product spotlight
developments in print
Bringing print to life The Mohawk Live App utilizes Augmented Reality Technology to enliven print projects
It’s all about trying to capture reality. That’s why Mohawk is introducing Mohawk Live, a new mobile app designed to generate interactive experiences with print. Powered by HP Aurasma augmented reality technology, the app is for use on Android and Apple iOS mobile devices. Mohawk Live, which incorporates the latest in augmented reality technology, specifically was designed to enhance materials printed on Mohawk fine paper, connecting the high-touch medium of paper with the high-tech experience of augmented reality. The app provides seamless integration of print with dynamic, interactive content, transforming a one-dimensional image to a multidimensional experience featuring 3-D images, videos, photos, infographics and animations. Unlike QR codes, which are also used to enhance content, Mohawk Live does not require the use of a barcode which interrupts the visual flow of Download yours today in the App Store or Google Play
design and product packaging. The app will be utilized across a number of Mohawk products, publications and platforms to deliver enhanced and exclusive content to consumers.
Unisource introduces porcelainECO® 30 New smooth double-coated surface for commercial printing with 30% post-consumer waste Unisource Worldwide Inc., one of the leading independent marketers and distributors of commercial printing and business imaging papers, packaging systems, and facility solutions and equipment with offices and operations in key locations around the world, announces the newest addition to its coated paper product line: porcelainECO® 30. porcelainECO 30 is a versatile and FSC-certified coated paper, which improves on the popular porcelainECO line by offering 30-percent, post-consumer waste. This environmentally responsible paper combines the highest standards of performance with unmatched value – and is available nationally across the United States this summer. This quick-drying, high-gloss sheet is Lacey Act compliant and available in 60, 70, 80, and 100 text and 80, 100, and 111 pound cover. “porcelainECO 30 offers a truly environmental option without compromise on quality. It provides outstanding printability on a smooth double-coated surface for excellent ink holdout, with a high stiffness and bulk guarantee,” says Nancy Sobhy, senior marketing manager, paper and wide format for Unisource Worldwide.
P16 CANVAS August 2013