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@TheColonnade
The Official Student Newspaper of Georgia College September 21, 2022
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JUUL settles for $438.5 million
The manufacturing company faces scrutiny after supposed unlawful marketing practices Drew Oldham Contributing Writer Earlier this month, a costly settlement was reached in a multi-state inquiry into the marketing tactics of the e-cigarette manufacturing company, JUUL. This settlement totaled $438.5 million and involved payouts to a total of 34 states and territories. This decisive ruling against the company comes as a retort of their controversial marketing
practices, in which it is believed they unlawfully attempted to market the product to underage children. The current national legal age for the consumption of products containing nicotine is 21 and was made so as the result of legislation passed in Feb. 2019, which amended the Federal Food, Drug and Cosmetic Act to change the legal federal age. Despite this landmark decision to change the legal age, which came
in part of a government prerogative that looked to crack down on underage nicotine consumption, underage nicotine use has become more widespread in the last couple years as a result of the addition of these new and easily concealable e-cigarette products. E-cigarette manufacturers like JUUL have greatly profited from this upward trend in use of these products. Before crackdowns such as the court case that they just
settled, the net worth of this company peaked at $10 billion in Oct. 2020. This enormous popularity emerged largely due to a deliberate marketing campaign targeted towards giving the product appeal to underage adolescents where JUUL utilized free samples, social media campaigns, lavish launch parties, discreet packaging and childish flavors, such as mango, cotton candy and other fruit flavors. This youth targeted
marketing campaign yielded unbridled success as it doubled the users of JUUL in the year from 2018 to 2019 and deeply embedded the product into teenage culture. Additionally, over half of respondents who had used JUUL, aged 1517, had never used combustible tobacco before, indicating that JUUL was effectively enticing children that previously had not been at risk to start smoking to start. JUUL did not only
bring
new
users,
it
brought habitual users as well. According to a Truth Initiative study, 37.6 percent of current JUUL users in 2019 used it on 10 or more days of the month, thus indicating that they used this product habitually which is indicative of a growing addiction or reliance on the product for day to day functioning. See JUUL| Page 3
GC VOLLEYBALL V. USC AIKEN
The accuracy of IQ tests Hannah Adams Asst. Opinion Editor In 1971, The Supreme
Brennan Schmitz Asst. Sports Editor
Court banned the use of IQ tests in the business world because of the case
GC volleyball tipped
Griggs vs. Duke Power
Set 3 was when the
Bobcats displayed their dominance
as
they
play
held a comfortable lead
with a dominant 3-0
through the whole set.
that there can be no bar-
sweep over USC Aik-
The Bobcats tallied 13
riers to employment that
en Tuesday, Sept. 13.
kills, while the Pac-
After a questionable
ers only recorded nine.
4-7 start to the sea-
Both teams had a similar
the IQ test that is still
son, the Bobcats put
amount of errors with
used today are called
the PBC on high alert
the Bobcats tallying ten
with this statement win.
and the Pacers tallying
Set 1 was a tight,
eight. The Bobcats sent
off
Co. It was determined by court during this case
are targeting or discriminating against a certain race. An alternative to
cognitive aptitude tests. According to Criteria Corp.’s
“Pre-Employ-
ment IQ Tests,” these
Claire O’Neill | Art Director
conference
hard-fought
battle
thinking skills, learning
Some people argue
field. Others feel that
ability, and problem solv-
that IQ tests or cognitive
the tests are non-inclu-
ing,” Criteria Corp. said.
aptitude tests are neces-
sive and that it is not
ing employee success.”
“In this sense an employ-
sary for employment to
possible to determine
comfortable lead. The
“Both IQ tests and
ment aptitude test has
determine the general
intelligence in this way.
Pacers were able to tal-
aptitude
much in common with
success rate of the con-
critical
a traditional IQ test.”
sidered employee in the
See IQ | Page 9
ly more kills during
are assessments that are “designed and validated specifically for predict-
employment tests
measure
CARBON EMISSIONS: (TAYLOR’S VERSION) Kate Verity
Contributing Writer The show must go on!Private jets are considered to be one of the least environmentally friendly forms of travel. Although they are incredibly convenient and safe for celebrities and high-profile individuals, they statistically release the most carbon into the atmo-
sphere per passenger. Using data presented by a Twitter account called CelebrityJets (@ CelebJets), that tracks the flights of celebrities’ private jets, the data analysis group known as Yard conducted a study to measure which celebrities are emitting the most carbon through their flying habits. According to the data, celebrities emitted
approximately 3376.64 tonnes of carbon dioxide into the atmosphere from January to July in 2022. This is 482.37 times more carbon than the average person emits each year. Dr. Christine Mutiti is an associate professor of environmental science at GC. She explained what carbon emissions are and why they have such a negative
where neither team was able to secure a very
the game, but committed several more errors than the Bobcats. The Bobcats were able to take the first set 25-21. impact on the planet. “The problem is we’re burning so much fossil fuel, and they are releasing carbon dioxide, which is one of the biggest greenhouse gasses, so we’re increasing how much greenhouse gas is in the atmosphere, and more heat is getting trapped than escaping, so it’s getting warmer,” Mutiti said. See EMISSIONS | Page 7
The second set was just as close as the first with neither team being able to pull away. Both teams put up a similar amount of kills with very few errors coming from either side. The Bobcats came out on top with an identical score of 25-21.
the Pacers packing with a final score of 25-18. The firing
Bobcats on
all
were cylin-
ders, as several players made their mark on the scoring column. “Overall we clicked and we haven’t clicked like that yet this season,” said graduate student and outside hitter Rachel Machovec. “We knew the crowd was going to be really big, so we were excited to have everybody
here
and
get our click together.” Machovec
led
the
team with nine kills, also tallying eight digs. See AIKEN | Page 4
NEWS | PG. 2
SPORTS | PG. 4
ARTS & LIFE | PG. 8
OPINION & MISC. | PG. 10
What changes has Cox implemented over the past year, and what does she hope to accomplish?
Reigning Super Bowl champs lost to the Bills at the 2022 NFL kickoff game Thursday, Sept. 8.
Central State has a distrubing and dark history that is slowly fading away.
Queen Elizabeth II was the longest reigning monarch in modern history. She will be regarded as the “splendor of our political and moral inheritance.”
CATHY COX LOVES GC AND SELFIES
2022 NFL KICKOFF GAME
THE HISTORY OF CENTRAL STATE HOSPITAL
QUEEN ELIZABETH II