Choosing the Right Colors for paint Psychology of colors The study of color psychology explores the enormous effects that colors have on people's feelings and actions. Warm colors like red and yellow are great for social settings because they create sensations of excitement, warmth, and vitality. Conversely, blues and greens are soothing and serene, which makes them ideal for relaxation areas or bedrooms. Beige and gray are examples of neutral colors that provide a sense of balance and refinement. The color scheme you choose can change how you perceive space, your appetite, and even your productivity. By being aware of the subtle psychological effects of color, people may design spaces that evoke the feelings and sensations they want.