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JAMIE OLIVER Offers you some delicious recipes

LES BROWN We chat to this inspirational figure




















Bernardo Moya welcomes you to the latest issue of The Best You

18 WE SUPPORT… The Great Ormond Street Hospital has made a lot of difference to many children

29 BOOK REVIEWS We review some of our favourites – a small selection of what’s available

58 THE BEST YOU DIRECTORY Find the best coaches, trainers and practitioners here



Marisa Peer makes eating well really simple in just four steps



Bill Gates may be the richest man in the world, but he was also just an angsty teen like the rest of us

26 LES BROWN The Best You interviews the politician, and motivational speaker.


Director of Mindfull, Francis Burrows, talks about depression in young people

12 EVERYONE IS A TEACHER Jack Canfield says that your unique selling point can be used as an educational tool




Jordin Keim from All Women Stalk puts together a special Valentine’s Day-themed Bucket List


With so much of what we read in the papers being negative, The Best You is bringing you some good news


Kay Cooke says enjoying your relationships en is what helps you enjoy life

THE BEST YOU No. 16 · February 2014 · Year 2 · EDITOR / PUBLISHER Bernardo Moya · DEPUTY EDITOR Zoë Henry · ASSOCIATE EDITOR Matthew Wingett · PROOFREADER Bryan Szabo · COPYWRITER · Aaron Wells GRAPHIC DESIGN · Joanna Frackiewicz · NEW MEDIA · Allan Banford TECHNICAL CONSULTANT · Martin Carter · ADVERTISING ·Bianca Crown advertising@thebestyou.co · The Best You Corporation LTD 5 Percy St. · London, United Kingdom, W1T 1DG · Tel: +44 (0)845 230 2033 · www.thebestyoumagazine.co






Bernardo Moya chats with Gary Russell, the man behind Winning Profile

38 LEAVE A LEGACY IN 2014 Kristen White interviews best-selling author Ann McIndoo about turning anecdotes into best-sellers

40 WHAT DOES IT TAKE… …to be an artist? We chat to painter Mackenzie Thorpe, who has had his art bought by the Queen




The formerly Naked Chef, Jamie Oliver himself gives us some recipes from his latest book, Save with Jamie

46 TIME TO REALISE YOUR HAPPINESS Joseph Clough says your happiness is right there; you just need to realise it



Kate Northrup points out that you will always have friends who earn more than you, but that’s not bad

52 THE GENIUS WITHIN Robin Sharma looks at five historical figures who inspire his own, personal genius

54 PROCRASTINATE ON PROCRASTINATION Best-selling author Gerry Robert looks at time management and how we could be a bit better at it

56 THE ROCKY ROAD TO SUCCESS The Best You looks at some inspirational historical figures who didn’t have success handed to them





Damon Segal from Emotio looks at the changes that Google is making to make searching for information easier

64 TIPS TO GET LINKED IN Linked In’s most connected member, Steven Burda, gives us some tips on how to make the business networking site work for you





came across a report by Institute for Public Policy Research that was brought to my attention by a friend, Ami Shapiro. In the report they state: 'Our belief is that deep, radical and urgent transformation is required in higher education as much as it is in school systems. Our fear is that, perhaps as a result of complacency, caution or anxiety, or a combination of all three, the pace of change is too slow and the nature of change too incremental.' ‘Should we fail to radically change our approach to education, the same cohort we’re attempting to “protect”

could find that their entire future is scuttled by our timidity.’
David Puttnam, MIT, 2012 If you’re interested in reading the whole report, click here: http://www.ippr. org/publication/55/10432/ an-avalanche-is-coming-highereducation-and-the-revolutionahead All the people I have interviewed, and the people I work with in general, are successful in their own right. And independent of what their background may be, whether it is music, finance, education, sports etc., they all have strong beliefs that something drastic needs to change in our schools and education system. Life and technology changes much faster than the educators of our kids do. The common thing with all of them is they are all willing to give their time to share their expertise, knowledge and wisdom. Things need to change, and they need to change fast. We are educators ourselves and our mission is to make our content, our experts and our magazine as accessible to as many people as possible

The whole purpose of education is to turn mirrors into windows.” – Sydney J. Harris

all around the world. And you are an educator too. As Jack Canfield points out in his article on page 12, we are all teachers. If you want to help us make a difference please share our magazine with your friends and loved ones. We are also starting a crowd-funding project, so feel free to contact us and find out how you can be part of The Best You. For more information, go to page 67. b


Editor-in-Chief Follow me: @Bernardo_Moya

WE WANT YOUR STORIES The Best You is all about inspiring people. If you have a tale to tell that you think will help someone become the best they can be, please tell us.

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is the managing director of Emotio Design Group, CEO of Intenix, co-founder of Telaeo and sits on the Superbrands expert Council. These businesses help clients get the most out of their online presence. In addition to this, he is also an expert in SEO.



has been working in mental health charities for several years. He has delivered support for young people with mental health conditions, and has worked with NHS to create care pathways and services for specialist services. Francis became Director of Mindfull in April 2013.


is the best-selling author of The Millionaire Mindset and marketing speaker. Over three Million people have attended his live seminars. He is also the publisher at Black Card Books, an entrepreneurial book publisher that helps companies use books as marketing tools.




is a #1 best-selling author, and creator of over 100 hours of free hypnosis and coaching mp3s that have been downloaded over 2 million times and listened to over 100,000 times a month. He is also an international trainer, celebrity coach and hypnotherapist.



got bitten by the freedom bug early in life. She knew she wanted to make good money like her parents, but she also wanted to own her time. Since she can remember, her dream has been to create financial freedom, which she achieved at 28.



lives in the north of England and works internationally to facilitate learning, develop creativity, and teach flexible thinking, adaptability, resilience and NLP in education, business and health.



America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul and a leading authority on Peak Performance and Life Success. He can help you to jump-start your life, make more money, and have more fun and joy in all that you do.



is a professional business and life and media coach, author, video producer, international speaker, host of The Ripple Effect and intuitive business designer. She enjoys helping entrepreneurs succeed in business and in life.


started cooking at the age of eight. His television and publishing career began in 1999 with The Naked Chef series. Since then he has set up Fifteen restaurant in London, changed school dinners in the UK and revolutionized home cooking. Jamie lives in London and Essex with his family.

writes about the things that she loves. These include finances, working out, healthy eating, jewellery, fashion, and incorporate into her life. She runs a website called All Women Stalk, which you can check out here: http:// allwomenstalk.com




is a best-selling author of four books and was named Best British Therapist by Men's Health. She has spent 25 years working with an extensive client list including royalty, rock stars, actors, professional and Olympic athletes and CEOs.




is the founder of Sharma Leadership International Inc., a global consultancy with a single focus: to help organizations develop employees who Lead Without a Title. SLI's clients include many of the best companies on the planet such as Starbucks, Nike and The Coca-Cola Company.


is the most connected person on LinkedIn and our resident social networking expert. He has started writing for The Best You on a semi-regular basis and has also opened the floor for any questions you may have about social media.



The Best You is published by The Best You Corporation Ltd, 5 Percy Street, W1T 1DG. Opinions expressed do not necessarily reflect The Best You Corporation Ltd, policy. The Best You Corporation Ltd accepts no responsibility for views expressed by its contributors. Advertisements and reader offers are not endorsed by The Best You or The Best You Corporation Ltd.






Life Without Limits


Connect with the wonderful, special and powerful inside. Learn new ways to get your mind and body in balance, bringing out the rich core of your being. Discover the secrets that will enable you to take charge of your inner life and become The Best You.

DEPRESSION IN CHILDREN Director of Mindfull, Francis Burrows, gives us an education about depression in young people

EVERYONE IS A TEACHER Jack Canfield says that your unique selling point can be used as an educational tool




DEPRESSION AMONGST CHILDREN The last year has seen an increasing awareness around mental health, with national antistigma campaigns, new services and talk of the promotion of mental health services However, Francis Burrows, Director of Operations at MindFull, says the way that mental health issues affect children and young people remains a taboo subject for too many people.


espite the epic scale of the issue – three children in every classroom are suffering from a diagnosable mental health problem, with thousands more teetering on the brink – and the terrible long-term effects this can have on both individuals and society at large, we have so far failed to find an appropriate solution. In 2013, MindFull commissioned YouGov to carry out a study of over 2,000 young people aged 16 - 25 to understand their experiences of mental health. One in five said they had experienced symptoms of depression when they were under 16, and nearly a third (29 per cent) admitted they had selfharmed because they felt ‘down’. According to our study, over half (52 per cent) of those who had shown signs of depression as children felt let down by their experiences of mental health support. On average, those children who showed symptoms of depression and talked to more than one person ended up speaking to people 22 times before they got help. And almost half (47 per cent) of young people with depression never got the help they wanted. One of our teenage mentors explained the frustration that many young people feel when symptoms are put down to moodiness or angst: “People don’t understand the effect that depression has on you – I hate it when people dismiss it as simply teenage angst. Some days I feel so low it can be a struggle to do things that I normally love, like reading and writing. We desperately need more education about mental health issues so young people can spot the signs early.” Since local authorities no longer have a statutory


MAIN PICTURE Many teenagers suffer from suicidal thoughts

new technology is vital to ensure that services fit in with 21st century life. We have spoken to hundreds of young people about how they want to access support, and they have recognised the crucial role that technology has to play in the delivery of services, and that peer support can support the selfmanagement of long-term and complex conditions. That’s why in 2013, we launched our online service to provide 11 to 17 year olds with immediate access to free professional counselling support and advice. Later this year, we plan to expand the service to also support 18 to 25 year olds. This, along with other powerful campaigns to combat stigma such as that run by Time to Change, are huge steps in the right direction. However, we are yet to receive the significant funding required for services for young people or a commitment from the NHS to improve support. We need to make this change happen and ensure that this generation of young people and future generations are supported and get the help they need. Only by working together with young people, professionals and other services, can we make a difference and truly change the way we talk about mental health. b For more information on Mindfull go to http://www.mindfull.org

75 per cent of young people with mental health problems get no treatment, due to extensive waiting lists responsibility for grants for child and adolescent mental health services, they have cut them. Schools and teachers lack the resources and training to effectively deal with mental health issues in schools.. NHS services have long been over stretched and unable to provide the support needed. At MindFull, every day we hear from young people struggling to talk about their mental health. Almost 75 per cent of young people with mental health problems get no treatment, due to extensive waiting lists, lack of services and also the stigma they face when trying to access support. We, along with the other mental health charities, have been campaigning to change the public perception of mental health. If the situation is bad now, this is a growing issue - a recent report from the Mental Health Foundation has forecast that by 2030, there will be over 950,000 young people with a diagnosable mental health problem. It is our duty as a society to support and nurture our children and young people, not make them fearful of themselves and their health. Society needs to take mental health seriously. Mental health is crucial to our wellbeing. Everyone will experience, whether personally or through a family member, poor mental health. At these times, they need support, understanding and the ability to speak freely and openly about how they feel, without fear of rejection or discrimination. At MindFull, we believe the role of

RECOMENDED READING RECOMMENDED READING Depressive Illness By Dr Tim Cantopher l Depression

is the curse of the strong


DID YOU KNOW ?  One in 10 children and young people aged five to 16 suffer from a diagnosable mental health disorder. That is around three children in every class  There has been a big increase in the number of young people being admitted to hospital because of self-harm. Over the last ten years this figure has increased by 68 per cent

The Best You website is packed with loads of great books, The Best You website isfree packed withand loads of great books, DVDs, CDs, downloads, articles reports. DVDs, CDs, free articles and reports. Check it outdownloads, now: www.thebestyou.co Check it out now: www.thebestyou.co Self-esteem Bible By Gael Lindenfield

The Everything Psychology Book By Kendra Cherry l Achieve

l 365

a better understanding of yourself

Ways to Make the World a Nicer Place




There’s an old adage that says “those who can’t do, teach.” We wholeheartedly disagree and feel that teachers are upstanding member of society. As bestselling author Jack Canfield points out, some of the most successful people are teachers too.



t’s rarely a surprise to learn that successful people are lifelong learners. The amount of information that’s available in our world is growing at a mind-numbing pace. People who have more information gain a tremendous advantage over people who don’t. What many people don’t realise is that successful people are also usually teachers as well.

MAIN PICTURE If you know a lot about something, it's great if you can pass that on



There’s a saying that I share in my annual seminar, Breakthrough to Success: “Be a student to those above you, a fellow traveller to those at the same level, and a teacher to those below you.” In other words, everyone is a teacher. Here are five common ways you can play the role of teacher. Being. By simply being who you are, you can teach others by example. Whether it’s demonstrating grace under pressure, fearlessly pursuing your goals, or simply existing in a place of love and joy, being yourself can be one of the most powerful ways of teaching.

SHARING Even a simple conversation or passing comment can contain a nugget of wisdom that will profoundly change the life of someone else. People sometimes limit what they’ll share with others for fear


of overstepping their bounds, being too personal, being ridiculed or other reasons. If you have an impulse to share something with another person, follow your instinct.

FAR RIGHT Anyone can be a teacher, no matter their age

Success Principle number 44 is “Find a Wing to Climb Under.” In other words, find a mentor with whom you can study. If you want to achieve a goal, it helps to learn from someone who has already navigated the journey you want to take. Recognize that, as a successful person, you can mentor others as they pursue the goals you’ve already achieved.




If you want to learn something, read about it. If you want to understand something, write about it. If you want to master something, teach it.” - Yogi Bhajan

High achievers often teach from a place of service. They know that the information they have may be exactly what someone else needs to achieve a goal. Because they have an abundance mindset, they recognize that by freely sharing what they know, their generosity will be returned tenfold by the universe. But teaching can also benefit you directly by helping you develop a deeper understanding and mastery of a topic. To share what you’ve learned, you must clarify your ideas, confront inconsistencies in your own thinking, and more closely walk your talk. Most importantly, teaching requires you to read, study and verbalise the information repeatedly, which reinforces your own learning.

THE WORLD NEEDS YOU You are a unique individual, and the lessons you have learned over the course of your life make you a unique teacher. High achievers learn from every experience, not merely from formal learning opportunities, such as attending seminars or reading books. The lessons you can synthesize from your many experiences are invaluable. By being willing to share what you have learned, whether through informal chats or more formal encounters, such as seminars, you’ll contribute greatly to the success of the people you touch and the world as a whole. b

STUDY GROUPS The greatest gifts you can give are those of empowerment and love. What could be more empowering than helping others get free of their limiting beliefs and giving them tools to create the life they truly want? One way to facilitate this change in the world is to lead a Success Principles study group. You’d be amazed at how radically you can change a family, a team, or a business simply by having everyone use the same success principles at the same time. You don’t have to be a master of the principles; you merely need to be willing to facilitate the discussion. Formal teaching. If you want to impact the world in a bigger way, if you have a body of knowledge to share and if you are truly passionate about a subject, you may feel called to offer seminars or workshops. Teaching is my core genius and one of my greatest joys, which is why I’ve been leading seminars since very early in my career. When I recognised that I was ready to impact the world in a bigger way, I started a Train-the-Trainer program so I could personally teach and mentor a small number of people each year how to teach others the Success Principles. Students and graduates of this program include everyone from professional speakers and trainers to managers, business owners, and parents who want to share these valuable principles in more structured wayswithin either their companies, their homes, or both.

Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul® and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com



with RICHARD BANDLER Co-Creator of NLP



8th May 2014


An evening with Richard Bandler 9th May 2014



PRACTITIONER OF NLP 11th – 19th October 2014

Book today on +44(0)207 927 6500 www.nlplifetraining.com info@nlplifetraining.com 14 | WWW.THEBESTYOUMAGAZINE.CO





Laughter, humour, travel, love - these add the sparkle that make life worth living. Climb a mountain, give to others, start a family, embrace life. What are the things you wish you had done but haven’t yet? Life is no rehearsal - find ways to enjoy it, whenever you can!

Life Without Limits



Jordin Keim from All Women Stalk put together a special Valentine’s Day-themed Bucket List


With so much of what we read in the papers being negative, The Best You is bringing you some good news


Kay Cooke says enjoying relationships is what helps you enjoy life





ebruary might be cold and dreary, but as least we have Valentine’s Day to warm things up. Do you have a bucket list of things to do with your loved one? If you’re looking for a way to shake it up, or something new and fun to

try out with your lover, then this couples’ bucket list is just for you! These old-school ideas will put a spark into your relationship and give you some fresh ideas and inspiration for neat things to try out with your sweetheart this Valentine’s Day.

KISS ON THE FERRIS WHEEL The perfect addition to your couples bucket list is sharing a kiss on a Ferris Wheel! It’s a romantic and sweet gesture; I think Ferris Wheels just scream “summer love”, but there’s no reason why you can’t indulge in any season. I was 21 years old before I crossed this item off of my couples summer bucket list, so don’t ever think you’re too old for something as “young” as this.


Part of enjoying life is living for the moment, so don’t wait until you’re on your deathbed think about what you should’ve done. It’s time to start ticking things off that bucket list. This month Jordin Keim contributed a special Valentine’s Day-themed list.

CARVE YOUR INITIALS INTO A TREE Back in the day, when couples were going out, carving their initials into a tree, or a picnic table, or whatever was handy just happened to be the norm. Now it’s switched to graffiti on bathroom stalls. On a lazy afternoon and take your significant other on a picnic, and choose a tree to carve up! Bring back this romantic and forgotten tradition, and don’t forget to take a picture!


TAKE A DANCE CLASS The Tango, the Salsa, a Ballroom Waltz… your options are endless! Choose something based on your personalities and relationship traits. Go for a sexy dance if you like it hot or a sweet dance if you’re more of a romantic. Expressive dance would be perfect for an artsy couple! Dancing is agreat way to put the spark back into into a tired relationship, so put on those dancing shoes and get to twirling.

GET BUSY It’s time to get busy… and yes – I do mean taking it to the next level. Next time you’re at a boring party, or on a long flight, or camping in the woods, grab your partner and slip off to have a little old-fashioned fun! Choose a location that is private enough so you don’t risk indecent exposure, but somewhere that there may be a “risk” of being caught!

WRITE A LOVE LETTER The art of writing love letters has long since been lost and taken over by email, tweets, texts and Facebook. But it’s time we brought this tradition back. Take a week and write each other one love letter a day. To make it even more fun, mail them to each other! Or hide them around the house in easy-to-spot places. Save these letters in a scrapbook; you will be glad to have them years down the road!


COOK A MEAL TOGETHER Forget dining out, why not dine in tonight? Cook your meal together as an extra fun addition to the evening. You could choose something easy, like spaghetti and salad, or go in for the long haul and make something a little more complicated if you’re up for the challenge! Remember to choose a nice bottle of wine to go with your meal. Don’t forget to set the table with some candles and roses.

DO SOMETHING ADVENTUROUS I’m sure you got lots of ideas from last month’s Bucket List column, and now it’s time to put them into action. Even if you’re more of the quiet type of couple, you need to add at least one daring thing to your couples’ bucket list. A few suggestions include zip lining, white water rafting, horseback riding, camping overnight, rock wall climbing, or surfing. Choose something that you will both enjoy and go for it!

GET A TWO-PERSON SLANKET Slankets, which is a branded portmanteau for sleeved blanket, are probably one of the least sexy items imaginable. I would say it’s right up there with Crocs. But snuggle in with your lover in a Slanket, and things could get pretty steamy. In addition to being something romantic to do together, it also keeps you warm at this miserable time of the year. They are called Siamese Slankets and you can order them online.



Great Ormond Street Hospital Great Ormond Street Hospital (GOSH) is an international centre of excellence in child healthcare.


ogether with our research partner, the UCL Institute of Child Health (ICH), we form the UK’s only academic biomedical research centre specialising in paediatrics. Since its formation in 1852, the hospital has been dedicated to children’s healthcare and to finding new and better ways to treat childhood illnesses. In 1852, Great Ormond Street Hospital opened with just 10 beds It was the first hospital in the UK to offer dedicated inpatient care to children. Since then, the hospital has had a fascinating 160year history. From world firsts in surgery and state-of-theart buildings to pioneering research and celebrity support, there have been so many fantastic highlights and so many wonderful people who have made them happen. Each year, there are over 220,000 patient visits to the hospital. Most of the children

partnership with others for the benefit of children in the UK and worldwide. In everything we do, we work hard to live up to our three core values: pioneering, world-class and collaborative. we care for are referred from other hospitals throughout the UK and overseas. There are more than 50 different clinical specialties at GOSH. Finding new and better treatments and cures for childhood illnesses has always been central to our work. GOSH is also at the forefront of paediatric training in the UK. We train more children’s nurses than any other hospital. We also play a leading role in training paediatric doctors. Our mission is to provide world-class clinical care and training, pioneering new research and treatments in

Finding new and better treatments and cures for childhood illnesses is central to our work.

If you would like to help the Great Ormond Street Hospital help even more people, please donate by visiting http://www.gosh.org

OTHER WORTHY CAUSES WE SUPPORT Teenage Cancer Trust www.teenagecancertrust.org

SMA Trust www.smatrust.org


Katie Piper Foundation www.katiepiperfoundation.org.uk

War Child www.warchild.org.uk

Children Of The Night www.childrenofthenight.org

The Children’s Trust www.thechildrenstrust.org.uk




The news we read in the newspapers and see on the television is so negative that it can often feel like the media is conspiring to get you down in the dumps. That’s why The Best You is bringing you snippets of good news.

Giving you a jumpstart


or those of us who live in the Northern Hemisphere, February is often the coldest and most dreary month. And along with the cold comes a host of other problems, like frozen pipes, gardens ravaged by storms, and of course, car batteries freezing. This is where the goodwill of one Illinois gentleman has made a difference to the lives of many. Brad McKorical, who works at the Auto Sales in Moline, has made it his mission to not let people get stranded

on the side of the road this winter. And he’s not even charging him for this service. McKorical decided he wanted to do some good in the world, so he posted on Facebook asking if anyone was in need of a jumpstart. Of course, with the icy weather, the phone was ringing off the hook in no time. “It was so nice for him to come and do that for free, especially in this awful weather,” said one woman who benefited from McKorical kindness. “He’s an angel.” b



he Whole Foods brand has become synonymous with organic and fair trade products and healthy living. Chances are, if you pop down to your local Whole Foods, you’d be surrounded by yummy mummies in their yoga pants and shoppers who would fall into the

hipster category if they weren’t shopping at a franchise. But let’s not hold any of that against them, shall we. They are going above and beyond to get more organic food on the shelves, helping the sustainability of the planet. After a $10-million loan to local farmers proved successful, Whole Foods Market

announced on 2 January that it will give up to $25 million in low interest funds to farmers who support their non-GMO, earth-friendly values. Whole Foods global grocery purchasing coordinator, Dwight Richmond, stated that “It’s exciting to see the results of great teamwork combined with monetary support.”

GIVE AND YOU SHALL RECEIVE Jonnie Wright from Iowa stood on a street corner and posed as a homeless man on Christmas Eve. Whenever someone had the heart to roll down their window and give him a few coins, they were rewarded with a sealed envelope. He gave away over $1,000 that day.




We admit that most of this magazine is about enjoying life and making the most of what you’ve got. Sometimes we’re subtle about it, while other times we take the direct route. Education specialist Kay Cooke takes the straightforward approach. (Netherlands) study found that a waitress increased her tips by 70 per cent simply by repeating the customer’s order back to them – using the customer’s own words, rather than saying “okay” or “coming right up”.




ay attention to your needs We all have basic human needs, things we need to survive, and they go a bit beyond food on the table and a roof over your head. Here are some essential needs that underpin wellbeing: • Security - safe territory, food, shelter, water, lack of threat • Connection - to others & sense of belonging • Intimacy – with, and full acceptance by, at least one person • Privacy – to reflect and consolidate experience • Attention – give and receive • Autonomy – making choice • Status – acceptance within a social group • Competence – achievements develop self-esteem • Purpose – personal growth achieved through meaningful action.

Paying attention to all of these needs all the time would be exhausting, so you need to focus on a few that need your attention right now.

GETTING ALONG WITH OTHERS Did you know that the first 20 seconds of interaction with a stranger will be the most influential? So smile, relax, engage and you set the emotional barometer. Rapport is your most valuable asset. Skilful elbow-touching can give you up to three times the chance of getting what you want. A light threesecond elbow-touch creates a momentary bond between two people. Touching above or below the elbow does not produce the same result and touching for more than three seconds will receive a negative response. A University of Nijmegen


The first 20 seconds of interaction with a stranger is the most influential

HELP OTHERS TO HELP THEMSELVES People get themselves in a ‘thinking tangle’ sometimes and it’s useful to know how best to help. So direct their attention towards a solution by asking them directly “what do you want to have happen?”

FAKE IT TILL YOU MAKE IT In 1988 Professor Fritz Strack experimented with the perceived happiness of people when reading a cartoon. Two groups read the same cartoon – one group holding a pencil in their teeth, the other group holding a pencil between their lips with no teeth contact. Guess which group ‘felt’ happier. b




The Best You discovers the character traits of the world's wealthiest man, computer genius, and philanthropist Bill Gates.



As one of the youngest kids in his grade, Bill was physically small, but precocious


hen William Henry Gates III was born in 1955, the Computer Age was just sparking into life. Back then, a few huge computers were confined to university campuses and big businesses. Their future as a tool for "every desk in every home" would be inextricably linked with the second child of a banker and a schoolteacher from Seattle, who gave him a rather privileged upbringing. Early on, his grandmother Adelle taught him bridge and other card games, nicknaming him Trey ("Three" in card-speak because he was William Gates III), instilling in him a love of competition and enjoining him to use his brains. "Think smart! Think smart," she repeatedly told him as they played. From board games to jigsaw puzzle competitions to cards, Bill grew up amidst benign rivalry. The family played cards after dinner to decide who would wash the dishes. Even the announcement by his parents of a new member of the family came in the form of a game of hangman; the letters spelling out: "A little visitor is coming soon." At school, Gates recalls: "My desk was always messy, and I didn't seem to be paying

attention. I was always out there on the playground... sort of laughing about something when you weren't supposed to be laughing." Unsurprisingly, his favourite subjects were maths and science. As one of the youngest kids in his grade, Bill was physically small, but intellectually precocious. By the age of nine, he had read The World Book encyclopaedia from A to Z. He would criticise his parents who tried to hurry him when he was late for events, saying exasperatedly: "I'm thinking. I'm thinking." As his dad recalls: "It was worse than that. He'd chastise us. 'Don't you ever think?' We didn't have a good answer to that: We weren't sure we ever did!" In 1967, his parents took the life-changing decision

MAIN PICTURE Bill Gates has done very well for himself thus far

TOP LEFT Microsoft Windows releases a new version every few years

BELOW Microsoft employs a huge number of people worldwide


to enrol him at the exclusive Lakeside private school, which was well-used to instilling discipline into intelligent but unruly boys. Here, his intellect found its focus: computing. From the moment he was introduced to the General Electric Mark II computer, Gates was hooked. His maths teacher Paul Stocklin recalls that when he introduced the class to the new machine, he gave them a talk about how it worked. "That was the last time I knew more than those guys." Gates obsessed about the computer, demanding to use it. Renowned even then for his impatience with others, often shouting down classmates' suggestions with the phrase "That's the stupidest thing I ever heard," he mastered the computer language BASIC on the school machine. He would later exploit in his own software. Hungry for more computing time, Gates jumped at the chance of helping debug a computer for a local company in exchange for free time. When the trial came to an end and the schoolkids were asked to pay to use the system, Gates became involved in hacked the user records to knock the bill down. For his initiative, he was banned for the summer from computing, which for him


COVER STORY THE BEST YOU was an unbearable punishment. He was livid when he discovered a friend had had access to another computer through his father during that time. After the ban ended, Gates started computing again, helping create the school's class scheduling system while he was still a pupil, enabling him to set up classes in which he was "the only boy in a room of the best girls." After Lakeside, Gates enrolled at Harvard, but dropped out and started his own software business with friend Paul Allen. Their major breakthrough came in 1975 when electronics company Altair produced an early home computer, but no operating system. Gates saw the gap in the market and promised Altair an OS. With this first BASIC OS, Gates's fortunes slowly began to rise. Times were not easy at first. Arguments raged with Altair over licensing, taking Microsoft to the edge of bankruptcy. But the fledgling company was saved from deeper financial problems by a cheque from Apple Computers for supply of the BASIC OS for the Apple II. His ability to speak to businesspeople and sell his product was perhaps not an obvious skill for someone who was not overly strong with "soft skills." But Gates's utter conviction shone through in corporate boardrooms, despite appearing to be just any scruffy teenaged kid. Through the second half of the 1970s, Gates and Allen grew Microsoft. Problems with piracy and royalty payments in the early days prompted Gates to sell software licenses to computer makers for a flat fee, meaning he could sell the same software again and again to different companies with no worries about royalties if a company folded. He used this strategy when Microsoft was asked by IBM to provide an operating system for their new personal computer, which he called PC-DOS. Gates guessed that the IBM PC would be cloned by numerous other companies, enabling him to sell MS-DOS repeatedly. From this point on, Microsoft began to dominate the home PC market. Steve Jobs once said of friend and rival: "He was always looking for a new paradigm to open a new market." This was certainly the case with Apple. Having provided the software for the Apple II computer in 1979, Gates later designed numerous programs for the Macintosh, thus entering Microsoft into creating the new-style Graphic User Interface programs. This step came to fruition with the introduction of Windows in 1985. Through Windows, Microsoft came to dominate the PC software market, taking a massive 90% market share of personal computer


ABOVE RIGHT Microsoft's gaming console, appears at conventions BELOW The Microsoft logo can been seen all over the world

OPPOSITE Gates and his wife Melinda do an enormous amout for charities

operating systems. Ever a workaholic, Gates continued to write code for Windows up to 1989, when he took a more executive role. Today, having stepped back from day-to-day running of Microsoft, he remains its chairman and is the world's wealthiest man with an estimated personal fortune of $76.8 billion. Besides his massive intelligence and competitiveness, Gates's other character traits no doubt contributed to his success. Some are surprising and not the classic characteristics so many personal development manuals speak of. When younger he was insecure, impatient, rude and had a devil-may-care attitude. He often over-inflated his achievements, for example claiming to have run 13 businesses that went bankrupt before starting Microsoft – a pure invention. His ruthless put-downs of "stupid" classmates at school continued into adulthood with an abrasive management style. Uncompromising with staff, highly critical, sarcastic and ruthless, Gates believed that through strong criticism they would redouble their efforts. Gates was also a dedicated thrill-seeker. Before going to Harvard he broke his leg in a water-skiing accident and was ordered by a doctor to take six


weeks rest. Three weeks later, he turned up with his cast removed sporting a hideously bruised leg, and through force of personality persuaded the boat driver to take him out on the water again. The same impulse led him to buy a Porsche that he complained would only get up to 121 mph, despite the manual claiming it could do 126. He amassed countless fines and, famously, was once arrested for speeding. Throughout his life, his obsessive intensity has worked in his favour. Numerous times he would promise delivery of a project before it had even been started, then work day and night to deliver it. His work ethic and those of the programmers he hired was "hardcore," with late night programming sessions and a "seven-hour turnaround" from leaving the office to returning to it, leaving no room for relationships, or even watching a movie. Eventually, however, Bill Gates found time for love, and in 1994 he married his wife Melinda and is now a father of three. Since then, new aspects of his personality have emerged. He studied the works of Andrew Carnegie and John D Rockefeller, whose philanthropy inspired him to investigate how to use his great wealth to improve others' lives. Gates met Rockefeller on numerous occasions, and in 2000 he and his wife formed the Bill and Melinda Gates Foundation, which focuses on global problems ignored by governments and other aid organisations. Today, it is the largest transparently-operated charitable foundation in the world. By 2007, Bill and Melinda Gates had become the second-most generous philanthropists in the US, having donated over $28 billion to charity. In 2010, along with investor Warren Buffett and Facebook CEO Mark Zuckerberg, Gates signed the "Gates-Buffett Giving Pledge," promising to donate at least half his wealth to charity during his lifetime. The Gateses' avowed aim is to give 95% of their massive fortune to good causes. Even today, Gates still has some of the social awkwardness for which he was famed and lampooned when younger. But behind all this, there is a brilliant tactician keen to achieve his goals quickly, and a man who has mellowed with age to see his significance in the world. A well-known saying wrongly attributed to Gates says: "Be nice to nerds. Chances are you'll end up working for them. We all could." Although the quote first appeared in a book by Charles J Sykes, the fact that so many are willing attribute it to Gates speaks plenty about the man. As the embodiment of the "nerd entrepreneur," perhaps it's a phrase he should have coined. b

Eventually, however, Bill Gates found time for love, and in 1994 he married his wife Melinda and is now a father of three.

BILL GATES AT A GLANCE  Was just 20 when he and Paul Allen supplied the first BASIC operating system for the Altair computer in 1975, igniting the home computer revolution  Microsoft supplied the operating system for the Apple II computer in 1979  Microsoft released Windows 1.0 in 1985 when Bill was 30 years old  Over 90% of the world's PCs now run Microsoft Windows  The Bill and Melinda Gates Foundation has vaccinated 3.4 million people against Hepatitis B  1.2 million people have been vaccinated against measles thanks to the Foundation  5.8 million people in poor countries have received vaccines and other health-improving help from the Bill and Melinda Gates Foundation  Gates has encouraged other wealthy Americans to give away half their net worth in their lifetime – that's an estimated $178.5 billion  Estimated to earn $250 a second, or roughly $20 million a day.  Is currently the world's wealthiest man with an estimated fortune of $76.8 billion  Gates intends to give away 95 per cent of his wealth throughout his life to good causes  In January 2014, The Times ran a poll which found Bill Gates to be the world's most admired man





MAIN PICTURE Les Brown has had many guises over the years


es Brown is one of the world’s most renowned motivational speakers, a dynamic personality and highlysought-after resource in business and professional circles. For three decades he has studied and mastered the science of achievement, along the way interviewing hundreds of successful business leaders, then collaborating with them in the boardroom to translate theory into results. Mistakenly declared “educable mentally retarded” when at school, Les Brown used determination, persistence and belief to accomplish some amazing achievements. Now a broadcast station manager, political commentator and multi-term state representative in Ohio, Les has given motivational talks to groups as large as 80,000-plus, and is a highly respected figure in personal development. Born in an abandoned building in an impoverished part of Miami, Florida, Les was later adopted by Mamie Brown, a single cafeteria attendant who adopted and supported seven children. It's no surprise that Les owes so much to her:


The Best You catches up with motivational speaker and achievement guru Les Brown to find out who inspires him and what he sees as the ingredients of success.

My mother was a woman who was a giver, and she adopted seven children

"My mother is my first inspiration," he says with a smile of remembrance. "She was a woman who was a giver, and she adopted seven children. She never had any children herself, but she took on other kids in the neighbourhood and she never met a stranger. I was very, very influenced by her personality and her giving heart." Alongside this amazing figure at home was a schoolteacher, Mr Washington, who encouraged Les, despite the diagnosis the school had arrived at. "He taught me the


LEFT Les Brown was born in an abandoned house in Miami

value of mind set and having effective communication skills," Les recalls. These were to prove invaluable to him in later years. So, what does Les point to as the particular turning point in his life that took him on the road to motivating and helping others? The answer is a fascinating one – and it's interesting to see that it's all about helping others rather than himself. He decided that he would get his mother a home of her own. He is thoughtful about this decision: "When you stretch yourself, you discover a part of yourself that you would not know by residing in your comfort zone," he says. To succeed at his goal, he was required to do something different from just working an eight hour day job. "I had to go above and beyond to earn enough money to be able to be able to purchase a home for her. So that put me on the course of listening to motivational materials, going to seminars and workshops and learning the principles of what it takes to become successful and to live an exceptional life." One of the great pieces of wisdom he abides by is the idea that "a career is something that you love so much that you'd do it for nothing, but you do it so well that people will pay you to do it." Les applied his motivational skills to become a public speaker. At first he wasn't paid, volunteering to speak at schools, churches, juvenile centres and prisons. Why did he do this? "Because it's something I love to do. When you find something that you love to do, that you can provide service to others, that to me is a great combination. If you can earn some money in the process, then it doesn't get any better than that!" As he poured his heart and soul into the thing he was most passionate about, he earned his money by working as a garbage collector. He recalls this with a smile: "But I told the young ladies I was a Sanitary Technician." Les is likeably modest about the series of successes that his passion took him to. He is humble enough to say he didn't do it all alone. Alongside his mother and teacher, another great influence in his life has been Mike Williams, his mentor of 43 years. A mentor can be an invaluable aid to success, he explains. "You know, Michael Jordan had a talent for basketball, he was exceptional, but never won a championship for the Chicago Bulls until Phil Jackson became the coach. Muhammad Ali, considered one of the greatest boxers of all time, he never won a championship without Angelo Dundee in his corner. So get a coach, because you can’t see the picture when you’re in the frame, someone who can help you bring out the best in you."

A career is something that you love so much that you'd do it for nothing, but you do it so well that people will pay you to do it


This is also why he believes that you should always surround yourself with people who are excellent at what they do. He repeats the axiom that "if you're the smartest person in the group, you need to get a new group." Having people around you who will stretch you mentally, emotionally and spiritually will help you to grow and realise yourself. Yet with all this advice, Les is also firmly planted on the ground. Success doesn't necessarily come easily, he says, and for this reason, one of the key skills he advocates is resiliency. "When I came into the industry, it was basically centred around thinking positive and being enthusiastic and everything is going to work out all right. Well, I talk about the fact that your dream is possible – and that you’ve got to take full responsibility. You can think positive, but you’ll still get slapped upside



Describing himself as a "threetimes cancer conqueror", Les knows a thing or two about resilience himself. He has kept on and lived a life in the face of difficulties, always maintaining his sense of his own worth


the head. You'll have a lot of defeats and disappointments and setbacks and moments when you want to give up and throw in the towel on yourself. Find some compelling reasons that will keep you in the game and in pursuit of your goals and dream. Sometimes that’s very, very difficult, and people need to know that, so that when it happens, they’re not caught by surprise." Describing himself as a "three-times cancer conqueror", Les knows a thing or two about resilience himself. He has kept on and lived a life in the face of difficulties, always maintaining his sense of his own worth, and keeping on when the going gets tough. If you are starting out on the pathway to living a deeply rewarding and successful life, his message is clear: "You’ve got to decide what is it you have going for you and work on that and find something that you love to do that can be in service of others and make up your mind to master that. What is your passion? What is your magnificent obsession?" Finally, when asked about his big dream, he replies: "My big dream is to train 100,000 voices of hope, of ordinary people, outside of religion and politics (both of which I believe polarise and divide people) and these individuals will deliver an inspirational story out of their own values. They will encourage people to begin to see the possibility of creating a new life for themselves, to continue to put themselves on a growth path of developing themselves, and to create communities of collaborative, achievement-driven relationships that will help them change the world. I believe we have 100,000 Nelson Mandelas or 100,000 Barrack Obamas or Margaret Thatchers. When you think about some of the great people, yeah, 100,000 Winston Churchills, you can change the planet." b


LES BROWN AT A GLANCE  Born with twin brother Wesley in an abandoned house in Miami  Adopted by Mamie Brown, a waitress and domestic worker  Declared educably mentally retarded at school  With the aid of his mother and teacher overcame self-esteem issues and reached his potential  Worked giving free motivational talks to many disadvantaged people  Was hired as a DJ for a radio company  Ran for election in Ohio House of Representatives and won  Former radio and TV host, including three PBS Specials  Winner of many local and national awards for excellence  Continues to give heartening and powerful motivation talks, drawn from his own vast experience in many walks of life.  You can make contact with Les on www.facebook.com/brown.les or lesbrown.com





Life Without Limits


It often requires more courage to read some books than it does to fight a battle.� – Sutton Elbert Griggs

Great reading, viewing and listening to empower, entertain, enrich, delight and enhance. The Best You rounds up classics and new books and media products that will make a positive difference in your life.




Life was a struggle for Joseph Clough. He suffered from social isolation and intense blushing in public. But he became a master hypnotist at the age of 18 and for the last decade, he’s strived to get his message out to as many people as possible. He’s done this through his popular free podcast, free mobile apps, and online programmes. These have reached more than two million people around the globe in under two years. His mission is simple: to help as many people as possible. And the best way is to let everyone realise that the tools they need to live a life that they thought impossible – just as Joseph used to – are already right at hand, if they know where to look. So Be Your Potential is your toolkit to start building that life. If you’re struggling with negativity, limiting beliefs or want to improve your self-confidence and prosperity, his advice will let you visualise, believe and receive every goal you’re reaching for.

A wonderful book packed full of techniques to free yourself of limitations and help you live to your true potential.” – Yoga magazine





Les Brown is one of the most popular motivational speakers in the world today. In It’s Not Over Until You Win!, Brown offers a powerful and inspirational plan to help people overcome any obstacle in their lives. Les Brown has been through countless ups and downs, suffering through personal and career crises including the cancellation of his television show and the death of his beloved mother. In this unique audio program, Brown tells you how he rose from those depths and how you can too. It’s Not Over Until You Win! demonstrates: l How to cope with the loss of a loved one l How to recover self-esteem when you lose your job l How to keep away from self-destructive behaviour It’s Not Over Until You Win! captures the amazing spirit of Brown’s electric speaking style in a sure-fire empowerment audiobook that will help you take your life to a higher level of satisfaction and fulfilment.

Les tells it like it is, this easy to read book will get you turning the pages for more, hard to put down till the end.” – Angela Scott





This year, I’ve got the message loud and clear that as everyone comes under bigger and bigger financial pressure, they want help to cook tasty, nutritious food on a budget – so this book was born completely out of public demand.
It draws on knowledge and cooking skills to help you make better choices, showing you how to buy economically and efficiently, get the most out of your ingredients, save time and prevent food waste. And there’s no compromise - I’m talking big flavours, comfort food that makes you happy, and colourful, optimistic dishes. As well as that, every single recipe in the book is cheaper per portion than your average takeaway, so every choice is a great value choice. Our biggest luxury is knowledge, whether times are hard or not, so get kitchen smart and smash the recession.

The book is filled with dishes that look appealing. As there are cut-price book offers on it, you can indeed save with Jamie.” – Guy Dimond, Time Out





The author of this book about the future, Bill Gates, is the Harvard dropout who founded Microsoft based on his vision of a personal computer on every desk and in every home. Focusing on the so-called “information superhighway,” Gates describes the breath-taking changes that will affect us all, and how emerging technologies will transform human existence in unprecedented ways. Written in a personal style, free of jargon, this book ushers in the world of tomorrow in broad and confident terms. It debunks certain notions that have gained attention in the media, and makes projections grounded in the realities of today. Gates describes how the tools of the future will change the way we make choices about almost everything, from which toaster we buy to who our friends are and how we spend time with them; from how we earn and invest, to where we live and how we protect our families in an increasingly complicated world.

Microsoft CEO Gates’s musings on the future of the digital age spent 14 weeks on PW’s bestseller list.” – Publisher’s Weekly





Having a relationship with money is just like any other relationship: it has its ups and downs, its breakups and makeups. And just like other relationships, living happily with money really comes down to love. Using client stories and her own saga of moving from heavy debt to complete financial freedom by the age of 28, Kate Northrup acts as a guide in your quest for personal financial freedom through love. You’ll learn how to chart your current financial life and create a plan to get you to where you want to be, whether that’s a penthouse apartment or a cabin in the woods.
Step-by-step exercises that address both the emotional and practical aspects of your financial life help you figure out your personal perceptions of money and wealth and how to change them for the better. You’ll learn about thought patterns that may be holding you back from earning what you’re worth or saving what you can. She’ll teach you how to shift your beliefs about money, create a budget, spend in line with your values, get out of debt and so much more. In short, she’ll teach you to love your money, so you can love your life.

If you’re ready to have a new experience with money and change your financial future, this is the book for you!” – Nick Ortner, New York Times best-selling author of The Tapping Solution






What do you want to be remembered for? What are your relationships like with those around you? How does life treat you - and how do you treat your life? There is so much good in you. Enrich your life with the passion you feel and the connections you make.

Life Without Limits


A WINNING FORMULA Bernardo Moya chat with Gary Russell, the man behind Winning Profile


Kristen White interview best-selling author Ann McIndoo about how she turn anecdotes into best-sellers


...to be an artist? We chat to painter Mackenzie Thorpe, who has had his art bought by the Queen



for SUCCESS According to Gary Russell, the figures are alarming: only 19 per cent of the workforce in the UK actually feel engaged with their work. It’s his job to see that level change. Bernardo Moya interviews him about it.


t’s been the story of his life’s work since being a young man in the US, and has led him to team up with some of the world’s most well-known, even legendary figures in the world of sport. For Gary, part of the answer to success is in the structure of the environment, and part of it is in the individual’s emotional responses. That it is his job to align them came as a realisation early after he qualified to

become a teacher. He suddenly realised his role wasn’t really about “teaching” kids, it was more like, “I either created a climate for people to learn or I didn’t.” This psychological aspect of success has guided Russell ever since. At the age of 26, he became headmaster of a school on Long Island. Instead of suppressing the children in the name of discipline, he says: “I changed the whole environment. I got the kids


MAIN PICTURE Gary Russell helps sports people reach their potential OPPOSITE ABOVE Russell has worked in many sports, including the NFL

OPPOSITE BELOW Bernardo Moya chats with Gary Russell

involved in creating activities, creating dances, field trips and everything.” The resulting engagement by the kids made discipline drop out of the equation. With this insight into getting engagement from people, he started his own sports education companies and attached himself to the NFL and Major League Soccer in the US. His approach in the early days was aimed at helping the 300,000 kids a year he was training engage with sports to the best of their abilities. “Less than one per cent of them would ever go on to play in Major League Soccer,” he says, but his concern was also for the 99 per cent. “We used sport as a vehicle to grow people’s emotional strengths.” This would pay dividends in their lives generally. Working with elite



Associated names include famous marathon runner Paula Radcliffe and golfer extraordinaire Jack Niklaus sportspeople, Russell’s approach is different. He is clear that much of what creates the great sportsperson lies in the genes. However, there are emotional pressures that also affect potentially great people, and Russell’s training is about helping them to get themselves “aligned.” He has worked with stellar names in the world of sport. One-time England Rugby boss and World Cup winner Sir Clive Woodward has worked with Russell to coach the nextgeneration on their paths to Olympic gold. Other associated names include famous marathon runner Paula Radcliffe, golfer extraordinaire Jack Niklaus and uber-footballer Gareth Bale. For Niklaus, he helped develop youth training programmes. Gareth Bale he profiled and gave advice on improving his game - Russell wishes he’d agreed a 10 per cent cut for his improvement in performance. His insights into people also apply in business. He talks of working with a big, multi-billion dollar chainstore in the US that selected their store leaders according to their performance in particular departments. “Joe’s good in

the meat department so we’ll make him store leader. The best sales person, let’s make him sales manager. It’s just a big mistake,” he says. Instead, Russell profiles staff, ranks them, and then selects the ones for the job. It might seem strange to think that you can apply a profiling model to athletes and potential employees, but Russell is clear that once the variables are altered, the process is similar. “I create models now so that companies that use this information get a winning template from us that says, ‘Here are the data points you’re looking for.’ Interviews are terrible as a predictor of hiring people correctly. What happens now in these companies is they interview them and then I’ll profile them. If they have the right data points, they hire them. If they don’t, you know, it’s like having sprinters. They can run but are they gold sprinters? That’s the difference.” So what are his own points that have made him so effective, despite being a wash-out when he was at school? He puts it down to three things: He thinks strategically. He’s positive, and he’s focussed. That for him, is a winning combination.


l Grew up near Philadelphia, USA l In some ways was neglected by parents l Struggled academically l Supported by one or two teachers at school l Excelled in sport l Joined Philadelphia Phillies in Major League Baseball l Later learned to apply himself and now shows others how to do the same l Speaks and motivates across the world l Worked with Clive Woodward, Paula Radcliffe and many others l A well respected voice in getting the very best from the very best.



The Best You website is packed with loads of great books, DVDs, CDs, downloads, free articles and reports. Check it out now: www.thebestyou.co

Goals! By Brian Tracy

Success or Your Money Back By Shed Simove

Your 15th Club By Bob Rotella

l How

l A

l The

to Get Everything You Want.

modern day entrepreneurial genius

Inner Secret to Great Golf



INSPIRE A LEGACY IN 2014 Most of us don’t realise that we have the ability to inspire and help others through our own unique experiences. Ann McIndoo, a professional author coach, has helped nearly 1,000 people find the book within their own personal life experience. Kristen White asks her how we do the same.


had always been a writer,” says McIndoo. She reinvented herself as an author coach after an accident. “I always say the universe sends you a feather, a brick, and then a bus. It sends the feather first, and if you don’t pay attention, a brick, and then hits you with a bus.” Ann fell down the stairs and became wheelchair bound during her recovery. During this time, her inability to do anything but write led her to an assignment

with self-help guru Tony Robbins, in which she helped him write his book. “He was the start of many authors. Here I am, almost 1,000 books later. It’s been an amazing journey.” As the author of the bestselling book, 7 Easy Ways to Write Your Book, Ann takes people through the process step-by-step. But it wasn’t as simple a process as it may sound for Ann. When she decided she wanted to become an author


When she decided she wanted to become an author coach, she began to research other authors

coach, she began to research other authors who had written about the same thing. “I went into a book store and found all these books about how to become an author,” she said. Ann wasn’t sure why people would choose to buy her book among the shelves of books on the same topic. According to Ann, this is what often prevents aspiring authors from sharing their story. So how can you make a bestselling book on a topic that is already saturated with books? “Here’s what I have found,” says Ann. “Bestselling books are unique and different. They offer value; they offer a solution. If you can put those ingredients into your book, it will be a bestseller. You don’t have to be better than anyone else, you just have to be different.” I often talk about so-called “fingerprint expertise,” which is expertise based on life story credentials, unique only to us,

KRISTEN WHITE LIVE LOVE LEGACY like a fingerprint. When we get specific and not try to converse in cliché, we are courageous enough to be authentic individuals. We are able to find that very specific, unique, fingerprint expertise where it doesn’t matter how crowded we perceive things to be, we will stand out on our own merit. So how can you make the leap between having a significant, life changing event and turning it into something you can share with others? And what is the power of doing so? “People love to be inspired and motivated by stories,” say McIndoo. “If you have one of those stories, it is a powerful tool. It’s easy to write because it’s already all in your heart and head.” A book can do so much more than solidify your legacy and help others. It confirms your expertise, gives you credibility, allows others to view you as an expert, and puts you head and shoulders above the competition. Handing someone a published book shows commitment to your work and business more than business cards or brochures ever could. It shows your dedication to your field. Having a book published with your name on it not only helps you to be seen as an expert, it’s

A book can do so much more than solidify your legacy and help others. It confirms your expertise, gives you credibility, allows others to view you as an expert almost a requisite to claiming your expertise. So what is the first step you can take toward turning these life-story credentials into an actual book in 2014? Ann says the first steps are to answer the four ‘W’s of book writing: “why” you want to write a book, “what” you are going to do with it, “who” your audience is, and “where” your audience is. According to Ann, it’s easier than you think. The first thing you need to create is a resource pile. Pile up between 50 and 100 tangible or intangible things that remind you of what you want to write about. These could be articles, books,

MAIN PICTURE Ann McIndoo has turned simple stories into bestsellers ABOVE AND BELOW Writing is a creative process and can be frustrating

journals, magazines, blogs, postcards, ideas and emotions written on post-its, etc. The second step is to organize your reference piles into chapters, or themes. Then order those how you want them to appear in the book. Ann takes a quality over quantity approach to book writing. “It’s about the quality of the message that you want to teach and share, not the length of the book.” As for results, Ann’s clients have gone from idea to manuscript in as little as two weeks. The most important message from Ann is this: “You are the expert in the experience in your life. Make 2014 your year to take the story out of your heart and into a book, and begin inspiring others!” b If you want to become an author in 2014, you can work with Ann McIndoo and Kristen White in person at the Business Beyond Your Book live event in Orange County, California February 21, 22, 23rd. To learn about the event, visit the website: www. BusinessBeyondYourBook. com



TO BE AN Artist?

Part of being the best you can be is focussing on what it takes to get there. We’re continuing the “What does it take…?” column, which looks at this aspect of being the best. This month we chat to an artist who has made it in the art world and sold work to the Queen, Mackenzie Thorpe. MAIN PICTURE Mackenzie Thorpe counts himself lucky to be making a living as an artist

ON A SCALE OF ONE TO 10, HOW HAPPY ARE YOU RIGHT NOW? About a seven HOW DO YOU BECOME AN ARTIST? Its kind of ’if you are, then you will.’ I followed a road, a feeling and something I enjoyed and excelled at. I am not sure if you become an artist or just are one. As a child growing up in the 1960s in northern England, there was no career guidance on how to become an artist. I had to draw and paint to get these ideas out of my head. The fact that I have managed to make a living out of it is down to hard work, determination and some luck. For me the best thing is the freedom to just be able, to draw and create. I know I am incredibly lucky to be in a position where I have the freedom to do this. WHAT HAS BEEN THE BIGGEST CHALLENGE OF FOLLOWING YOUR DREAM? The biggest challenge for me is dealing with the constant self-doubt, no matter what people say about my work, I still doubt my own ability. WHICH LIVING PERSON DO YOU MOST ADMIRE AND WHY? Right now I really admire Ronnie O’Sullivan as the




The imagery, the sounds and the nostalgia of it all; it blocks out the rest of the world for an hour or two

greatest snooker player ever. I don’t really follow sport closely, (although I am always interested to see how my home team Middlesbrough does) but I do like to see the fight, the strategies and skill of a snooker player. I met him when he was a younger man at a charity event he was playing at and I was exhibiting in the same building. He is dyslexic, as I am, and his experiences growing up and at school seemed to be very similar to my struggles. Now whenever he is on the TV I watch him and admire his skill and talent. I admire the obstacles he overcome to get to where he is. IF YOU COULD HAVE DINNER WITH ONE HISTORICAL FIGURE, WHO WOULD IT BE AND WHY? Vincent van Gogh. I would like to hear him tell his stories, hear his thoughts and share ideas. Imagine getting passionate about art with Vincent van Gogh! I would love it! WHAT’S YOUR PROUDEST MOMENT BEEN? I have had many moments of pride, but I guess all the obvious ones: my wedding day and the birth of my two children, but more recently I was a bit surprised at the welling up of pride I felt during jubilee year when I was introduced to the Queen. WHAT DID YOU WANT TO BE WHEN YOU WERE LITTLE? Well I didn’t know that you could be ‘an artist’ so I wanted to be a soldier. It was a route many young men seemed to follow and it seemed like a way out from the industry and shipyards that

everyone seemed to work in. In comparison to this I thought the army would give me a life of travel and adventure. I really struggled to read and write and was told I would amount to nothing so I didn’t know if I would be able to do anything. WHEN LAST DID YOU SEE THE SUNRISE? 28 December on a family Christmas holiday at Scarborough on the north east coast. I was walking the dogs in a howling wind and as the sun came up over some cliffs, the light over the land and the North Sea was incredible. There is nothing like the light in the north east, it is inspirational. I felt like I was in of one of David Hockney’s Yorkshire paintings HOW DO YOU RELAX? Watching good old black and white movies, especially westerns, sitting in the dark getting totally carried away in the story. The imagery, the sounds and the nostalgia of it all; it blocks out the rest of the world for an hour or two. I am working on a series of work based on the ‘Wild West’, and the western movies, which I have watched over and over again, since I was a child, never fail to inspire me. WHAT DO YOU WANT TO BE REMEMBERED FOR? If I’m to be remembered for anything, I would like it to be that I did my best.






Feeling good about yourself makes the joy shine from your eyes and your skin. It makes others respond to you in new ways and it gives you a whole new outlook on life. Looking good draws others to you and enhances your life in ways you haven’t yet imagined. It’s great to find new ways to feel and look good now!

Life Without Limits



The formerly Naked Chef and ruler of the Jamie Oliver Empire, Jamie Oliver himself give us some recipes from his latest book, Save with Jamie

REALISE YOUR HAPPINESS Joseph Clough says your happiness is right there; you just need to realise it


COOKING with JAMIE In the Northern Hemisphere, February is one of the most miserable months. It’s cold, it’s dark, and it’s wet, but that’s nothing that a good, hearty meal can’t cure. Celebrity chef Jamie Oliver has shared some of his recipes from his new book with us to help ward off those winter chills.

SPICED BEEF TAGINE SERVES 6 A rich, spiced tagine is definitely one of the ultimate stews, and served with couscous it’s a total pleasure to eat. What’s great about this recipe is it takes your leftover brisket and surrounds it with flavours that really can’t go wrong, giving you sweetness, spice and excitement. This is proper comfort food with a difference.

INGREDIENTS Total time: 1 hour/485 calories 2 red onions 50g mixed olives, stone in 75g dried apricots 2 cloves of garlic olive oil 1 heaped tablespoon garam masala 2 teaspoons ground cumin ½ level teaspoon dried chilli flakes

2 potatoes 2 large ripe tomatoes 1 x 400g tin of chickpeas 400g leftover cooked brisket 1 beef stock cube optional: leftover beef gravy 250g couscous 1 orange

2 carrots ½ a bunch of fresh mint (15g) extra virgin olive oil optional: balsamic vinegar fat-free natural yoghurt, to serve

METHOD Peel the onions, tear the stones out of the olives, then roughly chop both with the apricots. Peel and finely chop the garlic, then put all of it into a casserole pan on a medium heat with a lug of olive oil, the garam masala, cumin and chilli flakes. Cook

for about 15 minutes, or until soft, stirring regularly and adding splashes of water to stop it sticking, if needed. Roughly chop the potatoes (skin on) and tomatoes, and add to the pan along with the chickpeas (juice and all). Cut the meat

into 2.5cm chunks and add to the pan, then crumble in the stock cube and add 250ml of boiling water (if you’ve got some leftover gravy from the mothership recipe, add that here too – it’ll give a wicked depth of flavour). Bring to the boil, then simmer with the lid

on for 20 to 25 minutes, or until the potatoes are cooked through, adding splashes of water to loosen, if needed. Meanwhile, pop the couscous into a bowl, just cover with boiling water, put a plate on top and leave for 10 minutes to do

JAMIE OLIVER its thing. Top and tail the orange, then use a knife to peel and segment it on to a board. Peel and coarsely grate the carrots, pick over the mint leaves and toss

everything on the board together, squeezing over any juice from the leftover central part of the orange. Add a lug of extra virgin olive oil and a pinch of salt and

pepper, then toss again. Fluff up your couscous, season to perfection, then tip on to a large platter. Season the tagine (sometimes I add a swig of balsamic vinegar

FEEL & LOOK GOOD to taste) and spoon it over the couscous. Drizzle with yoghurt, then pile the shredded carrot, mint and orange salad in the centre.

*Tip: If you’ve got ras el hanout in your store cupboard, use that instead of garam masala to add a bit of extra authenticity on the flavour front.

PAPPA ALLE ZUCCHINE © 2013, Jamie Oliver Enterprises Limited Photography: David Loftus

(Courgette & bread soup) SERVES 4

This amazing beauty of a soup is based on the Italian classic pappa al pomodoro (tomato and bread soup). It’s a principle you can embrace with lots of different veg, as it’s essentially about cooking them low and slow to bring out their deep flavour and sweetness, then pairing them with some bread to add a bit of body. I’ve used courgettes here, which are great when they’re in season, but it would also work well with fennel, peas, leeks or asparagus.

INGREDIENTS Total time: 1 hour 35 minutes / 209 calories 2 onions 2 cloves of garlic 4 courgettes olive oil

1 organic vegetable stock cube ½ a loaf of ciabatta or stale bread extra virgin olive oil ½ a bunch of fresh mint (15g)

METHOD Peel and finely slice the onions and garlic, then trim the courgettes and halve lengthways, cut away the fluffy core and finely slice them. Put all these into a large pan on a medium-low heat with a lug of olive oil.

Cook slowly for around 1 hour 15 minutes, stirring occasionally and adding a splash of water, if needed – you want the courgettes and onions to really cook down, and get super-soft and caramelized – go gently, and

in return you get big flavour. Once the time’s up, crumble in the stock cube and tear in the bread in quite rough chunks. Pour in 1 litre of boiling water, bring back to the boil, then simmer for a further 10 minutes, or until

thick and delicious. Season to perfection, add a good drizzle of extra virgin olive oil, then finely chop the mint leaves and stir into the soup. Divide between your bowls and tuck in.

* Tip: If you bought small or medium courgettes, or you’ve grown your own, they won’t be fluffy in the middle, so you won’t need to cut out the core. And, if you’ve grown your own, you’ll also get the wonderful courgette flowers for free, which will live very happily torn into the soup right at the end, adding an extra splash of colour.

These recipes are from Save with Jamie, which is published by Michael Joseph, Penguin. Recipes courtesy of © Jamie Oliver Enterprises Limited. Visit www.jamieoliver.com




Happiness is in your reach – all you have to do is realise it’s there. Joseph Clough, author of Be Your Potential, gives us some handy tips to get your hands on the elusive concept.


ore and more people are beginning to wake up and understand that happiness and being your potential is not something gained by acquiring. They are realising instead that happiness is what we make it right now. It’s not a journey of 'getting things' but a journey of becoming and being happiness. So here are my five simple steps to becoming happier and living to your own potential.


1 .REALISE WHAT HAPPINESS IS We must realise that happiness is a subjective experience, which means we define what happiness is for ourselves. It is not what our parents told us, our teacher told us or what society wants for us. Get clear on what makes you happy and live by it. Happiness starts from within and is grown into our external world. So go inside and reflect on what you thought was happiness and then go deeper and ask the question what is happiness for you?

2. LIVE IN THE PRESENT Appreciate the now and be fully present in your life. We can commonly live in the past and forget about what’s happening now. But living in the past is not a way of being happy. Happiness is coming to terms with what has been and learning from it, so those learnings can help us. This also goes for the future. There’s no point in setting so many goals that it causes us to forget about what’s happening now. I like the idea that life should be like driving a car – we occasionally look in the small rear view mirror (the past), our eyes are looking forward (future), yet we are firmly in the seat (the now). This moment is never ending. The past is a memory we can learn from, the future a memory waiting to happen, but now is the most important thing we can turn our attention to. That's where we create happiness.


3. ENRICH YOUR KNOWLEDGE Immerse yourselves with knowledge to improve your mind, body and soul. When we grow we expand our world. We are growing creatures and the more attention we put on the inner world of us, the more we understand the nature of us and our true unlimited potential.

4. TAKE RESPONSIBILITY FOR YOUR LIFE This means being accountable for your own happiness, not relying on others, things, or circumstance to make us happy. Be free of the blame game or having excuses. Remember, no excuse will equal the achievement of happiness. It all starts with you.

5. LET HAPPINESS IN The realisation that happiness is not something gained or acquired is powerful. It means there is nothing for you to do other than putting your attention on what satisfies your happiness. This will cause you to thrive in expanding your own potential and to live the life the way you want it.



Life Without Limits

Last month we saw The Wolf of Wall Street grace the silver screen, so we thought that now was a good time to have an in-depth look at its leading man, Leonardo DiCaprio. So he is March's cover star! We've also got some great tips from bestselling author Thomas Gagliano about recapturing intimacy in your relationship. And we get back to profiling sports greats. All this and so much more. Looking forward to it. www.thebestyoumagazine.co WWW.THEBESTYOUMAGAZINE.CO | 47





Wealth [n] “happiness,” also “prosperity in abundance of possessions or riches” from Middle English “wele”, meaning “well-being”. Riches [n] “valued possessions, money, property,” Making money and bringing greater wealth to EVERY area of your life...

Life Without Limits


FRIENDS WHO EARN MORE THAN YOU Kate Northrup points out that you will always have friends who make more money than you, but that’s not bad

THE GENIUS WITHIN Robin Sharma looks at five characters from history who inspire his own, personal genius

DEALING WITH PROCRASTINATION Best-selling author Gerry Robert looks at time management and how we could be a bit better at it




MORE MONEY THAN YOU There’s nothing wrong with a bit of healthy competition, but when comparing yourself to others starts to affect your quality of life, that’s something you may want to look at. Kate Northrup, author of Money: A Love Story, has some advice.


f all lives were the same the world would be pretty boring, right? So then why is it that we constantly compare our lives to other peoples’ to see how we measure up? When it comes to comparison, one of the trickiest areas is our finances. It’s inevitable that you’ll make more money than some of your friends, and that some of your friends will make more than you. But how does the discrepancy affect your friendship? When you find out that a friend of yours makes more than you, do you feel jealous? When it comes to matters of money, comparing ourselves

isn’t a good idea. But, there are some ways that finding out your friend makes more than you can actually be a good thing. “Really?” I hear you say. And to that I reply, “Yes, really.” On my show, Financial Freedom Friday, I give weekly tips on how to achieve financial freedom. Towards the end of last year, I dedicated an episode of the show to not getting sucked down the comparison rabbit hole of despair, but instead, how to use income discrepancies in your social circle to help you. You can find a link to the this episode at the end of this article. While you are watching it, ask yourself the following

Some of your friends will make more than you

questions: • Have you ever let comparing yourself to others steal your joy? • How did you feel? • Which one of the tips I shared in this video will you use next time – or do you have one of your own to share? b






Inspiration can come from many things – a story, a hike in the mountains, a conversation with a friend. But a lot of the time, inspiration comes in the form of people – people who have made their mark with their genius. Robin Sharma lists a few.

have huge respect for those among us who, via their dedication to a vision and devotion to their practice, arrive at a place where the world calls them “a genius”. These are the people who move me, who bring tears to my eyes when I watch them in action or read of their achievements. Heroes. Every one of them. Genius is much less about genetics and much more about ridiculous amounts of hard work, self-belief, focus and perseverance in the face of any setback You’re a genius. You've had it in you from the moment you

were born. Maybe the people around you have limited it or your fears have stifled it or your distractions have smothered it, but it’s there, just aching to be expressed. And I’m all about helping you do so, so your life and our world is better for it. Geoff Colvin’s great book Talent is Overrated is a must-read on this beautiful subject as is The Talent Code by Dan Coyle. Here are five of the geniuses I most admire (I could add 100 more):




Sadly, at the end of his life in 1943 he was nearing madness, obsessive about germs, advocating eugenics and telling people he was working on a ray that would explode 10,000 enemy aircraft. But at the height of his powers, Tesla was a Titan. He invented the fluorescent light, the laser, the remote control and alternating-current transformers. A true game-changer.

He painted thousands of paintings to deliver just a few true masterpieces to the world. He had little time for socializing, preferring to lose himself for long hours in his studio. Picasso’s work reflects his originality and comfort with his personal style. An artist and a genius – in the most real sense. Please visit the Picasso museum in Barcelona WHEN you can.

With her explosive serve and her mastery on the tennis court, Williams has risen to the lofty realm of sports genius. She has trained her brain via relentless practice over many years to spot opportunities her opponents can’t see and to make moves few others can make. I’d also add Lionel Messi, Michael Jordan and Tiger Woods to this group.


The granddaughter of Mario Prada, founder of the high fashion conglomerate, is in a league of her own when it comes to designing clothes with whimsy and excellence. I admire her for her ferocious productivity and her exceptional creativity, both of which drive a luxury brand with products unlike anyone else's in the marketplace. She also holds a Ph.D. in political science.

STEVE JOBS Before there was Zuckerberg and Brin, Dorsey and Mayer, the dominant tech genius was a man in jeans and mock turtlenecks named Steve Jobs. He was mercurial, rude, meticulous and so far ahead of his time peers spoke of his “reality distortion field.” Jobs disrupted convention and ran his own race. He wasn’t about the money – he was all about the beauty of the products he made. And for that, I love him.

Robin Sharma is the #1 Bestselling author of “THE LEADER WHO HAD NO TITLE” See more of his writings at: http://www.robinsharma.com




PROCRASTINATE ON PROCRASTINATION Some people are better at time management than others. Research of leading American universities indicates that a major reason for poor productivity is the lack of timemanagement skills. Procrastination and interruption top the list of personal productivity killers. Gerry Robert has some strategies for them.



doctor turned to his patient and said, "Bill, I have some bad news and some worse news." "Hold on now doctor", said the concerned patient, "I can handle bad news and good news, but not bad news and worse news." The doctor asked which one he should share first. Bill wanted the bad news first. "Well," the doctor said sadly, "the results of all the tests are in and you only have 24 hours to live." "What? That's the bad news? What could possibly be worse

than that?" The doctor replied apologetically, "We found out yesterday and forgot to tell you." It is relatively easy to come up with excuses for putting things off. We don't have the time right now. I will get around to it later. Let me sleep on it first. There is lots of time to do that this weekend. Why do we procrastinate? The reason is quite simple. It is easy to put off the unpleasant, difficult and timeconsuming tasks. In essence, procrastination is nothing more than a time waster. It causes


MAIN PICTURE Time management is a large part of getting over procrastination

TOP RIGHT Procrastinators are often alarmed by how much time they have wasted

many more headaches than it cures. Think right now of all the small, tedious you have, for whatever reason, put off doing this week, month, year, even decade. Chance are they are cramping your brain. So we only do those tasks that scream the most, as it were. We rush to finish them. The minute we lick the envelope we notice we forgot to insert the letter. We start cooking hamburgers only to remember the BBQ gas tank is empty. But there is a cure for procrastination. Look in a mirror and you will see the cure. The

yourself of areas you have succeeded in winning the procrastination game.


An alcoholic would have difficulty not drinking for the rest of his or her life, but perhaps they can handle not drinking for a 24-hour period only person who will manage you is you.

PROCRASTINATION STRATEGY 1: START THE TASK Get going, even if you have failed at it in the past. If you want to win, you must begin. This seems obvious, but if you have been procrastinating at something, just make a start at it and you will have begun the process of success.

PROCRASTINATION STRATEGY 2: BLOCK OFF THE NECESSARY TIME TO FINISH THE JOB Chances are remote that you will ever get done what you don't make time for. We procrastinate forever because we don't block off the necessary time to finish the job.

PROCRASTINATION STRATEGY 3: SEE THE JOB IN BITE-SIZED PIECES You will never start losing weight if you see the whole project in one lump sum. An alcoholic would have difficulty picturing himself or herself not drinking for the rest of his or her life, but perhaps they

can handle not drinking for a 24-hour period. "One day at a time" is a popular slogan among self-help groups.

ABOVE Don't let your task get the better of you. Just do it.

PROCRASTINATION STRATEGY 4: ADOPT A “DO IT NOW” MENTALITY People who conquer procrastination problems learn to become "do it now'ers." They never wait until tomorrow to do what they know should be done today. They put things back after each use. They refuse to delay.

PROCRASTINATION STRATEGY 5: SET UP OBJECTIVES We already discussed the need for objectives in life but it bears repeating here as it affects the procrastination dilemma. Set a goal to accomplish something you have procrastinated doing.

No, we are not espousing deviant behavior by suggesting you conquer procrastination problems by physicallty punishing yourself. What we are suggesting is that you find some way of punishing negative behaviors like not doing things you said you would do. One manager I know buys all his staff lunch, out of his own pocket, if he does not have his reports in on time. If he promises to deliver something and procrastinates, he has to fork out cash and for him this is negative reinforcement for negative behavior. Similarly, if you have succeeded in doing a task you have long procrastinated in doing, reward yourself. We tend to repeat those behaviors with positive reinforcements and shun the negatives reinforcers.


If you have succeeded in doing a task you have long put off doing, reward yourself

PROCRASTINATION STRATEGY 6: REVIEW YOUR ACCOMPLISHMENTS Winners in life dwell on their successes. Losers constantly focus in on their failures. It is of value to remind

RIGHT Are you bound by your time limits. Manage it better








Champions keep playing until they get it right.”

Respect your roots, but live in the present.”

A champion on and off of the tennis court, Billie Jean King was born in Long Beach, California. She attended Longbeach Polytechnic High School, an institution noted to this day for churning out sports stars of multiple varieties. Throughout high school and college, King moonlighted at a professional tennis career. She entered her first Grand Slam tournament at fifteen, an age considered young for professionals even in the modern age. From the early 1960s through the mid-1970s King achieved heights of success unheard of for a woman in sports at the time. She ultimately put together a collection of 12 Grand Slam singles titles, 16 doubles titles and 11 mixed doubles titles. She was also distinguished for completing the ‘Career Grand Slam,’ ultimately winning titles on all four surfaces of the major tournaments, including the U.S. Open, the French Open, the Australian Open and Wimbledon. King’s legacy also has extended beyond the court. Widely regarded as the first professional athlete to come out as a lesbian, she took her postannouncement life in stride, becoming an advocate for sexual equality and gay rights. In 1999 she was honoured with the Arthur Ashe Courage Award. Billie Jean King has remained an active voice and coach in the tennis world to this day, proving to be a lifelong influencer in the game with which her legendary name has become synonymous.

Ludo Lefebvre was raised in Burgundy, France. Taken early on by the desire to craft and cook specialty cuisines, his father got him his first job at a local restaurant. The hope was that his son would be discouraged from the profession, but to the contrary, it was where Ludo began his love affair with food. Over the next several years, Lefebvre’s culinary education took place at a series of restaurants piloted by famous food names. He recieved an invitation to work in Los Angeles in the mid-1990s and only served at L’Orangerie for one year before he was made head chef, earning the restaurant a Mobil Guide five-star award. Following a successful stint in Las Vegas’s ultra-hot culinary scene, he returned to Los Angeles and launched Ludobites. The eatery has since defined Lefebvre’s attitude toward good food: that it should be made available to all people at an affordable price. He has put this mission to use in his wildly successful pop-up restaurants, hosting affordable culinary events for a few weeks at a time. Lefebvre has made multiple appearances over the past several years on popular TV shows such as Iron Chef, Top Chef and Hell’s Kitchen. Currently he can be seen as a judge in residence on the hit American culinary competition series The Taste, alongside the likes of Nigella Lawson and Anthony Bourdain.












You need to have no fear of any failure.”

Every woman is a queen, and we all have different things to offer.”

Percy Fawcett was ensconced in adventure and intrigue his entire life. Fawcett drew on the inspirations of his family to become one of the most enigmatic explorers of the modern age. Fawcett’s studies drew him to the field of mapmaking. Driven by a desire to make the unknown known, he began to explore. Fawcett took temporary leave of his wife and two sons to map a border between Brazil and Argentina in 1906. He became fascinated with local talk of a lost city, which he called ‘Z.’ He believed this supposed ancient place to be El Dorado, the famed ‘City of Gold.’ Pulled in by the mystery of the fabled city and the potential riches it offered, he led a total of seven expeditions to the region in which he believed it to exist. Sir Arthur Conan Doyle used Fawcett’s detailed reports from the Amazon to craft his novel The Lost World. Fawcett’s death was befitting of that which surrounded him in life: mystery. In 1925, funded by wealthy backers and accompanied by his son Jack, Fawcett made his final journey to search for the lost city of ‘Z.’ The expedition left only a few brief communiqués, two detailing their location and plans, the other instructing his family and colleagues not to attempt rescue, as the region was too volatile. Fawcett and his final expedition never returned.

A moniker truly befitting of someone who has turned herself into American royalty, Queen Latifah was born Dana Elaine Owens. Latifah’s work ethic and moral compass were fortified from a very young age. A natural choice for her tall stature, she played basketball in high school; from there she stepped onto the theatre stage, performing in high school plays. Queen Latifah was rapping and beat boxing with a female hip-hop group when her stand-out lyrical performances began to gain traction. She was signed in the late 1980s and went on to a hugely successful career as a hip-hop artist. She also later segued into singing, releasing an album of soul and jazz standards in 2004. In 1992, tragedy stuck when Latifah’s brother was killed in a motorcycle accident. She was pulled into a struggle with depression and drug abuse due to her grief. She slowly pulled herself up from this gloom, coming out of the experience stronger. It wasn’t long before Latifah’s innate instincts as a performer carried her into the world of FIlm and TV. After a string of recurring sitcom roles throughout the 1990s, she was able to launch a successful film career with standout performances in Bringing Down the House and Chicago, the latter earning her an Oscar nomination.






THE BEST YOU DIRECTORY The Best Professionals in Personal Development



Dr Stephen Simpson: NLP, Hypnotherapy, and Havening Email: doc@drstephensimpson.com Website: www.drstephensimpson.com clients include leading names from the world of sport, business, and the entertainment industries.

Shayna Schulman: Attitude adjuster and flexibility enhancer Email: Shayna.s@virgin.net Phone: +44 (0) 208 960 7715 Licensed trainer, coaching, consulting, yoga, nutrition

NLP TRAINERS Tina Taylor: Licensed Master Trainer and Practitioner Email: kay@the-me-group.com Phone: +44 (0) 7946 351640 Website: tina@tina-taylor.com Tina’s experience allows her to create and provide some very unique coaching services from stopping addictions to pregnancy and pain control.

Ulrika Shaw: Coach, Thrive consultant, hypnotherapist and NLP trainer Email: enquiry@shawmind.co.uk Phone: +44 (0)7810 556029 Website: www.shawmind.co.uk Are you suffering from anxieties or depression? Maybe you’re struggling with bad habits such as overeating or smoking? I help people overcome anything that holds them back!

Geoff Rolls: Corporate Coach, NLP Trainer, Kinesiologist Email: geoff@geoffrolls.co.uk Phone: +44 (0)7905 056 513 Website: www.geoffrolls.co.uk Learning and development, NLP Trainer, TFH Kinesiology Instructor

June O’Driscoll: Exec Coach, Business Coach, Trainer Email: june@thoughtitude.co.uk Phone: +44 (0)7876 657 8055 Website: www.thoughtitude.co.uk NLP, Coaching and Hypnotherapy Training School and Consultancy

LIFE COACHES Dr Andrew A Parsons: Mindfulness, Resilience and Finding Clear Purpose Email: aaparsons@reciprocalminds.com Phone: +44 (0)7854 029 268 I am Neuroscientist, Executive Leader and Credentialed Coach. I support people build awareness and make changes for success

Dustin Vice: Personal and Business Development Coaching Email: dustin@alliancecoachingsystem.com Website: www.alliancecoachingsystem.com Professional Coaching, Coaching Business system for professional coaches

Gail Cherry: Torchlight Coaching Email: gail@torchlightcoaching.co.uk Phone: +44 (0)1143 489 161 Website: www.torchlightcoaching.co.uk I help people at a profound level with their personal and professional development. Together, we work on your ‘self’ to be the best you.

Ruth Hepworth: Life Coach Email: ruth.hepworth@ntlworld.com Phone: +44 (0)1252 655 849

Those Life Consultant Guys: Coaching, Seminars. Business, goal setting and more. Website: www.thoselifeconsultantguys.com A coaching company who pride ourselves in helping you live your best life; every day, through one on one sessions and seminar programmes.

Laura Spicer: Improve your public speaking skills and gain confidence Email: laura.spicer@gmail.com Phone: 01752 361 576 Website: www.laura-spicer.com The only accredited Sound Practice Trainer for the Society of NLP

Edson Williams: Life Coaching Email: edson@leadbyexample.com Phone: +44(0)7867517777 Website: www.leadbyexample.com skype: leadbyexample I specialise in leadership development and mastery and sport coaching

David Owen: Life Coach & NLP Trainer Email: bestyou@excel-yourself.com Phone: 07900 243494 Website: www.excel-yourself.com NLP Master Practitioner, Hypnotherapist and Alexander Teacher with 23 years experience. Stop smoking, slimming, phobias, relationships, stress, confidence, self-esteem.

PHOBIA SPECIALISTS John Vincent: Public speaking without fear Email: John@JohnVincent.tv Website: www.johnvincent.tv

Phone: +44 (0)7808 545 421

Paul Wright: Phobias, Anxieties, Panic Attacks Email: paul@phobiagone.com Phone: +44 (0)203 086 8444 Website: www.phobiagone.com

NLP THERAPISTS / HYPNOTHERAPISTS Linda Cameron and Gail Walshe: Inspire For Impact Email: say-hello@inspireforimpact.com Phone: +44 (0)845 601 7567 Website: www.inspireforimpact.com NLP Trainers, NLP Master Practitioners, NLP Life Coaches, Hypnotherapists


Debbie Williams: Birmingham NLP Practice Group Website: www.debbiewilliams.co.uk Phone: +44 (0)121 241 0728 Life coaching, public speaking, sports coaching, all eating disorders, emotional mastery, OCD, stopping blushing, cocaine addiction, binge drinking.


Pasquale Acampora (Italy): Master Trainer and Mental Coach, NLP, Team building Website: www.blackship.it Phone: +39 (0)335 70 99 000 Pasquale’s key areas are sport and business, he has worked with top athletes and multinational companies.

Alessandro Mora (Italy): Sport Coaching Email: a.mora@ekis.it Phone: +39 (0)522 337 611 Website: www.pnlekis.com NLP, coaching and team building applied to sport and business all over Italy

Xavier Pirla (Spain): NLP Master Trainer and NLP Coach Email: kay@the-me-group.com Phone: 91 002 84 44 (Madrid) Website: www.the-me-group.com 93 193 6449 (Barcelona) NLP, NLP Business Applications, Coaching workshops and Consultancy

Aleksander Sinigoj (Slovenia): Mastermind Academy Email: info@itnlp.com Website: www.aleksandersinigoj.com Leadership, Motivation, Sales, Business NLP

If you’d like to be featured on this list, please contact Bianca Crown on 0203 011 0866 or email advertising@thebestyou.co Visit www.thebestyoudirectory.co for more personal development professionals.


THE 4 'R'S OF A HEALTHY DIET All these fad diets out there complicate something that’s actually really simple. Marisa Peer breaks it down for us into manageable tips, sort of like how your body breaks down natural food sources. DOES IT ROT?


If you can, then it's designed for you to eat. It doesn't necessarily mean you'd like to eat it raw, but if you can eat it raw, it was put on the planet for you to eat. You can eat eggs and veggies raw, but you can’t eat grains or pasta raw, as they are indigestible.

CAN YOU RECOGNISE THE INGREDIENTS? We can all recognise the ingredients in a packet of almonds or a tin of tuna fish or a packet of frozen peas, but you can't recognise the ingredients in a packet of Twiglets, Pringles or jellybeans. don't eat foods the ingredients of which you can't pronounce.

Any food that rots will be broken down in your body and used. Any food that doesn't rot is useless as a form of nutrition. Crisps, sweets and junk food don't rot.

DOES IT ROAM OR GROW ON THE PLANET? This means meat, chicken, fish, eggs, all nuts and seeds, olives, every fruit and vegetable. This is what your diet should be based on and if you eat like this 80 per cent of the time, you can have other foods the other 20 per cent of the time.





The pace of change can sometimes bewilder, but it can also give amazing opportunities to meet new people, discover new things and thrive. Bring out the best in you by discovering the latest innovations that will put you ahead of the pack.

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SEO IS DEAD, LONG LIVE SEO Damon Segal from Emotio looks at the changes that Google is making to make searching for information easier

TIPS TO GET LINKED IN Linked In’s most connected member, Steven Burda, gives us some tips on how to make the business networking site work for you



SEO IS DEAD LONG LIVE SEO The way we search on Google is going through changes with the introduction of Google Hummingbird. Damon Segal, SEO expert from Emotio, explains how you can make your website make the most of this metamorphosis.


have been driving traffic to websites for almost 20 years. And this year is no different from any other, where there is a panic as to whether search engine optimisation is a dying art. This time we’re under attack from a hummingbird. Well, not really. In fact, the Google Hummingbird algorithm is actually there to improve search results. All it means is that we need to adapt once again to meet Google’s criteria in order to provide excellent rankings for excellent websites. Google Hummingbird is not just an update like Penguin or Panda as these were just modifications to Google’s old algorithm. Hummingbird is a new algorithm, which changes the way Google returns search results. The last time Google changed its algorithm was in 2010 with its “Caffeine” update. The important thing to remember is that Hummingbird is not about finding people who are trying to spam Google’s index. It is about providing better results for the way people search today. Google’s Senior Vice President, Amit Singhal said, “This new algorithm is a big step forward in Internet history as searches will become more human

friendly than ever. The algorithm is designed for conversational or semantic search.” At the heart of semantic search is Google’s Knowledge Graph. The Knowledge Graph is a massive graph of real-world things and their connections, to bring you more meaningful results. It takes into account the context of your search for example your location, online behavior, trends etc. Hummingbird is better able to understand the meaning of your search where we use natural language rather than query strings. Unlike old ways of searching on Google, Hummingbird caters especially well to voice searches on


MAIN PICTURE Google Hummingbird is changing the way we search for information

OPPOSITE PAGE Now you can relax, knowing that Hummingbird understands you

mobile devices. For example, the way we have learned to Google how fast a cheetah runs would be to type in “cheetah running speed”. The whole point of Hummingbird is that the more natural way to search for this would be “how fast does a cheetah run?” This is one of the primary areas that we will see search results change in Google. This will have a huge affect on results for long tail search terms, especially those that answer a question or human need. We now need to cater for searches that reflect natural language. Words like what, where, why, how, when, who, looking, find me and I need are

DAMON SEGAL all possibilities that should be taken into account. This doesn’t mean we should all run out and create FAQ pages on our websites. It means that where content has always been king, it is now more complicated. We need to make sure that our content provides quality information that meets the needs and context of those searching for it. Searches like “show me the nearest Italian restaurant” will provide results based on your location. From an optimisation point of view, the owner of the Italian restaurant needs to make sure that Google knows where it is in order to show in a search result. Hummingbird is in its infancy; it understands some basic concepts and is just at the beginning of its journey. It will still be a while before you can ask Google “where does my wife want to meet me after work and how do I get there?” but ultimately this is where we are probably heading. The evolution of Hummingbird is likely to take some time, so I’m sure we will be able to adapt at a steady pace as Google grows. If you haven’t noticed any change in your traffic by now, then you will have most likely weathered the Hummingbird update with no consequence. One of the most important things to do to adapt is to ensure you are building pages for the basic needs and intentions of your visitors. Having a great understanding of your audience and knowing how or why they will search for your products and services is one of the keys to success. Good quality writing will be

rewarded with high search rankings. Keeping the content fresh on your website is more important than ever, so make your content original, topical and most important relevant in its context. Otherwise it’s business as usual. Find reliable quality sources to publish content on and link back to your website. Make sure your website's technical and on-page factors are following Google’s best practice guidelines. Finally, be patient. Great optimisation takes time. b


BELOW Searching for what you need is as easy as pushing a button

Good quality writing will be rewarded with high search rankings. Keeping the content fresh is important

The Best You website is packed with loads of great books, DVDs, CDs, downloads, free articles and reports. Check it out now: www.thebestyou.co

The Search By John Battelle

The Art of SEO

How Google and its rivals rewrote the rules of business




Pimp My Site By Paula Wayne

By Eric Enge

A well-designed website is useless if no one can find it

Guide to SEO, social media and online PR l





Steven Burda’s claim to fame is being the most connected person on LinkedIn. With over 50,000 connections, the business-networking site is a large part of his life. Here he gives us some tips on how to get the most out of LinkedIn.




inkedIn is great, but it’s also hard work. You need to maintain an online presence to make the most of it, so I’ve put together five tips to get you started. And yes, it is hard work, but also remember to have fun with it.

TIP1: INDIVIDUAL ATTENTION People often ask me, “Steven, what’s your secret?” The truth is, it’s not a secret. I’ll tell anyone who asks, and if you give it some thought, it’s common sense anyway. Networking isn’t about sending the same email out to the 10,000 people in your database. It’s about individual attention. People buy lists of people or send mailers out to entire groups, but that’s not going to get you results. Gaining a presence on social networking happens over time, not overnight.

TIP 2: TALK TO STRANGERS Some people are shy about pestering their friends and family on business networking sites, but don’t worry about it. Connecting with friends and family is a great way of broadening your horizons because you will see your friends’ connections and your friends’ connections’ connections, and more importantly, they will see you. We were all brought up with ‘stranger danger’ and got taught by our parents to never talk to strangers. But there’s an expression that says “Strangers are just friends you haven’t met yet,” and the same goes for business associates. Your friend’s connection’s connection may be your future employee.

TIP 3: WORK AT IT People think that signing up to business-networking sites


Building relationships is what networking is all about is enough. That once you have a profile, interested parties will find you. Sadly, that is not the case. You have to work on your profile consistently. Update your CV, add courses you have done, join groups that are relevant to you and follow people you look up to. And keep making new connections. You never know when you might connect with someone who could help your business in the future.

TIP 4: GIVE AND TAKE LinkedIn is a great business tool, but remember, it’s just the vehicle. You are the driver. You have to drive it forward and make it work for you. Offer something to the people you reach out to, whether it is to promote their business through your database or advertising their product on your website. Don’t just follow anybody and everybody. Select people to follow whom you have a vested interest in, and then let them know about it. Flattery goes a long way, so tell them how interesting you find their posts and how relevant they are to you and your business, and you are much more likely to get a response.

TIP 5: BUILD RELATIONSHIPS This may seem obvious, but building relationships is essentially what networking is all about. Put yourself out there and be interested when people make an effort to offer you information about their service or product. Social media is becoming more and more popular by the day, and as it does, the competition gets more and more fierce. This is why you have to embrace your unique selling point. Exploit it. There is only one you, and only you can give people your skill set.

7 FACTS YOU DIDN’T KNOW ABOUT LINKEDIN l On 5 May of this year LinkedIn will turn 11 years old. It doesn’t even feel like the internet has been around for that long, does it? l LinkedIn went public on 19 May 2011, eight years after it was launched. l here are 238 million people on LinkedIn. That is the population of Indonesia. l There are 3 million business groups on LinkedIn, so you really have to go the extra mile to stand out from the rest. l 1 billion endorsements for skills have taken place on LinkedIn. That’s a lot of people showing support for each other. l LinkedIn employs 3,700 people, which is a remarkable number of people to earn their way from something that lives in the clouds. l The average user only spends 17 minutes per month on LinkedIn. We’re sure that increases when it’s time to find a job though.

Steven Burda is not only the most connected person on LinkedIn, he is also our resident business-networking guru. If you have any questions about LinkedIn, or any other type of social media, send them to marketing@thebestyou.co, and he will answer them for you in the following issue of The Best You.


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The Best You February 2014  

Welcome to a brand new issue of The Best You! February may be cold and dreary for those of us in the northern hemisphere, but it’s also the...

The Best You February 2014  

Welcome to a brand new issue of The Best You! February may be cold and dreary for those of us in the northern hemisphere, but it’s also the...