BRIDGESTONE TYRES KELMSCOT
Building to strict MARKETING REQUIREMENTS
It is an important marketing strategy for most large national retailers that the appearance of all their retail outlets are identical, or at least very similar, so that wherever consumers may go, the company’s stores are immediately recognisable. For those engaged in constructing such outlets, meeting these standards is rarely difficult when an outlet is built from the ground up, but they can present some challenges when an existing building is being re-purposed and refurbished to meet a company’s requirements. National tyre manufacturer and retailer Bridgestone Tyres recently engaged Cassari Group to convert a building in Kelmscott to their specifications, insisting on very specific
THE TEAM
standards for the presentation of their new retail outlet.
Cassari Group Suite 2/21 Roydhouse St Subiaco 6008 info@cassarigroup.com.au
9023 9006 cassarigroup.com.au
DECEMBER 2019 THE BUILDERS CHOICE MAGAZINE
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