Sustain | Berlin 2013
Michael Schirner Managing director of the Schirner Zang Institute of Art and Media GmbH Berlin LECTURE DETAILS Friday Typo Hall, 1:00 pm
ABOUT Michael Schirner is creative director, artist, curator, author and professor for communication design at the University of the Arts in Bremen, the Design Academy at the Centre for Art and Media Technology (ZKM) in Karlsruhe and the Central Academy of Fine Arts Beijing, China. The creative head of the legendary GGK advertising agency in Düsseldorf, his advertising and project agency and the Institute for Art and Media is one of the most inventive and successful creative figures around today. His campaigns have become a highly esteemed art from and have received awards worldwide and influenced the style of generations. LECTURE: I DON’T EVEN EXIST The lecture takes a look at the equal status afforded advertising and art in Schirner’s works, his principles of reducing image and text, making the invisible visible, the work of self-deconstructing the artist as an author, expert and specialist, about which Schirner says: »My art is not my work. You are the creator of the image in your head. I don’t even exist.« Website: www.michael-schirner-bye-bye.de
Joachim Kobuss A coach and scout for designers and entrepreneurs. LECTURE DETAILS Friday Typo Stage, 1:00 pm
ABOUT DesignersBusiness® is his office for design economy and development. Together with his partners, Kobuss runs the Institute for Design Policy and Development. Both organizations are based in Berlin. LECTURE: SUSTAINABILITY WHAT? ON THE ART OF SUSTAINABLE DESIGN We are living in a time of nice-sounding but empty clichés. In an attempt to make the trivial seem exceptional, the advertising industry exaggerates and invents ever new concepts, or abuses existing ones. Often enough, they cross the line between truth and lies. One of its most recent victims has been the concept of sustainability. The worst case is a combination of two concepts that do not correspond to what is meant, as in “sustainable design”. But it gets even worse, when a whole professional group goes and praises the wrong concept as a new field of activity. Should we not first define the terminology, before we pretend that we are offering a new branch or service? Website: www.designersbusiness.de