THE
BLUE &GRAY
THE UNIVERSITY OF MARY WASHINGTON STUDENT NEWSPAPER
PRESS
October 27, 2016
VOLUME 90 | ISSUE 7 SERVING THE COMMUNITY SINCE
1922
Hurley Convergence Center provides students with high quality equipment
SHYAN MURPHY Staff Writer
Eagle Eye
UMW Executive-in-Residence, Kyle Ragsdale, Chief Marketing Officer for Billy Casper Golf
Kyle Ragsdale inspires UMW students seeking future in the business field
ELISE ADAMS Staff Writer
On Thursday, Oct. 20, Kyle Ragsdale, the Executive Vice President for the Chief Marketing Officer at Billy Casper Golf, came to speak in the Digital Auditorium of the Hurley Convergence Center. The lecture gave business students background in what they needed to know in how to get started working for a business and how to rise in that business. It was also very informing about marketing, since Ragsdale talked about how to take a brand and connect it to a tactic which becomes a marketing strategy, something very helpful for the students interested in business. Most of the students who attended the lecture went because their business class required it, however others went because they wanted to learn more about how to get their name out there in the business world. Nelson Caballero, a junior, went for his marketing class. He’s a business major who wants to try to help market companies that have small businesses. “Basically [my objectives are] getting more partnership with small businesses and seeing what new strategies there are to help them succeed. Also, to find out what their strengths and disadvantages are,” Caballero said. Yousef Nasser, a junior communications major, introduced Ragsdale, and informed the audience about Ragsdale’s success. Starting with a background of being a Certified Public Accountant, Ragsdale is now the Executive Vice President for the Chief Marketing Officer at Billy Casper Golf, the largest domestic owner-operator of golf courses and country clubs across the country. He is also the Managing Director for Buffalo Agency, Billy Casper Golf’s wholly owned full service marketing firm focusing on golf, athletic and lifestyle brands. However, before his major role at Buffalo, he was the Vice President of
IN THIS
ISSUE
Business Affairs and Finance for Vox Media, Inc., where he oversaw all marketing, sales and finance functions for Sports Blogs. Before he worked at Vox, Ragsdale worked with SB Nation, which he applied to the Verge, Vox.com, Curbed, Racked, ReCode, Polygon and Eater. To add onto his success, he has been the lead relationship executor for some of the largest consumer name brands like Sprint, Comcast, Proctor and Gamble, Bud Light, Unilever, Samsung, Microsoft, NFL Network, BMW, Coca Cola brands, Starbucks and more. During the lecture, we learned Ragsdale’s motto is to “do what you love,” which he learned from his best friend. Ragsdale is very passionate about what he does, and feels that “doing what you love and loving what you do” is one of the most important things. “I would not be very good at selling soap or a brand manager for something I don’t care about,” Ragsdale said. To help educate others about marketing, he lectures at Georgetown University, where he emphasizes “The Eddie Principle,” based on his best friend, Eddie, who was diagnosed with cancer and told he had only three months to live. Another thing he teaches in his marketing class, which is helpful for the students interested in business, is to take a brand and connect it to a tactic, which then becomes a marketing strategy. He tells us that “you use positioning to get to that target.” Ragsdale, who is the brother-in-law of President Troy Paino, loves sports. So with the Eddie Principle in mind, he chose to be a sports marketing agent for a golf company. They took what was going on in sports, and turned it into a media operated company that has 115 million users and is worth a billion and a half dollars. Though he made it all look easy, Ragsdale wanted to stress to students that they need to know how the hiring
•BUSINESS | 2
Halloween CRAFTS
In college, many students run into the problem of not having the proper equipment for a specific project, whether it be for a class assignment or out of personal interest. The University of Mary Washington offers rentals for various pieces of digital equipment such as audio recorders, video cameras, DSLR cameras, GoPros, video game consoles, laptops, microphones and many other items. All of these pieces of equipment are available for rental from the Hurley Convergence Center front desk. The Info Desk hours are from Monday to Thursday, 9 a.m. to 7 p.m. and Fridays 9 a.m. to 12 p.m. According to students who have rented items from the HCC front desk, the process is a fairly easy and simple one to follow. Senior Andrew Steele, a history major, talked about the process of “filling out a generic agreement that was kept on file and filling out a short form for whatever specific equipment you want. When you return the equipment it’s signed back in.” Filling out all of the paperwork and agreeing to the terms as well as conditions established by the HCC staff is only a small price to pay for the ability to rent such high quality and useful equipment. Along with the rental process, time allotted for rentals is yet another aspect to take into account. Since there are so many different pieces of equipment, there are also different rental limits placed for each item. In regards to the rental time allotted, “some things are expected to be returned within a few hours or by the last
shift at the front counter, others you can rent for days at a time,” Steele said. In conjunction with the different allotments of time given by a regular equipment renter, Cartland Berge, HCC Building Manager mentioned specific time frames by noting that “most of the equipment is loaned out for 3 days. Equipment can be renewed as long as no one else has requested it through the library website.” The ability to go online and reserve certain items and know ahead of time what pieces of equipment are out of stock is an extremely innovative way for students to be prepared for renting the specific equipment in which they desire. “Some small things, like headphones, markers, and phone and laptop chargers, which are meant to be used just in the building are three hour loan,” Berge said. Though there are varying time limits on renting certain pieces of equipment, students are not bothered by any of the limits placed on these items. “I’ve never needed to check something out for more than a day or two at a time so I haven’t run into any issues,” said junior Lesya Amane, an interdisciplinary studies major. Similar to Amane, many other students do not have projects, which extend past the time allotted to rent the equipment they need. Steele shared that with the amount of time given for rentals the time slots have worked well for students. On the other hand, renting can be a hassle or just an annoyance by having to fill out paperwork. “Sometimes it’s a pain to fill out the paperwork and try to find a working or charged camera [but still]
•RENTALS | 10
Jasmine Pineda / The Blue & Gray Press
Olivia Taylor, communications major, working the front desk of the Hurley Convergence Center
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