theconcordian
sports Concordia s womens rugby capture the Cup P. 15
1
Home open heartbreak P.17
Few Concordia students
wave their flag at concert
Tuesday, Sept. 14, 2010
life Re-inventing the dorm. P. 7
Photo by Tiffany Blaise
Orientation concert fails opinion to attract the majority of Concordia students An open letter to students P. 19
Despite running smoothly, less than 4,000 students attended the CSU event Evan LePage News editor
music Montreal’s Chromeo talks about their latest P. 12
Despite holding the concert on campus, packing a line-up with big names in Canadian music and revitalizing their bracelet distribution strategy, the Concordia Student Union’s annual Orientation Concert last week was marred by mediocre attendance. “We were expecting around 6000 people, but we got a little bit less than 4000,” said Andres Lopez, the CSU’s VP student life and the main organizer of the event which headlined three-time Juno award winner K’naan and Montreal’s very own Chromeo. Lopez admitted that despite what he felt was an aggressive marketing campaign, there were still many students who simply were not reached by the adver-
tising. “Even though we did really good marketing, it’s very hard to reach 30, 000 students,” he said. “So we did our best.” Lopez recounted how on Thursday morning, the day of the show, he was asking students in the hall whether they would be attending and was greeted with reactions of surprise, with many completely unaware as to the event and performers. This was the case for first-year human relations student Marlene Tawfik who found out about the event the morning of after she was texted by a friend. “I don’t think that everyone knew about it,” she said. In total, approximately 8000 bracelets were printed, Lopez said, but only around 6500 were distributed, still over 2000 more than the number of students that actually attended the event. These numbers come despite a campaign that saw students dressed as superheroes running around campus handing out information, booths stationed in multiple areas on both campuses and a new mobile website to promote the event. The changes were a massive improvement from
See “‘Orientation...” on p.3 Volume 28 Issue 3
Online video game invites players to reenact Dawson shooting Game released one week before 4-year anniversary of fatal CEGEP shooting Sarah Deshaies Editor-in-chief A video game recently posted to a gaming website invites players to walk in the footsteps of Kimveer Gill and go on a shooting rampage at Dawson College. Gill is the gunman who strode into Dawson in 2006 and opened fire, killing one student and injuring 19 others before killing himself. It was the most recent of the three school shootings
See “‘Dawson...” on p.2
theconcordian.com