In the early 1980s, John Haugh and Mike Shaughnessy—two Midwestern chemicals salesmen—pioneered the liquid colorants industry. They transformed hundreds of plastics manufacturers into major, loyal users of liquid colorants in pipes, vinyl siding, children’s toys, and more. This co-memoir explains how to be fifty-fifty co-owners of a high growth company—a business structure that often fails. The co-memoirists also tell stories about financing their business with sales, which they called their SALES FIRST approach. And they talk about challenges such as global manufacturing shifts to Asia, inner-city Cleveland employment issues, urban politics, failed business relationships, and a raid by federal authorities. These challenges strengthened their mutual respect for each other: “We loved each other like brothers,” they say about their relationship.