This change in awareness made her realise that she wanted to be healthy and feel as good as possible. She became obsessed with healthy eating, and her desire to share healthy and ethical products became the bedrock of the Goop phenomenon. It has not always been received positively, and famously Goop has been lampooned for suggesting readers invest in bizarre products such as sex dust (which can be added to food to increase libido) and try practices including urinating in the shower to strengthen pelvic floor muscles, and ‘vaginal steaming’ to improve hormone balance. But the Gwyneth brand can endure a bit of giggling or ridiculing, because the size of her following speaks for itself; over a million subscribers to the Goop newsletter and four million page views per month on the Goop website. There’s no arguing that a lot of people want a pinch of celebrity sprinkled onto their lives. Gwyneth stumbled upon the age-old truth that celebrity sells, specifically in the context of the internet. Her business model has been taken up and mirrored by other Hollywood stars,
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