81,064.16) 24.5%

Net Income

$

13,270.35

$

(72,607.87)


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HOYA SNAXA Hoya Snaxa, Georgetown’s humble bodega located in Kennedy Hall in the Southwest Quad, continues to develop its product line and maintain strong customer relations to best serve students, faculty, staff, and customers alike. Over the course of fiscal year 2011, Snaxa increased revenue by almost $100,000 and net income by about $30,000 through product expansion and targeted marketing programs. With no room for expansion and minimal room for long-term product storage, one of Snaxa’s goals of the past year was to get creative with space. Several large shelves were added to the cash register area and coffee cart area to expand the store’s selection of medicines, dormitory supplies, and miscellaneous non-food items.Several other small changes were made including the addition of more shelves to the center aisle, rearrangement of refrigerators, more hooks to hang products from walls, and consolidation of shelves/table units. Popular events continued to create an inviting atmosphere and make our customers feel like they are part of the Snaxa family. Trivia night was shifted to early on Wednesday nights from 8:3010:30 so more customers would be able to stop by. Customer of the Moment has placed the spotlight on some of our most loyal customers including students, faculty, and staff alike. Snaxa continues to look for ways to expand and engage its customers. Future goals include selling produce by December 2011, potential diversification of the present drink selection to include popular choices such as Snapple and Vitamin Water. Snaxa employees are excited to continue to work hard to maintain high-quality customer interactions and make everyone who walks into the southwest bodega feel at home. Mary-Kate Supplitt Director of Hoya Snaxa

Students of Georgetown Hoya Snaxa Income Statement Hoya Snaxa Income Statement FY 2011 YTD FY11

YTD FY10

Revenues Sales Less Sales Tax

$ 674,156.72 $ (24,427.65)

$ 575,095.13 $ (14,731.56)

Total Revenues

$ 649,729.07

$ 560,363.57

Cost of Goods Sold Cost of Sales

$ (465,021.22)

$ (407,196.93)

Total Cost of Goods Sold

$ (465,021.22)

$ (407,196.93)

Gross Profit *as a percentile

$ 184,707.85 27%

$ 153,166.64 27%

$ (61,848.98) $ (4,481.16) $ (19,879.44) $ 326.09 $ (1,730.56) $ $ (4,817.89)

$ (61,310.89) $ (3,997.66) $ (19,300.44) $ 278.76 $ (1,322.35) $ $ (3,694.76)

$ $ (160.33) $ (1,551.08) $ (4,622.84) $ (608.15) $ (1,590.13) $ (147.40) $ (22,880.74) $ (13,278.04)

$ $ (150.00) $ (3,486.66) $ (4,608.30) $ (764.14) $ (69.55) $ (476.00) $ (14,633.52) $ (11,375.93)

Total Operating Expenses

$ (137,270.65)

$ (124,911.44)

Operating Income

$ 47,437.20

$ 28,255.20

Allocation *based on wages

$ (33,970.43) 13%

$ (44,599.63) 13.5%

Net Income

$ 13,466.77

$ (16,344.43)

Operating Expenses Wages Payroll Taxes Rent Cash Over/Short Shift Soda Employee Appreciation Spoilage IT Marketing HR Office Supplies Depreciation Expense Security Maintenance License Credit Card Service Charges Debit Dollar Charges Miscellaneous Expense


17

UNCOMMON GROUNDS Uncommon Grounds entered its sixteenth fiscal year continuing to find new ways to serve Our Georgetown and improve upon sound operations and customer service in the Leavey Center. UG’s FY 2011 encompassed a perpetuation of increasing profits, product quality, and diversity of service offerings that we hope to continue in FY12. This year, UG has seen a huge increase in demand with the advent of new programs centered around the business school as well as professional development services and student programming in the Leavey center. We have welcomed everyone from international management consulting firms to Georgetown Hoyas basketball players into our store to host events and stage promotions. Our central location in the campus center allows us the spatial opportunity to serve our peers with special deals and discounts associated with student groups and philanthropic causes that we have certainly expanded upon this year. Additionally, Uncommon Grounds continued its encouragement and appreciation of the artistic interests, aspirations, and achievements of Hoyas by providing three UG Arts Scholarships worth $1200 spread out over two semesters. Our arts culture is further emphasized by Open Mic nights where we provide a stage for a capella groups, individual free speech, and biweekly musical performances. Operationally, Uncommon Grounds has further pursued ways of expediting our service of food and drink starting with a more succinct and involved form of training. Partnerships with the Corp Green Team and Corp Advancement Team have given us opportunities to be more environmentally aware in our processes as well as more efficient in wage distribution and on shift. Our product offerings have mirrored customer demand for more flavored iced tea and seasonal specialty drinks with the help of Corp Marketing. In this next fiscal year, UG looks forward to continuing to make use of our space in Leavey and hopefully improving upon the general aesthetics and coffee shop-feel of our service. Opening of the new Science Center in the near future offers UG the exciting opportunity of serving more of our Georgetown community, and we are constantly looking for ways to be more efficient in taking on this new demand from increased foot traffic through Leavey. This is tandem with our continued partnerships with other Corp services and focus groups give UG some exciting new prospects to keep improving upon our operation and customer relations and generally better serve the Georgetown at-large community. Lauren Scheidler Director of Uncommon Grounds

Students of Georgetown Uncommon Grounds Uncommon Grounds Income Statement Income Statement FY 2011 YTD FY11

YTD FY10

Revenues Sales Less Sales Tax

$ 512,192.75 $ (42,042.28)

$ 445,743.19 $ (35,093.04)

Total Revenues

$ 470,150.47

$ 410,650.15

Cost of Goods Sold Cost of Sales

$ (204,463.41)

$ (183,144.90)

Total Cost of Goods Sold

$ (204,463.41)

$ (183,144.90)

Gross Profit *as a percentile

$ 265,687.06 52%

$ 227,505.25 51%

Operating Expenses Wages Payroll Taxes Rent Cash Over/Short Shift Soda Employee Appreciation Spoilage IT Marketing HR Office Supplies Depreciation Expense Security Maintenance License Credit Card Service Charges Debit Dollar Charges Miscellaneous Expense

$ (111,071.33) $ (8,768.81) $ (37,353.72) $ (212.04) $ (1,752.67) $ $ (4,814.28) $ $ $ (236.31) $ (3,159.28) $ (7,558.44) $ $ (4,457.80) $ $ (15,092.41) $ (6,688.54)

$ (104,632.22) $ (7,144.04) $ (37,306.72) $ (109.79) $ (1,355.39) $ $ (3,145.93) $ (68.42) $ $ (175.04) $ (4,936.83) $ (18,528.11) $ $ (5,786.92) $ (70.00) $ (13,918.66) $ (6,334.49)

Total Operating Expenses

$ (201,165.63)

$ (203,512.56)

Operating Income

$

$

Allocation *based on wages

$ (61,375.13) 24%

$ (76,113.05) 23.0%

Net Income

$

$ (52,120.36)

64,521.43

3,146.30

23,992.69


18

MORE UNCOMMON GROUNDS (MUG) Through a year plagued with waterline and heating issues, More Uncommon Grounds (MUG) has persevered through the ups and downs of thriving as a small business, focusing on improving operational stability, enhancing the overall image of our coffee cart, and connecting with our diverse customer base to accommodate their needs and interests. The challenges we have faced this year with faulty plumbing and electrical problems have inspired not only a vigorous work ethic in our already determined employees, but have encouraged both the MUG Upper Management and the Corp Upper Management to look into redesigning and rethinking MUG. We are currently preparing a proposal with a design/build company and working in smaller research teams to determine the best way to tackle the operational issues and overall image of MUG. In the meantime, we have partnered with Georgetown facilities to keep a constant eye on our waterlines, and have rewired the store to increase the electrical safety of the cart. From this project, we have installed brand new lighting throughout the cart, making weekday mornings a bit brighter for students and faculty alike. Located in the Bunn Intercultural Center at the center of Georgetown’s campus, MUG has the unique opportunity to reach out to all types of people, from students and professors, to visitors and prospective students; to coffee addicts and chocoholics, to vegetarians and carnivores—we have worked hard this year to satisfy all our clientele. We have installed brand new, handcrafted menus that are attractive and easily readable, giving customers the opportunity to decide on their perfect drink while waiting in line. We have also hosted a Customer Appreciation Day, thanking all of our customers for their patronage and continuous support. MUG celebrated its 12th birthday this past April, which became a day filled with discounts and special presents for our customers. This past November, we gave away $6,500 to Georgetown students through the annual MUG Scholarship Program. We look forward to revamping our scholarship this year to better fit the needs of our community; we will be unveiling this new program this upcoming spring semester. As we look forward into a new year, we promise to continue renovating MUG to serve the Georgetown community the best way we can—through reliable customer service, dependable operations, enhanced menu options, and, as always, a delicious cup of coffee and a smile to get you through your day. Lili Dodderidge Director of More Uncommon Grounds

Students of Georgetown More MUG Income Statement Uncommon Grounds Income Statement FY 2011 YTD FY11

YTD FY10

Revenues Sales Less Sales Tax

$ 375,201.65 $ (29,994.06)

$ 331,824.86 $ (25,829.78)

Total Revenues

$ 345,207.59

$ 305,995.08

Cost of Goods Sold Cost of Sales

$ (156,948.84)

$ (133,172.06)

Total Cost of Goods Sold

$ (156,948.84)

$ (133,172.06)

Gross Profit *as a percentile

$ 188,258.75 50%

$ 172,823.02 52%

Operating Expenses Wages Payroll Taxes Rent Cash Over/Short Shift Soda Employee Appreciation Spoilage IT Marketing HR Office Supplies Depreciation Expense Security Maintenance License Credit Card Service Charges Debit Dollar Charges Miscellaneous Expense

$ (55,596.06) $ (4,244.06) $ (2,903.60) $ (471.47) $ (878.39) $ $ (3,341.49) $ $ $ $ (4,303.58) $ (9,440.67) $ (630.76) $ (6,324.79) $ $ (12,666.08) $ (4,600.92)

$ (57,919.67) $ (3,916.36) $ (7,391.56) $ (887.53) $ (892.56) $ $ (1,939.40) $ $ $ (160.00) $ (3,489.50) $ (8,076.12) $ (750.64) $ (6,378.74) $ (70.00) $ (9,702.89) $ (4,871.84)

Total Operating Expenses

$ (105,401.87)

$ (106,446.81)

Operating Income

$

$ 66,376.21

Allocation *based on wages

$ (30,646.62) 12%

$ (42,132.74) 12.8%

Net Income

$

$ 24,243.47

82,856.88

52,210.26


19

THE MIDNIGHT MUG During the 2011 fiscal year, The Midnight MUG, located on the second floor of Lauinger Library, celebrated seven years of serving caffeine-craving students. Since its opening in 2004, the store has matured to become a center for student life at Georgetown, where students can meet with professors and get free lattes through the Office Hours program, display their works of art or perform during Open Mic Nights, or simply take a late-night study break without leaving the library. FY2011 ushered in an unprecedented level of efficiency and profitability for The Midnight MUG. While sales reached over $690,000, the store’s after-tax revenue increased by approximately $22,000 -- of which we were able to convert a remarkable 92.21% to net income. This dramatic increase in efficiency stems from a more effective use of wages, a stronger dedication to ensuring that we consistently have all of our products in stock, and a focus on expanding our product offerings to meet the needs of customers. With this increase, net income rose to $72,140, accounting for approximately one-third of The Corp’s total profit, making The Midnight MUG the most profitable of the company’s services. We have grown in personnel, as well; during FY2011 we hired 21 new employees, who have brought a new level of excitement and passion to the store that will last for years to come. As The Midnight MUG has grown, we have continued to focus on fulfilling customer needs. During FY 2011 we invested in a complete redesign of the store’s seating space, adding a window bar to accommodate more students. Over the summer we switched our primary food vendor to Bread & Chocolate in order to provide a wider variety of meal choices, including healthier and more allergy-friendly options, such as salads and wraps. Due to our financial success in FY 2011 we were able to find a new way to give back to the Georgetown community. The Midnight MUG scholarship program will be launched in the Fall Semester of FY 2012. While we recognize that the store means a lot of different things to a lot of different people, we truly hope that all Georgetown students feel likeThe Midnight MUG is their home away from home. peace.love.sfchai Alex Mark Director of The Midnight MUG

Students of Georgetown The Midnight MUG The Midnight Mug Income Statement Income Statement FY 2011 Revenues Sales Less Sales Tax Total Revenues # Cost of Goods Sold # Cost of Sales # Total Cost of Goods Sold # Gross Profit *as a percentile # Operating Expenses # Wages Payroll Taxes Rent Cash Over/Short Shift Soda Employee Appreciation Spoilage IT Marketing HR Office Supplies Depreciation Expense Security Maintenance License Credit Card Service Charges Debit Dollar Charges Miscellaneous Expense Total Operating Expenses # Operating Income # Allocation # *based on wages # Net Income

YTD FY11

YTD FY10

$ 690,679.57 $ (43,564.72)

$ 661,767.44 $ (39,161.70)

$ 647,114.85

$ 622,605.74

$ (326,092.25)

$ (317,366.87)

$ (326,092.25)

$ (317,366.87)

$ 321,022.60 46%

$ 305,238.87 46%

$ (97,049.59) $ (7,208.30) $ (19,224.35) $ (654.06) $ (1,177.19) $ $ (4,651.25)

$ (93,924.56) $ (6,680.67) $ (19,823.66) $ 743.95 $ (1,063.63) $ $ (1,415.80)

$ $ (349.50) $ (4,427.07) $ (19,828.87) $ (410.22) $ (1,866.88) $ $ (16,654.68) $ (15,090.79)

$ $ (176.95) $ (5,951.22) $ (18,553.48) $ (799.08) $ (5,535.47) $ (155.00) $ (17,619.72) $ (14,948.65)

$ (188,592.75)

$ (185,903.94)

$ 132,429.85

$ 119,334.93

$ (53,394.81) 20%

$ (68,323.93) 20.7%

$ 79,035.04

$ 51,011.00


20

CORP CATERING Corp Catering is proud to leave our third fiscal year with great financial accomplishments. We have doubled our sales from last year and more than tripled our sales from our first operating year, setting us on a continual path of growth and improvement. Corp Catering’s growth can be attributed to our three-tiered marketing approach that meets the university’s need as “Georgetown’s Everyday Caterer.” We opened new avenues to better serve the student population, with services that better fit the budgets of student groups, and care packages that meet the needs of busy students. To improve our services and offerings, we focused our efforts on standardizing our order process, restructuring our management, and redesigning our product offerings. Corp Catering’s growth is emulated in its completion of its largest order, two-thousand lunch boxes for New Student Orientation (NSO). While we have catered one-thousand person breakfast orders for the Georgetown Admission Ambassador Program (GAAP), the NSO lunchbox order expanded our operationally capabilities and reflected our dedicated to the community. As the first taste of Georgetown, we hoped to properly welcome the freshman class to their new home on the Hilltop. In restructuring our management team, we aimed to better utilize our flat structure to produce measurable success. Our twenty catering specialists are all involved in our management team, finding multiple avenues in which students are directly involved in our operational and growth strategies. In supporting Corp Catering, you are not only supporting our effort to educate students in the entrepreneurial spirit, but also supporting a wide range of philanthropic efforts that directly impact the Georgetown Community. Like other Corp services, Corp Catering is dedicated to reinvesting in the university and its students. We catered over $2000 in philanthropic events this year and participated in a successful service day that met community needs. Corp Catering anticipates continual growth over the next fiscal year and is looking into new spaces on campus. Our customers are more than just invoices for us, and we take pride in serving you. We promise to continue developing Corp Catering over the next year to better satisfy your Everyday Catering needs. We appreciate all the support of our customers over the past three years and opportunity you have given us to grow. Alyxie Harrick Director of Corp Catering

Students of Georgetown Corp Catering Corp Catering Income Statement Income Statement FY 2011 YTD FY11

YTD FY10

Revenues Sales Less Sales Tax

$ 108,596.39 $ -

$ 54,733.62 $ -

Total Revenues

$ 108,596.39

$ 54,733.62

Cost of Goods Sold Cost of Sales

$ (44,695.45)

$ (20,653.52)

Total Cost of Goods Sold

$ (44,695.45)

$ (20,653.52)

Gross Profit *as a percentile

$ 63,900.94 59%

$ 34,080.10 62%

$ (19,754.66) $ (1,597.75) $ (5,040.96) $ (1,292.47) $ $ -

$ (11,431.43) $ (850.38) $ (4,893.96) $ (558.42) $ $ -

$ $ $ $ $ $

$ $ $ $ $ $

Operating Expenses Wages Payroll Taxes Rent Shift Soda Employee Appreciation Spoilage IT Marketing HR Office Supplies Depreciation Expense Maintenance License Miscellaneous Expense

(114.47) (163.31) (3,887.25) (1,569.96) (1,068.15) -

(508.98) (111.90) (3,219.71) (1,569.96) (1,974.94) (35.00)

Total Operating Expenses

$ (34,488.98)

$ (25,154.68)

Operating Income

$ 29,411.96

$

8,925.42

Allocation *based on wages

$ (10,935.46) 4%

$

(8,315.61) 2.5%

Net Income

$ 18,476.50

$

609.81


21

SEASONAL SERVICES Striving to make the lives of all Georgetown students more convenient and affordable, Seasonal Services has seen immense growth throughout the past year. In an effort to run more efficiently, Seasonal Services has undergone additions to the management team, and instituted new Student Storage protocols. As a result of these efforts, Student Storage ran more smoothly than ever before and Corp Shuttles continue to get you where you need to go. Besides that, Seasonal Services is expanding to include Corp Ink, a low cost printing service for students and student groups. There are also a number of other initiatives proposed by Corp employees that we are trying to make a reality through Seasonal Services. Over Easter Break, Bunny Shuttles transported Hoyas to Dulles, Reagan, and Baltimore Washington International Airports over a two day period. However, because operational costs have consistently been in the red for the past three years, the Corp will only be running Turkey Shuttles in the future to ensure we can still offer this service to students at the most demanding time. Even though a hurricane and earthquake threatened Corp Storage, the service was a huge success during the May collection and August redistribution periods. With an Upper and Middle Management, as well as support from all Corpies, over 3,000 boxes were stored from over 1,100 orders. Although Corp Storage faced competition, due to our low prices and convenient locations, we remain the only storage company endorsed by Georgetown University. Room pick-up went off without a flaw in May, and although weather threatened August Storage, all of the boxes were moved from Harbin Patio to Riverside Lounge safely. Thanks to our customers, Seasonal Services continues to offer quick and cheap storage and shuttle services to students. We look forward to continue to serve students in as many ways as possible in the future! Lauren Mahon Director of Seasonal Services

Corp Shuttles

CORP STORAGE

Students of Georgetown Shipping and Storage Seasonal Services Income Statement Income Statement FY 2011 YTD FY11

YTD FY10

Revenues Sales Corp INK Bunny Shuttles Shipping Charges Reimbursed

$ 121,157.06 $ 956.25 $ 3,971.50 $ (2,371.00)

$ 119,232.79 $ $ 3,925.00 $ (698.00)

Total Revenues

$ 123,713.81

$ 122,459.79

Cost of Goods Sold Cost of Sales

$

(4,220.61)

$

(4,640.12)

Total Cost of Goods Sold

$

(4,220.61)

$

(4,640.12)

Gross Profit

$ 119,493.20

$ 117,819.67

Operating Expenses Wages Payroll Taxes Rent Rental Shuttles Rental Misc Cash Over/Short Employee Appreciation Shift Soda IT Marketing HR Office Supplies Depreciation Expense Maintenance Credit Card Service Charges Miscellaneous Expense

$ (8,979.63) $ (778.28) $ (21,041.01) $ (5,981.00) $ (6,555.00) $ $ $ (635.83) $ (14.95) $ (672.92) $ (120.41) $ (4,631.61) $ (306.18) $ $ -

$ (13,592.46) $ (1,252.74) $ (21,249.46) $ (3,456.00) $ (8,654.82) $ $ $ (363.11) $ $ (242.75) $ $ (3,566.51) $ (408.24) $ $ (355.58)

Total Operating Expenses

$ (49,716.82)

$ (53,141.67)

Operating Income

$ 69,776.38

$ 64,678.00

Allocation *based on wages

$

$

Net Income

$ 64,778.95

(4,997.43) 2%

(9,887.62) 3.0%

$ 54,790.38


22

INTERNAL SERVICES ACCOUNTING IT+MARKETING HUMAN RESOURCES


23

ACCOUNTING Over the past year, Corp Accounting has continued to provide assistance to the external services of The Corp through management of cash flow, invoice payments and Point of Sales (POS) projects. In addition to every day accounting work, accountants reconcile all of our accounts, including our payroll, cash and investment accounts. In FY 2011, we have eliminated redundancy throughout our office and set more solid guidelines for each accounting position. We have instituted the position of Director of POS to be the overseer for running reports on products, prices, a task that was once under the description of Assistant Controller who now has more time to focus on reconciliations. Recently, Corp Accounting has made several internal changes in order to continue to improve efficiency. We have established a method of scanning invoices from vendors and filing them electronically. Not only is this process more reliable than keeping paper copies stored in the office, but also invoices will now be more accessible to The Corp as a whole. The program we have opted to use also has text recognition software making it easier than ever to search for a specific product or price. Electronic filing works hand-in-hand with our goal of maximizing equipment usage as well as office space. At the beginning of August 2011, The Corp was audited to provide insight on how reliable and legitimate our accounting practices are. Though this process requires a lot of hard work from multiple accountants in the office, we had another year of positive feedback, reflecting that our practices are sound and that Corp Accounting is exactly where it should be at this point. With only one minor mistake, Corp Accounting had the most successful audit to date. Mike Lavoie Controller

Students of Georgetown

Main Office and Accounting Main Office & Accounting Income Statement Income Statement FY 2011

YTD FY11

YTD FY10

Revenues General Gala Donations Other Miscellaneous Less Sales Tax

$ $ $ $ $ $

9,054.76 42,168.00 675.91 320.00 -

$ $ $ $ $ $

11,445.58 24,854.00 1,500.00 -

Total Revenues

$

52,218.67

$

37,799.58

Cost of Goods Sold Purchases - General

$

(4,356.77)

$

(7,460.00)

Total Cost of Goods Sold

$

(4,356.77)

$

(7,460.00)

Gross Profit

$

47,861.90

$

30,339.58

Operating Expenses Wages Payroll Taxes Rent Shift Soda Employee Appreciation Equipment Rental Insurance Professional Fees Telephone Marketing HR Business Meeting Office Supplies Client Relationship Alumni Relations Theft Depreciation Expense Depreciation - Website Amortization - Trademark Program Expense IT Security Maintenance Contributions CSOC Postage License Bank Service Charge Credit Card Service Charges Miscellaneous Expense Gala Expense Loss on Disposal Travel/Meals Other Expenses

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

(65,866.27) (5,928.68) (46,165.61) (2,100.08) (1,200.14) (21,634.48) (45,254.07) (52,737.46) (18,404.38) (4,623.37) (27,294.09) (9,158.38) (1,100.00) (205.74) (5,749.94) (1,375.00) (1,613.42) (471.87) (5,763.85) (46,191.96) (2,695.80) (1,266.42) (3,888.63) (19,201.67) (5,117.80) (148.68) (37,944.21) (3,876.95) (50.00)

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

(82,749.16) (3,463.90) (48,655.01) (1,659.42) (30.79) (14,061.41) (43,755.82) (54,465.77) (17,257.59) (4,718.62) (31,847.17) (353.90) (9,656.12) (1,880.00) (7,349.92) (3,300.00) (5,128.21) (693.89) (3,452.20) (25,616.40) (5,654.40) (346.38) (1,124.70) (19,848.64) (185.25) (30,518.09) (342.26) -

Total Operating Expenses

$ (437,028.95)

$ (418,115.02)

Operating Income

$ (389,167.05)

$ (387,775.44)

Investment Income Interest Revenue Dividend Revenue Capital Gains / Losses Unrealized Gains / Losses

$ 16,404.90 $ 8,662.70 $ 32,823.95 $ 109,044.41

$ $ $ $

14,662.33 8,584.89 9,527.62 56,541.11

Total Investment Income

$ 166,935.96

$

89,315.95

Net Income

$ (222,231.09)

$ (298,459.49)


24

IT+MARKETING The IT+Marketing has had an exciting and transformational 2011. In March, we took over the reigns from the superlative leadership of Patrick Go and Alex Pon. Since that time we have taken over management of CorpInk, installed a heavy shelving system, and are working on getting new desks before the end of the year. We’ve taken on two new crossovers into IT+M and changed the IT+M crossover system to a project based structure. Both IT and Marketing have dramatically expanded the amount of work that they do despite not growing in personnel and we are proud of the maturity and hard work of our young department. Revenue generation at the service level and Corp wide branding has been Marketing’s focus this year. The position of Creative Director was eliminated and integrated into the responsibilities of Director and GM.The introduction ofThe Corp Style Guide has improved the efficiency and effectiveness of service and Corp-Wide campaigns. We have launched unified seasonal drink campaigns across all Corp Coffee services to great success. The Marketing-Service crossover relationships have changed to a system in which new hires start a crossover upon being hired and are mentored by the outgoing marketing crossover for the first semester. Twitter access has been expanded to service Directors of Marketing to reflect the immediate nature of the media. The Corp has improved its presence and image on campus this year despite necessary price increases. Our Facebook following has grown substantially and follower interactions have also improved. On September 12, 2011 we launched The Corp’s new blog Behind The Counter. The blog has been very successful in connecting with the Georgetown community and highlighting The Corp’s involvement on campus. We have also expanded beyond traditional print and begun to include video and installations in our marketing campaigns. The Information Technology department of The Corp has focused on innovating The Corp’s systems this year by making improvements in efficiency and user-friendliness in all of The Corp’s internal documents and operations through the installation of Corp Access. Through this system, we looked to increase the usage of The Corp’s Online Reporting and PROPS system (Corpses) by making it both more accessible and adding an “oopsing” option. We also added Vendor Corpses and the Vendor Database to improve institutional memory within and across services for vendors. The system also includes the TempShift site, “Teams” points and a variety of other internal documents. This new backend consolidated all information that could have originally have been found in a number of different places on the Corp’s website and through the Employee Site of

the Future (ESOF). All of the information is now in one spot, and the aforementioned pages have been taken down. For the future, we are looking to revamp out alumni relations website and create a self-updating roster through Corp Access. We are also looking to redesign the Corp’s website to make it more clear and user-friendly. The IT+Marketing Department continues to foster an environment in which our employees can develop professionally and personally. 2012 promises to be another action-packed year and we are excited develop creative solutions to the new challenges we encounter. Christina Johnson Director of IT

Keaton Bedell Director of Marketing

Students of Georgetown IT+Marketing IT+Marketing Income StatementIncome Statement FY 2011 YTD FY11

YTD FY10

Operating Expenses Wages Payroll Taxes IT Shift Soda Employee Appreciation HR Office Supplies

$ (32,885.14) $ (2,383.34) $ (59.90) $ (1,063.92) $ $ (120.00) $ (2,120.48)

$ (27,641.72) $ (2,014.54) $ $ (587.76) $ $ (327.26) $ (1,405.97)

Total Expenses

$ (38,632.78)

$ (31,977.25)

corp

it marketing


25

HUMAN RESOURCES (HR) The Corp’s Human Resources Department has been spending this year working to improve both internal and external aspects. Major strides can be attributed to all HR department members (Director of Human Resources, Assistant Director of HR and Director of Alumni Relations and Professional Development). The department has used past successes from the previous HR department and other Corp services to continue to provide support to its employees. One of the most significant improvements the HR department has had this year is its Corpwide Teams system. The Teams system was originally used by Vital Vittles to improve employee work ethic and encourage the use of CORPS and PROPS. For a few semesters, The Midnight MUG has used a similar structure, known as Tribes in order to boost employee morale and intraservice bonding.The HR department looked to both of these models in order to create the Corpwide Teams system. Their goal was to increase both work ethic and interservice culture among employees. After just 3 months, the Corpwide Teams system has increased the use of CORPS and PROPS by over 100%. Employees have also had the opportunity to meet other service employees through crossover shifts as well as a team pizza party. Additionally, The Corp’s hiring process has slowly begun to evolve. This year, statistics and employee pillars were added to The Corp site in order to increase the company’s external transparency. Uniform rubrics were introduced into each service’s interview process. However, one main problem, which still remains is the final step of hiring. Next spring, the HR department will work to find a more official formula used to place new hires into the appropriate service. Another example of the positive improvements made to the HR department is the work of Katy Lewandowski, Director of Alumni Relations and Professional Development. Katy began this position in the Spring of 2010 and has continued to expand the role far beyond its original concept. Katy continues to organize successful resume reviews, employer information sessions by Corpies for Corpies and networking events. Future projects include expanding professional development opportunities for younger Corpies, including a database of current Corpies’ fields of study, past internships, and experiences abroad as well as strengthening the Corp Alumni Network through a possible Alumni Council. Other internal improvements in the HR department have sprouted from the work of the IT Department and their redesign of the Corp Access website. Employees are now able to complete an employee questionnaire, sign up for temp shifts, process CORPS, PROPS and OOPS, view their employee record, and

process teams points on the same site.These small improvements are just part of the effort to create a solid foundation on which the department can build in coming years. Colleen Cacciabeve Director of Human Resources


26

THE CORP FAMILY Abbi Golledge Abby Grahek Adam Alfi Adam Fine Adam Ramadan Albert Eisenberg Alec Freling Alec Miran Alejandro Neira Aleska Krolls Aleta Greer Alexander Pon Alexander Seiden Alexandra Moran Alexandra Rossetti Alexandra Tynion Alex Freeman Alex Mark Alison Crowley Ally Noyes Alyxie Harrick Amelia Kao Ana-Alicia Siqueiros Anam Raheem Andrea Wallach Andrew Connelly Andrew Kennedy Andrew Strunk Andrew Waddell Andy Sugrue Aneesh Gupta Anna Salinas Arianna Pattek Audrey Walker Ben Burdick Beno Picciano Ben Santucci Beth Anne Kadien Betsy Helmer Bettina Bergoo Bill McGoey Bill Ward Billy McGeehin Brad Glasser Brian McGuire Brian Roscitt Bridget Ansel Brittany Seidensticker Brooke Heinichen Bryan McTiernan

Caitlin McGoldrick Callie Wells Capri LaRocca Caren Pinto Carly Graf Carolina Delgado Caroline Massarelli Caroline Round Catherine Dokurno Charlotte Dillon Charlotte Japp Charly Jaffe Chris Ballard Chris Butterfield Chris Dicks Chris Gudgeon Chris Siegler Chris Szurgot Christy Geaney Christy Johnson Claire Reynolds Colin Steele Colleen Cacciabeve Connor Ciesemier Connor Gregoire Conor Finnegan Conor McNulty Corey Sherman Courtney Ulrich Danielle DeLuca Dan White Dave Baran David Freenock Deanna Arthur Dee Dee Wei Derek Anderson Derrik Sweeney Dominic Jones Eamon O’Connor Ekta Sharma Elise McKenna Elle Midey Ellie Conlee Ellie Diberardino Emi Koch Emily Oehlsen Erielle Davidson Erin Collins Erin Johnson Erin Mulholland

Erin Shindle Esther Finkelstein Evan Markiles Fahad Abdul Gary Li Greta Rasmus Hanna Gully Hao Shen Hayley Campbell Heather Gartin Henry Jennings Hillary Neger Hunter Tuttle Ianthe Metzger Ife Bethel-Sears Irene Kim Isabella Proia Ivy Higgins Izzy Ferland Jaina Shah Jamie Lassiter Jamie O’Neill Jeffrey Martin Jen Leahey Jenny Colgan Jen Opie Joe Liotta Joe Romano John Bufe Johnny Mannix John Roach Jon-Michael LaGray Josh Feller Josh Sizer Julia Donnantuono Kaitlyn Fredrick Kara Casella Kate Michel Kate Newman Kate Petersen Kate Taylor Katharine Collinson Katherine Bruce Katherine Kaiser Katherine Scholle Katie Courtin Kat Tuckett Katy Donahue Katy Lewandowski Keaton Bedell

Kelley Kahler Kelly Bonilla Kelsey Tom Kelsey Tsai Kelsey Zehentbauer Kerry Uehlinger Kevin Hardy Kevin Schumacher Kevin Suyo Kiki Dolan Kinne Chapin Kris Kagei Kristen Guernier Kristen Janiszewski Kristina Wilson Kyun Saiidnia LaToya Tufts Laura Fayer Laura Kaer Laura Kelly Laura Shen Lauren DeNinno Lauren Klein Lauren MacGuidwin Lauren Mahon Lauren Sheidler Leo Schrantz Liam Burrell Lili Dodderidge Lizzy MacGill Lucy Obus Luke Howley Maddie Josef Maddie McLennon Maggie Larkin Maggie Laush Malik Stevens Marc Berardi Margaret Delaney Margaux McGrath Margo Zlotnick Mary Cass Mary Elizabeth Burke Mary Kate Supplitt Mary Murphy Matthew Ginsberg Matt Renart Matt Taurchini Maura Hohman Maura Welch


27

Meghan McCormick Meg McMenamin Michael Lonie Michael Presas Michael Whittaker Michelle Thomasch Mike Crafts Mike Hoffman Mike Lavoie Mike McClain Mike McIntyre Mike West Mitch Feinberg Molly Kozel Molly Lynch Nafees Ahmed Nate Hochstetler Nate Tisa Neza Bevc

Nick DeMay Nick Liu Nick Long Nick Shaker Nora Hughes Patrick Dearing Patrick Go Paul Berry Paul Capp Pete D’Amato Peter McMenamin Pieter Fossel Rachael Wildes Raphy Chines Rashaad Eshack Robert Nick Baker Roseann Day R. Scott Munro Sabrina Batista

Sabrina Katz Sai Haran Samantha Kubek Sarah Henningsen Sarah McMahon Sari Sharoni Savannah Bergquist Savannah English Scott Breen Sean Kelly Seri Buzby Shanniece Reid-Lewis Sheena Patel Sherman Reynolds Spencer Fertig Stacy Siegel Stephanie Clark Stephanie Wolfram Stephen Murray

Thomas Lipinsky Thomas Mulholland Thomas Scharff Tierney Sneed Tim Baisley Tim Carey Tim DeVita Tom Bosco Tom Chokel Tom Maher Trent Smith Tyler Mow-Unland Vidur Khatri Whitney McAniff Wil Curiel William Cousino Will McKeithen Yuko Shimada Zubin Teherani


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The Corp Annual Report 2011  

We are thrilled to celebrate our 40th anniversary of serving students and proud to share this occasion with you, our Shareholders. We will c...

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