CELEBRATING 30 YEARS
Keith and Luci’s journey began under the big top, where they learned the value of safety, teamwork, and attention to detail—principles that became the heart of Showtime Attractions. For 30 years, they’ve turned imagination into unforgettable experiences, bringing beloved characters and spectacular live shows to audiences across Australia and beyond. Driven by passion, creativity, and excellence, Keith and Luci continue to create magic—their story proving that Showtime Attractions is only just beginning.
KEITH’S JOURNEY
The circus gave me a strong foundation in children’s entertainment. As a travelling show, safety was always our top priority — from choosing where to place the tent and caravans, to ensuring the animals were kept in a secure and comfortable area. Everyone had a role to play, so communication was essential.
This attention to detail became the foundation for starting and running Showtime Attractions
No detail was ever too small to matter, and it didn’t take long for companies to recognise my eye for detail and to be proud to select Showtime Attractions as their entertainment supplier.
We soon learned about the licensing industry and travelled to New York — what an eye-opener! Back then, we had no meetings lined up and couldn’t get one, but then came The Butt-Ugly Martians… what a hit for Showtime! From there, everything began to roll.
Keith’s success soon caught the attention of several licensing companies who approached him to take on their brand licenses.
“With these values that Keith treasured and with constantly reminding the staff of them. Those being always planning, having safety as a key element, setting expectations and his great eye for detail has always been a corner stone of Showtime Attractions business.
One of Keith’s greatest strengths became even more important: never promise more than you can deliver. In many cases, though, Keith exceeded the expectations originally set with those companies.
These core values — careful planning, prioritising safety, setting clear expectations, and maintaining a sharp eye for detail — have always been the cornerstones of Showtime Attractions’ business. Keith continuously reminds his staff of these principles, ensuring they remain at the heart of everything the company does.
Never one to rest on his achievements, Keith is always looking for the next great event to develop. The company is currently working “outside the box” with several licensing partners to create some of the biggest activations ever seen in Australian shopping centres. The Event Touring Company, a strong ticketed division of Showtime Attractions, has already reached 3.9 million people directly and over 10 million indirectly in a single year.
And as for 2026? Let’s just say — it’s going to be full of surprises.
ARE YOU READY FOR THE RIDE?
LUCI’S JOURNEY
From a young age, Luci had a passion for performing. By her early teens, she was already a seasoned dancer, confidently entertaining audiences on many stages — from theatres to shopping centres — and thriving in front of a crowd.
When Luci was invited to join Silvers Circus, she quickly accepted, knowing it would further develop her experience in the entertainment industry. Leaving home to travel around Australia, she became deeply involved in the creative process — performing, dancing, and, as she says, being part of “mind-blowing acts.” Her time with the circus taught her so much about showmanship, teamwork, and dedication — and, of course, it was also where she met Keith.
As time moved on, Luci and Keith decided to forge their own path in entertainment, leading to the creation of Showtime Attractions
Luci brought her wealth of skills and experience to the company, taking on the constant challenge of sourcing costumes, props, and performers to meet the growing number of Showtime bookings.
Her creativity and drive also took her overseas, where she met with well-known licensing brands and earned their trust — allowing her to write scripts and develop shows featuring beloved characters from film, television, and books. Australian audiences, especially children, loved the singing, dancing, music, and unforgettable meet-and-greet experiences with these characters.
Luci began with classic characters like Little Red Riding Hood and The Three Bears, before moving on to The Very Hungry Caterpillar, the high-energy Teenage Mutant Ninja Turtles, the fun-filled world of Shrek, and many more licensed favourites.
“However, time moved on and Luci and Keith decided it was time to make their own way in the entertainment industry, and this was achieved by the forming of Showtime Attractions.
LUCI & KEITH
Looking back over the past 30 years, Luci says she has truly treasured the opportunity to work with Sesame Street in America — helping to develop scripts and voiceovers for the Sesame Street live show. It was a dream experience that combined her love for performance and creativity with one of the world’s most iconic children’s brands.
Keith recalls how much he enjoyed working with the Sydney Royal Easter Show, helping to create the spectacular Street Parades and Evening Entertainment Program for the main arena.
Showtime Attractions provided non-stop entertainment from 6:30 pm to 9:30 pm each evening, featuring everything from grand parades around the ring to daring “Wheel of Death” performers, and even trapeze artists suspended beneath a hot air balloon — and much, much more.
Keith notes, “I’d say the biggest show we ever produced with the Entertainment Director was ‘The Greatest Easter Show,’ which received a twoyear call-up and played to sell-out crowds.”
In its first year alone, the Sydney Royal Easter Show attracted an incredible 934,000 visitors — a true testament to the power of great entertainment to elevate an event.
In summary, Luci and Keith remain 100% committed to their original values — planning with care, maintaining safety, exceeding expectations, and delivering exceptional detail.
They believe these principles are the very reason why so many companies continue to choose Showtime Attractions
“In summary they are still 100% committed to their original values and believe that that is the reason why so many companies choose Showtime Attractions.
HAPPY 30TH ANNIVERSARY SHOWTIME ATTRACTIONS!
YOU’VE BEEN THE BEST CO-STARS IN OUR EVENT-FILLED JOURNEY AND HERE’S TO THE NEXT CHAPTER —
PACKED WITH MORE PUPS, MORE PLAY, AND MORE PAWS-ON-THE-GROUND ACTION!
CONGRATULATIONS CONGRATULATIONS
From Damian & Team From Damian & Team
